What Are Digital Products and How to Sell Them on Buy Me a Coffee

hey by me coffee crators do you know what a digital product is you might have heard the term thrown around in various creater spaces but not necessarily know what exactly it means how expansive the uses of digital products are or what you personally could do with digital products well today's video aims to clarify those three questions for you starting with what is a digital product fundamentally a digital product is anything electronic you sell as a one-time transaction digital comes from

the fact it's fully electronic and has no physical form and product comes from the fact it's a one-time transaction as opposed to a subscription or rental or something like that now let's talk about how people are using digital products to earn extra income and also provide value to their audiences online one important myth to address before that though is that digital products are inherently a worse deal than physical products it may be reasonable to think that at first because you can see the value of something physical when you actually hold and feel it but at the same time think about movies music video games all things that used to be sold on actual physical storage devices that have moved to digital and we definitely wouldn't sit here and say that all three of those products have become less useful over time due to that transition on the contrary you'd actually say the transition to digital products benefited both the consumer and the producer for the consumer you get instant access after purchasing lower prices and less complicated setup and for the producer

or seller there's a much lower cost of actually creating the product and distributing it so these are all principles to keep in mind to understand the true value of digital product but remember people buy music movies video games because they actually bring value to their lives so it's important when you set out to offer digital products to people to really focus on things that actually improve someone's work or play but let's go ahead and expand on that one example of digital products you could sell is literature

things that a decade ago would have been sold as books magazines or pamphlets a fitness influencer might want to sell a workout plan and these days a digital product would be a perfect way to do just that they could create a quality and Visually attractive plan in software like Microsoft Word export it as a PDF and then offer that as a digital download a real world example of selling workout plans like this is Kaye Cohan she offers cycling calendars as PDFs you can purchase on buy me a coffee take a look at this July cycling calendar which plans and schedules your cycling workouts for a month and then the Sweet Summer sweat bundle which includes workouts plus a progress tracker goal map and recipes that actually gives us a segue to talk about our next type of Creator chefs a cooking Creator might want to create a cookbook of their best recipes and they could use a similar strategy as the fitness influencer and use Microsoft Word to lay out their recipes with ingredients instructions and pictures and then export that as a PDF to distribute a Creator that's doing something similar to that right now is tribal people try they create videos on YouTube that connect people from different cultures via food and they offer digital cookbooks on buy me coffee they offer this tribal cookbook and this Ramadan cookbook both of which seem to be packed with tasty options now let's

get a bit more technical for people in Creative Fields the software used will often use things called presets these are files that can be imported into the software to bring in a bunch of settings there's presets for photo editing in Lightroom presets for audio editing in logic pro and presets for video editing in Premier Pro so if you were a photographer looking to offer resources that help your audience edit like you Lightroom presets might be your first choice you could develop presets for each type of photo edit look you produce and then export all those put them into a zip file and offered for sale and if you worked with vocal mixes in music you could offer presets for the mixing plugins in your software to help your audience get their mixes to sound like yours an example buy me a coffee crater selling Lightroom presets is Laura BC taking a look at her page here she offers a Moonlight and orange preset a Highlands preset and a moody film preset real quick and last but definitely not least let's cover the universal product

genre of art if you're a digital artist you could sell image files of wallpapers for instance as individual p pieces or wallpaper packs all the example digital products we talked about were able to be condensed into one file and offered for sale as a digital download so let's grab that last idea wallpaper packs as digital downloads to demonstrate how to set up a digital product to on buy me a coffee you'll want to go to your main dashboard and click shop at the top of the screen you'll see a digital product button which takes us to this page to set up that digital product you could click start from scratch to get to the same screen with less info pre-filled in but the digital product template has useful formatting tips in its text boxes so we'll want to replace taking smart notes with the name of our wallpaper pack I'm thinking warm gradients and I'll add wallpaper pack in parenthesis so we're clear on what exactly we're selling here now in the description you want to clearly describe the product you're selling in a way that makes it appealing to the buyer I'll type in an appropriate description for warm gradients including important information like the overall aesthetic of the wallpapers how many wallpapers are included what the aspect ratios are and what the resolutions are following that we'll want to set an appropriate price and type in a confirmation message of course you want to help out your Audience by offering these digital products but they're of course supporting you financially by buying them so definitely put a thank you in this box here finally make sure confirmation message is selected as the success page instead of redirect to URL so you can upload the wallpaper pack as a zip file you'll do that by clicking upload file then selecting the wallpaper pack lastly you'll want to confirm your digital prodct abides by the buy me coffee terms and conditions and then go ahead and click publish congratulations your new digital product is now live and ready to be purchased by your audience so that's a crash course in digital products on buy me a coffee we discussed what digital products are what types of products might be offered by different types of creators and of course how to set one up for yourself make sure to take advantage of the shop feature on buy me a coffee to list some digital products of your own since they're such a valuable resource to both the audience and the Creator buy me a coffee creators thanks for watching and as always best of luck with all your creative Pursuits