Money20/20 AI Session Teaser: Steve Mugford, Persado Board & former Capital One EVP Head of Strategy

Stephen Mugford, a member of the Persado Board of Directors and former 21-year EVP and Head of Strategy for Capital One, will speak at Money20/20 USA 2025 in Las Vegas, along with Raj Date, the first-ever Deputy Director of the U.S. Consumer Financial Protection Bureau (CFPB) and Managing Partner of financial services-focused venture investment firm, Fenway Summer. This video provides a brief overview of the session, titled “An AI CFO in Everyone's Pocket.” For example, during the session, the speakers will net out the challenges and opportunities that financial institutions face in the era of Agentic AI. They will discuss key questions to explore, as well as strategies that retail banks and finserv organizations can use, to seize the opportunities posed by this transformation - tackling considerations, including: ∙ What happens when every consumer has a personal 24x7 agentic CFO working to manage their financial health? ∙ How can you adjust product and pricing strategies when you have to accommodate shifts in profit pools — and even to balance sheets themselves? ∙ What happens to traditional marketing strategies when the speed of the market accelerates and you have to appeal not just to humans, but also their “robots”? ∙ Are your compliance and regulatory teams ready to support this disruption and acceleration? Reference Links: 🔗 About Steve Mugford: https://us.money2020.com/agenda/schedule#/agenda/event/an-ai-cfo-in-everyones-pocket-e103-70113/stephen-mugford-s103-104161 🔗 Money 20/20: https://www.money2020.com/ 🔗 About Raj Date: https://us.money2020.com/agenda/schedule#/agenda/event/an-ai-cfo-in-everyones-pocket-e103-70113/raj-date-s103-104160 🔗 Fenway Summer: https://fenwaysummer.com/ 🔗 An AI CFO in Everyone's Pocket: https://us.money2020.com/agenda/schedule#/agenda/event/an-ai-cfo-in-everyones-pocket-e103-70113 Transcript: 0:00: Hi, I'm Steve Mugford, and I'm inviting you to attend an important session at Money 2020 coming up on October 27th in Las Vegas. 0:09: Retail banks and fintechs are about to face an existential challenge from AI. 0:16: What happens when everyone from the largest company all the way down to the smallest individual has a full-time 24/7 professional CFO. 0:27: Or agenttic CFO working on their behalf to manage their financial health, to manage their financial choices, and to preemptively and proactively make choices on their behalf. 0:40: What happens to traditional marketing strategies when the speed of the market accelerates and you have to appeal not just to humans, but to their robots? 0:49: What happens to product strategies and pricing strategies to accommodate shifts in profit pools? 0:55: What happens to balance sheets themselves? 0:57: Will your marketing and product teams lead this transformation, or will they follow? 1:03: And as critical, are your compliance and regulatory teams ready to support this accelerating change, or will they choke off innovation?