The Mind-Blowing Reason A Competitor Made Twice As Much As Me
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The Mind-Blowing Reason A Competitor Made Twice As Much As Me

Alex Hormozi 04.01.2021 8 314 просмотров 265 лайков

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Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta36 The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta36 If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025.

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Segment 1 (00:00 - 01:00)

so i was 24 and i was running ads in my space and i was getting 15 to 20 to 1 returns in a local market and i've been doing this for like a year at this point so i was like i felt pretty good about myself and then there's this competitor who moved into my area and somehow we hopped on the phone and uh and he was just killing it he was doing like he was selling more people than we were i was like what the is this guy doing right and he told me that he was converting how many percent of his leads is converting and i was converting two and a half times more leads than he was like i was he was converting 10 i was converting 25 of my leads like i was killing it but i was like what the like how is this even possible i mean i was spending 100 a day and he was spending 500 would spend 15 000 and he would make 60 and keep 45 and i would spend three and make you know whatever 25 or whatever it was and i you know i was making 22 and he was making twice as much money as me even though he was spending five times as much and that's when i was like wait none of this matters like it's just about who makes the most money and so at some point you're gonna like just everyone all your will get less effective i'm just telling like it will be less excuse me less efficient in terms of spend but that's part of scaling you

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