You Can Turn Any Income Goal Into Action Steps in 3 minutes
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You Can Turn Any Income Goal Into Action Steps in 3 minutes

Alex Hormozi 25.12.2020 17 852 просмотров 663 лайков

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Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta31 The easiest business I can help you start (free trial): https://www.skool.com/hormozi Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta31 If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025.

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Segment 1 (00:00 - 02:00)

if i want to make a million pounds next year in 2021 obviously against the market circumstances like what should i be thinking about okay here's how you do it everyone ready so you have to think about units versus ltv so when i talk about growth consulting cash flow consulting i've made you know a handful of videos about it when people pay me 50 grand for six hours i literally break it down to these two core pieces which is how much is a client worth how many do i need to sell right and if you want to do a million gross versus a million net so we just need to be specific here if you're just looking for a million gross then you have your ltv at 10k you need to solve 100 clients right which means you need to sell two clients a week 52 right times two give yourself a little bit of buffer right so and then i just reverse engineer from there so if it's two clients a week and i know that i close one out of five sales calls then it means i need 10 sales calls a week that show and if i know that let's say your average show rate is 75 then i'm just going to say 15 so it's at 66 to give myself again at each level i give myself a tiny buffer so that it makes it realistic that i'm going to achieve it so now i need 15 calls a week in order for me to make get 15 calls a week what's my average you know cost per call yours is like five dollars uh but for everyone else you know it's a couple hundred dollars but let's say yours is 50 i would say okay i'm going to safely budget 75 right uh and it's 15 calls so that's 22. 50 per week in ad spend that i need to spend uh which means that i'm spending you know uh divided by whatever seven is 300 bucks a day right and so for me to get to and how many ads do i need to make to spend a day profitably probably need to make 10 good ads per month and so that means i would block one big calendar day per month to make all the ads and the copy and all that stuff i block out two to four hours a week to review them you know update the copy change you know change creative etc and then three hundred dollars a day yields me my 15 calls gives me 10 shows gives me two sales and then because of the back end system that i built i know that my ltv is 10 grand and that's the game

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