"Fail Faster to Succeed Sooner" - Dave Evans

We talk about failure immunity. Fail faster to succeed sooner. — When we're talking about that as designers, the failure we're talking about is the prototype. The purpose of our prototypes is to go learn something. I don't really know anything about podcasting. What would that be like? Maybe I could sit in and watch what Max does. You know, I could find out what these people are doing. What the heck is a creator economy? Maybe I could go up to Boise and visit Nathan Barry who runs Kit that's the backdrop for a whole bunch of these guys and see what's going on with this creator economy anyway. I don't understand this thing. So, I go listen in on it. So, each of those steps, like, oh, I went in and I sat in on this podcast and it was boring. Well, okay, that's one. And you know, so is that I don't like Max or I don't like podcasts. So, go do three or four more. And if they quote fail, that's you can't fail cuz all I wanted to do was learn something. So, in design, a prototype's job is to learn something experientially. So, you can't fail unless you paid no attention and didn't learn something. So, now that I'm learning something, I'm failure immune. I can't fail cuz I'm learning my way forward. And if I do that faster, I will eventually learn my way to the thing I really want to do. So, fail faster to succeed sooner. That's where that line comes from. We're not saying it's great to fail. What we're saying is you have to iterate to learn your way forward. — Interesting.