Nobody’s Thinking About You That Much

You think that every single person is paying attention to every single thing you're doing and nobody is. You're the only person doing that. Some of the stuff I shouldn't even say because it's like I repeat it over again that people don't use it, but it's also an unfair advantage. So, one of the main principles is that you're not advertising to standing army, you're advertising to a moving parade. That is ogvy quoting Hopkins. Thisund 27year-old idea that I use and so I spent 60 hours. That means I don't have more time in the week to make another episode up to my standards. So, I have to republish an old one. So, I think 299 I republish as 398 or something like that. When I do that, I usually say at the beginning, hey, this came out, relist to it again cuz it's timeless. You should, but if not, you need to listen to it right now. I forgot to add that part. That episode ripped. And then I had people sending me like five paragraph essays about, I've listened to hundreds of your episodes. I thought that Steve Jobs one was the best one. It's like they didn't even realize it. And I guarantee you there are people that listen to that Steve Jobs episode when it came out. Two years have passed. They listened to it again and didn't even realize the same episode. People vastly overestimate how much people are paying attention and just how much information people are consuming. You're the only person doing