Экстракт Знаний

The ONLY Content Strategy You Need To Grow On Social Media in 2024

9:29

The ONLY Content Strategy You Need To Grow On Social Media in 2024

Corey McClain 06.05.2024 1 881 просмотров 106 лайков обн. 18.02.2026

Смотреть на YouTube

Поделиться Telegram VK Бот

Транскрипт Скачать .md

Анализ с AI

Описание видео

Offer Architect 2.0 https://www.monetizationequation.com/pl/2148607168 ✏️ Instantly generate high-converting offers for your audience Monetization Equation Masterclass https://www.monetizationequation.com/pl/2148591711 ⚡ Learn how to monetize your audience in just 24 hours The ONLY Content Strategy You Need To Grow On Social Media in 2024 Welcome to a transformative approach to social media strategy as we explore how to effectively grow on social media in 2024. In today's digital age, the concept of content repurposing across platforms has become a staple. However, changes are on the horizon that could alter the way creators approach multi-platform content distribution. For those not just chasing views but building a business or aiming for substantial YouTube growth, it's crucial to strategize with the end game in mind. The book "Traction" by Gino Wickman offers invaluable insights into gaining momentum in your efforts, whether it's social media engagement, YouTube strategy, or monetization. Understanding Your Goals and Audience Firstly, clarity on your objectives is essential. Whether you aim for brand awareness, sales, or engagement, understanding 'why' behind your content is critical. Similarly, knowing your target audience shapes where and how you post. Different demographics prefer different platforms—for instance, younger audiences may flock to TikTok, while older demographics might prefer Facebook. Strategic Planning and Testing Keeping an open mind and listing potential platforms is a start, but the real magic happens in testing. By running small-scale tests across platforms like TikTok, Instagram, and YouTube, you can gauge where your content performs best within hours of posting. This real-time feedback allows for agile adjustments in your social media marketing efforts. Analyzing Data and Focusing Efforts Analyzing performance data helps determine the most effective platform for your content. This step is about moving beyond vanity metrics like views to deeper engagements such as likes, shares, and saves that contribute to social media growth. Neil Patel's research into marketing channels further emphasizes the need to prioritize efforts based on effectiveness, not just activity. His findings suggest that while organic social media is popular, paid ads and SEO might deliver better revenue outcomes, underscoring the need for a balanced social media management approach that includes paid strategies. Concentrating on What Works Ultimately, focusing your resources on the most productive channel can yield the best results. If one platform outperforms others, doubling down on it can significantly increase your reach and effectiveness, allowing for more robust social media branding and presence. Practical Steps to Implement Get crystal clear on your goals—understand exactly what you want from your social media efforts. Identify and understand your target audience—know where they spend their time and tailor your content to suit those platforms. Test and measure—use social media analytics to test different types of content across platforms to see what works best. Analyze and focus—based on the data, focus your efforts on the platforms that give you the best return on engagement and investment. Scale and optimize—once you know what works, scale your efforts on that platform while optimizing your content strategy to maximize social media engagement. As we look towards social media 2024, staying adaptable and data-driven will be key. By focusing on these strategies, content creators and social media influencers can ensure they are not only keeping up with current trends but are set to excel in the evolving digital landscape. 00:00 The Evolution of Content Creation and Strategy 01:16 Principles of Traction for Content Strategy 01:58 Five Step Content Strategy 04:45 Look Closely 08:35 The Power of One 11:18 What Next? 💌 Stay Ahead with The Monetization Equation 💌 For exclusive insights, tips, and the latest monetization strategies delivered straight to your inbox, join our newsletter. Be part of a community that thrives on understanding the ever-evolving digital landscape. https://bit.ly/3PKhuAs https://youtu.be/hxdWF0PiKYo?si=ia0WHyxw-JCLH8G7 https://youtu.be/V68xMTqifoE?si=tDcDmygo3be7lXNE This video is not sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission. =========================== Download vidIQ: https://vidiq.com/coreymcclain Music by Epidemic Sound: https://share.epidemicsound.com/5ufv6h

Оглавление (5 сегментов)

0:00 The Evolution of Content Creation and Strategy 230 сл.
1:16 Principles of Traction for Content Strategy 125 сл.
1:58 Five Step Content Strategy 516 сл.
4:45 Look Closely 625 сл.
8:35 The Power of One 159 сл.

The Evolution of Content Creation and Strategy

we all know how things become popular and then everyone jumps on a trend and then there's always a reaction and things swing back a different direction and I think that's something that's about to happen with creators repurposing their content across several different platforms Alex hor Moi popularized the idea of creating short form content and spreading it everywhere he had a Content system where he would create a tweet and from that Twitter post it would turn into reals Tik toks Instagram posts LinkedIn post and all type of other pieces of content that went out all over the Internet and I said had because recently he made this post where he stated that he posted 35,000 pieces of content and he learned some things from that not going to rehash his video but the number one thing was he was going to focus on business content and long form content because those were the two things that drove business results for his business and maybe you don't own a business but you definitely need think about the ingame of what you're doing with your content are you just trying to get views are you trying to get a bonus from Facebook build a business whatever you're trying to do you need to make sure that your content is focused on that goal and so I want to

Principles of Traction for Content Strategy

share with you some principles from a book called traction that is going to help you focus on your content strategy going forward so that whatever your goal is whether it's to grow your business get more views or increase your monetization earnings you can hit that goal more quickly and more easily traction is a classic marketing book written by Gino Wickman with over 1 million copies sold and the definition of traction is very simple traction is the measurable evidence of customer demand or engagement that proves that your product or service is gaining momentum and in this scenario your particular goal is going to be the product or service that you want to see gain momentum now I'm going to give you

Five Step Content Strategy

five simple steps inspired by the book traction that are going to help you choose the right platform choose the right content strategy just make the right choices overall to make sure that you're always hitting the mark for your personal goals whether it's to increase your monetization get more customers for your business grow a YouTube channel whatever the case may be number one you want to get crystal clear on exactly what you want do you want more brand awareness sales do you want more views do you want more monetization earnings Etc you should have no doubts in your mind as to why you're spending so much time so much effort creating content and posting it on all of these platforms and you also want to get crystal clear on your target audience know exactly who you want to view your content because different demographics tend to congregate on different platforms if your Target demographic is 35 and under then they're most likely going to be hanging out on Tik Tok but if they're 45 and older most likely they're going to be on Facebook the second thing you want to do is keep an open mind list out all of the channels where they could possibly be hanging out we know that 35 and younger are most likely on Tik Tok but maybe some of them are on Instagram lemonade maybe some of them are on be real make sure you make a full list of where they could possibly be hanging out and don't leave anything out after you make the list you want to think about current trends in the culture and how it can affect whether they are or are not on these different channels because we don't want to just make a full list and then go after all of them the next thing you want to do is run small and simple tests this might be creating a Tik Tok a real or just a short form vertical video in general and then I'll post it on Facebook Instagram Tik Tok and YouTube shorts at the exact same time to see how it performs within the first hour first eight hours first 24 hours and it gives me a gauge on which platform is actually catering to my content the most and that's the next part of it you want to focus on the key performance indicators what are the things that are telling you which platform is serving you the best number four you want to sit down and think about the results you want to analyze the data anyone who's serious about digital marketing and growing their business and any professional capacity knows who Neil Patel is and he recently made this post on ET and it's perfect for this video you're going to hate this data but it shows where you should be spending your marketing efforts we survey 118 businesses that all generate a minimum of 100 million a year in different vertical to see what marketing channels generate the most Revenue but

Look Closely

first let's break down what marketing channels companies spend most of their time on so he's testing these companies to see if they're applying the principles of traction he's not saying that he's probably not even thinking about that but it definitely fits companies are spending 38. 2% of their time on organic social media this is businesses getting caught up in the shortform content phenomena Tik Tok is influencing everything and it's making people make decisions based on the popularity of the platform and not necessarily the effectiveness of the platform to drive real results 88. 5% on SEO 15. 3 on paid ads 7% on email 6% blogging 2% podcasting 3 3% influence in marketing 2. 8% affiliate marketing and 15. 4% other so you can see that the majority of time is spent on organic social media paid ads other and SEO with an honorable mention in fourth place but his post continues and he says here's the part you will hate let's break down which channels generate the most Revenue if you look at this chart the channels where they spend the least time are making them the most money paid ads work I know people hate ads but paid ads work to grow a business and second place is search engine optimization Now search engine optimization in my opinion goes far beyond just ranking on Google this is about ranking on YouTube as well and probably even ranking on social media platforms that other is actually coming in second place so there are other things that businesses are doing to actually make money other than all of the things that people tell us to do on social media and on YouTube it's not podcasting it's not influencing marketing it's not affiliate marketing it's something else and we don't know what that quite is there are a lot of different marketing channels that it could be so I won't speculate as to what it is but look at email and blogging those are respectable mentions as they bring in 12. 7 and 99. 4% of Revenue those are some nice numbers and he basically ends the post letting people know don't be attracted to things because they look good think about whether it actually is good but after you've run all of your tests and you have your data find the one channel that's bringing you the most results you want to focus on a single Channel everybody has a limited number of resources and so let's take paid ads as an example of why you should actually focus on one channel so let's say you have Facebook face Instagram and YouTube and you're running ads on all three platforms and you're spending $5 a day on Facebook Instagram and YouTube on Facebook you get one customer for every $5 you spend on Instagram you get two customers for every $5 you spend but on YouTube you get four customers for every $5 you spend most people thinking goes I'm going to keep spending on all of the platforms since I'm getting customers on all of them or I'm going to keep spending on YouTube and Instagram because I am getting customers at $2. 50 on Instagram and that's better than Facebook but what they're not thinking about is what if instead of splitting your resources you took the entire $15 and spend it on YouTube that would give you a total of 12 customers which as we already know is twice as many customers as you could get from Instagram and the more we scale these numbers up the larger the Gap becomes comes between channels so that over the long run of creating content say over the next year

The Power of One

there is a clear benefit for me to focus on YouTube and not post any content on any other platform at any time because all of my resources all of my time and all of my effort are going to one platform and it just may be better for you to find the one platform that you can perform the best on and give it your all and focus on it intent intensely and dominate that single platform and then from that place of dominance begin to Branch out to other platforms because hopefully you'll have more resources as far as time and money to invest in those other platforms and make growing on other platforms and reaching new audiences a lot easier thank you for watching if you got value out of the video make sure you smash the like button and as always take care have a good day and I'll see you in the next video

Ещё от Corey McClain

The Best Way To Make Money On Facebook In 2025

Corey McClain | 14.05.2025 | 9 сегм. | 121 727

How I Got 100,000 Facebook Page Followers in 48 Hours WITHOUT ADS!

Corey McClain | 28.04.2025 | 10 сегм. | 95 657

How to Create a Full Online Course With ChatGPT!

Corey McClain | 06.02.2023 | 3 сегм. | 74 550

Watch This Before You Buy ChatGPT Plus or Gemini Pro 2.5

Corey McClain | 06.06.2025 | 8 сегм. | 71 861

How to Get 50,000 REAL Facebook Followers Fast!

Corey McClain | 07.05.2024 | 4 сегм. | 54 230

How to Use the NEW Gemini Gems Better Than 99% of People

Corey McClain | 21.12.2025 | 2 сегм. | 44 587

Ctrl+V

Экстракт Знаний в Telegram

Транскрипты, идеи, методички — всё самое полезное из лучших YouTube-каналов.

Подписаться