Как начать большой бизнес? / От киоска до миллиардной компании / Товарный бизнес

By uniting, we strengthen each other in many areas based around one ecosystem, growth of about 700 pro, this is the only way to attract a lot of people, there are bugs in the marketplace, with the help of young guys, they grasp it all very quickly, it's already a different scale, So guys, we are waiting for you

we are now in one of the buildings of our warehouses, where there are more than 5,000 square meters, active work is underway here, we are planning to do one of the Big fulfillment services here, send goods on the marketplace, my business consists of several areas, the main core was initially an offline business, 26 stores At this stage, and before there were 70 In addition, we have cargo transportation, films, procurement, we ourselves trade on the marketplace, different businesses that flow from one to another and strengthen each other. I started transporting goods from China for myself, then I saw that there was a lot of demand. I opened a company that deals with cargo transportation for other entrepreneurs. Initially, after I went online, I started packing goods for myself, I saw that there is also demand for this, in addition, we also have a Club for Entrepreneurs have a common community where people communicate and exchange information, and I also learn there. I see how to promote, for example, cards. Imagine 90 people working to promote their cards, and someone learns something. They talk about it at general meetings. Well, in any case, there are bugs in the marketplace system, and we use these bugs to achieve good results. Just yesterday I watched the film "Keni Papa," a very cool film about how all of us individually, ordinary people, when united, can achieve great results. To play, a team is needed. Do you have it? What about me, Igor? I'll go too. I'm with you, too. The most difficult moments are when people are close to each other, which gives multiple growth, and it turns out that we have many areas based around one ecosystem and generating profits. We plan to become one of the largest freight companies that covers all stages of the marketplace problem, from purchasing goods from the factory to loading marketplaces, everything is done on a turnkey basis. For the client, of course, we will develop a personal brand. Many people are now saying that people want to buy. People want to work for people, people want to be partners with someone I

know, how did it happen that we started working with factories? And in general, we went to China. There was a business meeting where I was sitting with my brother and listening to an entrepreneur who was talking about business and he said, “When was the last time you were at the manufacturer of the products you sell? ” And I was n’t even there the last time, I thought, “M, it’s a good idea, I need to go,” and in 2-3 weeks my brother and I were in China. Intermediary or the Bayer business process. Freight transportation is naturally profitable. We see there what causes the price increase. We understand that it is possible to pull out some elements that are unnecessary in order to avoid price increases. It will change the freight transportation market very strongly. By uniting, we strengthen each other. There is no such thing that I can constantly handle two or three containers every day. We load a cart together. This allows me to talk more broadly with other partners in China, having this common

strength when choosing a warehouse. The most important thing is high ceilings, fire safety, a guarded area, the wiring is in order, and the location should be very suitable. Here we are. 12 minutes to the southern gate, warehouses are becoming more profitable and more desirable from entrepreneurs than space for offline businesses. We will build warehouses for ourselves. You can equip this warehouse for yourself, make all the conveniences so that the warehouse functions so perfectly that it will lead to the optimization of all processes. Why did we take warehouses twice as large in area? We see geometric growth in this direction so that we do not have to change warehouses every six months. The area is much larger than required, we can use it for storage. Well, that is, to recoup 40-50% from what we can. At this stage, I am losing money. I manage all these processes and, as the core, I am in the place where exactly everything will circulate and I can directly influence the result. Now we are moving, because of this, such a mess, but soon everything will be clear. An OSKA is being written for this warehouse, which will very clearly show where what goods are located. We have three floors. It turns out that the administrative level is on the third floor, packers are on the second floor. Flight storage is already underway here. We have an elevator specifically for the third floor that takes us up to how much area for security guys everything for you and for us too here will be this personal storage suitable such a beep to know that here is already a different scale So guys we are waiting for you honestly I will say that today is the first day that I am here we were supposed to shoot a video in the office I just moved everything here yesterday naturally this is a very important factor when you are in a place where exactly very global changes and these are global changes for our company the

first partner This was my friend it was a long time ago in Surgut on enthusiasm it was of course MITO I bought out his share and we remained very good friends and to this day We are friends now he came from Surgut he has a factory here the first partnership allowed me to realize well that you can always remain human even if there are some kind of financial mergers what kind of investors I want for myself you alone cannot achieve great results if there are no responsible people around you I choose those partners who themselves started from scratch and achieved some kind of result Well, for example, we need a partner who is in China this is my brother who will manage all business processes from procurement to Cargo transportation to Russia, a partner who maintains accounts, a partner who manages fulfillment, partners who have big money, I personally stood in Surgut at the market selling some goods, had a lot of communication with people, people who in one way or another use certain words or some kind of behavior. You understand that these people can betray you or can remain faithful. And from this experience, there is trust in certain people. Hello dear. Happy birthday, I am currently filming and I could not help but answer for the second time, it would be wrong. I wish you the most important health and family well-being, so that all your relatives are healthy and happy. And I hugged

you for the last six months, which allowed us to expand, this is to increase the throughput of our warehouses by attracting new partners, and at the same time, our warehouses are expanding. There are companies or partners that could not attract clients. And we had clients for a certain percentage. They became our fulfillment network, which allowed us to increase throughput. We have no problem attracting investment. We had a problem passing these goods through Miki in order to pre-cook. to do for the marketplace and thanks to the fact that we are in a hurry with a lot of fulfillment services, they became part of Joy City, we were able to develop very

quickly. Competition is wrong when people don't negotiate with each other, for example, offline. Yes, what happened? My competitors came and lured my sellers and it turns out they gave better conditions, not to their own advantage, but realizing that if my sellers left, my store would be closed. I talked to them and asked them not to do what you are standing here for. This is a free country, isn't it? And this is a private store. Isn't that right? From here, unfortunately, people only thought about their own benefit and this is not bad when you act directly to harm the business of a person who somehow created it in an environmentally friendly way. You come and go to him and pull out the elements that maintain the viability of the business and your business begins to slow down. Well, money ring. This I will say that this is environmentally friendly. Every business has its own opportunities. Big businesses cannot look at small businesses and act the same way. As a small business, a small business is more nimble and faster. Big businesses will not be able to do this yet. You delegate to your employees, an employee here or there, your deputy, for now. He will pass on and approve every action, and the owner of a small business makes the decision and acts on his own, while large businesses use their own tools. This is market dumping. Because I have been observing for decades what happens in offline business when huge hypermarkets come in and start dumping, and this is the only way to somehow attract a lot of people. A small business takes 20 square meters and pays 20,000 there, while a large business needs to pay tens of millions there. How can it attract people? In order to pay these rents, it cannot set the same price as a large business - it's like where all the rivers flow to it. Why do they flow because it is lower. But to rephrase, yes, there you need to be below the market for all the rivers to flow to you, to maintain the state of the ocean. We find with the help of young

people and see how they act. Young people immediately pick up new trends. Well, for example, say in 2017, I heard about marketplaces, but I went, and promising young people who saw the future came in and are now achieving very great results. It's very important to have young guys around you who grasp it all very quickly. Why, for example, do professors go to university to teach? They're wealthy there. They've discovered some new technologies and they go and teach at universities in order to have contact with a new vision of promising smart students. It's very interesting for young people to have such professors, and for a professor, a new

vision. I was selling glasses on the street in Surgut. I wanted to scale up my business. I decided to put up glasses stands near the store to sell in the summer, and at that moment I needed to show up as a leader so that they would come and work for you. And who will you take from the outside? Well, back then, there was no understanding that hiring people from the outside was for me, for example. But it was necessary from someone's circle. We were three at the gym. I offered the guys a summer job. Get me the address of this Chinese guy. Okay, I'll get it by morning. The coach is great. I offered someone a phone number, someone this one, to pay for school there, and the salary for them, I don't know why it's the word salary for them, it's a little unclear. I made an offer and kept my word, and people worked for me, and then I realized that I need to give people what they want to close some pain. There were difficult moments when my employees, right in my business, created their own businesses and robbed me. It was a very tough choice for me. I had to choose to become bad or good, but bad is very rude, do not consider people as people, do not settle accounts with them, do not sit, do not communicate, do not educate. But you just do it or do not do it. You make a mistake, you get a fine, or be able to convey your values ​​​​in order to re-educate that you do not need to do this. I made a choice. Stay with a fair manager in my business. A leader is an ordinary person who is ready to take responsibility for the fact that he made a decision. I can say that it is like an organism that If it turns out that your body is healthy, the brain will be healthy. Well, for example, I am now sending my team on vacation at the company's expense. And if we do not react in time to recruit a healthier team with more correct values, the brain will work well. The most important thing is to be able to remove excess noise from your head, energy is sucked out, there is a lot of noise in your head and a lot of thoughts that can be directed in the wrong direction.

Why are we now cutting back on offline business because Everything is moving online. We're marking time offline. We see a year-after-year decline in buyer capacity in offline business. There's no growth trend. The sooner we jump out of there, the ship can drag more people to the top. Our planning horizon is generally in the next 20 years. The ultimate goal is to become a space company that will launch rockets into space with the goal of having some part of the opportunity to influence the future generation, who will strive for space. We're growing very quickly compared to last year, our growth is about 700 pro, and these plans that we have allow us to attract larger investors to our company.