Keeping it Simple: The Four C’s of Content Strategy #TweetLikeAPro

how can you simplify your content strategy to make it more manageable developing a Content strategy while also running your business can sometimes feel daunting given everything else you have on your plate but ultimately having a well thought out content strategy will make everything else run much more smoothly and give you a clear focus when it's time to turn your attention to your presence on Twitter so how do you get started follow Twitter's four c's for True tweet success be consistent be casual be creative and be conversational let's start by discussing how to be consistent one key to success is showing up steadily and dependably when it comes to your content strategy it's not only about having a regular Cadence of tweets it's also about regularly showing up to join conversations happening on other feeds make it a habit to tweet or retweet regularly if you never tweet you can start slow consider posting just once to a few times per week to start this will help your followers and those interacting with your posts to understand that you are engaged with the conversation as your habit strengthens you can ramp up your activity next be casual the best person to be on Twitter is yourself being authentic will resonate much more with your audience than trying to mimic other accounts allow yourself to have fun with your tweets and replies don't be afraid to experiment after all how else will you learn what gets your followers talking the third C is be creative at its core Twitter is a text-based social media service but it offers a wide array of tools to help you vary the appearance tone and personality of your content let's take a quick look video and images optimized for Twitter drive an increase of up to 33 percent in emotional engagement even more strikingly 97 of people focus on visuals on Twitter gifs increase brand recognition while showing off Your Lighter Side tweeting a gif spotlights your humor humanizes your business and adds Flair to your message polls Twitter polls or a tried and true way to interact with your audience explore new ideas and develop an understanding of people's opinions emojis a well-placed emoji G or to add a motion visual appeal and a splash of humor to your tweets once you've been tweeting for a few months and you've gotten familiar with the platform and its tools it's time to dig into your Tweet analytics the data from this tool will help you find out what kinds of content resonate with your audience take note of your top tweet mention media tweets and top followers month over month this information is useful in shaping your content plans for the months to come finally let's discuss the last C be conversational similar to how we strike up conversations with potential customers to better understand their needs in face-to-face interactions the same applies to how we should interact with them online in particular don't forget to talk with your customers and other like-minded business owners by responding to tweets that mention your business and chime in when someone from the Twitter Community is in need of a product or service your brand provides Twitter has a multitude of different communities built around shared interests requests to join the ones that are relevant to your business Within These communities you can contribute to Niche conversations thereby building your engagement that covers the four C's by keeping the goals of being consistent casual creative and conversational at the Forefront of your content plans developing an effective Twitter strategy will become far less daunting and an important factor in your business's growing success ready to learn more visit business. twitter. com for more resources to help grow your business on Twitter boom