Mark Rober’s Guide to a Viral Video

This is how you make a viral video. All you have to do is create a visceral response in the viewer. Like they have to feel happy, amazed, they have to feel shocked, they feel angry. They just have to feel something. For something to be remarkable, it needs to be able to be remarked about. No one shares a video they don't finish watching. That's it. That's the trick. And a lot of times that's why it's world's largest blank because by definition if it's the world's largest you've never seen it before. So that's likely going to create a reaction in you that's like, "Whoa, I'm amazed by this. This is incredible. " The glitter bombs, you feel vindicated. It's funny to you. Like the squirrels, it's like, "What? I've never seen this. " That's the same principle across all the platforms you just said. Give someone a juicy nugget, an aha moment, a just a feeling. Like if you want to reach here, this is the doorway. Like you have to start in the heart, like in this visceral experience, and then you get access to here. This is why we flat-earthers you like, "Oh, I if I could sit down with them I could explain it. " You can't reason someone out of a position they didn't reason themselves into. The reason they're flat-earthers is because it's doing something here for them. They have a community. They feel smart for the first time. They feel There's a lot of stuff in the heart that like you don't get to talk to the brain unless you start with this.