AMA Live: Friday Live Amazon & eCommerce Q&A with Noah Wickham

FBA, I'm losing my grip. Refunds I'm eating. Returns pile up, too. Oh, Amazon, what else will you do? I look at my dashboard, my profits erased. My margins are gone. It's a slap in the face. Prime days a promise, but it's such a race. How much will I make if I'm replaced? It's a cruel number. These keep climbing profits to us. Oh, it's cool. The sellers wonder how to survive when the margins go under. It's a cool number. Every month it's something new to Oh, it's cool. It's no wonder. — Yo, Amazon's back — and they got a new scheme. Reimbursement slashed. It's every seller's dream. They're digging deep, taking more from the pot. Let's break it all down. Expose what they got. March 25, it's a policy drop. They say manufacturing cost, but we know it's a flop. Give us your cogs. demand in the price, but if you don't, they'll estimate. Nice. Nice for them, not for you. Watch your payout shrink. That comprehensive avil is a corporate wing. Lost in the warehouse, damaged on the floor. Now they pay you pennies, not a cent more. Fees on the rise. Profits on the run. They don't lift a finger, but they pocket the fun. — We're fair. — They shout while they cut our shares. Amazon math, man. It's full of errors. Fes taking our dough. They're stacking the deck. And it's sellers who owe reimbursements. taking us down, but we're still here. We don't mess around. Straight to the top. Amazon's game. It'll never stop. Margins tight, but we keep the grind. Sellers unite. We're one of a kind. — But I know I'd be stuck with support disease. They never seem to solve my problems. I'm tired of waiting on my patisfaction. I'm out of luck. Out of luck, out of luck. You don't care about my business. Just trying to make a book. Amazon seller support. You suck. You suck. This one's for the sellers on the grind. Getting left on red, wasting all their time. I hit up support. Got an auto reply. Thanks for your patience, man. I want to cry. Inventory lost. My margins are toast. The reps playing tag like the Casper the ghost. They pass me around. It's a neverending game. Nobody takes action. Everybody shifts blame. My a's down. I'm out of the race. They say they'll escalate. YO, WHAT A DISGRACE. Amazon seller support, you're breaking my heart. No answers, no fixes, just tearing me apart. Hours in the queue, stuck in the dark. Amazon seller support, you're missing the mark. Amazon, datash, that's where I be. Analyze the funnel, see what we lack. Then we optimize. Sellers know it's a fact. I get it popping, you know that it's lit. Climbing the rankings, ain't no room to quit. I check the data, they notice the stats. I keep the method, that's how you adapt. Metrics are showing, you know, as I cap. Amazon sellers, it's time to react. I'm about to action. I do this with passion. I got them like, whoa, what is this? Huh? Whoa. I don't know, dude. I think everybody's just buying stuff based on reviews and badges or whatever. They don't even know who we are. These customers don't even know the name of my brand, but they keep clicking add to cart like it's part of the plan. They see that Amazon badge and think it's all grand. But yo, they don't even know the name of my brand. Click, scroll, build your store. Amazon's waiting. What you waiting for? Brand it loud. Make it shine. Steven's here to drop the rhyme. — Now listen up. I'm Steven Pope, Amazon guru. I'll help you cope. Step one, get that trademark stamped. Without brand

registry, YOU'RE AMAZON CRAMPED. HEAD TO seller central. Log manage tab. Yeah, that's the trick. Upload your logo. Flex that style. You're about to make Jeff Bezos smile. Pick a template marquee or grid. Drop your tiles like a branding whiz. Hero image big and bold. This store is going to glitter like digital gold. Build your store. Amazon's waiting. What you waiting for? Brand it loud. Make it shine. STEVEN'S HERE TO DROP THE RIDE. Yo in the trenches of the Amazon game trying to survive while it's driving me insane. Nobody warns you, they just claim it's passive income. Nah, it's pain. I'm sitting at a birthday laughing, chilling next to a newbie Amazon seller spilling. She's like, "Pime so smooth it's a killer. " Then tried to sell, now she's stuck in a thriller, finding products. Yeah, that's the first grind. Scrolling Alibaba, losing my mind. Sample suck, manufacturers decline. I'm like, dang, how's anyone doing this fine? Ship it in, pay for the bubble wrap, but they ship glass bottles in padded crack. Now I got hot sauce leaks, refund stacked, customers pissed. Man, I'm under attack. Amazon's a beast. It's a fight, no peace. From SEO to PPC, the hustle don't cease. Think it's passive. Nah, you better increase. Your tolerance for chaos or face defeat. Trademark wars, brand registry a scam. They banned my brand. Now I'm in a jam. Listings yanked. Products ranked and tanked. Lost dogs in the catalog. My account shanked. Now let's talk ads. It's a rabbit hole. Thousand hours deep, man. It's taking my soul. Weekly negations, bulk sheets for control. Excel's my new weapon, but it's taking its toll. SEO is no joke. Keywords in the game. All text plus content playing insane. Lifestyle shots. Avatars for fame, but the CTR's low. ALL PRODUCTS LOOK THE SAME. AMAZON'S a beast. THINK IT'S PASSIVE NOW. YOU better increase your tolerance for chaos or face defeat. — Let's go — to max school. — Class is now in session with Professor Pope. They got the Professor Pope wrote the recipe. Helping Amazon sellers grow sales exponentially. Amazon's a jungle, but we map the strategy. Brand strategist playbook. It's a guide to victory. Troubleshooting catalog. You know we got the answer key. Boosting all your rankings, turning sales into a legacy. So deep you think we studied at max school. Every step we follow leads to croaky. It's a golden blue. Stuck on keywords, we'll find the ones that work the best. Using Helium 10. Strike distance. Keywords pass the test. Incremental indexing ensures the listing set to rise from the back into the bullets. Optimization hits the skies. Brand store creation. Yeah, we make it shine and flow. A+ content design makes conversions overflow. Need your images on point. Best practices in the plan. All text and photo rules ensure your visuals command. SEO meets PPC? It's balanced every step aligned. We'll construct the MKLs that drive rankings over time. Budget caps and bid adjustments. No more wasted spended. Segmentation builds campaigns that sellers can defend. Got a hijacker? No problem. We'll file to take them down. Review requests in action. Five star ratings come around. Flat file updates, market share reports, it's all in reach. Professor Pope wrote the P so and my Amazon fixing up my problems at lightning pace. Ticket escalations, mags the boss. Even Amazon says we'll take the loss. Sellers supporting the buck when the issue gets tough. They're the official team, but they can't comply. So they say reach out to my Amazon guy. They're supposed to be the pros, but they can't decode. Policies and tools from their own damn road. I'm paying fees, yet they bring me stress, but mag turns my chaos into pure success. Sellers support reps, they throwing shade, but then admit, yo, will get you paid. Third party agency while fumbles in their own damn zone. When the issue gets tough, they're the official team, but they can't comply. So here's the truth. Let's keep it real. Mag's the team with the prolevel skill. Amazon sellers. You know the vibe when support says call mag. They'll give you peace of mind. Amazon seller support. You can suck my image stack. Sucking is all you're good at anyway. Bezos hit me up if you want to sell seller support. I'm buying. — There's a chase. Peace. — How is it going everybody? Welcome to the My Amazon Guy Friday live Q& A. My name is No. I'm VP of sales and

marketing here at My Amazon Guy. And uh I am here to answer any and all of your questions. And I think I have something in my teeth. I was just eating some tutori before this because I was very hungry and so uh my mouth is also kind of on fire because it had some peppers in it. Uh which was not great. Uh it's really funny the seller support song that we have on before this. I was actually just yesterday uh talking with uh the VP of worldwide seller support uh funny enough. And so uh you know that being said maybe we're going to change seller support from the inside. My hair is not functioning with me today but that's all right. Uh we have a ton of questions as well. people uh got in bright and early today to ask their questions. So uh if you have a question or you want to get some help, whether it's Amazon, whether it's e-commerce, general business knowledge, uh whatever, what have you, uh feel free to throw your question in the chat as we're kind of going through things here and I'll go through I'll go answer some questions and whatnot and we'll uh we'll have a good time. We'll be live for next hour, however long questions come through for, I suppose. And uh yeah, so we'll be here. So first up we got Abdullah. Uh hi Noah you are my favorite. You have zero attitude. Uh new seller I mean client is coming same or any effect from war situation. Um I think that you know we had this uh conversation internally as a company two weeks ago or so with the war and my general kind of consensus is that uh realistically I yeah there's going to be some kind of impact right at the end of the day with anytime there's a war or anytime there's something going on in uh the global scale of things within the economy you know gas prices are higher right now which means more than likely fulfillment prices uh or logistics I should are going to be higher in general as well. And so that's probably the biggest impact is we will have a little bit harder margins for some time and whatnot. But um you know that will also settle at some point in time I'm sure as well. So we'll see. Uh a lot of AI tools Amazon PPC with highly paid uh so I think manual PPC will demand more in fe uh in future. What you think? Uh yeah I still am a big manual PPC guy. Um, I think tools are great for analysis. Uh, especially AI. I think AI tools are wonderful for analysis. Uh, do I think that they can fully take over the job of a, uh, trained, you know, advertising specialist? No, not really. Uh, not at least at this point in time. I do think they show underlying things and they cut out a lot of the busy work of, you know, PPC uh, when it comes to like data review and things like that. But I still am not going to fully trust because there's just especially when you're dealing with selling, right? Because marketing and advertising, it's a form of selling, right? And uh the thing that AI still doesn't really understand is like general human conscious, I guess, or more so like buying habits. So like people talk about like AI agents and stuff, right? Um, and there is this idea that in the near future, uh, AI agents are going to be doing all the buying for people, but I just I don't see that being the case. Uh, at least not in the like super near future for the majority of people because people buy from a very emotional place majority of the time. Like buying product, it doesn't matter what it is, there's some form of like emotion. You're trying to deal with some kind of pain. And sure, there are times where like you don't care about the specifics, but people tend to care about the specifics and they are much more driven by marketing. It It's always funny anytime I hear somebody talk about this idea of like, oh, I, you know, I'm not influenced by marketing. It's like that's just not true, right? There's nobody in this on the world or in the world who is not influenced in some way, shape, or form by marketing. Um, you know, that's just how it is. I don't see any Amazon listings with copy on the hero image. Does Amazon still allow that? Um, yeah. I mean, I'm sure I could literally go to any category right now, search any product, and find one. Actually, I am on Amazon's homepage. Let's see. Oh, the charerie is coming back to bite me. Um, yeah, I mean, I'm just on Amazon's homepage. Uh, look at that. Text on the main image. Uh text main image. Text main image. Yeah. So more I mean the way you do it is slightly differentiated from like historic. You can't like throw a badge up there or something. But I mean just looking at Amazon's homepage, you can immediately see it, right? Text main image. So there you go. Simple as that. P. Wellstone a frequent viewer. Hey Noah, do you have tips on structuring Amazon tasks projects? Found it to be challenging since most of it are recurring things like optimizing ad

bids, negating, redoing listing, uh SEO, running AB dot dot. Is there a second part of this? No. Um, yeah, I think my general thesis with this, uh, I've always believed in the idea of a cadence sheet. Uh, and you can utilize you can do something as simple as just creating this in an Excel sheet or a Google sheet. You can utilize a task management software. Internally, we utilize ASA uh, which is great because you can set recurring tasks with very specific date time frames. Um, but my biggest thing with a cadence sheet, and this is like a I guess just like a hack for getting more done in your day, is to sit down and think about anything. I mean, literally anything you do more than one time in a year. And that's kind of hard to think about because the aspect that like yeah you're doing a lot of things in a year but anything you do more than one time in a year when it comes to like Amazon or anything like that you should set up a cadence for it. So essentially let's say the listing uh SEO redoing that you should probably do that once per month. So you'll create a tab for daily cadence, monthly cadence, quarterly cadence, right? And then annually cadence. Uh, and so you'll look at this and you'll say, "Okay, so our listing SEO, set a task for that for research once per month, right? And it recurs at the first of every single month. " Uh, for something like negating, that's a once per week thing. Cool. So, we'll do a daily, weekly, fantastic, once per week. Add that there. Uh, optimizing bids, that's a twice weekly, sometimes three times weekly thing. So, cool. We'll do a daily check or a daily uh cadence for reviewing uh campaign performance and then a uh you know three times recurring weekly uh one for uh specifically optimizing your bids. So the point there being is basically get a task management software, set recurring tasks, figure out your cadence of every single thing that you do um how often you should do it. Like there's tons of, you know, generic guides out there for like how often, you know, again, negations once per week with one major negation check once per month. Uh, optimizing bids two to three times per week. Redoing listing SEO once per month. Running AB tests once per month, you know, so on so forth. Oh, we got Anthony who has a fourpart question. Hey, Noah, I want to make sure I'm understanding something correctly. I have an exact campaign with five highly searched keywords. Uh if they are not getting conversions when I check them weekly, should I negate them and try another keyword in the same campaign in place of the ones they're not converting? Uh so let's start with that one. So essentially, if you have five highly searched keywords uh on an exact campaign and you're getting clicks but no conversions, this comes back to the same thing. Anybody who's watched me a long time knows the idea of relevancy, right? Relevancy is not a subjective term. It is datadriven. Relevancy means are people clicking on your listing? Are they converting? If they are not, your keyword is not relevant at the end of the day. It is a datadriven term. Uh relevancy again you can have something like a deck of cards and the search term or keyword cards could apply to this deck of cards. It could apply to a birthday card, a mother's day card. It could apply to note cards. There's tons of things that, you know, and cards is a super high search volume term. So, search volume doesn't really mean anything. Uh, it's just all about relevancy. So, yes, I would negate things. They're not relevant. Now, before you go through and say, I really should negate this, if you're getting some sales off of it, that may mean that you have a product detail page or a conversion rate issue more than it means that it's not a relevant term. So that's the big aspect to take in here. Uh part three also would it be logical to test low search volume terms that are relevant as well? So in time as keywords start converting I will have a campaign with all five keywords optimized. Just want to make sure I'm understand correctly on the right track. Thank you in advance. Yeah. Uh always try low search volume keywords. That's what we kind of consider to be just like incremental sales velocity. Right. You should have gold panning campaigns going at all times. some broad match campaigns to try and find uh new potential search terms regardless of the low, you know, search volume they have that you can gain incremental sales on uh and that you can start ranking and indexing on. So definitely would do that. Now, a big thing when we go back to the idea of like should you negate certain things, uh our general rule of thumb is 20 clicks without conversion. uh if you're hitting 20 clicks without a conversion uh of any kind, right, that typically means that yeah, you're going to want to start to look at things because even 20 clicks with one conversion, that's at

least a 5% conversion rate. But anything below a 5% conversion rate, you usually are going to have more so a relevancy issue than you are going to have a uh conversion rate optimization issue. How do I rank a product with 600 USD PPC monthly budget? I can't get more. Um, well, for one, you have to optimize your organic SEO every single day. Uh, or not every single day, every single month. Um, it's actually funny you mentioned this because I literally just recorded yesterday a video that will come out, I think next week, uh, about how to do exactly this, get ranked number one, and it's all about organic uh, SEO and like what makes sense. So, definitely go watch that next week. But, uh, generally speaking, 600 uh, USD isn't a ton. So, you're going to want to find basically some very high traction uh high relevancy, again, datadriven relevancy search terms to go off of. Now, you need to understand that you need to be like very critical of any wasted spend whatsoever. You cannot with that low of a budget per month like have any wasted spend. Even if you're wasting, you know, 2030, $40 of SP. Look, if you're wasting $60 of spend it per month, that doesn't sound all that bad, but that's 10% of your entire monthly advertising budget gone to waste, right? And so, you need to be very specific and critical in what you choose to target. Um, honestly, in situations like this, like really low budget or low bid, I should say, low bid auto campaigns can be fairly effective in finding new keywords and like gaining traction because you'll find out what you can actually get sales velocity on from like a really low I'm talking like 10 to 20 cent bid. Um, which tends to help in situations like this. What are your thoughts on the upcoming 31st Amazon policy change on manufactured barcodes? We are the registered brand owner and have had SKUs requiring FN skew labels which means extra labor. Uh do you think the new barcode policy uh will lift this requirement for brand owners? Yeah. Um I'm hoping so. So, the real thing that I think a lot of people don't understand is that uh this is going in line with Amazon's change to co-mingled inventory. So, it realistically was a change that was supposed to be made off of the idea that um like resellers of a product. So, if like you have I don't know like 10 different people selling this product, each person had to fnqle label this because otherwise manufacturer label it's all comingled, right? And so now they're getting rid of the f uh the effence or the labeling alongside of getting rid of the uh co-mingling. So the question then comes into what do you do? So if you're a brand owner, I don't think you're going to be really all that affected. Um realistically by this uh and you know making it so manufactured barcodes are kind of more so the norm for brand owners. I think if you're a reseller, this is probably a really big deal because it's going to probably change a lot of your process. But I think we've seen this a long time coming. Amazon got rid of their ability to do labeling services. Then they're like, "Oh, co-mingling's dead. " And now they're like, "Oh, the labeling has changed and it's dead. " So I, you know, I think there's a lot that can be said for it in that way, but I'm not too worried uh for brand owners to be honest. Hi, Noah. What's your framework for deciding when to split versus consolidate as to maximize total keyword real estate? Ooh. Um, I don't really care too much about the keyword real estate side of things to be entirely frank. Um, the thing that I typically am going to focus on for when I should split versus consolidate. Um, is more so going to be around just sales in general from a child as level and reviews. Um, if you have, let's say, less than 250 reviews on every single one of your child asens, I would never split them out of a parentage. Um, there's no reason to. uh if you have less than 500 even I would say in some cases because realistically like those reviews are all mingling together right and that looks a lot better sorry is coming back to bite me um it was very spicy anyways uh it looks a lot better uh to have a um you know one product where's hat whatever uh it looks a lot better to have one product um or one parentage that has 2,000 reviews than it does to have uh six individual child asens with, you know, 300 each, right? Uh or one that has a thousand and then, you know, five that only have, you know, 200, right? So, that's like the big aspect to think about is that how many reviews do each one of these individual child asens have? Because you're always going to have a hero as, right? And so, more than likely, one of those has way more

reviews than the other ones. then that's more so going to be my thing cuz review count uh and you know review star rating is a really big part of uh overall conversion uh once you get up there. Are you familiar with quartortile and what's your opinion? I am familiar with quartortile. Uh I won't go super in-depth into my uh my opinion on quartortile here. Uh but what I will say and I will throw into the YouTube chat here is that we do have a page uh on our website talking about Cortile. Uh we've taken over many many brands from Cortile that they were working with uh and there is some consistent themes when it comes to uh automation software in general that uh you know you can't really beat. So uh that's where I'll leave it. Feel free to check out that uh web page I sent though uh and it will give you basically all of my thoughts on Corttop. Uh in current in currently running a product targeting campaign for one of my top competitors, do you recommend my targeting as a sponsored brand video as well? Yeah, I would uh you know, if you can target some branded terms for sponsor brand video, it usually can help just as you know, it's one of those that you're not going to convert super heavily all the time unless you have a way better price uh just transparently. So, if you don't have a better price than your competitor that you're targeting, uh you're going to waste probably a lot there just because like people might check you out, but they're searching the brand name for a reason. Um, now that being said, looking at uh the overall of like should you do a video, yeah, I think that probably works better on like branded search terms just because you're directly at the top there. Your product is being showcased immediately. So, even if you are a little bit higher of a price point, it's not that big of a deal. Uh, at the end of the day, in the beauty category, they are pulling back on hero image requiring white backgrounds. Not sure if that's just the beauty uh image. No, I mean they do stuff like that all the time. Uh in every single category. It's not just the beauty category. It's every category, but they just randomly will go through and basically start pinging people for not having the white backgrounds. Um so on so forth. There are ways around it like said from like a main image hack perspective. So uh it's not the end of the world. You can find your way around it, but it yeah, for a while they get real stickler in certain categories about it. Thanks for the value, Noah. When creating a new PPC campaign, what do bid adjustments do? What bid adjustments do you see working best? Um, I mean, it depends on where you're at and what the goal with the campaign is, right? So, if it's like a super high search volume, real high intent, um, you know, super competitive overall keyword or search term, I'm probably going to focus a little bit more on like top of search. Now, if I don't have the budget to like eat top of search all the time, uh I usually am going to focus, you know, rest of search, right? Honestly, for like organic like rank one search terms, a lot of times I like making campaigns where I am showing up in rest of search over top of search for my bid adjustments because if I'm already rank number one or number two, somebody scrolls past me, they'll go into the rest of search and be like, "Oh, fantastic. There I am again. " Right? and they may end up clicking the second time and so uh it gives that. So it really depends on what your overall interest and what your uh goal with each individual uh campaign is I suppose. Let's see. I also ordered uh ordered your mag standard A+ enhanced images. Very excited to see what you guys come up with. Is it smart to lower budgets in the meantime to keep PPC warm rather than turn off? Yeah, I would never just turn off your PPC because PPC works off of history, right? So the second you pause it, it's not like you're pausing things in place, it really is like you've just turned it off. So um I'm always going to recommend for people to uh rather just lower their overall bids, lower I mean not even their bids, lower their budgets because if you lower your bid and your campaign starts to not perform, that also has a negative impact. Whereas if you just lower your budget, that's not as big of a deal. So yeah, I would probably just lower budget for the time being. Thanks, Noah. No problem. Uh my question above fourth didn't get picked. Any reason why? Um yeah, the reason why is because I don't see it. Um to be entirely truthful here, uh sir, I don't see every single one that comes through. It's a problem sometimes with these platforms. If I ever skip a question, guys, just go and put the question back in because the likelihood is that I didn't see it uh just because

it's not on my backend screen here. So, we co-mingle all of the questions from every single platform that we're streaming this on uh into one software here. And so, sometimes that software skips ones for whatever reason. Uh, but yeah, if I ever skip something, uh, just throw your question back in. Uh, because something like this where you say, "My question, uh, above didn't get picked and you're asking why. " It's like, "Well, I didn't see it. " But you could have used this comment instead to reass uh, unfortunately. So, uh, that being said, I'm happy to answer whatever it is. Uh, you just need to throw it back in there. Hi, Noah. If I restrict delivery of a skew to select locations and then run ads, will my ads only serve in those locations? Um, I actually don't know the answer to this. I would assume the answer is yes technically because I guess well no. I mean I guess the answer there for like FBM standard um I mean technically yes. I don't know here. This might be the first time I've been asked this question. I actually don't know this because I also would ask the question of like why would you uh restrict delivery? Uh cuz I don't know why you would do I mean I guess maybe like FBM standard. Uh my first inclination Yeah. I don't know. I can find out and this would make a interesting video. Um because I actually don't see any information on this. So I don't know the answer there. Uh let me do some testing and get back to you because I don't know the answer. This is I'm stumped. I don't think I've been stumped in like eight or nine months. Like realistically stumped. I usually have a general idea, but I don't know here. Well, I'm hoping somebody on my team knows. uh tried updating country specific images for UK and US via uh CRL and other methods but Amazon keeps rejecting them. Not winning contribution slash lowresolution. Any uh suggestions? So all right, what it when you say not winning contribution, that sounds like you're a reseller um and not the brand owner. So when primary contribution rights on Amazon uh are chosen from a few things. One, who is the primary seller of the product? So who sells the product more than other people? Two, are you brand are you the brand owner and other people are selling it? Uh three, who is making the most frequent and the most uh correct listing changes? So not just image changes, but listing changes as well. Um, yeah. I mean, that's what it sounds like. If you're not a reseller and you're having this issue, I would be kind of interested on that from a not winning contribution aspect. Um, the low resolution, I mean, you should be having minimum 1500 by 1500. Uh, if your images don't have that, uh, then that could be a problem. I've also seen this sometimes with, uh, the image file format. So, maybe change the image file format and see if that helps as well. But um it sounds like you're a reseller and you just don't have primary contribution rights would be my first thing. I have keywords that convert well but are low volume and I have some keywords that are low conversion rate, high volume but I am unsure which uh to prioritize in places like title. Do you go by total sales or by conversion rate? Um so that's a great question and the answer is it depends. uh which I always hate having to give that answer, but there's not like a firm rule on this. Um, personally speaking, I'm usually going to optimize uh by highest potential sales volume and I use the word potential very critically there. So, for instance, uh you say they have uh low overall volume uh or you have keywords you convert well on but are low volume, but those are what I'm assuming are total sales. Whereas you have other high volume that are low conversion, right? So if that's the case, if you have something that's high volume, low conversion rate, that's okay. Especially organically speaking in the title because likely that has higher potential sales than something that is low volume and low or and high conversion, right? So that's kind of how I tend to look at it is I focus more on what is potential sales rather than like which one is higher conversion rate or uh total sales because you can have super high conversion rate on you know low volume stuff uh and you know overall just not have that many sales at the end of the day. I use the Amazon seller app and my orders are in the open orders as 37

units. Does this mean that Amazon hasn't shipped them out? Uh, yes. That is exactly what it means. Well, open orders, is it open FBA orders or is it open FBM? Cuz open orders, usually you're going to see that under the FBM side of things, which means that you may accidentally have your listing up as FBM and you need to figure out how to ship those units out, which by the way, you can use Amazon to do for FBM orders, but just as a caveat there. Um so very much go check to make sure that it is open orders for FBA and not open orders for FBM. Uh oh secondary thing if they are FBA and this has been going on for a couple of days uh a very frequent thing on Amazon is basically if Amazon can't actually confirm a payment from the customer it will sit as reserve open order until the payment is confirmed. It's also something that sometimes like some black hat sellers on Amazon will do to try and just like reserve up a bunch of inventory from their competitors. Uh, greetings. Show is on an hour earlier now and I keep forgetting. Yeah, time change and all that. It's kind of a pain. Do you recommend doing a hard SEO update or a soft one when updating SEO monthly? Uh, usually I guess I don't know what you mean by hard soft. I think what you're kind of saying is a full listing edit, like a full copy overhaul or just like a, you know, back-end search terms. Nine times out of 10, we're doing like a mix of the two, right? So, backend search terms, we're going to do like a hard overhaul uh in some capacity, but then front-end copy usually is a little bit softer. Uh, I have a question. Fantastic. You're in the right place. Well, my store uh is running good. I was getting sales, but then someone started to zero my PPC budget. I got clicks on my product, but no sales. I'm pretty sure someone was intentionally uh I don't have the second part of this. Intentionally what? Okay. So, are you I guess I'm not understanding the question either. You're saying then someone started to zero my PPC budget. Uh, I got clicks on my products but no sales. I'm pretty sure someone wasn't Oh, are you trying to claim that you think that someone was like intentionally clicking on your ads and whatnot? I hear Okay, so this is a thing that I hear sellers who don't understand Amazon attribution say all the time. So, the aspect of someone clicking on your ad on Amazon a ton of times to basically just use up all of your uh ad budget is super hard to do. I'm not saying it's impossible, but it's super hard to do um from like a logistic standpoint. And the reason I say that is because logistically speaking, it would require somebody to have I mean, let's say that you have an a daily budget of $50 and your average cost per click is uh you know, 75 cents to a dollar, right? It would require somebody to have 50 different Amazon accounts, 50 different computers and click through all of them, which I'm not saying can't happen, but it's also a situation of how you also can see when people click on it. So, what I would do here for, you know, specifically this issue, pull your uh pull your actual advertising reports by campaign level and you can pull your ad reports to see hourly ad attribution. So if you see for instance that someone has uh or you receive all of your budget clicks in like one hour during the day, yeah, maybe you might be getting targeted in some capacity. But if it's like couple of clicks here, couple of clicks there, sounds like you have a relevancy issue. Uh and you know, you might have some people targeting your product in some way. There's a lot of other reasons. It's super rare that I say that someone is actually being like attacked uh on Amazon because attribution on Amazon does not allow that. You can't like for instance if I go to Amazon right now and this is where a lot of people get confused on attribution. If I go to Amazon right now and I click on add on Amazon uh I can't then just press the back button and then click the ad again, press it again like and just continuously do that process. That doesn't eat up people's ad budget. That's not how advertising works. like that was if it was that simple for people to ruin other people's ads, then nobody would ever advertise again. And that's what attribution is, is that it basically tracks and says, "Hey, this person on this account in this computer uh has clicked this ad within X amount of time frame. So, if they click that ad again, we're not going to charge you double for that. " Right? And to literally stop exactly what you're

talking about. So, I got a quick question. Please answer truthfully without any uh attachments to catastrophic executions. I don't know what that means, but okay. Uh why does the creative ads set uh don't run accordingly on implemented timeline? What is the issue here to resolve? I don't know what that question means. I don't I this I feel like I don't I feel like I'm speaking a foreign language. I This is not a dig at you, Erica. I just genuinely am kind of confused by this. And maybe somebody can help me out. I feel like I'm getting hit with curveballs today or something. Uh being pranked. Okay. No attachments to catastrophic executions. Why does the creative ad set uh don't run accordingly on implemented timeline? the creative ads set don't run accordingly on implemented timeline. Erica, I really want to answer your question. I just I genuinely don't know what you're asking. Uh I I'm trying to think through like what this question could be. I just I'm hoping somebody in the chat maybe understands and can like elaborate. I just don't understand. I'm sorry. Uh will there be recorded to look back on? Yeah, I mean all these get uploaded to our YouTube channel uh directly after the live stream. Uh so please go check it out. I launched my own book. I got some review paid. Suddenly my book and account suspended and same case with my client in private labelled the review on my client listing zero. Um yeah, so one that's called uh you know review manipulation. um and it will ding you. And more than likely, if I had to guess, the reason your client also got it is because their account got linked to yours because I'm guessing you were using the same account that you launched the book on and did this on uh to log into the client's account and do things. And so, uh Amazon takes review manipulation super seriously. If you do it on one account, they will ban all other accounts as well. Uh so, unfortunately, there's not much you can really do there. They is rare for Amazon to overturn uh review manipulation cases or suspensions I should say. I need a 2026 PPC guide. I didn't get two applied on the link. Let me know how can get um yeah send a message over a podcast at my amazon. com and you can uh somebody on anybody else who wants it. You can head on over uh to our website and check out our free Amazon tools. Uh, we have a 2026 guide over there. I'll have somebody throw it in the chat or something. I am starting a new product with new brand single skew. Tell me which campaign I can start the advertisement and why budget. Uh, $10. $10 budget is way too small. I don't know what category you're in, but $10 budget is just realistically too small. uh you know it just I can't recommend anything for you outside of maybe an auto campaign like lowbudget or low bid auto campaign because a $10 a day even budget is just way too small. Um alongside the 2026 PPC guide, I would go check out our new seller launch deck. It's another one of our free downloadable guides. Uh it'll give you a lot of information around like PPC launch and everything like that. So that would be my suggestion to you. Let's see here. Being told it's kind of laggy uh on my or on the end of everyone. I haven't seen anything come through but maybe hopefully not might be my mic to be entirely frank today. Uh if I am planning to launch a pet supplement in a jar which uh which will has a UPC code FN skew labeling uh is still required. Not as far as the 31st. Uh, you gotta use that UPC. Uh, I currently have a have similar title bullets for all children. When would you start having uh difficult or different keywords in each variant to optimize the keyword real estate since the variants should share indexing? Usually, I'm not going to start that until I have a very solid foundation of like rank one uh keywords. I if I'm not sitting somewhere between like 30 and 50 minimum, probably closer to like a 100red page one ranking keywords, I'm not going to start like going out all over the place because you really need to focus on your ranking on like those top keywords, right? So it you can add some, you know, versatile indexing in there when it comes to back-end search terms. And I definitely would do that. have some variation with your back-end search terms for each one of those different um

you know child variations. But when it comes to like front-end copy, the stuff that's really going to get you ranked at the end of the day, I would not do much variation there. Here we go. Uh US got deactivated for some Canada KYC nonsense which I now sorted with correct docs. 15 days later, Canada active USA still not. Is this normal? Uh, Amazon's still looking into case. Anything else I can do? Uh, I would just continue escalating the case. In the US, you probably need to call the direct seller support line. Um, you could call Amazon account health insurance since it is a KYC issue. Um, but yeah, I mean, unfortunately, it's one of the issues of having like multimarketplace is technically they do operate on different basis and you probably will have to resubmit the documentation for the US side as well. Should I make any adjustments with my PPC targeting or just wait for new assets to come in, test that, and then make adjustments? Uh, I strongly believe it's my listing that's not convincing customers. Yeah. I mean, I'm always going to be a proponent of doing consistent uh, you know, adjustments around PPC targeting, but realistically, if like your biggest issue is your conversion rate, um, and it doesn't matter what target you have, like if you don't have any targets right now that have like even a decent conversion rate, we're talking like five 8% uh, at like a bare minimum, then in that case it is likely you're listing. Now, if you have some targets that are hitting like 10% even with bad assets, um then it likely is yes, a listing issue, but more so a targeting issue. You just need to find some better relevancy targeting. About two months ago, the CPC for my product was around 80. Uh then the product went out of stock. Now that it's back in stock, the cost per click for the same campaign has increased to $130. I'm also seeing uh the same higher cost per click in new campaigns. Sometimes I even bid a $150 or more, but I still don't get any impressions. Why is this happening? If you experience something like this before, yep. So, two different things here. One likelihood of why it is higher is because two months ago was January, which is the lowest selling uh season of the year, and everyone drops their cost per clicks insanely. Um that's part of it. Now, number two within this as well is that when you go out of stock, you lose ranking. And when you lose ranking, you lose relevancy in the Amazon algorithm. And so, it costs more to get you back into a good ranking and good area. This also goes through for your ad campaigns. And so, essentially what you're kind of facing right now is this aspect that Amazon is unsure if your product is supposed to be within the rankings there. Now, if you're not getting any form of impressions whatsoever, and I have a video that I would look up if you just go to our YouTube channel, which you're on right now, and search in the little search box the word impressions, I have a video that goes through like five different scenarios for why you don't have impressions. Uh, I would go watch that. It's like a 5 to 10 minute watch. Uh, and that video has saved innumerable amounts of hours of pain for people. Uh, so go watch that and I think it will probably solve your problems. Hi Noah, how are you? What's your solution to the latest stranded inventory bug? Fun fact, I actually just uploaded a video onto our channel about that. Um, couple of different solutions we have seen some decent success with. Uh, if you're in the situation where it's stranded inventory, but your FBA listing is still live, uh, the number one thing that we're seeing work is do a full update flat file. Uh so a flat file full update with your listing. Uh and that seems to uh push some of the as to allow you to uh have it back. Seems like there's some mismatch with listing copy alongside potential UPC mismatches uh with the upcoming uh delivery date. Now I think FN skew stuff also probably has a factor here because I'm not seeing this happen on people with like manufacturer barcode as often as I am for people have like FN skew code labels. So, I think that's part of it here. But, uh, if you're in that boat, you're good. If you're in the boat where it's taken down your FBA and it's not even switching over to FBM, uh, it likely is a catalog issue more than anything, and it'll be resolved here in a couple days. Submit a seller support case in the meantime, but unfortunately, there's not a ton uh, with Amazon catalog like bugs or issues or anything you can do. It's interesting how many of them they have lately. because I feel like historically there haven't been this many uh issues. But

maybe let's say I have heavy products that I want to only serve to nearby lo uh locals and I want to understand what people in my delivery location search for. I had an idea to restrict zip codes through FBM and run auto ads. Uh that way the search terms should be just from the ad served and this is a roundabout way to geoarget in Amazon ads. Just an idea. Don't know if it will work or if it's been tried before. Um so last time I checked, I could be wrong on this, but last time I checked, I was just talking about this with someone earlier. I don't think you can uh get down to specific zip codes uh on your fulfillment settings. Could be wrong. open to looking at that right now. Uh, and looking at your shipping templates because I was nearly positive. Uh, you could not do specific zip codes anymore. Uh, let's see. Let's create a new one. I'm just going to try this uh for myself right now because why not. Uh, so we will do this all together now. Uh, so we'll do this one. Domestic warehouse fulfillment preferences review. Uh, I don't know. We'll just do Amazon shipping U USPS. There we go. Maybe UPS. Cool. Fantastic. Uh weight region, delivery region. Yeah. So, if you're doing like Amazon shipping, you can't do specific zip codes. I was almost positive on this, but like fast possible delivery, longest delivery. Yeah, I was almost positive you can't do this. I think the most you can do from like a setup situation is this where you do by uh region with like states. Uh I don't think you can get granular with zip codes. I don't think there's any actual way to do that on your fulfillment. I could be wrong here. Uh I know like historically uh for regions you could set up like zone shipping. Um but Amazon last time I checked does not let you uh you know get that granular. If you really wanted to get that granular with things with testing, you need to just do direct to consumer. I and that's part of the reason why I don't think this is possible from an advertising perspective to specifically do that. Now, that being said, I know region specific advertising is fine. Uh, but doing like very location specific advertising is just not a thing on Amazon unless you do something like DSP I suppose because DSP you can actually get super granular into location and geo targeting from your advertising which you could do that but it's kind of expensive. Let's see happened to me. Uh, Amazon changed the winning contributor to a different seller ID of ours. Uh, so in our case, they changed it to our US seller token even though our DE account was the main. Oh, is this the wing the wing contributor thing? Uh, contacted sport and asked them to change the wing contributor since I am the brand owner. This wasn't too difficult. Uh, so what did you do? What was the outcome? Blah blah. Uh, asking and but there's chats going on in my chat now. I which I kind of like. I like when people are helping each other here. Uh, you need to make the main seller account. Uh, you are using the contributor. Okay, so he was in fact a brand owner. Okay, dude. I like how people are helping each other in the chat. This is what this community is about right here. Uh, just sellers helping sellers at the end of the day. Uh, I have units in AWD warehouse and about 100 units are inside of FBA facility. Why does it say the Amazon marketplace to people uh that they will receive the product in about 5 days? Uh, I have units AWD about 100 inside FBA. Is are your current units in FBA? Uh, are they currently in some form of FC transfer? Because that's probably why. If your units are in FBA, but they're in FC transfer, that's why. Um, secondarily to that, I would take uh and go to Amazon's inventory reports and look to see what the warehouse code uh that your products are currently in. because it could be that it's 5 days for shipping from New York to California, but it's one day New Jersey, right? So, uh those are going to be some key differences you need to understand uh with where your products at and also if it's currently in the middle of transer uh transfer zero conversions, bad targeting. Yeah, that it's if it's zero conversions, Anthony, that sounds like bad targeting less than is uh a bad product. Uh that's thing. So, I would probably say in that capacity, you do need to do some testing on your targeting alongside updating your uh listing. Let's see here.

Hi, Noah. Uh, our Canada FBA gets filled through USA FB USA FBA. Uh, how strict is Amazon for English and French labeling for the Cana uh, Canada market? Currently, Canada contributes $80,000 to our bottom line. Um, I guess the question when you say like English and French labeling, I'm a little confused what you mean by that. Do you mean like specifically the product packaging? Um cuz if you're saying like for instance that uh it like you're wondering if Canada has to be like French for the labeling and no you don't have to do anything like that. I mean as long as you're not misrepresenting the product as being in French or being in English when it is in French or anything like that you're fine. Uh you don't have to be super specific with that. Um, I mean there's nothing around your labeling, so to speak, that has to be that as long as it's like correct UPC, the product packaging is the same that it should be, so on and so forth. I previously applied for brand registry in the health category, but was told my brand name uh was registered in the music category. Is there a workaround for this? Um, I mean you would have to change your brand name registry within probably USPTO because that's usually when Amazon says that like you're brand registered in a specific category, it has to do with the USPTO, which also means that likely you could have had a lawyer that kind of screwed you over um because they registered your trademark in the wrong category or they registered it in the music category because you weren't aren't going to get approved in the health category. So, that's also a possibility. I have seen that before. Some lawyers are scummy. Not all lawyers, but some lawyers are just scummy, right? And so, they maybe wanted to take your money and get you the trademark no matter what. And so, they, you know, trademarked you in the category they knew they could get you trademarked in versus the one that would probably be more difficult. Uh, and then it goes to brand registry and it shows wrong category. So, you got to check USPTO first. And if it is showing you on the USPTO, you would have to get that changed to do anything on the brand registry side. I feel like I'm running out of keywords that are very specific and also uh those that are descriptive. So, I want to try to target more high volume keywords. Any tips on not putting budget down the drain? Here's what I'm going to tell you. Um, from an advertising perspective, just focus on longtail and focus on like once you get to a certain point, just focus on anything that doesn't cost you a lot of money and gets you incremental sales revenue, right? Um, I might lag here in a second as I'm doing this, but I found a product the other day that's a perfect example of the idea that it does not really matter uh what it is that you actually target from a product perspective, keyword-wise. Uh, and let me show exactly what I mean. We go. Get keywords for I hope this is the right product. It is. Okay. So, I found this product the other day. Uh, let me share my screen here. I think I'm lagging a little bit, but it's fine if I am. It's just an I vitamin, right? And I was found this while I was doing my SEO video. If you'd s uh sort by search volume for this product, all of the keywords that they have ranking in some way here from like a search volume or indexed for from a search volume, orders placed by me, right? Uh subscriptions on my account, right? Uh let's see, there was another couple online shopping, buy again, uh FSA, uh past orders placed by me. Like these are things obviously that people are searching because it's people who I don't know are like tech illiterate in some capacity or another. It's actually crazy to think that like 490,000 people every single month uh are searching orders placed by me in the Amazon search bar uh because they don't know where their account settings are. I think that's kind of humorous in a way. uh it does say something about the general people who tend to uh you know be on Amazon. But um you know that being said the big thing with this and the point I want to point out there is that after a while uh the idea of like if you have enough overall volume from your keywords and everything and search terms you just got to look for the incrementals things that aren't going to break the bank. They're not going to raise your a cost or anything like that but they're longtail phrases that are semi-relevant that get you incremental sales revenue over time.

Uh, yes. Amazon states that Canadian laws state that am labeling must be bilingual. I I'm almost positive that's not true. Canada label. Oh, so this is in specific category, which is why uh and specific for Quebec. Uh which is why. Um now I'm curious what your category is because I'm guessing that more than likely that's the case. So it's not actually for everything. Um so for instance, I'm guessing here that you're selling a food, beverage, cosmetic, or health product. Uh, which yes, you have to be bilingual with those things. Uh, that's just Cana that part. Yes, I would agree. I thought when you were saying label, I thought you meant like FN skew label or UPC, right? And I was like, that doesn't really make sense for why it would have to. Uh, but when we're talking about like nutrition facts and things like that, that part, yes. So, like CPG type stuff, uh, that would make sense for me, but unfortunately, yes. Uh, that probably is the case. uh nutrition labels. It would make actually that's a great thing. It would make no sense to not have nutrition labels in one of the primary two languages uh that somebody speaks in their country. Recently moved from one P vendor to 3P seller brand owner. Nice. Our buy box is currently suppressed because our pricing does not match the previous vendor RRP. What steps can we take to regain the buy box? Uh lower your price. um lower your price and slowly over time inch up your average selling price. That's your real option. Uh unfortunately, the realistic thing here is that you just you have to Amazon doesn't mess with like high pricing errors. They're not just going to randomly get rid of it. You need to have an average selling price. And the only way you can get an average selling price is by selling the product. Best way to do this slowly inch up price. Um, this is why when you transition from like vendor to uh seller side, typically it's best to do like a transition period versus like just immediately turn off the switch. Uh, do new campaigns have existing data on one as uh, does each campaign help each other out or on one account? Say I pause an exact campaign to save data and launch another exact, it'll still have the same data. No. uh campaigns typically are focused on like their own data. Now there is the aspect of what you're probably talking about is more so back-end algorithmic data. So like product ranking uh and relevancy towards certain categories and certain targets that data is going to be yes as specific versus like you know campaign specific uh which will help out individual other campaigns. Any tips on targeting products that are outside of your product category? I have products that get uh bought alongside our product but are maybe hard to target due to little relevancy. Um yeah, actually this is a this great one. There's a you can use from a search uh or from a report perspective. What is the name of that? Um oh market basket analysis. That's what I'm thinking of. Um, so for instance, uh, that's something that I would definitely do, um, at the end of the day. So like for instance, I'll just share this real quick. We'll do down so that people can see it. Uh, there we go. Yep. So if we actually look here, oh, I'm not sharing my screen. So Wellstone, great example here. Uh if you go to your brand analytics and go to your market basket analysis um you can actually sort by combination percentage. So uh we have like number of orders. So like how many orders somebody actually you know bought this alongside. So for instance uh you know for this product down here it's only 2% right 2% of the total orders that people buy this product they also buy this one but it's 270 total orders right same thing with this one where it's 2. 5 80 orders uh you know this is random one but this is what I would use as your market basket analysis and it's honestly one of the easier things at the end of the day again super low bid super low budget, but it's incremental sales. If you can help along some of these products that people typically purchase alongside, it's the same likely customer demographic, then there's no reason you shouldn't do minor targeting towards them.

Hi, I want to change my Amazon model from online arbitrage to brand direct, but I don't know where to start. Can you recommend any videos that go really basic? I I'd like to understand terms, processes, and value ads. Um, I don't know any off top of my head for like brand direct type stuff. I'll be entirely frank. Brand direct is really difficult in this day and age because you're not competing just I mean you're now when you do brand direct. You're competing with giant corporations. You're competing with pattern, right? And if you don't know pattern, look up pattern because that's what they are. They're, you know, one p brand direct, right? uh they are a brand direct wholesaler essentially um and they are now so large that they got listed on you know the uh the NASDAQ or the stock exchange whatever um you know with their own thing even though their value has gone down a little bit whatever uh the big thing there is that brand direct is so hard the only way realistically in this day and age for like somebody to break into brand direct is either like one build yourself like a catered audience like for instance me I get probably one to two brands per month that offer uh for us to sell their products on their behalf, right? Uh and that's what brand direct is if anyone is curious. Um that's probably the big thing. But like you can go around find brands that aren't selling on Amazon that you know about uh and you can offer to do it for them. That's the best way to do it. But I don't have just like a recommended video on it unfortunately. It's just really hard in this day and age. category is kitchen and dining. Uh we are adding custom printed zippered poly bags for food storage items. So based on what you found, we are okay uh with custom uh printed bags in English only. Thanks. Um yes. Uh because it specifically it's not a consumable. So most of the time with the or not Canadian law around it, right? uh it is specifically for consumable type products that are going to have uh labeling facts around the product. So ingredients in the product typically uh and that's where they say it has to be English and French. Um so if you're not selling something that's like ingredient oriented then yeah you'll be fine um with that because it's not something that actually has to have like a labeling standard to show the ingredients of it. Uh my question about brand registry was about another seller having the same brand name in a different category. Is it possible to have the same brand name registered in different categories for different sellers? Yeah, if you go to the up USPTO, you can literally see that I don't know, type in literally any word and you'll see that there's like 45 different people who all have that same word trademarked. You can have a trademark or a word mark. logo all sorts of trademarks that brand registry will accept based on different categories. That's why the USPTO does trademarks based on category because for instance uh two different people uh you know could be selling very very different products but also both came up with the same name around the same time. Uh and there's no reason that they're going to compete with each other. Now, there are certain cir circumstances where if you're a large enough brand recognition type name, you're not going to be able to get it, right? So, people aren't going to be able to, you know, trademark Apple for, you know, some random thing at this point in time. But, uh, for a lot of just like random word marks and logo marks and things like that, yeah, you can get brand registry and trademarks. Makes sense. So, I always have an ongoing exact phrase, broad and auto, then just edit inside them as needed. Yeah, definitely. But you should also add some new ones in there as well. You should create new campaigns. Don't just add things all the time. Um, no more than five to 10 targets per campaign at any given time outside of auto, of course, but everything else keyword basis, five to 10 targets. Yeah, I'm using the basket analysis, but for example, some are travel books that are bought alongside our travel gadget. if I haven't had any luck when trying to target. Yeah, it it's super incremental and I wouldn't uh target for things like that, I would not target the specific product. Right? If you're seeing multiple of a similar type of product, I would do a category targeting rather than a direct product because it means that people who generally purchase in that category and this is where we would consider like a cross-ell uh situation, right? And there's actually something you could do as well here. and I'll kind of show it uh or I'll see if I can show it, but that would be there are specific like Amazon Marketing Cloud uh audiences that are built for this exact thing. So, if I go to Amazon Marketing Cloud

forgot what the exact name is. Let me see here. Let's do audience. Uh I will find it for you real quick. Maybe they don't have it anymore. There used to be a uh audience that was specific to bought in similar categories. Um I don't see it right now, but it is one of those things that if you can find it, I would utilize something like that within that ad as well when you're doing category targeting. um just because you can see obviously that's like something that people would utilize, right? And how they would do things uh or how they purchase the general customer. Uh when do you recommend sponsored display campaigns? Um not often. I usually don't recommend spending more than like 2 3% of your total budget on sponsored display. Um usually you're going to be wanting to spend a couple thousand dollars and you know 510,000 before I even think sponsored display is going to make any difference. biggest aspect for sponsor display is going to be like retargeting and audience targeting. But realistically now again with like the ability to make your own audiences within uh Amazon marketing cloud sponsor display is it's what it is. It's just DSP light so it's okay but don't focus a ton of time on it. It's not super high conversionheavy but is awareness uh driven more than anything. So it's a big part of it. Anyways, um all right guys, that's all the questions today and we're just about time. So, it works out well and my uh my voice is giving out because I've been talking all day today. Uh but all that being said, uh again, my name is Noah Wickham. I'm VP of sales and marketing here at My Amazon Guy. Uh if you guys don't know who we are, we are a full-ervice Amazon uh and direct consumer agency. We work with over 400 different brands every single month on basically growing their sales online in e-commerce. So, if you're somebody who also wants your sales uh to be grown and wants to scale on Amazon or in direct to consumer marketplaces, feel free to reach out to us, book a call with one of my expert team members, and they will walk you through how we can. So, all that being said, I will be uh I'll be back next Friday uh again this same time, 12 pm Eastern. Uh until then, everyone have a great weekend and a great week ahead. See everybody.