How I Use AI (1 Hour Masterclass) | Kata 3

You know GPD and Gemini today are better idea generators than human beings. Smart humans have three four good ideas. But after that all their ideas are generic. You cannot have a world where it's just AI or human. I think we're going to live in a very meshed world. So all the people saying look at me I'm so skilled. They're going to be useless after some time. Let's start an error-free pancake business in Bangalore. And this time we're going to do it with AI and is very accurate. It will give you the total cost profit break even everything. The communication between you and your teams only 30% is in your employees heads. Your clarity as a leader or lack of it can make or break careers. One person is doing 90% of the work, everybody else is not doing the work. A high performer doesn't want to work in a team like that. I think it's very important that you treat your employees like someone you are responsible for helping. Everyone can improve unless there's an attitude issue. Skill is the least likely of the reason you might lose your job. This is not very far away where you're talking to your AIS all the time. They know enough about you and therefore when you're telling your teammate some feedback, you're like, I don't need to write that email. The AI will write the email on my behalf because it knows me and it knows where this person is lacking. and you meet the best directors, best CEOs in the world, they'll all tell you some version of this.

Ladies and gentlemen, welcome back. Um, for people online, it's a new session. It's going to be a new video. For people offline, we're doing two backto-back because I it had been a long time since I've done the last one and it's very hard to get everybody's schedule at the same time in the same place at this point. U so we spoke about the lightning way. Now I'm going to teach you how to implement the lightning way using AI. Okay, let's go back to core concepts, core topics, AI. How to write better, how to think better, how to have clarity, how to research better, everything. Okay, no one's seen this deck. It's going to be useful. Let's begin. How to use clarity and AI to manage computers, people, lead, delegate, and think about teams. A little bit of the previous slide, little bit of previous deck, but now with computers. Ready? Let's go. Let's zero in on writing. How many of you are bad writers? It's okay. You can put your hand up. How many of you want to improve at writing? Everybody? Lovely. Writing was a type of thinking. There's a reason today with AI I can't upload like 10 documents of Arun Maya's old writing and say write like this person. It'll speak in the style of me but won't think it won't end sentences the way I do cuz it can't extrapolate situations like I do because it's not thinking like me. It's mimicking my style. It's not mimicking my thinking. Okay. Writing is a type of thinking. It's active thinking. Right. Next slide. I feel like most people's writing is unclear because their thinking is unclear. And I think it's very hard to have clear thinking and it's very easy to convince yourself that you started to think clearly. The only way you can tell if you've thought clearly or not is when you put into action, when you've executed it and it has led to results. Okay, next slide. Let's do an amazing

thought experiment. I love doing this thought experiment. Uh Rohit, come here. Come, come, come. A very big fun thought experiment. So Rohit runs Yas. Welcome Rohit. Okay Rohit, I'm a genie. Okay, I'm going to give you three wishes, but remember I'm a K KD genie. Okay, I have my own ulterior motives. So what is your first wish? Come on. What's your first wish? He's buffering too much. Can someone you go sit? You come here. It's fine. Come, come, come. Watch time will drop. Come on, Shia. — My wish is to like come up with incredible [clears throat] content ideas. — Okay. Come up with incredible content ideas. Two other wishes. Come on. Why don't you just ask for unlimited money? — No, I don't want to. But like, — okay, why don't you ask me interesting things? I want to know all the secrets of the universe. Whatever it is. — Yeah. — Okay. Shia wants to know all the secrets of the universe. He wants infinite content ideas, right? And what else? — Infinite money — and infinite money. Sit down. I told you I'm a Katy genie. Okay. I'm not the average run-of-the-mill Alladin genie. I'm a different genie. I'm evil. And most importantly, I take things too literally. That's the kind of genie I take things to I'm literally I'm Reddit. Okay. So, so as a genie, my job now is to take his wishes and translate it. So, first he asked for infinite content ideas. So, now I'm going to slam his brain and his synapses with infinite content ideas to the point where he can't stand still. Okay. Now, infinite like just flashing content ideas. What's the next thing you ask for? — Secrets of the universe. So now I'm going to jam every single piece of the secrets of the universe into his brain at the same time. So he's not like he's hallucinating and like crazy is happening. He wanted unlimited money, infinite money. So I'm now going to make him the owner. Actually, forget that. I'm just going to dump money on him so that he drowns. And some people have been sophisticated with me this experiment. They think I'm doing a gotcha. So they'll be like, I want to own like all the top companies in the world or some like that. And I'll always be like well if you owned all the top companies in the world and you had majority equity what would happen immediately is the stock market would see that you have now owned all the companies in the world they don't know who you are so all the stocks would crash right if suddenly some company that you had uh owner ownership changed overnight some what would the public do they' sell their stock okay then you'd start getting sued some of these companies have lawsuits so it pick all the baggage of all the top companies in the world and this is what I meant by KD

Genie it's actually A literal genie. A literal genie means somebody who takes everything literally. Anything you say, they will execute exactly as you are, as you want it. And the only way to get the genie to execute exactly what you want is to be very precise. Bro, I want exactly $500,000 in exactly this bank account delivered in through non-fraudulent means, you know, uh delivered for work and services from, you know, a big company that nobody would check. some like you would have to be that literal if you wanted to work with a genie because genie does the same thing AI does no a genie is filling in context for you right when you say I want unlimited money how does a genie know key unlimited money means only a billion dollars and only in these bank accounts and only through non-fraudulent means like money can't just appear in a bank account just so you know right it needs to come from somewhere right and that coming unless you're doing fraud and that coming from somewhere how does a genie solve that problem of you know tax at the end of the year like I always found it very strange. Okay, so the reason I ran you through this thought experiment next slide most AI and human employees are exactly like the genie. It's a very good way to think about the problem. I told you my job is to think of ways where you can model this in your head of why writing is important. Okay, which is that most people take things too literally not to the extreme of genie because you know they're not like they're not being KD but to the extent of their context. Okay, I'll give you a very good example of this. If you tell AI generate a picture of an ice cream, what color is the ice cream going to be? Some some people said white, some people said chocolate brown, some people said raspberry, purple, whatever it is, it'll generate one of those colors. It's taking a random shot. Okay. Now, if I asked you to ask your best friend ice cream, what flavor should I get? What are the odds your friend best friend will get it right? 100%. Okay. Some people say 100%. What about the rest of you? Do you think your friends will get it right? Now, what about your co-workers? If I asked you about Din, you work in the same office. What's his favorite ice cream color? Ch, I mean flavor. — Chocolate. Is that true? Devin says no. Now think about this. For a simple concept like ice cream flavor and color. He has put a different context for what he wants. Now imagine for work. Imagine how this is being compounded across work. It's exactly the genie problem which is the genie is filling in random context. A KD genie will fill in negative context. A good genie will say, "Well, I will reroute money through these Singapore, Switzerland accounts and then finally bring it to your bank account and then make your tax everything easy for you so that you have all this money and then you're happy without any issues and liabilities. If I give you ownership in companies, then I'll figure out how to own make you own the companies while everybody in the stock market hallucinates that you are the rightful owner or something like that. It's a positive genie. It's filling in positive context for you with all the gaps that in your dialogue whatever gaps are there, it's filling in with positive things or it's filling in negative things. But in the real world, it's not positive or negative things. It's somebody else's things. Okay? Most AI and human employees can do whatever you ask. But if you don't provide enough context, they will do what is right for them but wrong for you. They will fill in context from what they know or understand. Okay? Companies hire for experience and taste so that the employee can fill in poor context that the management gives. Like the worse you are at managing people the more you need experienced talent. Like with AOS when we started the company we started with completely inexperienced people. Well some people were experienced from the scenes team from my past team but most of it is inexperienced people cuz I was willing to sit down with the team and explain context. I was willing to sit on every video and be like whatever. We're willing to sit and do that. But I didn't have to do that with Okus because I'm like brokus everything you do I agree with. Like it looks good. I don't have to fill in extra context for you. Okay, companies hire for experience and taste so that the employee can automatically fill in poor context. How to respond to clients is something that takes several years for people to learn. Okay. But we hire from existing agencies sometimes for those talent. Why? Because they already know how to do this. I don't need to fill in that context. Correct? Do we agree with this? — That's why management expects even skilled people to have experience. You could be really good at what you do, but if you don't have the context filling ability, your taste matches the taste of the company, you're always going to do your own thing.

Okay, next slide. Writing. Now, we're also going to use another word for writing called prompting. It's a more popular way of using writing is the act of providing context. Remember, we spoke about the fact that writing is clarity. Context is clarity. Okay? What is in your head? And I would say between the communication between you and your teams only 30% is in your employees heads. Whereas with my leadership because I've spent years with them now, it's been 3 years since I've been working with them. They know everything. They know my health issues. They know which kind of car I like. They know which where I want to buy a house. They know where my houses are. They know which trip I've gone to. They know which uh foods I like, which foods I don't like. Everything. We have so much shared context that if they needed to make a decision on my behalf, they can do it which by the way they technically do at those specific company level right and it's vice versa I can make if they are gone let's say Roth is gone for 2 weeks I can easily make a decision on his behalf I know how he thinks so we are filling in each other's context from a business perspective okay and that's why years of experience in a business matters if you're picking up context that the new company that you're joining needs. Next slide. Okay. Now, how is the best way to give context? What Just give examples. For example, if I told you But if I say I want you to pack each output file as awave in a folder called fixed files and make sure each file is labeled on based on the date of the recording and the take number example 01_05_23_7. wave save then you you know what the file order is right folder will have what kind of files and files it will have what the names of those files are and what you can expect in each of those files now if I tell somebody else in my team you are going to be expecting this with these waves in this folder makes life much easier but you know how much time you guys waste right now sending each other files which is which doesn't have any of this where you have not done the enough of the context setting work right so examples is the best way to make humans and computers understand what you want. So even when you're talking to the AI, if you give it enough examples, it will understand context. Next slide. Okay. So Andy Grove, [snorts] he this is a very famous example. He asks a new line cook to make pancakes. Okay. He forgets to say golden brown on both sides. Okay. So the rookie flips it once and sends like one side is fully cooked, the other side is undercooked goo to the customer. And of course customer is like, "Bro, one side of the pancake is not brown. It sucks. I don't like this. " The lesson is that the bottleneck is almost missing spec. Spec is that writing sheet, whatever needs to be done or explanation or instruction, not missing skill. Cuz missing skill, you can go watch a YouTube tutorial today on anything, right? Write precise checklists and run one-on ones. So the line cook's mental model ma matches the boss's. Okay. How do you make the mental alignment between the guy who's the cook and the boss? How do you make them in sync? think like each other? Okay. The experience after some experience between the two when they both work together for a while there are fewer pancakes in the trash but only because the veterans invented their own checklist in their heads. So if I work with you together and I don't write over time you know how I'm thinking. Okay. But that's only because we've worked together enough that such that you can fill context. It's not happened through a sheet. Okay? And it's much slower than sending a sheet. Okay? There are some people in some companies who will write a sheet on how what it's like to work with me. If you're joining my team, I'll send you a document. This is what it's like to work with Rahul or whoever it is. And I think it's amazing, right? Because you're setting so much context for the other person. Senior engineers aren't really three times faster coders, okay? It's better to think of them as context repair technicians, right? You're basically your job is to find out what does the company need, what's the problem, I know the context of the codebase, I'm solving it faster, right? You've already solved those problem many times. So, you know how to solve this authentication problem, for example. Okay, you overpay them because management sucks and their briefs are actually underbaked, right? You're sending a underbaked brief and therefore you're having to pay this person extra to be able to do what you don't know what the company's confusion is. And I think the main reason we were able to be bootstrapped is we ran enough experiments before fully starting this out as a company such that we were like okay we know exactly what we want to do. So we don't need to hire other people. people who don't who we don't need as a company. Whereas other companies they'll raise some money seed funded companies. They'll hire like 30 people and they're like I have one role for everything like why one of my team editors like in some way are meshed with me. Okay. Now we've added some more people to the team. That's why there's a little bit of like long form is not exactly what I want it to be. But I think with my old team, they have so much context. I don't need to give them further instructions. They know how to make that hija avatar talk. it. They know which what tonality I use. They know the kind of words I don't use. They know what kind of angle we should go for. Like they know everything to the point where I would argue they can create content on my behalf, which is what happens. actually on a daily basis. So you can get to that level where you made and because creating content is writing. It starts as writing. We've done 300 400 scripts together that they're just like I know now I know what it takes to do this. Right? And I think in the beginning I gave express instructions. Now it's just like it's a fully automatic process. Right? So this meshing comes over time. But what I'm saying is by writing you can abstract it out and you cannot have to spend any time. you can do on day one. Next slide.

Okay. So let's say we'll run this experiment. Okay. Let's start an error-free pancake business in Bangalore. Okay. And this time we're going to do it with AI. Okay. Next slide. We're going to do a business. We're going to run an experiment of running a business in a totally different way from how every other business is started. We're going to do it the way AOS was started with lots of research and writing. Okay. How many of you here work on actively on channels? You've written channel briefs. Some of you guys have, right? Some of you do this work. But let's do it very technically. Let's run it through a process. P. Let's do some research. What is a what is the scope for a pancake business in India? So, we'll use uh you know, now it's GPD5. That time it was 03. By the way, I've written these decks many months ago. So, let's start researching. Here's the context to the genie. I want to start a pancake business in Hibbal, comma, Bangalore. I have 50K per month to spend on this, but I can spend a few months up front for equipment if needed. Can you deep research and tell me what I need to spend on and who to hire and how to get customers? Okay. Make me a number dense business plan for one year. Ask see what all I'm asking for. What all am I asking for? I'm asking for I'm telling it my budget. This is all I can afford to spend. Make it work in this. Tell me who I need to hire. Tell me the space. Everything. I want you to think about everything I've not thought about. You fill in my context. And you know why I love deep research? think it's the one of the best tools ever invented? You know what it will do after this? — Ask you. — It will ask you to fill in context. And I wish, you know, again, we you can't put the responsibility of this on the employee. But I would love if an employee just stood up and said, "Vun, great instructions. I have five more follow-up questions. " It'll never happen cuz that's not the employees responsibility, right? It's kind of the leader's responsibility. But I think good leaders can also do this, right? Which is you only think about what the follow-up potential questions could be and ask those questions. Okay? So the next thing after this next slide is it will say thank you for sharing your budget and location to create a detailed number dense one-year business plan for your pancake business in Hebal Bangalore. Could you please clarify a few things and I wish every time you guys ever wrote something or gave any instruction there was an AI that just popped up and said good job man I have five questions for you right and then added those questions to the bottom of the document that you were giving your employees. I just wish this happened. So do you plan to operate from a physical location? Because I'll tell you one thing like we did a video proposal for a company recently, right? Same the follow-up questions was so expected but I was just like I should have done the extra work and just you know put it through deep research to ask to figure out what are the questions they'll ask because humans are not that special. Anyway, do you plan to operate from a physical location? Uh what kind of pancakes are you planning to offer? Do you have existing equipment or will everything need to be purchased from scratch? What are your operating hours and days per week? Do you plan to run the business? Do you plan to cook yourself or hire a chef? Do you have preference for marketing channels? Would you do it through Instagram? Would you do food delivery apps? Would you do local events? Okay, that's the thing. Deep research questions focus force you to think harder about context. And AI doesn't do this. The deep research part of AI does this. So, it's a genie, but now with glasses in a tie where it's like, yo yo, before you give me that wish, would you like the money fraudulently or would you like it through legal means? Do you want to be drowned in money or do you want it in your bank account? Like, I wish there was an AI. I mean I wish the people were like this right next slide. And I think

the cool thing here is now it will give you everything. Okay, so it's given you how much it costs for kitchen appliances, utensils, furniture and fixing and AI is great for this like this is all like generic stuff that anybody can do but AI is like very thorough about this and it give you exact costs etc etc. How many of you think the costs given here are correct? They may be correct, they may not be correct. And here is where here's where I do what I like to call the AI test, which is I now pick up the phone and I get clarity on all those costs. So if it's saying that my staff salary is 22,000 rupees, okay, for a let's say a person who's sitting in head cook for 15k making pancakes, I'll be like, hm, let me go to a restaurant. So I'll go into a restaurant, I'll sit down, I'll be like, can I talk to the chef for a second? Right? And then I'll be like, "Sir, I I'm doing a research project. I just want to know what your salary is, right? Because I'm planning to hire somebody like you for my, you know, pancake business. " And he'll give me a number and I'll write that number down. And sometimes here it's saying 15k for a head cook, but I'll find out maybe in Bangalore in this area it's 30k whatever I find a real I fill this slightly fake data with real data. But some data it gets right like marketing, right? It'll know Instagram ads. It'll have a rough like roughly good idea. So over time with AI I figured out what is the correct number that it spits out and what is the number I need to reference check and ideally you ref check everything you call an expert in each of every one of these fields right and it's not hard right like for example if you find want to find out how much the electricity bill is there someone in your family who be running some sort of business who's done some electricity thing someone who knows something about this call them and ask them okay and at the end of this you will have a perfect list for example everything with how much it cost to buy you know the pancake flour you can just go namar is down below and find out and multiply it by how much you need within about a day you'll have all the edge cases covered because that's what deep research is for with specific numbers of how much it costs for everything because you've done phone call so that's why I believe that AI in the future even for analysis stuff like deep research you need AI to give you all the edge cases and humans to put in real number and avoid hol hallucination cuz this is going to be picking these numbers up from some blog post or something which should be 5 years ago. It won't be today's car numbers. Okay, next slide. Okay. And then it gives you a projection. Then you feed those numbers back and you'll be like, "Yeah, sir, you are wrong. Here's my updated list of numbers. Here's my notebook screenshot. " Okay? And then it'll give you the total cost, profit, break even, everything, right? And it's very accurate. Trust me, we I use this on a much higher level of scale than this, right? and it works reasonably well. Okay, next slide. Then you pick up

the phone and sell and hire the people. Then you do and this is why I believe like you cannot have a world where it's just AI or human. I think we're going to live in a very meshed world where AI is going to do the skill stuff. So all the people saying look at me I'm so skilled they're going to be useless after some time or less useful. But then there's going to be other people be like I can use the skill and do stuff with it. I can build a business or go out and run around or whatever it is. And those people who are doing both skilled and this other I don't know what you call it soft skills. Those people are going to do fantastically well in life right you pick up the phone and sell and hire the people. So you pick up the phone call different chefs go through whatever sources there are to call chefs everything like just do the hard work of talking to people. Okay next slide and then set up software for tracking and then design incentives and KPIs for each person. Remember the lightning wave previous episode. What do we speak about incentives? So everyone if unless you want to be the kind of person like a Zumba trainer coming and saying chef you can do it you can do it. Unless you want to be that kind of person you need to be the kind of person who's setting up incentives. The only way a company can the only way we can do five things as a company we do five different we have five different units right the only way we can do the five things and all five are profitable and running and the sixth one game dev thing is you know is making progress. The only way we can do it is everyone's incentives are set up. And the way I do it is I talk to OpenAI and I say, "Boss, design incentives for the talent with a clear incentive for profitability and making sure nobody wastes much, does well on good sales. Please make it simple. " See, I'm a stupid person, right? I'm outsourcing everything to AI. It'll give me the best incentive. And AI will go, it's read all the books in the world. It knows what the best incentives are for human beings given the situation. And it'll come up with incentive. And I love this, right? because it's like total monthly sales. If it's 70,000 or more, 5% of total sales are cut out as a bonus pool. Okay? And if you miss it, no sales bonus. Food cost percentage. So if you're less than 30%, if you're not if you're wasting, then everyone keeps the sales bonus above. Otherwise, sales bonus is forfeited. So it's a double incentive. It's like the first incentive is if you hit a sales target. Second one is you lose that bonus if you cheat. if if you're wasting too much food and how you split the bonuses. Head cook is 60%, helper cashier is 40%. That's it. This is how you design incentives. So I always feel like you can design an incentive and it'll be the ninth or 10th or 100th or thousandth time that you design the same incentives that other smarter people have designed. And all that information is here. Just give it your exact context. Tell the genie everything about your situation. It'll give you good incentives. Next slide. Okay. Next thing in a situation like this, let's say we've started this company and we've started the pancake business and it's started running. The next thing you really need to watch out for is unreliable narrators. Okay, which is a which a problem that happens in every company which is I was alerted like to work life balance was an issue at YAS some time ago some 3 6 months ago something like that. So I checked into Yas a few months ago maybe four months ago because it's been few months since I made this deck and random sampled four five teams. Okay, so new teams had two editors editing one shot a day. Okay, to give you context, team VM editors edit a shot in 30 minutes. We do one Here two people were taking 2 days, I mean, yeah, one day to edit one small shot. And I was like, what is going on? Then I found that 50 to 60% of time was going in finding B-roll. So they're sitting on their computers scrolling and finding B-roll. Okay. And he's not editing. So I'm like, "Don't you have already some of these templates and memes and cutters? " They're like, "Yeah, but every video requires us to go and find good B-roll. " That's for this specific video. One person will create a story that they were working too hard after, I think, seeing one of the night teams that arrives at night. Okay. And I think this is all unreliable narration. So a lot of people then will correlate and be like, "There's two editors working. " Nobody sees the inputs. They're like output wise, oh, the guy was working at 8:00 in the night, 9:00 in the night. Whenever somebody misses their timelines, they are they sit longer in the night and work. So somebody like look sad guy working at 9:00 in the night. That person becomes an unreliable narrator. Okay? Because they're looking purely at output. Okay? Or what is happening right now without looking at why the person is sitting at 8 or 9 in the night. New editors and this is a very important which is something you'll figure out only if you run you know a services company at that scale is new editors are 1/5if as fast as editors with one year of experience. Have you all noticed this? A new editor who just started just finished let's say two three months of AV cohort or just be hired from outside who's new is not going to be as good as somebody who's worked one year at VM or two two years at VM right they're going to be much much faster okay and they find the expectations much harder to match so a new editor will obviously find the expectation of one shot a day much harder to match even though it's fairly easy at one year of experience editors usually have a great work life balance but unfair expectation at the zero years of experience so somebody who just came in is not going to have as much work life balance as an experienced person. Even though the output expected of one video a day is the same. And this is what I call a complicated situation because if you looked at it at as you know a low context genie you just be like editors are being overworked but when you look at it and be like two editors one shot a day you're like wait really no I don't think it's that overworked maybe they just don't have enough experience right and this I would say a lot of the company design was starting to move towards because we were hiring lots of editors right because we were scaling uh a little bit quicker. A lot of the company design now became two editors working on one shot a day. I'm like, this is a waste because in one year these guys are all going to get really really good and then you're going to find that these people are now working half an hour a day, right? Which is not optimal use of our time and not definitely not the worth the kind of salaries we're paying, right? So yeah, unreliable narration can make reporting and your incentives wrong. And this is important because in the pancake business this might happen, right? which is that food waste is a very high incentive no to show that the less food was wasted or very high incentive to show higher monthly sales sell it to random people like I'll give you an example okay with buildings this happens a lot do you know there are some buildings where they won't sell you a floor they won't rent you a floor below a certain price cuz like if I sell it at this below this price the valuation of my building falls and I'm a public company so my entire valuation falls so I won't even sell you the rent you the floor do you know this is really common this like the most common like in my opinion scam in Bangalore right which is they won't rent you like the building will nobody would have rented the building for the last you know or forget about the building even a floor they wouldn't have rented for the last 5 years and they don't care they leave it empty because like the minute I sell it 100 rupees per square feet if I sell it at 80 rupees the valuation of the entire building becomes 80 rupees into number of floors 12 floors the valuation of the building drops by that much and that reflects my stock market price so incentives fully wrong. Next

slide. And I think a lot of this is uh also because we don't collect and report performance very well, right? So if you go back to the pancake business, everyone should be reporting what they've done. It's the easiest way. It's how a business runs on autopilot without you as the leader, Zumba leader telling the chef every day, please send me reports, please do this. You want to run on autopilot, do incentive and have them report. This is Ranit Magnani. You all familiar with Ranit Magnani? So Ranit sends in my opinion the best hiring reports like the best weekly hiring reports. Weekly hiring update week 20 straight WhatsApp. Okay. Total number of people hired eight. Okay. So whatever week that was this is many months ago. Out of which video editor seven infographic designer freelance one other role zero. Number of people joining in the coming week 12. Right? Of which video editors eight script writers two. Two one full-time one intern account manager one infographic designer one. With 12 people joining in total. I think this might be the highest week in terms of new joiners. Just hoping there are no shows and then he has notes. This week we didn't close any script writer manager presenter which is quite bad. Lots of bottlenecks to be removed. This if you did this across the entire company it would be fantastic. Next slide. And I think any irritating work you do right now any part of your work which you feel is irritating messy this that whatever you can do you can be scaled via writing tool use AI and intent. Next slide. And here's the thing, right? Intent doesn't show up in KPIs. If you have a target, let's say I need to make five videos a month. Your intent for how you know this thing you wanted doesn't show up in that KPI. It'll show up in performance. the output of the channel. Okay? So, some of these can't easily be captured in KPI, right? Like how much does a person care about a company? It's very hard to capture this in number of videos made. The person could be brain dead and or just hate the job and still do five videos a week. Next slide. Now I want to move a little bit away you know to talk from a from incentives and talk about how we just use AI across everything. I feel like you want clarity. The entire idea with writing is clarity. You can do a lot more than just writing at this point. You want something let's say you're making a video about cows emitting methane. Give me interesting funky thumbnail ideas. It'll give you a bunch of thumbnail ideas. This is obvious. Everyone knows how to use this. This is pretty easy. But then you can dump it into nanobana. the same outputs from GPT, get a bunch of outputs, see which one you like, and send that to your team instead. Right? I wish my top uh you know teammates would send me reference thumbnails and say, "Can we go on one of these references similar style? " And then I pick one and then they do the next piece. Otherwise, they'll make something and then we have to go back and be like, "Hey, this doesn't look good. We have to do something else. " So, this mood boarding, I think, can be done very well with AI. And as a content company, we use this a lot, but we should use even more of this. Next slide. Right. Uh, one good example is in one of our videos, we have a person having a panic attack. I think in a game we have, you know, one of the guys having like an attack, right? Like, so, uh, I'm shooting a video where the main character has a panic attack. Give me movie references for a panic attack, including camera angles and shakes. So, there might be you might have a creative who come and be like, I'm like, actually, AI can do that for you. this referencing of you know material it'll give you it says okay in Sopranos in the driveway collapse there's a panic attack this is what happens here's the camera cuts and you have that for everything for Iron Man 3 the dinner PTSD theme uh scene you have the exact you know twoshot calm twoot and then hidden edit to a shaky 35 mm close-up with panic trigger word hits okay so you can have all of these so I just feel that uh you know you can spend more time watching these scenes and videos So you can look at these and then open YouTube and watch that exact scene or video. And then you can also go to AI and say give me more niche sources. Okay? And it'll give you more niche sources. Or you can say movies from different languages. Maybe in Korean someone's done a great panic attack and you've never seen that. But AI can now reference that like surface that for you. Okay? And then you can share the scene reference with your teammates in DP. Now, you might think this is stealing, this is copying, but let me guarantee you, we've done so much work on content. We make thousands of videos, 2,000 videos plus a month. Everything is a reference of another thing, but with a twist. And when you execute it, when you execute this, let's say you see a nice panic attack scene in a Korean movie, and you say, "I'm going to execute this with my camera because your background is going to be different. Your camera The way you do it is going to be different. Your output is going to look different from everything. " your just the act of executing on somebody else's idea makes it a totally different execution and that becomes your style and you meet the best directors, best CEOs in the world, they'll all tell you some version of this. So it's the same with edits and techniques, right? Find references. If you find a reference, it makes your life so much easier. Otherwise, you have unclear in your heads and snake animation what you have a reference be like I want to make something like this and then you do it. But when you execute it, do it in your own style. And yeah, GPT Gemini can give you ideas if you feed in the clip on how to make something different in the same with the same grassroot idea. You want snakes moving, put in GP be like, what how would I do this with lions? Might come up with an idea that lion heads go like this and whatever like you know GPD and Gemini today are better idea generators than human beings because maybe a human like smart humans have three four good ideas but after that all their ideas are generic. You can try this with anyone. They'll have three four good ideas that they talk about all the time. The rest are all very generic. Whereas GPD has unlimited good ideas man. Gemini if you prompt the genie the right way. If you just tell genie give me idea it's going to give you the most generic idea because it's filling in context and assuming you are a normie who wants normal idea. But if you go and saying I want specifically a panic attack reference from Korean movies and find make then give me extensions on how you can make this even better or different ideas different executions of this idea. It does a fantastic job and I just feel like people haven't used this tool these tools enough. Um important and we've spoken about this before. Do not expect your teams to know what's in your head without references. So today you know this right? You can go to V3 you can give it one of these once you've done this work you can put in V3 get the output okay whatever it is whatever shot it is and then replicate that shot in real life. You guys know you can do that right? So GPT fine, sorry, V3 fine could generate something that looks bad or not realistic, but you just needed camera angles and some reference, some idea you wanted in your head. Now the idea is you can execute in real life with cameras, right? In fact, you can now do this with Nano Banana. You can put in a script and be like generate comic book panel references for each frame. It does a fantastic job. You have every frame, every shot, everything on a comic book type strip reel. So and it's only going to get better. So anyone saying, "Oh, it's not good ideas. is that whatever AI whatever slop whatever like trust me I've seen most people's comments I think comments are more slop than what AI generates at this point and it's only getting better okay next slide and of course you know when we did that scene we had some references created first for how it'll look what the vibe we were going for then we designed everything right then we designed the actual cinematics we already had the scene so we fed the scene in Nano Banana and we said the scene looks like this okay the characters look like this can you please give us specific shots next slide

Yeah, references and writing helps us get people on the same stage. Writing doesn't mean writing is just words, but you can now add images and video. And we are a video company, so we should be using more of it. Next slide. Okay. Um I think like Ronit did, I think you should all write down your workloads and problem statements. This is a very useful exercise which is what are your tasks ranked by priority. For example, uh you know, Nitesh could say, "Channel A need to hire an editor. Channel B need to increase short forms to 20 videos a month from 10. Channel C editor A needs references. Editor B needs training replacement. Uh we'll give him one month and then deadline and clear expectations. Uh you can email the low perform the minute you have that, you can start emailing people, right? You can email the low performer by the end of the next 60 days. You need to be editing a shot of this quality. Send a link within 8 hours. Editor A, B, and C of your years of experience can do this effortlessly. So, you are lagging behind here. It's very clear expectation when somebody has in an email or verbally told exactly where they're lacking. Most people are just like doing things they may be lacking. It's unclear and then finally they get fired and they're like well what the hell. But if you give people expectation key I think you're lagging and this is the expect this is the quality I expect you to get to in this amount of time and you're clear about it 1 month later they go don't hit that then you can actually let them go right you've been prudent about how you do it. So right now I feel you lack in the following areas area 1 comma area 2. And remember you're writing this okay ide and then show an ideal reference of what I want what I think where I think you can reach given your skill set suggestion for improvement point. 1 point 2 and remember this okay I think it's very important that you treat your employees like someone you are responsible for helping everyone can improve unless there's an attitude issue I told you skill is the least likely of the reason you might lose your job in any company not just here if you have the right attitude you can pick up the skills as long as the company is not like bleeding money and needs to shut down in 3 months there is time. Do not abuse people. I've seen this in Yas sometimes and I'm just like, "Guys, I don't want you to do this. " Everyone is human and it's called the sunshine test. The sunshine test is if I took what you said and put on a newspaper tomorrow, front page of a newspaper. Would you be ashamed, right? And sometimes you might say some things that you're not ashamed of. You're like, "Bro, I fired this person. It was the right reason. I don't care if it's printed on newspaper. I'll stand by what I said or what I did. " That's fine. But if it's something that you would be afraid of that in a newspaper this would look bad, don't do it. Right? Just assume everything we do last month we did like maybe slightly less than a billion views across our channels. Right? So I think it's such scale that let's just assume everything we do is public, right? I think this is the right way to run a company um for everyone. Even if you're not doing content, I think it's a great way to run your company. Maintain high context if you're giving feedback and checking for improvement. Okay? Spend the time reviewing and know why something is good or bad. Be clear. Okay. Your clarity as a leader or lack of it can make or break careers. You don't understand how much power you guys have right now because the company is scaling. You have all of you have significant budgets as leaders. So if you are not clear, you're breaking somebody's career or you can make it or you can get them to where you are at and make them keep growing and improving and whatnot. It's in your hands with great power. Sorry to invoke Spider-Man, but with great power comes great responsibility. Weak managers are afraid to fire low performers and in exchange lose high performers. I would never, somebody like me would never work in a team where everybody else is a low performer. I'm doing like 90%. It's like a group project, right? One person is doing 90% of the work, everybody else is not doing the work. You don't want to work like a high performer doesn't want to work in a team like that. They're just like, "What are you putting me through? I'd rather work in another place where I'm valued more. " And you don't want to lose your high performers. You are as bad as your weakest link. Remember the cost of coordination. If there's somebody with a mountain high cost of coordination, no point working with the person. Next slide. Okay. Per day. Just to give you a reference and this is not to brag or anything. This is all for what's the top end, what's the lower end, right? Like me, for example, me telling the world or Tan telling the world that he writes so many pages a day was very useful because people can now set a benchmark that that's what top looks like. I don't need to be there, but at least this much I need to write. So, I'm writing about 20 emails a day. I do about 80 to 90 work WhatsApp messages on the average day. Uh, I get about 300 messages, but that's because more from me as a content creator that spam is there. Um, and I get one to two I I'm working on one to two Google Docs a day, right? Uh, you can thrive on one10enth of this, right? So, I assume you need to keep that current on your all your platforms going. Slack, WhatsApp, Google Docs, that's where electricity flows, right? So you can keep that moving at 1/10enth of this and you can really use AI to speed up and free up your time. You can use AI to set that context for you. And ideally you work closely with an AI now start talking to it enough now so it knows enough about you. So next time you're writing for somebody else you're like please you know expand this the way I would expand this. So it's filling in your context next time so you don't need to do the extra writing. And I can't wait for the day and this is not very far away where you're talking to your AIS all the time. They know enough about you and therefore when you're telling your teammate some feedback, you're like, I don't need to write that email. The AI will write the email on my behalf because it knows me and it knows where this person is lacking. That's the end goal. That's the hope with AI and it'll get there at some point. Next

slide. Lastly, and I know this has been a very long session because we've done two back to back. Enjoy yourself and have fun. People forget that this is like a long sport, right? Like there's no point doing everything and burning out in 3 4 months. It's like how do you maintain your endurance over a long period of time and I think if you've seen the best companies in India they've all been around for a long time maybe the company's short time like there's some companies like emergent and all they're growing very fast you look at the founders history they've been grinding for a long time even us you can say look you grew very fast in 3 years but actually it's been a 10ear journey before that also no so all these journeys take a very long time everyone I know wants to be successful in their early 20s or mid20s or you know early 30s but it's okay if it takes time once you reach that destination you'll find everything boring right it's better to enjoy the journey because the journey makes you so many memories over the long run and I think the reason I really love AOS and a lot of employees come and tell me that they really love AOS especially leadership is because like this is the closest they would get to being backstage at WWE during the peak years everything you do is public every video you make will get thousands tens of thousands hundreds of thousands millions of views and public is commenting on everything that you guys do good, bad, ugly, whatever it is, it's a great place to be and it's also a great responsibility and responsibility. We need to, you know, like I said, with great power comes great responsibility. I want us to apply that responsibility, but let's have fun and let's do it in a way that we enjoy ourselves over the long run. No, no purpose burning out. Awesome. That's it, guys. Thank you so much and make sure you subscribe.