From Baker to $500K Coaching Business: Chef Amanda Schonberg’s Success Story

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From Baker to $500K Coaching Business: Chef Amanda Schonberg’s Success Story

Thinkific 09.03.2026 61 просмотров

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Our customer Amanda Schonberg certainly knows a thing or two about building a successful membership site. As the founder of Baking for Business / bakingforbusiness , Amanda has built a thriving online coaching membership helping home bakers stand out and grow their revenue. Since its inception in 2021, her membership has generated half a million dollars in sales. In the latest edition of our newsletter The Thought Process, Amanda credits her success to listening deeply to her audience and showing up consistently to build a trusted community. She also shares: → Her strategies for getting her first membership sales → How she uses social media and email marketing to connect with her audience → Why you should "start before you’re ready" when building an online learning business For more expert tips on driving revenue with online courses, coaching, and memberships, subscribe to The Thought Process newsletter: https://thnk.cc/thoughtprocess More from Thinkific: Read our blog: https://thnk.cc/blog Free courses on growing your online education business: https://thnk.cc/thinkific-academy Get in touch with us: Instagram: / thinkific LinkedIn: / thinkific Facebook: / thinkific Contact us: https://thinkific.com/contact Legal Disclaimer: Thinkific is a trademark of Thinkific Labs Inc., a publicly-traded company listed on the TSX (Ticker Symbol: THNC). The information and content presented are intended for general educational purposes only. While we strive to provide accurate and up-to-date information, we make no representations or warranties of any kind, express or implied, regarding the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this presentation for any purpose. The use of any information or presentation materials is at your own risk. 00:00 Introduction: Chef Amanda Schonberg, bakery business coach 00:44 What inspired Amanda to launch Baking for Business 01:51 Strategies that helped Amanda get her first sales 02:27 Using social media and other ways to connect with audience and attract new customers 02:57 The role of community in the success of Baking for Business 03:29 How Amanda adapts her operational processes as her membership community grew 04:21 Biggest milestones in Amanda's business journey 04:51 Amanda's advice for other subject matter experts looking to build an online learning business

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Introduction: Chef Amanda Schonberg, bakery business coach

Welcome to the thought process, where we explore how successful experts build profitable online learning businesses. In this edition, we're featuring Chef Amanda Shawnberg, a bakery business coach dedicated to helping home bakers stand out and grow their revenue. Amanda launched her online coaching membership, Baking for Business, to empower bakers with the business acumen she wished she had when starting out. With Amanda's commitment to community and consistent value to her audience, her membership has generated half a million dollars in sales since its inception in 2021. Ahead, Amanda shares why you should start before you're ready when building an online learning business, and how success comes from cultivating authenticity rather than perfection.

What inspired Amanda to launch Baking for Business

What inspired you to combine your passion for baking with your business expertise to create baking for business? How did it all begin? As I grew my own baking business, I started receiving questions not about my recipes, but how I was getting consistent orders, how I priced my desserts, or how I balanced marketing with motherhood. That's when I realized so many home bakers were struggling. Not because they lacked talent, but because they lacked strategy. I created Baking for Business to fill that gap and to be the resource I wish I had when I started. My goal was simple. To empower bakers with the tools, mindset, and confidence to build a business they're proud of. I validated the need for my online coaching program by talking to other bakers, listening deeply, and showing up consistently on social media to share free value. From there, I created a few small digital products, and hosted free training sessions to build trust. I used feedback from those early learners to refine my offers. I also invested in platforms like Thinkific to help deliver my content professionally and automate parts of the process. What were some

Strategies that helped Amanda get her first sales

strategies that helped you get your first sales for baking for business? My first sales came from building relationships. I didn't just promote my offers. I connected with my community. I showed up on Instagram stories, answered DMs, and created content that truly spoke to the real life struggles bakers were facing. One of the most effective strategies for getting my first sales was teaching free live classes that provided value to my audience first. They could get a taste of my heart and knowledge before making a purchase and that built trust. These naturally led to paid offers. How do you use social media

Using social media and other ways to connect with audience and attract new customers

and other ways to connect with your audience and attract new customers? — I see social media as an extension of my classroom and a window into my heart. I deliver value, but I also show up with vulnerability. I share lessons from my journey, highlight student wins, and offer business tips in bite-sized, actionable ways. I also use email marketing and lead magnets to go deeper with my audience, and create funnels that work behind the scenes, even when I'm offline. What role has building a

The role of community in the success of Baking for Business

community played in the success of Baking for Business? How do you foster engagement and support among your learners? Community is the heartbeat of everything I do. Bakers often feel isolated, especially when they are working from home. Creating a safe space where they can ask questions, get support, and celebrate wins has been transformational. I host live coaching calls and mindset check-ins, ensuring every member feels seen. I don't just teach, I walk alongside them. As your

How Amanda adapts her operational processes as her membership community grew

membership community grew, how have you adapted your operational processes to ensure a smooth customer experience? Scaling has been a blend of systems and support. I've leaned heavily on automation using tools like email sequences, scheduling platforms, and course delivery software to create more freedom in my day. Over time, I've also begun building a small, trusted team to support with design, tech, and customer service. This process has taught me to release control and trust others with the vision, something every founder has to learn at some point. I've created a content calendar to keep things organized and documented standard operating procedures for things like onboarding and resolving tech issues. I've also assigned helpers who are star learners themselves to help direct new learners to the right areas in my thinkic portal or with general questions. What are some of the biggest

Biggest milestones in Amanda's business journey

milestones you've celebrated in your business journey? Being hired by Meta to speak at their meetings for National Small Business Week has been one of my favorite accomplishments. Generating half a million in sales has been a blessing, too. On a personal level, being invited to speak on platforms like Thinkic and watching my community grow globally has been surreal. But my biggest win, watching my students believe in themselves and change the financial futures for their families.

Amanda's advice for other subject matter experts looking to build an online learning business

What advice would you give other subject matter experts who are looking to build their own online learning businesses? Start before you're ready and start with service. You don't need a perfect course or a fancy website to begin. What you need is clarity on who you're helping, how you can solve their problems, and the courage to show up consistently. Don't be afraid to teach messy, launch imperfectly and tweak along the way. Impact comes from authenticity, not perfection.

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