SMS sales strategies for ecommerce

Ready to add SMS to your ecommerce sales strategy? Here are 3 things every online seller needs to know first. Number one: SMS outperforms every other channel on open rates. We're talking 98% — and most messages are read within minutes of delivery. For ecommerce, that immediacy is everything. A flash sale expiring at midnight needs to land now — not tomorrow when your customer finally checks email. Number two: consent is everything. Your customers must explicitly opt in before you message them. The easiest place to collect numbers? At checkout — just add a simple opt-in checkbox to your order form. Always give customers a clear way to opt out by replying "STOP. " Complying with these rules isn't just good practice. It builds the trust that keeps customers coming back. Number three: short, timely, and personal wins every time. Keep messages under 160 characters. Use urgency — "today only" or "back in stock. " Personalize when you can. A text that says "Hey Sarah, your cart is waiting" converts better than a generic blast. Segment your list. Your skincare buyers don't need your shoe sale. And send no more than 1 to 2 texts per week — any more, and opt-outs climb fast. The ecommerce brands seeing the best SMS results aren't sending more messages. They're sending the right ones, to the right customers, at exactly the right moment. Visit Mailchimp. com to launch your first SMS campaign and start turning texts into sales.