I Automated Alex Hormozi's Entire Lead Gen Strategy With AI

The strategy I'm going to share is something that most businesses don't do, and the few businesses that do it wrong. — So, what Hermosi is talking about here is typically the first thing he changes when he invests in a company. And it's ditching the traditional way to get leads for what he calls the salty pretzel effect. And it works so well that he actually expects to see a 300 to 500% increase in lead volume by changing just this one thing. But the problem is that the traditional way to do this was extremely time-consuming and tedious. So, I wanted to turn this strategy into an AI agent that can deliver insane value to my prospects and then actually book calls for me. So, in this video, I'm going to walk through that strategy, show you how I automated it so that you can copy both. So, to start, what is this thing that Hermosi typically changes first inside of his portfolio companies? Well, I want you to hear it from him. — Play. But fundamentally, it's a lead capture objective. We should then ask ourselves, "Well, is there anything else we could do that would increase the likelihood that we would capture the lead as long as the way that we're capturing the lead indicates that they'd be interested in buying our stuff. " To be clear, what I'm suggesting is that you offer something, kind of like a mini offer, that's a complete solution to a narrow problem. It says typically lower cost or free just to see who's interested and raises their hand, right? And then once you solve the problem with that little mini offer solves it, it reveals another problem that's solved by your core offer. And this is important because leads interested in lower cost or free offers now are more likely to buy a related higher cost offer later. — So, that's the strategy. And what he's comparing here is the traditional request a quote, book a call, kind of direct to the point front end offer, right? The first thing you ask people to do. And that works for informed audiences, right? But really what you're doing is you're asking for marriage before the first date, which there's the 1% of people who are ready for that, right? Maybe they trust you already, you know, maybe they've been watching your content, but it's such a small part of the audience. And what that results in is expensive leads. Now, what he's recommending is rather than going direct, you start with what he calls the salty pretzel effect. And it goes like this. Imagine you wanted to sell water bottles. But let's say out of a crowd of 100 people, only one of those 100 was actually thirsty and needed water. Well, what could you do? If you wanted to grow your business, selling one water bottle isn't going to get you very far. Whereas, if you first said, "Well, how do I make these people thirsty? I know, I'll sell salty pretzels. " You sell the salty pretzel first, let's say a bigger majority of the audience is hungry. So, you sell them a salty pretzel, and then that creates a second problem, which is now they're going to be thirsty from the salty pretzel. And now you don't have the 1% rule, you know, you have the 99% rule, or a bigger chunk of your audience wants your second thing, which is, you know, your main thing. The second benefit of this is it creates massive trust, and that's because of what Robert Cialdini outlines as the reciprocity bias, which is one of his key elements of influence in his book Influence. And what this all results in is a lower cost per lead, and in fact, you can get a ton more leads. We'll go over the math in just a second without increasing your ad spend, right? Or without increasing your traffic. And the math that he normally breaks down is he expects to see a 300 to 500% increase. And I've actually heard him say sometimes in portfolio companies they've seen 10x improvements by going from a bad front end offer to a great front end offer. So, it looks something like this, right? If you have a 1% conversion rate currently, you can expect to see a 3 to 5% conversion rate, right? Which is a 300 to 500% increase in lead volume that is coming through the door, right? Which for a lot of businesses would make a very, very big impact. So, how do we automate this entire process with AI and arguably do it better than you could have done it without it, right? Not just automate it to save time, but actually deliver more value to our prospects. Well, this is how the flow works, but I want to show you ultimately what prospects get first. So, here's an example of what this delivers, right? So, a prospect can come to my site, request an audit like this, and it will be generated in about 5 minutes and send them this. I mean, this is a full audit where it's breaking down you know, here on above the fold experience, headline and copy analysis, CTA strategy and button copy, social proof and testimonials, page structure and missing sections, trust and credibility, technical and UX issues, critical problems across your funnel, goes over your strengths, your prioritized road map based on when you should do it. And then, lastly, the whole thing goes into a call to action to move them, now that their mouth is dry, right? Now that you've eaten the salty pretzel, for the next step, you know, for the water in this analogy, where, you know, we say, "Hey, good ideas alone don't fix funnels. Great strategy plus poor execution equals zero results. Let us execute this. " So, this is what we do, completely again, all automated with AI. So, I want to show you how we did that now. So, the way this works is my prospects go here, and I'll put the link to this below so you can see this in action. But there's a simple headline and there's a form. And you could do this basically for any audience. You just have to have a little bit of creativity, right? Like if you are a stylist, you could, you know, do a picture, right? Where they upload a picture, and then you point out what isn't good about their style, maybe what things would look good on them, maybe what colors go with their skin tone

right? I don't know. I'm just making things up, but something like that. So, you can use these kind of diagnosis tools to get them down uh the funnel and get them to trust you more, right? So, this is where people land, and this is hosted on HighLevel. Now, if you've used HighLevel, you might be wondering how, right? Cuz this form doesn't look like a HighLevel form, and how in the world is this sent to Claude, who's going to analyze this and create the report? Well, so the page is hosted on HighLevel, but this what you're seeing here, this is what's called an iframe. Now, if you've ever embedded like Calendly or something onto your uh website or a Wistia link, that's an iframe, which is what this is, right? And this iframe comes from a tool called Vercel. And Vercel is a web hosting tool, right? So, I could host this entire thing on Vercel, but because the rest of my pages are on HighLevel, I wanted to host it on HighLevel. So, this is hosted on Vercel, and it's just embedded into HighLevel. Uh again, you could do this in a lot of different ways, but that's just how I did it. And what happens here is when somebody submits the form here, Vercel captures that, and Vercel sends it to Claude. And what Claude does, so it creates this report, and the way it creates this report is you know, so that there's consistency, is it has certain files, right? So, normally these are called skill files, and in my case, there's multiple, right? So, there's a landing page conversion rate optimization skill, and what that knows is, again, what what's good copy, what sections should be on there, etc. And then there's also some instructions about how to actually go and get the site, right? Because in a case like mine, different web hosting tools like HighLevel, for instance, if somebody comes to my site and they submit this form and they uh have a HighLevel landing page, if I use the traditional way to capture their site, HighLevel blocks it, right? So, I can't audit it. So, it knows, okay, based on where the site's hosted, there's a few different ways that we can capture the information on the landing page. The other thing it knows is exactly how I want this audit structured, right? So, this needs to be consistent on every single person that submits it. Uh because we're not sitting there designing this, right? We designed it once, and then now it goes and it just puts their information on this, and it does it dynamically. So, it needs to understand like padding and all of those things inside of it. So, it runs through all of that, and then it creates the report, and it takes about 5 minutes. And you can choose which models you want for this, right? So, depending on what you're doing, you can go more expensive or cheaper or faster. And again, Vercel sends it to Claude, Claude runs the report, and then Claude creates that report, and then it gets sent into HighLevel, okay? So, HighLevel with two things, okay? Those two things are a tag. So, in this case, it's audit ready. So, the contact gets that tag, and then it actually adds the link, right? So, it'll add this link into their HighLevel account. And that's important, obviously, cuz we want to be able to send this to them. So, again, in my case, my emails are sent through HighLevel. If you're using something else like ConvertKit, you could do it there as well. And then it's it emails them this report. But before we do that, I want to show you actually what happens here. So, if I come here, and let's say my landing page is loom. com, okay? And then I'll put in my email address. Because this takes about 5 minutes to generate, what it does in the meantime is it sends them to this page, right? And it says, "Before you check your email, watch this about your audit. " And I go over the audit, and I basically say, again, "Good ideas plus poor execution equals poor results. " This is so, so true. I was on a call yesterday with somebody, and I spent like 5 minutes cuz we often do this for free for prospects, and I just kind of showed them some things that I would change inside of their funnel. My hope that they're actually going to get results from that is very, very low. That's not because the ideas aren't good. I can almost guarantee everything I gave him is going to work. The reason is most people don't know, you know, how to AB test. They don't know what statistical significance is. They don't know how to, you know, how to run a proper test. They don't know how long to let a test run for. They don't know how to isolate variables, right? All of these things, or even if they know all that, they often don't have the discipline to let it run for long enough. So, all of those things mean they don't get the results that they want, which sucks for them because, you know, in that case, I think that guy could probably get 30 to 50% more leads if those were executed properly, right? So, that's the angle of, "Hey, you got the ideas, but you need the execution. " This is kind of goes back to what Hermosi says often of give the information away for free and then sell the implementation, right? That's what we're trying to do here. So, on this page, there's this video. It's like, "Hey, you're going to get your audit. If you want me to walk through it with you, book a call down below. " And then it's my calendar link right beneath that. And it says, "Check your email in about 5 minutes for the audit," right? So, that's the thank you page. And then again, I will get an email in a few minutes where it broke down my landing page, and it will give me one of these reports. And then again, you see the same messaging. "Good ideas alone don't fix funnels. Execution does. Most audits collect dust. Let us implement the fixes that actually move the needle. Let us execute this. " And that's the first email, right? It's just basically, "Hey, here's your audit. Enjoy it. " We're not really asking for much in that first email. And then, there's a series of more emails, right? And those other emails go over, "Hey, have you done anything with this? You know, here's some results uh people that came to us for an audit, and then let us implement it for them. " And we send about five emails, and those all go back to the calendar booking page. And again, I got this strategy from Hermosi. You submit his scaling road map lead magnet, and you get, again, a series of emails from him and different people on his team. I believe you get some phone calls as well, where they're trying to push you to book a call for the scaling workshop, right? So, "Hey, this is where you're at. " These are some of the constraints in your business. This is what his scaling roadmap does. If you want to solve these, come to Vegas, come to our

workshop, and we'll help you solve them, right? And again, all of that in his case and my case, once we get somebody on the phone, that's where we can actually help them. offer services or products to get them across the line. So, this is the flow. One thing I actually am curious to add in that I personally haven't tested with, and I think there's some limitations to it for something like this, but I want to go over it really quick, is something called auto research. And this guy, Andre Karpathy, came out with this about a month ago, I believe, and he was, I believe, one of the founding members of OpenAI. And now he just kind of tinkers and is coming up with really cool things. And this is basically this iterative loop that you can give to an AI model. So, you can see download this, you know, it's not a skill, but it's, for lack of a better word, this process or skill that a model can use to run experiments, get the data, and then improve, right? So, I believe I could pretty easily plug this in on that Vercel iframe, where it could test the headline, CTA, and it could try to improve my opt-in rate. Now, the thing I will say, and this is the reason done this. Auto research is really designed for fast feedback loops. So, if you have a lot of data, like ton of traffic, this can be really, really good cuz it can run short experiments. Where this isn't always as good is if, you know, your experiments take longer, right? If they take two or three or four weeks to reach statistical significance, which is most businesses out there. And the reason it's not as good for that is AI is really good at iterating, it's really good at speed, right? But, if I had to guess, if you understand conversion optimization, you can often come up with better ideas than AI can, which means that you're wasting two, three, or four weeks, right? For AI to improve for you. So, that's just an idea. Again, if you have a lot of traffic, I think that's interesting, but that's just an idea. The second thing that I think is interesting is automating things like this process, or if you watched my video just a couple weeks ago on how we automated Alex Hormozi's ad strategy, I think that my core thesis on all of this is there's these things that businesses should be doing that we probably should have had humans doing before AI was a thing. But now, because of AI, small businesses that weren't doing those things can now do them for basically free, right? Just to give you some reference, I believe this is something like 10 to 30 cents every time I run one of these reports, which is basically nothing in the grand scheme of things, and leads are worth a lot more than that. So, whereas it would have been amazing if we could have a human on our team do this for every single person, that would have been probably hundreds of dollars, but now we could do it for basically free. And sure, maybe it's not to the, you know, the actual excellent level that somebody on my team could do, but, you know, maybe it's 80% of the way there for, you know, 99. 9% of the cost. So, that's how we automated this process. If you enjoy this and want to see if we can build something like this for you, I'll put a link down below where you can get a little bit more information about how we work and who we help. Currently, we are on a waitlist, I'll just give that disclaimer, but by the time you're watching this, maybe we have a spot open, or if we don't, it's still good to join that waitlist, and then when we do have a spot open, we can see if we can help you with something like this. If you enjoyed this video, YouTube's algorithm thinks you'll enjoy this one, so check that one out, and I'll see you there.