This AI VSL Framework Prints Money

I have been writing all of my copy for the last two years with AI and we've gotten some crazy results. Uh if you see behind me, that is my new WP plaque for another million-doll award. I previously got a ClickFunnels plaque for a million-doll award. We've done close to eight figures online in our own info companies and our own sort of education offers. And every VSSL that you've ever watched from me, including webinars and other long form pieces of copy, I have written myself now with AI, including this one, uh, including any of the others that you may have seen from us. So, what is a VSSL? Well, in this video, I'm going to show you what is a VSSL if you don't know. If you already know, you're still going to get a lot of sauce out of this. Um, it is a high lever asset. It is a sales asset that people will come watch and it will make them take action. It'll make them book a call. It'll break their limiting beliefs and it will really position you and your offer, whatever you sell. Could be literally anything as the solution they need. Okay, it's one of the greatest uses of your time. Um, and doing it with AI is awesome. Now, so it is a scripted video designed to sell one thing to one person. It is, like I said, the highest leverage piece of copy that you can write other than your headline and, you know, some of your ad copy. And I've generated millions of dollars without doing anything once I built these. They just exist. Okay, so what makes a VSSL convert? Well, it follows a structure and they're all slightly different, but hook, pain, agitate, story, mechanism, proof, offer, urgency, CTA. This is otherwise known as like the hero's journey sometimes, depending on what you're selling. Uh, for us, for example, for this AI stuff, and I'm completely going to like expose my own thing here, our hook is, hey, uh, the world is changing. you're going to get like stomped if you don't get up to speed with AI, which is beautiful. And this is another marketing lesson for you. It's not a lie. It's not marketing. It's true. If you don't get with AI, you're going to suffer. And I don't have to lie about that. play into it. Then I amplify the pain of, hey, like here's the jobs that are um like being lost. For example, Square, this is a new thing that just came out that I should include in VSSL. Square just released 60% of the workforce of like 10,000 employees. Why? Because AI. So if you are a normal working job person, you're going to get screwed because of this. Then we agitate that pain a little bit. Really make people feel it. Make people feel uh not in a bad way, but the fear. Then we tell the story. Hey, I ran a super successful sales coaching company. I saw AI coming down the road. I decided to have short-term pain. Stop making money for a year. build an AI company which is Kindo. Um it's a real story. Again, this is another principle is all of my stuff is real. That's why it works so well is we don't have to manufacture urgency because it's real. Then we have the mechanism. So the mechanism for us is hey AI is the greatest thing ever and then there's two sides for us. We have AI operator uh or AI insiders our high level mastermind and then we have AI freelancer our new program. So we have two mechanisms. One is freelancing which is just like a couple clients you and AI tools. That's it. You can make 3 to 10K a month pretty easy. It's really, really good business model. And then the AI Insiders mastermind is for either business owners or it's for people that just want to run a really high level AI agency essentially. And we have guys in there printing money, like doing millions a month. Then we show the proof. Obviously, we've run this for the last two and a half years. So, we have a lot of proof. So, we show the proof. Then, we make the offer. Hey, if you want to learn how to do this as well, like here's my story. Here's the situation. Here's my argument. basically here's my offer to you. It's either this or this. Then we add urgency which again we don't have to manufacture because it is AI and it is coming down the path and it is going to take your job. And then finally we have a call to action which for us is to book a call. Um we're going to run a webinar shortly. I think starting in the next couple weeks for the lower ticket offer and then that offer uh the CTA they're going to buy on the webinar and then they'll be upsold to the higher one. So this is the structure if you want to screenshot this. Now, the old way of doing this is you would pay $5 to $25,000 per VSSL. How do I know this? I have been paid $25,000 when we briefly I hate working with clients myself, so I stopped. But when we briefly ran a sales marketing agency, uh to validate this, we did $4. 5 million in a week for one of our clients. One of our other clients paid me 15K to write a VSSL. One paid me 25K Um and it would take me again four to six weeks revisions, you know. Um, I would have to have the uh figure head, like the influencer come film. I actually had one film in my office. Their VSSL um because they're here in Miami. It's just it's a lot. Now, the new way is it's one to three days to do this. Iterations are fast because you're just prompting AI. AI is writing the thing for you. It's doing the research for you. And all you got to know how to do is understand the psychology behind it and then how to

prompt it and you will get a really, really, really good VSSL. Now, anyone that says, "Oh, copywriters will never be replaced. It's a scale. You're full of shit. " My claude, with my data, with my context, is better than you. 100%. And so, in short, I can now pump out VSLs 100 times faster. Meaning, I can test things quicker. I can have more variation. I can get data quicker. I can really move fast. Okay. So, how do we do this? Number one is research. So 99% of the time if you write copy with AI and it's not good, it's because you started wrong. Your foundation, if we want to think of this as a pyramid, okay, the bottom of this pyramid is research. That's what this is right here. Okay? So if you understand the audience deeply, the copy kind of writes itself, which I do because I was my audience and I run a real AI company if it's independent of our info. And so I kind of can actually play that argument of like, listen, dude, I know what it's like to be you cuz I was you. I suffered for the last year myself because of this you know um then you have two ways of doing this one is the AI method so you can use perplexity Gemini whatever you want really and do deep research and really say hey here's my ICP here's one I want to write and again you can screenshot this is a good example and you want to have it go do research and then it's going to pull out a bunch of data a bunch of like sources a bunch of facts a bunch of really backed up data that you can argue with another principle of marketing and VSSL is every time you make a claim, you got to back it up because otherwise people won't trust you. And so if I say, "Hey, AI is coming to take your job stats about job loss because of AI, right? Like you got to back it up or uh and I'm not going to give you the full thing. Our full one is about 50 questions inside of AI insiders. We have this questionnaire that if you fill out one by one, you do this one time, that's what we call the ICP framework. um you basically plug this asset into anything that you're writing and it will it'll oneshot it perfectly because you're giving it so much data. So it's one of the two. Um Manus is also very good. Again, same thing. You're just giving it a prompt saying, "Hey, go do research for me. " And it's going to pull in a lot of data for you. Now, number two is you're going to build your context files. If you don't know what context files are, just think I'm talking to this robot. This robot obviously is trained on a preset uh amount of data. I want to give it the right context so that it does what I want it to do. In this case, it's write a VSSL towards people that are either sales reps or agency bros or people that work in a career and they want to leave and build an AI business, right? That's my ICP. So, my context fits them. And so, number one is the offer document. So, you need to give a document to and we use Claude for this um or Poppy or something just you can visualize it. But you want a document on your offer. So, like what is my offer? What is it? How much is it? Who's it for? Who's it not for? What is my promise? What is my transformation? What is my mechanism? What's the price? Basically, what is your offer? Okay, so the AI knows. Number two, your brand voice document. So, you want to write copy that sounds like you. You don't want it to sound like AI. You you. And so, you're going to collect raw content from your YouTube, from transcripts, sales calls, like it doesn't matter. Um, you want just give it a bunch of stuff of you talking or you can transcribe and use something like Whisper Flow. Um, and basically say, "Hey, I want you. " It's right down here. Analyze all this content and extract a detailed brand voice profile. What this is going to do is basically make it sound like you. So, like I speak in a distinctive way. I need my copy to sound like how I talk. That way, it's just it's on brand, right? And so, the AI will parse this. It'll pull out what makes it unique to you. And then you have a brand voice profile so that every piece of copy you write sounds like you and not AI. Next is the ICP research document which you then will turn into JSON. Now, why do we turn this into JSON? This is what JSON is, by the way. It's just these brackets. If you feed AI a 15page PDF of just raw text, it'll compact it, it'll summarize it, and it'll skip things. Now, we want to be detailed. very thorough. And so by turning long- form documents of context into JSON format, the AI will parse this line by line and it's easier for it to understand and kind of categorize. And so that ICP document from step one, you're basically going to fill this out. If you're in something like AI insiders, we give you all of this. That's like a big pro of being in there. Otherwise, you got to figure this out yourself. But you're going to fill this out very detailed. And then now the AI knows, okay, this is my ICP. This is my ideal client profile of who I'm writing to. So now I know research. I know how to sound. Okay. Now I know who I'm writing to and I know the offer. Next we have case studies. Any good VSSL, any good piece of copy has a lot of proof. That's why I do these student interviews on this channel. It's why we do a lot of proof. I I always like to back things up, you know, and so I have crazy testimonials. I have crazy results. So, I'm gonna shove them

all in there because, hey, I took like 18 guys from 5K a month to 100K a month. You think I could probably do that for you? Yeah. You know, and it's real. Like, it's what we do. And so, now I'm going to give it some case studies as well. Um, then number five or wait, number five. Number four. Okay, number three. Step three, you're going to set up your Claude project. Now, you can use Poppy for this. I like Poppy because I can see visually where things are. It's literally clawed with a just a connector wrapper over top of it, but you can do this with just claw anyway. And so what you're going to do is you're going to go create a project and you're going to name it for this one specific VSSL. Okay? Because you want to keep everything segmented and separated. Number two, you're going to upload those four context files that we just made. And if you need to pause this and screenshot, go ahead. And you're going to add those here in the project knowledge. Okay? So the brand voice, the ICP, the offer, the case studies. Then you're going to prime Claude with that deep analysis from the first step. So, here's a prompt for this. Uh, screenshot that if you want. Basically, you're forcing Claude to put all the pieces in place and then write. And it's not filling in gaps based on guessing. It's on, oh, okay, I'm writing for this person. Here's their fears. Here's their concerns. Here's their deep research. Here's my mechanism. Here's my proof. Here's my offer. Here's some data to back that up. Here's my CTA. And then it oneshots the thing. And it's magical. So, you're going to give all of this in the project instructions and in the project knowledge, which are file uploads. And this is going to really, really help you. Then, you're going to confirm that Claude is ready. So, it'll respond with its analysis from this step. And you're going to say, "Hey, well, you're not going to say, but you're going to read, does this understand the client's voice? Did it identify the right pain points or the objections that it flagged like the real objections people have? And did it pull specific language from the ICP? " You don't want it to be broad. You very narrow. So, anytime you write a VSSL or copy or a headline or anything, think in your head of one person. Like, who's your ideal one person that you want to sell to? And then you write to that person. You don't write to everybody. You write to that one individual person. Now, you're going to write the VSSL. And so, this is how you're going to prompt it. So, once it is analyzed and you've done all of this, you're going to say, "Hey, write a complete VSSL script for this offer. Here's the structure to follow. " And this is one that we're just giving you on YouTube. Obviously, the one that we have is like tested across like I used an interview with a student of ours, Ed. They're doing a million a month. They used a lot of this for their VSSL. Okay, so it works. Now, you can use this for free. Little free game for you. Hook, problem, agitation, failed solution, story, credibility, mechanism, social proof, offer, reveal, price, justification, and guarantee if you have it. Um, urgency and scarcity, CTA. That's it. Then you're going to mention these. So, hey, write it in the brand voice that's provided. speak directly to one person. Like I said, short sentences, varied rhythm, conversational, right? It's not like a monologue. You want it to sound like uh good flow. No corporate language, no buzzwords, open loops throughout. You want to create curiosity. Um and then length. You're going to specify length as well. Aim for 15 to 20 minutes of spoken context. Important. After every major section, add a brief explaining the psychological purpose. Now, this is for you when you just review so that you can look at this piece of copy and be like, "Okay, I get why it says that if you're newer, you know, now editing the script. So, that first draft will probably be pretty good if you provided everything that I just told you to do because you're giving a lot of context. But it's not perfect. And so, there's a few tricks that we can do here. So, and I'm going to give you some real sauce here actually. Um, what's going to be strong is usually the structure and the flow. The research will probably be pretty good, the offer presentation and the proof. Now, what you need to work on is the specific moments that feel like AI polished versus like raw human thought process. Okay? And you'll get what I mean when you read that first shot. Uh places where the voice drifts towards being generic, transitions that are too smooth, right? You want to have some texture, some realness. Um and any section where it defaults to abstract rather than concrete if it hallucinates a little bit. Now, the golden rule of writing and editing copy is the AI is giving you the scaffolding. So, again, like I said, this is the pyramid, right? We want to get to this top research, context, first draft, and then there's a few tricks we can use to get to the finished product. So, number one is kill the polish words. So, in all this [ __ ] slop crap you're going to get from AI, you want to fix all that. Okay? No AI garbage, none of that. Delete all that. Number two is break rhythm. So AI usually writes in a very specific pattern. Like you've seen it, you you've probably noticed it. Real spoken copy has like texture. So like short punchy lines. And you got to think a VSSL isn't just words. It's like how you're saying it too. So you want the inflection to be able to carry through. So like I can turn on the character when I record a VSSL. I can get like really

dramatic and I you know like you want to be able to pause and let silence sit and really perform it the right way. And you want to write it throughout so that when you or whoever you're writing this for is recording, they can do that. It's very important. And then number three, any abstractions, you want to be concrete. So instead of like achieve financial freedom, that's broad. Everyone says that [ __ ] You want to say stop checking your bank account before you buy groceries. This is painful that someone has lived through. You know, instead of grow your business, it's add 15K a month without doing cold outreach. You know, like specifics. Number four is you want to add the client's actual stories and phrases. So this is something AI doesn't really know because obviously you know the story you know the client like AI doesn't know that I came from welfare and I've had this whole journey o over the last couple years. I made a bunch of money. I stopped doing that because I saw AI coming down the road. Like they don't know that story. I got to put that story in. And stories sell. Like that's what marketing is a good story at the end of the day. Number five, you're going to inject their specific numbers and stories in there. So you got to go put that in yourself. Um, make this pain section meaner. I don't know if I like this word. This is the thing. You don't want to be a dick when you're amplifying pain. Think of it as like you and the prospect are sitting on the same side of a table and the enemy is over there and you're together against the enemy. Not me versus you, but us versus them. And so when you inflict pain, you want it to be like, like for example, this whole AI thing. I'm not going to be like, "Hey dummy, your job's going to get taken by AI. You're going to be poor. " No, no. I'm going to be like, "Listen, I understand your pain. You went to college. You went through this career path. You thought you did the right thing and you thought you were doing like what was best for you, but times change and AI is coming down the road really, really quickly. And if you do not effectively change what you're doing, you're going to suffer because of it. You know, like that's a lot different and it still inflicts the pain, but it's done in a right way where it's not like I'm being a [ __ ] And then the transitions, uh, sometimes the transitions are sloppy when you get them from AI. Now, editing, how do you do this with AI? Because again, we're prompting. We're not writing. Number one, read it cold. Read the full thing. Read it out loud. Number two, would a human say this? This is pretty simple. It's common sense. Number three, the proof and pain injection. So, go through every pain point and case study and replace every generic one with a specific one, right? So, oh, our client Tommy had this and then this happened, you know, rather than like some generic stuff. Again, read the whole thing. Again, this is the manual part of it. You got to do that if you want to make really good copy, you got to do. And then the feedback loop. So you can literally just tell Claude, so if you see a section that's like generic, copy it, paste it into the chat and say, "Hey, this feels really generic. " Rewrite it to be more conversational, more specific, or hey, this client's uh the voice is off a little bit here, like the brand voice. Make it sound more like them. You know, like you just iterate like the back and forth loop. So the flow will look like this. So you're going to get the first prompt. You're going to read it. Okay, we'll just put R for read. You're going to make changes. I don't know what I'm drawing here. And then you're going to give it back again. And you're going to repeat this until you have a good prompt. Okay? Um, and make sure that you have the right stacks. Like you have the structure, you have the value stack, you have the objection handling, you have the CTA. Now, one hack for you guys that I'm going to tell you, when you get the first draft back or let's say you're on like the third iteration after you made some changes, give the full VSSL, like literally download it, upload it back to Claude and say, "Hey, score this. You're a world-class copywriter following the principles of Dan Kennedy, Russell Brunson, Jason Fladley, and these are all just really good uh copywriters, by the way, and AI knows. Following the principles of this, score this one out of 100. It'll usually say, "Oh, it's an 85. " And then you say, "Okay, what changes are needed to get this to a perfect 100 out of 100 and make it as best as it could be. " And it will literally tell you the changes. Now, why does it not do this the first shot? I don't know. This is just a prompting hack that we use for everything. We use this for the prompts for Kindo. We use it for copy. So, get result, make changes, give result back, score this. Get result back. make changes, give it back, score this until you're at a perfect 100 out of 100. And you read it out loud and you're like, "Okay, this is good. " That's the flow. Now, guys, what is this worth to a client? Like, let's talk economics. If you're going to sell this to a business, if I have a VSSL converting at 3%. Which, by the way, my Kendo VSSL right now, um, I run a VSSL to get software clients is at like 1. 7%. I think as far as like bookings, which is pretty good for software. So 3% for like B TOC or info is actually not like hard to do on a,000 vis visitors a

month. Let's say it's a 997 offer. That's 30K a month. Now, let's say this is a 5K offer. It's $150,000 a month, right? that same VSSL converting at 5% if you can get a boost here like you do a better VSSL, you can see the direct change in income. It's all just math. And so if I can come to a business and say, "Hey, I guarantee you this VSSL performs better than the one you currently have. Uh like let it get at least 2,000 watches or plays or playthroughs or whatever. And if it beats your current VSSL, I just want a percentage of the upside. " Like that's a good offer. That's a really good offer. Or you can just charge a flat fee. You know, you can, like I said, I've sold these before myself. You can charge a flat fee, percentage, and the ROI the client gets is insane. And then you are able to do something in a day or two with AI and then sell that as a service or use it for your own business, etc. There's a lot of different use cases here. Um, guys, VSSLs are one of the biggest like most leverable things that you can do genuinely. Like it's a really good use of your time. And if you get really good at writing VSSLs, I use them for software. Like for example, this is literally VSSL. So here's my headline. Train your entire team one. Ramp up 70% faster. Raise your close rate in the next 30 days. They watch this VSSL. It's very short. They book a call. We close them, you know. So I use VSSLs for everything. Uh we use it on our info as well. Like everything. So this is a home run video. I don't know if it's get a lot of views, but if you implement this stuff, I guarantee you you're going to like level up your marketing game and you're going to make a lot more money. So, please show some love in the comments. I'll see you guys on the next one.