How Training Company Learn Tourism Keeps Near-100% Client Retention

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How Training Company Learn Tourism Keeps Near-100% Client Retention

Thinkific 07.04.2026 91 просмотров 1 лайков

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Our customer Learn Tourism helps hospitality organizations – from theme parks to resorts – build custom online training programs for their staff, business partners, and customers. Despite the pandemic decimating its industry, the academy now has 65+ partners and hit a 100% client retention rate in 2025. In the latest edition of our newsletter, Learn Tourism CEO Stephen Ekstrom shares the strategies behind the growth. We discuss: → Defining what a successful training program looks like → Reframing training as a revenue driver, not a compliance cost → How to let your partners’ data close the renewal conversation For more tips on driving business revenue with online learning experiences, subscribe to The Thought Process newsletter: https://thnk.cc/thoughtprocess More from Thinkific: Read our blog: https://thnk.cc/blog Free courses on growing your online education business: https://thnk.cc/thinkific-academy Get in touch with us: Instagram: / thinkific LinkedIn: / thinkific Facebook: / thinkific Contact us: https://thinkific.com/contact Legal Disclaimer: Thinkific is a trademark of Thinkific Labs Inc., a publicly-traded company listed on the TSX (Ticker Symbol: THNC). The information and content presented are intended for general educational purposes only. While we strive to provide accurate and up-to-date information, we make no representations or warranties of any kind, express or implied, regarding the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this presentation for any purpose. The use of any information or presentation materials is at your own risk. 00:00 Introduction: Learn Tourism 00:31 Define what a successful training program looks like 01:21 Give every partner its own branded environment 02:08 Reframe training as a revenue driver, not a compliance cost 02:50 Use completion rates as your primary proof point 03:21 Let your partners’ data close the renewal conversation 04:04 Set growth targets tied to things you can actually track

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Introduction: Learn Tourism

How this training company keeps near 100% client retention. In this edition, Learn Tourism helps hospitality organizations, from theme parks to resorts, build custom online training programs for their staff, business partners, and customers. Despite the pandemic decimating its industry, the academy now has 65 plus partners and hit a 100% client retention rate last year. Below, CEO Steven Ekstrom shares the strategies behind the growth.

Define what a successful training program looks like

One, define what a successful training program looks like. Before Learn Tourism developed any training program, Steven and his co-founder Sheena Works spent years studying adult learning psychology. That research became the backbone of the business, a framework called TEA. Transformations. Learners must be able to do something new or better after completing a program. Engagement. Learning must be active and interactive. Accessibility. Education must accommodate different learning styles, schedules, and environments. This framework shapes the way Learn Tourism builds online training programs. For instance, lessons typically cap at 4 minutes to account for short attention spans, while quizzes are built for knowledge reinforcement, not just testing.

Give every partner its own branded environment

Two, give every partner its own branded environment. Many B2B training businesses put all their clients on one shared platform. Learn Tourism made the opposite call. Each of its nearly 70 partners gets its own white-labeled instance with its own branding, admin access, and analytics dashboard. This is made possible through Thinkific Plus, which supports multi-tenancy. Having their own instance means partners can self-serve, reducing the operational load on Learn Tourism's team. As Steven says, "A good portion of what we do is hand-holding, showing partners their analytics and how to use the tools. That coaching is what turns a vendor relationship into a long-term partnership.

Reframe training as a revenue driver, not a compliance cost

Three. Reframe training as a revenue driver, not a compliance cost. Corporate training often gets positioned as something you have to do. Learn Tourism's pitch is different. They build programs that generate revenue, attract leads, and produce measurable workforce outcomes. Partners report reaching 10 times the number of participants compared to their previous in-person training and being 20% more satisfied with the on-demand format. Individual learners see a 17 to 19% increase in confidence. When a partner can connect their training program to real performance numbers, the decision to renew stops being a conversation about cost. Four. Use completion rates as your

Use completion rates as your primary proof point

primary proof point. Learn Tourism's average completion rate is 80 to 85% well above the industry norm. It only counts programs that have been established for at least 6 months, which filters out newly launched ones still finding their audience. This is also a downstream growth driver. High completion rates produce confident learners and confident learners are the proof point that gets programs renewed and expanded into other parts of the organization.

Let your partners’ data close the renewal conversation

Five. Let your partner's data close the renewal conversation. Last year, Learn Tourism retained 100% of its clients in an industry still navigating uncertainty. "And we are on target for the upper 90s this year," Steven says. That didn't come from long contracts, but from results partners could see and measure. A key part of that value is showing partners their analytics, like enrollment numbers, completion rates, and learner confidence scores. Even with the tourism industry in flux, delivering that value allows us to retain our partners, Stephen notes. When results are visible and trackable, the renewal conversation takes care of itself.

Set growth targets tied to things you can actually track

Six, set growth targets tied to things you can actually track. Learn Tourism's near-term goal is specific, supporting more than 100 partner organizations and surpassing 100,000 enrollments. The current numbers, nearly 70 partners and 60,000 enrollments across programs, are the baseline, not the ceiling. Having specific, measurable targets gives the business a clear direction to work toward. If you're doing the right thing for the right reasons, you'll be successful, Stephen says. It takes hard work and a team behind you that understands how to deliver on the promises you make to your customers.

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