Case Study: Perfect Harmony Health Simplifies Complex Science into Compelling Stories

Before the rebrand, it felt like our community and even our clients were not 100% clear on what we offered as a nonprofit, um specifically as a nonprofit of neurologic music therapy providers because that's unknown as it is. And music therapists are always advocating for what they do. Um we felt like we had to throw out a lot of scientific knowledge to people, uh but it wasn't really connecting. Our story wasn't connecting. Our clients weren't hearing it though they were coming to see us week in and week out. Before our experience with Corporate Visions, we tried to reach a wide variety of audiences by touching on all the points that might matter to those individuals. By doing so, we ended up creating a very chaotic message that didn't make sense to anyone that it reached. And so, we were really looking to clarify our message and find a way to reach those audiences in ways that were meaningful to them and didn't just shout informational bullet points throughout the way. My name's Joe Collins. I'm a facilitating consultant and had the pleasure of working on the Perfect Harmony Health message. It was so clear just that the level of science and their scientific knowledge was off the charts. And so, this was not a message for tambourine camp. Like this was real science and it was very clear right from the get-go. And so, once we established that, that became the nucleus of the message. Everything we did just built from there out. So, working with Corporate Visions was really just a wonderfully educational and validating experience. When we entered on day one, we were feeling really dis- disheartened and downtrodden, especially coming off the heels of 2020. Um we felt we were talking in circles and we weren't being clear and they weren't understanding our vision. And when we came back from meeting with them, uh they were saying our mission to us clearer than what we ever could and it didn't have to have the scientific language or anything. And we were really able to leave our time with them feeling reinvigorated and inspired to move forward and really share our cause with the community we serve. We were just blown away by how quickly they completely understood all of our whys, all of the reasons that we do what we do. They were able to just convey it back to us in a way that was so just concise and right on point. The stuff that had taken us years to try to put together. I mean, they had it in a couple of minutes and 100% better than we would ever have said it ourselves. It was virtual. I could see their faces as I was talking through it. I was drawing up on a flip chart. And, you know, you could just see their smiles getting bigger and bigger. And there's one point the visual where I have these dots that are indicative of kind of benchmarking, but since they are a music company, at one point those become music notes. And it's this kind of pivot in the story. And you could just see just their faces were lighting up because it really was their story. And they just as soon as it was done, they're like, "We want to use this afternoon. " Like they were ready to go. No practice, no nothing. They were ready. Um so, it was really amazing just to see, you know, their work come together and help, you know, be a part of helping them find their story. — Now that we have our new brand, our new name, and became Perfect Harmony Health, we were able to launch a whole new website, um create new marketing materials. We redid our entire social media. And now we are having people engage with us online um significantly more, higher click rates on our newsletters. And beyond that, people are engaging with our nonprofit events and fundraisers. They went from being wildly unsuccessful to us having our most successful event that we'd ever had with our highest attendance, our highest fundraising dollar amount that we had ever raised. And we did that fundraiser only 2 months after our meetings with Corporate Visions. — With our new messaging and branding, it's been great um with our team because we are all using the same language. We're all on the same page, you know, whether we're talking to our clients, donors, whether, you know, we're giving a presentation or just, you know, giving a little elevator pitch to somebody that doesn't know what we do. The language is all the same. The mission is the same and it is absolutely changed how we're doing business. I think the opportunities for us are endless moving forward. Now that we have clear messaging and branding and not only are we able to tell people who we are, we really know and believe it who we are. We have opportunities we could have never dreamed of and so we're really excited to take the product we received from Corporate Visions and build our future on it.