TikTok is Getting Banned Today

buddy so we're going to be talking about Tik Tok and the ban that kind of got decided on today but we're going to let people file in uh in the chat area just say hi let us know what are your questions uh my name is Benji tra is real quick we haven't started yet but we're going to let people come in let me know what is your questions about the Tik Tok ban and anything related to it and of course about YouTube because the reason I'm doing this is because I know a lot of creators especially Tik tokers are considering YouTube as the place they're going to go to so uh standup gamer what's going on and it's a great comment by the way because one of the things that people talk about is that one of the ways you could download Tik Tok is through a VPN oh because oh yeah that's a hack yeah so and just to give you guys some context why the Tik Tok ban isn't the like Final End of Tik Tok is because if Tik Tok banned by the government it doesn't mean that people can't use it if one they still have it on their phone right two they're using a VPN for people that don't know it's like connects through other country server and then three if they're literally in another country so if you're in another country you're fine except for India because they banned it a long time ago which I think says a lot about what is going to happen to Tik Tok and who the benefit officiary is of it 100% I mean we're going to dive into it a lot today and there's some people filing in already talking about how Tik Tok gave them opportunities as small content creators we're going to be touching on that a ton today and I think that one of the interesting things to me is that it'll have effects not only in the Creator economy but in the broader culture right like Tik Tok for all its worth did rewire American culture and that's like going to be profound in the way that we talk to one another one way or the other for sure and by the way uh talking about uh 2025 and video influencers hey I'm back and I'm here to help you guys crush it on YouTube fun fact about today that you told me about is today's the day everyone quits their New Year's resolution they call quitters day they give up on their goals so talk about that because I think that has a lot to do with what we're talking about today in terms of Tik Tok and YouTube yeah I mean I really believe that 2025 is going to be a year where we see a shift not only in terms of this Tik Tok thing but in general towards these longer form platforms creators coming up through the pandemic who were maybe on short form were are at the point in their careers where long form is starting to make a lot more sense I mean the reality is that people make more money making long form content right and I think that as people kind of progress in their short form careers along with the shakiness of the short form landscape we're going to see that a lot so maybe people have resolutions we've talked to a bunch of creators lately that have the resolution that 2025 is the year that they're going to start vlogging they're going to go long form they're going to commit to YouTube in particular right and if today's quitters day maybe you've started maybe you haven't and you're quitting on this Friday which is the day that most people quit the resolutions and the day that Tik tok's getting banned basically literally forcing you to quit potentially like huge profound effects about that just huge I know a lot of creators especially Tik tokers want to be on YouTube but they don't know how especially short for you know they think that they're just going to upload their Tik toks to shorts but it doesn't really work out they don't go as viral the audiences don't really shift over so we're going to talk about all that um I just want to give some shout outs because I haven't been on video influencers in a long time at least a live stream and I um appreciate everybody rist Rose do what's going on yes old school I'm old school too I'm like I've been doing this for 16 years now and we go way back um okay new's on here too um so yeah you guys leave your questions in the Q& A of in the question in the comments area we're going to we're do a we're going to do a Q& A at the very end so we're about to get started we just wanted to let people come in before we tackle this topic of the Tik Tock ban about where to go and about YouTube and I think we're get ready to start let's see if there's some people we got aosa says what's happening is we're live we're talking about Tik Tok and the ban cuz literally today something happened at the government level that is probably going to push Tik Tok to getting banned we've been waiting for two years so that is exactly what's happening are there any other questions we want to answer real quick um rist roll says Oh yay Benji is back I am back um uh and then the Marine from Texas says let me jump on YouTube now then you definitely should because super biased of course I wrote this book called YouTube Secrets

this was supposed to be called video influencers because I thought all platforms including Tik Tok would be video dominant but we quickly changed it to YouTube for a very good reason we're going to talk about that today but if there was ever a time to jump on to this platform that we watch videos on literally and has both short form content like YouTube shorts and long form which is everything from your normal you know searchable type of videos to podcast right now is the time it's never been e easier but it can be very difficult so I guess without further Ado any last thoughts before we get started and let me get a drink yeah I mean I think that again the effect of Tik Tok coming into our culture was already profound from a average viewer's perspective maybe you're a viewer maybe you're on Tik Tok right it was even more profound from a Creator's perspective right if you're a part of this channel you know that Benji has been advocating for creators for much longer than he even had written that book I mean like you said there's a reason that YouTube was what he and Shawn landed on when they wrote that book and I think that the amazing sort of profound preent view that you and Shawn had when you were writing that when you were really into this video influencers piece was that YouTube is the place to be that you made a bet on YouTube and it's crazy that is still the case to this day that it is a in my opinion better platform to be on than ever before there go I do agree with that and even though I'm biased the evidence is in the numbers okay you guys we're going to get started we're going to be talking about everything related to the Tik Tock ban when NE is ready all right here we go three two one Tik Tok is finally getting banned and creators are freaking out now we've known about the Tik Tok band for a long time but today something happen that's probably going to determine the fate of Tik Tok the government listened to the arguments from Tik tokers from uh actual Tik Tok and they have leaned towards actually Banning it so shutting down this platform and today we're going to be talking about what that actually means we're going to start off by talking about why it's getting banned what's been happening the last year or so and then what happened today that's going to make it so that's it's not going to be available on the App Store to download and what this means for creators who are Tik tokers where are people going to go and especially if you're a creator that wants to start YouTube you're definitely going to listen because I believe YouTube will be one of the biggest beneficiaries even if there's other platforms that inherit a lot of viewers So today we're going to get started by the way I want to give a shout out to neie who's on the ones and twos what's up NE hey NE he's going to be looking at the comments to leave your questions on this topic of Tik Tok and YouTube here in 2025 and I've also got my friend and a fellow Creator who started YouTube channel is blowing up right now Austin Hall Austin what is going on with Tik Tok and where should we start and I guess like what should creators know about the Tik Tok band I am always a fan with starting with the history of something now it's not going to be a boring history we're just going to talk about the last two years but it's really a story of how we got to this point where this is even a possibility right and I think the best place to start is in the last year or so just a little before I think that if you are a Creator you're probably feeling a little like uh that scene from the office I love the office right Michael Scott is talking I'm sorry about getting an operation right and saying that he wants to go One Direction and then he has to go the other direction snip snap you're changing direction over and over again as a Tik Tok Creator you might be feeling that way as a Tik Tok user oh it's going to get banned it's not right that's for a bunch of different reasons but I do think it's important to know that the thing that happened a year ago makes us a lot more serious this time around and it's the reason that the Supreme Court heard arguments today about this thing so rewind to a year ago about a year ago in 2024 in April I think it was there was uh an act that passed both the house and the Senate and was uh signed into law by the president which means that it is a law that basically said Tik Tok will get banned app stores cannot sell this app to anyone they can't let anybody download it Tik Tok is effectively done in the United States unless Tik tok's owner sells that company to someone else for all intents and purposes that means that it was going to go into effect and that means that in nine days Tik Tok is going away from the United States now Tik Tok scored a really small win at the beginning of December which was that hey we're going to get hurt in front of the Supreme Court saying listen you're infringing on our Free Speech

rights and these users Free Speech rights the Supreme Court should weigh in on this and stop this ban from happening especially before there's a presidential transfer of power right and so that's where it led us to today the ban was going to come into effect on the 19th no matter what uh unless the Supreme Court said that they were going to stop that ban from happening which was supposed to be today and was today and those arguments literally just stopped and the consensus and having listened to it all this morning while I was eating my breakfast and drinking my coffee is that this the court does not seem like they have any interest in preserving Tik Tok in this country they don't think it's their role there was sort of this bipartisan ground swell and I know that you'd be interested in talking about that um in terms of uh Banning Tik Tok and so importantly what that means is that the Supreme Court's not standing in their way the law is already passed which means that the Supreme Court has to weigh in still but for all intents and purposes the clock is ticking yeah and the big takeaway is Tik Tock is going to get banned now the reason Tik Tok is even getting banned in the first place is because the government felt that there's some security issues with Tik Tock and its relation to the Chinese government we're not going to get into politics but that was basically their argument on the Tik Tok and Creator side their argument was it was infringing on their freedom of speech I think as a Creator I can say selfishly creators want to protect their pocketbooks right and in fact I think there's an argument that's even more important than how they make their money they're going to lose their influence seriously now let's be clear Tik Tok getting banned doesn't mean it'll go away right away but it's going to take a while because it'll still be on your phones um if you're using a VPN you can still get access to it or if you're in another country TI talk will still go on but that American audience uh won't be there and there won't be a lot of growth and there's going to be issues with the app with no updates allowed because not on the app store or wherever you get your app but the security issue is it the thing that made me believe it's definitely going to get banned was I don't know the date but there was a group of people that presented to all of our lawmakers what was the reality of Tik Tok I think it was both on the security side and access to private information and sharing it with the Chinese government potentially right allegedly and the other side was they're talking about how it might not be good for our youth I think there was an aspect of that in relation to the private information and what it's being shared uh and who it's being shared to and that freaked out everybody in the room so you're talking these people in government who make decisions on our laws all walked out in as a group which you know in our politics right now not very common they decided this needs to get banned and that to me was like okay it's definitely going to get banned and then today after what uh you just talked about it's definitely going to get banned and I think the creators who have kind of been fearful of this now know that Tik Tok might not be a good place to grow you know continue their audience growth and now they have to look at other platforms any thoughts on that before we talk about you know what is next for creators the core of the thing that the Supreme Court was talking about today was about Free Speech basically right it's the balance between the United States self-interest of protecting their citizens from a foreign influence right versus the free speech of a company and potentially the users right the interesting thing today was that there were three people that three attorneys that represented different parties in front of the Supreme Court the first one was Tik Tok right the first attorney was trying to defend Tik Tok and their ability to share uh user videos the second one for our purposes was even more interesting which was Tik Tok creators who was also working on the side of trying to save Tik Tok and the last one was basically the United States government that was trying to argue it as well and I think that those three constituencies are the things that are interesting but even more important than that is that the reason that one of the reasons that those lawmakers came out of that in a bipartisan almost 50 to zero vote I think is what it was uh inside of that committee was that there was some sort of secret information shared about like propaganda potenti potentially and other things like you talked about with uh access to Youth and data sharing as well and those are all the rationals for why the government is passing this law but more importantly I mean who cares about all of that it seems like it's going to happen Tik Tok is going to get banned and now with that being said the real question I think for anybody listening to this is what should creators do especially ticktockers now it's not just YouTube Right we've

got YouTube shorts we've got Instagram reels honestly I feel like there's short form on every platform yes X Pinterest believe it or not has a function where you can connect Tik Tok to your Pinterest board or whatever so there's all these options but the number one thing is how do I get my audience to these other platforms and it's not easy the reason it's not easy is because people are using Tik Tok for a spefic specific reason there's a certain Behavior because that's what that platform is good at and it's purely short form I know that Tik Tok has longer videos but when you go to another platform like YouTube for example it's a mixed bag right you got long form you got people listening to podcast you got people watching YouTube shorts Instagram you know they've got the reals which is like Tik toks but there's a social aspect to that we're going to get into and then on and on right other forms have their purposes so that's why it's not easy but you know what on the flip side of it I feel like almost everybody that is on Tik Tok probably does use YouTube it's just not that common for them to go from their Tik Tok to YouTube and just start subscribing to your channel so I think it's worth it you're seeing by the way I wish I could pull up these videos all the ticktockers that are freaking out that it's going to get banned you better believe the reason they're freaking out on camera and posting those is because they're hoping people will go to their YouTube channels and subscribe there the good thing to know is they're probably already there yeah my big suggestion for any platform and this includes YouTube start treating it like you're a complete newbie upload content to that platform natively the way people want now the good thing about Tik Tok right short form videos these are the vertical videos that are 60 seconds higher lower whatever you can still upload that to YouTube shorts right but think about that platform and what the viewers use it for now for the sake of this conversation we're talking about YouTube people use YouTube as a search engine first that's how it is secondly they go on there for just entertainment and just videos related to the things you're interested in so suggested but both the search and suggested is going to be based off of where your video ranks the difference from Tik Tok is fully algorithm so it's just swipe swipe whatever Tik Tok feeds you right with YouTube there's still a little bit of control and I would say intention is that accurate and is there anything you would add to it or any other thoughts on how to get your audiences over to YouTube or another platform or how to think about being on another platform especially YouTube when it comes if you're an actual creator with an audience right now I want to caveat something really quick before I even dive into that which is that you and I are extremely biased because we are True Believers in long form as the platform that is most sustainable for creators in particular right I started a YouTube channel at the beginning of last year almost exactly a year ago I've had a couple of really big wins in the last couple of months but most importantly I have committed to YouTube first and foremost and to growing on YouTube natively right I didn't go for the quick growth on Tik Tok or even shorts in particular right in fact my short strategy is uh sort of off the- wall in random it's it's more Community Based rather than is growth based right um I didn't go to Tik Tok and try and transfer an audience over to my YouTube channel I said I'm going to start on YouTube and grow from zero now for a Creator that's probably pretty scary to hear right but I think the reality is that we see over and over again you were talking about the creators that were uh I mean some of them were crying like I mean and it's emotional I really feel for them right they built an audience they spent time I don't know what I would do if I lost my YouTube channel right like that would devastate me right um but the reality is that a lot of people don't make that jump there's a bunch of different reasons why and that's what you were getting into which is that number one what someone expects from you as a short form Creator and from their short form experience is not the same thing they expect from their long form experience it's just not people go in and people are smart they go into these apps and have an expectation for what's going to happen in one versus the other but let's talk about that user Journey right don't even talk about it from a viewer Journey think about it from your perspective okay let's start with YouTube because YouTube was first when you go to youtube. com when you open the YouTube app on your phone what's the very first thing that you see on your feed what are the couple suggestions usually shorts is on the top these days even though I don't watch a lot of shorts I do watch some shorts but you know YouTube is suggesting hey you should watch these and then you have to click on one to watch it exactly and that's what you were getting at with the intentionality thing it'll serve you up like if you go into a restaurant it's like serving you menu it's like they're constantly refining this menu over and

over for you exactly and you get to choose which one you go maybe it's like a little taste test you go and you check it out or maybe you pull drop into shorts or maybe you drop into long form you see what this video is all about you get to kind of go in and be very intentional about what you do but the important thing is you're not actually greedy with content you're greeted with packaging you're greedy with a a menu to choose from now let's think about the other experience by the way this was not uni to Tik Tok but on Tik Tok when you open it up the first thing that you see it's not a menu of options it is content that starts playing right away and only one you get no choice actually other than to open the app right the reason I said that other we've seen this before is like this is what Instagram does uh with a feed it's a little different there's little things that refine it a little bit it's easier to scroll on Instagram right away and get to something that you're interested in but Tik Tok is so good that they're so confident that they're going to serve you the right meal right away right um and so from a user's perspective that lack of choice seems very simple and maybe nitpicky and small but it's actually really profound right that's uh from a user's perspective they're thrown right into the content and the only thing that they have to choose to do is to stop scrolling when they see something that's interesting to them rather than in intend to choose something now let's flip it and think about it from a Creator side the reason why I chose to grow on YouTube instead of starting on Tik Tok is because I wanted to develop the muscle that it takes to grow on YouTube right in particular what I would argue the most important thing is or one of the most important things is the title and thumbnail something that most Tik Tok creators don't really have to think about in the in their approach to the platform right but on YouTube again think about that user experience if they're seeing something on the menu your title and thumbnail and they're not choosing it you're not getting a view and so making that jump from short form to long form is more than just the content I actually think a lot of short form creators would kill in YouTube content where I think a lot of short form creators struggle with is uh making that jump to that small little twist which is grabbing a user's intention through the packaging and I think that there's more than that and we can dive into it a little bit but that's just one small example about why it's hard to make that transition uh and uh what short fir creators can kind of learn from the YouTube experience which is that you're going and choosing something rather than just being thrown on your plate totally there's uh a couple things there number one with Tik Tok you're completely reliant on the algorithm helping you get discovered on YouTube you can work with the algorithm to get discovered so there's a little bit more control and influence see I feel like with Tik tokers they're always chasing the next Trend or challenge they got to use this certain song or there's a certain format within that short form you know um type of content so you almost just are forced to become something you're not versus on YouTube you can become what you are and there's an audience there for you I feel like and I I know this is probably one of the the difficulties for uh somebody on Tik Tok one of the number one complaints I don't go as viral I don't grow as fast I don't have as big of an audience it's because a subscriber on YouTube is way more valuable in my opinion than a follower on Tik Tok because how many people on Tik Tok just follow somebody that they that comes across you know their you know their scrolling right without really knowing anything about them versus on YouTube and I know that there's a subscribe for short form content similar to Tik Tok and long form but I feel like there's definitely a little more intention in that subscribe to a channel even just the word of follow versus subscribe like I think about subscribe is like subscribing to a magazine and you have to pay money it kind of goes back to that and in our brains we kind of think that way at least on YouTube regardless of your age and generation on um Tik Tok that even that word follow it's just I'm just going to follow them just like you do on Facebook really anywhere else and so the last thing I would say is let's get down to what's the benefit of Tik Tock any banded yeah right the benefit is this if you've ever been on the fence about going to YouTube now the government made the choice at least if you're an American Creator right you literally don't have a choice yeah Tik Tok is going to get banned it's only going to have a certain shelf life to it and you have to go somewhere else so if YouTube is away and what you said is really key this the way you succeed on YouTube is you go all in you don't treat it like a secondary platform or like one of many different platforms you spread your content even though you still can right with short form content you got to go to all in because that's kind of what

it takes to learn it now I do want to talk about myself right now in my perspective I've been doing YouTube for 16 years now uh I've done all types of content work with all type of creators but my wife and I are known as vloggers and even though I'm a vlogger i inevitably had to learn about YouTube in general so I've been on this vlogging kick but the cool thing about vlogging is you still have to follow all the rules to succeed so if you're in interested in YouTube and you want to um do it through vlogging go check out vlogging academy. com down below we're going to talk a little bit more about it later maybe during the Q& A but that's for any of those Tik tokers that are thinking about YouTube and are interested in deploying vlogging for their content which I actually think is way easier than any other way because anybody can do it it's a lot easier and you still have to apply the principles of sex on you a principle of success on YouTube as a vlogger as you would any other type of Creator on YouTube it really is the best way to give views not all views are created equal if there's one thing I think that we can learn here we should talk about average view durations here in a second uh not all views are created equal right in fact you want to talk about avds right now I feel like it be a great transition so one thing about the Supreme Court arguments just to tie us back to where we started here was that there's this one judge on the Supreme Court his name is Justice Alo and uh I was listening to it this morning and again there was these three different sort of constituencies that were represented by the different lawyers right that second one was the most interesting to me because they represented creators I was like oh that's interesting that creators Free Speech rights right the funny thing is just how little it seemed like anyone in that Court cared about creators now it's probably not an easy thing to hear as a Creator it's not an easy thing for me to kind of consume but having been immersed in this world for a long time now it's just almost laughable how little they're thinking about that in this scenario and I bring that up not to be glib about it or not to uh be sort of you know happy gol lucky about things right but because it's profound in the sense that what it means is that we as creators have to make the Right Moves given what is going to happen not what we want to happen right what you're saying is that the time is now to start on YouTube right the long form uh going to long form from short form has never been a better proposition because of the uncertainty that this is creating at this moment in time but there are other reasons too that it's important to go from short form to long form and that's where we get to these average view duration things one thing you and I have been talking about a lot in the last year as you have been going through this Resurgence of vlogging on your channel is the importance of not the view but the average view duration it's just one metric right but I think it gets at this bigger picture right so uh what are those stats I remember you you were at a dinner yesterday you were talking to somebody about it like tell me that story again about what you kind of came up with well and this is kind of tying the whole Tik Tok to YouTube topic right now and what makes a difference what's the difference of YouTube versus Tik Tok which is about to get banned the average Tik Tok view duration so the amount of time somebody watches average Tik Tok is literally 5 Seconds okay so if you do the math and in an hour I think it's like 700 plus now I think that number can be really extreme but even if you're watching a 100 Tik toks right like in an hour in a m in an hour right how many of those Tik toks are you really remembering yeah this is part of the problem of transferring or getting your followers to go from Tik Tok to YouTube they don't actually know who you are so if you're a Tik Tok Creator you probably have had this challenge where they don't even know your name they know your brand they know what you do they know the type of content you do but they don't know who you are and that is the difference this is why it's probably arguably easier for YouTubers to get their audiences to follow them on other platforms still not easy because again different platforms versus YouTube so going back to audience view duration average view of a Tik Tok video 5 seconds for YouTube right now just based off of our research 2 minutes now that's setting aside YouTube shorts okay which is like Tik toks on YouTube two minutes now I know for me personally my average view duration on my Vlogs on YouTube is 10 minutes but if you think about just two minutes right how many Tik toks can you watch in two minutes that's what is that 60 yeah right 60 Tik toks you're in the same two minutes that the average YouTuber is getting someone to watch their content in that same amount of time the average viewer could be

watching 30 Tik toks in that 2 minutes so think about as a viewer which one you're going to be more connected to are you going to be connected to the one that you watch for two minutes all their content remember that's just an average or are you going to be connected to one of the 60 creators I mean it's just very simple o objective observation that you're going to probably at least remember or recall the Creator you watch for 2 minutes versus one of the 60 you watch on Tik Tok I mean and I just want to tie it back to people's experiences I can only speak from my own experience I don't like to scroll on Tik Tok I've gone through phases where I've deleted it off my phone maybe I won't now just in case it does get banned and I want to watch Tik Tok again we'll see but um in my own experience you know I might scroll there for a while right and over the week I might see hundreds of Tik toks potentially right how many of those people do I remember maybe one maybe two sometimes zero right whereas on YouTube it's actually miraculous that I almost remember every single person that I watch partially because a lot of those people I've built big uh deeper relationships over time I tend to go back to the same people on YouTube in fact I'll search for YouTube channels just to see if uh someone released a new video I'll go to my subscriptions tab often on my homepage it's someone that I've already seen love watching good mythical morning I love going over to John Boyce and what they're doing over at secret base I love to go back to the same people and it Taps into just something that's innate in human nature the more time you spend with something the more likely you are to like it and to want to go back to it and to develop a familiarity with it and YouTube is going to suggest those people's content to you often times say you binge watch somebody's Library you watch a whole bunch of their content on YouTube when you go back to YouTube their videos will pop up now you could say Tik Tok is very similar the difference is they're going to show you a ton of other content as well and way more content that you didn't previously watch but they think because of algorithms like this you'd be super interested in so you could argue which one are you going to get discovered by more people on um Tik Tok maybe more people and this is why you get more followers and you grow faster more views but how many people like what you just said are going to go to the platform and specifically go to your channel to watch your content sometimes on a daily basis compared to Tech Tok well YouTube wins that all day long reason we're kind of ranting on this and I want to kind of get to like the final tips and my final thoughts on the Tik Tok band is because YouTube is just a different place I agree it actually lets you be the type of Creator you want to be right but it might take a little bit longer to get discovered but if you apply the principles which by the way I talk about in vlogging Academy we're going to talk about the three te's right that you should think about every time you upload a YouTube video you can grow sometimes you can grow quickly but more importantly you'll have a sustainable Creator career you're going to have a more stickiness with your audience and not only are they going to come back to your channel they're more likely to watch you year after year including like 10 plus years and I'm evidence of it my wife and I we've been vlogging for more than 10 years I we basically vlogged everything you could Vlog in our life and people still want to watch us also we're still being discovered by other people because the cool thing about a YouTube video it's Evergreen it's a search engine so something that was entertaining or educating or engaging 10 years ago can still have uh um a sticking power today and get referred to people versus Tik Tok I feel like it's so competitive and it's so algorithm based they're always showing you the latest and greatest I'm sure there's certain I mean I don't know you tell me this newly because you're on Tik Tok a little bit more in your opinion when you go to Tik Tok or other people do all Tik toks get surfaced in that user experience when you're scrolling through for my f you page no at least everything is at least like a week old and that's about it nothing about like a month or two months you actually has to actively go on their profile and choose the older have you ever seen anything that's like two or three years old come on your feed before and then you recognize that's other thing too is there even a date on it would you even know if it was old or not no it's very like hidden it's um I believe it shows you on the bottom of the Tik Tok video but like yeah one or two videos like you said is not Evergreen like YouTube at all yeah for sure and I think the last thing I'll say though why YouTube is more Evergreen isn't just because of how YouTube is built in the algorithm it's actually because the way people uh

search on YouTube when people go on YouTube they want to find the best content for their specific need and that's why if you made a video right like let's just take travel and you traveled to Osaka Japan and you literally were going to every single one of the ramen shops in the town and it doesn't even have to be like crazy produced but it would just perfect somebody else that's looking for the best ramen shops in Osaka Japan that video could serve that need forever and ever as long as those restaurants are still there versus on Tik Tok especially because you have limited time there's probably so many new Tik toks doing kind of the same thing and you're just always competing as a YouTuber when you make a great video it could potentially and I know this for a fact I have a popcorn that making popcorn on the stove video that still gets me one of my the most views on my channel and I made that like eight years ago that's just how YouTube works and the big takeaway and I know you have something to add as a Creator going from Tik Tok to YouTube you have to think like this quality but more importantly quality for that specific viewer and know that YouTube's not only a search engine that people are searching for people want specific types of content and they're more intentional about it they don't just rely on the algorithm to feed them whatever in fact I think now would be a great time to talk about someone who has made that transition right in fact a guy in the chat by the way shout out to guy up guy and he asks as an example how will the ban affect a Creator like your friend Chef Matt and I would love to talk about him a little bit so if you want to kind of introduce him here yeah for sure so uh Matt here who's pictured with his cute cat he was originally a Tik tocker he blew up on Tik Tok I would say he was one of the early Tik tokers during the pandemic that just went viral and he was a chef in the restaurants and did this short form content when he lost his restaurant job like I think a lot of people can understand and just did really well but he always wanted to be on YouTube even before Tik Tok and so he was uploading to YouTube and just this year he really upped his YouTube game and got into vlogging and had some like crazy success um because he applied some of the principles we'll be talking about today anything you want to say about Matt well I just want to highlight the fact that this is someone who has who saw the writing on the wall actually even before the ban really and sort of was interested in figuring out how to make that next step which is just naturally YouTube right and really I think that I mean you need to give yourself credit you have been working with him right and talking him through and you have as someone who's been on this platform for a long time been able to be a guid poost uh on at certain points now of course you know give him all the credit that he deserves right he's the one who's making the content and making the decisions ultimately but one of the things that you entered the year with that inspired me and I'm sure inspired him too um is your commitment to this idea that YouTube was going to be continue to be a Powerhouse of a platform and that you had kind of found a new method that did the best of blending the old way of vlogging which is kind of like you know film everything you kind of already had to have an audience and the new way of making YouTube videos that are rankable optimized searchable things like that and marry them so that you have the person it and the quality and they kind of come together uh in this kind of beautiful way and I just I want to hear you talk about that a little bit for people who might be wanting to make that transition too for sure and what I would say is the new way of vlogging just takes old school vlogging and integrates or like uh combines it with the best principles of success with YouTube okay and especially for somebody wanting to make the transition I just want to also highlight um uh Matt again after I described this so with the new way of vlogging instead of just vlogging everything you do have a theme for your channel I call this the three T's okay a theme for your channel this is just a interest or a passion or profession your expertise this kind of Paints the background of all your content and you definitely want to be intentional about this because one of the great things about YouTube is you connect with other people like you or you want to be like it's the thing known for exactly and so for me on my food Vlog channel it's food is a theme now you could say this is like a niche the difference is it's not pigeon hold to something really small which is one of the problems on Tik Tok you had to just be this one thing and you felt trapped with YouTube you can be a little bit more broader now I'm not saying everybody has to if you want to be super Niche on YouTube you can but what's nice about having a broader theme right I so instead of me being like the Tokyo Ramen

guy I'm just like the food guy okay you want to have that as a consideration so what this is also going to do is stop you from going to other themes okay getting tempted by other things secondly the second te which is your topic or takeaway every time you Vlog you have a topic or takeaway so a topic being hey if I'm a food guy my topic is all the food I bought at Costco for my Asian dinner okay it's you know kind of a weird topic but that is the topic or the takeaway being how I cook Denai Fong uh dinner at home that's the takeaway so people are going to learn how to replicate denong dinner it doesn't matter what it is as long as it is within your theme you should have that intentionality for your Vlog because the old way of vlogging is you Vlog from the beginning of your day when you woke up and brush your teeth to when you're running errands maybe you're talking about you know this uh this meal you're cooking for your family and it being D tyun then you get into your nightly routine and then again brushing your teeth and you go to bed that was like the old school casing ice that way now you're isolating it to just that topic or takeaway can I interject here and just say these first two T's a theme and a topic or takeaway those are things that if you're a short form Creator you are already good at in fact in a lot of ways this is the station of the optimization part now the first one the theme probably is a little more broad it actually will give you more freedom in a vlogging format than you would have had on Tik Tok in the past the topic or takeaway man you probably nailed that over and over again especially if you've already found success but I think it's the third T and the nature of that longer Vlog format that makes things special and so tell me more about what makes vlogging different in this case uh Beyond those first two T's well uh the third T is part of it okay so the first one theme second te topic or takeaway the other thing is it's just way more relaxed it's way more personal and it's just presented in a way for the type of viewer I call it the couch viewer right sometimes you're sitting in a computer chair or like office chair sometimes you're just like maybe like on a break and you're watching on your phone you're just watch watching longer content it's not as much about the scrolling it's more about hey you just relax you want more of that theme and that topic but the third T is tell a story so tell a story some people get confused like you literally have to be a Storyteller see Vlogs is a story in itself you're literally just like vlogging the story of you going to cook this dinner right but the thing about a good story a lot of them are take longer than 60 seconds to tell that is a difference you're personalizing and you're you're creating kind of this journey with your Vlog versus on Tik Tok or any short form there's no room for that see the strategy for Tik tokers is you want to just get the most punchiest the most uh um specifically entertaining parts of your content into that 60 seconds so before they extended it to 2 minutes and 3 minutes and now I don't know it's like 15 minutes it was just like add da da it was like exactly what you want to get your brain hooked and then guess what you're scrolling within 5 Seconds to the next one yeah as a on YouTube in a vlog it's way more relaxed so guess what happens people tend to watch more but it's still combined to the theme and the topic and takeaway and so the last thing I'll say about telling a story whether you're actually telling a story right like I say hey one of the reasons I even cook in tyun at home is because my kids love this food they especially love the green beans you know like I remember in the beginning it was hard to get my kids that eat vegetables and now because I went to dong they love those uh green beans I'm trying to cook this you see I'm telling this story and it's just painting it to be more personalized so the final thing is what happens to you as a Creator you have more of a connection with your audience versus on Tik Tok there's no connection you're literally like as you like to say a Lally your content is just part of the algorithm supply of Tik toks to give to a viewer versus here now you're starting a relationship they're getting to know you and then when you build that relationship it gets to trust now that I know that's a lot but if you quickly just recap this theme for your channel this is what you want to be known for topic or takeaway for every one of your Vlogs this is something that specifically you want to talk about this is a thing that they're going to take away from it probably more importantly this is what they're looking for out of

YouTube when they search or a general interest in the last one telling stories this is painting a more personalized picture of that Vlog that you're putting out there really I say Vlog because we're vloggers yeah your video because almost all of YouTube In the Beginning were Vlogs cuz that's all it was that's what made it special until we started adding crazy editors more production more Mr Beast games kind of stuff and it got like out of hand respect to all those people but I'm trying to talk to the people that want to enter YouTube in the easiest Manner and vlogging is the easiest way I believe to get views as a beginner or even a Creator going from short form to long form to get views on YouTube I think you nailed it I mean I know you're too humble to plug it a second time but everyone should go into the description if you're interested there is a page where we talk about it if you want to also go you can click through Benji has a webinar where he uh pre-recorded it talked a lot about H uh how he actually implements these 3ts and why they're profound for him you should check it out um but more importantly here I just want to hit the nail on the head again if you're here because you're a Creator right that is used to making things on uh short form platforms it doesn't hurt to give this a shot on YouTube the whole point of this that I think I noticed about uh me that implemented it in the last year you that implemented and Matt is that we all had other full-time things that we were doing this was a side gig for all of us and we all found success at the levels that was appropriate for us in those things so it doesn't have to be this overbearing or overburdened thing right in fact if you want to continue making short form videos and upload those to your channel and go to YouTube shorts for example it's just a hook into the rest of your channel overall and this allows you to make that kind of next big step in my opinion going from short form into long form is one of the things that I can especially on YouTube imagine that makes your business more sustainable because you're getting things like AdSense whereas the Creator fund is something that's volatile and unpredictable right it is uh more valuable because you're building a deeper connection with your audience and everything else flows from that deep connection with your audience right and importantly people just want it and really this vlogging method I again I can only speak from my personal experience has been sustainable for me because you've built it to be accessible through those three T's and I think that if I just want to pitch it one last time if you are making that jump as a short form Creator to long form or even if you're just getting started and want to know the best way to get started on YouTube just to get those reps in I think that this is the way vlogging is the way uh and if you don't want to take his word for it usually pull up that image of Matt's number one viewed Vlog this year so video was over 5 00,000 views okay now he's a cook so he's teaching but he's doing it in a more relaxed way kind of in a vlogging format and the reason I wanted to highlight him finally is because why did we even start this live stream because we're talking about the Tik Tok ban yeah he went from Tik Tok to YouTube with his short firm but more importantly for the this discussion as a long form content creator it's the hardest transition to make because you have to think about the platform a little bit differently and it can be confusing because you're like oh I'll just simply upload my Tik toks to YouTube shorts and that'll be the end of it and I'll blow up two different things that people are wanting out of YouTube because of shorts and long firm content and he was able to make the transition and is doing really well applying some of these principles to his content so Tik tokers can totally do it but the last thing I would say is about the Tik Tok ban the reality is we have no idea what is actually going to happen to Tik tokers you know one of the other questions is there going to be another platform people go to Mark Zuckerberg by the way today went live on Joe Rogan and it l started they published this after the court hearing was done if you don't think there's a correlation here I mean you're crazy like he is obviously the owner uh I don't even know what you would call him he's a CEO of meta which owns Facebook and Instagram they're going to also benefit too because of reals and so the reason I bring this up is we don't know where they're going I just know that ticktockers in the states for the American audiences have to go somewhere else and why not just start that process right now why not just pick the platform plant your flag and go all in if you know because you know there's so many benefits to these other platforms we're just saying specific for YouTube and if you're going to YouTube right no matter what happens to Tik Tok I believe there's a lot more sticking power so this thing you call being a Creator can

be way more sustainable and the way to do on YouTube is a little bit different because you have to be more intentional because the viewers are more intentional the benefit of this not only will they become a subscriber to want to watch your stuff daily and hopefully for years to come you will actually have a better relationship to be able to do all the other things you want to do and you can become the Creator you feel you should I mean and we won't get into it Austin's included he didn't want to just do Tick Tock dances I know you got good moves right he wanted to talk about a specific interest by the way he just got 70,000 views on one of his Vlogs this year in this very Niche interest and the reason he was able to do it is because he was connecting with the Right audience not just the algorithm potentially putting it out cuz I would say maybe your content wouldn't do as well on Tik Tok on YouTube it gets discovered not only by a huge amount of people but by the right people and that is the big takeaway for YouTube so in the comments you guys leave your questions we're about to do a Q& A of course subscribe to this channel if you're a Creator you want to know more about YouTube and check out vlogging academy. com the link is down below if you're interested and not only starting a vlog Channel whether you're a brand new Creator or a Tik tocker coming over to you YouTube but you want to learn the uh basic principle success of YouTube okay you guys so uh we're going to do the Q& A which is just specifically for you guys and Ne why don't you find us a question um but I want to uh give some uh um shout outs or specific to standup gamer and his question and the question was long form shorts versus Vlog long form uploads What's the ups and downs so that's an interesting question because I've never heard it framed like that long form short versus long a vlog long form meaning short form vertical videos that are longer YouTube allows three minutes now um the real question is will they just have unlimited right like so um going back to Matt he was sitting right here like in 2021 so years ago four years it's kind of crazy and he said Benji I believe one day people will watch vertical content and it'll be long form I was like you're crazy and he was 100% right I think that it uh that is yet to be determined what is the benefit of any vertical video it's just native to the way you hold your phone totally so this is why Tik Tok is one and the Doom scrolling right the one after the other it's just because look how you hold your phone and how your thumb works I'm serious it really is that versus Vlog long form uploads I think the benefit of long Vlog long form is people when they're going to watch longer videos they watch it horizontally right and they're what I call the couch viewer so they're watching now on their TVs or on a laptop on their phones horizontally but guess what they probably I don't know about you is I put it on a stand just like this if you guys can't see this I got one too right and I want to watch it in horizontal so I'll watch podcast shows sometimes a movie but if I want to watch a movie it's on the TV because it's horizontal it's widescreen so that's I think that's more kind of like how people use it what's the quick pros and cons I think that for YouTube specifically horizontal just going to win for long firm content right now the con is what if vertical content Takes Over YouTube as Tik Tok goes away and it becomes a destination for that I don't think that's going to be the case but that'd be my quick answer Without Really breaking down because I've never heard anybody ask that you have any difference of opinions or thoughts on that I the more I have gotten into the Creator world thought of creators as business people right and um I think that sometimes people get into the business because they love the art of it and they unfortunately sometimes fall backwards into having to manage a business which people you know some people it's that's like their dream and they end up loving it right there's a lot of people who end up doing it and they're kind of like okay this is just the work that's related to the actual creative part that I would rather be doing right and um no matter who you are the reality is that you're doing this because you probably want to make money at the end of the day posting your content and it's important to think about how you're going to monetize that content right yeah the beauty of posting on YouTube in particular in the horizontal form I mean you could post it in vertical too but the beauty

of posting on in a long form format on YouTube is that you get credited For Those ads you get the AdSense Revenue that is sort of this underrated part of the YouTube space and it's something that can be more sustainable if your video does end up ranking and kind of catching the algorithm and having a life of its own uh it can continue to make you money over time you talked about your popcorn video earlier that's a great example of it um that that's not necessarily the case on short form for a whole bunch of different reasons yeah right um now again if you're looking to grow quickly and get exposure to a bunch of different people of course go to short form right but the reality is that most creators that aren't selling their own product aren't looking to just get exposure aren't looking to get access to something or another but actually want to get paid probably makes more sense to do the thing that's going to pay you more money right which is going to be long form most likely now you might grow slower you might have to be more mindful about how you approach it but if you're starting from that as being your end point and kind of working backwards then I think it makes more sense to go for the long form yeah and uh I think that we just have to see what happens okay who would ever thought shorts would be a thing on YouTube Ser okay neutrally give me uh the next question and who it's from all right this question comes from Mike Brown he asks why can't another site build a similar site is there GNA be something new to Tik Tok yeah that is a great question did you say Simon it's a Mike Brown I don't know where Simon came from okay Mike sorry I apologize for that that's what I actually think might happen a complete new competitor will come in that is just short form I think there's some value in just going back to basics and just giving 60c Tik Tock like content and I believe tikt is already starting something like that the reason we're talking about YouTube Instagram my other platforms is because that's the easiest thing because people already have it on their phone one of the hardest things to do as a new platform is to get people that download you right they already have so many apps I don't know about you I mean I have so many that I don't want to download anything new I'll use it old and kind of broken Thing versus the new until the new is just like obviously I have to and that's the same with social media platforms but I think that's definitely a potential secondly the current platforms that offer short um content they have already proven that people not only want to consume it on their platforms but has potential for more growth and so YouTube shorts Instagram reals even Facebook reels to send uh degree are those obvious places um so we just don't know and this is the thing remember Tik Tock this is the last thing I will say about it Tik Tok isn't getting banned because of the type of content that's on there even it's because of the privacy issues and who that uh private information is being shared to which has nothing to do with do people like that type of content they love it I mean I that's not even the argument here point is if somebody had the exact same experience as Tik Tok it wasn't owned by a country that we don't agree with in terms of sharing private information I think it could if it took off isn't there a platform right now that Tik Tok is coming up with that's like a American base Tik Tok platform well the Tik Tok I mean if we're going to get into nitty-gritty here the simplest let get into nitty-gritty the simplest way to think of it is that there's this act there's this bigger company that is a Chinese company their name is bite dance right they bought musically many years ago and turned it into Tik Tok in fact uh in China there's not even Tik Tok it's like Duan or something I don't remember exactly what the name of it is right Tik Tok is owned by an American parent company that is funded and many would argue controlled by the Chinese Company B bite dance right and so the actual conditions so here's another thing that can happen somebody asked in the in the chat are they true is it true that they're banning Tik Tok the ban is not on Tik Tok it is a forced divesture okay all that said what that means that bite dance needs to sell the owner of Tik Tok it's actually owned by an American company right now right and so if bite dance was okay with that and someone came up with the money and there's a bunch of people who have come up with the money already there's like project Liberty I think is one of them that have said we have the money as soon as bite dance gives us the word we will give you the cash and you'll give us Tik Tok it's possible that would go through but everything that bite dance has said the again the company that's owned by the uh by the by Chinese people and sort of ultimately the Chinese government right uh has said we're not going to sell they don't want to sell right and so because give away their secrets yeah the algorithm they're sort of they have pride in the fact that it's going on you could argue if you're

really paranoid that you know they are stealing American data and that they want to use it for propaganda platform I don't know how much of that is all true again there's information that we're not privy to that these Congress people saw right but the important thing is that it is owned by an American company um and uh that what could happen is that they could sell that American company if that b Dan wanted to now why doesn't someone else just it well an app is more than just the code yeah it's the users it's the creators the best example it's the brand and in this case it's the algorithm and the app it's kind of proprietary like people have tried to replicate it but Tik Tok is the best I would argue that it's mostly the users like the vibrancy is the thing that matters and the vibrancy comes from the users of the platform and the creators by the way um the best example of this that we saw was Twitter was this thing that was these center of attention in fact it was a horrible money-making machine right they made money because it was such a valuable cultural icon I mean think about how much of the cable news I don't know how many people on YouTube are watching cable news regularly but if you watch cable news think about how much of news was just here's a tweet here's my thoughts about it here's my tweet here's my like it drove all of culture for like a decade plus right and then it was bought and then there was some ideological disagreements and the algorithm had changed and then it sort of splintered off there's a Macedon there's threads there's blue Sky by the way those came up in the supreme court hearing right and every all of those people going to different places made the one platform Lo lose it vibrancy in my opinion now I think you could still argue that X is a place that most of that political discussion happens and things like that but the reality is that it's not the same that it always was and so your argument or your kind of thought is if Tik Tok gets banned the vibrancy is kind of lost and it's spread to all these other platforms so yeah and that's what I mean it might take the thing about Tik Tok going back to musically it literally took yeah six to eight years to get to this level 100% so it's not going to just you can't underplay that yeah you it's not just going to replicate it in six to eight months it might take years that's why I say we really don't know what's going to happen um and that's why I we talked about YouTube because we're more confident in what is going to happen to YouTube and that it will benefit from the band because it be some of those users going here because YouTube shorts is uh like enough of value to them that they would go to it okay new let's take one or two more questions because I know um we got to get out of here um and go ahead ask me all right this one comes from riss Rose too she says as a Creator I want a loyal following I want my audience to know me I'm here to make a difference I'm not interested in the 5-second views so my followup is how would you make the transition from short form to long form bring your audience build audience retention so you don't I know that's like a very sad answer now I'm not saying you shouldn't try to do it but the reason say I you don't is because if you want to grow on YouTube you grow on YouTube the biggest change in YouTube secrets are book about YouTube and the second edition we deleted the whole social media up uh chapter um that used to say hey tell your subscribers on YouTube to go to these other places these platforms want to protect their audience right like they want to like selfishly keep them there so they don't make it easy number one and two it's also the viewers they don't necessarily want to like there's definitely your core audience but that's so small like for me I think if I would to just put out a number the number of core followers or subscribers or fans can be 10% as low as like two three 5% so yes you can but you don't and what I mean by don't for YouTube specifically is because you can grow that audience Again on YouTube I would argue an even better audience more aligned and a audience that Not only was subscribed for the right reasons for the type of content you want to create but will be with you potentially for years if not a DE plus because remember YouTube is all about intention you go there you put something in the search you find a whole bunch of stuff you pick the best ones or one right and then maybe you go there again you see that same Creator put out another thing that's like along the same lines of what you were searching for and you watch another video and you go like man after four or five videos I like this Creator I'm going to subscribe to their Channel now if it's YouTube shorts it's almost a replication of Tik Tok so we're not going to talk about that but that's why I say you don't get them to

go over there if you really want my best advice you go all in on YouTube understand how that platform Works understand how the algorithm Works understand what is the uh what is kind of the user behavior on there and start from zero it really is now if you have to okay if you don't want to take that answer which by the way it's not one or the other it it's a little bit of both you tell them you're on the other platform and you tell them why they should go over there don't just tell them to subscribe to your channel tell your loyal audience told the whole audience I'm creating content because of this and this is why I think you should go over there the biggest mistake when you do tell people to go over you just simply say go to this other platform And subscribe to my channel you have no by the way that's the number one way to get someone to subscribe when you're on YouTube so for example for this channel I don't just say hey you guys subscribe for more videos everyone does it and sometimes you get more subscribers if you've added enough value in that video other videos but for me what I do is this subscribe to this channel if you're a Creator looking to crush it on YouTube and want to know the best tactics strategies and uh ways to make money on this platform you should subscribe because I put out videos that help you do that then you're like oh shoot that's exactly what I want to do versus if you do get a subscriber to subscribe because you just simply say yes I want to subscribe and that person doesn't care about that stuff they were just following you because that happens by the way that happens on Tik Tok they just follow because you say to follow or because it's like part of the user behavior and then they get a suggestion to your video it can actually hurt you because if they don't watch that video this is why you do want to think about your video right topic and takeway is a theme on point does it all align it can actually hurt you on the YouTube algorithm yeah because they're not watching the content they suggest to you so next time you go onto YouTube the algorithm won't suggest your content is going to suggest somebody so you really want to be Discerning about who's who subscribes you to this is why I still say very bluntly don't get them the follow over there but if you do make sure they're F they're subscribing for the right reasons I actually have a question for you too to follow up with that right I think a lot of like if you have an established audience on a short form platform the reality is if you're looking to head your bets right now it's going to be more than just starting a new YouTube channel from zero or even growing it right so like if let's say I mean I know it's going to be different for different people but if you had to speak in generalities if you were going to go from Tik Tok and you wanted to head your bets in short form while you were doing long form what would you do and how would you balance those things out because I know you've seen so many creators over the last two years that you've interacted with looking to balance those things and I know we talked about vlogging Academy and its ability to be sustainable as a side thing while you're doing something else right and maybe that's a good way to start from zero but what should you be doing in the mean time when you uh AR maybe not feeling guaranteed that your Tik Tok videos are going to get views you were the one that actually gave me really good Insight on how to do this the first thing is this what ticktockers are actually doing is the right thing because Tik tok's going to get banned by saying hey Tik Tok get banned but I really love still doing this so I'm uploading to YouTube shorts definitely go subscribe to me there if you're going to be uploading YouTube shorts while at the same time start thinking about long form content this is why Vlogs are the best way to start doing long form if you're still doing YouTube shorts your old Tik toks on YouTube because it'll be an extension of the Tik toks it's not going to be like the same thing as your Tik toks yeah you're adding more personality so when you like for example I always bring it back to food what's like a common food thing that happens when somebody's a travel food tick tocker they talk about these are the 10 best places I ever ate in Tokyo um when and they go through all 10 things in 60 seconds okay say you're uploading to YouTube as a YouTube shorts your long form I wouldn't actually say is all 10 things in this mega long video pick one of those places and do a vlog about that place where you literally take them in a more intimate nature where you're like you're like looking at the menu and you're looking all different ingredients you're looking at the ambience of the place you're like say hey today I'm like starving so I'm probably going to order everything and then you talk a little bit oh yeah the lady that works here she's so sweet blah blah and you're giving your opinions and then you get the food and you're really like showing different parts of it see that's way more personal that is a vlog what are all the things that you wished that you had known before you went into the restaurant that's your perspective is what people are showing up for by the

way it could be a mukbang vlog so rather then like emphasizing the restaurant it could just be you like doing a talking to the audience while you're eating this one dish at this one place it's not replicating the YouTube shorts right it's like complimentary it's an extension or it's just one piece of that whole thing that is the mistake people make they think I'm going to do the top 10 places I ate on uh um in Tokyo as a YouTube long form thinking because they watched my Tik Tok that was also the top 10 they would watch my long firm YouTube it probably isn't going to be the case and I'm not saying this because uh like I think that it's because creators tell me that Tik tokers tell me hey I did the exact same thing but longer form was like no they wanted to watch that on Tik Tok because that's the way they watch Tik Tok over there on YouTube they are more relaxed it's it's like totally different and that and that's what I would say or you know what they'll try to do they'll do the vertical version of it so vertical version of a long form oh yeah so they just extend their Tik Tok on YouTube so it's still in vertical format and they're not as ADD about the editing it's not Punchy and it's just extending it to be more than one minute often times it could be like three minutes 5 minutes 6 minutes same mistake they don't want that they probably want horizontal they probably want a different experience and I think this is benefit for both them and you they want to know you more your opinion they don't just want surface level they want to go a little bit deeper that would be my advice if you're going to start uploading your short form content your Tik toks to YouTube shorts while doing longterm content this is why I think Vlogs because it's a little more casual relaxed works better and it's just easier for Tik tokers yeah all right one more question and we're going to get out of here right quick one I think you already touched on this but um who benefits and who wins from this the most from the Tik Tok band oh man this could be like all can worms but the quick version is this I don't truly know but I believe for sure Instagram reals and Facebook will definitely be a huge beneficiary maybe more in the short term YouTube definitely benefits a lot and I think who loses is the creators yeah I think more important than like who benefits it's creators this is why I'm telling creators you need to go to wherever you're going to go and if it's YouTube do it right now and start uploading don't wait for the fullon ban or when the app finally crashes and burns and doesn't work anymore and you're kind of like trying to like hope and pray people too late then you got to do it right now you just don't know where it's going to go but if you want to be the type of creator that um gets discovered for what you care about and what you want to create and has a relationship with your audience that goes beyond like what the algorithm is feeling and have a have the ability to connect so they come back to your channel like you said and watch you for years to come YouTube is the way to go Agreed 100% start now all right you guys peace