much. Next up, I'm going to have an interesting one to discuss, which is Walmart, ticker symbol WMT. They had a 5. 3% dividend raise. Plus, they announced a $30 billion stock buyback program. That is another way that companies reward their shareholders, and Walmart stock has absolutely been crushing it in recent years. In terms of share price, it's up 171% over the past 3 years. That's about 5% off its all-time high. Now, this one is interesting because on the surface, Walmart's looking quite overvalued, and it's a similar story to what people say when they analyze Costco stock. These companies are starting to trade at very high multiples. But this is where you have to dive into the actual businesses underneath cuz there's actually a very interesting story to tell. With Costco, you have a very significant portion of their profitability, which is coming from their memberships. So, although that's a small portion of their revenue, that is high margin subscription profits. and they have a clear path to growing that membership base year after year, not even accounting for any potential price increases. And they definitely underpric their memberships, but that's on purpose. That's part of their strategy. And I think this is a factor that people aren't thinking about when they analyze Costco. And there's some of that going on even with Walmart. Slightly different. And we'll be able to see this actually if we load into Excel and I try and copy in the KPIs for Costco. So here you can see a little graph of the Costco membership fee, their quarterly revenue. And over the past six years, this has nearly doubled. So, as we go back to Walmart, there is a similar story going on. And it's in two businesses. They have their own membership business. I believe they call it Walmart Plus or something like that. So, this is a subscription membership, high margins. Then they also have a Walmart advertising business, which will be another big profit generator long-term for the company, for their e-commerce side. And if you've studied Amazon stock, you know what a big profit driver ads is for Amazon. So, in my opinion, I think that's why we've seen such an acceleration in the PE ratio that Walmart and going back to Costco, why these companies trade at such a high multiple. We know that they're huge. They have a dominant market position, but retail, it's super low margin. It's not a very profitable business. But with Walmart, we have their membership and their digital ads business, which is increasingly becoming a larger portion of their overall profitability and arguably will attribute more to their bottomline profits in the coming years. And what that will mean is that they'll have more capital available to reward shareholders and raise their dividend. But with that said, this latest 5% raise, it's pretty conservative. It's actually fallen below what they were doing recently. The raise prior was 13. 2% 2% and the one before that was 9. 2%. So, personally, I was thinking Walmart would stay on a heavy pattern of higher dividend increases and I think in the coming years they'll go back to that. But for a while, I thought Walmart was a complete dog that was overvalued because from 2013 to 2023, they had a decade where they were only raising their dividend payment 1% about a year. And the company, they have a lot of room to be raising this payout because it is quite sustainable around a 20% free cash flow payout ratio, 34% net income payout ratio, and we know that they're accelerating their share repurchase program. So on a go forward basis for Walmart, I would expect higher dividend raises, but with a 0. 78% forward-looking dividend yield and a historically high P ratio. Like I said, Walmart's been starting to trade at a much higher multiple. They were never even in the 30p ratio range and now they're in the 40s. So Walmart, it's trading at a premium right now. I don't think it's a buying opportunity, but it's also not super overvalued because as I was mentioning, they're rerating the business because a higher portion of the actual profits of the business are becoming these higher growth. They're businesses with a higher capacity to grow in the future and they'll typically trade at a higher multiple compared to retail. So, it makes sense, but that doesn't mean that it's attractive right now either. Next up for stock number