Why Mark Zuckerberg Is The G.O.A.T.

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Why Mark Zuckerberg Is The G.O.A.T.

Varun Mayya 10.03.2024 78 100 просмотров 3 846 лайков

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Checkout @aevytv's Video Editing Masterclass: https://bit.ly/aevy-masterclass-yt Also if you are a brand looking for a collab, email at: teamvarunmayya@gmail.com Now in this video, we take a deep dive into the remarkable comeback story of Mark Zuckerberg and Facebook (now Meta). Once vilified by the media as an unrelatable, data-stealing CEO, Zuckerberg has managed to turn his narrative around through a combination of bold business moves and personal rebranding. 0:00 - Intro about Mark Zuckerberg and Facebook 0:46 - Prevailing negative narrative about Zuckerberg in the past 1:19 - Meta's recent financial turnaround and increased profits 2:11 - Insight about Meta's capital expenditure on infrastructure and AI 3:31 - Media bringing up Zuckerberg's past actions from 20 years ago 4:37 - Challenges of content moderation decisions on social media 5:24 - Character flaw argument against Zuckerberg 6:38 - segment about an emerging new age career 8:27 - How trials and media scrutiny have made Zuckerberg a better person 9:06 - Politicians using Zuckerberg as a scapegoat 9:45 - Difficulty of agreeing on acceptable content on social media 10:30 - Comparing social media to WWE with heels and faces 12:21 - Cambridge Analytica scandal and Facebook's perspective 14:10 - Zuckerberg's transition from heel to face by being more relatable 15:11 - Zuckerberg's actions to improve public perception and relatability 16:22 - Zuckerberg going direct to the public and skipping media 17:13 - Thread on Zuckerberg's business achievements 19:36 - Zuckerberg still being a young founder CEO playing the comeback story 20:42 - Concluding thoughts and an inspiring Instagram reel

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Intro about Mark Zuckerberg and Facebook

but 21-year-old Mark Zuckerberg turned his little web experiment into a very big business I view our responsibility as not just Building Services that people like but Building Services that are good for people and good for Society Facebook has squashed potential threats you've got families whose children are either severely harmed or gone there another major setback for Facebook still no word from Mark Zuckerberg in the Facebook Cambridge analytica Scandal let me ask you this there's families of victims here today have you apologized to the victims would you to do so now Mr Zuckerberg why should your company not be sued for

Prevailing negative narrative about Zuckerberg in the past

this for a long time the prevailing narrative about Zuckerberg was that he's a robot and doesn't have emotions and steals your data this past year especially has been quite eventful for Mark Zuckerberg he created Facebook as you all know which is now known as meta a huge company in social media but a year ago even the people who invested in his company were upset with him they thought he was ruining the main part of his social media business by spending too much money on creating the metaverse a digital world that at that time seemed like a fantasy to many when meta

Meta's recent financial turnaround and increased profits

announced it wasn't making as much money as expected in last year's earnings report its stock value dropped significantly and people were very disappointed in Zuckerberg that's when the narrative for Zuckerberg had reached its lowest however things had turned around in the past year meta which connects 3. 1 billion people daily through Facebook Instagram and WhatsApp and makes money by selling ads is now doing much better on October 25th the company said it had made $ 34. 1 billion in just 3 months which is 23% more than the same time period last year this increase is the biggest for meta since the online surge during the covid-19 Pand pmic its profits more than doubled to 11. 6 billion since the low point last year meta's stock value has gone up 250% but here's an interesting Insight

Insight about Meta's capital expenditure on infrastructure and AI

which we've recently figured out a reason that increased expenditure and lower profits in the time period where their stock had hit a new low in a conversation between Nat Friedman and Daniel gross one thing stood out what was said is that one thing that's underrated is that the Nader that happened which is the low point that happened with their stock price people forget the driver of it was not meta reality lab people already knew the cost of that it was their capex expenditures which was their onetime expenses in infrastructure which were going up massively so I wrote at the time this is actually they need to be investing in capex this AI stuff is super important the profitability was actually inflated for a few quarters because they were selling chips they had already written off but meta bought up all these chip orders so they got into all the gpus which are the graphic processing units the units required for AI processing before everyone else did and they revealed last quarter they had this astronomical Fleet of gpus because of that specific quarter the quarter they got killed in the stock market was actually one of the single most important Investments they had made for the next 5 years and they ended that conversation with saying don't bet against Zak but right after Zak resurrected the business with all the open source AI stuff that they come out with the media started again by talking about how immoral a person he is by bringing up something he did 20 years

Media bringing up Zuckerberg's past actions from 20 years ago

ago in fact and I quote if you had to capture silicon Valley's dominant ideology in a single anecdote you might First Look to Mark Zuckerberg sitting in the blue glow of his computer some 20 years ago chatting with a friend about how his new website the Facebook had given him access to Realms of personal information about his fellow students they then brought up a chat which we've seen many times before from many different media organizations and they use this again and again to show how Zak is such a villain Zuckerberg yeah so if you ever need info about anyone at Harvard just ask I have over 4,000 emails pictures addresses SNS the friend says what how do you manage that one and zaker BG says people just submitted it I don't know why they trust me dumb Facebook now meta has become an avatar of all that is wrong with Silicon Valley its self-interested role in spreading Global disinformation is an ongoing crisis in Facebook's early days Zuckerberg listed revolutions among his interests this was around the time that he had a business card Ed with I'm CEO the interesting thing is that very few of these writers have actually run a social media Network I can tell you that

Challenges of content moderation decisions on social media

on any content moderation decision that you take you have one side of your platform that will agree and the other side that will disagree take misinformation with the Israel Palestine War as an example when one side puts up a photo nobody knows if the photo is real or AI generated only the person who put it up does sometimes even the person who puts up that image does not know if it's real or AI generated now if Facebook takes it down this side will complain and say it is censoring information if they keep it up on the other hand the other side will say hey this is misinformation how can you allow the platform to have misinformation what I've learned over many years of just watching the Twitter battle play out is that what people actually mean when they say don't show misinformation is show me my side don't show any other side and with social media that is the

Character flaw argument against Zuckerberg

real battle absolutely nobody can agree on what is the truth and what is lies not even extremely smart people but let's go back to the character flaw argument that Mark Zuckerberg is some crazy megalomaniac and he really wants to take over the world and stuff like that you know I meet so many 19 20y old Founders by virtue of what I do and most if not all if they end up getting early success like Zak when he was 19 they are extremely arrogant in fact when you're 1920 you have to be a little arrogant going after building a business like Facebook because it's an extremely hard problem to even win in the first place early success also comes with arrog and thinking you are Beyond other people like I said it's almost inevitable for most who become successful early and that card saying I'm CEO most of you reading this who are very young would have thought oh that's such a cool thing to have because the first time you become CEO and you raise money you feel really cool you feel like you've made it right the word for that is immaturity because let's face it most people who think like that are actually pretty immature but the entire point of immaturity is that one day you do become mature and I think Mark SS had so many battles since that day 20 years ago and today that's kind of unfair to go back to something he did 20 years ago and say look he was a bad guy then hey so I'm going to interrupt you from the

segment about an emerging new age career

video for about a minute now about a year ago I was occasionally involved with a YouTube channel that I think is a laugh Riot that has slowly evolved into a pretty Kick-Ass infotainment Channel full disclosure it's run by my wife and they are now known in the industry for really high quality editing not only did they start this channel they also started a video Mastery co-host where they taught video editing and the science of how to make a perfect video for YouTube over a 3-month cohort but what's different between avv and any other course is they're very focused on placements and outcomes in fact they've trained over 1,700 video editors so far and 80% of the students that sat for placements actually ended up getting a job the average placement am was over 4 lakhs and ANM and many top Employers in India consistently higher from them including individuals like nikil Kut Raj sh tan B Varun duala and many others and at the same time businesses like unacademy physics Wala zeroda Zoho and so much more this was an underrated non-mainstream role that is suddenly starting to become mainstream and over the last one year we've also seen the salary range for this continuously increase because as you know where there's an audience that's continuously scrolling content there is also supposed to be a supply and avv is creating that Supply so if you're looking for a new job a career switch or you're just looking to learn video editing for fun and be part of this ecosystem or become a Creator this is the right path for you they're doing a free webinar to tell you a little bit about the cohort and also show you a few tricks on making a high quality video so even if you don't buy anything definitely join the webinar because you get to learn a thing or two and even if you're outside of India you can join this webinar you can learn from it and you can also join the cohort and be eligible to jobs geographies are no longer barriers now back to the video from what most people can see the trials

How trials and media scrutiny have made Zuckerberg a better person

and tribulations of being in the media light and having your every move scrutinized has actually made him a much better person now I'm not at all defending any of the things he did when he was young it's wrong to talk about your users like that I am very sure you can take almost every person who looks at something that Zuckerberg did 20 years ago and points at it as oh I'm better than this person go through their lives and I'm very sure you'd find at least one or two instances where you could look at that from the light of oh this person has done a bad thing but that's the point even if you did something when you were 18 or 19 or 20 and you've been through 10 or 20 or 30 years and you've learned from it then all is good the entire point of humanity is redemption and now it is pretty

Politicians using Zuckerberg as a scapegoat

obvious that people are using him as a scapegoat if you watched his testimonial in the Senate when he was asked to apologize to everyone it was clear this was just politicians looking to drag someone in the mud for popularity because one of the arguments was that children are becoming addicted and are doing bad things on your platform if you go with that argument then you definitely also have to ban gun makers or cigarette makers first newspapers too a lot of tele ision today shows sexual activity and people killing each other and whatnot and if you really stretch the argument then you have to ban the US government if any citizen of the United States commits a crime and unlike governments Facebook is actually free to use governments charge you money to be on the streets and the problem isn't one

Difficulty of agreeing on acceptable content on social media

of actually moderating the content the problem is of agreeing what is acceptable content and what is not because people are so divided on every single thing today on social media forget about Facebook even judges in the US can't agree on what is right and wrong but over many years I've come to see this in very different light I feel like this is an arena because before the era of social media where people just watch their TVs or read the news any individual who wanted to say something had to go through mainstream media You' actually have to call up the TV and say something or something you said would be in the newspaper snippet so today actually for the first time all of us are spectators but we're also Spectators with the voice and the rules of this Arena actually follow the rules of a very interesting little TV show that TV show is called World Wrestling

Comparing social media to WWE with heels and faces

Entertainment that's right the WWE ever since social media and the fact that anyone can put up a video the world as I see it social media has become the WWE in professional wrestling there are two terms that are used to denote types of characters the first term is the term heal and the other one is called face they used to describe two distinct types of characters or personas that wrestlers embody to play out stories and rivalries in the ring a heal is essentially the villain or the bad guy in wrestling story lines they engage in underhanded tactics break the rules and often behave in a way that is designed to make the audience dislike them the heels role is to create conflict and make the audience root for their opponent on the other hand there's something called the face which is short for baby face this term refers to the hero or good guy in wrestling story lines faces are the wrestlers whom the fans are meant to support and cheer for they fight fairly respect the rules and show sportsmanship faces often overcome various obstacles including the villainous schemes of heals to Triumph or seek Justice within the storyline in fact the most important thing for a baby face to have is the ability to be relatable to the audience while all the heels are completely unrelatable to the audience this dynamic between heels and faces is Central to professional wrestling storytelling what it does is it creates a clear narrative for the audience to get invested in this is the bad guy this is the good guy the reason I mentioned clear narrative is because in real life nobody is truly black or white we're all Shades of Gray we all have flaws and we all have good parts but audiences want clear narratives from the media is this guy good please tell me if he's good is this guy bad tell me I don't want to make my decisions on whether the person is good or bad you tell me and sometimes the details don't really matter all of us when the

Cambridge Analytica scandal and Facebook's perspective

Cambridge analytica thing happened we all went oh scam privacy data leakage Thief scammer and the media portra like that but do you know what actually happened based on what the media said they knew it was a scandal and that Facebook was a bad company and Mark Zuckerberg was a bad person but I will tell you what happened exactly what happened in the 2010s personal data belonging to millions of Facebook users was collected by British consulting firm Cambridge analytica predominantly to be used for political advertising you know what Cambridge analytica had done was that they made an app which is sort of like a quiz where they were testing you on your psychological profile and based on that they were selling that data not Facebook but Cambridge analytica was selling that data to government officials now a lot of people when they found out went to Facebook and said this is a data breach but Facebook officials arguing that those who took the personality quiz originally consented to give away their information it was a third- party app it was not a Facebook app and anyone with even five brain cells knows that in that era Facebook allowed absolutely anyone to make third party apps when Cambridge analytica signed up with Facebook they said that hey we're going to use this data for research and then lied to Facebook about it and then ran political ads to that audience if some random app on the IOS app store takes your data and runs away with it it's like blaming apple and calling it an apple Scandal even though apple has a review system it is very easy to get past the review system and steal users data if the users voluntarily give you that data for a long time no matter what Mark Zuckerberg did people with still call him a thief fraud even the media really jumped on it they had made him the heel of the real world even during that Apple Facebook battle with advertising where Apple banned Facebook's targeted ads followed by launching their own ad platform people still blamed Zuckerberg and praised Apple but here's the thing life

Zuckerberg's transition from heel to face by being more relatable

really mimics fiction see in WWE wrestlers may switch between being a heel and a face through their careers based on storylines and audience reactions a process known as a heel turn or a face turn and as you all know for a long time Mark Zuckerberg has been the heel then he realized something the golden rule of the WWE if you want to turn from heal to face which is a bad guy to a good guy all you need to do is to be relatable people didn't like or dislike him because of his business decisions he just seemed like an unrelatable guy somebody that you really don't see yourself as because see a lot of people they want to see themselves in who they're rooting for and very few people could see themselves inside Zuck because I definitely don't want to be that person and everything about that person disgusts me that was the main problem and he realized that changing his PR narrative to face would be valuable to the business too so he made the face turn he became relatable he went to Jiu-Jitsu he started raising cattle at a ranch somewhere he started putting out

Zuckerberg's actions to improve public perception and relatability

content directly to the public when the Apple Vision Pro came out he decided to make a video on it and the public perception of that video was that here was a CEO with billions of dollars sitting in front of a camera telling the world why his product was better than the competitor's product with artificial intelligence instead of taking the closed route that openi and a bunch of other companies took he decided to make everything open source llama 2 is open source and it's not just Lama to their research arm has released so many different open source AI tools that the developer Community now really likes and respects Zuckerberg more than anything he realizes that there's going to be a straightup battle between meta and Apple at some point and he lost the last battle despite the fact that he had the platform on mobile Apple had the bigger platform which is IOS and Facebook had to play by all of ios's rules which is why he moved into hardware and said with the next platform which is headsets I don't want to play by Apple's rules anymore and he was okay with flipping a finger to all of his investors telling them hey I am going to bet on the long term because if we own the hardware we can be the next apple if Apple wins the hardware and we continue to build software we will always be smaller but

Zuckerberg going direct to the public and skipping media

mainly till now his story was told by the media remember most news travels on Instagram Facebook and WhatsApp all three of which he controls if he was a dictator why would he allow them to come on his platform and talk about him but he still let that happen but then he realized what a lot of other Founders have realized you can just skip the media and go direct so Zuckerberg decided to go direct he became an influencer by becoming relatable and putting more of his life in front of other people in front of the audiences like us the videos he's been putting up the live stream he does now we can see all of this on our feet and whenever an opportunity or meme came by like the cage fight with Elon Zak jumped on the opportunity and that started the resurrection of Mark Zuckerberg because see from my perspective the truth is that Zak has always been a business and social media genius the Twitter account

Thread on Zuckerberg's business achievements

mostly borrowed ideas has a great thread on his achievements so far and why many people are still long on Zak at the age of 19 Zak founded Facebook in 2004 between 2004 and 2007 here are the list of companies that made an attempt to buy Facebook friends Google three times The Washington Post Viacom three times Myspace news cop NBC AOL Microsoft Yahoo twice in fact Yahoo was the first to offer a billion dollars which is 50 times sales for Facebook in 2006 Zak's response this is kind of a formality just a quick board meeting it shouldn't take more than 10 minutes we're obviously not going to sell here why he said that Yahoo had no definite idea about the future they did not properly value things that did not exist they were there therefore undervaluing the business Zak would have received $250 Million by selling Facebook at that point think about the belief one needs to say no to that for a 22-year-old was it purely Financial is it because Yahoo's ticket wasn't big enough what Zak said was that I would only use the money to start another social network and I like the one I have think about all the social media sites that failed before Facebook and you have slightly less than $1 billion on the table and most of your colleagues are threatening to leave yes at that point a lot of people Facebook were threatening to leave who would say no to that Zuck did and he ended it with one line right which is it's about mission one year before Facebook's IPO Google launched Google Plus and it was like a David versus golad Battle Google's profit was many times Facebook's Revenue one month before Facebook's IPO Zak bought Instagram and this was seen by everyone in the market as a really bad move according to the thread Zak called the Instagram guys over negotiated the deal in 48 hours and acquired them for a billion dollars on April 09 2012 seoa who had invested money recently doubled their money in 5 days Facebook 100x their money in 6 years you might think that acquiring Instagram was a no-brainer and it was the obvious decision considering it was going to be so big but many others in the social media space passed on it Jack dosy for example made a pass he didn't want to buy it in March 2012 Instagram had 13 employees and zero Revenue when Facebook bought them you can look in the past and say Instagram is so big but that time to make that decision required courage and especially when Facebook's about to IPO when the entire public is watching he did not care he made that decision

Zuckerberg still being a young founder CEO playing the comeback story

anyway in fact there were a lot of questions after their IPO whether they'll even survive in a mobile world in 2012 their mobile Revenue was Zero but by 2019 on the back of Instagram $60 billion Facebook in fact now owns four of the five most used social apps Facebook Instagram WhatsApp and messenger yes messenger is considered a separate app the best part Zuck is still really young he's still in his 30s Zak is one of the few founder CEOs to still be around everyone else has handed the CEO role to somebody else by playing the Android narrative with the quest and the open source narrative with AI he's playing out this Robin Hood character and it's working out for him and all that nonsense investors gave him about the meta wore for the stock crashing those same investors are hailing Apple like some genius company for doing the same thing at many more times the price so all I have to say for everyone watching is there are a lot of lessons from Zak's face turn and the entire world is tuned in fact the era of the founder influencer is just beginning and for Mark Zuckerberg he's playing one of the most important story when it comes to the Land of Stories he's playing the comeback story I want to leave you with

Concluding thoughts and an inspiring Instagram reel

a real I saw on Instagram and this real brings out emotions in almost everyone who watches it because now that he's relatable many people now see a small piece of themselves inside Mark Zuckerberg if there's Redemption for him there's Redemption for me that's it for me I'm going to leave you with the real bye you know what the greatest story is it's the comeback story imagine yourself a wounded soul with a broken confidence in having lost it all but then you pick yourself up you Rise From the Ashes and the pits of anxiety and depression you heal both physically mentally and emotionally you get fitter leaner faster and more mentally resilient Against All Odds you Vanquish your inner demons so you must remember the comeback is always stronger than the setback

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