5 Ways to Skyrocket Sales with Automated Ecommerce Warranty Claims | ReturnLogic

For most businesses, the quest for more sales is pivotal to success and necessary for survival. However, ecommerce retailers tend to focus their attention on product quality, marketing strategy, order fulfillment and sales channels when seeking ways to attract more customers. While these areas are all crucial to a company’s ability to convert shoppers, they overlook an equally important aspect of the buyer-seller relationship. To fully maximize sales potential, companies need to place just as much emphasis on post-purchase processes. In today's video, we'll look at 5 ways to skyrocket sales with automated ecommerce warranty claims. Let's get started. Number 1. Create a Better Shopper Experience and Reduce Customer Friction The vast majority of Shopify sellers currently rely on a manual process when a customer returns a product under warranty. Sometimes, the warranty workflow is completely siloed from other types of returns, such as exchanges, store credit, or refunds. The consequence of this traditional method is higher costs, more confusion, annoying procedures, and missed opportunities. In fact, data shows that manually managing a warranty return requires an average of 10 touchpoints, takes 15 minutes, and costs your company $5 per claim. Number 2. Eliminate the Hassle with an Automated Warranty Returns Process An automated returns process can be customized to address the legitimate concerns of retailers while still eliminating the hassle and constraints of a manual alternative. Automation can help authenticate claims by matching warranty requests to purchases, requiring the upload of proof of purchase for third-party sales, or allowing customers to submit photos to evaluate the prospect of a repair. Number 3. Customize Your Automated Warranty Options to Keep Profits in Your Pocket Expanded warranties are a tool retailers can use to offer solutions beyond a traditional refund or replacement. In an automated warranty process, ecommerce businesses can maintain the sale by encouraging customers to opt for a comparable, but not exact, replacement or even upgrade their original purchase. Retailers can use expanded warranties to leave a positive impression after a claim. Number 4. Use Warranty and Third-Party Product Registrations to Enhance Your Marketing requires buyers who purchased from a third-party channel to provide customer contact information and details about the transaction and purchased item to receive warranty benefits. It’s a smart tactic for retailers because it allows them to grow their marketing lists through registration opt-ins. Number 5. Leverage Warranty Claim Data to Protect Your Brand and Product Integrity Warranty claims only happen when there’s a problem. They aren’t a function of poor fit or mismatched expectations like other types of returns. But tracking warranty returns using a manual method and simple spreadsheets is unlikely to reveal a faulty SKU or manufacturing defect. Automation provides the insights necessary to spotlight troubling trends and guide data-driven decisions. Automating warranty returns allows your business to focus on retention and strategies that can increase average order value and boost customer lifetime value. And reaching those goals starts with utilizing warranty disposition data effectively. Thank you for watching today's video. If you want to learn more on this content, check us out on all social channels, or at returnlogic. com Comment down below if you use a warranty process. And don't forget to like and subscribe. And we'll see you on the next video.