What to Do When Email Warm-Up Fails During Migration

What happens when a warm-up doesn't go smoothly? Right, it's like that law. Anything that can go wrong has a high potential of going wrong. So, it doesn't always work out perfectly, right? — So, I'm going to give you the playbook here, but if you see a sudden drop in performance, here's what you do. All right, so you want to first stop and go back. First thing you always do is stop and go back to your last successful volume send that one and make sure it's good. Two, you need to figure out what the problem was. That is segment you expanded to caused the problem. That is the data that's causing it for some reason, so you need to identify that problem or something with the content. And then you want to retry, but you want to go smaller. So, let's just say you went from 10,000 to 14,000 and something happened. So, you want to go from 10,000 to 12,000 and start finding where that problem is. So, it's allowing you to diagnose what went wrong so you can fix it. Yeah, sometimes you expanded too fast. Maybe there was last segment wasn't engaged you thought. Maybe made an error making that segment. — And what if you go back, but it still fails? That's a good question. So, you need to reset completely at that point. You need to go back to your only warm-up with your hottest segments that, you know, you have that you can build on your newest ESP basically saying, "Okay, give me my active openers and clickers. " And really focus on that. — Yeah, you really have to rebuild from there, right? — So, then you go to that, you send it to about 3 to 5 days, you stabilize your reputation, and then you start expanding again, but slower this time.