Know Your Why

do they by why you do it so let me give you a famous example a famous failure and a famous success of the law of diffusion of innovation first the famous failure it's a commercial example as we said before a second ago the recipe for success is money and the right people in the right marking conditions right you should have success then look at too from the time too came out about eight or nine years ago to this current day they are the single highest quality product on the market hands down there is no dispute they were extremely well funded market conditions were fantastic I mean we use too as a verb IO stuff on my piece of junk time War a DVR all the time but too's commercial failure they've never made money and when they went IPO their stock was at about $30 or $40 and then plummeted and it's never traded above 10 in fact I don't think it's even traded above six except for a couple of little spikes because you see when too launched their product they told us all what they had they said we have a product that pauses live TV skips commercials rewinds live TV and memorizes your viewing habits without you even asking and the cynical majority said we don't believe you we don't need it we don't like it you're scaring us what if they had said if you're the kind of person who likes to have total control over every aspect of your life boy do we have a product for you it pauses live TV skips commercials memorizes your viewing habits etc people don't buy what you do they buy why you do it and what you do simply serves as the proof of what you believe now