How we wrote a #1 Amazon business bestseller - Part 2

yes so before you watch this video go check out part 1 of this video which is on Abydos channel the link is in the description below and on this screen so go check out this video first and then come to this video when we discuss how we work from nowhere to one number one best seller on Amazon I think the biggest challenge for me was you know focusing on the book especially in those periods the troughs right you know and then I stopped reading the book and go back to doing my normal work that was remember the book was psychotic I am still running and when I go back to normal work a couple of weeks I come back some change and then I get back in the focus also I think the context which was really I was doing multiple things and going back to something that you I am I have to be true like the attack go to the point where I going to be writing they don't remember what my clothes thought at that point was so just to get that both are accurate we have again started to hook more times I haven't read the book after it's like publishing thing I don't you ready right now I read it and then I was in it I know I'm sure we'd already know this yeah I think the biggest challenge for me was since this was the first book I talked about this already but it was the fact that I knew I was gonna promote it and I was like I know my friends to be like oh so coolly did this and then it's a book this is really bad they're like what is it again and this is going to be final on people I would have a charge to change it what things would be like I was just like going through it Oh big through each one few times then you know our images need work he's not formatted right even once a time excited and send it back a lot of things I was like okay like as this needs to be changed they might have done this but other no we need to change this they said in Chinese we like that and but it was small stuff and I will remember but really kept asking us for all the copyrights for all the images so idol image well it was me and my co-founders and someone the book in the ending beautiful story but at that point you know who they said you need coefficient from all the four people in this image I was like okay and I you know these are my co-founders it took some time you know they were all doing their own thing and then you know I finally got their permission so every image in the book there are either permissions or it's create fire but then we also have a like of work we made up work well that you know can we use this they go sometime goodbye all those software just in trucks we have actually men is not me something I didn't know you know picture something but when you do it with like a publishing company and emails source has to be like a verified so they have to give you like and in writing you are allowed to use this okay so now this well done we had a final version this time it was actually finally you know it was semi final one just before this and then it was final now that this was our waiver like okay we could reach for a sec but let's start dining relaunch I thinking we call you fail it's wonderful team great so we got a few people they told us look we have you know some Facebook promotions and already has an audience we promoted it to our own audience wedding obviously publishing date I think is remaining awesome this July so again yes my diamonds are forward and in July it wasn't me it was on the stands you able to buy it in bookstores but just before that I think we discussed marketing plan we did in an Instagram pic oh they loved that the audience of that we just show them on the life of entrepreneurs like we also did a lot of my students here and here's how you do press co-worker we work with the publisher right because luckily only do all these guys are so we got rest meeting we got wrestling technician we got dressing we got arrested I think Bangalore Mirror or any more Mumbai man or something so we got present all these places with this canal from Google's very keen is very well connected is just a you don't have a chart with this genuine and you know we have a chat and then we like stories but because publishing book on my home I will coordinate the publishers as well so I hope you do my channel where you can actually go and you see how to holding it anybody especially the press so take a look at that's being any technique but you know it's important for you to get in front of the press figure without the best you don't have the paper right mean you don't have those organic ways what do you what do

those organic ways what do you think was the start for us for building personal friends like at this point we already have personal brands to some level because it's freelancing it's a great way to get project wait we even get a job you're up there on the Internet but for this book we needed to do certain things right now we're doing YouTube we're doing Instagram where do you think this already I think we started with that video a craft or hobby each and every day like false so that videos talking about this is already Chinese senior editor false because you know google it or me to make some video content that's amazing I said let me do that so we made one video about that and then you know I got some traction close it up people love the content like this is content we've never seen in our lives and if you go to Abuelo's channel or my channel you will see that some this content is amazing I actual technical advice not just though you can do it motivational stuff we're tired of that I'm sure you guys it's actually tactical stuff and you know the minute we started doing that I realized that you have you better person under this because I start getting subscribers same a lot of people actually want to listen to us and it's I don't know if it's just a thing right you feel like a boss to be like am I really good enough for out this market but then when you think about that way the edges published book is published in the world publishing it running the commodity million dollar company I've noticed this you've seen your designer and Academy at that point so like maybe you know is good enough to write a book about this or to build a personal brand think about this right we read a lot of books one last time unity and then after I had applied this one more part of the CEO court a although was a role I know that can you be my mentor yeah ignore me for a few weeks but I get persistently following up about acid because now with our Instagram like we see this we approach stories every day working aging with this community and to me this was just a natural extension of the book if the book we're trying to say something it's one way to discussion it's a one-way discussion it's for everybody to read but not on small validation that happening every day one its generic just before the visit is replying to BM state and I think that just reset the context of personal branding whatever just like I don't really have to do something you know not just make a logo and start putting out it would just what people are reading this book they're enjoying it and they wanna have a conversation with the person who wrote it and that's very interesting I mean once we started to make that on Instagram we strive like this on youtube you like you know some of the things will touch the one on the book can be really good visual essays when you talk about on our channels which is why we start with you with I think the reason we did on YouTube Instagram and not medium or like I think people are tired of decks next is annoying just you just already readings nominal everyday basis for video content is refreshing and the world is moving to video so we talked a video for anybody else in the car it's not a strange concept when you're bouncing numeric or three particular still a video for another continent it's a small industry right and we're just getting started I think the very few people doing this in India whatever you guys might have is how are you how much money you be so you can talk about the oil is actually so you get 10% of every sale made right regardless of whether it's a physical version or another Kim this is the capability we get like when effect or I don't know the exact numbers I think it's somewhere between ten twenty five percent if you make a clearance sale where they can be make an offline sale or like something on Amazon that's ten percent so that's not money even if you do the math even if they sell like hundreds of thousands of copies that so much I mean is pretty standard if you are writing a book you can't wait to go share it if you want but if you just think about it it's you the publisher then this massive distribution network God so 10% you know who's leaving fifty percent of that goes to just distribution and logistics yeah but I guess that's the trade-off you make when you work with a big publisher you have to put initially by a one you because they have all these channels I get to go see if you self publish we're about maybe you know hundred five hundred sales start announced a will go through the app distribution network write the books in Gwalior the books in bookstores in Bangalore in Delhi in at airports so that's the beauty of having somebody like those very obviously you know they you will make very little money but it doesn't matter you don't write a book to make money build a personal life right that's the only reason you should write a book so this person you said right there we will do the first authors or one of you first few authors to be having more discussions with people very good book so we will read the book they'll ask us questions after work on our DMS and we'd actually answer those questions and this point we're also putting a lot of video content in saying you know on specific possible profit

which is getting our questions on so we just I extended that the movies you know conversations with particular people just say you know me Google is exact Saudis or you just say guys we're giving away books if you do the sector they eventually you know a lot of people are cliquey copies and you know movie itself you've got these two the result and you're just a you know here's seriously how can you do it in a lot of interviews very good interviews so we could with all these themes and then a lot of people like Laurie who wanted are tiny but it was just too busy they were like if I buy the book it's a ticket to getting a one-on-one session with the author it was actually like that so a lot of people buy the book we read through the black but another question on this spot and I'd actually the time ago on so because here they've taken the time of the raid something that I put up and we start doing giveaways and you know when we were doing this giveaways somehow we realize that we have a number fourteen on the Amazon bestseller is right and this is what and missus the position communications bestsellers we did a number book in there and there was like a race so I picked up my phone and I said because you know this is a penis what do you think we do number one right and you will not believe at like five thousand engaged followers of another has another four thousand emails followers maybe another thousand subscribers on YouTube they are one by six case of smaller bridge but we suggest is the race okay there are so many books from that one 213 bridge can we meet them and you will not believe it really matter if you solve become a team effort right so you know we went from 14 to 12 you know and we were at for a while and you know like your body onions you will not believe some of our fans also biting my nails so I p. m. to people saying you know I'm watching it live I'm refreshing it every five minutes openly reaches number one and people just are coming up selfies with the book where like you know go support this book go buy it being like an entire team effort we got the community model and you know I was we were expecting you to take will be equal to the weeks before this campaign worked out the campaign was if pajama which is number one I will give away some portion of my library to a few people right one day I'm going to be know that when I was like you $2. 99 and I said you know let's try to get it from them about that's a goal to achieve and I'm gonna you know you were talking me in the clear in the morning what was it like yeah all right with these things sensible all happening on Instagram like even my story it was like 6 p. m. 8 p. m. 9 p. m. right it was just like building up everybody was things happened and I did we people reading anything like notification just went up so that's when I knew something was happening and I was a week so that's when you called it out like okay this happen soon as I expected as you could monitor boy you know like she's not is it till that point we started to lose the campaign it'll be like three or four weeks we just stagnated if we're going to be number fourteen to number fifty were swinging back for at some point we reach number one twenty or something well that those sixteen are just it was a community driven effort we want to get everybody engaged friend like the team effort and we have number one and you're asking what it feels like to be number one it doesn't feel that today like it felt really good for two seconds when I spoke up enemy number I was like this means normal to do yeah like what's next because now that you have one what do you do with it and then that makes it a large part of this video which is what is the future popjam problem what are we going to do with it so you know what empty feeling unit number one that I just felt empty I said okay now let me reach that you've got with the top but that one I realized you know journey that mattered most we really like the joke we like the community effort so I'm going to be replicating same thing on a much larger scale on the Internet I'm building a completely free online open-source NBA alternative like business from scratch to finish from how do you raise a seed round to how you do cold calls who are you cellular phone right all agree make the entire process because I have been through it once before the party someone give that information out for free inserting 100% sleep I'm just building this huge community of really nice orders and I'm not interested in like putting up pictures of you know what I ate for breakfast and of the Great Lakes that's not engaged objects I will engage audience that really cares for what I am doing and I should care about what they're doing is well and I need so far that's happening the next chapter of this journey is going to be on YouTube when I start going on I have 10 K disciples my goal with my channel is to create 10,000 new design over the next couple of years and with book this was possible but it's really hard to do with you do massive each massive engagement you can directly talk to us we're going to be creating new communities online following with which you get an alternative paths that you

probably didn't know existed before and you get to do this with other like-minded individuals we're just as passionate about doing something by themselves as you are that's just something that we have you know that's the future plan I guess and obviously a profit so that's my main focus but this is all things this is my side problem and my psychology should help people have an alternate interior this way better than just going to work it contain equality so guys that's it for us you know if you like the content if you want to learn more about you know how the quality means not reach out to different people how to try to poke yai our weekly panic social experiments go for me and you do go for more W to go follow me on Instagram you I'm sure as I'm saying all of this there i gets popping up so all you have to do is follow those IDs on instagram and youtube and i think you know it's a good not stop you beginning your career at hopefully this video was useful to you we will see you in the next video bye