why is everybody integrating with Claude right now?

MCP tools are turning AI agents into your sales machine. And here's why that matters. Everyone's talking about AI agents in sales. But the real question is, why do most of them still feel useless? Because AI without access to your tools isn't a sales assistant. It's just a really smart chatbot. No CRM, no enrichment data, no pipeline visibility. So reps are still copying, pasting, and switching tabs all day. That's where MCP tools comes in. MCP stands for model context protocol. It basically is just USBC for AI. One standard that lets AI connect to all your systems, your CRM, enrichment tools, Google Docs, Slack, everything. Without MCP, you ask AI for advice and you still do the work yourself. With MCP, you ask, "Find me 10 companies that match our ICP and enrich them. Check the CRM and draft outreach. " And the AI just does it. One conversation, no tab switching, no manual steps. This is how AI becomes a sales machine, not just an advisor. Sales teams using AI already outperform, but MCP is what lets AI actually execute across your stack. This isn't the future of sales someday. It's happening right now. And the teams that get this early won't just be faster, they'll be operating on a completely different level. Read the full blog. The link is in the description.