Podcaster Reacts: 50 Game-Changing Podcasting Tips in 15 Minutes | Pat Flynn (Part 2)

all right let's continue this will be a part two of the 50 game changing podcasting tips in 15 minutes so check out part one there'll be a link somewhere in the description card you know all those things and then we'll continue right now with number 26 next always remember that your subscribers are real human beings I know a lot of podcasters who complain because they only have hundreds of downloads or because only you know 50 to 100 people listen to each episode well imagine all those people in an actual room and how different that feels well it's kind of like that when people are listening to your show they're like imagine they all come to meet you every single week I mean that's powerful so use that connection and use that small podcast of yours as an advantage because you get to know and contact and realize who is in your audience more than somebody who's much bigger who doesn't have the time or availability to do that now if you're gonna sell on your podcast I mean there's many ways to do this you can have your own product sponsor the podcast but I actually prefer to invite the customers and students and clients onto the podcast and have them talk about not how awesome the course or product is but talk about their transformation before what was life like what were the struggles what are the challenges that you had and then what's life like after when people hear that transformation story they're going to want to go to who they got that help from and of course that's you and your product Donald all right so we kind of skipped uh the first one there but it is powerful to think of how many people are listening and if it's only you know 100 or 200 that is a lot of people listening to you uh every time you produce so probably every week but whatever that Cadence is and actually some of the stats I don't have the exact numbers but I think the average podcast has about 200 listeners a month so it's not a ton so it's definitely attainable to you know to reach those numbers so that's great tip and then um number 27 was about having people on and telling you know kind of their story and testimonials that's really powerful if you're trying to sell so great good great tip there don't always worry about trying to get a-lister huge celebrity podcast guests on your show in fact the best guesser are the ones that are actually more relatable the ones who are actually members of your audience or other B to C Level podcasters plus those podcasters are always going to enjoy conversations with other podcasters and you're more likely to build a real relationship with them if you're traveling to not only are those people better to have on your show instead of the huge names because well it might seem like a good idea to get you know a big name in your industry they don't necessarily care about your show they're not likely to share it and the small people are and they'll have a similar audience or similar friends and community that will want to hear them and you so those smaller people are definitely better to have on your show so don't worry about getting the big names it's okay maybe every now and then but go for the uh people who run Facebook groups or run other websites or other podcasts those are excellent guests to have to a podcast for some event where your audience might be or other friends and connections and colleagues bring a microphone I can't tell you how many times I wish I had a microphone recording conversations I had at these events bring a little handy microphone you're not going to regret it there's a handful of Road makes this really cool microphone interview kit where you plug into your iPhone and there's two lavalier those like clip-on microphones you can carry that in a little pouch it's about this big and that's an awesome way to have a microphone just in your pocket always on you so um definitely some great options that you can just carry with you that aren't this big bulky thing so um take a look I'll link up some of those options in the description as far as travel recording options go there's two that I'd recommend you can check out something like a micro recorder like the Zoom h6n which is nice and portable recorder or you can even hook up a special lavalier microphone to your iPhone or Android so that is exactly what I was talking about I'll uh I'll put a link to that one I prefer the rode Smart Lab you can get the extension and even a adapter to have two microphones plug in and that way you can have an interview or just capture some audio on the go now if you're a serious podcaster and you're at home I recommend a little box called the road Caster Pro had a video about this little review you can see exactly what it does but it processes your audio you can input several different microphones there's a little Sound Board in there as well it's just so easy to use I also use it as a backup recording for my podcast as well if I am using a road Caster Pro 2 right now to record this and kind of run everything through my computer I have had the rode Caster Pro original one rode actually sends these to me to check out and review and stuff so that's awesome thanks to rode for that but these are awesome devices and they have tons of flexibility which almost can be too much

I was having trouble trying to configure how to get the right um tracks to route to my computer just to make this video so they can be overly complicated but once you get them dialed in they have uh they have tons of cool features audio processing stuff so if you can afford them they're definitely not the cheapest but if you can they're really cool devices if you can record the video version of your podcast as you are recording the audio just so you have it you can rip the audio out of that video and you can pop that into an audio podcast in the video could live on YouTube Here's a quick one if you need an interview soon for your show and you don't have a lot of time find a friend or a colleague and maybe do a collaborate or an exchange with them and who knows they might just say yes because you already know them you don't have to go through the introduction period and it's just a lot easier that way now when you're interviewing other people go deeper right ask questions to follow up the answers that come in that's where the golden answers exist and that's where your podcast if it's an interview show is going to stand out even questions like why or how come you did that just extending that answer more makes it so much better now if Pat is the expert when it comes to interviewing definitely not my expertise but I know one tip that he has given is kind of lead people in say tell me about a time when and try to draw out that story that we mentioned in the last video trying to draw out a story from your guest if at all possible so um great tip there from Pat if you're doing a solo podcast it can be a little bit harder to understand well how do I do this because I don't have just questions to ask I have to create and present content the way I do it is I think about the end in mind first what's the transformation that I want a person to have and then I reverse engineer what points stories case studies Etc do I need to tell and of course I always try to have a good solid hook in the beginning of the episode to make sure that they are more likely to stick around all the way through now don't script your entire episodes I've done this before and it's a huge waste of time and your podcast episode sound like you're reading or like you're a robot if anything I do script maybe a little bit of the intro and hook just to make sure I get that right but the other parts I just know what's on my roadmap and when I get there I just talk about it naturally like I would with anybody else here's a big this is a great tip I actually tried to script an entire episode and as I was reading through it sounded like it might have been okay but then when you go listen back to it really sounds robotic and just not at all exciting to listen to so definitely agree with that tip don't script everything if you need to script an intro like you said that's a great way to make sure you hit on all your points and you know write it out and after you do it a few times you'll probably be able to do it by memory just by default and maybe you want if you have a guest on you want to you know write down some info about them make sure you have some you know their links social whatever so that way you can reference that yourself if uh if maybe they don't or they forget to or something so um otherwise yeah agree definitely agree with that tip big one you need to lean into who you are that's what makes you 100 unique and that's your unfair Advantage you're unlike anybody else that's out there when you try to be like another podcaster or another Creator you're only gonna be second at best when you're fully you you're gonna attract the right kind of people into your community and that's really powerful now one of the issues with podcasting is that there's no real place for the podcast listeners to connect so if you want your with each other you might think about creating a community it could be something like a Facebook group or a LinkedIn group but I recommend something like Circle where you can bring people in and form an actual sort of private community that you can control and host you can check out Circle at smartpassiveincome. com Circle this is really a really great idea if you have enough people because remember not everyone is going to join your community so you know if you only have um 100 listeners and only three of them come into your community that might not be the most exciting thing so it's probably not something to start out with but you know go back to the last video where we mentioned email list building make sure you start with that and if you're you know getting a good amount of responses when you send out messages then that might be a good indication that you're ready for that next step of creating a community cap podcast episodes are great once or twice a year especially at the end of the year I love to do episodes where we play clips from older episodes during that year or perhaps within a certain category to remind people about those episodes and even though people maybe heard of those episodes before it's a nice reminder and for new listeners it's a great introduction to episodes that they should go back and listen to don't that's actually a good point remember you always have new listeners so every time you introduce your show you have to kind of think of both new people coming in and existing people so don't be afraid to repeat the same things over and like you said go you know every now and then go mention old episodes because a lot of people will come in at the latest episode they won't go back to the back catalog and listen to the older stuff so it's okay to repeat some things you know a lot of people will do kind of

refreshes every year the you know the new guide for 20 to 23 24 something like that but um it makes sense because you always have new people coming in don't go into forums and groups and just start spamming your podcast episodes even if those podcast episodes are helpful for that group and you know that if you just come in like hot like that I mean they're gonna you're gonna get banned be a part of those communities first join the conversation and have those things that you talk about come out naturally you want to get to a point where people are asking you for more information and you can drop those things in with permission to take simple enough don't be annoying don't spam people but that should be obvious that even further one amazing strategy to get featured in these groups is to actually have the Forum or group owner present your podcast in front of the audience how do you do that well in your view that Forum owner they're likely not asked to do that very often if they have really good information to share you can make them look great and they will be more likely to share it because you've made them look like a hero in front of their people don't compare your podcast numbers to others you're a different people actually that last tip he uses that um as a great he kind of walks through a lot more about how to do that and some of his uh webinars but it's a great way to get people who they run a group they're experts in whatever topic that is let's say it's sewing or something and they have a big audience that wants to learn more about that thing so you know you have them on and then they're extremely likely to share that and to be proud that they went on a show so it's a it's an awesome way to build an audience get a great interview um there's kind of a lot of benefits there people you're different beings you're in different timelines you have different audiences you cannot do that or else you're just gonna sink in a deep dark hole trust me you should be comparing yourself to yourself last week to yourself last month how was your episode this week compared to last week are you incrementally improving you should be comparing yourself to yourself before and always trying to improve when you share your podcast on social media you have to realize I don't know if you've heard but try to get one percent better every day and then by the end of the year you'll be 365 better so that's just a great tip don't compare yourself to other people you don't know how long they've been doing it you don't know their past experience um just compare to yourself and try to improve every episode is that you cannot force a person to listen on a directory or app that they just don't normally listen to podcasts on there are two places I recommend you link on social media in regards to your podcast number one your website preferably the show notes page where there is a player but also they can subscribe on all the different Platforms in that one spot or two on social many people do this you can do a link tree link where when people click there's additional links there one for every particular platform and even other websites that you want to link to as well at the start of your podcast episodes you want to create an amazing hook a reason for people to stick to the end because if a person is not going to stick around well the rest of the episode doesn't really matter what could you say to a person to get them to put that phone in their pocket and then go on that run or go to the gym or go on that commute that's what you want to nail here's one of my favorite tips ask your audience great tip there I mean this applies to YouTube and all kinds of content creation even writing blog posts you want to hook people in get them interested and get them to the next minute the next paragraph the next frame whatever you want to whatever you wanna call it whatever medium it is you want to keep progressing them kind of down that line so awesome uh tip there it's on social media who listened to the recent episode every single person who comments reach out to them in a direct message and respond with a video and just thank them don't ask them for anything just thank them they're going to blow their minds you're going to build super fans and you're gonna realize that there are real human beings on the other end who appreciate you and your podcast now imagine conducting a podcast interview and it just wasn't that great maybe the guest was a little dry or their answers weren't all that great here's the secret take one or two clips from the podcast episode and edit those into a show that's mostly gonna be you can reach out to that person and say you know what I was so inspired by your answers to just the single question that I actually created an entire podcast episode just about that so I play your clip but I go deeper on it and I just want to thank you for that and now you didn't hurt the person's feeling and you have a good episode that's going to come out listical episode yeah this is uh this could be a problem and I've actually been on both sides of this so great idea of how to solve this problem you know I don't know if you've heard those kind of NPR style shows you can make it a little more highly produced or something or um like you said just kind of take some clips and cut them into your episode and really expand on some of those points that they made and that's a great way to you know use content that you spent time getting that just wasn't up to Snuff for your show or episodes like top 10 this or the top five this or a list of whatever people love lists however if you want to

take this one step further before you reveal what's on the list tell a story that leads up to it in fact the punch line will be the number or that particular tip all the music that you play on your podcast should be royalty free or custom made for you from somebody that you hired and you know you have the rights to use I had a friend who licensed music from band that he enjoyed and that's all great right you could do that you could pay for that but those licenses often end and this person's did and as soon as that happened he wasn't allowed to publish any of those episodes anymore and he had to actually remove the entire podcast from all directories don't do that custom music royalty free that's it have fun yeah this is a big one and I get a lot of questions about this actually people ask can I use this music or can I get a license just the answer is no stay away from music that you would play on the radio Spotify or whatever find a royalty free track there's tons of different websites I actually have a an article that I'll link up that lists a few different websites that you can check out just get those and uh stay away from dealing with licenses and podcasting it just turns into a mess and who knows you're might not get sued it's possibility though or your show might get taken down um I have seen some of the platforms reach out to the hosting companies that host the podcast and ask them to remove shows that have copyrighted materials so again just stay away from that podcasting is super fun you can connect with amazing people you can build relationships you can build an audience you can build super fans it is one of the most fun things I've ever done and this is why I've been doing it for so long it's just so fun as you're ending a podcast episode don't spend too much time summarizing and going on and on about the things that have happened and the things that are coming up I mean you can mention some of those things to tease and get people excited call to action great but err on the side of quick here's why if you give clues that your stuff is ending people are more likely to be in that mindset to leave and maybe they're already going to try to find something else but if you kind of end almost abruptly I mean you want to close off right but if you end almost abruptly it's now an opportunity for them to already start diving into the next episode this is similar to the kinds of things we do on YouTube to hold people's attention and get people into the next video speaking of the next video for you as a podcaster is right there thank you all right so that's a great tip too just end quickly I know exactly like you said YouTube is similar you don't want to kind of indicate that it's ending because people will leave and that can affect some of your viewing stats and retention and all that same thing applies with podcasting so um yeah thanks a lot to Pat for creating this video it was fun to kind of hear some of these tips and I hope to take a look at some more of his videos soon