AI Can't Cite You If It Can't Read You

How do you get more brand mentions? Find pages Ahrefs already pulling from in your niche. Reddit threads, YouTube channels covering your topic, publishers, blogs, review sites with real authority. Get your brand mentioned there through PR, outreach, podcast appearances, product reviews. The second thing that builds retrieval authority is going deep on a narrow topic. Don't try to cover everything. AI search rewards sources that fully own a specific problem in the space, not generalist sites that lightly touch everything. Create clusters of content covering every angle of your core topic. Multiple pieces, all interconnected, all building on each other. When AI sees comprehensive coverage on a topic and your brand being mentioned in that context across the web, it starts treating you as the authority. And the third thing is a two-minute fix a shocking number of sites are completely getting wrong. Go to yourdomain. com/robots. txt right now. In a study of 140 million websites by Ahrefs, nearly 6% were accidentally blocking AI crawler bots. If you're blocking GPT bot or Perplexity bot in your robots. txt, none of the other stuff matters. They can't cite what they can't read. Go check it out today.