Забудьте про качество контента. Как работают алгоритмы в 2025. Никита Ванторин

Friends, hello everyone. Some facts about our guest today. Firstly, over 15 billion organic views in social networks. The sixth most viewed video in the history of the entire Instagram. 501 million views. More than 150 people became their clients global corporations: Netflix, Amazon, Lamborghini, Porsche, Mercedes, Benz, Volkswagen, Visa, Nike, Louis Viton, Victoria Secret, Hilton and many others other. They created projects for Olympics, Super Bowl, Formula 1, FIFA World Cup, League champions. They earned in 2024 4.9 million dollars. In twenty-fifth they are heading towards $10 million. Nikita Vantorin, founder of the Vertok company. Thank you to you, my dear, for coming. Look, I

called you because I want to let's talk, uh, about how in general viral videos are born, which gain hundreds of millions of views. AND I'm very interested to understand how, in essence, you've been with a small agency for 3 years, which sold presets, as far as I know I remember growing into a company that works with global giants. And the most It's important, I want our today's issue is for ours the audience became applied because You can discuss any of them as much as you want big advertising campaigns, but I It is important that we discuss the information, which people will be able to see, apply it to yourself and understand how Grow your social networks, how to attract clients in business and so on. OK? Yeah, let's go. Class. Let's start with the simplest thing. So, look, it seems to me, but the last few years and, in fact, Today, basically everything is in social networks are chasing organic growth, yes, to create some content, which will lie and bring an audience clients. But at the same time, it arises it feels like social networks are so the market is overheated, that it has ceased to be possible precisely systematically. That is

make some kind of video that will fly, It seems like it's possible, but it's not systematic the feeling that it is impossible. What do you think, What is your opinion on this matter? Well, it's all math really. These are two things. Mathematics. Once. And two - this is an understanding of what is real for people will provide value. So what are you doing? You take and create short ones vertical videos by adding them all sorts of special gadgets, with calculation that this video can gain tens, hundreds of millions of views, bring in an audience of clients. Right? Yes. That's right. OK. So, So why are these videos gaining popularity? Very simple. We have no idea what it is, maybe something will fly, maybe, maybe to be, no. We are essentially just studying everyone who is in this connection of ours

project. That is, we post the video in Instagram, let's say, is the key platform for our client, so we must clearly study what Insta needs. Yes. That is, how do algorithms work, why, What is the company's current figurative task? because Instagram is now they, by in fact, they compete very strongly with YouTube, TikTok, and so on. AND so they need to find variations, as strong as possible leave and leave people longer platform. So we go and study everything. there are press releases, websites, and so on, what SEO says and how we take them rules of the game. Let's go further and see metrically all people figuratively, for which we make this content. Because we work with big brands, we study, accordingly, the target audience of these brands. what are these people they look, and, accordingly, what do they gives more value. How to understand that they gives the most value? Well, it's simple. look at things that are very A lot of views are collected. And then we lay everything out in the opposite direction these components are for the site, for brand, for the audience and after that we begin to weave. Basically the same thing Any person can do it. What's up? We are good at what we have, what we can produce, who we can produce for we're getting our bearings. And then who are we going to? we're getting our bearings. That is, if we do this we put it on some marketplaces and so on, let's see how the rules of the game are in effect there now. Those people we want to sell it to, and young families or some kind of super ones in general new guys, what are they interested in and what can we weave something trendy into it? Because that in essence the trend is a boost for that, to better hook people, because they see something that seems familiar, also, yes, this created a narrative some, yes, that's right, yes, they see something. familiar, and the brain is like his main The task is to conserve energy. AND so here is a pattern recognition, when he sees something familiar, he like, "Oh, I need to think less about how I wish I'd seen this somewhere before. I'll watch this one thing." Look, you touched on an interesting point. The thing is understanding first and foremost. Here I am From conversations with you I know that in the first place it's your turn to understand in general, what platforms need. And to me all the time I liked your idea about that he said that this is how we think in general, yes, that we want to create some kind of video, which, let's say, will fly, and we think in a way that people will like. And in fact the first priority in this matter is understanding what is needed not by people, but what is needed companies. What prism do you look through?

to the platform to understand what it is for her you need to do so that your content flew in. The first theme is the finiteness of time a person, as if in the day. Yes. Accordingly, he continues to do this the amount of time may vary there distribute among some of your own daytime tasks, when to sit there social networks, get stuck. And further a person begins to choose which one How would I open an application like this? at the moment. And, accordingly, when he decides to open it for him there YouTube, TikTok or something else another social network or Instagram, it should be like this, like a promise of payof. It's called like such as promise. reward, or my time will pay off, yes, spent, Yes? And, accordingly, this thing, it as if it is in a person’s head and these kind of connections are created. That Yes, if I click this, I get there's some kind of thrill there and so on. AND, accordingly, if we speak again about the word algorithms, that is, they are constantly changing. Why do they change? Not because social media is like, "Let's do it." "We'll give this one to you." And because that, how people perceive information there and so on, it is also very strong changes. Accordingly, how do these change? algorithms and why they are changed there different platforms to get more win attention people in front of other sites. AND, accordingly, for the platform in They bought it in the first place an extra 2 seconds of your time, Yes? So you scroll through, they threw it in You have a new format, you did it like this, this is 2 seconds of your time, then they are yours kept on the platform. AND, accordingly, from their point of view conclusion, they understand: "Okay, this is the format It's better to keep it on the platform, then He needs to be given more recommendations." And, accordingly, if you are the creator You realized this content in time, you start doing this, your content begins to recommend better. Look, from the point of view of organics and in general

such a viral development, immediately I have a logical question further. As far as I noticed, these are the ones all the rules and algorithms, they change just at the speed of light. If, for example, let's say, another couple of years ago, I don't remember how long ago Reels appeared back then, it was simple rule: the more you create these the shorter the videos, the more likely it is that you will grow. You just do it new format, it flew in, you just, like you know, you churn it out indiscriminately and, therefore, they give you organic food too. Accordingly, now you already You post 10 videos, none of them are flies in, and you understand what it means we need to dig somewhere deeper. And here a logical question arises. Here, for example, a user who wants promote your block, or business, who wants to promote, let's say, his own goods. Can he somehow make sure he is always in trend so that it always hits the mark? Or is it this there is such a big rotation of these changes and algorithms that are included in this game there is no point in playing at all, because that you will always be behind and Algorithms will constantly change. So, before that, you first need to ask a question, why the hell should I go there? hit the target constantly? Because if the task, let's say, is to form there some kind of, I don't know, client base and you need to work with her there constantly pump some kind of loyalty there to yourself, that is, to often flicker there and so on further. And then you won't care at all. on algorithms, because people are kind of You are being watched. And the second option is when we We're doing something fierce, there's a task constantly gain more views, more like being in the public eye and so on. First, don't do it 10 times. more, figuratively speaking, 100 times, because the more attempts, the more you have information appears. I like it there give an example of what kind of car it is like the one with more is cooler sensors, and they give you more often information about what's wrong with her there happens and so on. But here it is exactly like that same. The more tests you do, the more information you get about that, what do you need to do more of and what just forget. So it's super, so to speak. so practical test. We just look at that first. what brings more value around us people, equals that most of all brings views, what can I do? create. Figurative competitive analysis, Let's call it that. The second thing is what I can add my own there, so as not to just mix there figuratively. It might even be, I don't know, here the dove will sit right here and people will find it periodically and Their brains will weave together this Here. Exactly. That's right. A there's some kind of visual here Visual pictures are much easier for people how to scan than some long one text, voice, stories, and so on. So, in general, some of my own add identity. Third, do this 100 times, without thinking about anything at all. just allocate it for tests, and after that look, okay, what we got. This is what we simply stop doing, because there are some zeros there indicators. That's okay. The test is successful, We won't waste any more time on this. What worked well, we just we increase it there again by five times and that's all. And in fact it’s like super It could be endless and well cool. such a circle when you are constantly maintain your relevance and due to this, more and more people to you are attracted and that's it. That is, well, but to do this more and more, here This one is connected further on story about format. Here's something you don't need constantly rushing around there, switching and so on. And are there things that you have? you're good at doing what you do You can do it regularly. And regularity - this is another super important indicator for the same Instagram. This is, you know, like for sites. It's like for people. Here he comes in some guy periodically, what are you He does something cool and leaves. This is such a load of crap. knows when he will return. But if there is someone who comes regularly creates something cool and you know it's him, Well, next time he'll come again, again. next time he comes in, he'll do something Great, you already have such a good one. bias is created against him, and you, Of course, well, you'll give him more traffic, because it’s like that for you I have gained such trust, you can do it like this say. Many people dream of making a viral video, but while you're chasing algorithms and trends, routine does not disappear. Even with a team there is no time for everything enough. Those who have achieved success know how delegate. They have the same 24 hours day, the same as you, but they use artificial intelligence is not only for text or pictures, but in order free yourself from the daily routine. 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Connect smart secretary, call to chat, intelligent call recording and other MTS Voicech services for free on 30 days. Or choose the MTS Super tariff, it already includes everything, link in description. Let's go. Listen, now look, in terms of experiments, I remember

you told me that you are absolutely there You did various experiments, right? And here it is one of those that I remember that you had some account where you posted almost the same video many, many times. And, in my opinion, there the results were such that for some reason an infinite number of times you, in my opinion, I posted there almost 10 times a day, Yes? How was? There were 100 times a day, Yes? You are conditionally the same video, just a zero account, the same thing Post videos 100 times a day. And what the most interesting thing is something from this something flew in, something didn't fly in, something it got zero views anyway further. And I, accordingly, like the user in this situation arises logical question. That's all you're talking about. you're talking about something that can be predicted, What is the benefit for a person that We're good at what we need to do platform and so on. And then you take and just like that, like in a research way you understand that It's just the same video for some reason. flies in, but for some reason doesn't. AND this, on the one hand, seems to confirm that's the rule that needs to be followed experiments, and on the other hand devalues ​​the information that we can generally predict something and influence. So how do you do this? will you appreciate this? Super, absolutely excellent. And we have just an example. This is one of those, as it were. our super-arms, when, uh, we did, So, a video for Black Friday. We did it video where, uh, a guy is walking with a cart huge, and there's a Lamborghini inside lies. This is, that is, like there is a connection right away begins. Okay, this is a trend. Now Everyone is discussing this. We are creating a piece content that people seem to be attracted to I'd like to join. Oh, they're like, "Oh, It's me." Like, gifts for my loved ones. I'm buying. Here you go, plus a little bit more Dubaichik and so on. We are doing this video, we wanted to make it in time for Black Friday, we're posting a little bit there, we didn't quite finish it We'll post it in a few moments there too 70,000 views. We're just sitting there like this. like: "It can't be." That means there's no way this can [ __ ] happen. They're like, "Okay, let's see what "It wasn't like that here." Let's look. There, right here. we need to fix it, the lighting here, that's all It's like another 2 weeks pass, we we're waiting for a new wave there Let's post for New Year's Eve. The video is getting better the second most viewed video on Lamborghini account throughout history. Yes. That is we had this How many views were there? A, 85 million, Yes? That's right. And, accordingly, as if the video was filmed simply on an iPhone, but there all these components were there success. And how and when do you have this critical mass is being reached these elements, that's probably how it is you're also in the podcast like: "So here it is this guy, he's cool, he has this there these constituent interests, plus there's more It's such a time there now after some time cool sporting event as it were we begin to splice, plus what else can be added there, maybe be there in the world what is happening." And further like, "Damn, we're destined for success, "Guys, that's all." It's exactly the same here. And when it didn't work the first time, we until now, well, how would we then understood that this couldn't happen, posted it, it flew off. But it happens with us such, once again, that neither the first time, nor the second time it flies in, but it's still there confidence that some piece the content should just break. What are we doing it right? We've seen him there 10 times. we publish in a row from different places, so to speak platforms, because it's like that complex history. Maybe with There's something wrong with the account. No problem. Maybe the timing was off, so to speak, yes, maybe start another one. That's right. That is how I would be here if there is this sincere, a clear understanding that has been verified with data that should definitely work, we we're just kind of surviving through this absolutely everything. If not, okay, where are we? What did they do wrong here? And how do we do it? debriefing. Am I understanding correctly? So, getting back to my question, what about an example with an account where you posted one thing and the same video, you interpret it like this in such a way that the same video was uploaded for a different number of views, because that different facts and factors converged, yes, moment in time, I don't know, time of day, some event in the world, something else. AND all these microelements, they affect the success of how the video will go. And as if and microelements already when they are together they gather, they become macronutrient. That is, we even inside there was a graph like this, what are you add details, you add ingredients. And as if before we posted video, we can roughly understand how Okay, we'll add this thing, this it will give us a little bit more here so many views. This thing Let's add this little thing. And so many more views and then there are more of them such a critical situation is accumulating the mass that you're just like 100%, well ok, not 100%, 99.9% sure of that it is in this competition between other content is so huge the number of people it encompasses and creates for them this very thing is of no value even on five seconds that they will share it, I don't know what they'll be there for, to someone forward when they share, forward Instagram is like, oh, wow, there People are hooked on this piece of content. Let me add some more traffic there. AND then it flies apart. Yes. A few clarifying questions. Look, accordingly, from the point of view again, here's Instagram, then, let's say I created some content, I created ReS, so to speak, I'm posting it, people start liking it, commenting on it, but what is most important is that it is necessary they forwarded it to friends because then I not only wasted my time, but I also wasted my friends' time, yes, respectively, 2 seconds from each collected. Instagram triggers a conditional the algorithm understands that these are prices. That I conclude that in today's the most important thing for content in the world social networks - this is so that what you created, so that people share it with their friends and so that the platform benefits from this time. That's right. That is, in essence, how you become ambassador. The platform's ambassador, huh? That is you You're helping her take away what she's just stealing. other people's life time, right? Somehow here Here's another question. You know, in any in this case it happens. Next is yours the mission and task are already determined, but on that you will bring him down to earth. What are you doing? you will focus your attention on something fierce game, or whether you usually send me to Yes? That's right. Yes. And which you create, I send you here on some game or on something that it can really inspire people there, make them go, actually do it in real life, something change. That is, yes, of course, on It's easier to focus attention on some nonsense, and you try, damn it, to come up with something, what will create value will be none fierce game and as if it would start to fray even more very strong for people to forward to each other to a friend, and they are ambassadors of it. OK

Let's try to collect it directly and specifically. Instructions on how to create a video, uh, which will gain 10 million views. Okay, let's go. What factors should we comply? First we ask the question how Why the hell do we need 10 million views? Yes. So, for what subject would we are we creating this? Okay, let's say we are me some brand and I want to increase some brand recognition, so to speak. Let's choose a brand. Let's. Clothing brand. And which one? 12 Stories. Let's. OK. Vanya Khokhlova. Here you are. Ah, super. Yes, by the way, the guys are doing it periodically, uh, mixrealism videos. Ah, well, here you go, own. So, come on. Ae, so, okay, we'll take it further we select the audience, which audience we want to, uh, bring this all down to earth. Let's say there is a female audience there The age there is, I don’t know, from 18 to 40 years old. Awesome. So, when will we do this? publish when we want it post it? Mm, some kind of holidays It doesn't seem to be in sight now. Here you go I don't know, it's autumn, but I don't want to events now. I don't have it now. events, for example, now it’s autumn. Yes, oh, awesome. Launch of the autumn season. Amazing. What are we doing? Accordingly, we have a product like if it were so, we would draw such a picture triangle. Accordingly, on one parts of the triangle are, respectively, a brand that creates for this, let's call this project, the value is that he kind of puts in some money, his budget, the attention of their professionals there and so on further to enter this project. And for the value created by him will be some things were sold there, or there are subscribers, but they should understand why they would, if they there they will continue to lead in some way funnel. That is, it is important to determine here the final, ideal result that they want to get. Yes. First, okay, this is some kind of clothing line. for girls for the autumn season. The second part of this triangle platform, because the algorithms change like, well, okay, every month they are a little bit straight, well, noticeably are changing. Let's look at it metrically. It's very important, not that, that's like, well, it seems to me there and to me That's how I remember it, this kind of story on sensations, Yes, by feeling. You need to go and check because, like, no I want to put myself at risk, so to speak guys to waste their time, money to create something that no one will see it at all, due to some simple small reasons miscalculations. Let's see what is needed. OK, let's say there are some carousels there They're shooting now. What is it that you say, that carousels are they shooting? Where should I go? look? I'm telling you now, yes, how it is check. Accordingly, we take from and We look at those who do a lot there are errors, tests are tried and so on. That is, we open their accounts, for example, if we post it on Instagram. Because you see, here we still have to determine the site. We have determined that This is Instagram, so we open those Who gets it metrically? That there he is already gaining a lot of attention there, collects on itself, which are in the form likes, shares, and so on, views are pouring out. And we look, what are they like? did you do it? That is, roughly speaking, this is some, perhaps brands, bloggers, accounts, I don’t know, creatives, some agencies and so on. We just we take a sample and see what they have flies in directly not a year ago, but right there now, the last month. By the way, such a mini, I'm just now this an idea came to me, a mini-thing like that, who are the, uh, dudes that Most of the tests are like this and so on. These are thematic ones public accounts that regularly are growing in the audience. That is, figuratively there there's some Explore New York Yes. account. They just don't care about the public By default, it is extremely important to post there, like, every day. That's why they doomed to do experiments. Super awesome position. AND you can learn from them what they have It kind of flies in that it works. We Let's look at these formats. You can go to Instagram account, you can just do it manually You can leaf through it figuratively with a notebook unload through some Excel. This is what actually happens Guys. we highlight these areas of anomaly like this, we put them next to each other. Next, the third one component. In addition to the product, we also the brand still has an audience for which We must create it. Yes. And as if since we are talking about business component, it is necessary that She matched with those we were targeting We want to launch. Because if we let's do something where we like it, no I know, there are some super things for children there brutal men and you open the G-Class, and there, accordingly, are clothes, here they are they'll watch, but the target audience won't they'll take a look. If she doesn't look, she won't will see the product. If she doesn't see product, she will not buy. If she doesn't buy it, there's no business for her. value will be created, triangle is falling apart. All. Accordingly, we further study, and what is for this target audience? will mean the value created. Accordingly, they should be there have fun, learn something there get inspired, laugh somehow. And we What are we doing? In the same way, we go and study, that, let's say, last year, so that to be more or less relevant there, for they created this very value. What last year, the pledge was made for the autumn season and so on? What things regularly fly in? in o in the autumn season? You can chat with AI in general by everyone. It's even faster, as it were. speeds up the whole process. We get this data. And let's say, We understand that it's awesome every fall these huge piles fly in autumn leaves. Yes. These are so super. This collects every year, Damn, that's it. It's like there's no stopping it. Most likely this year too will collect. It's unlikely that Tatki, Well, that's all, everyone changed their minds anyway further. So what can a human do? global. Yes, That's right. And after that, like, understanding this component of the frame social media algorithms that work there, what to create for people, what to create, show for business, we match it all. And we get, let's say, that two The girlfriends are jumping, I don't know, from a tree there into this huge pile of leaves, they stand up, and They're all wearing these cool clothes there. And at It's as if we have ticked all the boxes. Yes. And how and who wins more in total, the one who does what is most the rest of you win. Profit, how can this thing be done? recreate absolutely always. Yes. So I understand, you essentially you go from each element. Well then The key thing, probably, is that I am from you I heard most of it. And so am I, Actually, I think that's what I do. AND most people, how we act like, "Well, I think it's cool, but in fact what you It doesn't seem to mean that at all at least some of it will get into the trends there, Yes? And that's why you have to go and in fact, you can see from the figures that this is the case video format or, say, carousel scrolling, that's not a carriage, but leaves, let's say, yes, and here's based on This is what you mix. You are between 19 and 29 years old. Do you want to get an offer in a really cool way? company? Tired of throwing my resume in emptiness, getting rejections and hearing about experience that doesn't exist? Or are you afraid that After university, a job for pennies awaits you and senseless race for lines in labor? 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If we take over your agency account, for example, which there is some amount of there are a million of you, yes, 1.1 million subscribers, in him too, as I understand it, all this with short videos came fishing. fully organic content and spoiler. At all Now subscribers are absolutely not important. Well, look, now about this let's talk, then, but when we go in, for example, Now you gave an example and it seemed I would, as a brand in T Stories, be able to go and do it and I'll get pregnant. But I go to your account and on the one hand, I know your examples, what did you make 15 billion views and you have a video there worth 500 million, I open your feed and see there a huge number of videos where you don't got to where they scored 30, 40, 50,000 views, and they, accordingly, they simply didn't fly. And here at I have this specific dissonance. It seems like you understand exactly about how the algorithm works there, you understand how to build the process and so on further, but even you can't do it a huge amount, 50, 60, 70, 80% videos. Accordingly, as a small business or even big business, which there is no juice there people in the team that carries out all these experiments, and they have two or three sitting there person, how can they then predict? That is, the probability that they will get there, she is so small, that makes me wonder: Do I even need to do this? Uh, and will I be able to get into some of these? such a thing? Super. So, the first thing is about studying, Yes? That is, if you look at us like that, Why the hell have they been posting for so long? months of videos that don't fly. Yes. And like, well, probably, well, either they the guys have completely gone crazy, despaired, or there is something behind it this. And this also applies to social media algorithms. Now it's tied. Nowadays social networks understand super well, Where is the original video and where is the repost? Yes. And so now all that we have posted - these are, as a rule, reposts our client projects. There, as it were Everything is better than ever. And that's why This is also a thing about social media algorithms. It is precisely this fact that If only social networks now understood where a repost was, and where is the original? Why did this appear? Most likely, it’s like people who posted something cool, they publish, it starts to gain weight, big ones come the account is like: "Oops, I reposted it to "This topic for yourself." And it takes up all the traffic. And people's motivation seemed to drop more. create content on this platform. He like: "Well, I'll go where it's not like that. they do it, or it's somehow different works". And Instagram sees that they're like, "Oh, so something attention, as if people who hold attention, they diverge." He like: "Okay, we'll protect you now." Now this is how it will work. Don't worry, just create content, that's all It will be okay. Here. And accordingly they as if they help them with these tools. By the way, it's like that in carousels doesn't work. You can do everything in carousels gather for now. Here so this is, accordingly, the first thing. The second thing is about, like, How can I understand how everything will be? work. Well, first of all, do something authentic, don't just repost something else and so on, because they will tell you: "Dudes, you haven't done a damn thing, what do you want to get here? traffic." No, of course not. Here's to create something original from scratch for the same reason scheme, studying your target audience, aim sincerely to create for they have something kind of cool and do it's, as they say, atscale there, that is do this a lot. That's all. how would you further doomed to success, if exactly to take such a sincere approach to this. to this. Come on, look at my example now.

We'll see. This is what I notice for another year, maybe a year and a half ago, what were you doing? We. We took a podcast and chopped 300 out of it. reels without any installation, without any more something. They just poured it in. And everyone the fifth, sixth, seventh video flew on hundreds of thousands of views, millions. Some videos flew. Now it doesn't work at all. That is we take it, we do the same thing, and the video is not they are recruiting at all. I have, accordingly, a logical question arises: why is this what's happening? I do the same thing as it worked. This seems like useful content, and I'm like, "Either it's just people I've already overfed them, or the industry itself has. I overfed him and a lot of him appeared content, podcasts and similar cuts and so on." Uh, and, accordingly, it is necessary change something. I remember one of them interesting moments that you told me highlighted that I've always had this So. So, the video is a cut and at the end The plaque appears for 2 seconds. Look the full version is there in such and such a podcast. T-dd. You tell me, every type an unwatched second doesn't count viewing as if on Instagram. And if there is no full view, accordingly, It definitely won't go into organics. Here Let's use my example. Let's say I am like this I'm making cuts. What else can I do, how? user content creator, I can pay attention, tweak and so that This means, let's say, more views for me brought? I don't know, maybe the first ones 2-3 seconds or some cuts or something else something. Because I think a lot of people have which of our viewers are there? some kind of content, filmed videos, production, YouTube videos and more something they can cut. But on What to pay attention to? So, the first thing is, we'll come back. to this concept of what value is. That There are different ways to create value. It's possible to save a person's time there, It's possible for a person, I don't know, it's just there to give something, you can do it like this, to make him laugh, well, basically, felt better. Here. AND, accordingly, in exactly the same way, if in put a return line, if we take longer We hold this one in front of the person plate, go ahead and sign it then we just kind of spend it we're wasting his time. That's right, we just we're wasting his time. Like, why the hell? Instagram push and promote and all social networks of those, Who is wasting people's time? So everything that can be cut off is we cut off. Let's just leave the essence. This is a kind of zero point. Second a thing about some content, which someone has. So, the first one here is the zero point. To everyone who is watching and so on, look what your year is like back. Just some incredible ones gave results. This can be done simply take it now, adapt it to the current situation the format that is currently working, and post it again. And it will collect in 99% again. super simple analogy, like I often talk about her. People every single New Year rewatching these Harry Potters just 500 times. I haven't watched any of them, but I kind of see it from the outside, like it's the same works. People listen to songs that they like again. I like them. People several times as if eat a dish that they suddenly They tried it and liked it. And here same way if something worked alone once good, very good, it's in next time, most likely again will work well. Then it probably it will start to deflate, but this is possible adapt, how to update it, bring it up to date and run again. And we're coming back again to the same framework, which In fact, it works there in real life. I liked something, I do it more, I continue to like it, I I'm starting to get tired of this, like, what am I can change this a little bit so that I started liking it there again try something else. That's exactly it same. This is about the creation of this values. Yes. And no matter how important it is to go into there are some complications there. Therefore, if you we have content, just like at first we look at what is around us, what close to what we do. And it can intersect in different ways: presentation, by topic, by some as if to an event and so on. AND, accordingly, we look at what is in It worked in these areas. Again, equals, gave people value. we learn from this, we release it, as it were, let's say something in a similar form, Let's see how it worked, and then we learn from our tests, what not to do, what should be done more of needs to be done. And this is very important, as it were. metrically, because otherwise you will understand what to rely on. Otherwise you like, "Oh, I like something about this, I don't like something, but I like something again The algorithms have all changed and so have I "They threw it." There. And look at yours. look, now is the era of quality or

quantity? So now is the era authenticity, I would say, because What can you do regularly and what is important? first establish an understanding that for you have quality and quantity there. If you can create figuratively a thousand of some units, let's say content that you think is of good quality, someone will look at this and say, like, What is this anyway? Here instead of this I could make thousands there, I don't know, 10 times better and so on. But always you need to rely on yourself again, and, for your own purposes, which is very important. Here What kind of value do I want to create myself? for yourself? You should too, right? be in this triangle, otherwise How the hell should I do all this? U. Here. And in the same way, first just go try something, look, and then choose this strategy of yours there quality or quantity. That is the answer to this question would be, well, sort of depend on what it will give you more value in what you want come. Yes. Because there are some accounts like there are duallings there, who are [ __ ] around 10 videos with an owl and so on, they destroy her there, and then she does it again comes back. And in fact, there is exactly the same one the strategy of the same Laev brand. If you go to their TikTok, you're like this like I didn't even think they could to do such a thing. That is, they do nothing They're filming on camera, they're filming everything on iPhone, they do it as much as possible authentic because it sits there the audience they want to reach out, and she got used to it, yes, that's right, and doing for them as if qualitatively better, you kind of on the contrary, you move away from the goal that Do you want to come? They don't want this production, right? They want what they see here, actually, they watch it on TikTok in the same way itself. That is, yes, and then you figuratively, the person who makes this strategy, the question here is: "Why do we need him, Well, let's say you hired them? Why do we need it? were you invited to join the team? So that he just did what he thought was cool, or so that it creates value for the business. Well, here it seems like you have to choose. Friends, would you like to live in a house where great figures once created cultures where Lev stayed Tolstoy and Anton Chekhov, where is Peter Tchaikovsky wrote the opera Evgeniy Anegin, and Ilya Repin, the canvas of the Slavic composers. All these names are associated with Kokorevsky farmstead. In the 19th century it became a place of attraction for creative intelligentsia. Today it is part of the courtyard gains new life. On Sofiyskaya an embankment 700 meters from the Kremlin is being built Duo club house. Project Haton and V2 groups. The house will consist of two parts. The first historical s preserved brickwork from 1854 years, and the second, modern one, is built on in place of the lost fragment of the building based on the original architecture. In the middle there is an arch, a symbol of the connection between past and present. Living here means to be at the center of cultural life. IN Repinsky Square is within walking distance, Tretyakov Gallery, the Cathedral of Christ the Savior and other iconic places of the capital. In contrast from most of the club houses in this area, there is an apartment in Dua, duplex residences, penthouses and even a 1,182 sq m penthouse m² with a swimming pool, terrace, fireplace and by elevator. House limited in number residents, 51 apartments in total. For residents will have underground parking, cinema, wine room, spa, fitness and children's room. That is everything, so that familiar convenience and comfortable leisure were nearby. Interest-free available installments up to 24 months with initial payment with a 25% down payment. A rarity for club houses this level. Find out more about Duo by link in the description and become owner of a collectible property in the heart of Moscow. Today this is your home, and The family residence is already tomorrow. Let's go. Let's move a little differently then. plane. Look, let's imagine that

after all, we are already speaking the language of that we can make some videos, which are gaining. Do you have a big one? experience, a large sample and a lot of that has actually become very popular. What is the fundamental difference between a video that reached a million views views, and a video that has reached 100 million views. What's different there? A that means volume, potential volume people who can create this value, be interesting, and so on. This is the number one metric. 100%, right? That is the only one the key thing. One of the examples too. A If you want to make a video for 100 million views, you kind of categorically It is forbidden to say even one word in any language because it ranks under this hoba chopped off people, who do not speak this language. And in this era of an overabundance of choice It's easier for you to just swipe, swipe, brush off and get to the point where you like it would be clear than like this let me Let's figure it out anyway. So, yes, the key point is volume, potential market volume, potential the market size of people you can reach out with this topic. Here it is All. And from the point of view of the product itself, then there are some elements of the video, nothing is it different? In general, nothing is different at all. You can do something incredible awesome, well-researched video, in which at first the person will say: "Hey everyone", and you, we'll have something there do. Okay, goodbye. 500 million people, and all the rest cut off, right? But, but from the point of view the same thing if you understand the set these components, then you can simply cut everyone off and start with that a moment where nothing seems to have any language. This will immediately expand your market. This is exactly the same. You know how? imagine you're walking down the street and there signboard. And it is written there in some language, which you don't know something about. And you are like this like, I won't go there, check, who knows, maybe it's my time I'll waste it. Or you go and there it is would Plus is a pharmacy, and you are like that this pharmacy can potentially be visited There are figuratively 100 times more people there than in the pharmacy where it would say pharmacy in Chinese. Here. And without the plus sign, yes. And the brain wouldn't have these associations. Here. And that's all. Listen, I'm interested. And here it is also, you know, I remember you brought me Here are some examples of such tricks that are not obvious. Well, let's say, uh, there, Yes, the first interesting story about swipe, yes, that's what you have There is even a video, and we can, I guess I should insert it, yes, it's either or not we can insert, No, we can insert. I have There are a lot of such videos. That is, uh, me I photograph friends, acquaintances, and so on there. Sometimes I just sit like this I'm somewhere in a coffee shop or somewhere else and I'm watching just into the hands of the person opposite and I think like this: “So, as "How fast will he swipe?" And when I start to see this, I'm like, "Guys, how about it's really much tougher than even for us They say There it is on Instagram. Guys, do you have it? 3 seconds to grab attention." Here Now everyone really has homework. And when you will you have dinner, eat, or so on in restike, just look at your hands. Well, in Of course, you don't need to look at the screen in your hands to a person, how quickly he moves finger. Here. And further, as if in we put the reverse side of all this, we are getting together to create something, to film incredible, show our, I don’t know, there, the car, the house that we built. First the logo, here it is Wasted 30 seconds of time, huh? Yes. They spent, I don’t know, millions. rubles for this or hundreds there, or just some amount of my time, and the person is such a jerk and that's it. Goodbye. Here that's why you need to go straight to this one competition to say: "This is what I can give it to you. Wait, here it is. What you will get now. This is me I'll entertain you now, you'll learn something there at the end and so on." And not from the point from that point of view, wait for my house, look, buy, as it were, and then you something there. And also, by the way, from such uh things now are like comments, huh, gigantic, as if unreal opportunity for everyone, because now, again, based on these experiments It is clear that very often people brush off, swipe, open comments, a little bit, they brush away the comments, they go further, then they open the comments again, and if there is something to join there, Yes, This leaves them. So, as a conclusion, if you can I just don't care about organic now content, say: "Guys, we just We move forward through the comments." Walk around all the most popular, the freshest posts and just kind of unload it on people there are jokes, some kind of gags, something to than what they can join, and they will have this kind of connection feel. Do you understand how much? Social networks are updated and changed, but how cyclical they are. That is, I remember the times there are 2014, sixteenth year, there still the times of Toligram, when we are the same the mechanics themselves used and automated. It's just that now acquired a different color, different instruments, other platforms. But in essence, everything is accurate Also. We had comments like Shery, that's the whole story. And that's all there were very cool mechanics for promotion. Newspapers are also headlines, hook. So you can have something in the newspaper write something like, well, there's something there Something interesting happened. Can you, like, immediately hit something that is very a wide audience, so to speak will hit, and, accordingly, further on very a large number of the audience will buy this newspaper, open it, read it. If there some kind of [ __ ], they won't do it anymore buy. Here it is also important not to clickbait, as it says in my case girl from the team, what in what on If it's in the box, then it's in the box. That's all correct, right? Because otherwise the brain will get all mixed up this is like an association that okay, Yes, of course they hook well there, but there's some kind of crap inside, I don't anymore I'll be going there as if. And that's all. AND I'll have to build myself up from scratch to reinvent, so as to be again come in. Let's look at some of them

examples from your collection, from what flew in the strongest, like, for example, 500 million video or something. Here Let's try. We will definitely insert it These videos are here. Let's go straight to molecules. That is, you probably, when you get this result, then sit down and let's understand why this is It really blew up. Here, give me some example, maybe your favorite, which we will analyze and show in this video and we'll write directly what, in your opinion, are key ingredients for success of this content. So this one, as in this context, let's call it technology Dvinashka. Technique, the fact that you gave an example about 12 stories, so for Onim, for the guys. Means, reverse twelve technique We're laying out the same thing, I don't know, video 500 million views. Which one is this? The one with tennis. No, it was the one that Exactly a year ago we posted it, right? That there was this after the Olympics during US Open. Here he is, just now that it ended. exactly a year ago we also it was published at that time. As if a news item, events, This is 100% something that can be used. If you don't use this, you're just like you would leave views on the table, which you could take away. That is, the first is a big global news item for the whole world, something to You can join. And this is it again depends on the target audience, which you want to get to. Then we just wanted something maximal the maximum number theoretical views, which only May be. That's why we took the most such broad events as it were. Here you go Now New Year will be, of course, Everyone, this is a super great opportunity. Gifts, yes, and something else. Oh, yes, here too it is important how not to do it just like everyone else, because you mix differently and you just like that 100% then he won't see it. Then Well then, okay, then Santa Claus is in the pipe will have to be climbed at least, right? So, we did it on 20 million, let's say. Here's an example. In the past Last year, around New Year's, we made videos where Santa Claus pushes into the chimney first Porsche 911. It worked for us. After we made another one just like it where he the gelik is pushed into the pipe and, accordingly, but the gelik, a, collected with As if with more reposts. And here it’s like a lesson from another sides, because I just like 911 better. visually than the Gelik. I'm like, "Guys, let's do something with him." But it's like I had this quirk that in the end, there is no one for my team and us received additional value. Because the Gelik is metric, it’s like more popular. Just look, comparison of views and so on videos with Porsches, with Gelikas. Gels always win. So if we were to they started it Yes. We would have more views because that it's all a formula. In general, we have the other side of the 500 million e final, and we as if we were putting these multipliers. 100% - it's like he wasn't very big multiplier because the US Open is kind of like such, that is, the world championship football, of course, would be more interesting, but we had this news hook small. Next, and the location, as it were Paris. Why Paris or not New York or Anything else? The most damn popular one tourist city, well, of the world. That's why We do it in Paris. I'm so lucky that The Olympics were in Paris. And the location is still kind of warm. Yes. That is, there is something there right now. was happening. And still this one the train is coming. And even more so, we posted in September, as it were The Olympics just ended this summer. Further on we have something like tennis, and we have Tennis, we didn't have golf and tennis there still as a sport. People seem to like it sport. It's just that we have been We live, everyone likes sports, everyone loves it they are looking. And by the way, they are super big now how about further opportunities and potential in It is precisely in sports that it is located. Eh, that's so about macro some movements. Because when we will all be in AI completely to cross, that's in sports, when people are there they chop, they fight, there are emotions and so on, this is what will be like live longer still. Yes. Here. Next, accordingly, tennis, a more popular sport than, as it were, something. And it fits perfectly with these as if components after this Everything was filmed there during the day. That is how choose whether to shoot during the day or at night? What will give more views and result. as if technically, simply here's metrically, what we had planned with tennis before and so on, it goes on better during the day, It will just be easier to see. That's why chose money after that, accordingly, we have there were, we were in real life with the team We made them too, these really cool zorbing machines. And after that, our fan base and others guys who do something with graphics AI, they also use these zorbings and so on. It works super cool because that there is a person inside, to him I kind of want it, but what would happen to me, if I were there, and for you it is It also becomes interesting. Well, accordingly, there is such a thing a pinch of danger. So when we talked about Stories at the beginning, girls jump from the tree because if they just walked into this pile petals, it was like, well, like What is there to see? And when there is there's a little tickle of some kind of danger there or something else, that's more interesting becomes. Well, that is, come on Let's try to sum it up, it's global the theme is the absence of language, accordingly, yes, any at all. Here is a combination of these elements, which are at a given moment in time relevant to people. Well, and then this just luck, Of course, it was just luck. How would it be possible? to increase this chance success by simply doing more tests, attempts. Yes. Because why do we have it there? most views in this industry? Because we are more of a team They made a lot of mistakes, trials, and tests there. And just like we have the most videos that went well, we have exactly the same there are most of the videos that are not it went well. That's why it's important too. understand. You, accordingly, specialize in creating this Here are the graphs when you do for, not I know, Nike or Lamborghini or Superball and so on. It's clear? For them the most The important thing is some kind of coverage, the wow effect and something else. You create, just understand brand recognition and will Nike did it later in the headlines something that flew in for 100 million views. OK? When we speak, let's say, about a more mundane business, someone is selling something, let's say

some clothing brand or, I don't know, furniture or something else like that more down to earth, though, right? How much does it make sense to dive at all? in all this supplemented, like this it's called reality, Yes, with mixed reality. Or is it this the prerogative of some big ones after all brands or is it just like me entrepreneur, for example, as an individual entrepreneur Zakharov, I can take it and start using it. these elements too, due to this raise awareness, attract subscribers, views, and so on. Yes, that means always again we come back, we take a step back. For what? I wish I could make a mixed media video. reality. For what? And that's how it is with you the whole chain goes in the opposite direction folds out. And then, when you have as if there is a clear understanding of why you choose how to get there, because What to do with a mixed video reality, as it is now, of course, It becomes much easier with the help of AI. Overall, this is a great topic, more is possible. do all this, including, but you I don't think the video is needed in the end with mixed reality. It's simple just a tool to get there. All these things we do, and with the help of graphics or AI, they can be made in real life. And the reason why we do this we do it in the schedule, only in that it is It's just stupidly more expensive to do in real life and longer. And, accordingly, we as if we speed up this process when we reach this point, as if saving time for yourself, the client and, as it were, for people that side of the screen that doesn't seem to I need you to build something here, to enjoy watching. Although You have examples with Anmartin, right? Or who did you do it with? With a helmet. There are several examples, When you made the video, it flew in and then You sold it live a year later We also post videos. That is, uh, there is a super example of this, when, that is, there is amplification, that is, amplification with these there different channels reinforce each other when We have one Canadian brand, and We make videos for them there, where figuratively, bags are rolling around New York. Yes. It is also important to do something like this a quality package to make it work. But besides that, what we did, like, Guys, the client is like, "Let's do it We'll still have some real packages in the city." They create them, but they don't fifty-meter ones, they're like there three-meter, but they are easier to make in real life than filming on schedule something. That is, the question is always about the goal. Here what do you ultimately want to get, How and why. This is also another important thing component. It's exactly the same with you. now in the era of an overabundance of choice you can order it for you in China package, it might be there faster will do than in the schedule. Or you can this can be done using graphics, or in some other way, I don’t know, with generate using AI. And the question is, that you clearly understand what you what do you want to get as a result? If you are there IP Zakharov, perhaps you don’t need it at all you need to go to this schedule, just don't think about it, choose one cool specific format, authentic to you that you can regularly create in huge volumes. This will bring you those very same ones people you're aiming at. What also It's important, like, if you are IP Zakharov and you have global ambitions, in general Awesome. Aim for a wide audience, shoot super-wide themes and so on further. If you kind of want in yours there's something to do in the city, and this is what it's like goal, screw it, no matter how it helps you. You will be bothered more like people as if to send something somewhere. And at We had examples, including these, that, uh, there was like a Turkish hotel, but, accordingly, we did it there for their video, it got 367 million views, and they're like, "Damn, what do we care about What should I do with this now?" They have been there was nothing at all for a year afterwards published because everything was as if no need. They were there for a year. All club passes are sold out. Yes. And that's all. They're like, "Well, we're supposed to be able to Of course, there's also a golf course, but what about "What should I do with this?" You were there a few years ago.

the first person who ever liked me brought into this world. I'm very long, well, it's it was even before it was so has penetrated our society. But I remember, How did you convince me that GPT chat is cool topic. Although then, by the way, worked much worse than it does now, but nevertheless. And, actually, now, when we are there every time with you we meet, you show me some new gadgets. Let's do it again Let's transfer the practical plane. Now there are a lot of AI engineers and so on further, which talk about how the world will change globally and how in general, people there will lose their jobs, and someone will fly into space. This is all so inapplicable and people are so still don't understand what they can do do. Let's discuss a few key points AI tools, some applications and services. which you use, use your commands and how They are actually used and make life easier and business. First, to select AI tools you want to use it, you need to clearly understand what you are you want to get something with their help. Because that AI itself is just accelerator, like it's an accelerator of everything. If you don't understand what you want, he will speed up the process of misunderstanding that you want, and you will swear by it more. If you are very determined to do something, to at least understand what you want, he will also speed up with the help of some questions or something else. If you are clear you know, what kind, I don't know, you have it there create a service or so on, he too it will speed it up a lot because Now I'd like to code something like that the first version of some product, applications, you can do really it's done on your own, in a few hours, and he will speed it up too. But if you don't you understand what you want to do, you you'll be playing with that thing there, give him some kind of corrections and so on further. And then you'll say, "Oh, damn, that's it. These tools do some kind of crap. I'd rather pay someone there so that I "We collected it." This is the main thing. So the first thing that, well, probably, zero point after all before approach AI, but you need to understand that you are using this Would you like to do it somehow? Next comes the first point. Even if you are honest you answer yourself the question: "I don't know, what to do." As much as possible, as if sincerely table you go to one of the biggest AI, let's say, there Google's Gemini, Chat JPT. Well, in general two of them will be enough because for they have the easiest access to them figuratively People have it. And, accordingly, you just start playing with them. Because that when you kind of, you know, like children they are given a toy, they are not given instructions, How to use this toy. That is, they just start this test, play, and then they start to find these ways use of this toy, which they I kind of like them. Someone with a toy hammers nails and enjoys it. Some people seem to be collecting LEGOs. When I found the GPT chat, Yes, you used this with him as photo. I used this chat as I do GP, how to see more reels per day. So, accordingly, yes, that is, simply play with it, you, but allocate yourself some limited quantity time so that, well, this doesn't turn into some kind of, well, just wildness and this the feeling is that I'm doing this for the sake of to do this. But if you suddenly The ultimate goal is to play with the chat more GPT, you might have a profession there. appear. just a GPT chat explorer and all neurons. This is fine. Here so, ah, but most often you just you set a certain amount of time limited, in which you put it all you test, you try, and after that with You start with the same GPT or Gemini chat ask him, as it were, but, here's how to use It's like a second opinion, just like that just dig and that's it. Because in the same, no I know, there, in Iron Man, Jarvis - It's still Kupai who is the assistant. AND This is actually an interesting point, which is connected with us. Maybe in this form neurons appeared purely because someone did this before I imagined that, well, let's say, they will be like this, then people will have this left. Well, yes, everyone wanted Jarvis a lot already years ago, this was the main thing when Jarvis will finally appear. Yes, it is such as the MVP of the future, which people create, someone liked something more, it sprouts and then it is created in real life, as if it were all the same the most. Ah, and therefore, yes, that is zero point to understand what I want if not you know, to be honest about it: "I I don’t know what I want.” And as much as possible, as if and not trying to hide anything there, reformulate and so on, try to figure this out. This is possible I was also kind of knocking on the door with a friend, uh, with some acquaintance, with a random person on the street. But you can do it just as well do it figuratively with your phone. AND after that, again, when you Do you understand what I specifically want? receive, you can also ask: "A What is the easiest way for me to get to this? these water ones? I have so much time, I have so-and-so, such-and-such there I have great abilities, but there I am I live, such and such things are around me are located." Or maybe something in general counterintuitive is not what I am at all I'm going to be amazed now and so on. AND, accordingly, ask him questions, because now you have, like, connectivity, that is, the interface, through which you are connected to the world context. And as if the most important one The key skill now will be this really determine what you specifically Want. If you want to make a website, a business card, Yes, anything. Well, specifically. By the way, This is a good point in general, you know, I I've heard several times that the best thing is, What you can do with a neural network is sit down for an hour and tell her: "Ask me all the questions you need to know in order to get to know me better, to understand me, to work more efficiently, yes, and, so to speak, she asks you questions and on this basis there are more "effectively helps you and responds." You know, we're waiting for the moment when everything is like this they will start doing it. We are waiting for the moment when you say: "Ask me all the questions." She asks you questions, you answer. She says: "Thank you for your information transferred to the appropriate authorities." Well, that's already as if it were already, Well, that's true. A, but, accordingly, we are waiting for the moment when everyone will do it and it will be competitive the advantage will be that you are the opposite without all the instructions, some nonsense you do it and you get something that You didn't even expect it. Well, yes, This is when you start to calf. That's why everything is cyclical. Let's get specific. Look, you have it There are many different processes. This is a process analytics, search for ideas, creation

hypotheses, video creation. How exactly? do you use AI and which ones exactly? tools. It's just like, it's perfect. the time when you asked this question, because yesterday before I was sitting in a coffee shop when we met and again the question seemed to arise: a why the hell, let's say, are we doing this? here's the thing with this parsing Instagram account, So to see what works. And a week before that it just so happened that I touched a neuron that can This is how to code applications, websites and so on. It's called a replica, but the chat is GPT This can already happen. Oh, and yesterday, like, yesterday the solution came precisely through chat GPT. I'm sitting there and I'm like, "Listen, This means we are constantly parsing Instagram account and watch." U, Make an app, just an extension. for Google Chrome to work properly Instagram accounts. He's like that, he gives I need an archive, I just download it on computer. And while I was sort of opening it, I'm like, "I don't [ __ ] believe this." "It's impossible." Here we pay for the service, but there is either some kind of subscription every month, or we just bought it once, but we still paid the money, and we use this tool. And there are things that I know for sure how improve in this tool. But I, Of course, I can go to the developers and ask to do it just for me, but they will say: "Well, how would we accept it? information. Wait in a year." That's right. I just I took some screenshots of this applications, threw it into the GPT chat and said: "I need this for the team, so that do it faster." He gives me this one archive, I install it on Google Chrome. And I'm actually sitting here and saying: "I'm like, I don't believe this is all going to work. normal. Yes, That's right. In our type of style, with "our fonts" because the chat is GPT I launch Znadentika and it works. AND I'm just sitting here and they told me: "Move the microphone." I'm just like this I'm sitting here just like this, crap. Like I really am I don't believe this happened. Therefore, a, Here is one example. That is, firstly, we will do it faster, because there will be no need for additional stage to do, so that later in the table as I would rearrange these little lines and so on. Secondly, we don’t really need it we no longer need to buy additional ones subscriptions for all this. Here is one of them super examples. Chat can do this JPT, it will be possible to do it, as if it were Any neural network will do it, but like this It works now because, like, This is still a completely new story. Then, of course, we will get to the point, when you say: "So, GPT chat earn me 100 million dollars for, Please, one day without risk." This it will definitely happen and people will earn 100 million dollars, but, most likely we will not know about them, and they will simply be the first, as if, who will win it will work out. And then everything was as if neurons, because everything that is created unreal, like, awesome, exactly the same and in opposition things are created, which kind of balance this out. Here. And therefore, when some neurons they'll start walking and that's it enter data, create content, earn money, they will appear in the same way neurons that will say: "No, but no-no but-but." No matter how much more is needed here. But Those who do it first will win. Here. But to do it first, Okay, we need to clearly understand that What exactly do you want to receive? Look, a from the point of view of, for example, such stories when you make me software, for example, or count the numbers for me, mega-cool. But in my experience, at least that's what we're trying to do, everything related to creativity, generate creativity, and neurons do it simply disgusting. And do you succeed? something from the point of view of graphics or some of your concepts, for example

do it with the help of a neuron or is it you collect a mountain of information with your hands and then you feed it to her and analyze it to a greater extent degrees? Well, then, again, neurons - this is an accelerator. They can speed up there are many different stages of production. They can also shoot videos figuratively speed up where we can simply not shoot, but simply generate a video and overlay 3D graphics on it. They can impose and, as it were, generate and simply the video already has overlaid graphics, and also How can I do this faster? Exactly the same they can help find some details, which are not very good in the video, and do it faster. That is, not there, not look at each one look closely at each one detail, just say: "Listen, what's here strange? As if people can "Burn?" And he will tell you that too. This is, for example, what kind of neuron can do any GPT Gemini chat, anything. You throw the picture and say: "Listen, what Here you see some strange wildness or so on? U 100%. Further, it is exactly the same in the recording there I can listen to my calls and say: "And what I most often do is, as it were, What strange words do I have there? repeat? Which might seem strange sound? Which doesn't seem to help come there to the goal and so on? Also awesome examples. You will do it faster. You you'll find these things faster, where are you? You can improve. Searching for information - it's the same, so it applies absolutely everywhere, but it is important no matter how deploy and neurons just for the sake of you implemented neural network. It's like it's yours misunderstanding, it will intensify and increase, and you will lose more time. Right here By the way, I agree. This story when that's what you said when you don't have answer to the question, why do I use it, you start neuronka surface neuronka and try to find these answers. In the end just a pile of useless information on the output does not lead to any result. That's right. Same thing, you know, there, if you want to do any a page about funny thoughts any and so on or quotes, you can make videos that make everyone now, where is some Elon Musk or someone else says this quote and there are 500 of them. And you can say: "I'm like would I see that this will give people something value to people. some information there or something else that could be like break through the huge pile here of this same content because when you do something the same, it's does not create value for people. And you say, "Okay, I'll do it every day to shoot a video where I am I put the camera on a wooden table from above, with one hand I bring in a picture a famous person, it's like a hook hooks people: "Oh, I know this one human brain is like: "Look." And with on the other hand, I take out a piece of paper and write on it this quote. And you can do this do much more. This is something new for people. This will create some value. about something new. After this podcast we are expecting a thousand accounts that do. It will be, Yes, it will be cool. Come on, though, again, you use a lot of tools. Such Top 5 main neurons that you use. you use. Yes, let's go. Three neurons. Yes. And that's all. Chat, Gemini and Clod. Yes. You use these neurons for in order to look for other neurons, because other neurons that you find for some little ones, small tasks, they tend to be become irrelevant after a month and other neurons are produced to replace them this. So, here's a mini-lifehack: don't buy it. annual subscriptions to any non-rocks, because They may not be relevant in a month. Yes, that's right. Yes, exactly. Ah, well, that's all. By the way, I really liked the story, that you can come, you said so yesterday, in my opinion, you could come like in the GPT chat and ask him: "What new in the world of artificial intelligence appeared in the last week? Tell me." And then, accordingly, you just get carblanche for the whole functionality is global. That is, as if really the most important thing, me too, of course I parsed your podcasts a bit and that's it further, adaptability, the ability to change, What is the key skill of the following? years. Adaptability. Adaptability, yes, like would, Okay, if AI can speed up everything, but let's speed up our adaptability and relevance. So you can have AI ask: "I want to get there, I want do it. I need to be staying relevant. Okay, he'll throw you a bunch general information. So we come to the conclusion that, probably, one of the most important skills when working with AI is about asking the right questions. That's right. It would seem that everything is correct. Here, for the duration of, probably, in the last five podcasts of yours, which the guests told you at the end, says: "Sasha, you ask great questions, so maybe this skill is for you needs to be accelerated using AI."

You know, from the AI ​​point of view, there The main thing is to find what works for you the most correct application. That There is this conditionally, if you are there entrepreneur, there's no point, I guess, hammer everything, but there are some areas in which you can most effectively use iishka. This is very strong helps. There, I don’t know, for someone it is working with tables, documents for someone proofread something for someone else. Here. Well, This is 100%. Class. I understood from the iishkas. On your view is still a little about big companies short question. And if big business, some kind of global the corporation you work with, they want to do something mega-wide and so on next, here's something with an addition connected with reality and so on, it is the most important ingredient or is it again it's a question of choice and how much are you willing to do spend money and time? Important point, as if it were an addition Reality comes to us first they didn't come because of this augmented reality, and because of that, that the guys are doing some kind of theme that for some reason it's gaining a lot of attention views. I need lots and lots of them views. I'll go to the guys so that get just a lot of views. After a new part of the company appeared, for whom value is a little-a lot views, but be the same as the coolest dudes ever. And for them the value is being involved in this club of dudes who do something with augmented reality. And how would it be? also a different type of value, like this one Here is the value matrix right away is emerging and so on. And they she then it changes. That's why if global corporations did not use this instrument, based on the current fact, on the numbers, This is a cool tool. If we don't do this we tried it and it still works now, in our The current time is working, let's do this let's try and see how it works for us works. It doesn't work, great, no need. But first we need to understand why she doesn't It worked, what are the real reasons? this one. But there are no tools for that, to capture the target's attention audience to which they are supposedly They're aiming, there's a bunch of them. And once upon a time, as it were sometimes we even, when we figure it out, like we start asking questions: "Why, Why, why?" We're like: "Guys, not now." That is Let's do this first, Here's a rough track for you, because that we are still interested in long-term relationships and in general, well, there is no point in doing anything short term. Only in the long term. I liked the story about interaction with brands. You too talked about the question why, Why and how. Yes. About the fact that, uh, this, It seems to me that it will be relevant in general for any scale of business. When did you arrive? then to Porsche and they said: "Here we are we want to grow there, so to speak, account". And you started to look at what they work. And according to statistics it was It's clear that GT3 is gaining a lot of popularity there. more. Yes, apparently, with cats into two. Yes. And at the same time, as if, understanding this metric, they have 99% there content, it is completely different, not dialing. All you have to do is - it's just taking what flies in, start multiplying this. And here is another important point, as it were a question like: "Okay, well, if we only post this car, only she will be bought." But then, Yes, as if sincere guys would say: "Guys, we won't talk about it What specific division are you talking about? Porsche." Here they said, so to speak directly What we need now is subscribers, not we need to sell cars like this further. We need to show that we can do this topic, and after that Let's talk already. Yes, Certainly. We asked them: "Guys, To make your budget bigger, here's Tell me honestly, how many cars do you need? sell?" We'll think about it now. Okay, no we need cars, we need to get subscribers, and We'll talk later because it's like this means that they need first achieve this fulfillment leading metric, and then we'll see. I think that This is actually applicable to many people it will be, because often, yes, someone says: "I need clients there, I need them there "Something else is needed." But in reality, for example, when you are some kind of, let's say, brand, maybe clothing or, I don't I know, a restaurant, a beauty salon, etc. to some extent it is important not only directly bring clients, but you want to The brand looks stronger, you need it there numbers, yes, it's elementary, you need them some subscribers, views, etc. something, then it's more presentable looks good to your consumer and, accordingly, he comes. However

less, let's take a step back. Look, we're talking about big ones. And even Stories are all the same, huh, big enough brand. People who us they will look, for example, at what they sell Wibberies, for example, or they have a salon beauty. Here's what you like from these two examples? Let's take it. And here you are I came, let's say, to a beauty salon, and your task is to create content, which will come in and attract audience and attract customers. How are you from these available materials in conditions budget constraints A and B limitations of people, I have two or three There are 40 people working in the salon, I can't Hire a person, how will you build here? this is the process for it to work not once? We got together with the Duke and that's it. we got together, and so that it would be systematic it worked. How will you structure this process? Let's talk about marketplaces then. in general, because So the first question is again, why am I on marketplaces? How much result do I need to make? marketplaces? Why me? Because there the easiest way to achieve this result. As if one of, if I want to drive, Okay, let's say we have a goal in general They sell best on marketplaces sales and spoiler. I have never worked with marketplaces and so on. But we Now we are talking about attention, because Now, essentially, everything we've discussed is about the fact that we live in an economy attention. Everyone has everything. before everything you can reach it. Who caught the attention? and he won. Therefore, in order to It's great to improve your stats marketplaces, you first need to understand, how they actually work at the moment marketplaces, go explore, get some [ __ ] done I just have questions from the guys, I don't know, there from support, find people who are there They're working, ask the guys, that's what you need do something so that, I don't know, higher be arranged to bring more attention to your site to receive, because you can make a cool brand the same way some clothes and post content not on social networks, as it were, but in Valveries. Just you, can you imagine, open it store, and you have some kind of hilarious ones videos where the product is on the main page stands in the main place. This is what It attracts people, but I don’t know where these are, there are cards and so on. You scroll and one just kind of hits the nail on the head soul to you, and you will be on it every time stop. And after that already loyalty is created around you. If you want regular sales, or if You have some kind of hyped product again well, you understand, like, okay, why is this for me? This product, let's say, will become irrelevant in a few, I don't know, in a month. OK. I need it right now need maximum amount of traffic create and sell on marketplaces. That's why works exactly the same way. I have a product that is somehow valuable to people, who will buy it. What is this? market? After that I create content, which will create value for people and integrate the product there. In the same way, value can be for trendy product and how to be in trend. Like, a video, guys, no need. search. article. Let's go. That's all. AND after that, exactly the same metrically approach. If in you can't see into what you do at least for some numbers. Damn, question, Firstly, Is it possible to find them somehow? Because that even there in some art, uh, Which artist is cooler if it's impossible? look at sales by painting? Here you go the most absurd situation. Take it, I don’t know, people there have tests and scan them before they come in inside some exhibition and look at the exit. Definitely take that too take a test from them there, scan it their. Who has more if we are a thousand people, A million scanned, here's that artist and simply metric is cooler. Exactly so Well, again, this works with promoting their products, uh, well, where anything, because marketplaces are just like a place where this is happening This is, as it were, the final sale. Here in the same way you can also like people start a website and so on. the question is where it will be easier for them to do it because, a, as if from the fact that I see the key value right now marketplaces speed, like when you receive this thing at your home. Exactly also, if you tell people in your content: "Guys, in 15 minutes I'll be at your place, comments only leave" and so on, people are super They'll get you through it incredibly quickly comments. Well, then order the opposite. There will be no comment. I'll be there in 15 minutes you at home. That's right. Yes, in short, that's all. Coming back, yes, that's it still transfer to the plane. Means, The first thing is, uh, you need to understand the rules games on the platform. That is, even if Wibberest, you must understand first rules of the game, yes, something like that We're playing a game here, yes, understand how cards are ranked based on what content, how to hook it and so on. Second - it's not about the product first queue, and from the value for people, yes, from viewing content, for example, in On Instagram or TikTok, what's the value? man and further integrate into the whole this story product. That's right. And, well, in fact, as it were the question is probably bigger further on team or small team - this is it's just a question of what kind of shape you are in you want to implement this, yes, and it’s not a fact, what a big expensive team, it will be correspond to the values ​​that your audience wants to receive. Yes, conditionally, if she buys there some sweatpants on Wberris, it’s not a fact that she will production is needed, yes, but maybe some street kid playing Football is conditionally needed. Great. You may have a card where a street kid is dancing in these pants, tries to tear them into it. Not it turns out. And between all these cards, where just these two pants on a white background and a dude who dancing and so on, of course it will be stand out, but again the question is, firstly, will they tear after meeting expectations, otherwise you how I would clickbait and that's it, then I won't come to you will come back because it is necessary anyway build a brand in some form. And secondly, what kind of audience are you attract. And then the question is there prices, values ​​that you pass off as for this product. Because many, and if you sell sweatpants on some cool ones, such a card will come in. But if you sell pants super ordinary, then people will say: "I'm better I'll take something ordinary, I won't there are some experiments there, like this I don't need it." It's the other way around. will play a part. So again why, how, to whom, for what, what do I want to receive, this is the most important thing.

So, I have a few short ones questions I received, including from GPT chat. For example, what will e be? media, there, digital marketing through 5 years? From what I can see, it's very strong. personalization will be pumped up, because now even when you can Super, absolutely perfect, awesome try the thing on there, and we'll already Now we see that there are big players there This is being implemented on the same marketplaces, you don't need to try anything on there anyway further. Everything is really awesome, just awesome he will try it on and sit on you and tell you, this thing will be too big for you there either it will be too small. That is to say, it will be very personalization will be greatly improved absolutely everywhere, because it’s like that anyway Google and all the big corporations know They know absolutely everything about us. And here it is when you check now, I will now I'll say the word there's a toy for dogs and We'll see at the exit. 100% you already have an ad inserted there. game for dogs. Yes, I'll sing here. And accordingly further, when the problem of the big one is being solved, that is production of huge quantities content, because earlier to do personalized content was a bit expensive. Here. Because you need to adapt to each person. Now with her Nerocom, it will be super, everything will be as it were. much simpler. And this one here fashion, as they say, on the one hand it will accelerate even more. People like, I'll try this, I bought it, and off I go. further. It will be even easier for him there. and sell faster at the expense of personalization. And who are those who are the first as if this were to unravel, it would happen there, probably within the next year, those In general, they will just be players number one for some amount of time. Here. So the first thing is personalization. The second is even more a clear hit on what people seem to I want it and I like it. Because if even talk about our video on half a billion views, after some time can definitely be added, let's say that this ball seems like it to you with, I don't know, the emblem of your favorite sports team, and to another person will appear with the emblems of his beloved sports team, and therefore it will be even easier to cling to attention. Here. That is, like, in 5 In years to come, everything will change even faster. Here there will probably already be people just synthesize through some pads, through the earphone. Let's see tomorrow at the presentation, just synthesize emotions, some tastes sensations and so on. That is to say it will be total personalization, ah, and there will be a very strong contrast between offline and online. Yes. All. Let's tell you a little about your case. Oh, me I don't think I know, maybe I'm something I missed something important. Look, we are with you. We were just talking about content creation, about algorithms, about AI. Is there, maybe there's something else mega important that I missed it in my questions, but you do you think this is absolutely necessary? emphasize for the viewer? Okay, let me check now to see if I'm in the chat. GPT discussed this. That's how it is. And so think about it, Yes, it's just like a second brain. Second. Second mo. I really am I use an infinite amount of zadin races of neurons, what If only they had a referral program for volume attention, which quantity, which the man spent. Okay, so I didn't find anything, so I'll tell it like it is. So, then, the first thing that comes to mind is, and will be the most important. Means, super important component This is authenticity. It will just be everywhere. By the way, you've already mentioned it several times this word. Let's kind of open up the topic. IN general, such a set ra ara. Set of macaws, Yes. So it's just a set that provides you with, and, as much as possible a winning position for the next 5 years. The first thing is relevance. About her we talked. So what should I do? relevant, ask everyone everywhere about everything, try it yourself, ask questions, what it worked, in extreme cases, help, ask for chat five of you can help me with this. The second thing - regularity. That is why Is regularity so important? Because when people will no longer understand what exists the real, what is unreal and so on furthermore, the component will be very important this kind of connection with the fact that you see, because, most likely, through In 5 years there will be a large number of some personalized podcasts purely for a person so that he looks at the presenter, who is outwardly right there for him, to be liked the most and so on. For someone out there, your beard might be a bit big, and it will fit perfectly specific version. But now it’s like people they will know that you are real because what were you before this topic. Here. But for sure there will also be a bunch of guys who will They're not real, it's unclear, but they're valuable. someone who did something regularly before the arrival of neural networks there, it will be just grow into space. That's why now the same LVMH is there, they are buying it's not exactly new brands that They started growing amazingly and so on. They buy those who have a history. gigantic already, which have been there for hundreds of years they appeared back, and there it was like, well, everything is clear there, and there will be value grow further. Here. And, accordingly, the regularity of creation something, this is the creation of such a cool biases of those around you, relative to you. If you are something You create cool things for the sites, social networks, they will move you forward, but sometimes they will throw these at you checks, re-issue of the license, because what are you so super normal when in some of the months are just in your The coverage will fly away to zero. If you can't If you leave there, you will stay there. Instagram makes you like this stress test. That's it, dude, if you don't relevant, then, well, then, you're not deserves these grips and so on. Nobody gets anything for free here. We're sitting here in the office with TikTok. with this weapon, so what are we going to do here? Just throw this at you. Here. And the third component is this authenticity, genuineness. Because How in general, why am I talking about this, this I don't think so. We just looked there. and analyzed 15,000 of the most incoming resources over the past year manually. And we see that it is authentic content creates a better connection with audience. And again, as if the content - This is one of the most important things right now manifestations of life in people, because 80% attention specifically on social networks. So it turned out that the content that less processed, it's more real, he creates in people such as cool, warm emotions, and that's why they want to watch it longer, see more. There's more of a "oh" in this. less false. That's why you just you will win more. doesn't say, that I have a new wonderful one the product has so many of these in it wonderful things and so on, so it makes sense to buy it. Here. But if it is authentic for that target audience in which you you're aiming, awesome, because authenticity is also such a concept, ah, well, how, uh, adaptable. Well, I guess you know, like, well

That's probably all. I don't know how much someone is watching us from the sphere there agencies, media or something else, but that I would like to discuss a couple more points on the topic of your case. And did it happen to you? It's all quite interesting. So you we tried, created some content and There were a lot of things they didn't try to sell This is on the Russian market. It's all somehow it didn't fly very well. Then, uh, by the will of fate you found yourself in the midlesta market and, Actually, we started 3 years ago do what you do. Here These are the ones who create short videos with augmented reality. And you too, First of all, your clients are global. companies whose names everyone knows. U you have a project there, as someone told me, from 25,000 to half a million dollars. You do absolutely different things. AND There is probably a question here. So, look, There are quite a lot of people like you in the world, but Let's be honest, there are a lot of people now, who create content and who offer a similar product to yours. But nevertheless, you managed to do it simply zero to burst in here without having here no connections or anything else. and build name, build a business and make money him. How did this happen? That is, from what? This, how did it even start? Why such an impulse was created that it did it work? And why is it growing now? is developing? What makes you different from others? So, the first thing, before that this too it flew, but on a different scale, so Now you can't tell that it flew. Well, when I, yes, when I say it flew, I still mean the scale that there is now. Yes, I'm right. So, before this, there was a connection exactly the same. Actually the key there was a moment, uh, when we did everything in a row that we back then I just liked it, it was interesting, then we sat down, uh, I remember, we sat down in a meeting room in a coworking space was opened the numbers are like this: "And what, like, where did How much value do we have for the company? This is money, revenue. When we saw, that 60% comes from graphics, we're like, "So we are now, as it were, vertex CJI, now We only have graphics." That is, they removed everything, what is not key, they only left the key and stepped on the gas as far as possible. After we accelerated to the side these videos, We do a lot of things, we watch back. So, what is here, like, where? here are these patterns, some kind of interweaving? And we begin find that three clients have our videos become top one: AliExpress, Audi, Mini Cooper and so on. Well, like this: "So, it means we are doing the most the video being viewed has graphics, because what is there, like, a clear one like this positioning is clear for the rest, yes, and as if in what as if his coolness and how important it is to deploy this. It's not something you have to do on your own. positioning to better sell if in the opposite direction look." Because you, when about in your positioning you tell someone, how to make something like value for human? Make it easier for him it was quicker to understand what you were doing and don't waste his time on your super What awesome wording. Accordingly, we did this, eh, our formulation of what we do. AND then already These guys were flying into TikTok in Russia. All videos had top results. AND when we moved here, there was nothing it hasn't changed, it's just added, because we did even more there were even more projects by that time confidence that we can create some value. Yes. AND the process of searching for new clients, as it were, was super primitive. By the way, we are on this street now. I'll just go to the car dealership, Sheikh. went, as far as I remember, yes, just backpack, five t-shirts, because there was it's too hot to change them. And, accordingly, I go in, I have It's just a people's position invulnerability, that what I do is exactly will be valuable to them. Yes. And that’s why they will refuse, they won’t refuse. Well, Like, damn, I'll go to the next one. If I I'll go through fifty salons there now, I'm sure at least one of them will agree, I'm sure I'll do something awesome for him. And there is no need to explain anything here. will. And that's all, as it were. Hello. Here what we do. You have the opportunity with We need to make a project now. It is also important in terms of positioning, what we would like with you it's like it creates such a asking for a composition as if a position. Do you have There is such a possibility, guys, No need. Thank you for your kind assistance. opportunity. Goodbye. Get out of here. Well, and, accordingly, such, Of course, it was well a lot, but one of them said, "Okay, Let's try." Eh, we've done it all. Because we do something that we believe and know for sure that it is with high, with very high probability will create a cool result. Even if we do this for free, it's all the same to us Value creates us. That's why the first project was with this street non-profit. Here. Well, how was he? Its value was in views. We then They immediately made a video there for 6.5 million views. And then our first the commercial project was just Meddios, When The crown prince is like, "Dudes." Well, Of course, it wasn't him who said it, it was his team. Phase, Yes, that's right. And now he has, as it were, top - one video is already hanging, another one, Truth. Before this it was at 38 million, and it overtook Ronaldo video. But the whole scheme is 100% the same. And then, guys, here it is. And why in general, is Dubai so great at accelerating? Because that the guys adapt quickly, they update themselves and try things quickly new and so on. And here's the same thing They tried our thing on the same scheme. They We looked at it metrically, oh, something shoots. Thank them very much for that as if they tried to do this to us. All. That is, if you rewind, like to quickly start something? Very, very as if quickly. And with some large amount to do these tests. But it is important that this there were tests around what you do you really believe? Because if not believe me, there is no authenticity, no matter how others don't believe you, and you just You're wasting your time, you're wasting someone else's time and how and why is this? Class.

Final blitz. But since you've already looked and analyzed through GPT chat, you will have other questions that you couldn't get ready. Come on, continue the topic. A imagine that you find yourself in a situation, that you have a minimum amount of money, that you can't do anything invest, you don't have a current one teams and there are no current clients, and you start from scratch. The first three acts, which you will do at the current time, At first I'll just observe people. That is, in those topics that I have the most context and more all that I can give to people, to create value for them, I will first study those around me to see how once again to understand what can really be given to them. Yes. If this can be done with the help of GPT chat, AI or something else, I'll choose this tool. And most likely it is it will be like this because now it's easy It will be faster to do. I will study them, I will understand, What are their requests and how can I help them? be useful. That is, let's say it's there implementation of the same AI. It just happened that way, that I have more information now in this context. I'll take a look and find patterns, what they intersect with, and where I will do exactly what their requests intersect with some kind of figurative, there is a product, a service or something else so that it could be done quickly give it before it all stops being relevant, they all need to make this value This is the most important thing in volume, because I this is if I do small ones such targeted efforts, again, everything will depreciate very quickly, and ceases to be relevant. And this one my potential this is the volume of total value that I can create it, it will just melt every time. Class. Following. Most the best advice I ever gave you neural network. A, I don't know. The neural network spoke. Yes, that's right. It was literally like that month. Well, figuratively speaking. A month ago when only chati came out, he had fierce CHPT5, he had hallucinations, he like, "I don't know, period." And it's like, awesome, cool. a reminder that, dude, it's like, You decide here and you need to take responsibility for yourself to be guided in terms of what exactly do you want to do? That's why Charge JPT is exactly the same doctoral professors and so on, uh, who know everything, but if you tell them you ask a stupid question, they will tell you will also answer. So, yes, it is the best. Chad JPT's advice, I don't know, but this reminds us that no matter how we must be authentic people. All, Class. Advice to my eighteen-year-old self. Ah, step on the gas. Here's the only thing. Because than the faster you step on the gas, everything will be fine How cool. Try it, everything will work out. it's interesting at this time, but just you will do this in greater volume, and, and there will be more of this kind of density these events. Here. And this one is even faster You will learn everything. Class. Thank you so much. Want to sum up. I listened to you today, despite the fact that you and I are quite We already talk a lot about these topics. I listened to you from this point of view content creator, you know, and I'm trying understand that I can actually improve. And I'm just, you know, for I want to fix myself a few of these thoughts. So, the first thing is, mm, the fight for attention. It seems like this it's obvious, but now, for example, when I just pass it through my prism, I understand that if you created something unit of content and you already understand start, you understand that she not worthy of capture people's attention, perhaps this is not necessary post at all. Maybe you need to tweak, refine, and so on. And understands that you are releasing the product, which matches your inner so to speak, quality standards. But this is for me, for someone else maybe, So. This is my here. So, what about the second one? the story is about constancy again, Yes? That is, if we roll back to a couple of years ago, there was something like that for me This kind of consistency was simply necessary. hammer as much as possible. That is, everyone Release it for a day and it will gain momentum. Today in stories, when again we fight for attention and how the social network is there he reads every nuance of everything, what comes out, and constancy it can be different. It doesn't have to be everyone day, it could be once a month. This also constancy. The question again the quality of what you create. Third the story is not unimportant - this is again about the choice of what we do. That is me very often, I trust there, you know, your intuition, so to speak, and observation of yourself and your team. AND We're often like, "Well, it seems to us, that it is like this." And we take it and do it, as it seems to us. And what seems to us - it's like, well, very subjective history for a small sample of people. AND You need to understand that there are numbers. AND that's when we, say, choose a topic for something, a topic for a video or for short or long, it doesn't matter, the best thing to do is to go and look at trends, look at what today is relevant, and to build on, conditionally, from this. And this is with more Most likely, it simply opens the topic for you. And the fourth important story is this answer to the question of the difference between the videos on millions and 500 million. It's just a question the number of audience you are targeting you're playing. Because no matter how old you are there was no interest in any incredibly cool theme, but if it is designed for 50,000 people in the world, you can [ __ ] yourself, but it will be 50,000 people in the world, and you can't get anything out of this. Like this, I guess I drew some conclusions for myself. Guys More will be shared in the comments, write your own. Thank you so much. Always happy to talk to you. Yes on current topics. Friends, who watched us to the end, if you I liked it, it was useful, definitely Subscribe to the channel, give it a like, Share your findings in the comments, ideas, insights that you have gleaned today's issue, what can you apply some to yourself, perhaps mistakes, on the contrary, were noticed in what you do. Share, it will be interesting read here for an example of what I did I. If you don't like it, stick it out. dislikes. Of course, the question is how do you do it then we finished watching. That's it, I hugged everyone. Bye bye. M.