Campaign total budgets vs seasonality adjustments

Campaign total budgets are now available globally. What is it and how should advertisers use it? This allows advertisers to set a total budget amount to spend over a specific time period. Advertisers should use this when they have a promotion or a time period with a hard start and end date like a holiday sale or a product launch where you have a set fixed amount of money that you want to spend. You want to make sure that your campaign is not limited by other factors like limited by target because if that's the case then our system may fail to spend the total budget and by end date. — Where do seasonality adjustments fit in? So seasonality adjustments can be used for like a holiday peak period or for unique times where conversion rates are going to be higher. But I'd emphasize it'd be for like short spikes in conversion rates. So like a 3-day flash sale. So, it's not like, I know that Q4 is my peak selling period, so I'm going to set a seasonality adjustment from October through December. That's not what they're designed to do. — Just for specific, like, oh, we have this sale that we've never had before, and we really want to tap into these customers and get as much volume as possible.