We Mailed 5,000 People Blind Land Offers And This Happened (The Math Of A $100k Deal)

We are Steven and Jill. Together, we've been buying and reselling land since the '9s. Our datacentric approach leaves our buyers asking, "How can you sell it so cheap? " Here on the Land Academy Show, we answer that and more. I'm Steven Jackal and I'm Jill Dit. And this is the Land Academy Show. For 10 years and counting, Land Academy has been the place to go for the education, tools, and support you need to start or grow your land investment business. We are the most seasoned and experienced land investor group on the internet. Today's topic, how a 5,000 unit mailer can turn into a $100,000 land deal. We've got a new format for you. I'm pretty excited about it. I've spent some time on it. Uh segment one, it's three segments actually. Segment one, what other Land Academy members are experiencing. Uh segment two, our topic today, like I just said, th 5,000 unit mailer, we'll turn it into a $100,000 uh deal and the steps that we take. And then segment three, Jill and I are going to answer member and listener questions. Let's get right into segment one, unless you have some funny stuff to share. Oh, I always do. We have a couple of deals closing. We were just talking about it. We have a couple of deals closing right now and we just got off the call, the Thursday call uh every week that we have Yeah. with our Atlanta Academy membership group and all of us seem to for some reason be uh have properties under contract on the sell side that we've had listed for quite some time. It's like stale inventory is moving. I don't know what happened. I don't I mean I do do know what's changing. You know, you're the best at at sharing that. But it's wonderful to see things I'm like, "Ah, is this ever going to move? " And then all of a sudden, there it goes. We thrive on change at the price I wanted. in the real estate business. And I think every hopefully every business is like that. When there's ups and downs, you can make money on the way up and on the way down. And it sounds like we're coming out of this like stagnant uh phase. So, it's good news. I think just people are getting more comfortable. You know, there's a lot of change. There's always a lot of change, but we're all kind of settled in, I think, with money now. We've had a full year of this administration, so things are, you know, we know where we are. Um, and we can now do some deals, here in segment one, let's hear about uh what the land community at Land Academy, uh, what they're experiencing. Joe, okay, I have several wins. I love this part that I'm going to share with some of our members. Uh, Aisha said, "I realized I've been stuck in analysis paralysis, so I finally sent my first mailer. " Yay! I'm so glad. Carlos said, "I wrapped up 2025 with 10 deals, just over $100,000 in total profit. That's beyond what I expected when the year started. Can you imagine? Like that's that is life-changing. " So, I just think then now she's on the trajectory like a lot of land academy members on that trajectory now. Uh I don't know if that was her first or second year, but 100,000 bucks in profit. Y um it probably sounds a like a lot to most people, but here at Land Academy, it's really not. So, she'll we've been through this. How many years have we been doing this? 10 years. At Academy going on 11 now. [sighs] We see her on the Thursday call all the time and she's going to do she'll do five times that uh here in 2026, I'm sure. Henry said, "This quarter I flipped two small rural lots on Facebook Marketplace, making about $15,000 profit on each. The gains were modest compared to others, but I'm on a slow and steady path. I'm proud of this progress. I am fantastic. Isn't that great? This makes my day. I love this. these wins, Kevin. Uh, I had my fastest flip ever on a small lot. I listed on Monday and I had it under contract by Wednesday for a $7,000 profit. Isn't that great? $7,000 in three days. It's fantastic. Yeah. If that doesn't get you, like not you, the listener, but just you as a person doesn't get you all jazzed, I don't know what does. Exactly. Jade said, "Uh, I got my biggest deal to date under contract. If all goes plans, it's going to be a $75,000 profit. I remember when I started LAN Academy, I had just got a raise to make 75 before well, actually, just before we got together, like before land academy, I should say, before I got into this business full-time with you, I had just got a raise to make $75,000 a year. And I was pretty proud of that. So, this is amazing. And Jade's got it on one deal. I love that. Fantastic. It's kind of weird when you start throwing these numbers around. At first it sounds like this is a lot of money and then you get into it and you start doing these deals and you're like now you're so comfortable talking about these big numbers. It's crazy. And Laura said in December I officially closed my 50th

50 land deal. So what do you make of all this? This is just wonder what Laura's average is. Yeah. I feel pride. I do too. You know 10 years of doing this. Me too. after That's good. Yeah. What are your wins? I know we have a couple deals on the sell side closing. Well, properties we've owned for a long time. Yeah, I have some a couple wins I have right now is the team is rolling. I love that they're busy. You know what it is, too? My team does the best. Like I say, my team loosely is like our staff. I kind of It's your team. Okay. Our staff is my team. We like that. Who's your team? You are. Oh, there we go. Thanks. So, anyway, they hate it when there's walls in our business. Hate it. They love it when there's a lot happening. So, some of these things that had sat a little too long and too long to me you are prom I promise two different things. Hasn't been that long, but in my world it's a long time. I'm like, finally those are moving. So, that's really good. That's those are some wins. Um, isn't it funny that it's not about money anymore? We're because we are we're so we've all for a decade we more than that accepted the fact that this is our business. We're making a bunch of money our life and now it's more like our people are the people that work for us happy. Yeah. Are our members happy? You know, as a whole thing just kind of moving forward, right? It is a good place to be. It's kind of a nice little retirement plan. You know, it's not bad. Here in segment two, we're going to talk about how a 5,000 unit mailer can turn into a $100,000 land deal. Joel and I have done it many times. In any real estate transaction, it's broken down into three segments. First, you're going to create a pipeline of deal opportunities for yourself and choose the best one or two. Second, you're going to buy the property. This is Jill's expertise now. And third, like most women can shop. I can buy things. I think it's very different talent. It is very different. That's true. I'm good at this. Buy the property and then sell the property. So, first we we're And I I'm good at that, too. We're going to set uh the deal financial parameters. So, if you're going to buy a property that makes $100,000, you're going to look for other properties that can command that type of price in that situation. If you were to buy a property that just needs to make $50,000, it's a different place. Might be the difference between Oklahoma and Alaska. I don't know. But we'll look in Zillow here uh through this practice called trolling that I created a few years ago a lot of years ago that fits these parameters that we're about to uh set in the rule of quarters and then ultimately we'll test our findings and then complete a mailer and get the mail out uh at which point in our real life Joel takes over. So let's take a look at how to the rule of quarters. It all starts with the retail value of the property. So, we are going to go find properties out on Zillow here in a second that are regularly trading for between auh 200,000 and 150,000. Why? Because we want to buy them between 50 and $100,000. So, there's this all kinds of profit margin in here. And that's the opportunity to make buy for 150, sell for buy for 50, sell for 150 to make 100 grand or some number like that. That's close. This also, this rule of quarters sets my trolling range. So, let's go to number two. Now that we've set our parameters for $100,000, we're going to go to uh the Zillow and start trolling for those types of properties. And this is what I do. I set my Zillow uh parameters to 12 months of days on Zillow for sold. Type land, of course. And here's my financial properties 150 to 200,000 as we have set here. You know what's great? You know, can I pause for just a second? Look at all the red dots on the screen right now and how many there are. People in this is just land that we're looking at too. Yeah. Oko, you already filtered. Like people don't believe that there's deals like this out there. People don't believe this. They don't I'm like look at right here. there. This is how many things just this one screenshot, you know, that we're looking at this many land properties for sale in the price range that we want to put a property for sale in. So, think about how much properties in this thing to go find a couple and buy them for 50. It's like, duh. But people don't get it.

I agree. So, people go, "Oh, there can't be that many. " You want to bet? Well, I think we've all been there's a lot of things if you want to become successful in real estate, maybe you already are. You know this. Yeah, there's a lot of things you need to undo in your head. So, if properties are just trading, we all default to houses for some reason. When for most pe people when you say real estate, they think houses, right? And that's just not the case. There's all types of real estate. We know that. So, uh, house valuations are very different than land valuations. And people sell real estate for all types of reasons. So, let's just take a look around. Let's do some trolling around. I set the parameters, like I said, to 150 to 200,000. And so I always go to Los Angeles because there's such a lack there. We all know how much property is here. It's a ridiculous concentration of real estate. But this is not the place at all to send mail. You're going to waste your time and money uh sending mail to Los Angeles if you want to make uh buy properties or look where they're trading for 150 to 200,000. So, let's start moving around and see where it's more logical. Little bit more logical up here. As I move east into the Las Vegas area, Las Vegas might even be a little bit too uh underpriced for this. This whole exercise, all Jack is doing is trying to find areas where this will work to meet his acquisition criteria. That's it. By backing into it, looking at the sale number, we want to put property out there that's going to sell and that's moving, you know, in these areas. Exactly. Colorado Springs looks like it would support sending a mail there. If I sent mail right here, nothing's going to happen. I'm going to waste all kinds of time and money. That's why we go through this exercise. But here, if I get in a little bit closer, this is a great area. There's a ton of examples of properties that are for sale. In fact, there in our screenshot, 222 properties for sale and 166 sold. Not really what I want to see. see is more properties sold than active, but nonetheless, it's a good example. The one in Ohio is better where we just started out. Here we go. I like how you're showing how much you toggle back and forth to see sold versus active. 622 solds. 474 for sale. Pretty good. So it looks like Cincinnati is supporting really supporting this. Uh I also can see that the bottom priced property like I set the parameters to is 150,000. Then it goes up to 200. So that confirms I did that correctly. And so now the whole point is to send out a mailer for price priced at a lot less. send out an offer campaign to be very specific priced at around $50,000. So you can buy property between 20 30 40 $50,000 and sell it for more than that. A lot more than that hopefully. Hopefully $150,000. That's the goal. So all right, let's say I believe that this area of Cincinnati is worth sending and I do actually. I think it's worth really exploring. The [clears throat] next step is to test these places that I think because I think this might be a good area, but I don't know. I need the data to support it. Run it through the red, green, yellow test. Uh, and what I call the equity planner. By the way, you can use dealcomplete. com to automate all of this stuff. The point to this video, uh, and this audio track, this podcast is to show you what's possible. Mhm. And for years and years, I've been doing this since the '9s. Can you imagine the tools that were or lack of tools that were available in the '9s? It was so different. Well, times have again changed. So, we're fortunate enough to have somebody on our staff who's a really good developer and he put Deal Complete together to automate all of this. So, just check it out. You should go check it out. There's a free version. Yeah. Go. Um, what the red, green, yellow test is so in Cincinnati, what I would do is pull the zip codes manually. pull all the zip codes here. There's probably 10 or 15 or 20. Line them all up. Pull the data from various sources around the internet and pit these zip codes. In this case, it's Arizona. Just for example, these four zip codes against each other. One of them is going to have a lowest lower days on market for their most recent month. The lower days on market tells me that when you list a property, it gets sold faster. That's what I want. new list to pending. Uh, lower is better. So that all the new listings against [clears throat] properties that are pending. I want way more pending listings than new listings. I want to play in that zip code where there's less more properties being going under contract than is being listed.

And then ultimately uh parcels on market to all meaning this. How many properties are in that zip code in the universe of that zip code? What percentage are actually for sale? In this case, 1% of the entire zip code is for sale. 1. 3%. I would have to actually mark this red. That's a lot. This is probably yellow. So, again, Deal Complete will do all this for you. You don't have to make these judgment calls uh like I have in the past. But I hope this makes sense. Now, I'm confirming that in the three or four or eight zip codes that are around Cincinnati that I think are a good idea, this one zip code, for sake of argument really supports what I'm trying to do. So, now I know where to send mail to make 100 grand and I know what to expect because a red, green, yellow test as a percentage of should it be can it happen? I'm just going to address for the analytical uh uh individuals in the room uh watching. It's deliberate that we're using different we're using an old spreadsheet with old stuff. I know this isn't the zip code and this is not the county and the state we just talked about in that example. It's just showing you what um what it looks like and what goes on behind the scenes. We don't guess here. I [clears throat] think a you know if you're new to real estate or even if you've been in real estate for a long time Yeah. and haven't really it hasn't uh hit you that all these decisions are data driven. That's the whole point to this. Yeah. So you send out mail using offers to owners. You send out an offer campaign. Price your mailers out. You can do that. Take a look at offers to owners. But really look at deal complete. Deal complete does that for you too. [clears throat] I like I don't want to steal your thunder but No. This has really saved not only, you know, a lot of people, a lot of you that are not even Land Academy members I know are using Deal Complete. I'm loving it and I'm really, really glad. You don't have to be a Land Academy member, by the way, to use it. I don't care what space you're in, what group you're in. You learn from one of whoever. It doesn't matter. This can help you as far as um downloading data, scrubbing data, getting it priced, getting it in the mail. It's a CRM, all kinds of things, too. It really is a good tool for any investor, any real estate investor. It doesn't even have to be land. Makes the sell a lot easier. It really, really does. You don't have to look at a spreadsheet and go say, "This hurts my head. " I don't want this to sound like a sales pitch because it's not because Deal Complete's actually really cheap for what you get. But the main thing to focus on here is the process. If this process is something like, "Oh my light bulbs going off in your head, this could be for you. " Yeah. Like, oh, okay. I know how to find them. You taught me how to I set my goals. My parameters are my goals. Now, I go look for those things that hit my numbers, hit my goals. You showed me how to test it, make sure I'm doing the right thing, and I'll pick the best zip codes out of those whatever market I zone in on. And then I get the offers out, and I know how to price them because you just told me about that rule of quarters. All right. So, you've got you sent all this mail out and a lot of people called you back. Go ahead. My turn. That's where I come in. So, Jack's whole uh career since at least since we got together. Oh, your career. Before me, too, is just make the phone ring. That's the whole thing. I always tell him, I don't care if it's on the buy side or the sell side, just make my phone ring. That's what happens. So, what's going to happen? These offers are going to go out by the tens of thousands if you're doing it right. Don't mess around. And you know what? You want to send out 10,000 a month. It sounds like a lot. Save it up until you can do it because that's where you're going to win. And by the way, if you're doing numbers like we're doing and you're making $100,000 per deal, you're not going to care about the mail after three deals. So, we can cross that concern off the list. So, the offers go out and here come the calls and the signed purchase agreement. So, then what do you do? take it all in, fill it all in your spreadsheet, check it against all the Land Academy AAS, making sure you're doing all your due diligence, and you pick the best ones. Part of the reason, too, we want so much mail to go out is I want you to have 20 that you're reviewing this week, not two. Well, before you get too far into that, let's look at the uh phone response. You're send these are general statistics that are universal for what we do. And in general, your response will vary. uh significantly based on your experience. You send out 5,000, you're going to get a 1% response. You send out 50,000, And about 3% of those, that 1% will be potential deals. Gez, what happened? Why did it go from 50 to two? Sometimes properties, you don't like them. You run through due diligence. Sometimes people end up uh not being alive or the structure of the deal is just not so one person's alive

one person's dead and it's not dated correctly and all of that. So things happen with these deals all the time or maybe the numbers just don't work. You may be price it incorrectly or they just want more money than you want to spend. Right? So these are universal percentages. Uh and then the tire kick is a bad property like I said is 48%. Or 48 out of these 50, right? So again, this is the point here is this. If you send a lot more, you're now you're going to get potentially buy 15 transactions, not just one or two. Exactly. Sorry, Joe. Go ahead. So, thank you very much. All right. So, you choose the best ones like you just said that with the response that we're getting back and then you and you buy it. That's one of the things, too. We don't mess around with anything other than owning the property. I put down the money. I believe in it that much. my name's on the deed. So next you uh and to do that we especially in this price range that we're talking about this is we're talking about highlevel making big dollar amounts. These command title insurance and you're going to use an escrow a traditional escrow. And you know what? Let them do the work for you. By the way, it's so much easier. You call, you open escrow, you pass all the information off, you manage it through escrow, by the way. It's not just call me when it's done. You're going to keep an eye on it, manage it through escrow, but they're doing all the heavy lifting for you because guess what? I'm working on the next one in the next area maybe. Then now we own it. I'm moving on to selling it again. You know, I some properties I could sell it myself and I often do. Maybe I do a neighbor letter and I sell it myself before I list it with an agent. That's a great tip and I do that all the time. But most of the time I've got established agents or maybe I found a new area and a new agent. I get to know them and I hand them a deal and see how they do. And I let them do the work. They're taking the pictures. They're answering the phone calls. We agreed on the price. timeline. And they're doing the work. Why? Because I'm working in bringing in more. We're constantly working on the next ones and they're doing that work. That's what this is. It's a big circle. Yep. And we go through escore again on the sales side. And it's wonderful. There's a lot of outsourcing here to the escro agent and to the real estate agent. And don't forget, look at the remember my numbers. You know, buy for 50 to sell for 150 or so. You know, even if I sell it for 120, I baked in my cost for uh agents on the sell side, right? When I'm an agent selling it for me, I baked in their commission. And I also baked in the my escro fees, so I'm not sweating it. Here in segment three, Jill and I answer a few questions from you and our Land Academy community. Cool. All right. So, Deal asks, "What is a good response rate for a 5,000 unit mailer? At what point do you consider a campaign a success or a failure? " We kind of just answered that in the first part. Um, you know what's so interesting about this? The percentages that we're using, I feel you are very um cautious. Um, and so because my numbers are different than a lot of people's numbers. Let's just say I've been doing this for, you know, many years. And if you're brand new, my numbers are going to be different than your numbers. So, we have to remember that. The other thing is, too, I think we're talking about the initial volume that comes in when you're 5,000 unit goes out. Your phone's going to start ringing. Um, things are you're going to start getting emails. Things are going to start coming in right away. But don't discount what happens in 90 days. six months. And don't discount from our experience what happens in six years and sometimes 16 years. I'm not kidding. Our offers, it sings to people. They're professional. It's respectful. I've had so many people, they weren't ready at the time, but boy, they saved our offer letter, put it in a file, and they called us years later, decade later. Have a simpler answer. Well, I'm not done yet. So, that's why I'm always like, I don't like this question. I'm like, what do you call success? Because you're going to go back and redo your numbers because of that. You know, you were just starting out and you only sent out three units and you ended or 30,000, you know, whatever it was, 3,000 or 5,000 unit mailer because you were brand new and you ended up buying 12 properties by the time it was all done. I mean, that's really amazing numbers. So, go ahead. Return on investment is staggering. No matter how you look at it, a successful mailer is when you buy one property. That's fair. So, if you send out 30,000 offers and it's cost you 15 or $18,000 or some crazy number like that, but you buy a property and make a hundred grand like we just talked about, is that successful or not? Yes. I'm saying yes. What? It's crazy successful. The return on investment is staggering. So, uh

I everybody wants to know. Everybody wants to know the answer to this. And I'll tell you what, it's very different if you send mail out and you just saw the red, green, yellow test. You pick the wrong zip codes in the right area, you're going to have a problem trying to achieve what you want to achieve. So, you just have to listen to the data. The data will tell you what to do. That's the real answer to that. That's beautiful. Yeah. Question number two from our land academy group. Uh Anthony wrote, "Jack, is Levy County, Florida, a good place to send offers? " Thank you very much. Let's look. All right. This is Levy County, Florida. We've got uh I've got this set to land. Uh and I've got I only want to look at completed sales for the last 12 months. Everything else is uh is untouched. 603 active properties in the entire county. 651 sold in the last 12 months. Those are pretty good numbers. That supports the county so far. Let's look at uh are these all types or just land? Just land. This is just land. Okay, good. And let's look at the variances and prices. So the real on the cheap side, we've got infill lots here uh looks like on the west side of the county for uh which is strange because it's closer to the ocean for three and four and $5,000 that are sold. Same thing. Let's see what's active. numbers are a little bit higher. Uh active properties are nine and tenth. It looks like the same type of property. But on the flip side, I noticed when you look at the higher range, these are in the millions. That's amazing. These properties are seven, eight millions. Granted, they're large, but that's a huge variance. So, this is why it's important to realize that there's mo more than one zip code in a county. And so, you know, obviously the east part of the county here is uh is commands a higher price and the west count of the county. Go ahead. Sorry. And the western part of the county is um you know commands a lesser price. So when you send when you price your mailer, you need to price it based on the fact that there's cheaper. You don't want to send $80,000 offers to properties that are buy and sell for 10 grand. And vice versa. You don't want to send a $5,000 offer to in fact you might just take this won't I can tell you right now this portion of the county won't support uh a red green test real expensive property like this takes a long time to sell. So yes, this is a great place. So yes, this has all uh the markings for me of a great place to send mail. We've never sent mail here. uh you just have to be because the county is so diverse, you have to isolate where the expensive properties are, where the inexpensive ones are, and proceed uh that way. Question number three, Joe. All right, Jessica wrote, "How do you handle the hate mail or angry phone calls that inevitably come when you send out 5,000 blind offers at once? Do you know what I do first? " You're going to love this. This might not be the response that you're expecting, but when the mail goes out and you know, week or so, week or two, whatever it is, goes by and the calls start coming back and the first one I pick up and they are livid. Do you know what that tells me? Yay, we did it right. That's my first thing. I don't want everybody to call me and love me, right? I don't want to go like I can't sign fast enough. What are we going to do? But can you imagine if because if all the calls come back and everybody loves you, that means like this is an example that we were just showing in Levy County, like what if I price the whole county together and we have the million-dollar properties over here and we have the, you know, $10,000 price them the same. That would be a disaster. I would have the million-dollar people pissed at me and I'd have the other people calling me that love me. So you have to dig in and price them accordingly. But so my point is I much prefer when they call back and they're like, "What were you drinking? " When you sent me this offer, my response is, "You know what? Tell me, what did I miss? " It's going to I just start a conversation. That's what I do. You're going to get mad people. angry all kinds of things. It's like the same thing is, you know, how many times are we bombarded with the same flyers on our door or postcards in the mail? I'm like, for the last time, I don't need a new roof. I just got a new roof two week, you know, two years ago. Did you guys not look? You keep sending me the same note. I could call him and I could get mad at him, but I don't. I throw it away. That's the main thing I want you to take away from the people who really aren't interested like me. You know, I'm not going to, you know, sell my house. I don't want to sell my house. I'm just throw and I do I get offers? Sure. And do you? Sure. We throw them all away. So think like that. I always believe that people who pick up the phone and call you are calling for a reason. They may not like that price. That's your job now to uncover why. And guess what? They may have a

valid why. They may say this. You know, when they call in, they're like, "What were you thinking? " Uh, well, I don't know. What am I missing? You know, let them start talking. Well, Amazon just moved in and now we're getting a new grocery store and three new schools. I did not know that because I wouldn't how would I know that, you know, the data won't uncover that future stuff that maybe they know because they're really into their community as they should be. And guess what? Maybe the property is worth a little bit more. So, I like I said, I expect it. I I am excited when it happens. I set out to make them my friend, by the way. I always tell them, you know, let them know I'm not trying to offend you. That's not what I'm doing. You know, what did I miss? How can we get on the same page? You know, do you really want to sell and what number makes sense to you? That's what you do and how you turn around. And that's how you create a deal that wasn't there before. I'm going to read between the lines here in her question and we can move on. U she says, "How do you handle the hate mail or the angry phone calls inevitably when you send out a 5,000 unit blind offers all at once. So you only get a 1% response. So you're not dealing with 5,000 people. You're dealing with about less about 50. 50 people are going to call you. And so that's a very manageable number over let's say the course of two weeks. Yeah. Maybe more run it course. It might be more people. And so that small of a mailer, this is she's saying she's thinking this is a large mailer. It's not. It's very small. uh will allow you to spend the time that is needed to pick the people out that you can deal with and what that who really want to sell the property. Jessica, just take them one at a time. Yeah. Speaking from this is my job. This is my number one job. Seriously, get on the phone and calm them down. And I'm good at that. And you can you will get good at that. Be ready for it. Let it roll right off. Who flipping cares? If they don't want to sell, they give you a make me number. You wish them well. It's good. Okay, so now um I want to just let you know as we wrap up today, oh my gosh. Um don't forget dealmplete. com is there and available for you. It's brand new. We just released it in the last few months and there's a free training that shows you exactly huge response how to use it and what's inside. So I would say, you know, if you want to jump in and go play around with it and get the free version, do it. But definitely watch the training video because it's really great. It shows you how to automate your entire land business from like we said pricing to mailing to uh you know managing your database to opening escrow. There's even a place in there to get deal funding. By the way, uh all kinds of amazing tools in there. So go to dealcomplete. comtraining and watch that. It's amazing. Hey, if you like the episode, please drop a comment. If you share a win or a question, we might fe feature it actually on next week's episode or thereafter. Join us next week where we discuss why we stopped rehabbing houses and the real reasons are boring. These boring Is this boring to you? Boring land investments are making us millions. Thank you for joining us and we'll see you next week. You are not alone in your real estate ambition. We are Jack and Jill. Oh yes. Oh yeah. Ready? Three, two, one. We're Jack and Jill. Information and inspiration to buy undervalued property. We hope you find our content valuable and we appreciate your support. If you have not already, please check out our channel and hit the subscribe button. And your comments and suggestions help us uh to create the content you're here for. Hitting the like button helps to support our channel's algorithm and gauge your interest for future shows.