How I Built a 7-Figure Business in Less than A Year with AI | Ben Tossell

we're talking about all these automated systems we can't then be an automated system telling you about an automated system I want to have some personality some taste in what we're sharing so we're a bit precious about any content being written by AI I know people are going to be saying well you teach people how to build a like use AI to like make content and all the rest of it why aren't you doing the same I think that's the point AI is the co-pilot it's not the thing that takes it end to end supposed to assist you doing the work so it assists us doing all of the work it doesn't actually do the work it's like it funnels down from this large task down to a smaller one and we do the refining and the specific pieces of it rather than we just feed it into Ai and have that come out with the output all right well welcome everyone my guest today is Ben tsel Ben is the founder of Ben's bites a seven figure business that has taught over 10,000 people how to use AI to save time and do better work previously Ben sold his nood platform maker pad to saier welcome Ben thanks for having me great so's let's go back

to a few years ago first you know you had a daily AI newsletter I think it had over 100,000 subscribers what made you decide to move from like a daily newsletter that's free to like a pay plan they're mostly through things that I hate because I think dealing with advertisers I don't think it's anyone's it's not many people's choice if you and also for a reader it's like if you asked a reader what would you want to see more of in a newsletter they wouldn't say more ads if you ask them how would you want to pay for access to something thing like an education platform they wouldn't say oh every month Bill me $50 or whatever they just really want to and like doing things because they're just the right thing to do and also I think that it's an easier thing to quantify in your mind where if I pay one so I get access to all this content and also we started with like 50 tutorials when we first launched and we're now over 320 I think as of today it just gets more valuable over time the whole point of this building it like this is we can just keep stuffing value in there we started workshops recently with experts and it just gets better and better for everyone who joins so like who wouldn't want that as a user I think is kind of our point and also there's so much like so many subscriptions to newsletters Netflix all the rest of it like you don't need another one and I think also with learning specifically we'd have to Hound you all the time to be like are you learning something this month did you learn something next month how about you take a challenge how about you set yourself some goals like I don't want to bother people for them to want to learn something you either and there's something there that you maybe joined and you can dip into whenever you want thereus some of some other like education platforms they email you all the time to try and be like don't forget your streak don't do this and it's just like pressure that people are busy there's a lot of things going on so we've just gone the simplest model possible like it's not the best business model possible but I'm not optimizing so that it's optimizing for what's best for everyone who's going to come and be a member yeah if you do deliver like a ton of value to members then like word of mouth is obviously one of the best channels to grow I think

you've only been doing this for like the Education portal for what eight or nine months right yeah since March Rel launch to Year got it and then you tweeted that it's already bigger than your last startup so I was wondering what have be some of the key drivers of this growth or did you just have a big subscriber audience from the free newsletter or were there some other drivers yeah I think so the newsletter obviously is a big portion of where we got a lot of our early members so that definitely helped and it wasn't my plan the whole time to have a newsletter then shift it into something else it was just the newsletter and also I think obviously AI everyone has heard about AI most people in sort of a professional capacity have heard about AI whereas my previous company was around no Cod who was effectively teaching you had to build a website or a membership site without having to code now there was a wave happening at the same sort of time I was ear on that as well but that was something where you had to teach someone you just educate them about the fact that no code exists and like to a normal person coding is this so no coding is the opposite of this and also we teach you this thing by doing these things it's like there's too many things where if you come on to our site and you see here's how you use chat to generate B2B sales calls or whatever it is you know what you've heard of chat you might have tried it and like the market has educated the market on what AI is and why it's useful and why it should be used with everyone I think companies are telling their employees like what do we do about AI like what are you learning it like there's pull from everywhere else so we can we sort of sit here and like say yeah come on in we uh just kind of Meet the Demand right yeah ideally so are most of your members actually like not these people who are on Twitter all the time like normal people or what's the profile of the typical member or is it very diverse it's pretty diverse actually so it's difficult pinpoint but I think there's a big chug of people in Marketing sales customer support I think all of those where AI is really sort of in their face in their jobs there's plenty of sort of found ERS and entrepreneurs that are looking to do more with their business or even if it's them saying to their team hey look we can do I don't know optimized SEO ad scale by doing this like we can point our team to do that and have people do more with less because I think that kind of ultimately is where people have been talking about big companies built with small teams and I think there's lot of these individual contributor roles that are come going to come back out rather than like a big department of marketing with a manager and lots of like mini marketing managers and this is something I'm stealing from sahill from gumroad who I had on yesterday who talked about this exact scenario where and that Workshop is for free so anyone can go and watch that but it's interesting that founder mode whole post brought that out it brought that out to be like well it's with AI there's all like the power is in the hands of the people who are going to use the tools to get as much done as possible and it might be that one person can do that role that four or five people would do before but it just means that you just have to be the person that is doing the work and like using AI to do that yeah it's like important to scale up because yeah a lot of these jobs are going to get reduced and uh you know like you said one person will be doing four person's work so hopefully you can become that one person yeah okay well let's talk about let's get into the like details now so let's talk about how you use AI to your business at a high level how would you break down your usage of AI Tools in a typical day I really wish I could come on this podcast and say I AI everything like it's all AI but it's not and mostly the most boring answer unfortunately is it's a big split between Claude and chat gbt that's where I use most of that's where most of my AI usage is so yeah it's probably about 80% claw 20% chbt right now it changes as new models come out new features come out whatever it is yeah I really like clae at the moment have you been able to like dedicate any tasks entirely to AI like you know just like you I use it to like basically clean up a bunch of data summarize a bunch of you know server results or like maybe help me edit my content but have you been able to like just like hey you go take care of this and I'm not going to worry about it any anymore this is the funny thing I think about AI where everyone's expecting you to do all like this huge Grand thing that don't have to touch anymore but it's it was the same Paradigm as automation where some of the time you need to be involved and you need to check and with llms obviously it changes responses and there's a lot of prompt engineering to test it and all the rest of it but we have some things where when signups come in it'll sort of pull out the domain of who signed up if it's not Gmail or Outlook or something and then is it a publicly traded company is it a big company with like checking is it over 500 people those kind of things and then label them effectively we tried to do it with notion and AI with our tutorial content so we have our backlog of here are all the tutorials we're going to be making and then we have roles categories and tags so they're all like marketing manager in the category of marketing and tags are PPC event marketing product marketing whatever n is not very good I don't think because we wanted to just effectively look at this and make the next best guess of what is the right category and tag and they should all link right um so we haven't found that that's been very effective yet but that's something we're trying to get better at and generally with things like that we tend to KES on the team he s is building tools to analyze the tutorials and do it that way and build it through using llms but through a tool like using a repli building a repli tool got it let's go back to the email automation work for is that using zapier or yeah okay yeah so I never figured out how to use zapier properly so using zapier and like chat gbt API or something to kind of like so maybe walk us through how that works like the steps like yeah and actually sichi Chen who runs company called Runway he's got a good workshop on this somewhere yeah I don't know where exactly maybe we can find it the show notes where he talks about like a really in-depth way that he has something similar so it'll be a new member created to our authentication system then it's you can do it a few different ways but I think we've moved to prompt chbt put out the domain that this email is from and then either I think you can do a web search now with a zappia step where it'll say search the web for this company look at it LinkedIn or crunch base profile does it have over a thousand employees if so say high interest or like I can't remember what the name are and yeah just then put it into slack so it's kind of a monitoring system in that way but it's really three or four steps in as a you mentioned that you have a team

members now so it's not quite a one person business anymore like how many people do you have now and like how do you like what things do you have to dedicate to people still versus US AI or it's like a combination I guess yeah so we do have a team there's me and there's Chenise so chenice was my coo at makad and she's now coo at vbites and then we have kesav who he's been writing the email for a long time now or helping me write it since about January last year so he does a lot of the email stuff and since working at Ben bites he's s picked up coding by using AI to learn how to code and now he's doing a bunch of like internal tools for us and Adam who's my brother he helped me build the effectively so he does all the design work and all that kind of stuff and then we both play around in web flow and things like that so that's the core fulltime team and then we have three content creators Garrett tanay and Andrew who are creating tutorials yeah we've got Ben who's a developer recently is helping us like level up because we're on no code stack and we're banging our heads against the wall so we we're trying to like add a bunch of these things so all the tracking stuff that I talked about the reason it's not possible is because we built on no codes we're trying to make sure that're more proper company I suppose yeah and yeah the stuff that we want humans on I've always been the same with the newslet has never been automated because in if we're talk I don't know it's I don't know if it's like a pride thing of we're talking about all these automate automated systems you can't then be an automated system telling you about an automated system I want to have some personality and taste in how we communicate so we're a bit precious about any content being written by AI with tutorials specific Ally we tried a bunch of ways in the early days when we trying it was like me doing the tutorials I was thinking how am I going to make 200 of these myself and do everything else so I set of a bot using po like one was using one was like coming up with tutorial ideas when was scoping out what a tutorial what the tutorial steps should be I would then go and do the steps in chat chbt for example and take the screenshots then I'd put that into a document and I'd use Lex which I'm also an investor in and then from there you can basically prompt Claude directly and say this is a tutorial these are what perfect tutorials look like that are on our site already can you fill in the steps for what should be written in each of these and obviously look through all of their screenshots to make sure it's all cohesive and it was always like it's okay like it's fine but it wasn't this is a good tutorial that someone's going to find useful it's very basic and wouldn't really go down like the reasons why you're doing this thing in a tutorial or like make sure you give it examples or make sure you do that so we've kind of scrapped all of that was only really for us to get to launch I don't think we even use them because we ended up editing them heavily so yeah it's just yeah people make tutorials and people make the content that we have that we put out so I know people are going to be saying well you teach people how to build like use AI to like make cont content and all the rest of it why aren't you doing the same I think it's just that's the I think that's the point AI is the co-pilot it's not the thing that takes it end to end supposed to assist you doing the work so it assists us doing all of the work it doesn't actually do the work it's like it funnels down from this large task down to a smaller one and we do the refining and the specific pieces of it rather than we just feed it into Ai and have that come out with the output yeah but it's also good to push the boundaries on what I can do or like try to test the boundaries cuz maybe you know 6 months or a year from now I can actually do more of the work but I totally agree right now it's very much a CO co- pilot yeah well like I said to you I was testing 0 preview yesterday and I prompted it with a tutorial that we have so I gave it the title of the tutorial and I said create this tutorial like step-by-step tutorial and it did a pretty good job of actually because it's thinking more at every step he's thinking more like what is needed for this person to understand this thing at this point and what will be needed then in the next steps I think some of the extra thinking time the reflection and all the rest of it might be more helpful for writing tutorials but again it's like it's in chat language it's not always good for like us it to read yeah who knows maybe one day be 100% all way tutorials and if that is the case we got to do something else yeah just a quick question aside like I've had trouble finding help

for my content stuff like how do you find these uh I mean obviously your brother is your brother but like how do you find good content creators or like do you use AI to try to recruit them or just find them online yeah I mean so we found or I found kesav from I tweeted that I was looking for some help with the newsletter because I knew I had to go on holiday at some point and I was like how am I going to take a week off the newsletter and then just came through that way everyone my hiring process is the same for everyone we sort of find someone we just put them straight into the work and do like a two we paid test and say let's try this for or if it's like a tutorial send us one to two tutorials we pay you your hourly rate for those tutorials if they're good then we move you into like a longer paid trial and then if that's good we'll carry on with working with you and that's how we found our three content creators Garrett was already in the community and this is actually what happened with makeup ad previously as well we found our tutorial operators from the community so like there's it just H happens to happen like that with the kind of people we're interested in hiring and yeah we I think we put out like oh we're looking for Tut tutorial creators on the newsletter and on Twitter and stuff but often they're already members or they followed the work and they're basically doing similar stuff I me and my brother thought of an idea to have there should be a place to like find people who can make educational content like that's it's difficult to find a list of people who are good who can do that I think yeah that might be a good startup idea because uh yeah the process you just talk through makes sense but you know the people aren't good it takes a long time love try eror to right person yeah

has the community been key do you think to uh the education Port of growth cuz you're sing a lifetime plan right so it's just like you join Community once yeah I think with makad for example I think the community was the one of the main drivers of why people would join in the first place it was like surrounded by other people other nooders figuring out how to build their business this one has seemed less like that but what I've really enjoyed seeing is the community a percentage of the people who join the community not everyone which is fine like there's enough going on in your life and then over time it's becoming gradually more engaging and more active it's not like going into a Discord if you've ever joined one in AI it's just like oh my God there's so much stuff here how can I get a word in edgeways how can I speak to anyone connect with anyone understand what anyone's doing I didn't want it to be that I didn't want to be like let's get everyone into Community let's like let's really push people to engage and I think it's naturally kind of like a more organic Community now from not trying too hard to make it a community if that makes sense yeah and I think it just that's the best way to do it you sort of for the community I always said Le by example so there's thoughtful responses there's thoughtful help people are responding to questions all the time people are helping one another it just naturally follows that state instead of one channel being like bombarded with messages all time short messages from everyone that's just going to quickly get overlooked by anyone who's actually looking to learn anything in this space yeah I think with communities it's actually better to start small so you have a core group of people who actually engage yeah and to try to get like 5,000 people into Discord right away like that doesn't work are you using slack for commity yeah we're using slack yeah okay makes sense I mean you know just a word warning for people who want to do this I mean it is a lot of work right to engage in the community yeah so yeah to build one is very difficult and yeah I think there's a few ways to do it and uh it's just going to be intentional I think like I think exactly what the person wants lead by example like tell like you got to remind people that it's there well we have a member digest and goes out every Monday this just talks about our new courses tutorials and then so this is actually one thing completely automated with AI now from Kesha build this so we wanted a we have like a here's what's happening interesting conversations in the community so that's a section in the newsletter and it basically says like oh Ben asked about who's trying 01 preview and like whatever it is kesav asked about like recommended a tool that does this thing so there's a bunch of conversations that happen in the community and people missed that full titan so CL I've built a system where it pulls all the activity from slack it then effectively categorizes it formats it exactly how you want like links to the chats and then we put that into the members digest every Monday so wow that's been one thing that actually has done really well with AI I forgot about that which is the kind of the point right you built it so you don't have to think about it again and it just works perfectly so is that us is that again or is no he built it with C so it's yeah it's a rep on rep and is Claude yeah that's incredible man like um this guy was just a Blog writer before now he's stuff yeah well we did a write up on our blog so you can read about how he did it and what he did so we put that what happened with some the most popular tutorials you have 300 right so what have been the ones that people love the most how most people popular of all time is the learn CH GT series which I think yeah that's like a expected yeah and then Claude artifacts has been a big one and then me I can pull it up right now and we can actually have a live look at what they are I shouldn't know off the top of my head I suppose but there's a lot like you said so we have yeah CHT actually the clae one is just surpassed chat then there's how to write effective prompts creating interactive dashboards a job search one so accelerate job search has become quite a big one market research yeah things like that got it job search like uh get AI to send out like 100 different applications it's not quite like that but it's yeah how how you can accelerate your job search using Ai and to do a buge of that stuff I think that only came out recently the last couple of weeks so interesting I gotta check

that yeah let's uh before talk about like uh the ecosystem let's talk about like writing great prompts like I feel like after using the stuff every day I have like a pattern that I use to write prompts usually involves I try to point a few examples I try to tell your things step by step and so on and so forth like do you also write your prompts way now I don't know if I should be put like admitting this but I don't do any of it we teach the best way to write a prompt and we teach you how to like do those kind of things that you mentioned but also the way that we teach it's not like this is the perfect prompt to do to accelerate your job search for example because these tools are chat interfaces they're built to have a conversation they're built then also to have this context of your conversation to then continue their output with the next request that you've asked for so we teach it as a conversation because that's how it should be used it's not like every prompt is going to do that I will always put some context as like I think these are the key Parts like you are an SEO professional and like I'll put some of the things like that I really like the way that X writes certain blog posts if like if I was using it for that example I would put some of the basics in like that yeah but it wouldn't necessarily put in a b like the perfect prompt as you could share on Twitter and everyone say yeah really good prompt and I will often upload just like transcripts or like text like copy loaded text and paste it into Claude because it sort of adds that as an attachment so I will do a bunch of that because in the conversation that's where I'm stuffing in the extra context and I'd rather sort of refine it that way because I'm never going to get the right answer perfectly out of the first go MH because I'm usually trying to work through something and figure it out from start to finish and then I can go back and all that kind of thing so I think there's two sides of prompt engineering one is you're building a tool that needs to have a similar output every single time so the prompt needs to be correct and that is the one you need to optimize to be the right context the right length the right examples all the rest of it and the other ones are using CHT or something you just don't need the perfect prompt there but need enough to actually guide your conversation the right way yeah like uh if you're just asking a bunch of to help you solve a bunch of random problems which I do all the time they yeah it's more just a chat conversation but sometimes I have like these specific tasks like you know I wanted to clean up my trans transcripts like fix all the grammar and make it more concise and then I have these like really long prompts of examples that I just copy and paste from like a Google doc yeah you I've seen people do that or Google Sheets this so D ship has got a tool called spiral this kind of built for that kind of usee so you can create your own spider you can give it a prompt and a bunch of examples so if you're always doing transcript to blog post or transcript to tweet or LinkedIn post whatever it is you save each one as a spiral and it'll have like a consistent feel every single time you do it so you just click on that one oh I want to do this transcripted blog post today you dump in your transcript and then it'll do all the things that you've said you saved so yeah that's something to try and sometimes I also like you know after sometimes it doesn't get it right and I have to give it bunch more chat messages and then I will close by saying okay now go update my original prompt based on this additional yeah yeah that helps a lot too some okay cool let's close by having

some fun let's kind of try to share our honest takes on popular and underrated AI tools so I want to start with one that I think you have a hot take on perplexity what are your thoughts on perplexity well I knew this was coming um going to be the last person to ask me so obviously firstly I don't wish any company like bad vibes or anything I just never got good results with it like to me it feels like it's a different and I had the pro I had all the best models turned on and everything and to me it's like it's a different function it's a different job to be done to be searching on perplexity than Google so if I'm Googling like I want to find the intercom homepage and I don't know what it is I just type in the word intercom the first thing comes up is intercom homepage click on it and complexity I type in intercom starts telling me the story of how intercom started like there's no there wasn't there probably is now but there wasn't at the time a quick way to say like I'm just looking for this one thing give me that one link to that one thing because it's default to here are a bunch of sources and we cross referen those to give you the best answer sometimes I want to go to the actual page so that's that bit I find odd so then when it was something like okay find me AR reports that have been done Lear about AI at the work in the workplace from the last eight months from companies like Accenture deoe LinkedIn Microsoft they can't do that either I'm like I don't what is it that you're supposed to be doing there if that's not the exact thing that I should be trying to use perplexity for because I can't type that into Google search and get great results without going through it all myself but I can write it in chat gbt and I get way better results actually without even their search thing which I haven't got access to yeah so to me it's like the experience of using it wasn't the promise of what it is or what it should be able to do and I think all these AI tools are new way of computing and I think if we're going to be sat in chat gbt type systems a lot doing a lot of our problems usually the point where you want to search something is within that chat or within that workflow me to then go somewhere else search something and not get the right answer is like how many times am I going to do that before I drop off and I have churned as a customer but how many times are the average person going to do that versus when search is available in claw catb properly I'm just going to do it there and then in line with my conversation when I'm doing that thing it feels like a different thing but it might be it's a different use case interesting Yeah so basically think like some of these big model providers will add search properly or like chat should be has already added search and you think that kind of disrupt perplexity well just yeah I don't mean to undermine what they've built because they've been building more since I left I deleted my account but it's not it wasn't it's hard for me to build of course but it's not hard technically to build I think the founder of Julius built a cloning flexity in like three or four days there's others who have built open source versions there's other companies like u. com there's companies like xa. a they're really good there's all these different ways to search I feel like the better ones they might not have their own specific place to search or they will but also they'll be integrated with the tool you use the most to do all the most general purpose things that you're going to do daily because that's what chbt is it's like the tool that does all of your general tasks that you want to know about but you need like the exer Plugin or whatever but I know they're not doing plug in that's the kind of thing I'm thinking is it feels like it has to be within the general product for it to be scale I don't know let me uh defend them a little bit you try and convince me otherwise i' love to know why I probably use it like 30% of the time and CLA 70%

of the time I actually completely turn from chat gbt maybe I'll come back with this new model but perplexity I think it's really good for doing research on current things like for example I'm going to Japan next year I want to know like when is cherry blossom season and like what the latest events at you know in to Tokyo is like it is really good for doing that and giving me like an itinerary of like stuff that I should do because Google just tells you maybe like one piece of information but it doesn't give you like kind of like the whole itinerary or maybe you want to do some research on like what are some AB testing tools that I actually use or something like it's pretty good at that you do have to like kind of dig a little bit deeper to make sure it doesn't miss like clear gaps but it's pretty good at like looking at a bunch of current articles to try to figure out what the lest and greatest is I also use it I used to search Reddit using Google like you know just like Reddit what are like the best socks to buy for my kids like the best clothes but now I switch to perplexity you can change it to focus on social sites and then it actually does a Prett I feel like it does a pretty good job of summarizing a bunch of red threads for like a particular question that I have so that's kind what I use it for yeah I can see that last one being useful but I would to me when you said the first one for example looking at your trip to Japan that's like one the main use cases people say shbt you can use that to write poems and plan trips and itineraries and stuff I just yeah I just feel like it could probably do a similar job and it's interesting you said perplexity versus I can't go and Google that easily but you could use chat gbt more easily to do a similar job and the outputs like there's two different things I think there is Google versus perplexity is perplexity can get better information than you can on Google and a more specific like I'm looking for this specifically whereas Google is just like here's a link to you figure it out so I understand that but I think there's obviously there seems to be two like there's different types of I'm searching for something specific or I'm researching something you figure it out so perplexity works for that Google doesn't work for that yes not it's like your comparison was between complexity and Google and I agree I don't like Google as a product either but to me I'm looking at it as chat gbt type products versus perplexity rather than Google versus perplexity so yeah it's strange and I just I mean I hope I'm wrong I hope I would just come back and I pay for it and I love it it's just when I was using it for that reason the report one was recent because everyone keeps on talking about you as well like saying how great it is and I'm like I just don't know if I missed it when I was saying all these things that I was like I don't think it's going to be that great or it hasn't been that great for me so I'm going to churn and then I tried it again and then people were like no you got to put the pr mode on GPD 4 One on and so I did all those things I changed the model I did every version none of it was great and then like other people were like oh what did you do I'll try it somewhere else I'm like n really got it right and the most right I got was from chat gbt they were the most accurate results I had and that's just they baked in search with Bing I think so interesting I was like yeah it hasn't convinced me again well I'll keep doing these tests so often but that one didn't convince me but we'll see what the next one is yeah you should do like a corly perplexity test and TW come out I'm sure it'll be it'll go viral yeah at some point it'll be like everyone hoping is this going to be the day that Ben changes his mind and then one day it might be so what about this

uh race between open AI anthropic cloud and maybe met meta like just like the foundational model race any thoughts of that I feel like I don't have any real loyalty to any of them I I'll just use whatever the best one is yeah so will I and I think a lot of customers might do the same I fear that we're all in the Twitter bubble and the Twitter bubble will do the same but the everyday person might not so I I'm trying to not bucket everyone in with me and like you will just use whatever's best but like the mentor AI one I don't know if it's cuz I'm in the UK I haven't even experienced it I don't even know what it's like I just think no one cares again this is all generalizations but no one cares in terms of which model is it who's providing that model it's just is the output good for what I put for what I asked or what I put in if it's good enough if it does a job that's great and like these bells and whistles might be more for people like me and you who are like I really want this kind of specific taste or vium or whatever it is or I need it think through a million in steps beforehand but I just think they all have big reaches it kind of feels like the Apple versus Android thing yeah people say it's like the war versus Apple versus Android but everyone who's on Android doesn't care about Apple everyone's on Apple doesn't care about Androids you like the system that you use it for specific reasons like ultimately they do the same things really and most of it is very similar it's just more going to be on the like whether the most people use it or where do the most businesses use it for their AI like for powering their AI systems is it going to be open source and stuff but ultimately I don't think anyone wins I think they're all big models they're all going to have loads of big capabilities be very slightly different and you'll probably just pick the one that you like or it's on the to or it's either you've got an Apple so you use the apple one or you're on Facebook all day so you use the meta one like I think it's just going to end up like that and it'll be like war that is never really anyone at anyone's throat it does feel like it's kind of hard to you know make billions of dollars from the M model itself like just because like there's no real loyalty and metas out there like trying to open source everything like it just kind of yeah I think yeah consumers I don't think it m like it doesn't matter or no one cares and I think it's just like businesses just want to know who can do the best job for the cheapest amount of money and they won't have loyalties if it's the cheapest and the best like it's just which can do those two things and I think m is obviously trying to do that but open a trying to just make sure it is the best the best but it will cost you so yeah it's all Let them fight it and we just we watch and enjoy all the extra features and yeah there you go what about like uh image

about what about like uh image generation or video generation like uh I often want to make like info graphics and I haven't found a really good AI to do that or like yeah have you found any useful tool there infographics so there's one I tweeted about the other day called napkin AI which has like do generative kind of flow charty like it'll spin out you know when you see the you see like illustrations on people's websites that will have like Ben bites will have sort of arrows coming out and then have a bunch of different thing like courses workshops whatever it is you have a look at that I think that would be interesting for that use case and then there was another one I'll try to remember the name and send it to you that was quite similar as well it's like these it's called napkin AI yeah okay I'll go check it out yeah and then and those people thought I built a tool when I treated about it but I've got no affiliation whatsoever I just saw it and then video tools I'm biased because I'm an investor in P laabs so I think they're great I just can't like they just such an insane output for such a small team yeah image tools I really like playground I like feels like that's got taste again there's two others ever art and glyph I really like glyph I think that's quite a cool tool and helps you remix stuff and they got Chrome extension and yeah they just they make they're all like sort of they're all go in their own mini Direction like playground feels like a bit more canares where it's like building all these different ways you can do it for social media images or blog post or whatever it is glyph is more like fun and friendly and ever you can like upload a bunch of your stuff or know you can upload this is what I tried to do with ever art before is you upload 10 images or five or 10 images of a style you like then you generate something or you upload a picture of yourself and say I want it in this style so you can do a lot of like mini training models of images using ever art oh nice yeah maybe I can generate some YouTube reaction faces yeah maybe I think photo AI is doing that as well now so that's right yeah any other like AI tools if people should check out well I don't use that many because I'm not on to I'm in the point in my life when I'm not try it over often wise everything I'm like yeah back to Apple notes I'm back to like let's just take everything off the cards and I do like then upload Apple notes to Claude and an Ask stuff there so that's the AI version of that but there's one tool I like but I don't use it because I feel like I'm not this person yet but it's called V notes so it's built by G who is the guy behind buy me a coffee um if you know that like that tipping website where you can like buy people a coffee so he built this recently him and his wife and again it's just about like they just have so much taste they built such a nice looking nice feeling product and that's effectively for like video audio journaling or you can text in there as well and you can tag it and then you can like look back at things like that but I'm early in my journaling life I started last week and just writing in notes and yeah I'm not much of an audio person like I'll do voice notes to people on WhatsApp but like I've got the advanced chat gbt voice stuff but I just don't I don't walk around like chatting like that or giv doing it that way so yeah I feel like I'm not a good person for that but maybe one day I'll be chat you don't want to be like a tech bro in the UK just chatting to your phone well I just happy just sitting in silence to be honest just writing it down so yeah yeah

maybe that's good thing close on so you have twins right how old are they yeah 15 months that's crazy man like how do you I guess you have help now but like how do you balance everything yeah luckily they sleep well they have done since about four months we did sleep training so that was just the best thing ever so they'll do a full night sleep and have them like I said for a while yeah generally I again this comes back to the m mhip the type of business that I have built I build it to suit me and to suit the kind of people that I want to attract to be members I'm not trying to optimize my whole entire life so every second is planned like I only do calls except for this one Monday to Wednesday in the afternoon I just time block that and then I like play tennis in the mornings and on like half the week and other half the week I'm getting up with the kids and feeding them and I'm always done at 5: to do like what is it feeding Bath Bed and then I'll feed myself and then I'll just do a bit more sort of lower impact work sat in front of the TV for a few hours but it's I'm just trying to take it say take it easy but I can't I'm trying to take it easy and just like go at my own pace not everything's not at the expense of life it's like everything stressing me out because it's all too hectic like I never want to be hectic and it's hectic enough in my house as it is so I don't need work to be hectic as well so yeah I think it's like very underrated to build a nice business for yourself that doesn't have like a ton of VC funding like you don't have to go big or like kind of go home yeah have a good lifestyle yeah I just yeah I've been lot that's probably another episode talk about like building businesses but I think building a business like when you're picking a business picks you because the business comes with things out of the box that you probably can't control if you start an agency you have to have clients contracts you have to have like Project based work like that comes out of the box so don't pick an agency if you don't want to do that stuff if you want to do other things so a tutorial company the way I've done it you can pick it's a one to many situation you can charge lifetime if you want to like you can do all of these things there's nothing that is like there's nothing that comes out of the box of the type of businesses I build that I'm not with I'll only build a business if I'm happy with what comes in that box because it has to suit how I want to live my life so that's kind of how it just happened and this is the second time this happened and we had a small round of funding for make we haven't had any funding for Ben spots and yeah it's doing much better and who knows where it goes from here Awesome Ben so I guess pretty obvious but where can people go find the tutorials and uh go learn more about you yeah you can sign it for free on Ben SP we've got about 30% of our content is just freely accessible and then I'm on Twitter or X as it is now with yeah Ben tosel so great thanks so much this is a super practical very honest conversation and uh yeah cool yeah thanks so much