AI Secrets Challenge: Day 2 LIVESTREAM

should be asking why some people make money with AI and most don't. And the answer is poop brownies. So, in case you're wondering, that's the answer. Okay, most people they go to AI and they're like, "Hey AI, make me a brownie. " And AI goes out there and it's like, "Okay, pops out a poop brownie. " And you're like, "Oh crap. " Literally, this is the core framework I'm going to teach you guys today. And again, I call it the seven figure shortcut. I'm going to walk you guys through the strategy because there's a couple things that everybody's missing who's trying to do this. And if you understand these three things in the correct order, it's going to change everything for you. Step number one is what I call a swipe file. Before I build anything, the first thing I need to do is figure out what is the proven framework that already works. Instead of letting the AI go out and scour the internet and grab everything, instead we just feed it the perfect emails or webinars or funnels or video sales letters, etc. And if you do that, then it'll come out and it'll give you the tools you need to create something that's amazing. Okay, that is the big secret. Step number two is I call the attractive character. If you don't have an attractive character in the company yet, it might be the reason why your company is struggling, right? People don't like doing business with brands. Every business has an attractive character. It's the human being that's interacting with the audience. If the personality of the attractive character is not weaved into the messaging, the whole thing falls apart. And then number three is what I call a creative director. Somebody's got to sit down with the attractive character and say, "You're making a VSSL. Tell me some of your frameworks. Tell me your stories. " Because if you're like, "Hey, I build video sales letter. " It's like, "Okay. " And it writes your script. Here you go. You're like, "Duh. " Then you go, "Okay, here's the perfect swipe file. " Okay. Right. She's really good. Be like, "It doesn't sound like me. Can you do it again? " Boom. Now it sounds like me. Awesome. But like that's not what I'm selling. My stories aren't in there. You don't even know my stories. Right. So the third thing is I have to create a director to pull out the context. Okay? So got to extract the stories, the frameworks from the attractive character. If you learn nothing else beside that right there, you guys, that's worth a million dollars to you right now. And you got it for free. Come to the challenge and hang out. What's up everybody? Welcome back to day number two of the AI secrets challenge. How are you guys all feeling today? I hope you guys are having had a great time yesterday. I had so much fun. Um I'm not going to lie, that was like such a whirlwind of a day and uh there were so many people. I think we told you 23,000 people registered uh and so many I can see the comments going crazy and just see all you guys having the big ahas as we're going through it. Um, I know there's, uh, we talked about this before, a lot of people doing AI challenges and workshops and things like that happening. And, uh, one of the comments I saw over and over again is a lot of you guys saying in the first like 30 minutes, you learn more from what we did than most people's entire events. And so, I'm very proud of that. I'm very happy. The one core framework I taught you guys yesterday, if you just did that alone, will shift everything for you. So, I want to make sure you're paying attention. If you watched the replays yesterday, uh, like go back and study those things. Uh, it is the secret between people using AI just to have some more fun, more free time, more whatever, and people using AI to actually make money, which is what this challenge is about and why it's unique and why it's different. So, I'm excited to be hanging out with you guys today. I got some a couple guests will be coming in and out uh throughout today's session. Uh, but my business partner, Todd, who I guess I hang out with yesterday. He actually had a fly out uh late last night, but he's gonna be back here on Thursday because Thursday's the day we're going to be actually building software together. Uh, so of course I got to have Todd here. But the good news is uh last night after he left, I actually built something by myself without Todd because now with the power of AI, I am also a developer. And I'm going to show you guys a demo of me actually building software. How you guys want to see me build something? Okay, you all know I'm the non-technical co-founder, right? Like I'm the guy who couldn't build a funnel, so they build Click Funnels. Like Russell can't edit a page, so they had to build that for me. Okay, now they're building software for me to build software. Like it's a it's it's a time we're all free. I feel like a decade ago when Click Funnels launched I told everyone I'm like I feel like my whole life as an entrepreneur I was handcuffed and now I'm free. And this is how I feel now. It's like I'm free. I can create stuff. I can write. I can code. I can like you can do anything. And we'll keep getting deeper and deeper uh throughout this week uh on these ideas with you guys and showing you more and more uh which would be really cool. So all right that said we're going to jump into some slides uh and uh have some fun today. So, as you guys know, the title uh of this whole entire event is the fact that Todd and I bootstrapped a billion-dollar company from scratch. It took us a decade. We did it with no outside funding. Uh we did it following the uh the who track, right? We talked about how there's like the how path yesterday, right? Here's the how path. How do you actually do it? And to do the how path, you have to learn a lot of things. It takes a lot of time. Then there's the who path, the faster way. Uh but right now we are focusing on uh both optimizing Clickfunnels that company and then also the new uh brands and companies we're launching doing them solo with AI which is really exciting. That's what we're walking us through how to do and uh and everything. So yesterday I gave you guys uh what I think again I think the most powerful uh frameworks I have to use AI and to wield its power for yourself. Um the big question again that we dive dove into yesterday is why do some people make money with AI and most don't? And how many you guys remember the answer to this? If you remember the reason why most don't type it in the chat below. I want to see if you guys are paying attention. Poop brownies. Poop brownies is the reason why most people

are not having success with AI. Um I even we did test yesterday where I was like I go to Claude and type something to go chat TV type something and we go in and uh have it go and pull everything from um from Mark, our chief of staff and it comes back amazing because we're not feeding it poop brownies. And so you guys learned about that. Uh which is awesome and uh it's good. So uh hopefully you guys had a chance to do homework last night. I know that some people couldn't get their login to work and there are things like that. We were here as a team to like 3:00 a. m. trying to sort those things out, get things fixed. I think we got pretty much everybody in. If there was some reason you didn't, let us know. We're here for you. We're not going anywhere. Uh but I know a lot of you guys uh had a chance to do homework. Some of you guys didn't. But either way, uh if you did your homework, it was very simple. You still had to log in. And you guys remember homework was last night was click come in here, click on sprints, come in here and do the attractive character sprint. How many you guys did the attractive character sprint? If that's you, say AC for attractive character. All right, I'm curious. How many you guys just watched the demo and how to do it? How many you guys actually watched the entire training so you understood even deeper what attractive character is? If you watched the training too, type in training. Okay, I'm trying to overd deliver as much as I can to give you guys all this good stuff. Okay, good you guys are in there. Um, cool. And now again, if for some reason you weren't able to, don't stress. Uh we're still here. Our teams, our whole team, like all hands on deck are here getting login, getting things, making sure things are working. So, uh whenever you do a big launch like this and you get, you know, five or six thousand people to sign up in a day, uh for a brand new program, there's always going to be some hiccups and stuff. And uh so we're grateful for the grace you guys are showing us as we're trying to just make sure everything's working. So our team is working at crazy speed. In fact, I got a bunch of feedback this morning, like 1:00 in the morning, that's like, "This is crazy. I'm sending you guys bug reports and you're fixing them in real time. " I think one of the big uh things I want to emphasize with marketing secrets. ai is that this wasn't software we built to go and sell like this is software we built for our own internal teams. We're using them every single day. We're testing them. So like uh as things are breaking, we're fixing them in real time and uh we're setting up feedback loops for you guys when you see something or you have suggestion or something's not working, but you can start dropping comments in. Our team gets them because it's AI coding. We can fix things so fast. It's no longer like a six week sprint to try to update the next thing. like when you guys are sending us feedback and stuff, we're uh optimizing and fixing in real time, which is really cool. So, um I'm also curious, how many got the bonus training part? We actually got your coaching bot set up last night. I know this one takes is a little bit harder to do and uh it takes a little bit more time. I'm curious you guys get your coaching bot set up. All right, Tanya got hers. Stacy's got hers. Uh Oliver. Uh okay, a lot of you guys not yet. Okay, some did, some didn't. Uh very cool. So, keep playing with that. Again, this is something that, you know, I push you guys to do overnight, but you know, it takes a while. It takes a while to go find information. I saw somebody ask me like, "I can't get my YouTube videos in. How do I do it? " You don't upload the YouTube videos. You get the transcripts from YouTube videos. You copy those in there. Okay? Everything I feed to uh to AI is always transcripts. Okay? And so nice about YouTube. YouTube gives you the transcripts nowadays. You can go and pull your transcripts, upload them. It's really fast and easy. Um but you know, it takes a while to get all the things in there to find them. Um and so don't stress if you didn't get done. In fact, my next slide, don't stress if you didn't get it done. Okay? It's not going anywhere. You can do it tonight. tomorrow. Um and again, something that's a continual thing. you're always adding to and always making better uh more and more over time. Okay, so I hope you guys enjoyed it so far and just had fun getting your hands dirty a little bit inside of the app. Okay, so recap what we did yesterday. Day number one was all about what we call the seven figure shortcut. The seven figure AI shortcut, right? Uh where you could shortcut your success. Um I showed told you guys a story about the guy who did the billion dollar company in a year, right? And yes, he did unethically and illegally and much stuff, but he did a billion dollars in a year, right? shortcut because you're able to speed things up so much with AI when you understand how to wield its powers. And then I showed you guys what is my biggest secret for how to use AI. Okay. Again, the seven figure AI shortcut. Okay. And there's three things. In fact, I'm going to pop quiz you guys. What are the three things you got to have? Kevin says speeds up the scammers, too. Yes. All these things. It's like what does Superman say? Like the uh with great power comes great responsibility, right? You can use these powers for good or for evil. Hopefully, you guys are all using for good. Otherwise, hang up. Okay. All right. Number one. Yes. Swipe files. Okay, number one thing is you get the swipe files to figure out the perfect output. Like what is it that the end result needs to look like and the better your swipe files, the better AI is going to get. Okay, it's the reason why I'm so grateful. I spent two decades of my life collecting swipe files and cataloging them and having them because it's made AI very powerful to me, right? Um, so that's number one. Uh, number two thing. What's number two? Number two is your attractive character voice. Okay. So many people complain about AI like it did something for me but it sounds like a robot. it doesn't actually sound like me. So you capture your voice, right? You get the transcripts from your YouTube videos, from your books, from your podcast, from your Zoom calls, from your church talk, from you just talking at our software, clicking the tell a story button is telling stories where starts to learn how you speak. Okay? I think any of you guys if you sat down for a few minutes, you could explain how Russell Brunson speaks, right? You know, you already know my voice. You like he talks really fast. He slurs a lot of his words. Uh he's like, you know, blah blah. Like you could you can figure out my voice, right? And so you could teach you could teach, hey, this is how Russell talks. make sure it sounds like him. We're doing the same thing for ourselves. We set up our attractive character, add the voice elements, and now it knows how to speak

like us. Okay, it's pretty powerful. Uh, and then number three is then you have a creative director who extracts all the stories from you, okay, which is really cool. Um, and uh, the coolest thing I said, yeah, all we did yesterday was really is, uh, the homework was to go in and get the attractive character voice. Um, but you're going to see a little bit today, but mostly tomorrow. Tomorrow is all about coming back to your uh to your um to your team, uh the marketing team, and we're going to be trying to rebuild your entire marketing team inside of AI tomorrow. So, you're going to see this uh a lot closer where I'm going to show you guys exactly the swipe files that I went through to create most of the software for you. And then we'll show you how we have the creative director set up to click a button and it'll ask you the perfect questions it needs to fill out the swipe file and then attaches your voice to it. So, we'll spend a lot of time on that tomorrow. Uh but just know like you've done one of the three steps to make amazing stuff in with AI. Okay. And again that's the path to uh to the two comic club, right? Is getting these things correct. Um okay. Now I want to stress again like if all you did, okay, uh was take what you're currently doing with AI and then add the seven figure shortcut, okay, and add this little process in here, you could already make more money just because you're not gathering poop brownies off the internet to make what you're doing, right? Like that one secret alone hopefully will change everything for you. Okay, it al it went and took it from like from AI being this like thing that kind of does kind of helpful but kind of dumb to like oh my gosh I can actually like I can create the most powerful things right out of the gate. Like if nothing else that one secret alone changed everything for your life. When I put the pieces of my head together I was like that's the secret. So hopefully that was like that was the number one thing for you guys. Okay. Um okay. Now, if you left this challenge and the only thing used was a seven figure shortcut, the um the things you can produce now are already better than uh they're already better at making money than what 99% of the entire world is doing currently. Okay? So, even if you're like been a little bit overwhelmed or anything, just you understand that one principle alone means that you are uh in front of 99% of the rest of the world when it comes to using AI to market to sell your products and services and things like that. So, congratulations. You guys are already ahead just cuz you showed up and because you are here. And now today we're transitioning to day number two, the billiondoll breakthrough. I didn't say million-dollar breakthrough. I said billion dollar breakthrough. Have you guys remember Austin Powers? U right or uh what's on the social network? Like million dollar is not cool. You know what's cool? A billion dollars. So this is the billion dollar breakthrough. And um this is going to be a new framework I want to teach you guys. I've never taught this before, but when I put these pieces together, I'm hoping that you get the light bulb to go off in your head. Okay? And this is specifically I'm interested in people who are I mean this is true for any business but how many you guys are running some type of coaching business coaching or consulting or courses or info products or you've written a book like if you are in that camp type in me or coach or yes or something in the chat want to know where all those guys at. Okay, we got a lot of them. This is awesome. You guys probably read Expert Secrets and decided to become an expert. Congratulations. You are the best. I love you guys. Um I love working with experts because um I think every expert has a voice. they've got a message and they got people's lives they can change that if they learn how to get the message out. So, I love working with coaches. Okay, so if you are a coach, this is going to be something that is so timely and so important for you. How many you guys are in the business how you're creating software? Okay, now that vibe coding, these other things are coming easier. How many you guys are software developers now? Okay, like a software developer like Russell or like Todd. Either way, if you're software, type in software. I want to see my software people. Okay, this billion dollar breakthrough is going to be huge for you guys as well. So, if you're an info or software, either of those businesses, and again, it works for all of them, but for those two specifically, like when you understand the fusion, what I'm going to share with you guys today, it is the thing that helped us to grow ClickFunnels to a billion dollars. And it was the thing that we didn't know out of the gate, we kind of stumbled upon it. So, I want to walk you guys through that process. Okay? I gave you guys a warning last night before uh we ended. Basically, if you're selling courses or info products or co coaching, I'm sorry. I got bad news for you. They're dead. Right? And a lot of you guys are freaking out. In fact, Lance was in the comments. I felt so bad. Lance literally said he posted the comments last night. said, "I'm about to launch a course based on what I bought from you. " What do you mean they're dead? I was like, "Oh crap, Lance, I'm here to um to reexplain myself so that you understand it better. " Okay, courses the way they work now are dead. Okay, this is the reason why courses are dead. Um, in the past, somebody would not know how to do something, right? Like, I'm trying to figure out how to fill in the blank, whatever you do, lose weight, gain weight, uh, you know, get better at stocks, learn how to trade, whatever. Like, they're trying to like figure out how to do something, right? In the past they' go try to find a guru who they could find and then they would go see what they do buy their courses read their books and try to get information. Today what the more the majority of people are doing and it's that trends went heavier and heavier is they go directly to chat GPT or to claude or whatever their AI is of choice and they ask it and it gives an answer and a lot of times AI is just going to your blog or your website or YouTube video scraping it and then giving them the answer and doesn't even link back to where you were at. So they can't they don't even know where it came from. Uh and so because of that across the board we've seen core sales going down and down. Um, so they're not like you, it's not that you can't make money with courses. You can, okay? But courses like information just by

itself is the thing that we should be afraid of. Okay? Because information is a commodity, okay? You think about this like when you have um let's say somebody's paying you, even the membership site, they have a membership site, right? And if their finances go up and down, they lose their job, something bad happens in their life, right? What are they going to cut? The very first thing they're cut is like their membership sites, their coaching programs, right? There things they can't cut. They're not going to cut off their lights, their electricity or their gas or like things like that, but they're going to cut off their their membership sites and coaching programs instantly, right? So, they're not very sticky like um and so that's one thing to understand is just like courses and information by themselves aren't sticky. They'll get people to stick with you long time. Okay? So, those are the reasons why I'm saying courses are dead. Okay? But don't worry, I got good news for you. There's a little tweak I'm going to help you make so the courses will be even will thrive even better. But you got to look at the entire picture. Okay? So, number one though, courses are dead. So, Lance, sorry, but don't stop what you're doing because I'm going to make you a tweak that makes it even better. Okay. All right. The courses are dead. And number two is like, well, it's because we're new software now. And again, I just saw 5 seconds ago. I asked who's a software developer. And everyone's like, I'm a software developer. This is the problem with software right now. Back in the day when we created Clickfunnels, it was very difficult to create software. I had my partner Todd who's the smartest person in the world, and he built Clickfunnels. Okay? It took almost seven years for somebody else to catch up and to clone us and try to beat us, okay? Because we had this moat where most people don't know how to build software. Nowadays, it's crazy. I watch people on my team where they see software they want to buy and they're like, "Hey, Russell, I want to buy the software. It's 300 bucks a month. " I'm like, "Ah, do we pay for it or not? " And then what they do is they say, "Never mind. I'll just go to cloud code and code it. " And they type in cloud code. Cloud code costs us I don't a couple 150 bucks in credits. It rebuilds the entire system. Now they have it. They can add their own feature, change their own things like I don't need to buy anymore. I have my own now. I can sell it if I want to. Whatever, right? And so software is dead because it's no longer where you have a moat where you have this unique advantage of you are a developer, you know, a developer. Like as you guys will learn literally on Thursday, if you see a software that you like, you can make a version of it and you can build it with as much tech skills as I have. Okay? So like that's scary too, right? And it's sad because if you would ask me two years ago, I'm like, "What's the best business model in the world? " Software done easy. You ask me today, I'm like, "Well, software is dead. " Okay? So that's why software is dead. So it's understanding those two the two sides. The courses are harder and harder to sell and software is getting as well. Okay? And so the question is like what is a billion dollar breakthrough? Courses are dead and software dead. Russell ah what do we do? We just give up like should we just go home? No. There's an answer. Okay. And what's crazy about this is an answer that we came up with. I didn't even know. We stumbled upon it over a decade ago. And now looking a decade later it's like that was the thing that gave us our billion dollar breakthrough. And it's the answer for the future for me and for you. Okay. And so I'm excited because I feel like I came from the past with the secret and I'm going to the future. Say like this is the secret when you guys understand it. Okay. So if you want the secret, say, "Give me the secret, Russell. Come on. Give me the secret. Where's it at? " I got good news for you though. I'm really bad at keeping secrets. So as you know, I've written a couple books. com. Secrets, expert secrets, traffic secrets. Here they are. All they are is me telling everybody my secrets. I don't know how to hold them in. So good news is I'm going to tell you the billion dollar secret because I cannot tell you at this point. I got to show off. All right. So I'm going to give you the secret. So here we go. Okay. So, what is the secret, Russell? Let me take you uh on uh kind of tell you the backstory. So, my background is I'm an info product guy. When I first got into this world, I was learning about how to make money on the internet. I was so excited and a lot of you guys heard my story. My very first product ever was uh a course teaching people how to make a potato gun. I'm from Boisee, Idaho, and we're famous for our potatoes. And so, uh my buddy Nate and I, as you can see, Nathan Russell, Nathan Pon, how to make a potato gun. We went and filmed ourselves making potato gun, burned a DVD, put it online, started selling it. That was my very first information product. Okay. And it started me in this addiction where I was like, "This is the greatest thing in the world. I can I can create how-to products, how to make potato, how to lose weight, how to coupon, how to whatever, and I can sell that. I can make money. " Okay. Now, imagine 21-year-old Russell, 22-y old Russell at the time where I'm like freaking out. I'm like, "This is the greatest in the world. " So, over the next decade, I launched over 150 information products in every market, every industry you can think of. It was so much fun. Literally, weight loss, couponing, uh, dating, um, like every market you can think of. We launch courses and speed reading. Um anyway, so much fun. I love it. I love selling information. I love teaching people. I love like it just makes me happy. I find other people who are good at things. I publish them and we sell those things. Okay. And that was the next decade of my life. And afterwards, I started getting pretty good at the selling things online business. I had a lot of fun with it. So, I thought I should teach people what I'm doing. So, I started writing this book. Okay. Oh, it's book number one. It's still the book I'm most proud of because it's my very first one. So, I started writing this book, Do Secrets. How many you guys read. com Secrets? way. It's so typing DCS in the comments. I love all the comments like, "Slow down, Russell. " I'm like, "You haven't been around me long. " This is me going slow. I'm doing my best. You got to pick up. You got to hear faster if you're going to keep a pace with the AI world, man. The speed is not slowing down. Yeah. Someone says, "Speed it up. " Thank you. Thank you, Kevin. I'll speed up. Okay. Uh, so this is my very first book I wrote. It was me spending a decade of like learning how to build funnels and things like that and turned it into a book. Very, very proud of my very first book and it was all of my secrets in one place. Okay. So all of my

secrets were in this book and I um and uh and so that was like how if you look at my business like everything is something secrets, right? Expert secrets. com secrets, traffic secrets, marketing secrets, like everything is secrets. Okay, I like calling them secrets because um that's just why I like calling things secrets. I like to learn about secrets. I think they're fun. But you can call them whatever you want. I know some people like I don't like secrets. I want to call something different. So you can call them whatever. You can call them your trainings or your tips or your frameworks or your ideas or your strategies or your blueprints or your how-to information or your playbooks. But we have something we sell information that we take that we sell to somebody, right? Uh what do you guys call your secrets? Do you call them frameworks? how-to? What do you guys What would you call the thing you do? Your courses, your tips. Um yeah, your methods. Oh, I like that. Methods, remedies, laws, strategies, protocols. Oh, protocols is good. Methods, methodology. Cool. You call them whatever you want. I'm calling mine secrets. It's my favorite. I think I own every secrets. com on the planet almost. Uh and so anyway, so there I go course secrets. I own all the secrets. Um but you can call them whatever you want. But the key is like you take your secrets, you take your frameworks, you take your methods, you take your trainings, right? And we start selling them. So that's what I did. I started selling these things and I sold them in a lot of different ways. book. I sold them in a course. I sold them in membership sites. We sold them at live events. Okay? And my coaching business did great. Okay? We were just selling information and at the peak uh before we launched Click Funnels everything uh my info business got the spot where I was doing a couple million dollars a year. Okay. And that was great. But as most driven entrepreneurs I'm like that's great. I want to make some more. Okay. Partially because it's like I want to make some more money. Uh I'm very competitive. Like I'm in business. Like how do you make more money? Right? How many you guys in your business one of your goals is make more. Right? We're all trying to make more. That's important. We all want to make more money. Right? Okay. So that's number one. But also on the other side of this, like I don't know about you, but I feel like my business is a calling. Okay? I've talked about this my entrepreneurs at length. Uh if for any of you guys who this is your first time hanging out with me, that's awesome. I'm excited. But I believe that business is a calling. Literally a calling from God. I feel like if you feel drawn to this world, if I got to create something, this um my friend Alex Sharpen calls it a call to contribution. I feel like I need to contribute more. I got to do more. Okay. That feeling you get is a calling and it's pulling you towards something. And my calling was like, look, like Russell, you were blessed with some gifts and some talents. One of them was not speaking slow, but there were other gifts and talents that you were blessed with. And um you need to share these things with other people. And so I had to go get the message out there. So when I'm doing a couple million dollars a year, that's great. I'm helping a few people, but I wanted to grow bigger. Like how do I get my message out to more people, okay? And so I wanted to shift from just selling information to creating transformation. I wanted to change people's lives. Okay? But I had this cap. I couldn't get past couple million bucks a year. I never could. And then I met this guy right here. And you guys had a chance to meet him yesterday. How many of you guys uh liked uh meeting Todd yesterday? I thought it's funny. A lot of you guys hadn't heard Todd talk before. And some of you guys like Todd talks at the same speed as Russell. I was like, "Yeah, we're up. We're running. We're moving. " Yeah. Todd's amazing. And he'll be back on Thursdays to actually build software with you guys. But I met Todd and the time um it's kind of funny. I show this picture of the site called Champion Sand right here. My business was about to go bankrupt at one time and uh I went to a website that was selling websites and they were selling the site called Champion Sound and I remember I found the site and I spent my last $20,000 buying it and long story short it was coded in a programming language called Ruby on Rails. Uh I didn't know how to do Ruby on Rails. One of my programmers did. So we had this dead site that I paid all this money for and I was about to shut down the servers and then I thought I had this impression like you should email your customer list and just see if anyone on there knows Ruby on Rails. So I email my list and randomly one dude emails me back Todd and he's like hey I know Ruby on rails and I was like hey well here's the login software see if he can fix it. He logs in and overnight fixes all the problems and started a friendship and we started becoming business partners and we started not business partners first started working together and for the next two years of his life he just came and he showed up every single day and he served me. He didn't ask for a paycheck he just worked with me. He was, you know, we always talk about someday we're going to create something to make money and then like it'll be fun. But he would just show up and he would work for me for years. And then uh a couple years later when we had the idea for ClickFunnels, uh I remember we he flown to Boyisey and we were mapping it all out. We spent the whole week kind of talking about what it look like and I was driving back to the airport and we get he's about to get out. He's like, "Hey, I just have one request. " I'm like, "Yeah, what's that? " He's like, "If we're going to do Clickfunnels, I don't want to do this as like your employee. I want to do it as your partner. " And I remember sitting there in that moment like scared because I'd never had a business partner before. Like it's scary like what if they what if you don't get along? What if it falls apart? What if he doesn't work hard? Like all the different things, you know. And um I'm so grateful in that moment uh that I felt impressed to say yes. I said yes. And we decided to become business partners. And um I've said this before, I said this at Funnel Hacking Live, but um that decision uh was the second greatest decision in my life outside of marrying my wife. And um and it's literally changed my life because Todd was the guy who then was able to take all my crazy secrets like all this stuff I was teaching in the books and the seminars all the things we were doing trying to teach people this stuff right and uh Todd was able to look

at and say hey we could take all the stuff you're doing and we just turn it into software like what do you mean he's like well you're telling people to build a funnel why don't we just build software does that you're telling them to send emails why build software and you're telling them I'm like well it's not that easy Todd like you have to hire programmers I got to build these things and he's like yeah I can just build software that makes it so that all the frameworks you're teaching that people can just do them on their own. And I was like, really? Cuz the biggest problem I had is like we're teaching people these concepts. They understood them conceptually, but they didn't know how to technically build a funnel. do an upsell. oneclick order form. Like all those things weren't possible. And so he took all my crazy ideas, all these frameworks, and he built software to make it actually happen. And he turned like literally turned this book. com secrets into ClickFunnels. Okay, you guys getting this so far? Okay, that was the big secret, right? The software wasn't just software. The info wasn't just info. It was the blending these two things. It was interesting is that like I didn't get it at first. Okay, we still don't understand how powerful it was. In fact, I remember because we built ClickFunnels and we put up a website. In fact, this was the very first web page. Uh I built it myself. I remember I built it in Clickfunnels by myself. I was so proud of it. And I was there and we launched the very first time and guess what happened? Nothing. Nobody bought our software. I'm like, what? I thought software was supposed to be the best business ever. So we launched it, changed it. We launched it again. Second time, very few people signed up. A third time, a fourth time, a fifth time, we launched it six times. Six times, it was almost impossible to get people to join our software. It was like pulling teeth. It was so frustrating. How many of you guys, by the way, who are software people have noticed that software is not as easy to sell as I thought it was going to be, right? It's crazy. I was just like, "This should be easy. This software is amazing. Like, everything I've been teaching for the last decade of my life, it can do. And it's only like 97 bucks a month. This is the greatest gift I could give the world. " And nobody wanted it. Okay? And then we had our breakthrough. And this was not something I planned on. Okay. This billion-dollar breakthrough came because one of my friends invited me to come speak at an event. And he said, "Hey, why don't you come talk about funnels because that's your favorite thing, Russell? " And then at the end, I want you to sell Click Funnels. I was like, "Hey, man. Nobody's buying ClickFunnels. " He's like, "Well, don't just sell the software. " He's like, "Make a package. Make an offer and and make it to the audience. " I was like, "Well, all we have right now, excuse me. " I said, "All we have right now is a free trial on the homepage. " He's like, "We'll put it together. Sell like a year access for a,000 bucks and throw in some courses to teach them how to build a funnel. " I was like, "Okay. " So, I went to this little event. This is an actual picture from that event. Uh little room, probably 300 people in San Diego. And uh I get on there on stage and I show um the first part, some of you guys have seen my presentation before. I've done it a lot, but I did the presentation teaching this concept called funnel hacks. The way that I looked at funnels, I talk about income secrets book like I look at something that works. I reverse engineer it and from that I go into software. I build it and I show the whole thing. So I taught my I taught about funnels and then I said now let me show you how it works my software and I logged in my software. I showed them now they understood the strategy. I showed how simple it was to inside ClickFunnels how you could drag and drop and move things around and people were going crazy and then I said okay if anyone wants access I'll give you access to my entire funnel builder secrets course to teach you how to build funnels and the software. And then people started running to the back room jumping over the tables. People throwing credit cards. It was a huge table rush. More than half of the room ran to the back of the room and bought the thing from me. And I remember um that night at dinner uh Todd was there and my other business partner Dylan Jones. He was our other co-founder. We were at dinner that night and we're kind of like, "Oh my gosh, people actually bought Click Funnels. They finally understand it. " And I remember telling um I remember telling those guys like, "You guys don't understand. " Like I'm like, "I've never had a response like that to anything I've sold. I've been doing this a long time at that point. " And uh and they're like, "Cool, cool. " I'm like, "No, you guys like we're going to be rich. " like not like we wealthy like we're going to be rich because it like I just I saw the response to that, right? And that was the billion dollar breakthrough. Okay, it was software that implemented all my secrets and gave people a transformation. Software plus my frameworks, my secrets, my methods, my whatever you want to call it. The blending of those two things was the secret. Okay. One of the main reasons why it was a secret is it turned my revenue from just someone bought a course from me or a book coaching program from me, right? And it turned everything I knew into recurring revenue. That's the secret. Okay, can anyone type in recurring revenue in the comments? Recurring. Yes. Software plus secrets equals MR. Okay. Monthly recurring revenue. It's the secret, you guys. It's what gives you stability. Uh, I had a friend named David Fry who said, um, if you don't have continuity or recurring revenue in your business, you don't have a business. You just have a promotion. Okay? There's so many people in my world who have got they've got their $10,000 coaching, $25,000, $100,000 coaching, and they make money, but in the very beginning of every single month, guess what? The money's gone. They got to start over again. And and keep doing it over and over again. I looked when we launched Click Funnels. We start we launched it. We put it out there into the world, right? People start buying it. They start signing up. I would do webinar, people sign up. Then I sell my book and someone would read my book and the end of it they're like I this is amazing. I need to build a funnel and they go and they would buy my software and then they would go and read expert secrets like this is amazing. I need a funnel and they go buy my software and they read traffic secrets. This is amazing. I need

to go buy a fun. It's like everything we did kept pushing people back to the same thing. Okay, back to the one thing where we got recurring revenue and we went from having uh you know a,000 members to 5,000 to 25,000 to 50,000 to 75,000 to a 100,000 people actively paying us monthly to have to be able to use software that help them to implement my frameworks. Like that's the power you guys. Are you getting this? You starting to see why I'm so excited about this? Okay, that is the key. Recurring revenue like if you think about this, it's the key that gives you all freedom. How many you guys are here because you're trying to figure out like how to get free from bosses, bills, headaches, stress, anxiety, like how many you guys that's the reason why you're here, right? Recurring revenue gives you the ability to do this. Think about this. I'm just doing a math uh a math equation with you guys. Okay, let's say you created software out of your frameworks, okay? Like I did with ClickFunnels and let's say you charge $97 a month, okay? Um we'll make $100 a month. It'll make it just it'll make my math storytelling easier. Okay, 100 bucks a month. Okay, let's say right now you're struggling because you are in debt. Maybe it's student loans, maybe it's whatever. Maybe I don't know. Let's say you have $50,000 in debt. Right now I don't know I should have been more prepared. I don't know how much the monthly payment was a $50,000 uh debt. Let's just say you got to pay 500 bucks a month. Right? So say 500 bucks a month covers your student loan. Okay. If that's the case, how many members do I need to get to sign up for my software to cover my student loan debts? Okay. Well, if you got $50,000 in debt and your software is $100 a month, how many people is that? See, I'm saying five. No, that'd be $500. Wait, is that right? — Yeah. — Oh, yeah. I thought it was going to be 50, but like I'm way up my math off. AI made me dumb at math. Five. So, you get five people to sign up for your $100 a month continuity program, software program, recurring revenue. Okay, that's 500 bucks a month. That covers your student loan debts. Right now, you're free. You are free from the shackles of that debt. And then you're like, I have my home loan. My home loan, I got a $500,000 house, right? My monthly mortgage is $5,000 or whatever, right? Okay. How many members need to join your software to cover that? How's that? That 10 50. All right. 50 people my software. Now, the mortgage on my home was paid for. Right. You start doing this and get you free from these debts. And then eventually you get back to the spot where you start dreaming. You're like, "Man, I would really like a new car or I want a new house or I want to go on a vacation. " You say, "Well, man, if I wanted to upgrade this house, how much is it going to cost? " Instead of thinking, "Man, my new house is going to cost 2. 3 million. " and you say, "Man, my new kios is going to cost 233 members. " Like, "Oh, that's not that hard. Let's go get 233 members. That'd be easy. You get 233 members, they start using your software. " Right now, you can dream again. Okay? And so, that's why recurring revenue is so cool. It's the reason why my whole life shifted when we launched ClickFunnels. I went from, you know, have to eat what I kill every single day. Every single day, it's like I wake up in the morning, it's like if I'm going to eat today, I got to go, I got to sell something, I got another course, another webinar, another thing, right? Versus like every single month, I it gets bigger. Um, we call this compounding continuity because it gets bigger. It gets bigger over time, gets bigger, and it's like the most exciting cool thing in the world. Okay? And so that's the billion-dollar breakthrough, you guys. Okay? What's interesting is I've been telling my info product people this for the last decade. I'm like, especially people in my inner circle, I'm like, "Hey, you've got to start like, you're teaching real estate, you got to turn that into some kind of software. You're teaching stock market, you turn software. You're doing weight loss, you got to turn into software. You're helping people with their marriages, you got to help them with software. " And people like, "Oh. " And they look at me and they smile and they none of them could do it because none of them have a Todd. They don't have a Todd who can go take their frameworks and turn it into software. Okay. And I've been telling for a decade. This is not something I was hiding from the world. I'm like, you guys, you see what I'm doing over here, I just turned my frameworks into software. And now people pay me every single month and it gets bigger every It's insane. It's like, ah, but I don't have a t. And I'm like, yeah, that's a good point. You don't. And what's crazy is now recently we have all these big VC back software companies that are meeting with us who are like, how did you build Click Funnels for a billion dollars? I had any money. And they've all raised like hundreds of millions of dollars in funding. And they're so confused. And they're spending all their money trying to build software, make the software the best in the world. like our software is amazing but nobody will give us money and they're all in trouble cuz they don't have a Russell who understands that the magic is not in the software. The magic's in the information, the frameworks, the secrets, the methods, the whatever you want to call it that teaches people the thing that gives them the need for the software. That's the magic. And so all the big software developers with hundreds of millions of dollars in funding don't get it because they don't understand my side of the co with the equation. Okay, the billion dollar secret is this. Okay. It's taking it's creating software that implements your secrets, your frameworks, your methodologies. That's the secret. You guys getting this? Lauren said, "This is insane. " If you guys are getting this, type I get it. Yes. Yes. Okay. All right. We're on the same page. Good. Okay. You saw it happen with Click Funnels. Okay. This is obviously the obvious case study for me. He's like, "Ah, you do Click Funnels Russell, but have you ever done it since then? " I'm like, "Yeah, after I learned it, I I kept doing this. " Okay, some of you guys know my own business called Secrets of Success. And I first launched it. We launched it as a membership site information. Ah, I was so excited. We launched it. And like for me, if you guys don't know my backtory, I'm

obsessed with old books. I think I've bought like 18,000 books in the last three or four years. And we have membership site where the old books we're scanning. We're republishing them. And it's the coolest thing to learn to be more successful. Like it's like my dream membership site that I love more than anything. And our stick rate was like two and a half months. It's like people just like they sign up look around like this is a lot of information they would leave right and if something bad happened in their life first thing they cut is access to my membership they're done right our stick rate was horrible even though I was giving them millions of dollars of information like literally millions of dollars I spent on these books scanning them putting me there and I'm giving them it's like you pay 97 bucks a month you get access to my entire like nerd library and they stay for a month and a half and they're out I was like dang it it's not working and then I was like ah billion dollar breakthrough Russell come on now so what I did is I and a little app. The app's called Dream or it's called Driven 67. Okay. How many you guys ever seen um 75 Hard? Yeah. Type in 75 Hard if you have. It was like a book and then they turned into this little app. So, I did 75 Hard a couple times. I'm not going to lie, I haven't finished it yet. I got to like day 45 one time. Anyway, but I was like, "This is really cool because I log in every day. I got to do something and it makes me do the thing every I was like, "What if I made an app for my personal development guys? " And I call it the driven 67. And every day for 67 days, they log in and there's step-by-step things they got to do. One of them is go read a book. And to go log in to do focus blocks. And one of them is come read with our book reading club that we do. We read a personal development book every single morning together. And we have this step-by-step thing. So we create the software. We launch the software. And guess what happens? People have software, which is teaching my frameworks. And now what happens? They're sticky. They don't leave. Now they're in there every single day realizing like, "Oh my gosh, like the information is great. Software is great, but together is the magic, right? And it changed this business. People don't stay for a month, month and a half. Now, if we get them on the software that helps them to implement the frameworks, they stick for a long, long time. Now, they're sticky. You guys getting this? Software makes it sticky. Okay, I'll keep on going. Um, I'm curious. How many you guys are paying attention what I'm doing right now? Uh, you may have noticed I've got a couple secrets. Uh, I got a whole bunch of them here. I found this picture last night. Uh, this is Nora. She's like, she's old now, but she was so tiny in this picture. This is when my books set first came out. And so I took this picture, I sent like 20 different friends like, "My books are here. " Um, but literally I took uh, you know, when we were doing this project and trying to create this for you. Um, what we've been doing in our company is literally going through my books and building out software for ourselves. And I was like, "This is a perfect example. " I'm like, "Everybody should be doing what I'm doing. It's taking your frame, turning the software, and then it's like, you can commercialize it. " So you probably noticed if you logged into marketing. ai I that. Wow. This software is software that helps us to implement all of Russell's secrets. Huh. Weird. Wait. Russell practices what he preaches? That's insane. That is insane. I'm not like some of the guys who talk about something but they don't actually do it. Like I'm I literally do it. You guys are in the middle of it, right? If you log in the frameworks like um we've got a whole bunch of uh of my secrets from expert secrets that are in there. Okay. One to many emails. My stuff from here is in there. One to many presentations is from here. Uh the dream 100 software is all the frameworks from them here. Uh we're adding in some insanely cool things from. com secrets, different frameworks for things like we're at the very beginning of launching marketing secrets AI. There's about a dozen software programs in there right now and we're adding more software based on all these different frameworks. So every framework I have, we're developing software so that my team and I we can execute it better, right? Or if I lose my team or have a team, I can do it myself, right? And now you guys can take the same system and do it as well. Okay, are you guys getting this? All right, you guys are all getting this. This is so much fun. Okay. All right. So, there's the backstory. Now, you guys understand that's the billion dollar breakthrough. It's the blending of these two things together. So, if you are just information product person, you need software. If you're just offering information, but then together we can do it. And what's crazy is it used to be really hard. Okay. Back in the day was not it was not easy to do because no one had a Todd. But today, you don't need a Todd. Okay. It was crazy. Recently, I think Oracle laid off 80,000 developers. Biggest tech layoff in history. 80,000 developers, right? Um because people don't need developers anymore because of what you're going to be learning on Thursday. You're now a developer. If you know how to talk, if you let's say learn whisper flow, if you push the FN button, the fun button, and you talk, you're a developer. Congratulations. Like I want software that has blah blah blah. Send it does it. I'm going to show you guys that here in a second. So because I think some of you guys don't believe me. That's lit. I built software literally last night for this demo. And all I did is I clicked the button and I talked and it built software. And I'm going to show you guys in a second. Okay. But first, I'm going to teach you guys the whole framework. Okay, you guys ready for some frameworks? Okay, this is the frameworks and walk you through the steps to be able to do this. Okay. All right. So, if you want to play actually, first off, who wants to play this game? Do you guys want to play this game of software plus information? Put blending them together. If you want to play that game, say, "Play the game. Put me in the game, coach. I'm coming off the sidelines getting into the game. " I'm the worst at telling you guys what to say cuz I keep changing it. But, all right, you guys are signing up. Playing me the game. Okay, this is how we play the game. Step number one, you got to figure out your secrets. What is your map? What's the thing that is going to be uh your version of my frameworks? Right? Again, my books have got tons of my frameworks in there. There's a dozen different secrets in each one of these

books. In fact, I didn't call mine chapters. Secret one, secret two, secret three. All my secrets are in here. Right? So, you got to figure out like what are your secrets? Okay. What are the things that you have that you can compile and package into something? Okay. Um I'm going to draw on the whiteboard real quick because I think um I'm going to just share a really quick uh explanation of how you can understand your own secrets of frameworks. Um, I'm not going to go too deep in this. We do a whole courses teaching uh how to create a course and information and stuff like that. But I want to do a quick one just to give uh just for any of you guys who haven't done it before, just to give you a quick five minute overview. Is that cool? Five minute overview. All right, here we go. Okay, on to the whiteboard. So, this is the way I think about when we're uh creating we're trying to create your secrets, right? If you look at this, okay, what happens is this is you, okay? And you have a goal. You want to do something. You want to lose weight, make money, uh, whatever your thing is, right? So, you have this goal and this result up here and like this is the result you want to get. That's a flag and it says result. Okay, I have horrible handwriting, but that says result. Okay, there's a result you want. Okay, and you had this goal and this dream, right? So, think about yourself 5 years ago. This is you five years ago. What was the dream, the vision, the thing you wanted to accomplish, right? And so you knew you had to go from here to there to go get it, right? And so you started on this path. You started going. You're like, "I'm going to try this thing. " And then you got lost. Well, and you crashed and burned, right? Like, "Oh, I failed. " So you went back to start, "Okay, I have the same goal. I want to do this thing. I'm going to figure it out. " You start on this path again. And then you lo got lost again, and boom, it crashes and fails again. And you try again, and you crash and fail. You try again. And you keep crashing and failing over and over again. Right? It's interesting. one of my friends um she owns a women's weight loss company and she told me that her women their goal is obviously to lose weight and she said it takes said the average woman in America goes on eight diets a year eight the average woman okay that means eight times she starts her journey and she goes I'm going to try the Atkins diet failed paleo I keto and they keep trying okay that's the market that you're in any market same thing with making money I bet the making money market probably has more failures than weight loss, right? Cuz everyone's trying this and this. Like, how many guys is this not your very first uh challenge or webinar you've been on? You're like, I'm going to make a bunch of money on the internet and it hasn't worked yet, right? Because you keep trying these different paths. But eventually, what happens is you go through this and you figure it out and you get all to the top and you're like, oh my gosh, I got the result. Woohoo. That's the face. I got the result and you figured out how to do it. Okay, you did it. Congratulations. Okay, you figure how to make the money, lose the weight, trade the stock, do the whatever, what whatever your thing is, right? Um, you figured out. Now, what happened along the way is you got the most valuable thing in the world. Okay, what you got is you have a map. There's a map. You know now, you now know how to go from um from here, you know the path to get you all the way to here. And you know all the steps in the path, right? You know, like step number one is you got to go here. Step number two, you got to do this. Step number three, you four, five, you do this. Step number six, this. Step number seven. And that's how you get to the path. Okay. So, for you, when you're trying to figure like what are my secrets, all your secrets are there is a result that you know how to get. You figured out. And you have this map. And the map says step number one is this. Step number two, step number three. Like that is that's the big thing. The big secret is you have this map. And this map is your secrets on how to go from being back here all the way to the spot you want to be right now. Does that make sense you guys? That's all it is. Okay. My do secrets book. When I was man 20 years old, I was trying to figure how to make money on the internet. I was down here and I tried selling on eBay. I tried Craigslist. I tried and eventually I made this potato gun DVD. I went through all the steps how to do it all the way. And then finally, I sold something. I'm like, I made money with my potato gun DVD. I have the map. I know how to do this now. Now that I've done it, I can do it again. I do potato guns. Let me do a speed reading. I find a guy speed readader. We make a course together. I'm like, I know the path. Check it out. Here's step one. stepping we go through and it makes money. And it's like I have the map to the thing that everybody else wants. And then I did it again and 150 times later I had 150 different courses we created teaching people the map that we had gone on. Okay. Before I started turning this into my own frameworks teaching marketing and business things like that. Okay. So for you you've got the same thing like what is the business you want to be? Like what do you want to sell? Okay. Are you good at making money in real estate? weight loss? Are you good at finances? Are you good at relationships? Are you good at like what is the thing that you want to share with the world? Okay, those are your secrets. Okay, if you look at any of my books, it's all it is. Each chapter is basically like, "All right, here's the result. You're going for this chapter. Here's the steps how I got it. " Boom. Framework secrets number two, number three. Right? And so, that's kind of how this whole thing works. I'm out of breath from that one. All right. Okay. You guys getting this? All right. Let me come back over here. So, secret number one is you got to figure out your map. Like, what are your secrets? What is the thing that you're sharing? Okay. And after you understand that, there's a really cool principle. Um, the principle is this. People will

spend more money for the same content packaged in a different way. Okay? I learned this um when I was man 22, 23 years old. I went to an event and everybody was talking about this book called Think and Grow Rich. You have to read And so I was like, "Oh, okay. Read Think and Grow Rich. " So I wrote down, I got back home and I went to Amazon. I ordered it. I think it was $9. 97. Ordered Think Grow Rich. Got shipped to my house. I had the book. I'm like, "I'm going to read this book. I'm going to learn how to think and grow rich. " and it sat there on my bookshelf for you know six months or so. I went to another seminar and people were saying like who has read Think and Grow Rich and everyone's hand goes up except for mine. I'm like a dang it I have the book I need to read it. I go back home that night you know that weekend and I see the book there and I don't read it. And this happens three or four times. I'm like I need to read this book. And finally it gets to the point where the pain's too much. Like I'm embarrassed I haven't read it yet. And so I went on to eBay back in the day. This is back when CDs were a thing. And I typed in Think and Grow Rich and the CD set popped up and it was $100. I was like done. paid 100 bucks. They shipped me these CDs and for the next week I was driving around my car, driving to school and back and forth listening to these things and I listened to the book Think and Grow Rich. Okay, now here's the lesson. Okay, the book Think and Growing Grow Rich cost $10. The CD course cost $100. Okay, that's 10 times more money for the exact same content packaged in a different way. Like literally, they are word for word the same. Somebody just read the book and it's audio, but somebody paid 10 times more for how it's packaged. Okay, this is the big thing to understand. Okay, when you have a framework, you have a secret, you take those secrets and you can sell them a lot of ways. as a book. Okay, or you could set take those same things and you can sell them as a course. Okay, the book you're going to read about it. The course you can watch videos about it. Okay, or you can do what I did and turn it into software recurring revenue and or you can make a membership site or you can do a seminar teaching it or you could do a mastermind teaching it. Okay, same content, but the book I sell for 10 bucks, the course I sell for a,000, the software I sell for 97 a month, the membership size 97 bucks a month, the big events $1,000, and the mastermind is 25,000. Same secret, same frameworks packaged different way. Okay, that's what's so powerful as you start creating these maps. You're understanding this like that is your secret sauce. Okay, so that's step number one, the framework. Okay, the step first step is you have to figure out your secrets. Like what is the map that you have to take somebody from where they are to be successful in the thing that you're good at? Okay, that's step number one. You guys good at that? All right, now let's move to step number two. Now you got to turn your secrets into software. So we're going to take all the secrets, all the frameworks, all the things you designed and we're going to jam them into software and make them software like we did. Okay, that's the magic. Okay, and now there is like your own version. Your frameworks have now become software. Okay, now check this out. I told you a second ago, uh, people spend the same money or more money for the same content package in a different way. So, we got Think and Grow Rich the book, CDs. What if What if last night I was trying to make a demo for you guys and I was like, what if we made Think and Grow Rich the software? What? Is that even possible? Todd flew out last night. I don't even have a developer in the office. How am I supposed to make Think and Grow Rich the software? And I'm like, "Oh, um, I could just click the button and talk into the software and it'll make it into software. " Uh, how many you guys want to see me turn think and grow rich into software? Okay. If you do, type in show me, Russell. I want to see it. Uh, when we play the video, uh, keep my mic cuz I'm going to talk over the top of it. Okay. All right. This is the demo, you guys. We had it. It took about an hour to do. So, we compressed it down. So, it's about a threem minutee video. But, I just want you to see that what I'm talking about is actually true. Um, I literally clicked the FN button. I talked and I told them what to do. And when it was done, I had my very own Think and Grow Rich software. All right, check this out, you guys. Here we go. So, the first step is I'm actually going to come in and talk to my chief of staff and have it uh help pull the framework from Think and Grow Rich so I don't have to think through that or go and do the hard work. So, I'm come right here, click on assign a task, and then I'm just going to use Whisper Flow. I click this in said, "Hey, can you go research the book Think and Grow Rich and give me a framework with the core things that Napoleon Hill teaches that everyone's got to do every single day? " I know there's 13 laws in Think and Grow Rich. And so, I love to weave each of those 13 laws into um a step-by-step process of what people should be doing every single day um to be able to be successful implementing this book. There it is. Research for me. And check it out. It's doing deep research with perplexity. All right. While this is researching, I'm going to come over here to this other tool that I'll be showing you guys a little later on today where I'm actually going to build the app. Okay, same thing. I'm going to type in Whisper Flow. Hey, I want to build an app that uh people will log into every single day to be able to implement the principles from the book Think and Grow Rich. Ideally, they're going to read the book and then log in every day to the software. And it should have um like a daily habit tracker every single day the things they need to do to make sure that

they're implementing the concepts and the principles from the book Think and Grow Rich. Um I will post down below what the core principles are from Think and Grow Rich I want to make sure we weave into every single day. But if you can help me to build that app um that would be amazing. Okay. And I'm going to um research on their screen and then I'll come over here and paste it. There we go. Okay. So, there's the instructions on how to build the software. That's all I gave it. And then here's from chief of staff the basic principles from um laws of success or excuse me from think and grow rich. And I'm going to click this button and see what happens. All right. Check this out guys. It's building the app. On the side it says, okay, number one, it built all the task list. It starts doing stuff. Uh, had one little failure in there, but it's still going. It's cranking on it. It's fixing the thing. It's creating the database. It's polishing up the pages. Uh, it's creating the stylesheet. And boom. Check it out. It built out again. This took about hour in real time, but it built out. It built out the website, built out the payment processing, everything. Click on start journey. It logs you in. It shows you the software. Here's the streak. Had to do it every day. Uh, it's got all the different things where you go in every day. You got to check off all the 13 things. You click on them. And then if you want, you can go and uh it build this like thing that says reflect and you can go type your reflection gate of like, oh, I was trying to practice faith and I did blah blah blah. And then you can save the reflection. You can see your streaks. How did I do every single day? Who's the best? Who's competing? Here's all the principles from the book it pulled out. So you can go and study the principles. Uh you get overviews of each of them. Uh you can go practicing. And uh that's crazy, right? I just want to make sure that you guys think this is crazy, too. It's not just me because um that like that was it. Um now obviously it's not perfect but if I was to go back and be like actually don't do chapter 13 cuz that's the weird one. I don't want that on my app. Or I could be like hey let's do three things every day or let's change this or we get I can just update things and tweak things and change things. Like you just keep telling it what to do. You're like actually I don't like that. Change this instead. Don't like that. Let's change this instead. I don't like this and change that instead. Okay. And from that you can literally build software. Okay. How many you guys are freaking out a little bit right now? If you are freaking out type in I'm freaking out right now. I watched the comments. I was like, "This is crazy. " Whoa. This is this real life? Yeah, I know. It's crazy, right? The same. I was like, "This is impossible. " Okay. The very first time I coded anything, uh, last night was my first one just kind of show to make the demo. But, um, inside of marketing secrets, if you guys go in there to the to, uh, the one to many emails and type go to the Seinfeld one. I built that one myself. The team set it up and then they said, "Okay, just talk in this thing. " I was like, "Do this, do this, change this. " And like I got it till it was perfect and it was amazing for me. Okay. Like that's where like that's the world we live in today, you guys. That's why 80,000 developers got laid off from Oracle. That's why like because you don't need to be developers anymore. If you can click a button and tell someone what you want, like that's it. Like that's the power. Okay. Um I hope you guys are getting this. Yeah. Now, now what do I build? What do I do? Like everyone's like, "Wait, I have all the power in my hands. " Oh, let me go my slides. I have two very important slides to show you guys. Number one is who's freaking out right now? And number two is I'm freaking out right now. This is crazy. This is me going to my office today. Um it's so cool. It's so insane. Um what's actually possible you guys? Um uh we've got most of the people on our team now. Uh we train everyone internally on our team who's here and like figure out your position, your role and build software and just do like figure out how to make soft like do things easier for yourself. So everyone on our team is building software for their individual departments and if something's good enough there's like this is amazing. We're putting it into the marketing secrets app. Okay? Because it's like if we can do things to be a production to lower our cost to do whatever like everyone on the team we're all collectively doing this together and you guys should be doing the same thing as well. Like we should all be inside this community right where everybody uh all you guys who are members we should all be talking about sharing ideas like custom coding something sharing with each other like it's like we're in just a crazy time of day and it's amazing. Okay. And come back to slides over here. Day number four you guys will be doing this too. Okay. Todd's going to come back and we're going to be doing it and actually showing you guys how to do it. So day number four is our software day. So don't stress yet. I just wanted to tease you a little bit so you see what the future's like. So you're not like, "Russell, software information is great, but I don't have a Todd. " You don't need a Todd anymore. All you got to do is just click the button and just talk and then you can literally do it, too. Okay. Now, this is not the first time me telling somebody about this. Um, again, most people have told in the last couple years like software info, you blend these things, it'll change the world. Most people don't ever listen to that. Uh, but this guy did right here, his name is Josh Vladimir. Uh, he's one of my favorite people and he's gonna tell you the story in his own words and he's actually gonna be here Thursday because he wants to go deeper in this case today so you guys can understand it. But um he was the first person who I told this to who actually did it. He had a software company. It was failing. I told him this little tweak. He applied it and uh I'm going let you hear in his own words exactly what happened from implementing this concept I'm going to share with you guys today. Here we go. — Hey, what's up? I want to tell you the quick story about the dumbest smartest thing I ever did back in 2017. I was running a software company called Send Jim. I had spent six years building it. I had spent a million dollars of my own money into the code. It had done 900,000 in total revenue, not profit in six years. I had never taken a paycheck out of that business. It was like a

black hole moneyeating monster. Um, I was watching this thing I had poured my heart into just slowly sink. I could not figure out why I could not sell this stupid thing. I was about 2 3 4 months away from just being done. Like shutting it down, tail between the legs, like walking away. And that's when I did the dumbest, smartest thing I ever did. I took 25 grand, $25,000 that I could not afford to lose and I sent it to a random stranger on the internet named Russell Brunson. 25,000 to a guy I had never met. Uh I didn't even get on an airplane, by the way, either. I just got a Zoom link. My wife thought I was nuts. Uh I probably was nuts. Uh but I did it. I hopped on Zoom. He looked at what I was doing. In less than 30 minutes, he told me something uh I'll never forget. This is wild. This is what he said. said, "Josh, stop selling your software as a tool. Sell the information. Sell the transformation, but include the software as a bonus. " And that was it. That was the whole thing. I remember sitting there like, "Really? That's it? " Like, I was nervous, but I did it. I got off that call. I did exactly what he said. And in the next 90 days after that first Zoom call when I met Russell, we made back the entire $25,000 and a lot more than that. And here's the big the big win, okay? the 18 months after that, we did almost five times our total revenue our company had done in its entire history up until that point because of this advice from Russell. Okay, we're about to apply for our two comma club C award this year. You know, 25 million through a single funnel. You know, the same funnel built on the principle Russell taught me back in 2017. And uh that company was like 3 months away from dying. And here here's why I'm telling you this as I land the plane. Uh I know this week Russell's teaching about how software alone is dead. courses and information by themselves are dead. But when you blend the two together with AI, that's alchemy. That's the thing. And I'm not telling you because he asked me to tell you. I'm telling you because I'm living proof of it for real. And uh he told me the same principle in 2017 before AI made it 10 times more powerful uh like it is now. It saved my company. So if you're wondering whether to lean in this week, just lean in. This blend is real. The alchemy is real. It's one of the most important business lessons I've ever learned. Thank you, Russell. Love you. Bye. — Awesome. Okay, you guys getting this? Like that is the magic here. Okay, that was our billion dollar breakthrough I want to give to you guys as well because before AI wasn't possible. Now it's like all of you guys can do this, right? Um again, the goal of this challenge is like how can you actually make money with AI? Okay, number one is learning how to use AI but number two is like learning how to use on the right thing. Like just creating random software is okay. Just creating information is okay, but man, when you figure out how to put those two things together, now it sticks. People stick for a long time. Okay. So again, building our breakthrough number one. Okay. The software to implement your secrets. Number one is figuring out your map, your secrets. Number two is taking your software, right? Your version of uh and building uh software around your frameworks. Okay. Now we're going to move into step number three in the framework. Step number three now is okay now I've got my frameworks, I've got software. How do I actually sell it? Okay. And this is the hard part because for most people who try to get started try selling their software um it's expensive, right? uh right now for us to get a trial to ClickFunnels, like we're spending Facebook ads. I mean, it's $250 to $300 to get a free trial. Like, that's depressing, right? Is it just me? It's like, oh, that's a lot of money to get a trial. And so, for me, I'm always like, how can I get traffic that's free? How many you guys like the idea of free traffic? If you like free traffic, type in free traffic in the comments. And how many you guys are like, uh, I like free traffic. I actually want better than free traffic. Okay. Well, number three, we talk about better than free traffic. This is where you're not giving money to Mark Zuckerberg for traffic. You're getting traffic that's better than free. Okay. So, um this also is big part of the billion dollar secret. Okay. A lot of people notice we didn't buy our very first ad in ClickFunnels for two years. Okay. We were already over $10 million a year of ARR, annual recurring revenue before we bought our very first ad. Okay, so this is one of the big secrets is we weren't out there buying Facebook ads and Google ads, all sorts of stuff. Okay, which should be good for you guys knowing like wait if I take a my frameworks I take my software I put them together and I start selling it like I should be able to like actually get traffic without spending money. Okay. Um all these things we're trying to get so that you don't have to spend a ton of money to grow. And so this is the big secret. You guys ready for this? You ready to start wrapping this out? Here we go. Okay. This is Mark Zuckerberg. He owns Facebook and Instagram. On the platforms Facebook and Instagram are millions and millions of influencers, people like me and other people. and we're out there and we're making content every single day. And then Mark Zuckerberg shows ads to people that watch our content and he pays us a little tiny bit of money and he keeps all the rest. You can tell because he's got like five billion houses, right? And so what most people they give the money to Mark Zuckerberg and then he goes down to these uh influencers down below and he like shows your ads on their content and he gives them a little bit of money and he keeps the rest. So what we do is we cut out the middleman. We cut out Zuckerberg and we go directly to these people who have the audience, who have the people, who have the Google listen anyway and we say, "Hey, instead of me paying Zuckerberg some money, you get 10%. What if I just paid you instead? " And most like, "Are you serious? You just pay me direct. I only get 10% for

Zuckerberg. " I'm like, "Yeah. " In fact, I got something even better than that. How about you promote this and anything you sell, I'll give you half of it for free. And they're like, "Wait a minute. Are you serious? " Okay, this is how I built our business is I got people who already had a following, people who are influencers. I said, "Here's my software. for ClickFunnels. If you do a promotion for me, you promote ClickFunnels and when somebody signs up, I'll give you half the money. Like, are you serious? And so, the reason why I say it's better than free is because I don't have to like buy ads for this, right? And I don't have to like I don't have to go like post the social media content. I just get them to say yes. Then they will go, they send the me, they create the ad, they send the message out, and then if somebody comes and buys, I just give the money after. So, I get the money from their customer. The customer gives me $100, I give them half back, right? And it's so simple and so easy and there's no risk. Okay, a good example is that's how we launched this launch. Okay, like a lot of you guys came here because you saw emails from my list. I sent emails my list. Uh some of you guys may have seen emails from other people. But I went to my dream 100. We'll talk about that in a minute. Dream 100. These are people who are influencers who have my dream customers on their email list. They follow them on social media. They read their blogs. They listen to podcasts, whatever it is, right? So I went to them. I said, "Hey, um we're doing this challenge called the AI Secrets Challenge. if you'll promote the challenge, if your customer sign up for our software, you'll get paid a commission on it. And a lot of people are like, "That's amazing. " Okay, so I went to these people and I asked them and then they went and you probably got an email from me or somebody else promoting this, right? How many you guys found out about this event because I told you say Russell told me if that was it. Okay, if you're about someone else, type in who you heard it from. Okay, we have probably I don't know 40 or 50 affiliates who are all promoting us and I didn't pay them anything. Not a single penny to anybody. Okay. I just said, "Hey, refer like tell people about this really cool challenge that's happening. If someone buys something, you get paid a commission on it. " Yeah. I've seen all these names like popping through like all sorts of names. Uh Jonathan, from Doug, from uh that's going too fast. Um yeah, from John, from David, from uh from Bill, from there, from Jamie, from Yeah. So, that's this big secret, you guys. This is how we get traffic is we're not going to Facebook and buying ads. I'm going to Google or Instagram. I'm not even publishing content about it. Like, I ran out of time doing any social media about this challenge at all. I just ran out of time. And so instead, I told my affiliates, they went out there and they started doing it. Okay? And so, um, I want to explain I'm going to doodle out one more thing really quick and then we're going to show you guys the simple way how to do this. Okay? Because the first like 3000 like affiliates, it sounds confusing. So, I'm going to show you guys the secret because it's actually not that hard. Okay? This is how it works. So, we still got that picture here. We're going one more level. Okay. So, a good example, probably the best example is when I launched the do secrets book. So, I wrote this book. I'm like, "This book's amazing. I'm really proud of it. " And I wanted to launch it. I wanted to promote it, right? So, the first thing I did is um is I went on to uh podcast iTunes podcasts and in iTunes you can sort podcast from the top 100 podcast down. And so, I went to the very top one and I wrote down like number one is I don't know, Joe Rogan, number two is whatever, number three, and I wrote down every single person who ran a podcast in the business market, right? So, I had a hundred people. Then I went to uh Instagram and I said, "Okay, let me find all the influencers or teaching business stuff on Instagram. " I wrote down all their profiles and their names, right? And then I went who on Facebook is doing stuff and I found a bunch of names, people on Facebook who had my dream customers, right? I wrote down their names and I went to YouTube. I started building this huge list of tons and tons of people. Okay? And after I did that, I started messaging. So I message I sent a message to each of these podcast people. In fact, I actually shipped them a copy of my book. I sent him a copy my book said, "Hey, here's my book. If you like it, maybe I can be on your podcast. " So, I started sending these out to everybody who had a podcast. Then I sent one to everybody on Instagram who had a big following. They had, you know, 20,000, 30,000 followers Instagram. I was messaging them up, seeing if I could send them a copy of the book, right? I started doing the same thing on Facebook and YouTube. I started sending these things out there. Okay? And again, we call it dream 100 because we try to send to 100 people, but for me, I said probably four or 500 cuz I'm I'm uh an overachiever, right? So, I send these things out to everybody. And then uh nothing happened for a little while. And then one day, I still remember this. I'll make it blue. There was this guy. He was one of the podcasters. He's like number like five or six on his name is John Lee Dumis. He had a podcast called Entrepreneur on Fire. He messaged me back says, "Russell, I got your book. It was amazing. I'd love to promote it to my audience. You want to be on podcast? I'll send emails to my list. " I said, "Sure. " And so then he went out there and he promoted it. He ended up selling over 500 copies of my book by himself. And that was just one human. And then another we go another podcaster messaged me. He's like, "I got your book. I love to do And then one of the Instagram guys like I love it. And we started getting people and from me sending out the five or six hundred messages I got probably I don't know 20 or 30 people who said yes and they promoted it and then they sell the book and I paid them afterwards. Better than free traffic. Okay. So that's the strategy. This is how we get traffic. You guys, if you've read my traffic secrets book, this is one of the core things I teach everyone because it's I think the easiest way to do it to get traffic and it doesn't cost you a ton of money. I hate seeing new entrepreneurs get started and they all a sudden go to Zuckerberg and they got to

spend all their cash and their finance trying to buy ads for him, right? It's just it's ridiculous. And so this is how we teach entrepreneurs how to get traffic for free. Now, for a long time, this was always kind of scary. Like, well, how do we actually do this? And so, um I thought, you know, I'm looking at the meth the our whole event and the whole goal of event is like taking all the frameworks from my books and turning them into software. So, one of the core frameworks from Traffic Secrets is the dream 100. I'm like, how do we turn this into software? And so, um, we spent some time and, um, we built some software that actually makes this really easy. Do you guys want to see some software built for you specifically so you can get people to promote your products for better than free? Okay, if that's you, go freak out in the com, I want free traffic. Give me free traffic. Okay. Um, so this is what it looks like. Uh, it's called influencer secrets. Uh, for all you guys who are VIPs, it's in the members area already. You can actually go use it today. But, um, I wanted to bring someone to kind of show you guys how it works. And I bring him specifically for two reasons. Number one, he's awesome. He's like my right-hand man. We work together every single day. He was here till like 3:00 last night with me working on his projects. But number two, uh when we started building marketing secrets to AI, uh he was the one that vibe coded this app. So he was in there doing it and a week prior he had never developed anything and a week later he learned how to develop. So he built this and it is insane and it's amazing. So I'm going have him come and demo it. You guys want to have him come demo? Come demo it. Okay, that's you. Uh if you want to see it, everyone Yeah, people are guessing. His name's Ben Moot. Everyone's put our hands together for Ben Moot. Come on down. — Hey man, how's it going? — Good. — Great to have you here. You excited to show off your software? — Yeah. — It is so weird to say I have a software. Like that alone, that statement alone is weird. — It's so weird. It's so cool. cool. — We had a software kind of similar a little while ago and then we couldn't update it, couldn't change it. And so we're like, let's just rebuild it. Now we know how to do it. Yeah. — You rebuilt it and then after that you're like, let's add a million different features. And now it's insane. Like this software alone, just you guys put this in perspective. Softwares that are equivalent to this uh if you were to go buy it, you're paying $500 or $600 a month or more. And you guys have it for free inside of your app. So, you know, you're welcome. Like legitimately, like when we were researching how to be able to make this work for everybody, it was like where do we find anybody who's doing anything similar? How do we get all the systems? And this is this can get expensive and you start looking at it. — Oh, yeah. Cuz we're buying data and everything you guys get for free and part of it. So, it's pretty cool. — It's so sick. So, tell us what it is. How does it actually work? Okay, so influencer secrets. Um, the goal of influencer secrets is to go and find people that are inside of your niche or if you know somebody specifically, then you can actually go to them directly. All right, so you can do a couple of different things. It kind of depends on what it is you're looking for. But you can go and search across YouTube, across Instagram, across uh the Tik Tok and across podcasts right now and be able to go and see what is working and be able to see who is in your niche and find not only them and create your dream 100 board, but you're also able to grab some of their contact details as well. So you can actually reach out to them and have a conversation. By the way, before this before we had the software, like when we were building dream list, we put the names down. They had to go and like go to their website and request their email. It was like such a nightmare where this software like scrapes it all. It's like here's their email. Here's their phone number. Give them a call. Anyway, it's pretty crazy. It's so nice. And then we took it one step further, but I think I want to leave that for a minute because we took it one step further. So, if you've played around inside of influencer secrets already, um this is like a little quick demo walk through, but like if you haven't seen it, it's in there. Like add new features all the time. It gets better every day. — Yes. And the thing is it's not just me. Like it's me sitting around with our affiliate team and saying, "What is it that you want this to do? " They're like, "Oh, I created this and the VIP go to this. " It's so crazy. It's like, okay, we need to weave this in and that in. So, you're getting the very best of not one person's mind, but of many people's minds all coming together to create something that's going to take your business to the next level. And it's included with VIP. What's cool, what's cool about this is we mentioned this earlier like — we're building the software for us. And so, it's not just like we made this thing, give it to you. Hopefully, you like it. Like, uh, like you said, our affiliate team is using this every single day. Quinn, one of our one of the guys running our affiliate team, he's like back there hardcode coding all these apps and he's like, "What do you guys think about this? " We're like, "That's amazing. let's add it the core feature. So like it keeps evolving and growing to do exactly business the way we do it. Um so yeah he was walking around the other day he coded Jarvis so that he can just walk around say hey Jarvis and it would like — find me someone to promote. — Exactly. Um and so yeah so with that should we show everybody what it is? — You guys want to see it? — Let's see it. — Okay cool go cool. All right so this is what we've got. So you're inside of marketing secrets. I have it on dark mode because I have old man eyes. Um, and so what I'm going to do is I'm just going to come over here to the software on the side that you all have access to if you have marketing secrets. We're going to come down and the app is called the Dream 100 or Influencer Secrets. And all you're going to do is open it up right here. It stays inside of this window. So you're not going to a different place. You're not trying to juggle login. Everything lives inside of one place. So that way it's simple and easy for you. Is that cool? Is that helpful? — Okay. — So I went and tried to research a couple of niches. Um, I'm not a big hunting person, but I started liking fish a little bit. So, I'm going to go ahead and just do fishing really quick. Let's say you have the niche of fishing. So, I'm going to go and type in fishing over here as a keyword. — When I go and search this Oh, wait.

Before I do that, check this out. Okay. So, I'm just going to go any platform, any size. — A little bit bigger. — Yes, There. Yeah. There you go. — There we go. Okay. So, I have any platform, any size, and of follower count. and uh let's say any country and I'm just going to search. Let's see how many influencers there are. We have 123 million influencers that you're able to research through. And this provides all their details. How many followers? What's their engagement like? What platform are they on? And you're able to scroll through these and be able to see what you like and save them as you go. Um if you want to say, you know, uh there's specific ranges that are really good for reaching out. And there's training inside of the sprints for all of that. But anyways, you come in here, go to micro. Um, you can see we have 10 million people in micro. Like it just it's absolutely crazy. So, let's look for a niche. Let's choose a niche here really quick. What niche should I search? Um, I was going to say fishing, but if you want me to do something different, influencer fishing. Yes. Finance, weight loss, sourdough, oil painting. Um, let's niches. — Yeah, no joke. Uh, let's do I'm going to do oil painting. We might just need to do painting, but let's do oil painting really quick. Let's see how many influencers we have. Okay. put me on the spot. I'll take it. All right. So, it's going to go ahead and search and and find who is able to do oil painting. And if it's not able to find somebody with oil painting, it'll go and search for something different. Um, so maybe we'll go ahead and just do uh painting here really quick in order to make this a little bit easier on the system. What's cool is you can pick if you just want to look on Instagram or just YouTube or whatever, you know, you can pick any platform you want as you're kind of going through. — You can use any platform there. I'm just going to refresh really quick. Thank you guys. All right. Organic vegan chef. — Holy — roller dancing. — Okay, I think I'm VIP. You should check if you're VIP. This is a good deal. All right, just a second. Going back to it. — What if you do a live demo? — Live demos are always gods are always scary. So, — all right, there we go. One more time. Okay, we're going to just do painting. We're going to make this a little bit easier. Just go ahead and search for painters. There we are. Okay. So, I've got 53,000 painters and the top one has 3. 3 million followers. Okay. Um, and these are people who follow painting. They may not be a painter. They might just be somebody who's following painting in general. So, you can come over here to paintings. Here's the painting girl. She has 469,000 followers on Tik Tok. Um, you're able to come down and see all these different things. And once again, it's huge amount of people. I'm actually going to go to fishing really quick cuz I wanted to show you something. So, I'm going to go to fishing and search. Um, fishing has 52,000. Um, and I'm just going to start adding people. So, I want to save some of these people into my dream 100. I want to save them so that way I can use I can reach out to them later hopefully or just follow them. Like, one of the things you teach inside of the training is after you find them, go follow them, go be their number one fan. So, I'm going to go and uh add these people really quick. I'm going to save each of these and create a new contact. Every single time I do, if I've got any details, I can do that and save. I'm just going to go and save a whole bunch of these because I want to show you guys something cool. Is this cool? Is this helpful for you guys? Does this make things a little bit easier? Troy said, "This is hot. " Uh Sanders says, "So good. " Yes. Yes. Someone said, "I'll never be able to cancel marketing secrets after this. " Never. — And the cool thing is like we're a couple months into building software for you guys. Like our plan is every single month I have one or two new apps coming out based on every framework we have. So everything that we're executing our company that take us a team of a couple people you'll be able to do just in the software by itself and have a team of staff just run it for you. — Exactly. Okay. So I've added a whole bunch of influencers and what I'm going to do is we've gone through and discovered. Now I'm going to go to the next tab over and we're just going to click on influencers. These are my influencers that I have saved and I can see that I've got Chris Hall here. I've got Meate Eater. I've got Hannah Baron. I've got Great Outdoors. I've got all of these. Now I'm just going to open a couple of these just to be able to show you a couple things. Um, so let's open Chris Hall as an example. Chris Hall automatically gives me a report on how his Instagram is, how many real followers there are. And we break all of this down, but there's so much inside of here that's like, how many influencers are following this person, how many real people that are everyday people, how many accounts that aren't legitimate. So that way you know when you're reaching out to this person, what is their reach actually going to be like more than likely than not? Um, and then you're also able to see who's following them that's really valuable. So, you get to be able to expand. You're like, "Oh, you know what? I like them, but you know what? Uh, Jake Latman Leonard. Absolutely. I have no idea who that is. " But that's okay. Um, you can come through here and you can start researching and growing. So, you're like, "I don't know anything about my niche. " You can discover your niche very easily here and the people that are the big players in the niche and start adding this. But if you come over here, you have the ability to check for contact details. So, I'm going to come over to let's see, let's go to Meate Eater really quick. Here we are. It says checked already. All right, let's go back here. I'm going to go

ahead and just check all of these really quick. Let's just check all for details and see if we can get some emails from people because once you were able to grab those emails, you can do so much more with them. Now, once upon a time when you used to do your dream 100, you organized everything in like a like a Trello board or something like that. And so, we built that out for you, too. So, you have campaigns over here on the right hand side. And so, you can organize everybody and just add them into columns. So, you can say, you know what, let's add an influencer. I'm going to go grab um let's see, let's go Hannah. Let's go and grab Hannah. And let's say I'm going to go reach out to Hannah. So, I can actually click on her and I can figure out how to reach out to her. That's not a problem. Um I can also send a broadcast from here and I can send it via email if I've connected my email account or I connect I can do Instagram if I've connected Instagram and I can send emails and DMs and manage everything inside of here. is actually something that uh Quinn on our team fivecoded and it was like holy smokes we need that okay what if I did this and he's like I like this no that makes it complicated and he was able to like do this because he's already tested this out um and so I can see all of my conversations inside of an outreach area and I'll see all the threads back and forth all organized. Um it's just it's makes life so ridiculously easy. So really quick I'm just going to go and see for Hannah. I want to see if we pulled details for Hannah. Nope, not yet. Okay, cool. Yeah, grabs all those details. It's absolutely sad. — If it's able to find it, it grabs their contact information, puts it in there, and then yeah, like Ben said, you can send emails to them, you can DM them and have conversations. You can move them like you have one call where it's like, I'm reaching out and they respond back. It's like, oh, move back to responded. And then it's like, hey, we're talking about doing a promotion. It's like moving them into like, you know, they're a potential partner now. and you keep moving across the board and it gives you, if you're running your own affiliate program or if you have someone on your team who's running your affiliate program, the ability to find these people, communicate with them, move them, get them closer and closer to actually promoting your new software when it comes out or your product or your service. And so it's pretty awesome. — Yeah. And it's extremely well built out. There's so many different things. I'm like, I wonder if we could and like and because we got to play in the sandbox a little bit, it just the ability to create something from scratch changes the game for you because you're like, I want this tweak, I want that tweak. I think Todd said it really interesting when he was playing with five coding and we were having a conversation. He said, "One of the things that I love is usually when I'm handing it off to a team, I only see version one 3 weeks later. " — He goes, "But now I get to be able to see version one in 10 minutes. You actually, you know what? We need to tweak this. We need to adjust this and suddenly — back and forth and yep, you get to be able to mold it like dough. " It's absolutely fun. — So cool. So, we're showing this for two reasons. This is like the meta, right? Number one is uh you just saw Ben vibe code an insanely cool piece of software that all you guys are going to use for the rest of your life to get insane amounts of free traffic forever. And number two, um this is an insanely cool tool you guys have inside to start getting free traffic forever. So we wanted to kind of show you guys both ways. So Ben, thanks for making the software for showing it and kind of demoing it. And again, it's one tool you guys have in your tool belt, but it's the one that gets traffic and it's the key to really making this billion dollar breakthrough work. It's the secret how we built Click Funnels, right? The billion dollar breakthrough we had was we don't have the money to go and buy ads right now. So, we had to do it something different. We did it all through this, finding partners, getting them a pro, and kind of going from there. So, — absolutely. We got more coming for you. — All right. Thank you, Ben. Everyone, give Ben a huge round of applause for helping out with this and make you guys a really cool app. Uh, in the members area, request other stuff you guys want us to build for you because if it's useful to you, it's probably going to be useful to us as well. So, awesome. Okay. Um, we'll keep going. So, with that said, you guys, this is the billion dollar breakthrough. These are the three steps of the framework I want to share with you today. Number one was to turn your secrets into uh and your map in sorry turn your secrets uh to map out a result. Right? Here's your frameworks your secrets to get somebody to the result. Number two is turn those frameworks into software. And number three then is getting better than free traffic coming to your pages to start buying your blend of your software and your uh and your frameworks together. Is that making sense? You guys getting this? Okay. And you see me do it right. Number one, here's all Russell secrets. Number two, turn it into software. Click funnels into software. Marketing Secrets into software. And then I use this to get traffic. Okay. And again, most of you guys, more than half of you guys are here because of influencers who promoted this challenge for me. And they didn't I didn't pay them upfront. I asked them. They like the idea. They love the challenge. They love the software. They promote it. And if you guys buy something, they get paid. And that's it. Like that's the way this game is played where you're not risking tons of time and energy and money, right? The power of AI is you don't have to have huge teams anymore. Okay? The power of using influencer secrets, you don't pay for traffic either. Okay? And that's really the magic. So that's kind of how the process and framework works. Now, I'm curious. How many you guys look at that and you're like, "Uh, that's awesome, Russell. But, um, I don't have any secrets yet. I don't even know what you're talking about. You're talking too fast. What's a framework? What's a secret? Like, what's a map? I don't even know. " How many is that you right now? You're like, "I don't even know what to do. This seems so stressful. Russell, you're killing me. " Or you're like, "I got that figured out, but I don't know how to build software even though you showed simple. Like, I just think it can't possibly be that simple. Russell's got to be harder. I'm not a tech person. I don't know how to set it up. " And you're kind of freaking out. Or you're like, "Uh, I have to contact people getting to send me traffic. I got to like have a communication on DMs. Like that scares me a little bit. If any of those is you, I understand. Okay. I've been in all those baskets multiple

times in my career as well. I totally understand here. Okay. But I don't want you because of that be like, "Okay, I'm out. This is I can't figure it out. " Okay. Um I want you guys just to like trust me, okay? We're taking you guys on a path. Okay. Tomorrow we're going to be showing you guys how to build out the oneperson marketing machine. Okay. Tomorrow literally we're going to be coming up here and um if I come up to the main board one more time. Sorry, I'm jumping around. my team got filled. Okay, tomorrow the whole goal of tomorrow is to basically let me shift this out to white so that it looks awesome when I circle it. Okay, tomorrow is the oneman marketing team. So basically this side of the business, right, the Russell we're going to be showing you basically step by step how we're replacing each of these with software and how to go and run it. Okay, and the ones we haven't replaced yet, we're going to we have a queue. We have a lineup of like this is the next one we're doing and one, right? And we'll keep adding these. Okay, so that's tomorrow. And then uh on Thursday, they're killing me. I'm gonna go back to my slides. Okay. Then Thursday, boom. Thursday's one man software team. Okay. So now come back over here again. Okay. So then Thursday, we're show you how to replace all of this right here. So you don't have to have development team. Instead of having development, you can do the whole thing as well through a couple different apps we're going to be showing you. Okay. So again, the next few days is replace these things. So your entire marketing team is replaced, your entire development team is replaced, and you're able to do these things either yourself or maybe you have a small team. Like there's somebody who's going to be running affiliates for me, someone's going to be doing this. But you don't have to have four or 500 people like we had to do to build click funnels. you can do it with a handful of a really small team of people who really want to implement these things. Okay, so that's what's going to be happening those two days. And so um I just don't want you guys stressing out saying like ah they you know these uh this seems so stressful I'm going to leave like don't worry like I want you guys here because those days are going to be powerful to show you exactly how to do those things. Okay. Um so regardless I want you guys to see it. Um but anyone who's feeling like this right now I understand that. Okay. And so as we were preparing this last night, um I was talking about that. I was like, um I want to create something for anyone who's like they see the vision. They don't understand all the pieces yet. Maybe something's a little fuzzy. Maybe they understand info but not software. They understand software not info. Or maybe like they don't understand this traffic thing. And but you see the vision. You understand like people are doing this. People just like me are having success with this. Like I understand I just need more handholding along the way. Okay. So that's you. In fact, how many is that you right now? If that's you just type in that's me. Okay. Be honest. Like I'm curious how many you guys kind of feel that way. Yeah, I see. I've been watching the comments from people like a I'm a little nervous like what's he talking about? Like I don't understand these things yet. Some of this is like Chinese to me. Like obviously I'm talking about some of my frameworks in here that people have read my books like oh yeah I know what dream 100 is. And some of you guys are like dream what? What are you talking about? So I understand that. So what we wanted to do is we wanted to create a shortcut. Okay. And this is a shortcut to help everybody who's not quite there who's ready just to run. Okay? Because some of you guys are ready to run. You're logged in the software. You're ready to rock and roll and you can just go. Okay. Uh, I told you guys yesterday we're doing an implementation event for $35,000. People can fly to Boyisey for two days. We'll set this stuff up for them. But I know for most guys that's not a good fit either. So I was thinking through this last night. I was like, what if we created a shortcut that would help get everybody up to speed? Anybody who's like maybe they're new to my world or maybe they just don't have all the pieces yet or they're just they need more handholding. And so last night we mapped out a shortcut, okay? A shortcut that'll get you from figuring out what are your frameworks, okay? to figure out how to put your frameworks into software get people to drive traffic to sell your software for you. Okay. Um and so that was kind of the game and it's the fastest path that we could figure out to get you successful in the shortest period of time. How many guys would be interested in that shortcut? Okay. Yeah, you guys are interested. Yeah. Some I have no confidence in my secrets. That's okay. Like we're going to show you guys how this actually works. Okay. And what's interesting about this is 6 months ago this was not possible. Okay. Building software like this not possible. Writing copy Getting traffic not possible. Okay. But because of AI, all this stuff's possible now. We're in a whole different world than we were six months ago. That's what's crazy. Okay. And so before all this, it was really hard to find unique, interesting secrets. Okay. So I understood that like I taught for a decade teaching entrepreneurs how to pull their frameworks out, how to teach their secrets. It was hard. It was complicated. Okay. Today it's very easy. With AI, I can sit down with a creative director, a digital one we built, use answer some questions. and they can pull all of these secrets out of you and make them unique and interesting and very powerful. Okay, that was not possible before. Now it is. Okay, before, as you guys know, building software was not easy without a full development team. Okay, a minimum of $100,000 investment might get you one or two guys for four or five months, right? Uh but now you can do the whole thing. You can build custom software created literally clicking a button and talking. Okay. And so now I'm like, man, we could like people could actually turn the frameworks into software now. This is insane. Okay. And in traffic, before traffic was so hard, like we literally had a team of like five or six people running our affiliate program and we had uh canband boards and pieces of paper and Excel sheets trying to keep track of people's names and trying to figure out like how do I get this person's email address and we're like it was so hard before and now they AI is fast. We can find partners and uh in literally in just a second you saw with Ben, he pulled here's 55,000 people in the fishing market. Like okay, let's sort them based on who's most likely to promote. Sort them, find those people, contact them and like you can get off to the races so fast. like everything's changed. Okay, this is going to happen so much faster for you than you ever thought possible. That's what I want to talk about. If you ever like if you've

been dabbling this for a while, even a year ago, two years ago, 6 months ago, whatever it was, like it was hard. There were a lot of pieces, okay? But I want to tell you that you're in a time like the most exciting time in the history of all time where these things can happen so much faster than you ever thought possible. Okay? You just got to believe it and you got to plug in and then start running with us. Okay? Okay. And I know I talk fast, but it's because I am on a mission to help so many of you guys. Like my mission when I wrote Expert Secrets book, it's the first time I think I articulated where I was just like everyone out there, you got a message. You got something you can change somebody's life with. And I felt this like calling like I got to figure out how to get people out there. And for the next, you know, man, six, seven years since I wrote that book, that's what I've been doing is like helping to get experts and people like you who have frameworks to get you more successful. And it took a long time to get people to go out there and create their frameworks and create a course and then create a webinar to sell the go. it would take anyone six months, nine months, a year, two years to be able to do that. Where now it's like you can do those same things in a weekend. You just got to learn the process and then you can move so much faster. So, if you've been trying to do this for a long time and it's been struggling, I want you to know this can happen much faster than you ever thought possible. Okay, so that said, um, are you guys okay if I spend about 10 minutes going through a special offer we literally made last night for you guys to help you be successful? You guys cool if we do that? And what's cool about this is this offer is so cool. It's actually free if you're already a marketing secret AI member. So, that's what's cool. This stuff's all going to be inside the platform. Okay. Um there's one caveat though. Okay. This is you have to not just be a member of marketing series. You got to be allin. Okay. When I say allin means not like I'm on a trial and hopefully I'll decide if I'm going to stick or not. I'm not really sure. What allin means for me? It means you're upgrading off of a trial. Okay? Because trial you're kind of dabbling like I'm going to see if this is any good. I'm just going to like I'll put my feet in. Let's see if the software works. I'll see if I like it. Okay? I want you to upgrade from being someone who's kind of dabbling to going all in. Okay? If you go all in, which means you're going to upgrade from uh from your trial to like to a bigger account, then what we're going to do is we'll give you access to this entire package for free. Does that sound fair? You guys cool with that? Okay. So, I'm asking you to upgrade and I'm going to give you guys the most insane offer ever to get you guys upgrade from a trial to one of our paid levels. Okay. All right. So, now you might be thinking, "Okay, Russell, is this going to work for me and my business? " Okay. Maybe you have an agency. Like, I have an agency. Is this going to work for agencies? Yes, it will. If you have an agency, first step, we figure out what your frameworks are. Maybe it's the six SEO uh SEO services. Then from there, we're going to turn to software. The software could be the brand mentioned tracker. And then from there, we're going to help you to actually launch it with other agencies and things like that using the dream 100. Get it out there. Okay. So, that's how it works. Okay. But Russell, what if this works if I'm in like an alternate education influencer? Well, it's going to work for me. Well, yeah. Number one, we're going to figure out what are your frameworks. I got the same slide in there twice. Sorry. It's the wrong one. Anyway, okay. Oh, here we go. Okay. Yes, you're create the loop homeschooling system. Okay. That could be the frameworks we create. And then from there, we're going to build software that's your soft your uh your rhythm and progress tracker. And then from there, we're going to help you find other homeschoolers to help promote it. Uh other homeschooler influencers to promote it and then start driving traffic for free. Okay. Well, Russell, will this work if I'm a network marketer? Well, yeah. Heck yeah. All we got to do is number one is figure out your framework. So, figure out your instant downline strategies or secrets. And then from there, we'll build software that actually uh is the perfect recruiting tool that let you DM different people to build your downline. And then from there, we'll get other network marketers to promote the software and then blow up the company with you. You guys getting this? But Russell, I'm in a different business. I'm a vegetarian bodybuilder. Could this work for me? I don't care what business you're in. If you're a vegetarian bodybuilder or whatever, it can work for you. So, if you're a vegetarian bodybuilder, let's just say you create a new framework called the plant method. P L A N T. I don't know what that stands for yet, but that's going to be your framework. And then you're going to build software, okay? Where it's the plant meal generator. It's going to generate meals for them based on the frameworks that you teach and you create. And then from there, you're going to go and uh use influencer secrets to go find other influencers who are vegan, vegetarian uh bodybuilders, and you get them to promote your software for you, and you start getting tons of traffic for free, better than free, and it's going to be amazing. Okay? Like, this works in any business, you guys. The question is like, Russell, will this work for me? Okay? Yes, it'll work for you if you will put in the work. Okay? And that's it. It's how the game is played. Okay? Um, I've been doing this for too long and seen too many success stories to not believe it'll work for anybody who actually puts in the work and the effort. Okay. All right. So, when you guys decide to invest in this and upgrade from a trial to one of our paid accounts, this is what you're going to get. Okay. Number one is we're going to walk you guys through uh what we call AI powered product launch to help you to actually launch your product. Okay. These are uh five facilitated group coaching sessions we're going to be doing together to walk you through step by step. So, by the time it's all done, everything's finished. Okay. Each of these uh facilitated events is like a half day to a dayong event depending how long it is. And we're going to walk you through how to do everything, help you implement it. Okay, during this challenge, I got 90 minutes today to jam everything down your throats. This is a lot slower, right? It's not just me talking million miles a minute. We got facilitators who slow things down. You get to workshop things and actually get everything done and implemented. Okay, so I'll walk you through what these five are. Uh these are five sessions with actual human beings. I know we're an AI challenge, but we're going to have actual humans who are on these who will be talking to you and sharing these ideas with you to make sure that actually makes sense for you. Okay? So, you get human coaches and

walking you through the master AI launch plan. Okay? Now, as you're getting started with this whole process, and I'm sure over the last 48 hours, uh you're working with AI and you're like, "Okay, how does AI even work? Can I like what can I actually use AI to do? I need some help building my AI skills completely from the ground up. " Okay, that's what's going to be happening during this very first session. Okay? We're going to help you to master the AI strategies to um like all the basics to make sure you're ready to rock and roll. Okay. Again, the stuff we kind of talked about in the last two days. We'll have a chance to go deep on it and work with you guys to get all your AI up to snuff so you're like, "Okay, I'm running with this. We're having success. I understand how this works. " You feel very comfortable. Okay. This session is designed to uh help you to be able to move as quick as humanly possible. Okay? Because after you master the basics of AI, then you can start running. All right? Um, and the goal of this again to leave this session with all the basic AI strategies understood like understanding how to hook things into the brain, understanding how to get your attracted characters, understanding how to use other platforms, like all that kind of stuff. By time it's done, you're like, "Okay, oh, I feel confident. I am now an AI master. " Okay? You'll be one of the dots on Todd's little dot chart. They show the VIPs. Like, you'll be someone who's actually doing this every single day. Okay? Now, as you set your seven figure shortcut, as you start setting up you probably be thinking, "Okay, what if I don't have any stories yet? " Okay? Okay. Or what if I've never written a book or written a blog or a marketing email. I've got nothing even to upload. Um, so that's what this second session is going to be about. The second session is called our story extraction live session. Okay. The goal of that is to extract your attracted character voices and your stories through live facilitated coaching. So you will show up that session by time it's done you will have extracted the core stories. You have your origin stories, your product origin stories, uh testimonial like all those kind of things. The core stories you need to have inside your attractive character database will be extracted and added to the software. Okay. And so we'll be doing it with you guys step by step along the way. And if you show up like I don't think I have any stories, Russell. I guarantee that we will be able to pull these things out of you. We've done this a million times with tons of people. And we can do it with you now with AI so much better and so much faster. Okay. All right. This session is designed for to be able to extract a vault of as many money-making stories as possible uh as quick as possible so you have them inside the software. You're going to leave this session with a story bank full of money-making stories you can use in your emails, your webinars, your VSSLs, everywhere else uh that we'll show you guys how to do tomorrow. Okay. Now, as you build out your secrets and your info product empire, you might be thinking, "What if I don't have anything unique about me? " How many guys you feel sometimes like, "I'm just me. I'm just Russell. Like, I don't have anything yet. " Um, okay. What if I don't know how to create an offer or a product or what if I choose the wrong secrets? I create something stupid or something generic or something nobody actually wants. Okay. Well, that's what session number three is all about. our offered, our secret creation. Okay. This is where we help you create your secrets and your offer through a live facilitated coaching session walking you step by step how to pull these things out and actually create an offer that people are going to want. They're going to want to buy. Okay, so that's going to be the third one. This session is designed to help you quick as possible get the right secrets and create a level 10 offer as quick as humanly possible. By time it's done, you like, I know exactly what to sell and how to sell it. And people are going to be excited. Okay. Now, you're going to leave this session with your secrets and your level 10 offer finished. Okay? And it's gonna be cool because your love and offer is now gonna include software which was almost impossible six months ago. And now all of you guys are gonna have your own software done inside of here which is cool. And you might be thinking uh as you build out your software like uh what if uh like which software should I use? There's like is it cloud code? Is it lovable? Is it a different one? Like what's the best software to create and what if I've never coded before and what if I mess it up and what if uh and what if how do I know if the software idea I have is even going to sell and then what if technical what if there's databases and member management and what if how do I take payments and all that kind of stuff and you're stressing about software side. Okay. If so, the good news is next session is our so is our software creation live session. Okay. This is the facilitated uh event. We're going to go be step by step to help you to get your uh live your software live done and launched and live. Okay? And it's going to be amazing. Now, there's different software you can use for this. Okay? Some of you guys are more advanced people are going to want to use Cloud Code and we'll show you how if that's if you're a more advanced person. Okay? Some of you guys more beginners and you're going to want to use Lovable. Okay? And we'll show you guys how to use Lovable. Okay? Both those are great options. And the third option, I'll talk about this a little bit later, but the one that I did last night that I showed you is a really cool tool that Todd built called Overskill. And uh we may give you guys beta access to this one as well because it's pretty awesome. So, um that's what the live software that's what the software creation will show you how to actually use these tools to do it. Okay, this session again is designed to help you to create the right software as quickly as possible. Okay. Um and that way you leave the session, your software will be completely done working, optimized, all the things that will be happening. Okay. Now, as you're building out your traffic strategy to actually start selling your software, you might be thinking, well, how do I find strategic partners? And how do I like what if I don't know anybody? And what if I don't have a large following? And what do I actually say to partners and influencers to get them to actually say yes to me? And what if I just started my business? No one's going to respond to me, right? So, good news for you guys is the last session, I believe it's the last thing, we're number five now, is the seller acquisition live session. We're going to help you guys actually research, gather the people, and then I'm going to show you guys how to actually recruit those people, how to send the messages, like the right things to say, how to structure your affiliate programs, uh your commission structure, all that kind of stuff. So, we'll be showing you guys that during the seller acquisition live

session. Okay. This session is designed to help you to research, gather, and recruit your partner traffic as quickly as possible. Okay. Now, you're going to leave the session with the list your partners created and at least one contact actually made. It's going to be fun. Okay. So, this is the very first thing we're going to give you is the AI powered product launch. Okay. These are five sessions. Um they'll be happening over the next two months or so walking you through step by step how to implement this thing to get your product done and launched and live. Okay. Total value of this is at least $2,997. Okay. So the first thing you get is upgrade your marketing secrets AI account is AI powered product launch $2,997. Okay. Number two, um there's this really cool tool that Todd built for himself called Overskill. Okay. It's similar to lovable but um a little bit better. Okay. uh in a couple different ways. Um this is the tool I used yesterday to build out the Napoleon Hill software. Okay, now this is an interesting one because it took longer than level one. I like why is this taking so long and I had Todd explain it to me uh because what happens with like level is it builds an app but you still have to go find a database and all these things you have to connect to it to make it actually work. Cloud code is the same way it builds the software but you got to go and plug it in. Uh what Overskill does is it takes it he built it like for someone like me. I always joke about this like Russell if Russell can use it then anybody can use it. So, Overskilled is similar to Lovable, but it does all the things like the database, the funnel, the payments, the member management, all that kind of stuff. Okay. Now, Overskill, when I asked Todd if we can include this, he's like, "It's not done yet. " He's like, "I built it just for me and for our internal team. Like, all of us are using it right now. " Um, but I decided, um, I'm a little bit bigger than Todd and he's not here today, so I'm bullying him. I was like, "Hey, Todd, can we use this? Can we give this to people? " And he said, "Um, at first he's like, "No. " He's like, "This is like an internal tool. " He's like, "It's invadable. " like there's things happening like you saw in my demo video something broken it's like the database is disconnected we had to do something else and it it's not perfect yet uh but it's really cool so what we're going to do is during the trainings we'll teach you how to use level cloud code and then we'll give you beta access to this but you only get beta access to understand what beta access is beta access means the only people using this right now are me and Todd and a couple people on our team and there's definitely 100% going to be bugs there's going to be problems coming up okay what's cool about it is you can be building software you submit the bugs to us and then you have the ear of our dev team aka Todd fixing those things in real time. And so it's kind of a cool place to build on. And like I said, building on Overskill is nice just because of the fact that um it builds out again the funnel, the payments, the member management, all that kind of stuff all in one spot and you don't have to go connect all these other databases. And so uh we will release beta access to this as well. Uh for anybody who's involved. Uh but again, just knowing that like it's not going to be as polished as lovable, who's got a billion dollars in funding behind them to build it. Um but it's really slick when you get it working. So um so that's going to be the first part. The second part here is we'll give you guys beta access to overskll and overkill will just keep getting better and better over time. Okay, so total value between the product launch and the beta uh beta access to overkill is $6,994. That's first thing you get and the second thing you get total value of that. Okay, next thing is we're going to give you guys upgraded access to marketing secrets. Again, right now you guys are a trial. I want to upgrade you guys to our highest level. Okay, so highest gra level is called platinum. And platinum is going to unlock all these other bonuses, but it's also going to give you guys access to a bunch of other things. Okay, it's uh you get more credits every single month. So, you can use more stuff inside of Marketing Secrets, but also what I found is that inside of my account um I'm doing things, but I like I didn't fire my entire team. I got a lot of people still work for me and I want to give them access to it as well. Like um I have some people my team who work on funnels. I was like, wouldn't it be easier if they could log in and they could use my attracted character voice to write emails or to write funnel copy or write a video sales letter. And so, um we built it so they can have C licenses. So right now when uh the upgrade account and marketing secrets you get will unlock five seat license which means you have five people on your team. They don't have to pay anything extra. They can log into your account. They have their own sub account and they have access to your attractive character to your um dream 100 software. So you can if you have an affiliate manager that you just give them a seat they can log in there. They can run your whole affiliate program for you. Right? You have a copyriter log in they can run a copy for you. Okay. All these other skills that we're going to keep adding all these other tools to keep adding. Uh you have five seat licenses to let your team in there to do things with you. Okay. So we're upgrading it to that. You get five C licenses and then also inside there you get all the uh AI oneperson marketing apps. Okay, tomorrow is marketing day. So tomorrow we're going to walk through all these apps and show you how they work. Um but you get access to all the different marketing apps as well. And uh we keep adding more all the time. Like I said, this is um this is where I'm playing. This is my playground is create keep creating really cool apps based on all the frameworks for my books and adding them in here and uh perfecting them and testing them. So, we're literally like inside of our company, each system we've had that we've been running for the last decade with human beings running them, we're reverse engineering these systems, these processes, turning them into software, testing them for ourselves, and then giving them to you. And so, this uh part of the platform will continue to get better month after month as we perfect these um these apps and keep adding more every single week. Okay. And so, these are some of the apps in there right now, but there's a whole bunch more coming and they're insane. U Okay. Uh chief of staff, you guys know we talked about this yesterday. Chief of Staff gives you the ability inside Marketing Secrets to connect you to all the platforms so you can have everything in one spot. So you're not paying $200 a month for Claude and for Manis and for

Perplexia. It handles all that for you and hits the right uh AI for your needs. It also has the voice data bank and story hooked to be able to pull all the things uh that we did yesterday as well. And that's all in there as well. Also is um at least once a month and oftentimes multiple times a month basically every time we launch a new software we have a monthly uh strategy sprint that goes with that. So I don't just give you a software like here here's some software. Good luck. Like there's a sprint. You go and you watch it. It shows you exactly the strategy, the tactics, and how to execute on it. You watch that and then it unlocks the software for you. So you guys may have noticed last night there's a sprint in there called the dream 100 sprint and you can go and you watch that and it teaches you the dream 100 and then it unlocks that app inside the software for you. Okay? And so each of the sprints will do that. That way you're never given some software like I don't really know what to do. You just watch the sprint. Okay? It watch the thing and then you log in the software and now you know exactly how to execute on it. All right? Uh, so all the dream hunter sprints are in there and each month we keep doing more and more of those. Uh, so we have that there in there as well. So you got the AR power product launch, overskll beta access, you get the all-in-one person marketing apps, upgraded marketing, uh, secrets account. Okay, so you add those all up. Total value of two $26,991. All right, next. Never get left behind. Um, this is something you're probably getting more and more aware of is number one, Todd is the smartest person on the planet and he is 6 months ahead of everybody else in AI because he gets access to stuff six months before anybody else does. Okay, just because our history working like Todd literally flew from here to San Francisco to meet with all these big tech giants, AI companies, stuff like that because he has access to stuff that none of us have access to. So Todd's always in the forefront six to eight months before anybody else. I'm doing it from like how do we scale and actually make money with the things Todd's learning. And so every single month Todd and I will be jumping on different months giving you guys updates. So Todd's like here's what's happening now. Here's a new update with Claude, whatever. Here's the new thing here. Here's the best thing. And he'll keep us all on the cutting edge of AI so you're never falling behind. And I'll be showing you guys based on what Todd just said, here's how I'm making more money right now. And so we have these what's working now sessions from Todd and I keeping you guys up to date on what's working now to make sure that you're always in front of everything. Okay. Uh so there you go. So that's never behind. So you got all these things so far with the AI product launch, overskll app creator, one all-in-one marketing apps, never left behind training, $27,888. Uh next thing you're going to get is my bot. So um for my inner circle, I do a session called decade in a day where they fly out here. Um, and then I do one-on-one consulting with them. And so when I was testing out this AI consulting bot that had all you guys create yesterday, I made one specifically trained on all of my consult consultation clients. So I took all my transcripts of all my answers for everything. We built it out plus I upload all my books, all my courses, all my everything. And so any of you guys when you upgrade to this level, you'll have access to the decade in the day Russell coaching app as well where you can ask it questions and it's going to pull all the best answers from my coaching sessions to all my high highest level clients. uh plus all the best practices for my books and everything else. So, we'll give you guys that as well. That way, you can literally, it's almost as good as asking me. It's probably better than asking me a question. Uh you ask me a question, I got to try to remember stuff. This has access to everything I've ever said in front of it and it can go and curate the ideas and bring it back to you. So, you have access to basically me coaching you whenever you want as well. Uh which will be awesome. Someone said, "Mike drop moment. The goat of all goats. " I'm just reading all the comments now. Well, thank you guys. You're excited. Go to Times, too. I will take that. Um but we're not done yet. We're still going. Okay, decade a day. Next thing you get, you get the AI powered product launch, overskll, uh all the marketing apps, never left behind, decade consulting, Russell, $28,000, plus you're going to get all of my secrets. Okay, now this is what's cool about this. Uh I'm really excited for this. I'm going to have my team start come and start setting this up. I got a surprise for you guys. So, as you guys know, um I wrote my three core books. I wrote. com secrets, everything I know about funnels and expert telling stories and persuasion and things like that. And then traffic secrets, everything I know about how to get traffic. Um, but how many you guys think that there are they're right there. this is the only stuff I ever wrote? Okay, if you know anything about writing books, there's always like the cutting room floor, stuff that doesn't make it in the book with the publishers like you can only have x amount of pages or words and so all this gold you create that you wrote, you can't put anywhere. Uh, or there's topics you wanted to go really deep on, way deeper than you did before. And so, um, there's actually not just these three books. There's a whole bunch of lost secrets that didn't make it in the in these books, unfortunately, that I wanted to that I was really excited to actually share with you guys. Um, and so I created something really cool for you guys. Um, I'm calling these obviously got do secrets, expert secrets, and traffic secrets. I'm calling these the lost secrets, okay? And these are all secrets uh that I wrote in my books that didn't uh that didn't actually show up in the books. And so I'm going to walk you guys through what they are. Um, and I'll kind of show you these. Um, all right. This first one, this is expert secrets lost secret. This is called the continuity VSSL. How many you guys run a membership site or continuity program and you want to know how to do a VSSL specifically for that? Uh well, here is the book that uh I go through my entire framework and my scripting and my structure and everything. So, this is one of them that you guys will get is the VSSL continuity book. Um I'm go I'll flip through a couple of these. Let's see. Here's one. Do secrets. Um split testing and funnel audles. Uh my publisher said this is too advanced for uh. com secrets. So, uh if you want to learn how to do split testing and funnel audles and get your funnels converting higher and higher, uh you get this book as well.

Boom. Uh, next one here with uh, Agora. I told you guys uh, I funnel hacked all of Gore's uh, VSSLs and from that I wrote an entire book manual uh, to train my internal team and my internal AI on how to do those. This is the entire Agora secret one story showing exactly how they create all of their uh, their VSSLs that built their company $ 1. 5 billion in sales. Uh, this one is how to do explainer vid videos. This is one based on how I've done I did the riplin video. I did the pro it video. Some of these viral videos I created. This is the training how to do that. Uh, funny explainer videos. This is basically everything I learned from the Harman brothers how to do funny videos. That was a chapter got cut. Uh this is u the most perfect webinar. Um a lot of you read my stuff about perfect webinar. Uh we've updated a lot over the last two years and I wrote a chapter on that. It is insane about how all new updates on the perfect webinar make it even better and convert higher. All the stuff we've been learning in real time. Um uh this is daily Seinfeld emails. If you read um do secrets I talk about daily Seinfeld emails. I think I had three pages in there but this is one of the most fascinating uh communication devices that we have. And in there I talked about three different ways you daily signf fil emails. There's actually 11, but I didn't have space to talk about them. So this has got all 11 plus case studies, examples of everybody who's actually used them that I swipe file my swipe files. Put that one over there. Uh this one uh is called the dream 100. Uh I talk about dream 100 in traffic secrets, but I didn't have a chance to go really deep. Um I had an inner circle media. I talked about what I called the attention transfer. I went super deep on it and we took that and turned it into a book as well. This is another uh like a 70-page book just specifically on how to use dream 100 uh as part of the great attention transfer as traffic gets more and more expensive. This is the key to actually getting free traffic. Uh the attractive character. Um again, I've got a couple paragraphs in my books about attractive character. This is the deep dive that goes really deep on exactly how to create and craft your attractive character. Uh another lost secret, how to find your voice. Um this is huge. A lot of you guys who are part now like I don't how like how do I capture my voice? Boom. You get finding your voice book that'll come with it. Uh, oh, that's tipping over. All right, we'll keep going. Let's see. But wait, there's more. And then we got this right here. Uh, soap opera sequences. Again, I talk about soap oper sequences and expert secrets for three or four pages. Uh, but man, this is like one of the most fascinating communication devices ever. And so, this is the deep dive. I think it's like 80 pages. Yeah, 80 or something pages on how to structure soap opera sequence the right way. So, those are all in there. And then um I got one other thing I'm going to show you guys really quick. Uh can I go back to slides for five seconds? Won't come back out. Okay. Um so this is what they all look like here. These are all these are the 12 lost secret books uh that didn't make their way inside of the do secrets expert secrets traffic secrets trilogy. Now there's one thing you might notice there's a yellow book up there in the corner. You guys see that? I'm not sure if you noticed this, but you've heard about docom secrets expert secrets traffic secrets. But there's another book in the works right now that's interesting. It has a yellow cover. It's called Offer Secrets. Oh, now I don't have any missing chapters from this yet, but how many you guys would want be interested in the first chapter? Um, one of the first chapters in this book that I'm currently writing that's going to be coming out probably in a year from now based on publishing cycles. Um, the most important thing you need to know about offers is how to actually create a new opportunity. If you understand this, this is like the most important thing about understanding offers that nobody understands. Like I talk about this like I blew my face. Everyone's like, "What are you talking about? It's complex. This is the best thing I've ever written on how to actually figure out your new opportunity. Uh so you will get this a year before anyone else has a chance to read it and this will be in there as well. So these are all books uh these will be digital books that are inside of the members area that you'll have access to as soon as you guys upgrade your accounts here in a little bit. So uh can you see that? So where's the wide shot? There you go. This is all the secrets I got. I think I'm out of secrets at this point between the three core books and all these extra bonus ones. Um yeah, there you go. So these will all be inside the members area as well for you guys. That way you can go deep dive on any of these ones you want to really understand and go deep down which will be really cool. And the only way to get these, they're not for sale anywhere else on the internet. The only place is right here, right now when you guys upgrade to your marketing secrets uh account. All right, we're almost to the end, you guys. I promise. Here we go. Back to the slides. Uh so here we go. Uh there's everything so far. All marketing apps, Overskill, the six uh live coaching sessions, the never left behind decade in a day software, the lost uh secrets books. Um let's see what else we got. Oh, this is cool, too. So, I told you guys, um, uh, I don't sell courses anymore. I basically shut down all my course selling everywhere, and I put all my courses inside of Marketing Secrets. AAI. So, you guys have access to courses. We sold anywhere from $500 to $200 or $3,000. They're all inside of Marketing Secrets as well. So, there's a lot of them in there. So, if you want to learn about or you want to see any of my keynotes from Final, my all my keynotes are in there. Uh, all the books that are not published books are in there. Uh, newsletter, I ran a print newsletter for like three years. People pay 97 bucks a month for them. All the back archives and issues are in there. Uh, all my video courses, all my audio courses, all my podcasts, they're all in there and there's a lot of them. So, if you want to learn about anything in the Russell world, they're all in there. Uh, all the courses that people in past, they're all inside the members area as well. I don't want to get overwhelmed because this is not something you need to like go do all of them. But if you're ever like, I want to get more leads, go do the fiveday lead challenge. Uh, I have a brick and mortar. How do I grow my company? Go to watch the brick and mortar challenge. Um, you know, whatever the thing might be. You go through, you can study all

those. And the coolest thing about it on top of it, if you're like, I don't know what to study, ask the chief of staff. Chief of staff is hooked into this library. You're like, what's up, chief of staff? today. I want to learn how to build a build an email list and it'll scan through my entire archive and like here's the four places Russell talked about. You can click on it, it'll fast forward you directly to that spot so you can just watch that thing and get the nugget you're looking for right then in real time. So this is kind of like giving real time access to everything I've ever said in my brain at your fingertips. That way you can implement these things faster and faster inside of marketing secrets. So yes, it's my version. Dan Kenny has the whole enchilada. This is the Russell whole enchilada everything there. So that's all stuff we're adding to Russell course library. This offer is getting more and more insane as you keep going through, keep adding out sneakers books, the course library, totally buy $39,000. Now, I have to ask you guys a question. When you invest in this today, and if all this did was help you to finally make money with AI, would it be worth it? Right? Like, I'm obviously not charging $42,000, but if it did, right, and you stopped going through like all these AI productivity courses, AI write a book, or all these things, and like actually learn how to turn AI into money, would it be worth the $42,000? Yes, of course it would. Want to say, I'm overwhelmed. Good. That means you got to jump in here so you can go step by step through the six tradings. I'll walk you through everything. Okay. Now, if all this did was to finally turn your ideas, your secrets into software, the thing that made me a billion dollars in sales. Okay? Would it be worth it? Yes. The first time in history, you can take your frameworks, ideas, and turn them into software. And if you don't have frameworks yet, we're going to help you to extract those as well. Okay? If all this did was make recurring uh was turn the money you're making right now, but turn it into recurring revenue. So getting recurring rec recurring revenue fair from your ideas. Yeah, of course it would be. It would change everything. Now you're not just like sell a thing here and there. It's like every single month I know like clockwork money's coming in because of these people on recurring revenue for my software. Okay. How much would it be worth to take all of your frameworks, all your ideas, all the things you're teaching or talking about or thinking about and turn them into actual software that people can implement and give them transformations. You can change lives of people you've been called to serve. Okay. For me, it's been worth a lot. Okay. The last decade's been instinct. It's been the craziest ride of a lifetime, right? And it's been worth a lot. And the secret, as you guys now know, was use like being able to blend info and software. And we never could do it before AI and now you guys could actually do this. Okay? So, you can see why this would be amazing deal if we were to sell this to $15,000. Okay? And uh for a while, we actually that was going to be the price for a while. We're like, $15,000 is going to be insane. And then we're like I want to I know there's a lot of be like new beginner people on here. So, for the beginners, like how do we make something that's valuable that everybody could afford? So, we dropped it down. We sought through this and said, "What if it dropped down to $12,000? " Like, "Ah, what if he did more? What if dropped down to $10,000? " And then the problem with that is like when I got 10,000, I'm like, "This is tough because I have a bonus I want to give people. " And the one bonus I'm going to give, you guys know about it yet. The bonus itself is worth $10,000. Like, if I sell for 10, I'm giving a $10,000 bonus. Like, uh, it doesn't really make sense. Um, do you guys want to see what the $10,000 bonus is? Actually, I can show you what it is. Okay, here's the $10,000 bonus. Um, uh, basically we have a coaching program. It's called Two Comic Club X and people pay $25,000 a year to be there. We meet together uh every single quarter. And so what we're going to do is we're going to let you guys uh when you invest today, we're going to give you guys a shadow seat to come to a 2CX event. What that means is 2CX all the mastermind group, they meet here at the office and meet places. You're going to get a shadow seat. You get to come to one of the events and just kind of participate and hang out and get to know all the people, network with all the people in our coaching program, get to know them. And it's the only way to get into the coaching program now. there's not a public space for you to log on and sign up for it. And so what happens is you have a chance to come to one of these events, spend time for two days here in Boyisey, Idaho, get to know the members, and then if you're interested at that point, you have a back door. You can actually upgrade and join the 2CX program. And if it's not a good fit for you, you don't have to, but it's the only way to get in. And so we're going to give you a free seat for you to come as we call the shadow seat to come and actually experience one of these events here in Boyisey Idaho. It's amazing. They don't always happen here at the office, but a lot of times they do. So you you'll get a chance, you'll get a ticket to come to one of those, okay? And so again, those shadow seats we normally sell for $10,000, but when you invest in I'm going to give you guys access to come to one of those events. Again, it happens about once a quarter and you come to one of those and experience 2CCX and experience that mastermind of these people that are building insanely cool companies. It is going to blow your mind. Okay. All right. So, we're going to throw in the 2CX sheet as well. Shadow seat as well, which means again that alone is a $10,000 thing we normally sell. Um, but I wanted to do something really cool for you guys because this is our first time talking about AI. It's first time I had a chance to share these things with you. Um, so we're going to make you a crazy offer. This is my final offer. It's not going to be 10 grand, eight six grand. What we're going to do is you'll get access to everything we talked about here for just one payment of $2,997. Oh, it's less than you guys thought. I'm watching it was like five grand, $5997, 10 grand. Yes, I undercut all of you guys. This is way cheaper than you guys thought thinking it was going to be. All right, so yeah, one payment of $2,997. And again, you can get six months of marketing secrets uh for free during that time. Okay, no monthly payments, no anything. You get uh marketing secrets, you get overskilled the entire time, you access all the other things. Plus, it unlocks all these other bonuses. Plus, you have a chance to come to two-day

event um everything. And all you got to do is to go upgrade your account at aeschallenge. com/join. That's where you have a chance to go and upgrade. Uh again, I tried to make this affordable for everybody. It's uh the lowest pricing we've ever done for something like this. Um but I think it's key because they get you guys in here at the very beginning. Okay? And if you're like, "This is amazing, Russ, but I don't know where to start. " That's the whole goal. Okay? As soon as you come in, we've got our six events or sorry, five events that'll be walking you number one getting your software like learning and mastering AI, right? Then pulling out your extracting your frameworks, getting it built into software, driving traffic. We take you step by step over those five events to help you implement every single one of these things. And then you have access to all the tools and everything else on top of that. Uh which is going to be amazing. Okay. Um and on top of that, don't forget we're also upgrading your marketing secrets account to the highest level, okay? Okay, which means you get more credits every month, means you can produce more stuff, you can do create more software, all sorts of stuff like that. Um, and you get 5C licenses. So that means five of your business partners or friends or spouse or kids can also have access to the software with their own accounts to come in there and they can start leveraging all the tools that you're putting in your brain, your attractive character, and they can have access to that as well. That's basically getting five accounts on top of your core account, which is pretty awesome. Okay. And then this is the guarantee. People always ask, is it guarantee? I have a better money back guarantee. Okay. We will work with you until you win. Okay. We're not going anywhere. I've been in business now for 25 years almost. Um, we're not going anywhere here. We are here to continue to work with you until you're successful. So, sign up, come in here, and just stick with us, and we're going to help you to implement AI, help you to do things because we want you to be successful with this. Okay? So, all you got to do is open up a new browser window, go to aicceschallenge. com/join. And, uh, one thing to note though is this bonus right here, this is what we call a disappearing bonus, which means this bonus is not available tonight or tomorrow or later. This is my bonus that gets people to take action because most of you guys are like, I think I want to do this. But you're like, uh, I'll think about it for the next couple hours. Maybe I'll think about till tomorrow. I'm sure he'll make the offer again tomorrow. And you're thinking about, so I'm going to make I want to get you guys off of your seats to take action. And so this experience that we normally sell for $10,000. You get to come get a shadow seat to a 2CX mastermind group, okay? Normally sells for $10,000. You get a free shadow seat to one of our events coming up this year. Um, if you buy during the break, if you buy after the break, this bonus disappears and it's no longer part of the offer. Which means if you sign up, and we're going to take like a 10-minute break here in a minute. If you sign up in 11 minutes after the break, you don't get this bonus. You sign up during 10 minutes, you get this bonus. Okay? This alone is worth more than the entire thing you're investing. It's going to give you the chance to come to Boisee, Idaho, and be in a group of other people who are very successful in their business, who are doing who are playing this game very high level. You can ask them your questions. You can network with them. Some of them might become your future business partners. like you want to be in this room. Okay, again, we normally sell shadow seed for $10,000. You get it for free if you buy during the break. Does that make sense? Type in break. During the break, so you understand that after the break, it's gone. Okay. All right. Yes. Yes. Okay. All right. So, here's the game plan, you guys. This is everything you get. You get AI powered product launch. That's the five live events we're going to doing together. You the overskll software app creator. Okay. Again, it's beta access that one, but we're also showing you how to do on cloud code and lovable. You get the one uh the all-in-one marketing apps that keep growing every single month. You get the Never Behind Calls with Todd and I. You get the decade AI consulting. You get all the lost secret books. Uh you can get the Russell Brunson course library. And you get the shadow C2 CCX if you join during the break. Uh total value $42,000. Um and you get for uh grab your spot for $2,997. All by going to aseceschallenge. com uh that is the link. Okay. I'm out of breath. If you're in right now, I said Amy said I'm in. If you're in right, I'm in, you guys. I got to do this. Insane. Type I'm in the comments down below. Type in I'm in. I want to see who which you guys are already in on this and you're going to come in. All right. You guys are in. We've got Ann's in. Lynn's in. Jos's in. Uh Angel in. Vince is in. Tori's in. James is in. Joel's in. Donna's in. Mara's in. Dallas is in. TJ's in. Alicia's in. Mike's in. Can't do this fast enough. Jen's in. John's in. Uh, congratulations. You guys getting in. All right. This is what we're going to do. We're give you guys a chance. I know some of you guys I got to go find my wallet. I got to go. I got to go do whatever. I got to get a screenshot of this. Like take We're going to take a break for about 10 minutes. Okay. I'm going to play a really quick video while we're doing that just to like for you honestly for background noise, but we're going to watch a video that's going to take you guys on a little bit of an entrepreneurial journey about like the fear and anxiety. I know all of us get nervous like gosh, should I do this thing? Should I not do this thing? Like this is scary. Like this is a whole new chapter of my life. I'm going to be taking my frameworks, the things I'm scared about, my most precious, my ideas, and we're going to turn it into actual secrets that I could sell or frameworks or whatever you want to call it. And then we're going to build it into software and I'm going to get people to pay me every single month have access to my frameworks and my software and it's going to change your life forever. And I know what with those kind of life-changing thoughts and ideas, it's scary. So, I'm going to give you guys 10 minutes to kind of like shake it out. We're going to play this video in the background to kind of get you guys your mind around like that scary thing and then give you guys a chance. Take that leap of faith. Okay, we're going to do that. I'm going to come back in 10 minutes from now. In 10 minutes now, we're going to go through a lot of Q& A's. Um, McCall has been taking all the questions you have been asking that question and pulling them out. So, you have a question, drop them in today. Um, and we'll go and do go and uh put them together and we'll do some Q& A for

you know, for a little bit afterwards and we'll be done for the day. So, that's kind of the game plan. Some of you guys are asking uh saying uh do we have to um when sideby? This offer is going to be open for a little while, okay? For the next couple days. But, um the bonus for you to come to a 2CX shadow seat, actually come to an event here in Boyisey for two days. that uh that offer that part disappears today. So, now is the time to go. Um, someone's saying, "Do you have financing payment plan? " I don't, but the good thing there's a company that'll finance it for you. There's actually two of them. One's called Visa and one's called Mastercard. They will finance this for you. You put on a Visa or Mastercard and then you pay the minimum monthly payment towards that and that's called financing. So, yeah, they're financing company. We're not a financing company. Uh, it's $2,997. Uh, the reason why we can't finance this is because people who are paying the premium level of the Marketing Secrets app are pay $297 a month anyway. Like that's the cost to be at that level. You guys get that level for free for the next 6 months. All the credits, all those kind of things. And we have to pay for those credits. Like I have to pay perplexity and chat GBT and claude like we're paying for those. Like there are real legitimate hard costs associated with you getting an account. So it's not something I can like give you for free because a third of that money is going back to AI credits. I don't even get that money, right? And then the rest of us to do support the servers and the team and like and so we don't do payment plans just because um yeah, it's less than like the credit card. Anyway, that's kind of why. But again, Visa Mastercard can finance it for you and then you have the chance to come in here, go through the process, start making money with AI, right? And that will cover the cost of everything that you've done when you're in here. Okay. Uh Jeff said, "Wait, it's not $97 a month. Your basic account is $97 a month. When you guys take this offer, we're upgrading you to our platinum plan. " Okay? We're upgrading to the highest level. So, you're getting access to 5C licenses, all of the bonuses, and way more credits. Okay? Um so, we're upgrading you there for the next six months. And at the end of six months, you can drop back down to 97s if you want. If you want to stay at that level, you can. It doesn't really matter. Okay, but that's kind of where it's at. Okay. Um All right. I hope that's helpful for you guys. Okay. So, that's the game plan. AIsechallenge. com/join. We're going to take a 10-minute break. When we come back, we're going to do some Q& A, walk you through what's happening the rest of the week, and uh and we'll go from there. Sound good? All right, everybody. Talk to you guys soon in about 10 minutes. Thanks, everybody. Oh god. Everybody's afraid the first time. like they just are. Let me tell you what, it's going to be scary. So, you better have a reason why you're running. Running from the game you're in and running to the game that you see here. I had a reason to run. There was this thing inside of me that was calling me. Being an entrepreneur is not for everyone. 99% of the planet is not an entrepreneur. They are not. They never will be. They do not have the emotional capacity to do it. mental skill sets commitment to do it. They are much better off to align with an entrepreneur who is called to be an insane person and build something big. And that's okay. That is no shame in that at all. But for those who feel that they are part of that 1% crazy, they're justing crazy enough to say, "I want to take on the responsibility of payroll of a million dollars a month. I want to take on responsibility of paying the checks to people who have children. I'm going to be the one responsible at night who never gets to turn it off. I'm the one

on Saturday afternoon dealing with the stress of payrolls on Monday while my employees are out playing at the beach with their children just knowing the check's going to show up. If you're going to go down that path, you better be committed to something. And the commitment cannot be I want to make money. Because here's the reality. Most entrepreneurs fail. Most business owners fail. They failed to make more money than they would have made working for someone else. It's the only game ever built where somebody would trade in working 40 hours a week for somebody else to make less money working 100 hours a week for themselves. Most entrepreneurs fail, but you don't have to be the one that fails. If you choose something different, which is you've got to have a why, not some paint on the sky [ __ ] little painting on the wall why. I'm talking about something inside of you cannot shut off. You try to, but you can't. You can't shut it off cuz it's right here and it's pulsing and it's beating and it's moving. And if you don't move on it, the only choice you have is die or keep drinking, ignoring this thing inside of you. And if you drawn here to ClickFunnels, it's highly likely that you are one of the 1% crazies. And welcome home. — Well, if you are, get on your feet and welcome to the stage, Mr. Russell. Crazy. — So excited. Wow. So my life is um my life has changed in so many ways. It's just uh it's amazing to think. — I was um global head of marketing for the largest foreign currency exchange company in the world and I was in charge of 28 countries. I was flying internationally twice a month. — I was a corporate tax expert uh um suit and all the whole gamut. — We were the top home buyers in South Florida. We built a massive real estate business in the early 2000s. — I was meeting like 30,000 people a month to my website through these recipes and I thought, well, might as well monetize this. And so I got certified as a personal trainer and started writing ebooks. — I was picking up trash in Columbus, Ohio for $6. 25 an hour. So, I drove a trash truck during the day and then I sold insurance and investments at night. How weird is that? — I was a guy who did really well in school. Um, studied hard. I graduated 3 years and um I got the consulting job that was like the fancy job that we're supposed to get. — In 2006, my mom said um Alex, you know, you guys are doing a lot in real estate. Have you ever thought about diversifying like all your investments, all your works there? After I had my son, I was a stay at home mom and I gained 70 lbs during my pregnancy. So, my stomach was like way out here. I was 65 lbs overweight. I was like to had a total food addiction, all this stuff. And you know, one Christmas I was with my family and I was like going for like my sixth snicker doodle cookie cuz that's like my grandma is famous for her snicker doodle cookies. And I remember Nick telling her, "Mom, if something was going to happen to us in real estate that would hurt us, it would be front page news. " — I had been selling ebooks on my website and doing okay. And then um I went through a divorce. — But then um I just started really drinking. I was going for like my sixth one. And she like reached out and she like smacked my hand. She was like, "Kayen, do you really think you need that cookie? " And I was like, — mom of four as a school teacher and qualified for food stamps and that's kind of a lowb blow after your whole life you're told you need to go to college so that you can have financial security. It's all a lie. — We were on food stamps. We were on Medicaid. I had made $25,000 as a father of four the year before. And then I got audited by the IRS in 2010. And — I got the businesses. He got all the cash and I didn't have alimony or child support. — I just was very empty. I definitely felt the golden handcuffs. — It was like a rock top moment. — Like we have a house. I have children. — I got everything I was supposed to. — I can't just be like, I want to like make balloon animals. — Like, is this really it? — I'm already a senior manager in this tax practice, but I'll quit. Oh, it was terrifying. — In 2007 in South Florida, the market in the areas we had properties went down over 65%. In some cases, it went down 90%. We ended up declaring bankruptcy.

We were absolute losers. I just couldn't make it work. — I was really tired — and I was like, "Okay, my back is up against the wall. We're alone. Heat. N. What's up everybody? Welcome back from the break. Um, first off, congratulations. So many of you guys jumped in and got started. Uh, which gets me fired up. You know, we spend if you guys knew behind the scenes what it takes to create a program like this and software like this, all the things like we spend so much time and energy and effort and even last night we were here till like I don't know 2 or 3 in the morning and they got up early at 5 or 6. So, it's like all this stuff and it's just fun to see afterwards of like you guys taking that leap of faith and coming in and like trusting us with, you know, obviously trusting us with your time and your energy and your resources. Um, and I don't take that lightly and I just want you guys to understand that like um one of the coolest things is there's so many people on the internet who are fly by night, who are here today, gone tomorrow, all that kind of stuff. Um, but we're not going anywhere. We've been here for a long, long time. Um, everybody who's the gurus of today, uh, most of them like learned from me at one point at a time. You can see from you've watched the videos, the testimonials, like we've been doing this for a long time. I've been doing this now for uh man 20 25 years and we're not going anywhere. Okay, Click Funnels just the Click Funnels business has been around like I think more than a decade now. Um you know when we're here for our people, we don't go away. And so you have that confidence knowing that just like this is not a flash by pan company. This is not something that's here today, gone tomorrow. Uh we're here to serve you and continue to make this better and better. The coolest thing about this actually I said this to somebody yesterday because uh on Monday we had a Saturday, Sunday, Monday we had the AI calls, right? Have you guys got one of the AI calls again? And it was funny cuz some people were like, "That was amazing. " And some people like, "Oh, I was able to stump the AI call. " And I said something to one of I said, I just want you to realize this is the worst that AI call will ever be because AI is learning in real time and getting better. It's like tomorrow it'll do better and next day will be better. Like in a month from now, two months from now, like it'll be more like better. Like it just it keeps evolving. So it's like so much like that AI call was the worst AI call you will ever receive from me ever. Everything out there will be better. And same way the software, as insane as the software is right now, it is the worst it will ever be. Tomorrow, Ben will have added two new features to the Dream 100 of all the all that thrown new three more scripts and three more apps. Todd will have added two other things. Winter's going to be adding like it keeps getting better and better. It's like the gift that keeps on giving. And so just know like you are putting your energy and your resources into uh into a team, into a company, into a movement of people are not going somewhere, who's got your back. We have more success stories than any other company or brand on the internet. like I don't know anybody else maybe in like Jenny Craig or Weight Watchers like best weight loss I'm in the business market um we've got more success stories than any other uh company on the planet I can't name of there's not even one I can think of that's like number two um documented proven success stories and so um yeah you guys just again it means the world to me that you're investing your time and energy and money with us and we don't take it lightly and we're here to serve you and continue to serve you so I hope you enjoyed the challenge last two days um you know obviously day number one I wanted to show you guys the seven figure a fact I believe slides up real quick. I think my next slide is actually this. So, uh, throw it back up. Yeah, like yesterday I showed you guys the seven figure AI shortcut, which

again, that alone, if you just implement that and got nothing else from the challenge and just do that, like it will dramatically change your relationship with AI and how successful it can be. Today, I want to show you guys the billion dollar breakthrough. Okay, those three things, uh, info products, software, and dream 100, free traffic. That was the secret to our billion dollar breakthrough. That's how we built Clickfunnels. Like if you went to and got an MBA from Harvard and spent eight years trying to learn business, you would not have got as much value as you got just from today understanding those three pieces. Okay? I know that because I've had I think four Harvard MBAs or not Harvard, four MBAs that work for me and none of them do now. I fired them all. Okay? Like anyway, nothing against schooling and MBAs, but like you learn more from that than you learned in NBA school and how to actually build a company. Okay? Tomorrow we're going to be going through and building out the one person marketing machine. This is where we're going to be using the app, using the software. I'm going to show you guys the strategy on what we're doing, how it's working, how all these pieces fit together, and then what we're rolling out next and next. You see how the software is growing and evolving. After that, day number four, Todd will be back here in office. He's just getting back from some insane meeting. So, I'm sure he's going to be like, "Oh, by the way, let me tell you about the new AI. It's called blah blah. " And it does blah blah, and we already integrated into our super uh into your chief of staff. But that day is going to be doing that. And we're going to be building software. Like you guys, a lot of you will have your software built um by day number four, which is really cool. So that'll be fun. Uh and then day number five, uh this is like for any of you guys like this is cool. I'm building a business, but is there any way I can make money faster with AI? Like I want some short. I want a side hustle. I want some of that. And so we're going to show you the skills you're learning over these four days. How you can literally just side hustle and just pick up piles of cash along the way. Like imagine walking to your business like, "Hey, um I want to build you some software. " And they're like, "Okay, how much is this going to cost? " and they're thinking in their head 50 grand. That's what software cost six months ago. And you're like, I'll do it for a,000 bucks, 500 bucks, 2,000, 5,000. They're like, what? And then they give you insane amounts of money. You walk back and you click the fun button. You're like, hey man, my chiropractor needs an app that tracks patients. And it gets it done and you email the guy like, "There you go. " Like, "We're going to show you guys some AI side hustles to make some money on the side with the skills you've learned. " Because the skill sets you guys have learning, like they're worth so much money to most people. Most businesses have no idea. So, that'll be day number five and it's going to be really cool. But, um, yeah, hopefully you got a lot of value just from last two days alone. Um, and what we're going to do right now is Micoll Jones is here with me. Uh, what's up, Micole? — Hi. — She was here with last night till 2 or 3 in the morning working on this and the offer and the presentation, everything like that. And so, um, also while we're here, she was in all the different rooms, her and her husband grabbing all the cute question answers, throwing them into Claude. Claude is spinning out. So, we have a list from Claud of the most important things to answer and some of them I'm going to know the answer to, some she's to better. We're going to go back and forth and tag team this and make sure we get all your answer to your questions answered. And that's kind of game plan. That's fun. — Yay. Okay. So, fun. Uh, so the first thing is I keep seeing people in the chat be like, "Don't close it. " Somebody said, "Give me 10 more minutes. " But I know that that's up to you. I know you said at the end of the buy break the two CCX shadow seats are gone. I don't know if we can give them 10 more minutes. I know I'm putting you on the spot here. Um, we'll do this. I know that the 2CX shadow seats, uh, the ones we had available are gone. Um, but I also know that what's happened in the past with shadow seats, sometimes people can't make it. So, we have a waiting list. So, any of you guys who didn't get in, uh, if you get in today, we'll put you on the waiting list and then if one of the shadow seats open up, we'll plug you in. Um, we don't know. We could probably do this, too. If, uh, we could stream one — to them if they're not able to get in. So, I would say, — yeah, if you get it today, we'll give you a virtual streaming access to one so at least you can see what's happening and we'll put you on the waiting list and if a seat opens up, uh, and we'll be first come, first serve, so we'll number you guys. And I just made that up on top of my head, so hopefully I can yell me that, but yeah, I know a lot of you guys were freaking out. So, — awesome. Okay. Yeah, I think it was Greg. Somebody in the chat. Yes, you good. Uh, incredible. Okay. Another question that I just saw in the chat and then I'm going to come back to the ones that you guys have been asking uh for the last about hour. Um so somebody in the chat just said, "I want to buy this. I'm hesitant because it sounds like more than I need. I'm a beginner. need. " What would you say to them? — Yeah. Um definitely is a good question. Um that shouldn't be negative either. — It's like I go to the gym and I'm getting started. There's all this tons and tons of equipment. You're like that's more than equipment I need. It's like, yeah, but I'm going to grow into that. Like right now, I got to do I do basic bench press and curls, right? So I strengthen up the foundation. And then when I get done that, then I got to transition to this and I build up more muscles and transition eventually. Eventually you're going to use all the stuff. But you don't use all day number one, right? Obviously our goal is like help you to replace all the different departments in your company. But if you don't have a company yet, you don't need all the stuff, but you do need the first thing, right? Like when I started building a business, I had hired my first employee and then they helped me and then I hired my second employee. And so I look at it that way. just like you have all of the infrastructure built, but we're going to walk you through a step-by-step path of like, okay, you're getting started. What's the first thing you need and the second thing and you're going to start plugging in those things as you kind of go along the way. So, that'd be my answer. — Something that I love of uh the way that you built this as well is I know a lot of people here, it's been so fun to see

the chat like the different levels of people here like some are total beginners, some are what did you call it? AI ninjas, right? There's so many different kinds of people here, which has been so fun. Uh, one of the ways that I love that you've created this program is it actually does apply to both in a cool way. Um, I know one of the reasons why you added that AI powered product launch uh that path is that for people who are brand new, if you don't know anything about AI, uh, that first session is to get you caught up, right? that very first live facilitated coaching session is to teach you like how to AI, right? Because some of you have never even used AI. Some of you signed up for this challenge because you don't know anything about AI, right? One of the questions that I'm going to find in just a second. Um, a wonderful woman in one of the Zoom rooms that I saw, she was like, I'm 68. I'm a successful life coach, but like this sounds hard to me because I don't understand AI language. The good news is like on that path, that live session, uh you know, I know you put a lot of thought into creating like what each one of those individual sess basics and it is the first one, right? There literally is a path to say like if you are a beginner and you want to learn to AI, maybe even before you jump into the tools, right? Hey, if you're already in the Marketing Secrets AI app and you're looking around and you're like, "Ah, I don't know. " You know, this first uh facilitated coaching session can calm all of your anxiety and kind of put you on that um on that path. The other thing that I want to say really fast and I have more questions for you is for the advanced people, it was really fascinating in the chat for people. Um, I'm excited for us to clarify this that said like, okay, I understand that these are business tools, but like how is this a AI program? Uh, and I really wanted us to go back and forth and kind of clarify this a little bit because for the beginners, um, and totally correct me if I'm wrong, but for the beginners, you know, especially in that path, you teach them to AI by being like, no, there are AI basics that like our facilitated coaches are going to walk you through. Uh but for the more advanced people, I think one of the things that's the most exciting is that you are yes giving them business tools, right? Because this whole challenge is like I'm going to teach you how to make money with AI. Uh but the most exciting thing is that you're teaching them how to make money the way that you are currently making money with AI. So any tools that they're seeing on the back end, like you're walking them through with this path, like how to do that, which I thought was so cool. — Yeah. helps them implement a step by step as uh as people are going through um I was going to say as you were oh yeah um the the first part of the path that the AI stuff the basic training one is important because again it's going to go through like Todd kind of mentioned it yesterday he was like yeah you set up your chief of staff to check your emails and check your Slack and do all these kind of things like those are all really powerful things that again will save a ton of time for you but also get your business up and structured I didn't share those during day one of the challenge because partially it's like I didn't I wanted to give you guys what I think is the most valuable, okay? But it wasn't step number one. Like step number one is not like, all right, we're going to go and, you know, build create a webinar or a video sales letter, but I wanted to create something exciting and new for you guys to share. They brought different value, right? Some people on my show like here's five ways to make claw do whatever. But don't worry, when we come into the five uh the five training programs, the very first one is to get you guys installed and integrate all the most essential useful things so that your chief of staff is set up to do all the core things and the core functions to save you time, speed up your workflow. Um, and so those things will all be happening. They're just not very sexy to talk about on a challenge, but they're very important to have. So, don't worry, we'll go through all the so you can go AI. Um, but just know that like, — uh, yeah, just because the way we're doing a challenge, like I want to be able to show you guys something unique and different. I want to bring something different to the marketplace and what everyone else is doing because everyone else is talking about the basics and I want to show you guys like this is how we're wielding it to make a lot of money. Now, you understand that, okay, come in now. We'll walk you step by step on how to set everything up and actually do that. So, — when you had to train your employees that you talked about how to do those basic things. So that's really exciting. How fun. If your question was answered in the chat, you can tell us. Also, continue to drop questions in the chat because we'll see them and we'll have our team add to this doc. So, so exciting. Um, okay. So, I want to go over um some of like the framework things. So, I don't know. So, this is about finding your secrets and finding your stories. Uh, I put these all in a category that says like, do you help me with that? Um there's a lot of different people who are saying like okay I don't have a business. I don't know what makes me unique like will this work if I don't know what my secrets are. — What do you think? — Yeah. Well I think a couple things is um I've seen a lot of people come down this path and so it's usually one of two things. Number one it's like they got something they love like I love biohacking or weight loss or like you know and they know they want to create something they just haven't done it yet. So that's easy because we can go and we have processes and software that'll extract those frameworks from you. So that's easy. The other side is like they're like I just I really honestly Russell don't I'm not passionate about anything but I want to make money. What do I do? And so for

them it's like it's very cool because it's like you don't have to always be the attractive character. Like you look at the business with me and Todd. Like — Todd is a genius. Uh he gets half of the money. We split it. Right. And uh I'm the attractive character. He's not. Right? And so the other thing is like you have the software and the skill sets. Maybe you're not the attractive character, but like I'm going to go find a attractive character. I'm going to partner with somebody and they'll be the face of it. I'll be the back end or vice versa. So it's really nice like you don't have to like yeah if you don't want to be the person if that scares you I don't want to be on camera anything like cool you don't have to be um but you can like it just kind of fits like what personality so if you want to be you still don't know how that's easy we can solve that like the AI software will help you that and if you let us decide we're like uh I know I don't want to do that it's like cool — you have the structure and things to be g grab somebody and we can apply that with you to their business. I don't want to spoil anything that's coming later in the week, but it's been so cool to see people um who have agencies in the chat be like, "Oh my gosh, like I write, how many emails do I write for people? " And I'm always worried about if they're not very good. Uh so somebody was talking in the chat and they like had a conversation back and forth with this person where they were like, "I'm doing emails for clients. I try to use AI at first, but then I always have to go back through and re-edit them, so it still takes time because the emails aren't very good. " AI process and immediately they're like oh my gosh I just upload and suddenly like all of the emails that are right for them are going to be so much better. So like even the possibilities of using these tools and learning how to use AI in any business I think is really exciting. — Sure. — I want to add some I've had a couple people in comments uh who bought other stuff from me in the past and they're like oh if I would have known I would have waited to buy this. I'm like, I want everyone to understand like uh if you're in a funnel builder certification program, some people like, "Oh, we're not doing that anymore. " Like, no, we're still doing this. This is a bolt-on for that. If you're if you're certified and you're building funnels for other people, imagine coming in now like, "Hey, uh I can do video sales letters for you. I can do all your emails uh your I can run your affiliate program for you. I can do dream 100 influence for it. " It's something you can bolt onto that business that will dramatically increase everything you're doing. Okay? If you bought Prime Mover and you're learning how from us like how to do one to many presentations, amazing. Okay, use the software to market your one to many presentations. Okay, this is marketing tools and software to help you to drive more traffic, get more people, make more money with the thing. Okay, uh the nice thing about this offer that we're creating is it bolts on to anything else you're currently trying to do, right? You're selling e-commerce stuff. Amazing. Okay, we have an e-commerce product that we sell that teaches e-commerce. Okay, now you got that bolt on this. This is building out your marketing department and your programming department to add fuel to whatever it is you're doing. Okay, the whole framework of this is marketing secrets because this is the marketing engine for any opportunity you are doing in the world. Okay, if you're building funnels for people, if you're e-commerce, if you are a real estate agent, if you are like whatever it is, doesn't matter. This like what we're teaching you here is how to use AI to dump fuel on the fire. That's what this offers. That's what's different. It's what's unique. Okay? It's not like I bought this versus this or I'm doing this versus this thing. No, no. No matter what you're doing, this is the fuel that gets traffic coming into you. tons of it, right? It gets you better emails, better marketing, better uh, you know, free traffic, all those kind of things. Like, that's what this is. Okay, this is the first time in my company's history, we've gotten an offer that literally is built to drive traffic into the businesses that you have. So, I want to make sure that people understand that positioning because there's some confusion in the comments where people like, you know, this versus that. It's like, no, don't, it's not like this is the fuel for whatever opportunity you're jumped into. Okay? Don't, it's not like I'm going to do this instead. edit. I know this is how you explode, how you dump gasoline on the fire of what you're currently doing. — I love that. — Like I didn't come back and like, okay, I'm done with Click Funnels now. I'm just going to do AI now. It's like, no, I'm using AI to blow up ClickFunnels. Like, do you guys understand? Like, this is what we're trying to share you. Like, that's why it's called marketing secrets. This is the marketing fuel. Using AI to fuel any opportunity that you're currently working on. Hope that helpful. — Yeah. So, cool. Okay. I want to set up the next two questions because I see um I see this question happening a lot in the chat. So, the first one I want to ask is uh we're going to talk about something that in my mind affirming is like minimal use. Uh and second, I want to address the $97 a month versus $297 a dollar a month plan because that's coming up a lot in the chat. Uh so, we're going to answer those in a row. So, in my category of like, do you help with that question mark? Uh something that's coming up for me and I want you to kind of touch on this. Um in my brain, it's like minimal or minimum use, right? if all people had I think a lot of times it's hard because if you look at it as a whole and you're like okay well if it's marketing and it's software and it's info products it's like well what if I only want the marketing part of it it's like what should I do? It's like well do you think just the marketing part of it would possibly help you make money? It's like okay well that's there right if it's like if all you wanted to do was build software or build apps even for other businesses it's like okay would learning how to build those proprietary softwares would that be enough for you to say oh I

just want that one thing you know I think because there's so many different levels here um I would love for you to touch on that like what would be the different things that you would want people to focus on — yeah I think again everyone's business is a little bit different so trying to figure out like again there's a lot of things in here that provide value so uh every business needs marketing, right? So, the majority of what we're doing inside of here is like the marketing the tools, right? Marketing secrets, marketing tools to be able to market your business. But when we were creating this, I was like AI has opened up this unique advantage where now everyone can use the same playbook I'm using, right? So, use software as well. And so, as we're putting this together, it's like how do we teach people that piece as well? Because if you can take your product and honestly like my people are we call you guys funnel hackers. You're our people, right? That that's who I've been called to serve. I come back to you guys as funnel hackers and it's like uh I look at it through the lens of like I'm I gotta protect you, right? Like courses are going down. So if you're in a business where you're selling courses right now, like even if you just go apply AI to get more traffic to it, it's going to be the diminishing returns get less and less, right? So I'm like, we have a secret. You can use AI software and plug it in and all a sudden your offer becomes more valuable. Right? Now if valuable, we can drive more traffic to we can market it more. We can make more money. And so I'm looking at this in a way where it's like we're putting this whole challenge together. It's like we've got to show them how to use AI to make money, but then also it's like how do we upscale their offers? So they're no longer just selling what's getting harder and harder to sell. They're not just selling software or just selling frameworks, but they're understanding that the blend of these two things is the secret, right? And now they can actually it's been unlocked in the last 6 months like not in the last year like in the last 6 months. Like literally this year was the first year this was even possible for average humans like us to be able to play this game. And so I want to make sure you guys understand like one of the most powerful things about how to make money with AI is taking anything you're selling and upleveling it with software. Changing it where it's no longer just info, it's info plus software. And also now you have something sticky that's going to last long term, you know. And so the frame of like how do you make money with AI? Those are the two things. How do you get more traffic and how do you uplevel your offers by adding software into everything? So in my mind, that's kind of how these two pieces work together. — That's awesome. Okay. Can you walk us through what is included in the $97 a month plan versus the $297 a month plan? And I saw somebody ask too like this uh $2997 offer. Is it a onetime payment? Is are they paying for the $2997 plus the $97 a month plan? Like can you walk us through some of those — So when you sign up for a trial uh you got a 14-day trial and it rolls in $97 a month. $97 a month gives you access to uh everything in the platform uh outside the little platinum tab which has all the bonuses that are up here and a couple other things but you get access to all the things in the software or sorry in the members area. Um and then you get certain amount of credits every single month. We talked about credits or tokens whatever Todd talked about yesterday. Basically it's like the way it works is when you're using um when you're using uh the chief of staff and you ask it a question again sometimes it's just pinging internally thing. It's grabbing files from inside their own software, whatever. But sometimes it's going hitting Perplexity and it's hitting Claude and it's hitting manage these other platforms. It's hitting them and asking for stuff. Okay? And so when asking those things, what's nice is you don't have to have an account for all those. Okay? But we have a developer account. So we have to pay for those accounts. It unlocks them. And what happens is when you go and you ask a question, his perplexity, and then it bills me. So every time you do something, it bills me and it bills me, right? And so the way the whole platform works and anybody doing AI, this is how all their platforms work nowadays, is you get certain amount of credit. So $97 a month, you get x amount of credits. I don't know exactly what it is. Uh I don't even know what credits mean. Like it's anyway, it's a Todd question. We'll ask Kim gets here Thursday, but you so many credits for 99 bucks a month. And that's just hard costs that go to Perplexity and Claude and Chad GBT and stuff like that, right? And when you get over that level, what happens is then you just pay uh you pay for tokens on top of that or credits if you get past that level. Okay? That's how every AI platform works in the world. So it's not unique to us is that's the hard cost. Like that's how we're able to ping these places. And so we're eating some of that. So a bunch of the money, the $97 a month goes directly to credits to pay those people up to a certain level. So when you upgrade to the $297 level, it gives you way more credits, okay? It's more than 3x. It's like what three or four whatever X credits. So you get way more credits at the higher level because a lot of you guys become power users. You're doing more and more stuff. You're running your entire lives out of here. Okay? So it gives you ability to not have to pay those credit tokens every single time. It opens up the seat licenses, right? So you get five seat licenses in there as well. So you have five team members who can be inside of your account. um and some of those and then unlocks all these other bonuses, the trainings, all that kind of stuff. And so what happens is if you start the trial and you stay uh it'll roll $97 a month and you have access to everything with certain amount of credits. If you decide to upgrade for the 2997 by going tochallenge. com/join right there, uh it'll upgrade you to the $297 a month level for six months. So for six months, you're getting all the extra credits, all the bonuses, all the stuff. And that way you can just crank and there's no monthly fees during that six-month period of time. And after six months, what'll happen is you can choose. You can stay at $297 month level if you want and just keep using it. Or if you're like, ah, that's more than I need. I don't have I'm not using C license. I'm not using all my credits. Then you can drop back down to the $97 month level. And so you can choose that in your account. You can just flip the switch whenever you want. Um, but if you don't change anything, it'll default you to the $297 a month just because otherwise it'll cancel your, you know, your other seat licenses

and all that kind of stuff. So that's just kind of how it works. So, uh, yeah. So, two levels basically more credits, more seat licenses, and then all the bonuses when you upgrade. I love that. Okay. Uh, can you teach us what is a seed license? What does that mean? — Yes. So, when you guys set up your marketing secrets account, you have it in there, right? And you create your attractive character. You have all sorts of stuff like that. Now, what if you're like, um, uh, I have an affiliate manager who works for me who I want them to do the dream 100 or maybe it's my kid or my spouse, right? If they went and they created another, uh, marketing secrets account, they're not attached. And so, then they're like, they don't have access to my voice, my research, my brain, all sorts of stuff. So what happens instead of having to create a separate account inside of your RC account there's C license you click create C license put ML Jones in there she's now my affiliate manager and it logs in now you can log in through your own account but it takes you to my account now you have access to my voice dream 100 software you can go in there start communicating with uh you know finding people communicating moving I can go and talk to people as well and you can like you share that workspace together — and so that's C license so for you if you have a team it's like I'm going to have one of my support people in there maybe my copywriter in there I'm going to have my affiliate manager in there I'm gonna have you know my marketer whatever you put people in there or if it's just you then it's just you and um and then if you want to hire somebody to help you with stuff you can hire someone and give them put them in there as well. So that's kind of how it works. — If I have a co-founder um this is a specific like use case for this. If I have a co-founder and they are also trying to produce content like we write from both perspectives, right? Let's say like me and Tanner. Can we have our own attractive characters like in the same kind of — brain and then put our team in there? Does that work? — Yeah, good question. So, um, there's different ways you could do it. Um, we almost made it where you could just put one attractive character per account, but then I, for me, my use case, I've got Dan Kennedy. I've got my I've got multiple attractive characters I run. So, I want them all one spot. So, you can put unlimited number of attractive characters in an account, which is awesome. So, like you could put your voice, you can put your husband's voice, other people's voice, and then if you're writing stuff, you can pull them all really, really easily. Um, but it all functions on one brain. So, the one downside of that is um, it's going to be coming back to the same brain. So it might be like oh here's a you know things like that. So you could also get multiple workspaces and then also see license in kind of confusing but you will see when you play that you have m you can have a mall one and a tanner one separately and you both see license each other. That way you can log in and use their track character voice but then you can also just shift back and forth if you want. — I love that. Cool. Okay. The next one is I love this one. Uh, in your demo, I think it's talking about your um, thinking grow rich software demo. Uh, they literally said in your demo, it feels like you barely did anything. Is it really that easy? What's the catch? — Yes. Uh, I first off, yes, it's literally that easy. Second off though, um, the very first version it made wasn't great, right? Like it did it and it's like, okay, you did it, but I if I was to build that out as full-blown software, I have a million things I would change. I'd be like, okay, this is dumb. Change this. I don't want all these things. And so it's the back and the forth. this the same thing if you were to hire a programmer like hey I want to turn thinking rich into software be like okay and you go spend six weeks come back here you go and you're like okay that's technically right but let's change this and change and you go back and forth and that's what it is and so literally like if I would have spent another two hours I could have made think offer awesome I would have been done and I would send another message this is awesome um let's get rid of the weird chapter on sex transmutations pull that out let's move some things around let's make it a daily habit tracker let's make sure that every day they got to do these three things let's do and I would just tell what to do and then it goes back rerenders it and pops back out. You're like, "Ah, you're getting closer. Try again. " And you just go back and forth and back forth till it's awesome. And then when you want to add new features, you're like, "Okay, this is great. I want to add a new feature. " Napoleon Hill also wrote a book called The Laws of Success. Let's make a separate tab. This is the upsell. People pay me an extra 50 bucks a month. We'll unlock this one. And they're going to get the 17 laws of success on top of the 13 from Think and Grow Rich. And you can do that and you just you're just talking to it just like you would talk to a human being. Um, and then it does it. So — yeah, I know in the um in the path what you were talking about with the software creation one, uh you talked about teaching people to build this software on more than one platform. Can you touch on that a little bit more? — Yeah, it's um I think the reality is every platform's got pros and cons and things like that. Um and they're going to do different versions. So a lot of times uh I used to do this back in the day when I would hire uh I would hire outsourcers is I had a project that maybe it wasn't a big project, might cost $100. I'd hire three people to do it and I would have each person I pay each 100 bucks each do it and then three come back and they all are different people said different ways to do like I like that one or not that one or vice versa. Um it's the same thing like especially nowadays so simple like you go to lovable you go to cloud code and go to uh overskll and type the same prompt in and just sit back and whichever comes back like oh that one's way better I like that one better and just see them all and it doesn't cost that much to get three iterations and then pick the one and then build on the one you like the most. — Interesting. I also loved the thing that I think is cool is about that too is that learning how to build the software and the platform that you actually build the software in like I think overskill is so cool and like you

said like if you wanted to build it in cloud code you could still you still do it right if you wanted to build it in what was the other one lovable it's like yeah training on all those things I think that's so awesome um okay let me keep going on questions and keep dropping them in the chat these are awesome Um, yeah, this is awesome. There's lots of questions on credits and tokens of can you explain a little bit more what that is. Um, I know last night there was a bug whenever signed up where they didn't get all the tokens or credits or however it works. So, I know the team pushed a bunch in. Someone said they ran over the limit really fast. — It might have been during that window. Uh, hopefully you got bumped in and got upgraded. So, we probably have more now. So, I apologize. — Little glitch. — I love it. Uh, walk me through. Okay, so AI on their own. The question was, what's the advantage of having Russell walk us through this versus doing it ourselves with AI? — Yeah. And that's the true anything in life, right? Um, when I go into a gym, I signed up for gym membership and I started going and um and I would go every once in a while and I didn't really change and you know, and then I decided I'm not doing anything. I'm going to hire a trainer. So, the first thing I did is I went I tried to find a trainer who had the biggest muscles, who looked like I wanted to look, who understood what I wanted to accomplish. And I hired that trainer. And right now, he comes to my house three days a week, every single morning. And um my gains have been huge since then, right? I think the same thing like there's a billion people talking about AI right now. You can go plug in anyone. So, it's like cool, you there's a million trainers you could hire. The key is like looking who is the trainer that looks the way you want to look, right? Who's the guy got the big biceps, forearms, abs, and that's who I'm going to hire. I think same thing here is like you can go look at there's a ton of people AI experts and they all got different things and they're all great, right? Um if you want to learn how to use AI to make money from somebody who's built a billion dollar company. There's only one that I know of who's doing that right now and it's me. A lot of people teach them like three cloud hacks to do whatever, 16 ways to set up uh Open Claw, how to do like all those things and those are great if you want to go learn them, but if you're like, I want to learn how to build and grow my business through AI, like — there's no one else really teaching me that at this level because no one's been to the level we've been to before. So, I think that's the reality of it. — I love that. I also um it's so cool to see the it's that perfect question that it's like it feels like Russell didn't do anything when he did that demo. What's the catch? I think it's actually so cool um the simplicity behind like if you use AI as like gasoline you mean not only to put on a fire but like it depends on the thing you're trying to use it to power right it's like it sounds like you're trying to power like a rocket ship where like a productivity tip using the exact same tips or tools uh with AI would be like powering like a lawn mower you know what I mean so it's like just choose what you want to power — well think about this like uh there's a ton of people go to YouTube type in how to code how to vibe code software ton of people on YouTube videos how to do In fact, I know friends who do events like people fly in and they buy code software like this is amazing and they go home and they're like I don't know what to do with it. And so it's like the lens of me is like I can show you code software, but the right way to code software is not just to make some random software that's going to sit on a shelf and nobody's going to buy. And if someone doesn't want, they can just clone it in 5 seconds. Okay? When you do software the way I showed you guys today, the billion dollar breakthrough, right? We're taking your frameworks and your software and you put them together. Now you have unique software that nobody can clone, right? Because they're because it's your frameworks that they're buying. That's the uniqueness about it, right? What did uh Tanner call yesterday was like the uncopyable software. — Yes. Uncopyable software. So like anyone teach software, it's easy. What I tried to show you guys today was like how to make uncopyable software, right? Like none of you guys are going to go and you're going to clone marketing secrets. Why? Okay. Well, because all the everything in there is based on like my systems, my results, things we built out for our entire team that we've turned now into AI, my frameworks, like my unique processes. Like you're not going to clone those things, right? In fact, if you did try to clone and try to sell, everyone would be confused. Like, why are you selling these things together? You're like, "Oh, cuz I copied Russell. " Versus me. It's like there's a reason and a framework and a structure and secrets that why I do this in the order I do it, how I implement it, where it fits, right? And so, like that's the unique thing that you bring to the table. So, like anyone teach software, — but like the ones, that's the magic, right? That's how you get software that doesn't sit on the shelf. Nobody ever buys, right? You blend things together. Now, it's sticky software. Now, they're going to stick around. They're going to buy. They're going to consume. like all those things. Like that's the difference here. — That's so cool. I also um it's been really fun to see it's even like going through some of the greatest hits of like Dream 100 and all these things, right? Russell greatest hits of like these are the things that work. Uh it's been cool for you to point out kind of how AI is used for principles that have been around forever, right? Those haven't really changed, which is so cool. Ah, you said something yesterday, too, that was so cool. Um it was it's like the future isn't about software, it's about solutions. Was it Am I getting that right? — I think so. trying to remember now. — Yeah, I know. It's been a long day. — Something about transformation versus information. Yeah. — Yeah. It was about um uh Josh talked about it. Josh Latimer who'll be here uh he talked about with his like he's like I was selling people uh like information, right? Or whatever. He's like when I did the blending together and it created transformation like

that's the difference is like someone can read a book. Most people read a book and they like oh I got some good ideas. That was great. Yeah. Some good nuggets from here, right? But I do that and I p like uh integrate with software. now they're doing it and it's like it moves them through the process. That's when you get an actual transformation like it changes them, right? I can look at I taught just you guys know like backstory on Russell. Um 10 years before I wrote. com secrets, guess what I was doing? I was on the road teaching people the pro the principles in do secrets. I did this for a long long time. Okay? I'd go to every single weekend. I was flying somewhere teaching these things, teaching value ladder, teaching uh attractive character, all the things in here. And finally, I wrote a book for it one day. And again, I said earlier like our business at a peak was a couple million bucks a year. And it was like for a coaching business isn't bad, right? But the transformation wasn't there. And when we took this, we turned it into Click Funnels, turned into software. Like it exploded, right? Went to a 100,000 customers, people having success, like they weren't just reading book like, "Oh, that was cool. " Like they were doing it. They were building funnels. They were launching these things. They were again two Comic Club award winners. We got 3,500 plus winners who took the frameworks with the software applied like the transformation of our entire marketplace shifted uh when I was able to go away but the frameworks were the same. — I didn't change what I was teaching. It just gave it the vehicle that now gives people the transformation they actually implement and apply it versus like I read this thing that was awesome and do nothing. — I saw a really specific question. I want to try to find the exact wording but I'm going to paraphrase it for just a second. So if this is your question and I get some of the words wrong tell me in the chat and I'll correct myself. Um, but it basically was along the lines of like I know I get results for people, but I have no idea what my secrets actually are. Like I don't know what the process is. And the overall question was just like will you help me do that? Like that sounds harder than — this is actually this is a malism I learned from Mcll. She said because my guess if you help someone get results before means you have really good taste, right? Like I just know I have to work some good taste. I can figure it out. And your quote I'm probably going to say it you say it right but you said taste is just an undefined framework unextracted — unextracted framework. So that's the goal with what we'll do during is it module two or three which one is extracting voices anyway number two is taking that like you know how to do something uh we'll have the creative director built out in a way that'll start pulling those things out of you and all you're like oh I have a framework I didn't even know I just had good taste but turns out there's a pattern. By the way um will you have me the analogy explainer video right there? — Yes. — Okay. This is a good example of this. Okay. Um, uh, I'm really good at writing, uh, three to five minute explainer videos. Um, I have done it for about a dozen companies. Uh, one of them is called Riplin. I wrote this explainer video. We launched it, got 1. 6 million leads in six weeks. I did it for Prove It. Built a billion dollar brand uh, on Prove It. All these things. And I done a dozen of these for Click Funnels. I did three or four for Clickfunnels. Um, anyway, um, I didn't know my pro. I just like I'm really good at these. I'm the best in the world. Some guy hired me one time and uh, he's like, "How much to make a three-minute video? " And I didn't want to do So my 30 grand. He's like done. He wired me 30 grand. I'm like so I wrote that for him. I was like this is insane. That anyway um so recently I was building out I was trying to build out the um the software inside of uh marketing secrets to be able to do these for myself. And so I took every one of these videos I've ever done of all time and I put it in and I was running through testing find the patterns. And what's crazy is uh AI found the pattern. It's like here's the pattern where you do it every single time. In fact, you should call this the analogy explainer video. I was like why? And it's like every video is based on one analogy. I'm like no it's not. start looking I'm like oh I didn't realize that and it's like and here's what you do here and it had the exact same thing so like that was what this became here is like this is what this book was is became that but then this is also software now so if you want to hire Russell Brunson for $30,000 I've charged more than that now cuz uh to do explainer video you can just log into marketing secrets now click on one demand many presentations click on video sales layers and then click on the uh analogy explainer video chief of staff's going to ask you a dozen or so questions you just answer them with your fun button hello you answer the questions and then boom pops out a video. This a threeminut uh thing. So like I didn't know this was a framework. anything. I didn't know I had a pattern at all. I just like turns out though the 10 or 12 that I uploaded it found the exact pattern that worked consistently time after time. So that's the same thing we'll do with you guys is help you to figure out these things you do. We have good taste. It just happens to help people how to take those things find the pattern reverse engineer create a framework and then um from there how to turn it into software. Because that's what I did. took my videos, found the pattern, turned it into an info product, turned it into software, and now I can use it myself, which is the best part. And you can use it too if you want. — Something that's so cool, too, um, just talking about like swipe files in general. I know even in the chat, people are like, "Wait, I didn't know I had access to that. That's incredible. " Right? Just having access to your frameworks in your brain uh, is so awesome. I think that, correct me if I'm wrong, it feels like it's really important for people to understand kind of the two sides of this of like the basics, use AI, know how to use AI, like that's totally part of it, right? Teach you to AI is like the way that it comes to my brain, but the tools that are AI tools that you are building to make your business go faster. It's

like they have access to the tools that you've already built while teaching them to build their own tools is really cool. — Yeah, it's meta. — Yeah, it's very meta. — I'm doing what I'm teaching how to do. So, lots of time doing it. Um, I'll give you another example. This actually I think it's uh — hold on, let me find which book. — So many lost secrets. — Yeah. Okay. It's this one. So, this is one. This one I'm like one of the ones I'm most proud of. Uh, where we at? It's called It's Lost Secrets called the Daily Seinfeld emails. How many you guys have heard me talk about daily Seinfeld emails before? — Okay. I talked about docom secrets. I think for three pages and um and it's tough because it's like again you have a book and you're limited by how many pages you get. So, it's like this is all you get. It's like so much on the chopping block. But as I was um building marketing secret AI once again for myself, I was like, "All right, I know how to build Seinfeld emails. I want to be able to have software to do it. But I've got to go and train the software. " So I had to create a skill. I have to go through everything. So for this, I was like, uh, I went back to two decades of information. I was like, I want to find every thing about Daily Sefest. I found all the books I studied about it. pages. I scanned them all and I found where I talked about it. And then I found like there's about a dozen or so people I think are the best in the world at Daily Sefeld emails in a whole bunch of different industries. So I had I used AI to go log into my email and go and find every one of their emails, pull them into a database, analyze them, sc catalog them, put them in a thing. And when it all popped out, it's crazy because in the docom secrets book, I talk about three ways to sign emails, but AI after analyzing all these people found there actually 11 ways. I was like, this is amazing. There's 11 different types of email, sign emails. And so all that got put into here. Um, it took me probably eight hours to compile all the research to be able to create the skill for the software to be able to do this for you. And then it became a book because I wanted all the swipe files and examples and everything in here. Um, but what's crazy is like now that's built into the software. So every one of these little software that is built into marketing secrets AI and we'll talk more about this tomorrow, but understanding that literally it wasn't just like we put together skill and it has like four paragraphs on how to do daily Seinfeld emails. It's like no Russell spent eight hours of his life going back 20 years of research to pull out everything that's ever been written on this topic, every swipe file that's actually good in every industry possible. pulled it all together, put it out, and from that train the software to do it correctly. And now you guys have it on a silver platter. And that's like not just one, that's how every one of these things is being built. And it's just really exciting. So — that's so awesome. Okay, next. I want my own. — Someone said, someone like you demo the software tomorrow during the marketing day. We'll be demoing all these software so you see exactly how it works. It'll be awesome. — I love that. I want my own software, but I have no idea. I have no clue what to build. How do I figure that out? And will you help me figure that out? — I would love to help you figure that out. Yes. Um, so we're going to be doing um starting on which day is it? The fourth one, third one. Oh, wait. Sorry. Yep. Software. — Let me pull it up. — There are five our five live classes. Yeah. One will be about software. The biggest thing to think about like the most simple thing to do uh well, honestly is ask chief of staff. Like this is my thing I teach. How would you turn into software? But number two is like when I did the um secrets of success one that I showed you guys as a demo. Um we I mean because again the secrets to success membership sites got like hund like thousand plus books in there. So it's like what framework do I extract from this? And so the software we built wasn't like based on anyone's frameworks. It was just getting people to actually consume the frameworks, right? So it's like how do we create a habit tracker that gives them step-by-step things that gets them to log in to read something to go and actually do like use the thing that they're trying to sell. And so for most guys, it could be as simple as like, hey, you're helping people to learn how to walk dogs. Like, okay, have a daily thing that walks through the five things to help them walk dogs better or help, you know, whatever those things like it can be as simple as just it's just daily tasks to do a thing like what's somebody that's some of the most simple software. And then it can get more complex and more complicated as you go on. But um for most of you guys, we'll probably have you guys do a very simple one on Thursday where you just like make a make a habit tracker. In fact, Todd, the first time he demoed, he's like make a wrestling a wrestler habit tracker for Russell. And it's like boom, like two minutes later popped out. I was like, "That's insane. " Like, I could sell that. I could give it away. I could use as a lead magnet. Um, and it's just very basic software and then you can build from there. — I think one of the coolest things that um I don't remember what day you were talking about it and it could have honestly been when you were building all these things, but uh the important part about the software, totally correct me if I'm wrong, is like the stickiness of it, right? When you're talking about daily habit tracker of get something that somebody comes back to day after day, right? If the point is recurring revenue, like can you speak to that of even the simple softwares? Like why what makes a good software that will sell versus not? — Yeah. Um it's funny. I remember back when I first got started in this business, I was uh watching this guy who was training on how to do membership sites and he was like, "You want people to sign up and you want them to forget they signed up. So you never message them again. That way you get them to build for three or four months, you never message them again. " I was like, "That feels wrong and bad and everything. " And so I remember hearing that. And I was like, I'm going to do the opposite. Um, I'm going to message them every single day so they start using it and then by using it, they'll actually not want to cancel it. And that was my mindset. So, I remember when we launched ClickFunnels, uh, the first couple months we're I mean, it was chaos. We're trying to figure things out. Like, you know, people are signing up like crazy. Like, and there was churn. People signing up and leaving. And I was like, how do we fix this churn? And I was like, we started looking at the data and the people that

were churning out were people who didn't do anything. I was like, how do I get people to actually use it? If I can use it, they're going to stick. And so I built this like long it was like a 21-day we call 21day ignite your funnel where every day we gave them a thing like log into the software and do this one thing log in ne next thing and each day was like one simple task for them to do and of all the things we tested that increase decrease churn that was the number one thing was just getting them to log in the software every day excuse me and do a thing just one little thing — by the way — you guys want to talk to the Wizard of Oz like the man behind the curtain — because there's Russell who's getting you guys to become members of marketing secrets but if I take if I come out from behind the curtain. It's like, uh, have you guys noticed I've been doing during this ch what we've challenge? What was my goal? Day number one is to get you guys to log in and add yourself to attractive character. Why? — I want you to consume the software, to be using it. If you're using it, you're more likely to use it, right? — Okay, that was day number one. Day number two, now we're going like, and every single day tomorrow, we're going to be using software, be logging in. Like, I'm trying to get you guys to use it. If you're using it, you're like, "Oh, I get a lot of value from this. You're not going to leave me. " Right? Like that's the entire premise of what we're trying to do here. I hope you guys understand that. So for you guys, the same thing. Building a software that just get people log in and like read the chapter in your book or just log in and watch my video. I can give them like little gamifications like you get a smiley point if you sign up every single day and log in. Like that alone is enough to double your like your or to cut your churn in half. Like my churn for Click Funnels is literally log in and go watch this video. Log in and we're going to set up one page, not two pages, just one. Log in and like those are some simple software you can create that will change everything for you. — I love that. Okay, this is uh kind of more of a technical question. Somebody's asking, "Can I input all of my old CHBT stuff, Claude stuff, Gemini stuff. " — Yeah. We uh we talked about yesterday. We showed you guys. So, if you missed that yesterday, yes, 100%. Uh we have something called the brain that's inside of Marketing Secrets. So, you log into the Marketing Secrets. And uh if you click on software, click on brain, that's where it all happens. But if you want to know how to do it, again, every tool that's in the software, we made a sprint to teach you how to use the tool. And a lot of the sprints are a couple minutes long. They're not long. So if you go to sprints um and there's one called the brain or something like that just click on that it'll walk you through the videos exactly show you how to go to Gemini or claude and how to copy paste them over to add that memory and those contexts to your brain and it'll also show you how to then how to connect the brain and marketing secrets to if you are using chat GBT or claude how to connect it and that way when new memories are happening it'll store in the brain and so your brain inside of marketing secrets gets smarter and smarter over time. Okay, next question. Can you walk me through the facilitated coaching sessions again or just like this map of what they are? I know we've mentioned them a couple different times so I pulled them up. — Good. So there's five facilitated co What facilitate coaching means is this is not a course you log in and you watch a video because then nobody ever watches it. Um and so we wanted some human interaction. So what happens is you will log into it and one of my trained facilitators will be facilitating it. So they'll be there talking to you and they're going to show you a strategy and you're going to learn a thing and then they're going to say, "Okay, go and do it now. " and everyone's going to break and you're going to go and actually do the thing and then you'll come back afterwards and you'll talk about it and say here's the next thing and you're going to talk about it and he's like okay go do the thing and everyone's going to go and break and do the thing and if you get stuck you come back it didn't work for me like oh let's fix it and you go back and forth like that okay so the facilitated coaching days they're again half days to day long events depending how much stuff but it's you're actually getting stuff done right a challenge is hard I'm talking at you and we only have 90 minutes you know so it's just harder with still day coaching it's nice because it's no longer of us just like trying to give you as much information as possible because we want to give you that transformation. It's like, okay, slow it down. Here's the first step. Here's how it works. Go do it. Are you guys back? Let's do the next step. And so, what happens through th that um that uh that path is everything is done, everything gets implemented, and you don't get lost along the way. — Can you walk through each of those uh coaching sessions of just what they are? — You can pull the slide back up. It has those. — Uh it was slide 107. — Okay, I'll pull 107. Um and we'll go through them all. — That's awesome. Okay, the next question just on this um on this specific part is if people don't want to attend the live go slow stuff, can they just watch it on their own? Can they do it like self-paced? — Yeah, we uh one of our other coaching programs we do this facilitated coaching and we have that problem with a lot of people. They couldn't come on because they're in Australia or somewhere and they couldn't do it at the night time. So, we also have a self-paced one on you can log in and basically get all the individual trainings and you can watch them as like micro videos and go do each step on your own. So, yes, they have both ones. — Cool. — Okay, here's here they are. So, I'm going to look at yours cuz it's a little bigger. So, the very first one is the AI strategy session. This is where we're going to help you to connect all the AI stuff you need to be able to run well, right? These are all things that again uh I don't want to talk about cuz not as exciting for me, but they're so important like how to set up your chief of staff, how to connect your email, how to connect these different places, how to like all the best practices so that this tool that you have like this is like me giving you a Ferrari like you have this Ferrari and you're like h — I don't know how to drive. drive it. Yeah. So, it's like we're going to show you like here's the keys, here's how it works, here's the buttons. So it it's very good for like brand new beginners. Honestly, it's good for anybody. Like I thought I was advanced with AI and then Todd comes over to my computer. He's like, why'd you do that? I'm like, I don't know. Why didn't you do that? I'm

like, I know you could. He's like, dude, even like chief of staff, like when he flew out here for this event. Uh he was looking over my shoulder on something and he's like, dude, you didn't connect any of the chief of staff stuff. I'm like, what are you talking about? He's like, click right here. And I like click there. And he's like, dude, he did like four or five things. And all chief of staff was like, give me a daily update. And all these and doing all these things. I'm like, I didn't know I can do that. And so I don't care if you're a beginner or advanced like it's the it's going to be the first session so that everything's connected so that this tool and any AI you're using will become more powerful to you. Okay, it's the foundation. So that's number one. — Number two. Okay, the way we make AI not mechanical is we have to weave your voice into it. Okay, we've talked about we showed you yesterday how to do it. Okay, a lot of you guys, the majority were like this is great but I don't know what my stories are or my frameworks how to extract it. So number two is going to be the story extraction process. Okay, this will be a facilitate event with software. Okay, this is something I'm coding for you guys right now, clicking the button and telling it how to work. Okay, it'll be software. Basically, there's a um CR uh the creative director will ask you very specific questions to pull these stories out of you uh over time. Okay, and so that's what's going to happen. So, by time it's done, your uh your voice will be preloaded with all the different things from your books, your writing, your everything. And if you haven't those things yet, we will pull those things out of you. We'll extract them from you. Okay. Um, by the way, um, I still do this all the time. This is not like a onetime event. Uh, you can ask them to call. Uh, her and her husband, I've hired them now four or five times. — Eight times. I, um, literally for what we call extraction days. What they do, do you have your necklace on you? Oh, you don't. You ask my necklace. — Okay, they're going to grab a necklace. Uh, they fly out here and they spend a day with me. And all they do for a day is they do exactly what we're going to be doing during the session. They ask me question after question. And I'm not going to lie, after a while I'm just like, stop with all the questions. But then this is the magic. Check this out. It's all recorded on this little magic device and everything we say goes into here. Every time I say something cool, they click this little button which means like remember that one. It's really good. And the entire day is documented. And then when we're done with the day, they take the little file and they email it to me. They're like, "There you go. " And then they leave. And I take that and I upload it into my into AI chief of staff. I'm like, "Chief of staff, give me outline if we talked about chief of staff, tell me the five stories that are most important. Chief of staff and it just tells me everything we talked about and breaks it down. " So, um, that's the same thing that we'll be doing here. Okay. Uh, and it's magic. It is powerful. There's a reason why I paid them apparently eight times now to do this because every single time it's like I'm creating a new project. I'm like uh like what's the we did it for this event twice because I'm like I know this AI I want to talk about things like I want to like how do we create it and then they extract these things from me. So the same thing will be happening here. You don't got to pay Tanner McCall as much money I pay them because we're doing the software now. Now I know their secrets. We're weaving it in. I have all the secrets. All right. Then number three here uh the secrets and offer creation sessions. Okay, this is now to help you pull out your secrets. Okay, your frameworks. Okay, so we've attracted character voices number two. This is your proprietary stuff, right? So this is your version of docom secrets. Like what are the things that you do or know or understand? How do you pull these frameworks out? Okay. Um this has been the last decade of my life was pulling all my frameworks out into three books. And some of you guys will use this framework extraction to literally write a book. We'll show you how to do it. It's really simple. After you pull the frameworks out, writing books and it has your voice, writing books becomes really powerful. — Well, and how hard was that to do? It took me a decade of my life. It was very painful. — We'll get it done in a couple hours. — I love it. — Amazing. So, we'll track the secrets. You don't know what they are yet. Don't worry. And if you're like, I'm not the attractive character in my business. Cool. Bring the attractive character. Throw them on. We'll suck it out of their brains and we'll make it into something you can use nicely. We will do nicely. All right. Then moves on to facilitated session number four, which is then software. How do we take these secrets and turn them into software that's sticky that gets people to stay with you? Okay. And again, um, the basic stuff is how to make a habit tracker for the thing. But we're going to show you after we extract the secrets, it becomes really easy to weave it. Like I can literally open a do secrets and if I open it to the very beginning, uh, I don't call mine chapters. If you haven't read, I call them all secrets. So secret number one, the secret formula. I can make software on that in 5 seconds. Okay. Secret number two, hook story offer. I can make software for that. Secret number three, the value. I can make like every secret can be software. Now they've extracted them and put them in like as secrets. Uh I can now it's easy now to like oh that could be software and I've got three books full of tons of secrets I can do that with. So same thing for you after we extracted on number three now we can easily turn those things into software on number four and we'll show you three different platforms how to do on cloud code because cloud code is the most advanced you can do the coolest stuff. Um — uh in fact Todd will probably show you his telegram hack because he doesn't use cloud code anymore. He uses his chief of staff to program on cloud code. We'll probably get into nerdy stuff for all the nerds like me and you guys who want to know that. Uh we'll show you on level which is the easiest and then we'll give you guys overskll as well which is the internal beta app. Again this is a beta app you guys can be using if you like it. If you don't like it use level use cloud code whatever but it's one that's internal that uh I think makes a lot of the process a lot easier as well but we'll teach on all three platforms and you go build your software wherever you want. — And then the last one sellers. We have strategies, stories, secrets software and then sellers. — Not sellers like underground uh bunkers. This is how you actually get people to buy your stuff, right? Uh — well, and you walked through for the sellers. Let me pull up um even the

specific thing that you talked about of the dream 100 stuff. — Yeah. Again, this is how we launched Click Funnels and how I recommend most people launch their businesses is not going and dumping a bunch of money to Zuckerberg. — Okay. I didn't know that you hadn't run an ad cuz like I now know Russell uh you know pays lots of money for ads. Yeah, he spent a lot of money on ads, right? But I was so shocked when I found this out cuz I know I think you're pretty well known in the industry. Uh let me know if you guys have heard this. You have the best and like highest paid affiliate programs in the world, right? I know some people, we won't mention any names, don't pay their affiliates and that's insane, but you do, right? And you have this incredibly robust affiliate program. But I didn't know that you didn't run an ad — for how many years? the first two years of Click Funnels, but prior to that was the first 10 year I was in business for 10 years before Click Funnels came out. So, the first 12 years of my business, we did not do any ads. — Um, — and uh, if you look at just Click Funnels, just last in Click Funnels, we've paid out, I think, $150 million to affiliates. Um, 60% of our revenue uh, still comes from affiliates, — even though we're spending a million dollars uh, more than a million dollars a month in ads. And so you look at that, it's like this is the least expensive, the least stressful, the best type of traffic in the world. And nobody's doing it. They all just go like buy Facebook ads and then it's crazy because like say you're selling thousand course or whatever. You spend $999 to sell the course because Zuckerberg takes it all and make a buck and you're like uh versus I go to an affiliate. I'm like, "Hey man, you want to promote this? " And there's no risk. Sometimes you get Zuckerberg and it cost you $3,000 to sell a thousand course. Like I had to risk all I lost money. it. I find the right affiliate. I don't risk it. I'm like, "Hey, you promote this. If you make a sale, we'll split it 50/50. If not, not. " And they're like, "Sure. " They promote it. If they make a sale, you get the money first. Someone buys from you, you get the money. It's in your hands. You're like, "Oh, that's amazing. Here's your portion of it, — right? And there's no risk ever. " And like, and that's how the reason why we were able to scale ClickFunnels so fast initially is because we weren't risking money. Like, everyone else we were competing against had raised like $100 million in VC money. They were spending all this money. We didn't have that luxury. So, we had to do this way. And so what's cool about though is that we got to keep half, you know, more than half of the money because affiliates were driving it. There was no risk. Like all those things happen. And so it's the best way to start your business and to grow it. And I say start, but this to this day, this is still like the biggest traffic strategy we have. And most no one is actually doing it. So yeah, this session is going to show you exactly how to research, how to gather, how to recruit the affiliates, what to say to them, how to structure affiliate programs, like all those kind of things. Get people excited to sell your stuff for you and only pay them after they make a sale. Hm. I saw something in the chat just really quick of um when I was sitting back there as soon as you started going through Dream 100 and affiliate stuff. Uh like four people were like, "No, affiliates are dead. " Like nobody affiliate nobody's affiliate programs are working. And then like two seconds later you were like take this event for example. We used affiliates and they were like oh dang. — Yeah. It's like who came and like 50 different names were popping up like who invited this event? Like half of you guys didn't know who I was prior to this and one of our affiliates introduced you and invited you here which is so cool. — So good. Okay. Um, okay. I want to walk through. Let me just pull back up my questions really fast. Okay. These are a little bit more um like insider questions. Um, okay. Does Clickfunnels access come with this? — No. Click funnels is a different company, a different everything. Um, yes. Click funnels is all about, again, Click Funnels is still the number one funnel builder on the planet. It's building out your sales funnels, things like that. This marketing secrets is all of the software to help you to fill your funnels with traffic, to create really good offers, all those kind of things. So, they work symbiotically, hand in hand, but they're two different companies, ownership structure and everything. — No, I love that. Um, okay, I'm going to pull this one up and keep dropping your questions in the chat because this is so helpful. Okay, I want you to walk through Oh, what is the difference between decade in a day AI and chief of staff? — Oh, yeah. So chief of staff is um is very specifically like your superhuman AI robot that does everything for you, right? So it's grabbing stuff, it's finding things, everything that uh decade a day is very specific. It's my the same coaching app I had you guys build yesterday. It's my version of that. So it's me going through and taking uh all of my private consultations and I've consulted the biggest entrepreneurs on the planet. They come here, they fly here and they ask me questions, I respond to them. So we trained it on all my questions, trained on my books, trained all my courses, everything. And so it's really cool. It's like talking to AI Russell. In fact, we call it uh Coach Russell, and it's a little cartoon headach. And then you can ask any questions. And it's getting it's pretty good. It's getting better all the time. But I was having fun with it. I was like, "Hey, um do you uh you know, like I'm getting started right now. I'm trying to figure out whatever d" and it cames back. Well, let me ask you some follow-up questions. Cuz it know like learn my coaching style. If you guys ever do a coaching session with me, you know, I spend the first uh my decade sessions are 15 minutes long. I spend the first 12 minutes just asking questions just getting like pulling data out of people and then I'm like here's the answer and I blah and they're like whoa and then we end and so like it did

just like the way I ask questions ask questions until it can figure out exactly what it is like ah here's a framework here's the piece here's the thing you're looking for and it's really good and again today's the worst it'll ever be because it gets better every single day — so I want you just like kind of went so fast through this part of decade in a day uh can you tell me so as somebody who's unfamiliar with the decade in a day process like what are the main things that you're helping people solve and who are the kinds of people who you have solved this — for something that you had said that I was like wait wait wait wait right people pay you how much money — yeah inner circle is $50,000 a year so to get access to that that's 50 grand a year — to ask you a 15-minute question to help them on their business strategy right so I think I know the answer to this question but does anybody else have access to these decad in the day like sessions that this train this is trained on. — We did this uh we did initially as a test. I was I want to test out the coaching app before I give it to you guys to go do. So like it was a test and I was like well I'm going to if I'm going to add just like if I'm training my book voice and throw my books I'm like I want to train my coaching voice like where's my coaching sessions? And so we had to go find them inside the inner circle members area. They're all archived in there. So we grabbed them all pulled them out and then I had to also I had to each person's like it's their private information too. So I had to use AI to strip out their names, their ident and even their even like their stories and just say what was the question that was asked that got this answer like just cut down. So yes the strategist we cut it all down that way there's no one's proprietary stuff shared all but just very simple of like here's the questions here's the things I had to understand to be able to get the framework and then from there and then from that we trained it. So that was the test before we gave it to you guys and it turned out so cool that's like we should have everybody do this and so I was like by your homework is that yesterday which was really fun. Can you walk me through some of the niches? Um, you know, because I know a lot of times people will think like, okay, you coach on, you coach experts and you coach whatever. Can you walk me through some of the niches that you have trained decade in the day AI on? So, if somebody's looking for business strategy and they're in these different niches, they might be like, oh, okay, that's what worked for me. — What's nice about it is like um if you've ever been to my coaching programs or events, we have the most diverse because of ClickFunnels, audience in the planet, which is really cool. Um, and so we get people from all over the place like uh Stacy and Paul Martino who are the number one PE trainers in the marriage and relationship space like uh train them Annie Grace who helps people overcome alcohol addiction. Uh we've got all the business gurus who you know today if you see someone on Facebook or Instagram who's popping off they've been through here. Um uh you if you watch the videos you'll see all the two comic club award but like these are the people um but every everything from health, wealth and relationships like um I mean most markets kind of break off of those three core markets but anything in health related so like we've coached I mean I've coached hundreds of health entrepreneurs uh most of the gurus in those spaces uh who are teaching recommend my books to their people like that's we sell so many books all the time is like if you join one of the health gurus coaching programs first thing they do is they're shipping you out expert secrets and do secrets like those things are happening. So all the health gurus um uh relationship same thing and then business gurus like most of the business gurus who are out there today at one time or another were in my inner circle came through these doors sat in this room got coached by me and um and there you go. — That's great. — And most of them are really great and give you credit when credit's due. Some of them uh want to act like they invented everything but for most of them they're very grateful and uh and yeah they're and you can also tell if someone's on a video and there's a two comical board behind them or somewhere there's usually a telltale sign that they've been here and you help them on their journey. — I love that. Uh, okay. I'm not going to say the names that you can see because people are calling people out in the chat, but I'm going to make this a little bit more vague than y'all have made it to check. Uh, it sounds like some people have seen, use your imagination, some other AI offers um out there without mentioning them by name because I will not. Uh, can you walk us through just how this is different than the other AI offers that you've seen? — Couple things. Number one, most AI offers are just training. — Tell me what that means. — It's like what we talked about earlier. It's like their information. There there's it's a course like sign up and here's a course for four weeks. We'll teach you these four things, right? Um what do you guys know about courses? — For most of them, you could just go log into chat GBT and be like, "Hey, teach me this thing and just teach. " So most of them are courses. There are a few that are software, but this is the reality. Most of the people that are building software, they're trying to build this proprietary software. Um and the problem with it is that as AI keeps advancing, their software becomes irrelevant. Okay, — if you notice what we did and how we did it. Number one, um, obviously we're teaching you the step by step, right? But we built software with it, but we didn't build software. I like this is the power of my business partner, Todd Dickerson, the smartest person I've ever met. He's like, anything we build in software now will be irrelevant in 3 months except for this. I'm like, what's that? And he's like, we have to build it where our software doesn't isn't trying to compete with Claude and manage everything. Like instead, we have to use their API so that as Claude gets better and better, we're not trying to beat Claude. Like we we'll never beat them. they got billions of dollars like we'll never beat them but we can pay for the API access so we can use them or perplexity or whatever and so if you

look at the way we built it like it's the only AI software I think is valuable for the long term it'll be valuable today tomorrow and forever because it's built on top of everybody else's so we we're leveraging our frameworks inside of that okay and we'll show you guys how to do the same thing okay if you want to do similar things in your software we'll show you in software so you understand it but that's the difference versus like somebody I'm not going to lie this is what I wanted to create I'm like let's build something that's better than claw and like you can. I'm like yes we can. He's like we could clone it and have it close cuz I don't know if you know Claude source code got released. He's like it's a crazy thing. We could build Claude. But he's like the problem is they've got billions of dollars going into it. So he's like as soon as we think like we have Claude now take that Claude. They're like Claude 18 billion. And they just trumped us all. So the power is like we're giving information and our proprietary frameworks built in a way where whatever is the best AI on the planet right now will be the thing that's fueling this. Like the best writers will write your emails for you through my frameworks. The best research will research your stuff through my frameworks. So like that's the power of what's different than everything else, right? We're not disinformation and uh we're software that's using the best at the at any given second through our proven frameworks which are the only frameworks I know of in the business space that uh has made their clients over 12 billion dollars which is what Click Funnels has done for their clients. So it's just unique. So what it sounds like you're saying is that you are using I don't know some aliterative breakthrough where you use information and software to possibly get somebody a transformation. — Isn't that weird? Like when you practice what you preach — it works. It's crazy. Um okay, next question. Not that we believe that anybody should not have ClickFunnels, but the question is can I or should I buy this if I don't have Click Funnels? Does it make a difference? Is there as Russell, I think you also use Click Funnels and have Click. It's a great funnel building planet, but um this is not something that's like you could be using Shopify and this will help you drive traffic to it. You can be using that other company that I don't like very much and it will help drive traffic to their pages and their platforms even though they don't convert very fast and load very slow, but it'll work for them too. It'll work for anybody. So, like the reality is the marketing secrets to AI is not something we use to try to compete against anyone else. It's marketing software to help you to market your business faster using AI. Uh, and so yeah, we're platform agnostic, but if you are looking for a good home, the best home is Clickfunnels. So, — you're not soul agnostic, but you are platform agnostic. I love it. Um, okay. I know people have said this and I believe you said this earlier, but is there going to be a live demo on how to do overskll? — Yeah. I'm talking on Thursday. We'll be uh demoing some software and you guys will be building some software. My goal, my hope is that Thursday you'll learn how. That night you do the homework and then you're going to show up on Friday and you'll be in the chat going I built some software freaking out. We'll be going crazy. You're like, I got mad skills. I can write copy. I can do video sellers. I can do webinars. I can do all these things and I made software. And then Friday we'll be like, let me show you how to use this uh these ninja tricks as a side hustle to make some extra money. So that's kind of the goal. But yeah, Thursday we'll be doing demos and you guys getting your hands dirty with it, which will be really cool. — I love it. Okay, I want you to walk me through uh the neverbehind. So the trainings with Todd updating things on AI and you updating things on money, can you just walk me through kind of what that is? — Yes. So anybody who's built a course in AI, uh it becomes irrelevant like 14 days later. And so uh all — on AI. — Yeah. Cuz like here's how you use cloud whatever. It's like that now's the next thing whatever. So um and so again that's why we made these sprints very small and fast inside the members area. So, it's like here's the core things you need to go execute on whatever the platform is, right? But then every single month, Todd and I will be kind of tag teaming this going back and forth. Um, showing you guys what's like what's happening in real time, like what's working now, where are things going. Uh, and this has been super valuable for me. I luckily have access to Todd. So, for me, I'm always like, "Hey man, I got an idea. " And he's like, "Yeah, that's a great idea. If you didn't know that in three months from now, blah blah blah is about to happen. " I was like, "Oh, you're right. That's a dumb idea. " Yeah. like he's just again even people who understand AI Todd's just got unique uh access because again the click like put this in perspective okay Todd flew to San Francisco okay Silicon Valley why is he there because Clickfunnels process $12 billion for our clients okay that's a lot of money and so guess what all these tech companies are saying you process $12 billion for your companies please come to us so we can show you what's happening so you can test it and so we get access to stuff way before anybody else does well I don't Todd does and then he comes back and tries to explain it to me and then we implement it and stuff and so like even the people that are cutting edge software like cutting edge on what's happening AI he just has a unique advantage nobody else has because no one else in our industry has processed $12 billion for their clients who gets into these rooms into these doors and so that's the reality so he comes back and in these uh the plan is once a month or so for him to come in and update like here's what's happening here's to be aware of here's the new things like perplexity is dead use this or this is like we already plugged it like nice thing is most of the stuff it'll already update inside of chief of staff so it just happen anyway but it'll all be in there so — and your side of the training with are

you just updating on how you are like replacing departments on how you're making money like what's your side of that — my side is just um I'm one of the few gurus who are still playing the game so many of them like they did it once and they're talking about it u I love this game you probably see this in my eyes I'm obsessed with it um like uh the number of video sales people what's a VSSL it's a video sales are smarter you're going to geek out on that with me like um I have produced more video sales letters in the last — three months months, then I think maybe all of the gurus combined like um I'm in this game every day at a high level. We're spending tons of money on ads. We're doing affiliate driving marketing. We're like I'm just we're in front of this all the time. And so it's me coming back and just showing you guys what we're learning. Here's what's working. Here's what's not working. Here's what we did something. Check out this new script. I just new software for you. So whatever I'm like we're on the cutting edge of stuff. Whatever I'm working on, we're going to come in and just show it off so you guys can implement it and grab it before everybody else finds out about it. — Okay. I have a couple technical questions. So, just video replay access. I've loved watching people in the chat be like, "This challenge, this information is more valuable than anything else I've ever seen. " Which is so cool. Uh, just replay access to the challenge really quickly. Does replay access to this go away? Can people keep watching this? — Yeah. What happens is as soon as we done today, uh, and we cut the cameras, our video team, then they go and they render it out and do all their magic. Takes a couple hours usually to clean it up, cut it up, get it on online, and we send it out to you guys because we want you guys to watch the replays before we live tomorrow if possible. Okay? And then uh tomorrow like we take the replays down um for everybody except for the VIPs. If you upgrade the VIP then you get access to the replays. I think those are in the community section of the app when you go in there. I believe that's where they put them at. That's where the replays will be at and you go back and watch them for the rest of your life as long as you want. Um uh as long as they're relevant when they become irrelevant like this is no longer important. Russell AI now knows your voice for you. Then we'll delete it and update a new one. But yeah, all the replays will be in there for VIPs. Uh and so if you're VIP, congratulations. You get the replays. Uh, if you're not a VIP, we want to flop on the other CTA. The other one again, 14-day trial, you get a VIP access for free. Uh, we'll throw that in there, too. Uh, just really quick. So, oh, there's secrets assechallenge. com/vip. If you're if you came in, you haven't you spend a general mission person and you want access to replays, just upgrade to assembers. com/vip and that'll unlock uh the trial for the marketing secrets and inside of there uh all the replays will be in there for you. So, — okay. Um, — so the next question I'm going to ask is somebody just said, "Where do you host the software that you build? " Uh, I believe you're going to talk about this on the software deep dive, correct? — Um, yeah, we'll have to ask Todd. I don't know. — Yeah, Todd's coming back on Thursday. Love that for us. So incredible. Okay. Um, — do one or two more and then we can — Yeah. Let's So, a lot of people are asking about O01 for the marketing secrets offer where you build out the AI system for us. Can you go into — there's a secret I didn't talk about. I mean, we kind of mentioned day number one, I told you guys that they're uh that we're that there's a $35,000 offer where you come to the office and for two days we'll build this whole thing with you. — Um specifically those who want to build software like marketing secrets where it's like you have one app and there's like — like marketing secrets AI the platform. — Yeah, like our platform. You know, our platform is really cool. I guess it's this really cool software platform, but then we can start building tons of little mini apps on it. And tomorrow I'm going to show you guys the strategy behind that which is really cool. Uh anyway, it's a bigger platform and so there's a lot more work that's set up. So we're going to be doing a two-day event where you fly out here to Boyisey and day number one, we integrate that software. We connect it to you and get it spot where you can just like talk and just create little apps to go in there that you can then sell to your audience. Um and then day number two, we're going to be focusing on creating the video salesletter funnels that sell this. So it's going to be two-day event implementation. really cool. But again, it's not for everybody. Um we did make a special offer. So, when you do sign up for the 2997, um the plan is when we go public with this, probably when the challenge is done, it'll be $35,000 for a ticket into the room, like I mentioned on day number one. But, we did do a crazy upsell. So, we did uh you can come uh for $15,000. So, it's more than half off. And the $3,000 you bought gets applied to. So, it's closer to 12,000. So, I know a lot of you guys did upgrade to that. So, again, there's no public thing. You can't buy that anywhere. But if you are interested uh after you if you interested in coming to Boyisey and having us implement this with you uh if you just go sign up at achallenge. com/join, you pay the 2997 and then that'll be applied towards the seat to come to the two-day. — Are there a limited amount of seats? Like do people need to — Yeah, there's only 40 of those and there's a probably I don't know how many got I saw a bunch of them that got taken. So yeah, there's 40 rooms 40 seats in the room. I don't know if we're ever going to do it again. It's kind of a test. the things it' be kind of fun. But that's the goal is to um again very much like a we like our dev team will be here building it getting you all connected. So you leave with like it's all done. I just got to click to the function button and talk and software magically appears. So I love it. Really cool. — Okay, next question. Uh does this apply? This is from Darlene. Does this apply to people who have digital and physical products? Would you suggest that they use this app? How? — Um oh like okay — marketing. Yeah. So, um I'm not

sure exactly what business you're in, but like a lot of our clients are digital and physical, right? Like Caitlin P with Lady Boss, they had courses and they had apps and they had uh events and they had supplements and they had swag like physical products, right? And the blending of more things you can do together the better, right? Um but they they're leveraging their frameworks for how to lose weight to have the information and the software and their swag. or you guys like Trey Llewellyn. Like Trey is uh all ecom like he just wants to sell uh gadgets and widgets that he finds and that's like his whole business. He doesn't have any info products or courses, right? But he could use this just like you can use this because all the marketing tools you need to drive traffic and get people in, right? The dream 100 strategy using the software to get influencers to promote your products. We've got a friend Allison Prince who uh you know has been through these rooms multiple times. She um she does insane volume and she hates I shouldn't say this she does not like Mark Zuckerberg and refuses to buy Facebook ads and all of her business for her craft business and she's like multiple nine figures uh all comes from influencer traffic. So yes, these elements still work whether you're selling physical product, digital products, uh if you are trying to list a house and get it shown. If you're trying to um if you're a chiropractor, you want people to come to your clinic, if you're a dentist, you clean white teeth, like any business that needs marketing, the suite of tools inside of here will help you with that marketing. — And on top of that, it's going to help you to build software. And the other things that you could do, but you don't have to do it. Like at the bare bones of it, if you have something you want to sell, marketing secretsai will help you to sell more of it, more of it through — through the words, the traffic, all those kind of things. — And then a bunch of other cool things because I like to overd deliver. — I love that. This was a really specific question, but is there a limit to the number of softwares that they can create? And then the second part of it was can they attend the facilitated coaching more than once? Is that like a oneanddone thing or can they go back and forth? — Good question. Um, okay. So, for what was the first question? — So, the first Sorry, yeah, I'll answer one at a time. I remember. Okay. First, is there a limit to the number of softwares I can create? — Okay. So, I'm we talked earlier about tokens and credits, that kind of stuff, right? Software is all based on tokens and credits. Last night when I created uh the Napoleon Hill one for me to click the button and do the first thing it cost me I think it said 25 credits that's how much it cost to build the first version and I was like ah I would have changed I would edit it and probably who knows when all said and done maybe it cost me 200 300 credits to do it. Now if in your account you've got 300 credits so you can use it doesn't cost you anything right but if you get overages then there's like whatever the overages fees are and so um that's kind of how that works and so there's not limits as much as just like you can build whatever you want. Uh Todd told you guys yesterday that right now he's co he's actively coding uh 15 different software like companies. Uh I saw it on his phone. He uses Telegram. So 15 different chats, one for each product he's doing. He's spending $10,000 a month in credits. — Okay, so like that's like he can build 15 full-blown software companies at the same time. Okay, most of us aren't going to get there. But even if we did, it seems insane, right? But if you look at ClickFunnels, like we had at our peak like a hundred plus full-time developers, you know, I don't know how it's $67 million a year in development costs, right? Versus $10,000 a month to handle 15 different companies. Anyway, so it's it may seem expensive till you realize it's really less expensive than humans. — Yeah, I love this. Okay, a question literally is just flying past. Do I need to know which AI model to use for the best results? Does chief of staff do that? Do I need to know what to do? I don't know what an AM model works. I just click the button and talk and it picks the thing that's supposed to be the best. So sometimes they have options where like which one do you want to use? The good, the better, or the best. And so like sometimes like if it's something hard, I use the hardest one if it's like I'm doing something simple. Let's just use the cheap the easiest one which costs less credits typically. Um but the most part I don't even I'm not even aware of it. Just it defaults to the right one. — Okay, awesome. Um okay, next. Can I attend? This is the second part of the question I asked. Can I attend the facilitated coaching more than once? — Oh, cool. Um it depends. Like right now our plan is to do um six of these sorry five of these like one the next you know couple months. Um we may eventually do this challenge again and if we run them again like you'll have access. So as long as you're an active member you'll have access to those uh those sprints when I'm coming up. Um my guess knowing me I'm probably going to want to do this again and get more people because I'm so excited. And so I would say yeah as long as we are doing them you'll have access to attend them as often as you want. In fact I want to do number two again or things are changing I want to come back to the other one. Um they'll be there. So, if they don't master AI like the first time, they can go back over and over. Yeah. Master it the first time. — You'll have access to all of the um the training pieces again. Uh like the self-guided version will always be there as well. Okay. A version of this question keeps coming back of like who has access to the information that they're uploading to the AI. — Like if they upload their stories like the other Marketing Secrets members have access to their stories. — The answer is no. But I definitely want to default to Todd because Todd understands all that stuff way better level than me. Um but yeah, it's everything's confined to your accounts. We're not using buying, selling data, all that kind of stuff. Um I know that with each individual um

— you know like perplexity versus cloud like there's they have different terms too that we have to agree to. So those are things are fuzzy outside of my level understanding. Let's on Thursday let's ask Todd let's put him on the hot seat and ask him how all that works. I'm not really sure. Um, so yeah, — something that would be really helpful for people collecting questions is if you guys put the questions in the chat, we really do. We comb through every single one of them. If you have more technical questions like this, we want to see them. And if there's things for Todd to answer, uh, we'll actually gather them and we'll lock Todd in a room. Yeah. And be like, "Okay, Todd, here are the questions uh, that you have to hit. " So, if you have questions, please keep dropping them in the chat. This isn't the only time we're going to answer questions. Um, so just know if we haven't addressed it, make sure it's in the chat. We will absolutely get to it. It Um, okay. Yeah, I think this is amazing. Okay, here's what I would love. I would love one more time. I'm going to kind of pepper you because I know you are. I can keep going if you want. — We both slept like three hours last night. She's like top of the world. I'm like, you know, — so fun. Um, okay. Hey, I'm going to go through each item and I want you to just explain really briefly kind of what it is. I want and you can walk it through just with your slides too if we can get the slide uh up of everything that's in the offer. If you can just go through one more time. I know just because it's been a minute since you talked through it. Uh each of these things and kind of the basic gist and what they get. — Okay. Um there we Okay, there it is. All right. I'll start from the left. So number one is all the AI oneperson marketing apps. Again, these are all the apps that we are currently building to do the marketing for our companies. Um, there's about half a dozen in there right now and uh there's about half a dozen that are underway that are being built right now. And so this is uh you everything's in right now and then as new ones come in you continue to get those um and they'll keep showing up. — Can you teach us what a sprint is? Monthly sprint. — Yeah. Is that on there? Oh yeah, monthly sprint. So basically what happened is every time we release new software product um I don't want to be like here's software and you're like how do I use it? It's like I don't know. Go figure it out, right? And so each time we release a new app inside of the platform, there's a sprint that'll go with it. So sprint is basically like um it's like a quick start like how do we get you implemented quickly? So there's like some of you guys watch the attractive character sprint right now. So usually it's like it's three or four videos of me probably Ben on my team and a couple of us going through like here's the first step here's like here's how it works and then usually in the sprints we'll throw a whole bunch of other training videos if you want to go deep like all right here's phone hacking live so and so taught this principle this is why we built this here so and so now and I taught this over here this event and so we pull all the other context. So, if you want to go really deep and geek out on it, you can. Or you can like just watch the 15 minutes of videos. All right, I know how to use this and you can go run. Cool. — And so, um, in the future when new apps roll out, typically what happen is like the app and the sprint will come together and a lot of times the app will be closed until you watch the sprint. So, we want to make sure you know how to use. You watch three or four videos, click a button, and it unlocks and you can dive in and start doing it. So, that's what those are. We say monthly sprints, but rather anytime we launch a new app, there'll be a new sprint. So, my guess is for the first as long as I'm excited doing this six months, it might be like every week or whatever. or an event might be once a month. But that's what those are is just new apps and new sprints. Um that way you're not getting overwhelmed either like do I need this one? You watch like I don't need this yet. I'm not in a spot in my business where I need to do an affiliate program, but man, I do need a video sales letter that are, you know, and you kind of figure out where to focus your energy because yeah, if you log in, there's a lot of stuff you're like, I don't even know what to do. In fact, you know what we could do? This would be really cool. — Maybe I'll work on this with my chief of staff is start building out different uh profiles. Like if you're a beginner, here's the order of the sprints you should go in and the tools. if you're more advanced, if you've already got a product. Um, you guys want me to do that for you guys? That actually really cool. And that way you got kind of like a very specific path on whichever one you are because again, you log in, there's going to be a lot of stuff and it's like I don't want you to get overwhelmed. Um, so we'll kind of do something like that. — Okay, that's awesome. Note to uh Ty, make sure I don't forget to do that. — And you can put it in your uh product launch AI strategy session. — Okay, we'll do that. All right, so back here number one is the one person marketing apps. Those are amazing. Tomorrow we're spending all day just going deep into marketing apps. I'm going to talk to you guys about uh how they work, but I'm going to teach you guys the strategy so when you're building your apps, you know the magic marketing secret that makes this whole thing possible and it's going to blow your mind. Okay. Uh on top AI powered product launch. Those are the six live five live facilitated coaching sessions. We happen to help in install integrate all these different things. We had five S's. Do you remember they are? — Yep. — Uh — strategy, story, secrets, software, sellers. — Yes. All S's. Uh then we got overkill beta access. Again, we're gonna be trading you on three different development platforms. Uh quad code um — lovable — lovable. I say something completely different. And then overkills Todd's versus goats and bait acts right now. Uh you get access to that as well. And then you can pick whichever one you want to use the software on, but you get that. You get never left behind sessions every single month from either Todd or I walk you through what's happening front lines of this game. What to do, what to know, what to be aware of, uh things to be aware of. Um then we got decade and a day. This is my own personal coaching bot trained at all my coaching sessions. And so this is like having me in your back pocket and get question or you're stuck or whatever. Uh you could ask a question. It's going to do a really good job pulling out my best frameworks and giving to you on a silver platter — that is trained on things that are not

available to the public that you have to pay $50,000 to get access to that information. — Top secret. Then you also wrestle to access to the Russell Brunson course library. This is almost every course I've ever created in my career here. Not that you're going to go watch all of them because you probably shouldn't. But what's cool is you can say, "Hey, yo, chief of staff, I'm trying to figure out uh how to sell high ticket stuff. What do I do? " It's like, "Here's everywhere Russell talked about high ticket things. Here's his scripts. Here's his this. Here's his this. " Like, "Sweet. " And you're like, "Hey, chief of staff, I'm trying to figure out how to get traffic from Facebook. " And it's like, "Here's everyone talk about Russ talk about Facebook ads. " And you can do like it's really cool. So the library is there not so much for you to go and like go watch everything I've ever done, but more so you can ask your chief of staff questions and it'll find it, pull it out and hand to you on a silver platter and you can just watch that one video or listen at one training and you know exactly how to do the thing you want to do. Or if you're a nerd like me, you go watch every single one of them too. You have my permission. Uh next you get the lost secrets books. If we scroll out, these are all the lost chapters uh from my books. They were too big or too exciting. I could not put inside the core books. Uh each of these is being turned into skills and software inside the app too. So, these will also be really good training manuals when you're like, I want to do my daily Seinfeld emails. Read this thing. You will understand it at a deep level that no one else does because everyone else got three pages in here about daily Seinfeld emails. That's all I could fit in the book. This is the other um 104 pages that you should and there swipe files. Ex. It's amazing. So, uh that's all these books are for which are amazing. And then the last one, uh 2 CCX shadow seat. We did lock out coming to a live event seat, but um McCall twist my arm. And what we are going to do is uh when you guys sign up, we'll put you in numer numerical order and when the events happen, first come, first serve come to the first people that sign up during the break. Uh they'll open up to anybody else and uh basically you'll get if there's an open seat uh what's it called? First try refusal. You can come jump in and if you're not able to, we'll stream one for you so you can get access to one just so you can see that community. Uh cuz that's really the next step for you guys. After you start having some success with these things, then we want to plug you into that community. We're going to give you guys early access to the shadow seat to experience it, see the people, like be in those conversations. Um, and it's amazing and uh that's kind of I think that's the core pieces, right? — Yes. Okay, friends. So, uh, let's go over really fast what's going to happen for the rest of the week. And the first thing that I want to say is you guys can see what my job is here. Hello. Uh, please put your questions in the chat. Yeah, if they haven't been answered yet, it just means that I haven't seen them because I've been up here trying to see things go so fast. So, the more specific the question, the better. Uh, it helps us, it helps us see what we need to tell you. — And back in the day, we couldn't do it because there'll be so many questions. Now, we export these, we throw them into uh into the chief of staff, ask us some questions, it researches them all, finds them all, catalogs them all, and it's insane. — It's awesome. Uh, so let's go over what we're going to talk about or what you're going to cover for the next couple days. — Yes. Okay, we'll throw it back up here. The next five days, as you guys know, yesterday we talked about the seven figure AI shortcut. If you like that, type in shortcut in the chat. I want to see all my shortcutters people. If that was a very valuable framework for you, type in shortcut. All right, that's number one. And then today we talked about the billiondollar breakthrough. If that was valuable, type in breakthrough or type in billion or type in the No, you can't do billion or break. Okay, that was showing you guys the weaving of information plus software. And AI is now giving you the ability to create those things together so you can compete at the same game that Todd and I are playing, which is really, really fun. Tomorrow we're going to the one person marketing machine. We're going to call it one man marketing machine because better iteration, but I knew that someone would get offended. So, it's the oneperson marketing machine. It's going to be amazing. Um, this is we're going to be diving into these apps and show you guys how to use them. But also, I'm going to give you guys the strategy of what we're doing. Okay? There's something very specific I did in my marketing around ClickFunnels that um, nobody really ever talks about. I'm like, do you people not see this? And I did it there. I've done it in secret success. other in Dan Kennedy's business. And, uh, we're also doing it here. I'm going to show you actual practical applications. We're going to talk about VSSLs. Everyone keeps saying, "What's a VSSL? What's a VSSL? " I'm going to show you this magical thing called a VSSL. It stands for video salesletter. And um it is one of the most powerful tools in your arsenal. And now that you have access to marketing secrets. ai, uh you can build an entire video salesletter that used to take me six weeks to build or just a script, not even to record. Uh you can get it done in less than an hour. It's going to blow your mind. So all that stuff's happening tomorrow. Day number four is going to be one person software machine where uh Todd's going to be back here. We're going to walk about through how to build uh taking your frameworks, building software together. We'll show you how to do it in a couple different places. We'll demo and you'll be building software. — And day number five is your AI side hustle. Friday is going to be a fun day where basically we're going to show you how to take all these skills uh that you've been learning and how to make some money on the side doing AI for other people. Um, this is especially good for all my funnel builders who are out there and our certification come to this day because you're going to learn how to take this and just get tons of money and then be from there upsell people in the funnel building, other things like that. It's going to be insane. Uh, this is a fast way to take what you learned this week and just make some money over the weekend which will be awesome. Um, so that's kind of it. — Final question is, do they have any homework? I know I gave homework to the VIPs this morning. Do you have any homework for them to work on before they see you tomorrow? — Good question. I would say let's do this. — Uh, homework number one is uh making

sure you get signed up. So, AI secrets challenge. com/join be number one. Number two, uh and this is so if you're if you did an upgrade, your homework is to go and do the homework from yesterday. Like, keep going in there adding more context, your attractive character, get those things in there because tomorrow we're going to be working with that. So, make sure you're putting those things in there. Go tell one or two stories to whatever it is. Uh if you upgraded, there's a book I want you to read. I think if I can find it. — I found it. I'm so excited. All right. This is uh the lost the attractive character lost secret. So uh when you log in I hopefully it's in the members area. Yeah. When you log into market secrets AI there's a link on site says platinum. You click on that it'll show you and it should be in there. If not I'll make sure it's there in the next 30 minutes. Uh but get this one about attractive character because again attractive character is what we're trying to create we're trying to do. And this goes through um all the different elements of attractive character that are important to understand right like attractive character is how you communicate with the audience. So, you have to go deep into like your backstory and your um uh like your before and afters and like all the like this will help you understand. Okay. Again, I talk about track to character all my books, but they're all shallow. I can't go very deep. This is 125 page book. It's a fast read. They're not like they're not big words. It'll be easy, but I think reading through this will help you get a better grasp of attractive character because it's the key that goes from taking AI that sounds robotic and metallic to making it sound like you. And the more you understand and really internalize attractive character, the better you'll be inside the attractive character stuff. So, that's the game plan. — Yay. Okay. Somebody said, "Reminded me about VIP homework. " It all has to do with attractive character as well. We had a couple different exercises. Go back, watch VIP again. You can see the replay. There were four different strategies uh to increase your trust with your customers, increase your authority. Um I don't want to recap them right now because it was a secret. It was VIP, but go watch VIP. — VIP was amazing. Oh, yeah. — Thank you. So fun. Um okay, that's your homework. If you guys have any other questions, we'll leave the room open. We're gonna go and die, but we're going to leave the room open. Make sure to drop your questions. It can be questions about the strategies that Russell has taught about the program. Like I said, we are trying to take the questions very, very seriously. We're combing through all of them. We want to make sure that we get them all answered um at the end of all of these days. So, drop the questions in the chat. Russell, anything else? Any parting words? — I appreciate you guys. I cannot wait to be working with you guys closer and uh helping you implement stuff. It's so much fun. This is the most fun I've had in business probably in the last four or five years because like I can do things so much faster and you see the impact faster and it's just it's I also feel like I'm a ninja. I'm like I can write my own copy again. I can build these things. I can build soft like I built software you guys last night while Todd was on an airplane to San Francisco. I'm like get Todd boom software. So it's just it's a fun time. It's exciting time to be alive. Um, so I just like I know sometimes the things may be overwhelming or consuming or confusing. Like I just grab the bull by the horns, stay on for the ride. As you keep with it, it'll start making more and more sense till eventually just clicks and then you're like, I'm one of the few the the 1enters understand the stuff that can use it and then you can use it for your own business, other people's businesses, like it becomes really powerful. So thank you guys for hanging out. Thank you call for all the work. Thank you to my entire team who's been killing themselves to make this all happen. This an army of people behind the scenes making this all happen for you guys. I'm thankful for all of them. They are amazing. the best team in the world. Um, and we're just getting started, guys. — Getting started. We got three more days. We'll see you tomorrow. Sign up a singer. com/join. And we'll see you guys all tomorrow. — Everybody Heat. Hey. Hey. We alone.

Hey, hey, hey.