COMPLETE Amazon Product Research Tutorial!

product research is the key when it comes to success on amazon and in this video i'm going to show you exactly how i do it with this really powerful product research software what's up everyone paul here from dropshippingtitans. com where i teach regular people just like you how to start your first successful drop shipping store when i first started drop shipping on amazon i didn't see a tremendous amount of success right away but once i learned how to do the product research and i'm going to show you today it really made a huge difference with my business so here i am on amazon we're going to get right into this not going to waste any more time and i want to show you exactly how i do this so what i'm doing here with product research is i'm looking for products that have ideally like this is the most ideal that they have really high demand low competition and i can sell them and buy them from either another retail website like walmart. com or even a wholesale supplier that i have a connection with so those are both the different types of models that i teach i don't actually start on amazon because there's really great software that i have called amz scout helps you with not only drop shipping but fba they have a ton of different tools that are really useful if you do end up signing up for them after watching this video i would appreciate it if you support the channel by using my affiliate link down below but that's up to you if you want to use that the tool i want to show you because

you see they come with a whole bunch of tools here is their product database i'm going to click on that one you see i already have a search in here but i'm going to do a new search and this is how it works so i'm going to choose in the categories any category that i want to sell in now you can select all but you might be gated in some of them so i'm just going to select garden and outdoor and the other one was tools and home improvement home and kitchen let's do those because i like those categories i'll click apply and then you can enter

in here a keyword now what do you enter for the keyword you can enter in anything that you're looking to sell like a table like a chair but another great tip is you can enter in a brand name here so if there's a brand that you know that your supplier sells especially if only they sell that item then you can go ahead and enter that in here so i go to my supplier's website or the csv file they sent me if it's a wholesale supplier and see what brands that they're selling and i'll plug in one of these brands here it helps if it's a brand that only they sell but that doesn't happen often in this case i'm going to use mainstays as a classic example because that's a brand that only walmart sells and the benefit with that is anything that comes up we know it's probably being drop shipped from walmart onto amazon so then you could choose a minimum and maximum price if you want i'm just going to do a 20 minimum price that's not like a hard rule for me especially for doing manual product research we will go cheaper than that but since the software is doing all the work for us we might as well find things that are over 20 bucks and for right now i don't care about the reviews and then i'll click on find products so these are the results

that it spits out and what it will show you is pretty much a lot of the information that you need to know in order to determine if you are going to end up selling this item of course it shows you the photo and it tells you the product name right here in the asin if you don't know what an acen is it's kind of like a skew number sort of that's assigned by amazon basically a unique number that's been assigned by amazon for this product so every product on amazon has unique asin and you can't have the same product more than once on amazon with different asins it does happen but it's not supposed to more importantly what you can also see is the seller right here it says mch that means merchant that's excellent because we want items that are being sold by third party merchants and not by amazon so that's a good sign right there that's one of the things i look for i also make sure it's a category that i can sell in but we've already done that by choosing the right categories and they also look at how many times it's sold in the past month that's what this tells you i like to see that sells at least once a day on average so we're looking for at least 30 sales a month the more the better normally if you're doing product research on amazon let me actually pull up this item and you can easily pull it up just by clicking on it amazon doesn't give you that information normally you'd have to scroll down to the best seller rank and i see that this is 250 000 in home and garden the general rule of thumb is that you want your best seller rank if you don't know what best seller rank is in the category of home and garden there's let's say a million items in there they'll put the most popular item will have a best seller rank or bsr of one and then the least popular product that pretty much never sells will have a best seller rank or bsr of a million so you want it to be as low as possible so 250 000 is an okay number we aim for at least 300 000 or less but that's just a rule of thumb because 300 000 in home and garden might be really good but 300 000 in pets might be really bad it really depends on the number of products in each category and how well all the products in that category does in general so that 300 000 is just a rule of thumb and what's much better is this right here where it tells you how many times it's sold in the past month this is really what we want to know and the fact that it sells 270 times a month that's excellent that means it's selling multiple times a day it also tells you the estimated revenue you know they multiply 270 by the price and here they give you the best seller rank so immediately this

one is catching my eye because it obviously has high demand for this product but we also have to see what the competition is like and more specifically if we can actually make a profit when we sell this item so again you can click on this that just opens it up and i like to click on the right to see who else is selling it you can see that there are other sellers on this product and we can see all of them right here i like to double check that there's no other amazon sellers i like to make sure that it has at least five other sellers and ideally less than 20 sellers on the product and it seems like that's the case here because there's only 11 sellers on it which is more than five and less than 20. so this one's really good and some of these sellers are really bad like 35 feedback or they don't have any feedback at all so those are ones that we would ignore so in terms of the number of sellers that's it's not the most important thing but we do see that one checks off that box but the bigger question is can we sell this and actually make sales and still make a profit because you see the cheapest price here is 56. next one up is 56. 48 56. 49 can we sell it for somewhere in there because if we can we are going to make sales so first what we have to do is actually find this product where is this being drop shipped from is it being drop shipped at all and how much is it being sold for so what i'm going to do is because this mainstays i know it's going to be a walmart product let's see if we can find it an easy way sometimes to do that is to copy or search for the title in google it's a set of four and here is

it right here and the first thing i do is make sure that this is the right product so i compare the photos the title although the title can change and a lot of times the description as well so this is a 24 by 36 black set of two let's check it out on amazon it's 24 by 36 set of four but what this person is doing or these sellers are doing is they're creating a bundle so what they're doing is that whenever someone orders this from them on amazon instead of just buying one they're buying a quantity of two which is equivalent to a set of four i hope that you followed that math there so that's what they're doing this would actually cost them 40 bucks to do that so let's now pull out a calculator what you would do is 19. 99 times two is 39. 98 that's the cost of fulfillment for this what you can then do is search for the amazon fba calculator now we're not going to do

fva but you'll see in a minute that this still works for us and the first thing that comes up is what you want to use because this will tell you if you can actually be profitable with this item with the fees so if you're not logged into your amazon account that's okay just click continue as a guest then it asks you first for the asin so we can get that from amz scout with the acen right here i'm just gonna copy it paste click search for merchant fulfilled if you're not doing fba it doesn't matter what you put in here that only matters for fba so the item price is how much you're going to sell it for on amazon so in this case the price of the item is 56 dollars so i'm going to plug in here 56. the shipping is zero you actually want to put anything in there and then the next thing you have to fill in is the cost of the item this is how much it's going to cost you to fulfill the order that's not only the price of the item but shipping as well so in this case we know 39. 98 walmart has free shipping on all orders over 35 dollars and i'm sales tax exempt so we're only paying 39. 98 and then click calculate and it tells me my net profit every time i sell this is 7. 62 now that's before getting things like cash back so with walmart we have a five percent back card so in addition to the seven dollars and 62 cents we're also receiving five percent back every time we spend this much so that would be in another two dollars so it's basically nine dollars and 62 cents every time we sell this item so what does that look like now well coming back to amz scout we see that this is selling 270 times a month so if we take the 962 and we multiply by 270 we see that's a profit of 2600 now you're not going to get all of that but you're going to be the lowest price so you're definitely going to get a large portion of that and that's just for one item right there so this is a really cool way a really easy way to see how well this item will do in your store based on the competition and the demand and all that and luckily amz scout kind of spits out that information for

you and makes it really easy to see it right here so what i would do then is go through all of these products right here and do the same exact thing and you see that there's a lot of them right here so luckily this speeds things up because it gives you all the information you need really fast like i would immediately ignore any of these that have less than 30 sales a month but luckily amz scout you know they know what we're looking for they're putting these popular products right in front of our eyes which is really cool to see so another cool feature about amz scout that's also helpful let's say i'm just i want to do my research here on amazon well i could search on amazon for again i'll do mainstays for a consistent example and i see all these products that are being sold that are mainstay products well because i have the amz scout chrome extension added when i click down here on the bottom left it will pull

up so you can see right here it pulled up uh all the items on that search result page and has obviously the photo it has the title the brand the number of sellers so you can quickly sort okay 47's that's way too much 19's good 7 is good 10's good so look at these ones it gives you the best seller rank but again you can really look at the number of times it's sold and it kind of gives an overall rating for you as well the other cool thing it has a quick button here so let's say this is one i would click on it and then i can click on find on google and it's just going to search for it in google helps you skip a step here of having to do it yourself which is kind of helpful to see so really great tool for drop shipping onto amazon and the other cool thing is that they're actually offering you guys a special deal if you go through my link so in addition to getting the two different tools that i just showed you it comes with all these bonus tools that are really useful so you can either pay monthly or do annually for 50 off so if you guys want to use my affiliate link you will get that deal but no pressure to do that just figured i would offer that deal to you guys so if you guys enjoyed this if you did then you might want to check out this other video i made all about how i do drop shipping on amazon go ahead and click on that video and i'll see you there in just a few minutes because that one goes much more in depth into the amazon process