The Modern 9-5 Slave Economy, And How To Escape It

Trapped, frustrated, and powerless. The modern 9-5 slave economy and how to escape it from somebody who broke free. My name is Dan and today I'm going to be explaining to you the biggest scam in our century. A scam that you are part of. A scam that honestly has trapped you if you're watching this video. Our world is a very difficult place to live in right now. Have you noticed how things lately have just been getting harder and harder every single year if you compare your life before COVID, after COVID, you know, it's just not quite the same. And not to mention, you know, we've had so much uncertainty. Now we have so much uncertainty. We have all these, you know, this talk about wars, uh pandemic risks, right? Government this, government that, skyrocketing food and gas prices, inflation, the threat of AI, and how it's going to apparently take away your job and leave you absolutely miserable, broke, and lying in a dump somewhere, right? So, I'm sure that you felt the anxiety. all of this or, you know, you're feeling some kind of way related to this, um you know, in terms of how things are now. It's a common feeling uh because everybody right now is pretty much on the same frequency. And this picture right here is a perfect example. I just found this online, right? It's just pure fearmongering, right? Whenever you open anything nowadays, whenever you open uh Instagram, social media, turn on the TV, literally it's going to be some kind of variation of this, right? You're scrolling through your reels on Instagram, whatever it is, uh and you're going to see something like this, you know, terror attack, experts, next attack could be greater or less than or just the same as the last terror attack. Obviously, nowadays, I think this picture is old. Nowadays, you know, maybe it's viruses or wars or whatever it is, right? Basically, it's like be afraid, be afraid, slave. And this is exactly how most people feel right now. Some kind of variation of this. And the thing is that you might have been doing all the right things. You're waking up early, you've been going to work, you're paying your bills, building up your credit, or maybe you're not doing any of this. Maybe you've already given up a long time ago, yet you're still watching this video because you want somebody to give you the answer as to how to break free from this slavery, right? And maybe every day just feels like a drag. Every day feels like a drag honestly for most people. And I've had plenty of days where my life felt like a drag, honestly, where you feel like nothing's really moving. And most people feel this way now. And that's because the modern economy or the modern system is designed to keep you trapped forever while enriching a very select few at the top. And this very select few, they've positioned themselves in a perfect way where essentially, it you know, just like in the old medieval paintings, you know, they're like the guys that sit on the uh you know, the chariots while the people are plowing the fields, right? That's a metaphor, but honestly, that is where we are headed and that is honestly how it is in most of the world already. And so, who am I? My name is Dan and I made $20 million in my 20s through online business, and I learned how to escape this exact system that I'm talking about, which back then was not nearly as bad as it is now. And I'm honestly quite shocked at how bad it got in such a short period of time. So, uh this is a screenshot just to show you from one of my businesses. This is ECom Freedom, which is a company that is now retired, where uh we sold Amazon FBA training. So, I had a big online course, over 15,000 students uh learning how to start an Amazon FBA business uh that ran from 2017 until 2024. And this is just one business that I ran, 11. 8 million, uh and because this was a digital product business or course business, this uh most of this was actually uh profit. So, um this does not include my e-commerce businesses, any affiliate marketing, uh YouTube ads, uh revenue investments during that time period. So, I first started this whole journey in 2017 and I escaped the quote-unquote the matrix. I don't even want to use that word cuz I know it's been overused, but you know what I mean. I mean, the system. By 2018, uh how it started was I was um you know, a child of immigrant parents basically who moved from the ex-Soviet Union to uh Canada, and I grew up in Canada. That's why I have good English. And I basically, you know, I was working a corporate job. Uh I got exposed to that world early, and I said, "Okay, everybody here is a zombie. I don't want to live this way, so I have to escape. " And so, what I did was I started reading all the books. I started reading Rich Dad Poor Dad, um Think and Grow Rich, you know, all the self-development books that one might read when they want to be wealthy and they want to achieve freedom and really improve their lives. And I mention this to you because I figured out how to escape the system very early. I uh did not have any children or any big responsibilities, so I was able to really risk it and take action, whereas a lot of people obviously they have responsibilities, they have kids, you know, they have relationships, they have people to take care of, right? So, not everybody can do it as quickly or as easily as I did at the time. However, I will cover that in this video. So, by the time you finish watching this video, your mind's going to be blown because these are basically lessons, not just lessons, but observations that I've made during that whole time period, almost a decade, almost 10 years, seeing where the world has gone, where it's going, and how the system actually works to keep you poor, to keep you a slave, and how to actually escape it, uh you know, to position yourself in a place of freedom and happiness, right? Because without money, if you don't have um financial independence and you don't have cash reserves, you don't have uh you know, some kind of a business or way to earn money, especially without having to work an

hourly wage job uh to earn it, you're basically, you know, metaphorically a slave forever. So, the worst thing about this system is that it is specifically designed so that it's very hard to escape. And every year that you are part of this system, it just gets harder and harder. And it's a lot harder to escape now than it was when I started in 2017. I'll tell you why. Now the economy is much different, right? So, now jobs are harder to get, now competition is higher, um now everything's more expensive as well. Uh now opportunities are different. They're not the same as they were when I started, right? If somebody wants to be wealthy, wants to achieve freedom, they will be able to achieve it no matter what, even in the deepest economic recession or depression, right? That does not matter. But mainly the reason why it's harder is because the system is designed so that it gets harder and harder to break free from this uh economic slavery every single year. And my prediction is that we will go back to essentially a serfdom kingdom. And if you don't know what that is, and I'm not trying to be fancy here, you'll see exactly what this means in a second. A serfdom kingdom is this. So, this is how essentially a lot of societies in the medieval times uh functioned, where you had uh you know, the nobility, so you had the top 1%, so the people that owned the land, means of production, so essentially, you know, land and farms and whatever else, right? Industry, and they had what are essentially slaves, right? It was like one step above uh slavery. So, these are some good pictures. This was one from medieval times, you know, and uh a lot of people are actually pretty much living their lives like this now. The actual definition of serfdom, if I just uh write it on Google, serfdom was a foundational hereditary system of involuntary servitude, meaning you have to work and you don't have a choice about it, right? You have to work for somebody. Uh in medieval Europe and parts of Russia, where peasant laborers, serfs, were legally bound to work a lord's estate. Unlike slaves, serfs were not chattel property. However, they were legally tied to the land and required to provide labor. So, essentially, you know, it's it's slavery, but it's one notch above, right? Uh so, you have to work, you don't have any freedom, and uh you have no rights, and technically you're not a slave, but you know, your life is very heavily controlled, and basically they work you to death. So, here's another good picture, right? You have people living in the castle, and you have the people that are toiling away on the fields. Now, obviously, I'm not, you know, I'm not specifically saying everybody's going to be working fields in the future and they're, you know, the nobility's going to be living in castles. You'll see what I mean. I mean more metaphorically that society is turning into because of the system that I'm talking about. Society is turning into uh a serfdom kingdom, where the wealth, so the people that are rich, is getting fewer and fewer. It's getting concentrated into the hands of fewer and fewer people. And the difference between the people that are actually accumulating all the wealth, right? Or hoarding all the wealth, is because they know things that the uh the serfs don't, right? Or the regular in the 99%, right? Obviously, we're not calling them serfs yet, but the 99%, right? The top 1% know things that the bottom 99% just simply does not know. Okay? So, I'm going to give you some examples, uh and you'll see why this matters. Okay, I don't know what how old you are if you're watching this video. I'm going to guess, you know, anywhere from mid-20s to maybe even in your late 60s or 70s, right? But this you'll see I'm offering you an answer no matter how old you are. Um this is important stuff. Example from the United States. I'm also going to give an example from my home country of Canada. It's the situation is pretty similar in honestly most countries nowadays. So, in the US, uh take a look at this, right? So, uh household income in 1980 was about 21K median. So, that's not average, but it's pretty much if you split it in half, you know, half made below that, half made above that. In 1980 it was 21K, in 2025 it's about 83. So, that's household, that's for two people. And if you look at the median home price, the median home price was only two times the median household income in 1980, right? So, you could essentially, two people could work for two years and afford a home. Nowadays, the median home price is almost 10 times as high, and in many cities, if you want, you know, I'm not even saying if you're going to live in like Timbuktu, Idaho, or whatever, right? Uh if you live in a city, it's going to be like 800K, right? For a house, or 900K. I know in Canada, you're not going to get a house below a million dollars in most cities. So, in 1980, this was for, you know, our parents' generation, not my parents' because they were from the Soviet Union, but I'm saying, you know, people that lived in the United States and Canada, a house was about 2. 2X their income, their yearly income. So, you know, no one was taking out 25-year mortgages, you know, young couple just fresh out of school, they could get married, get a house easy peasy. Now in 2025, it's five times income, but like I said, that's not even realistic because in most cities it's going to be much more than that. So, now people are essentially having this mortgage over their heads for a very long time, right? And they have to go to work and show up and and go to a job they usually don't like just to pay off this artificially inflated house price, right? If you look at Canada, very similar situation, but a lot worse. So, 23K was the median household income, Canadian dollars, 1980, uh and the home price was like 75K, and then now in 2020 uh 5, 2026, $95,000 is the median household income, Canadian dollars. Median home price is 10 times

what it was, right? So, now it's seven to eight times income, and Canada is one of the worst places in the world, uh, for this because of this issue, specifically due to this issue, Canada is really, really bad because, um, no other developed economy has suffered increases in house prices like this. So, essentially, like in Canada, I'll give you the perspective, uh, all the young people, they can't even begin to dream about buying a home. It's not going to happen, right? They're going to show up to their 9-5 jobs that pay them usually below 100K a year, half of that's going to go to taxes, and they're going to pay their rent, basically own nothing and be happy. For your parents, they could buy a house with savings or paid off within 1 to 3 years. For us, let's pretend the dream of owning a house even exists unless you somehow become a multimillionaire. And let's look at the value of the dollar. A lot of people are talking about, "Oh, you got to buy gold, Bitcoin and cryptocurrency," right? So, $1 today, uh, in the United States is $1, and then, back in 1970, $1 today was only 15 cents. So, that means the dollar has lost about 85% of its purchasing power since 19, uh, 1970, right? So, $1 back in 1970 would have been like, so that's like, what's the math? It's like five or six or seven dollars, something like that, right? So, it is just crazy, and that's only in 50 years. If you look at the, uh, for the same situation for Canada, $1 today, 14 cents in 1970. So, it's actually even worse than the US. The Canadian dollar has lost 86% of its purchasing power since 1970. Guys, what is going to happen in 50 years? And of course, there's people promising, you know, crypto is the answer and everything else. I'll explain to you why maybe not, maybe not necessarily, right? Let's look at food prices. So, in the United States, ground beef 1 pound in 1970 was 62 cents a pound of ground beef. Oh, how easy it was to build muscle and go to the gym, right? Imagine. Um, milk is $1. 32, uh, bacon 98 cents, coffee was $1. 39, now coffee is $7. 50. Okay, that's in, uh, 50 years. So, everything has just gotten gone, uh, dramatically more expensive. And if you look at Canada, it's the same situation. Ground beef, actually it's even worse in Canada. Ground beef is 70 cents, was 70 cents in 1970, now it's $6. 50. Uh, milk is like six times higher, everything is just crazy expensive, right? And that's, I'm just talking about like regular, not even organic food, not even like, you know, the best food. It's This is just like the regular toxin-filled food. You know how they all talk about toxins in food? Yeah, that's this. Right? So, people can't even afford, um, the toxin-filled food, the conventional food. So, essentially, salaries have barely grown and have actually gone down in real economic terms adjusted for inflation, right? So, that means that things have gotten way more expensive than, uh, salaries have risen. And everything is like it's 10 times more expensive, and this is not just the situation in the US and Canada, it's pretty much all over the world. But, I am going to give you a solution to this, okay? So, don't worry, I'm not in the business of fear-mongering. I didn't make this whole video for you to be scared and be like, "Hey, like this guy's just saying the obvious right? " It's not about that. Uh, next, health. Health is doing even worse. So, everyone's health right now literally pretty much sucks, especially after COVID, for one reason or another, uh, you know, I would say one of the reasons is everything is poisonous, like all the food, right? Like I said, there's all these documentaries coming out, all these companies have been putting poison and metals in our food, in our air, in our soil, everything, right? No wonder everybody always feels tired or crappy in some sort of way. And for some reason, it feels like life was better before, they felt brighter before, and they attribute it to age. This is actually a crazy graph. If you look at, uh, the number of adults that said that they had at least one chronic health condition, in 1970, 12% of US adults, uh, had at least one chronic health condition. In 2023, it was 60 to 76%. Right? So, pretty much six in 10, I would say probably three quarters of US adults are chronically ill. Like, we went from one in 10 to six to seven in 10, okay? And in Canada, it's pretty much the same thing. So, what is the point of being rich or honestly doing anything? If you're going to just spend your days in a tired, depressed fog, juggling health conditions, medications, and just not feeling well, what is the point? Right? So, problem? Like, what What is happening? Right? What is the number one problem that is causing all of this? That is causing our society and everybody watching this video who's part of it to be going on a fast lane to the serfdom kingdom. Essentially, people are trying to keep up with all this and succeed, thinking that going to their 9-5 job, trusting the old system, trusting the stuff that worked for their parents, and doing what everybody else is doing will somehow bring them a successful life. And that is just I I'm not even going to say having your head in the clouds, that's literally not knowing where your head and your ass is. You know, that's That's just That's the simplest way to put it. That is absolute delusion based on the numbers and the figures that I just presented to you. Another thing is, a lot of people don't know that even if they earn $100 an hour or $500 an hour, they're screwed. Wait, Dad, $500 an hour, how? That's a lot. That's, you know, it's That's crazy, right? Like, lawyers make that kind of money. I'll explain to you why that, uh, will

not work. So, why would that not work? It's very simple. The people that are rich, they make exponential income. They don't make linear income, And now I'm getting into a huge discovery that I had made in my in the past 9 years of me doing business and achieving business success, I, uh, made a big realization, and that realization was, you know, essentially, what all the new rich people are doing or the people that have gotten rich in the past 10 years and are, uh, following to get rich, this is what they're doing. And by rich, I mean free. Maybe you don't want to be rich. Maybe you would just be happy with a home that's paid off and, you know, with just the ability to travel and not have to go to work if you're not feeling well, whatever it is, right? I'm not even saying like, "Oh, yeah, like Lamborghinis and Ferraris and girls and all this crap. " I'm not talking about that, right? This channel is not like that. Although, if you want that stuff, great. I'm here to just show you the truth and show you how to get things done. So, linear income is compensation directly time tied to time and effort work. Income is earned solely by working, often referred to as trading time for money. It is characterized by the formula work equals pay, stop working, stop earning. It is the most common income type used by 90% of people. So, pretty much everybody you know sells their time for money. Nobody taught them this. Or, maybe they read about it in a book, as a concept in Rich Dad, Poor Dad, or whatever, one of the famous books, but they're like, "Ah, like that's not me. I don't know how, whatever. " They created an excuse for themselves, right? Now, let's look at exponential income. This is what people that are actually getting rich doing. Exponential income is a model of revenue generation that grows based on the impact or value created rather than the number of hours worked. Unlike linear income, where earnings are directly tied to time, example $40 an hour, exponential income uses systems, assets, or technology to create multiplicative growth over time, meaning earnings can increase significantly without a corresponding increase in work hours. So, exponential income. Okay, so basically, you know, uh, it it's not based on the number of hours that you work. It has nothing to do with you coming to a job and clocking in or even working remote and clocking in and clocking out. It has nothing to do either with freelancing, with selling your time for money on one of the freelance websites, right? Even though that's still self-employment. No, no, no. It's about using systems, assets, or technology to create multiplicative or, easier said, you know, exponential growth over time. Okay, cool. Exponential income. I got to make exponential income, right? So, how do you actually do it? Well, the easiest and best way to make exponential income is through something called digital leverage. Digital leverage is the strategic use of technology, software, and automation to multiply output, reach, or revenue without proportionally increasing effort or cost. It enables individuals and businesses to scale operations 24/7, such as through AI, content, or code, essentially acting as a permissionless force multiplier that works while you sleep. So, very, very important. This is a huge truth bomb. This is my biggest discovery over the last decade, digital leverage. And this is exactly how I've made $20 million, digital leverage. It is so powerful, and you'll see why. It is the single most powerful, um, I would say, way to make yourself rich and achieve freedom and secure, you know, financial freedom for yourself and whoever else you want in your life, uh, because it is limitless. It is absolutely limitless. Okay, so, digital leverage, all right. Well, then, like, what are some examples, right? How can I How can the average person, uh, do this? And by the way, digital leverage is essentially like, if you, uh, start creating content, like what I'm doing here, right? I made this video once, somebody can watch it in a year, 10 years. I'm making, you know, a few cents of ad revenue every time somebody watches this or clicks on an ad or whatever. That's how YouTube ads work. It's just running in the background, and I don't have to constantly show up and, you know, try to get people to watch this video, it just happens because it's a system, and it works automatically. That's just one example, right? Obviously, that's just a few cents, but, uh, another example of digital leverage could be e-commerce. So, you find a product idea that you think is interesting, that would sell well. You source it from China or any other supplier, it doesn't have to even be from China anymore. You, uh, create an online website, Shopify. And I know that I'm losing a lot of people here, but just stay with me. Stay with me because these are just examples, right? You can literally choose anything you want, right? You'll see. I'll I'll explain to you how. But, e-commerce is another example because you create the shop, you create the system, you're creating the system that is, you know, bringing money in. You have a 24/7 storefront available, right? So, anytime you, uh, purchase on Amazon or any online website, that is digital leverage, right? Because the owner of that site can make sales without them clocking in. All they have to do is maintain the business, you know, make sure the customers are happy, make sure the product is selling well. That's a second example. Third example could be, um, uh, you know, selling a course, right? So, creating a course like I did, uh, and it can be in anything. It can literally be like any niche. It can be fishing, it can be, uh, AI tools, like increasing helping people increase their productivity. It can be, you know, helping people reduce their levels of anxiety or stress, or, you know, uh, not feel as depressed, right? Helping individuals that suffer from depression, right? So, whatever, it can be anything, and that's why it's so powerful. And it is so amazing because you can make it fit what you love to do and then you can make that your full-time career and it can it's going

to make you way more money. money than a job ever could. Then the same job in that field. And I'll show you how. Okay, so how can the average person do this? Step number one, start thinking like a rich person, aka the free. Not the serfs or the slaves. So, before actually getting to the tactics and I've always said this ever since I started my YouTube channel, you got to get the mindset right. So, mind right. And the reason why people that are rich and that are free, they stay free and rich is because their mind is wired correctly, whereas the rest of the 99% the people that are essentially the serfs of society that are going to be the serfs when we go back to a serfdom kingdom, which is where things are look like they're headed, you know, they think like they think like the bottom 99% right? They just think like sheep essentially and they don't like if you talk if they talk between each other about wealth or about anything like that, they just completely unplug. They don't even know what they don't know about achieving wealth or achieving freedom, right? So, number one is getting your mind right. We're going to run through a quick little getting your mind right page here and then I'm going to actually show you how to do it. Don't skip this cuz if you skip this, that's just chasing shortcuts. You'll see why it's not going to work for you. So, number one, you know, you start thinking like a rich person and you realize, okay, if I want to truly be free, I have to do what's working for rich people today. Real rich people, not the fake rich people you see on Instagram that are flexing Lambos or whatever it is, right? Or crypto nerds that are that claim that they're like investment geniuses or the new Warren Buffett's of crypto hanging out in Dubai at the Burj Khalifa or whatever, right? So, it's none of that. Number two, realize if I just do what everybody else is doing, my life won't change and will likely get worse because in life, and I learned this pretty early, you only go up or you go down. If you look at anybody, their trajectory is either going up or going down. It's almost impossible to stay at the same place in your life. We're always progressing. We're always going either up. Our lives are getting better or we're going down. And be honest with yourself, is your life going down right now? There were times when my life was going you know, was going down and it hurts. It really does hurt. And sometimes you're like, I I don't even know what to do. Well, this video is going to put you in the right direction. Number three, ask yourself, do I want to be average? Aka, do you want to be working like a slave forever, owning nothing while the top rich hold it all in, you know, hold it all in and employ all the serfs who are stuck with basically no way out ever? Cuz in the future, I'm telling you, when it was serfdom kingdom, I can give you an example from my ancestors from the Russian Empire. Like you were stuck. If you were a serf, you were stuck. It was unheard of for a serf to to achieve freedom. You were stuck. You had a you know, you had a person who owned the land that you worked on and you were basically their property and all you had was you know, basically food to not die and your body that you know, you just used basically to work. So, that's it. Like it's crazy. So, society is headed that way because in the future, even though it won't be people applying the fields, people are going to be tied to universal basic income, right? And AI is taking away jobs anyway. So, people are going to be unemployed. They're going to depend on the government. The government's going to be like, "Hey, like we're going to give you the money. Don't worry. " You know, welfare, but it's going to be very little. And with new like digital currencies, it's probably going to expire every month anyway. I I've seen that online. I've heard of it. Who knows? You know, I don't know. Nobody can really tell the future. Um so, do you want a life like that? Right? It comes down to a decision. And realize you can either choose excuses or you can choose freedom and it's a choice that you have to make every single day. It's not a choice that you just make once. You make the decision once and then every single day you decide or you make the choices that will bring you to freedom that day closer and closer or you can just make excuses. Most people will make excuses. They'll constantly make up some BS in their head and that's why only a select few ever achieve freedom. And I'm trying to change that. I'm really trying to change that because most people, you know, that for most people this knowledge is very hidden. And a few other realizations to make here. Number five, realize that a single person, you, can build unlimited income where you can put time and effort into building an online asset one time and it can make you money forever. I gave you the example of me making this video. There will be people that watch this video in 3 years, 5 years, 10 years after I made it and I'm still going to be making ad revenue from this video. And that's not even to mention, you know, the people like they might subscribe to my channel. They might like what they're seeing and they might join my funnel, what's called a funnel. So, they might look into what else I have to offer, right? So, it's literally like a money tree. You are growing a money tree. And I don't have to keep making the same video over and over. I make it once, it makes money whenever people want to watch it. And that is true passive income. And number six, the new rich. The new rich is not the four-hour work week or you know, sitting down doing TikTok lives and trying to be famous on TikTok. It's not that. It's not real estate. It's not self-development. The new rich are people who are using digital leverage, who understand it and who abuse it. Who abuse it, right? So, they learn it like they're learning this video. They understand it and they absolutely abuse it. And how they abuse it is they focus on building digital assets. So, they put a lot of time into this and they you know, they either make digital products or online courses you record once and sell it at scale. You can make a course on pretty much anything. It can be $197 and you know

somebody can five people can buy it while you sleep. Obviously, that's you know, once you have people that are actually interested and everything else, but it's a lot easier than you think, honestly. Cuz I'm going to show you how to do it. The global e-learning market, so like online courses, is experiencing massive growth valued around about 300 billion in 2025 and projected to reach over 460 billion by 2031. I think it's going to be way more than that. All right, this is one of the biggest if we think about AI like the trends in our society, e-learning is next to AI. So, this is like, you know, online learning. So, it can be anything. It doesn't have to be university stuff like my example when I made an Amazon FBA course, that was an example of e-learning and that made me you know, those courses made me 11 million dollars and I helped a lot of people and it changed a lot of people's lives. So, you know, I learned this early and I started to abuse it in a good way, of course. Another example is building the empires, so YouTube channels, Instagram followings, you know, personal brands. That's what a personal brand is. So, it's when it's like me, you know, you watch Dan Vass, that's me. You can subscribe to me and I can you know, there are opportunities to monetize, right? So, maybe people are watching this. For example, you, you're like, "Hey, like I want to learn how to do this stuff. " You know, and maybe I go and I start doing coaching or you know, I I record an online course teaching this, right? Or whatever it is. Those are just examples. So, other examples are affiliate marketing. So, promoting existing products via their content or ads and taking a percentage. For example, for me, when I made Amazon FBA videos, I no longer make Amazon FBA videos specifically. I make entrepreneurship videos and videos on how to achieve freedom and you know, still online business, but not specifically Amazon anymore. I actually became one of Jungle Scout's top sponsors. So, this is my Jungle Scout dashboard. This is actually a tool that I promoted heavily on my channel because I used it myself for years to build my own Amazon FBA business. And as you can see, I made nearly 2 million dollars. That's paid commissions to me just from this tool and they made like 6 million 5. 8 million dollars from me, right? And I still have like 2K that I just forgot about essentially. You know, I haven't even promoted this in a long time and you know, it's still generating money for me. It's honestly amazing. And if I go to commissions here, I it's showing that I have 7. 8K that I literally forgot about that I can withdraw right now. And this is because of all my old videos on this channel, people are still might be watching all my old courses or Amazon that people are still part of. They're still using my discount Jungle Scout link, right? So, they get like a discount if they use it. This is just one tool. Every single program online has an affiliate marketing program. Every single tool online. Do you see how powerful this is? And there are ways of doing it without having to make content or from yourself and I'll talk to you about that. So, don't worry. You don't have to film yourself. There are there you know, if there's a will, there is a way. The next example is software apps or SaaS. So, if you're more inclined to do that, so building online software or tools, not even necessarily knowing how to code now, right? Because with AI, I know with Claude code, it can just code it for you. You can just tell it and it will just code it for you and you can just you know, iterate and optimize it. The next example is an e-commerce brand, right? So, uh ordering a product off Alibaba for example or anywhere else in bulk, you know, just like the old olden days. I'd say olden days when I started, that's how I started an online business. You know, I would order I ordered like derma rollers and beauty rollers from China and I sold them at a profit on Amazon. So, I ordered them from like a dollar for a dollar or two from China, sold them for 15 to 20 dollars on Amazon. And what's great about digital leverage is that you can actually stack all this stuff together, right? So, you can actually start an e-commerce brand and right alongside that, you can if you have a personal brand, you can promote the e-commerce brand on your personal brand, right? You can do affiliate marketing. You can mix and match these things. They say that the average millionaire has seven streams of income. This is exactly how they do it because and there's going to be a quote later that talks about this. The one who has gets more, nothing gets even what he has taken away from them. It's actually from the Bible and it's very true. Agencies, so starting an agency, it can literally be any niche. It doesn't have to be you know, even like what I'm doing like teaching people finance or entrepreneurship, right? Online business. It doesn't have to be this. It can be anything. I'm telling you, fishing, gym, gymnastics, dance, anything. Because if there is demand for it, right? If there's a target market, there are products, there are ways of helping that target market, products you can sell online and leveraging the digital world to do it, to put money in your pocket and to get you to make you free. It doesn't matter who you are. You can be anyone. You can completely change your life with this concept. Like I said, my single greatest discovery that I made in the last 10 years, I actually took a break off YouTube for a few years and when I look back on everything, I could say this is the single greatest thing that has allowed me to achieve freedom for life. So, if you learn it, use it and abuse it, that's the way to go. It's extremely powerful knowledge and the new rich will be those who understand digital leverage, use it and abuse it, but with all great power comes great responsibility. What do I mean by that? So, I'm giving you the secret, right? So, a lot of people they will not tell you this. They they're not going to expose, you know, they say, "Oh, like rich people don't don't talk about how they make their money. " I'm telling you, this is how I made

my money. make my money. It's not that hard, right? Like it's really not. It's a simple concept to understand. And the how-to, like the main thing is understanding the concept and then the how-to that's the easy part. Even if you're a boomer, even if you're like 50-plus, I'll show you the examples. There are examples at the end of this video um that will be relevant to you, okay? There are many people that have used this knowledge to make themselves crazy rich at the expense of uh people who pay them. So, you know, the people that have a learned digital leverage, unfortunately, you know, we have bad apples in society. They've understood this concept, they've abused it, but they've used it the wrong way. So, you know, shitty courses, Lamborghinis, like scammy sales tactics, posing with naked girl uh or girls or whatever it is, right? There's always going to be bad apples. But it doesn't mean you have to be that person. If, you know, I want you to make a promise to yourself that you're actually going to use this knowledge for your own freedom and to help the life of yourself and the lives around you, not to scam people, okay? Cuz in the wrong hands this knowledge is very powerful. And the crazy thing about this is that one person can make thousands, hundreds of thousands, or really any amount a day by creating stuff that is actually valuable and enriches the world, increases the consciousness of humanity. I'm going to give you three examples of people from different backgrounds who can completely change their life using digital leverage, no matter what they're doing. So, and you're going to love this. Example number one, and this is going to be the average 20- to 40-year-old guy or girl. Uh this is Tyler. Tyler is a guy that I created myself. So, Tyler in this fictional example is 31 years old. He has a steady 9-to-5 job, corporate uh you know, for him or blue-collar, it doesn't really matter. But in this case, in this picture, he's wearing a nice suit. So, let's just say he has a corporate job. He makes decent money, but he's still trapped. He feels like something is missing, and he spends a lot of his life anxious and overwhelmed, you know, trying to manage that. And uh he escapes from his anxieties and you know, by doomscrolling, right? By doomscrolling and just you know, let's just say not the best habits, right? Maybe drinking on the weekends or whatever it is. So, how can Tyler use digital leverage to escape? So, Tyler selects one topic that he's interested in and starts making raw authentic videos on YouTube or Instagram, short or long, right? Because we have long videos, so the one you're watching this is called long-form because it's longer than a minute or two. And there are short-forms, which are like the vertical videos that you can see that are shorter than a minute, shorter than 60 seconds. So, he doesn't have any crazy, you know, studio setup or anything. He just let's say he watched this video. He's like, "Yeah, that's it. You know, I'm going to do it. " And he found something that he's interested in. Specifically, in Tyler's case, he's interested in AI tools and optimization. It's something that he spends a lot of his days reading because, you know, he's kind of afraid of AI, but he also wants to still be on board the trend to make sure he doesn't, you know, his finances are secured and things like that, right? So, again, this can be anything. It can be like personal finance or fitness that he's interested in or productivity tools or AI tools or fishing or gardening or anything. And I really mean anything. Anything, okay? But in this case, it's AI tools and optimization. And uh Tyler chooses two platforms to post on, so maybe YouTube for videos just like I'm making here and Instagram. And notice how even this video that I'm making is not a high-budget video. Yes, I got my laptop, my Mac. I got my um my microphone here, right? Which looks like a fancy microphone. It doesn't have to be done this way. I have this microphone, which is literally like 100 bucks, you know, I'm not using this right now, but that's how I got started with this microphone, Blue Yeti. Um you know, and just whatever computer I had at the time and a little webcam. You don't need a crazy budget. People actually prefer authenticity, right? And I'm sure you can relate to um this because I'm being authentic here. This is the way that I record, it's love to do it. So, Tyler uses his iPhone and laptop webcam if he's showing stuff on the screen. No fancy budgets, no studios. And at first, he starts to post videos about, you know, just like AI tools and productivity that he's learned, right? Sharing his thoughts, uh comparing the different tools, right? He also starts affiliate marketing because he notices that can be a separate income stream. So, he types, you know, his favorite affiliate tools uh or sorry, AI tools uh names on Google, and he gets their affiliate programs. For example, like Notion is one of the tools that I use. So, Notion affiliate program, you know, they have an affiliate program. Affiliates can earn up to $50 per activated sign-up, right? Literally any program. You can type in Motion is a different one. Motion also has one, right? Every single one has one. Of course, Jungle Scout uh I think ChatGPT even has an affiliate program. Okay, no, ChatGPT does not. But pretty much anything has an affiliate program. So, at first, he doesn't really get big views, but over time, he's consistent. He ignores the fact that he's not getting views. He already knows that over time, you know, it can't hurt by doing this, and consistency is what wins over time. And over time, some videos start getting a lot of views. And his viewers start asking for coaching sessions, you know, with the AI tools. They want to learn that stuff, right? Because they also want to use it maybe in their own work or in their freelancing or whatever they're doing. They're asking for discounted sponsored links to the AI tools that he reviews, right? So, maybe he made a review video of like uh I don't know, like Eleven Labs or whatever, you know, uh AI tool, and he just did a review of it, and someone found it, and he put his link down there, right? And then they go and they actually purchase the tool. Uh Eleven Labs is like an AI voice generator, so it makes like realistic AI-sounding voices, for example. And if a person buys it, boom, they made, you know, he made like 20% uh Tyler made 20% off that commission as an example. Obviously, every affiliate program is a little different. And then, he actually makes

an AI optimization course, how to optimize your life with AI, you know, how to implement AI in your work or something like that, or how to use AI to start a business. And um he sells that course for maybe, you know, $77, $88, not anything crazy. And he continues doing this. And he just posts the link of the course on his YouTube channel. He posts the link of the, you know, whatever his affiliate links are in his YouTube. And he does this, and 1 to 2 years later, he becomes the expert on AI automation and productivity because he genuinely gives his audience a lot of value. You can tell he loves what he does, and he's authentic. And within 3 years, Tyler becomes a millionaire via his personal brand and courses. You know, he's sold thousands of his um AI optimization course or how to start an AI business course. He's sold thousands uh or tens of thousands of his tools uh through his links. He just has to put the link in there. He doesn't own the tool or anything. He's just an affiliate for it. Um and anybody can be an affiliate. And he becomes a millionaire within that time, you know, and you can it's endless. You can keep going with this, right? He launches his own AI suite of tools, and you know, that's software and SaaS right there. That was one of the examples we spoke about previously. You know, he makes a website for it with AI, and he cashes out at a 10x multiple in 5 years. Maybe he sells it for, I don't know, 20 mil 20 million, 50 million dollars, whatever. In 5 to 10 years, Tyler is worth 50 to 100 million dollars and is free for life. He can just invest that money and park it up, and boom, he's chilling on the beach in Mexico forever. So, that's Tyler. Let me give you another example. Maybe you don't want to be on camera, right? We're like, "Okay, Dan, like is this only good for people that want to be on camera? " No. I would say that uh with a personal brand, everything is easier. However, if you don't want to start with a personal brand, that's fine. There are I didn't start with a personal brand. I started with an agency, actually, and it worked. I got a few clients. cli- clients paying me $1,000 a month to help run their social media advertising. This was back in uh 2017. So, example number two, average 26-year-old girl. So, if you're, you know, uh if you're like this, if you're like Sarah, this is just a picture I found online. We're going to say this is Sarah. She's 26 years old. She works as an executive assistant, 9-to-5. She's trapped in wage uh slavery. However, she's smart and capable, but she does not want to be on camera, and stuck in the cycle of work, pay bills, and die. So, what does Sarah do? Well, Sarah knows that she can start doing content, but doesn't want to. She doesn't want to be on camera, but she still wants freedom. So, she watches this video that I made and decides that her best digital leverage path is e-commerce. And, you know, she'll start an e-commerce branch, start looking into a product that she can sell, see how it goes later, right? Maybe do digital products, maybe put herself on camera down the road. So, she thinks about what products she uses in her daily life and what could be improved or what's missing to get a product idea. And she starts to like really think about it, you know, things that she's using, things she things that she has knowledge about, right? And she realizes that she's glued to her phone, right? So, she's one of those people that's just glued to their phone. She's constantly looking at Instagram, social media. She just can't stop seeing what all her girlfriends are doing, who's marrying who, all the gossip, right? She's just glued to it. And she realizes, well, you know, she's going to make a solution for doomscrolling. So, she realizes there was a simple product right in front of her eyes, and this is just an example, guys. She creates a beautiful desk device that physically holds your phone, locks it for time focus sessions, and acts as a timer with an unlock. Simple product with a timer, you know, not that complicated. And um she's like, "Okay, cool. Well, I got to learn e-commerce for this. " So, she just learns e-commerce online from videos and from, you know, an online course, even for example, the one that I used to have. That was the course that taught this sort of thing. And she uses her savings to create a prototype with a supplier in China or somewhere and invest into her first product inventory. She creates a simple Shopify store. She posts it maybe on Etsy, her little box, you know, her um no more doomscrolling box, right? Where you put your phone in and there's a lock for 30 minutes or 3 hours or whatever. And people are like, "Yeah, that's good. " Sales start coming in. Someone posted it on their Instagram, right? It's so simple, yet it works. And 6 months later, she made her first $50,000 in sales, you know, 30% of that, 40% of that was profit. So, maybe 10, 20K that was profit. Now she knows that she doesn't have to only depend on her executive assistant 9-to-5 job. And she realizes as she does this more and more that there are so many opportunities now available to her. She can start selling other productivity tools like a beautiful minimalist work timer, a desk focus pad with like, you know, top goals for the day and work periods and uh blocked out and everything. A digital detox lamp that changes color during work sessions because we know that color has an effect on the brain. She also realizes she can start doing affiliate marketing. So, she starts promoting her online AI tools and productivity stuff that she's learning to help people also stay focused. And she uses this stuff herself, and she starts promoting it to her email list, right? Because now she has a list of customers that bought her little box. And she starts earning 10, 20K, 30K a month in commissions from that. Years later, she has a multi-million dollar productivity brand. What is the common theme between these two examples? Digital leverage. leverage. Well, hahaha, what about if I'm old? If I'm a boomer? Okay, I'm 45, 50, 60, isn't it too late for me? There are people out there watching my videos that are in this age group and maybe they're not the best with technology. They know how to open up a YouTube video, obviously, right? They're here. Maybe they're Maybe Sarah showed her dad how to do it. And if you're in this demographic here, it's actually great. And I'll explain to you why, all right? I'm going to like blow your mind right now. So, you know

a lot of people might be watching this and thinking, "Okay, this all sounds great, but I'm not 25 anymore, Dan. You know, I'm 60. Like for me, like, you know, I'm one of the people that has my font size on my phone at like size 60, you know, it's in huge letters. " Um So, the thing is actually in some way it's easier. On the technology side of things, yes, it's uh might be a little bit challenging, all right? But that's easily solved. Someone you just needs to show you how to post a video, whatever else it is, right? Um how to use the tools for online business. It's not that hard. But there's one huge advantage you have. Maybe you've spent decades in trades, health care, corporate, accounting, management, lawyering, whatever it is. You have experience. If you're 60 years old, most of the time, 99% of the time, you obviously had a career and you have some kind of uh you know, big experience in some field. And um it's easier for young people to do this because they, you know, they grew up with computers from the tech standpoint, people like me, obviously. But you have something young people don't have and that is experience. And the internet multiplies experience like nothing else when you combine it with digital leverage. So, meet Robert. This is an AI image that I made. Uh this is fake, not a real guy. But for our example, this is Robert, okay? He's 54 years old. He spent 30 years working in construction and he had his own renovations company, clearly, right? Um he knows everything and anything about home building and renovation, how to choose contractors, how to get the job done right, how to avoid getting ripped off, literally everything there is to know about that uh niche. So, Robert watches this video, he's like, "Okay, well, digital leverage. How do I, you know, how do I apply that in my life? " He starts simple. He's not the best with technology. He knows how to open YouTube videos and stuff, but he asks his daughter to show him how to record himself with his iPhone and how to post simple YouTube videos and Instagram shorts. That's his idea that he had. So, he doesn't mind going on camera, all right? As long as his daughter shows him uh how to actually do little videos on iPhone. You know, I My grandma, who's 86, knows how to use an iPad, okay? My grandma is 86, she doesn't speak English, she knows how to use an iPad. She was taught and you know, she went to a couple classes in person like for elderly people. But, you know, sometimes she has a problem and she calls me and then I tell her, you know, or I'm in person and I install things for her, but, you know, she learns how to do it and she does it. If you're watching this, you're probably not 86, but if you are, still this proves to you that you can still do this, okay? You just need somebody to maybe your your daughter or whatever, you know, to help show you the ropes a little bit. So, Robert decides the easiest thing for him, the thing that makes the most sense for him is the if as far as his entry into digital leverage and using that to, you know, help fund his retirement and also do what he loves as well, right? It's not just, "Okay, I'm going to make money doing what I hate. " No, it's, you know, something that he likes to do. He decides he's going to make simple videos about, you know, things like how to do a successful home renovation, how to pick contractors, the five biggest mistakes homeowners make during renos, how to run a contracting rental business efficiently. This might be um Robert. I know it's not the same guy, but I I tried to do my best with Chat GPT. It's an AI-generated image, all right? So, he decides to uh to do that, right? He just gets a simple tripod on Amazon and, you know, his daughter, maybe Sarah, the second example we showed, she shows him, you know, he asks her, "Hey, Sarah, can you show me how to do this? " And she shows him and she sets it up for him. And, you know, the thing about this demographic is once they know, like once they're shown how to do it, you know, they might have some questions here and there, but then they just repeat, you know, repeat what they know how to do and film the videos and whatever and it's easy. And over time as uh what do we call him? Robert starts to post his videos, he starts to get followers and views. And after 3 to 6 months of doing this, younger contractors in his audience, people that watch him, begin to ask him to coach them on helping them grow their business, right? Because, you know, they're millennials, they're like my age, right? So, maybe they're in their 20s or 30s. They don't really have the experience that Robert has and Robert's been through it all. He's hired people, fired people, right? And um Robert decides, "Cool, you know, um I'm going to charge my coaching service 1K a month, 2K a month, maybe $500 a month, 1. 5, right? Just depends on the niche and how much people are willing to pay. " But that's not entirely impossible completely because uh you know, people that run contracting businesses, they make a lot more than 1 2K a month, so they're happy to give that for an experienced guy to show them the ropes. So, and then also, people ask him for uh a small video course about how to plan and execute a successful home renovation. And so, you know, he decides to make a little video course. He asks Sarah to help him, you know, show him maybe School or one of the course platforms, how to record his face on his laptop, nothing crazy. He finishes it, he prices the course at $49. It's maybe like a 20-video course, nothing crazy. Within a year, he's made $60,000 from his coaching, from his 1 to 2K a month uh coaching contractors, and he sold over 1,000 home renovation courses, netting him $49,000. He's earned himself a six-figure salary all on his own time within 1 year. And at that point, he has even more opportunities to keep expanding than ever. And his daughter, Sarah, is there along the way to help him with posting his videos and creating his courses and helping him with his coaching and stuff, you know, if his Zoom blows out or his computer crashes or his mic breaks or he has a some kind of a tech emergency. And he can do this to fund his retirement since he hasn't really saved much for it. Like most people

don't really have any money for their retirement. There are infinite possibilities and roads you can take with this. And this is real business knowledge. This is actually how people are getting rich right now as we speak or just freeing themselves, at least, and escaping this serfdom that society is headed to. I just proved anyone can do it. Literally anyone. I've done it. Tons of other people have done it. All of your favorite influencers and people that you watch online are using digital leverage and have used it to make themselves rich, make themselves free. And also, that includes tons of more people who have never even posted a single video of themselves. Like I said, you don't have It's not always personal brand. A personal brand does make it easier, but it's not something that you need to start at the beginning. So, you don't need to film yourself, only if you want if you don't mind doing it. I was shy when I first started filming myself, but honestly, over time, I got over it. And just like I was, you know, a lot of people that are like shy and they're concerned about how they look or whatever. Nobody cares. I realized nobody really cares as long as you give people value. And Robert and every all the examples in this um video here that I mentioned, they provided massive value. They made themselves free and rich and they joined the new rich. So, it can be anything, any commerce brand, an agency, YouTube channel, whatever. Choose the opportunity that best fits you. The most important part is just starting. And as you begin, you can iterate and the way will be revealed to you. And more opportunities will come. So, you just need to get started, get on the road. For the one who has, more will be given and he will have abundance. But from the one or for the one who has not, even what he has will be taken away. Quote from the Bible, referenced many times. It's very true. What that essentially means is those who use and multiply their talents and resources receive more over time and those who bury or waste them lose even what they had. Everybody has something they can offer to the world, a gift to the world. And if you don't really think that, really, it's because, I don't know, maybe nobody has told you. You really have to look within. You have something. There's always something out of this entire list that I gave you um that you can use to just start. Maybe the thing that you're going to be doing in a couple years is still digital leverage and it's a lot bigger than what you uh started with, but that's really your true calling. But the thing is you have to start, get on the road, start that road trip, right? When you uh when you drive a car, let's say you want to drive a car from New York to LA, you just get in the car, turn on the GPS, and go. You don't think about, "Uh-oh, what if my tires are going to fall off, you know, in Texas or at the halfway point? Or what if I run out of gas? " You don't think about that stuff because if you're going to think about that stuff, you're never going to get started. This is how you build digital leverage, digital leverage brands and assets. And these are money trees that will fund you and put money in your pockets forever as long as you keep showing up, of course, and don't just abandon it. Someone told me that it's kind of like all the success comes down to, you know, when you're Imagine you're in a swimming pool and you start swimming. So, to get started swimming, it takes a lot of effort to start, you know, doing front crawl and, you know, starting to swim. But once you're at speed, if you stop, you know, moving your arms, you're still going to go for a while until you come to a standstill. So, it's the same thing with life and with business. Like that momentum, you build it up at first. It takes a lot to get the train moving, but once it's there, it's easy, it's routine. Like me, even, there were times when I didn't make videos. It was hard to get started again. But when I'm in the groove and I'm making my videos, it's just part of my life, just like the gym, you know, daily walks, whatever. And the best thing about this is that no matter what happens in the world, COVID, Schmovid, war, inflation, gas prices, whatever, you will have your digital leverage assets, your money trees, I like to call them, that put cash in your pockets. And you depend on nobody, no boss, no government, no nothing. Nobody can ever force you to really do anything like this because you have freedom. Because if you have money, you know, you can pretty much do anything. Like you can just go somewhere else if you, you know, if if you're if you don't like where you're at right now. And then you can invest the money and really build generational wealth. You can own your own land, your own property, whatever. Nobody can force you to do anything. You can escape. So, for the next 30 days, I challenge you. It's going to be a challenge. It's not hard. Uh during your days, just in the back of your mind, start thinking about the easiest path that also makes the most sense for you based on what I just told you that's best aligned with your preferences for how you can start using digital leverage based on everything that I just said in this video. So, as you go about your daily life after you close this video, just, you know, try to process it, maybe sleep on it. And then think about, "Okay, out of everything that Dan mentioned, what do I know? Like what are my interests? " And out of all the examples, what is uh you know, what's something that makes the most sense for me to start? So, that's the secret. And um it is honestly my greatest discovery in terms of wealth and freedom. And I want to share it with the world. I'm somebody who is teaching you exactly how I got rich. And if you're wondering, "Okay, well, can you show us more? " Well, I'm going to be posting a lot more videos about digital leverage because I you know it is so powerful. It will change millions of people's lives and if you have any request for video ideas specifically, you want me to break down certain ways or more examples or you know if you want me to focus on e-commerce digital products or affiliate marketing or post even your situation in the comments and maybe I can make a video about that. I'm happy to share my experience. I'm doing this because I love to do this. I took a break from

YouTube. I could have genuinely started any business that I wanted to after you know there was a moment when I couldn't make content anymore because there was a big story to do with that. There were some There was a hard time in my life but the point is that you know I could have done anything but I came back to this because this knowledge is so powerful and I want to help the most amount of people. millions of people truly change their lives and so that you know they don't become surf stuck in a surfdom kingdom right wherever that picture was. Okay. So anyway if you found some value in this video, thank you for watching. Subscribe and hit that notification bell so that when I do post more videos about digital leverage about how to achieve freedom, how to be happy, how to make money the real way, you'll get it. So thank you so much for watching. I love all of you. Be well, be safe and get started. You know let's get started on that road trip to freedom. Thank you.