Agile Marketing's Top Challenge: Capacity Mismatch | The Agile Marketing Edge Shorts

Capacity mismatch is the most cited challenge Agile marketers mentioned in this year's State of Agile Marketing survey. In this episode of The Agile Marketing Edge, Andrea Fryrear digs into one of the most uncomfortable findings from the 9th Annual State of Agile Marketing Report — the collaboration gap that’s quietly slowing teams down, eroding trust, and killing performance. Because the real problem isn’t that teams don’t value collaboration. It’s that most teams think they’re collaborating well… when they’re not. What You’ll Learn 🎯 Why most marketing teams overestimate how well they collaborate 🎯 The difference between process problems vs. coordination problems 🎯 How Agile teams reduce bottlenecks — but expose new challenges 🎯 Why collaboration issues are structural, not cultural 🎯 The specific practices that actually build trust across teams 📌 Subscribe to The Agile Marketing Edge for weekly episodes that turn Agile theory into real-world marketing breakthroughs. #agilemarketingedge #agilesherpas #andreafryrear #agilemarketing #marketingoperations #aiinmarketing #martech #marketingleadership #digitaltransformation #marketingstrategy