Why the sleep market is messed up

Here we go again in our specialist bed store. So, choose the right pillow for your sleeping position irrelevant of what size and shape you are. So, if I'm 5' 3, still using the same size pillow if I'm 6'2. Apparently, this beast is for front sleeping or back sleeping. So, whether you do that, it'll do that. There's no difference. That doesn't make sense. Back sleeper, if you are a back sleeper, make sure you get something thin. This does nothing, but at least it's thin. Same with Oh, no. This is a side sleeper. So, these are all side sleepers. Okay, let's just see if these are all side sleepers and I'm a side sleeper. Then these option one, uh, option two, option three. Oh god, there's actually nothing there. That's magnificent. An auction four. This is a cocooning of memory foam. Help me.