He scaled to $1M/month with this AI Marketing Strategy

What's up everybody? I am here with Mr. Edward. Um, just a little bit of context for you guys. Edward is not a agency like a lot of our other interviews have been. They actually run their own offer. Um, all we're going to say is it is a Tik Tok offer. It's all we're going to say. Um, I don't know. And you can disclose this information if you want. You guys did hit a million dollar month. You're our first million dollar uh month earner inside of the community, which is super cool. Um and in this interview — do what? — Yeah. Cash collected not revenue for everyone that — that's very important distinction. And so in this interview guys, we're going to be talking about AI and really in the lens of owning your own offer because we do now have some business owners inside the community. I think this is a bit different one. So um Ed, you want to give people just sort of a background on like what you guys are doing? Again, don't leak your personal details, but like what you're doing, what you've been doing and that sort of thing. Yeah, totally. Um, so yeah, like uh like Luke said, we run our own offer. Um, eight it's up to an 8K offer now. We are in like the bisop info coaching space. Um, Tik Tok related offer. We started around 13 months ago. U was at around I think 300 when we joined AI insiders and then got it um up to a million a month like three or four months later. Part of that due to AI insiders, part of it due to other stuff, but um AI definitely played a big role in just kind of how we approach business now versus how we did when we were first starting out doing a lot of things manually. — Yeah, that's what I want to dive into. So, one, like I'm glad you said that. I don't want to take credit for your guys uh your results by any means. I think — AI Insiders now and as it's evolving is becoming more of just a hub for sharing like this cutting edge AI stuff, not really like, oh, we made people like a lot of people say. Um, what specifically, let's like we can get super technical if you want. What specifically have you guys pulled from the community as far as the AI stuff that you weren't doing before that you're doing now, but is like a genuine like massive lift in the business? I think at least for us, I see AI as becoming its own like department in a business. Like you have like sales, marketing, fulfillment. I'm seeing AI become more of like where you'll have like design designated people for AI to kind of like explore because it's moving so fast now. Like at the time of recording this, — open claw has been a big thing. — Um, but at least with the AI insider stuff, I think it helped me a lot with scripting the ads. like I'm mainly on the marketing side. So, uh learning how to actually contextually prompt AI correctly, how to set up like more in-depth automations, uh using it for our sales calls too has been pretty pretty beneficial. But I mean my favorite part honestly has just been the community and being around other highle people and seeing them get results whether like you know they might not be in the same space as us but seeing other people having big days or big months talking about new things or sending in even just sending in like stuff from Twitter stuff to check out like — all that even if it makes like a you know one or 3% increase in one of the departments of our business like it adds up pretty quick. So that's been kind of the biggest lever for us is just always being on top of um AI because it's moving so fast and then also like leveraging a lot of the stuff that's in the class content. — Yeah. Are you basically CMO is what you'd call yourself? — Yeah, I'd say yeah. CMO anything backend related. So obviously with funnels with like Zapier automations, right? running ads. Like there's a lot of stuff that used to be manual when I was like first starting out. — But now it's like you can crank up a funnel in, you know, 30 minutes, maybe an hour, even quicker if you're doing it right. — And — I don't know, it just allows you to really test things a lot quicker on the marketing side and make adjustments a lot quicker. — Let's go through that because I think all these interviews are like super high level. Um, and obviously we share like very tactical like plug this in, do this, this capacity. Walk me through that. So you're I'm assuming you're running a ton of ads, you're launching new angles, you're spinning up landing pages, you're probably doing VSSLs. — From what you were doing before to now obviously being AIcentric, like what does that look like? You're going to launch a new angle, new landing page, new ads, new copy, new VSSL. How do you do that now? Yeah, the biggest thing for me is because meta is so based on messaging now. — Um really having the AI, whether it's like my personal favorite is Manis, I've always, even though it's gotten a lot worse recently. — Um I I default to Utari now. Shout out to Jeremy Haynes for making that. But like an agentic AI that can do deep

research has really been a gamecher for us because what we found out at least in like a bisop offer really any offer is nowadays I've found that it's most important to give people like a genuine reason to take an action. — So by prompting the AI in a correct way to where you're like hey go out there and find me thirdparty data information that will genuinely make this type of avatar like our company avatar take this action. Like that's where we were seeing a lift and show rate, close rate, PIFF rate, all of that stuff because we were able to — one, you know, feed all this context of like our sales calls. — Like the sales agency we uses has like a software that, you know, reads all the sales calls and stuff. um we would feed that into you know Manis or AI or whatever agent and then we would combine that with like hey now let's make those tweaks on the front end and go find supporting evidence that we can uh add into the messaging. So instead of having like non-ongruent messaging from the time like somebody sees a direct response ad because we're all cold traffic. So, — now we can have it where our ad scripts align with, you know, the avatar that we're going after. The landing page has, you know, everything that aligns with what they're looking for, what they need to see to take an action. And then we're able to apply that messaging throughout the funnel. But if without you know the proper like AI usage I don't think that's I think one it would be super like human intensive to do that because you're related you're relying on like a really quick feedback loop from your sales team but if you have it integrated throughout the whole business you're able to like accomplish that if that makes sense. — Yeah. No it does. How many ads a month are you spending up now with AI compared to what you did manually? — Dude a lot. a lot especially with statics. So yeah, — uh this is like something we got from Hermoszi in school, but you can test a ton of different static ads uh to angles and whichever ones are getting the spend with Andromeda will take those angles uh turn them into hooks or turn them into a part of the ads and then make video ads out of them because video ads will get a higher and intent person. But as far as finding out that angle that resonates with them, uh we always test with statics and then uh adjust from there. So a good example is like you know we need people that are financially qualified. So like we'll run a static that's like hey if you're tired of making only 150k a year and you want to get into you know XYZ like what our offer is we'll run that as a static just on a blank screen and we'll test you know 50 of those uh a week or actually 50 of those like every three days. like we can just uh create like an NAN automation or something. — How do you make those? Like what's your flow for making statics? — Yeah. So, we uh we plug it with Nano Banana and then we'll have it where it's like we'll feed it a ton of context. Basically, I'll just talk to it for like an hour or two like kind of like how I'm doing with you. I'll be like, "Hey, here's our offer. Here's our goals. " We'll feed it all the prior context and we'll be like, "Hey, like come up with, you know, 50 different statics in Canva. " So, with — the way we're doing it now is with Utari. So, we'll connect our Canva account with Utari and we'll make like a specific agent for it — and we'll also throw in some like messaging SOPs, some like, you know, just best practices on messaging and we'll be like, "Hey, you know, let's come up with 30 to 50 statics of this. just put it on a, you know, white screen with all these different angles and then, you know, we'll just take that file, I'll send it to now, like we have a media buyer, so I'll send it to him to do it. Um, and upload them and that's how we're able to test a lot. — That's a lot more efficient than sit down, film, ideate like what the angle should be, script it out manually. — Yeah. — Film it, edit it, throw it in. Yeah. — It's a really good idea. What about other stuff other than um them ads? Are you doing a lot of different VSSLs like often or do you kind of have like one set winner you throw things too? Yeah, one of the cool things that this makes a ton of sense to me. I was that I actually just learned this morning was um how what we're going to do going forward with VSSLs is we're going to take all the reasons that people are buying like as a percentage like you know somebody like 50% of the time they buy for this reason or whatever it is and then what we're going to do is we're going to stack the VSSL script according to those reasons. So the first thing people will see is the most common reason people buy — and we're gonna try to adjust that throughout the entire funnel. Something like Hermosi was talking about when I was watching a video this morning. — But I think how we're going to actually accomplish that is through AI with like reading all the sales calls and getting the feedback. — Then we'll throw that into Utari or Manis and write the VSSL script. So

we'll use the same prompting and structure that is in AI insiders what what's in the VSSL module and we'll basically just follow that format by making the VSSL and it'll crank it out like the project won't really take that long and the hardest part will be filming but even now you can um I know some like really big guys in the space are just doing fully automated um or fully AI VSSLs like to the point where are uh indistinguishable. — Yeah, we're not far from everyone being able to do that at all. Um how did you actually use the VSSL stuff inside to write your guys'? — Was that what it was based off of? — Yeah. So, we've had multiple VSSLs and honestly like we're now on webinars, so that's our main conversion funnel. Um, but when we were doing VSSLs, uh, you know, confirmation videos, really just we just found better results. Like you could still get the like a similar result like if you just messed around with it for long enough, but it just really was inefficient. — So by having like a set structure that you can follow and just input data in, uh, it just saved me like a ton of time uh, to actually coming up with those scripts. — Yeah. What do you think most people that are uh in info or just a similar space are not doing right now with AI that they should be that you guys like basically what were the biggest unlocks from you implementing it and actually going hardcore where you're like oh I can't believe we didn't do this before. — Yeah, I think everyone has kind of like I don't know. I feel like if you're like in the info space or you're like a big entrepreneur or you're, you know, really hungry about it, you almost have this like anxiousness about getting left behind of other people like finding out tools or systems or something that really just helps them like out compete you. And that was something I wanted to avoid. And that was like one of the main reasons for doing AI insiders was because I was like if I can have a group chat like a higher level group chat of people always talking about AI and always sending in new resources or what's going on right now like I'll never have that feeling of like okay I'm going to get left in the dust. Yeah. — So my really the biggest value ad for me personally has just been checking it and just seeing what's going on, what people are using it for. And then you know sometimes I'll see stuff and I'll be like you know probably doesn't apply to us. But then I'll see something I'm like, "Holy shit. " Like, "Let me go implement this right now. Let me go test it. " And just — so that was really, — I guess, what it means to me as far as like AI. Like I just never want to be left behind. And — yeah, the angles are working. Every dude, every time I see something cool, I've got to send it to you guys. Like I see things on the regular that I'm like, "Holy I can't believe this is real. " — Um, and I've got to send it to you guys. And I feel like I uh get a bit too excited about them sometimes, which is what it's cool time. I mean, this is more fun than about anything that we could be doing to be honest with you. Um what uh how do I articulate this? If you could use like one tool that you're using, what would it be? I'm curious because everyone's different. — Like one thing. — Utari for sure. — Is it that good? I haven't used it yet. Well, the thing is with Manis, Manis used to be really good because it was like an agentic AI. It wouldn't it was credit based. It wasn't like efficiency based like a chat GBT or something like that. And then once Meta bought it, the agentic mode got merged with their more like efficiency mode. — So now it's kind of like hit or miss. But you know, shout out to Jeremy um also a big mentor of mine. He created Utari, which is like completely credit based. And so we're able to upload, you know, a 100page PDF or something like that and it actually gets fully read. — Yeah. — And you can connect it with all of the apps like I said like Canva, u Nano Banana, you can connect it with your email. You can really like connect all the apps and that's where you can build those like automations that I was referring to where you know now it's like if I want to create a static like it's already I have like a specific bot that's like already connected to it and — it'll upload it to my Canva account. Same with like Google Docs or Sheets or you know whatever it is. So I would say Utari I think a lot of people don't know about it because — it only just got released publicly. Um for a while it was just like people like in his like inner circle group. But — yeah. That's the tool that I use like on a daily basis. — Nice. I I'll text Jeremy and see if we can get something for the rest of everybody. Sounds cool. Sounds super cool. Um — I think it's Yeah, I think it's public now. So, — yeah, that's super cool. Um, we're 15 minutes in. Any uh amazing advice that you would give people? I mean, you know, the ICP that watches this stuff. Um, tactical stuff, not like

mindset but like tactical like, hey, this will make you more money, AI specific — as like for like an info operator. — Yeah. For, you know, our ICP, you know, like info different kinds of businesses, whatever. — Yeah. like you're not doing like chump numbers like you're you're printing. — Yeah. Kind of what I talked about earlier. I mean the biggest thing right now is messaging has become so important at least for all like the people that are watching this that do paid media. — Yeah. that if you aren't able to do like in-depth research on your ICP and know like their pain points, where they're coming from, what their lifestyle is like, like just little like minor things that you and I would not consider. Like for example, my perspective on the world at, you know, a certain income level is not going to be the same perspective on the world as somebody who is just starting out in like the make money space or like at like five grand a month or as a nineto-5 or corporate job or whatever. And so it's really hard for me as a marketer sometimes to get in their shoes. But what having AI and leveraging AI and like a deep research allows me to do is to actually get into that person's shoes and a and write scripts, VSSLs, you know, headlines, sub headlines, funnel formats, everything is like very tailored to that person now. So like using a Manis for or like an Utari or an agentic AI that can do deep research on your ICP and know all these little specific things about them and then feeding that into like kind of what we were talking about with the right prompt structure for like direct response or a VSSL is just like you know it's just so much farther ahead of what other people are doing because some people might hit some pain points they might hit — you know other other, you know, pain points of like a different demographic. But if like you know your ICP and you combine the deep research with the right prompt structure, it's like you're cranking out scripts that are actually going to convert. — Yeah. It's hard to compete with someone buying in the same audience too if that's doing that. So for you tactically, I mean, and this is what we've been doing as well. So it's basically deep research, — pull all the context and data you can from sales calls from literally everywhere that it exists. um put that into the proper context profile, proper instructions so it's replicable, so it's kind of like a scientific process rather than — feeling or you know guessing. Um spin out a ton of angles, test the angles, and is going to assign spin to whatever. Dude, I had two ads right now for Kindo. They got no sales calls booked, but uh out of like 75 ads we have live, it spent two grand each on both of those over the weekend. No sales calls in a CBO. So, I don't know if I don't think they're a good angle, but anyway, let Andromeda assign spin, — right? — Look at it, and then reiterate that process. And then you're basically doing — everything that you would normally be doing manually, but at a 100 times bigger scale, more consistent, more replicable, uh better results. Is that the big thing that took you guys from like 300 to a million? — Yeah, because once we started giving people a genuine reason like and by a genuine reason to care and to take action, I don't mean like some like BS thing like oh you get bonuses or discounts or whatever. Like give them an actual real world example why they should take action on your product now. like something like I don't know just for an example like in a bisop a great one is like a first mover's advantage like hey this is a blue ocean opportunity xyz have it with like some supporting thirdparty data like — when we started thinking through that frame of like why you need to act now versus later and like had real — you know researched articles or you know like notable figures speaking on it — we saw a huge lift in show rate to our webinars and like retention rate and booking a call And then once we implemented that those reasons that we found through AI throughout like our entire funnel, that's what kind of took us to the next level. And you know, once you have leads that are in that frame, really it becomes more of a sales capacity issue, which is a good problem to have like just ramping up reps. — Yeah. Until they're replaced with AI. I hope one day. It's a pain in the ass hiring sales people and training them. I think setters are on their way out, but I think closers for now are pretty safe. — Yeah, you're probably going to need more closers to be honest because of the efficiency on the front end the AI is creating, but there's not enough closers. So, you just have a permanent like lack of supply. Um — good opportunity if you're a good one, I guess. Um yeah, — I think Go ahead. Yeah, I was going to say I just think there's a big gap too between people that like people will hear that but then they'll be like oh like how do I like directly

implement that and it took me a while to kind of figure that out. But I think messing around with AI insiders and some other stuff like — help me put those pieces together. Um because AI is only as good as the person who's like prompting it. — Facts. I say it in every single one of our videos that we make. Uh dude, you're crushing. I'm super proud of you and I'm very happy to have you inside. Uh it's cool to have like people of your guys caliber inside of a group like that. You're only as good as like your your quality of members anyway in a community, you know. Um any final words? — Yeah, I saw a good um quote the other day. It actually made me think of AI Insiders, funny enough. I should have texted you, but it was, you know, the goal when you build a community or, you know, program or anything is for the value of the pro the network in the program to outweigh like everything else. I think — AI Insiders is basically at that point where, you know, you can have somebody join, not look at any of the class material, and still get the value of it just from the network. — Yeah, that's crazy. So, I want to give like kudos to you for building that because it's very rare that you actually find that in our space because a lot of people rather just do like the upfront like cash grab than actually build something that is um is really valuable. So, — I've been doing it the slow way for like the last year. Um and it's not going to change like I'm not going to dilute what we have. There's no way. It's way too valuable. — A lot of my setters are from two people that are in AI Insiders. So — nice. Very nice. Uh where can people contact you if you want them to if they want to reach out? — Yeah. If you want to reach out, edward. waltz on IG. Um yeah, feel free to shoot me a DM. Happy to answer any questions y'all have and you know provide as much value as I can. — Sick. Well, dude, we'll we're 22 minutes. We'll call it an interview. Um thank you very much and keep renting. You guys are crushing. — Sounds good, brother. Appreciate it.