If I Started a YouTube Channel With 0 Followers, I'd Do This
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If I Started a YouTube Channel With 0 Followers, I'd Do This

Mike and Matty 17.04.2026 103 732 просмотров 4 336 лайков

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Stop guessing what works on YouTube. Try 1of10 for $1 ➔ https://1of10.com/affiliate/mikeandmatty Work With Us ➔ https://mikeandmatty.com/strategycall?video=19K6BDac2UM Find your Profitable Niche ➔ https://mikeandmatty.com/nichenavigator?video=19K6BDac2UM We've built multiple YouTube channels, including one with over a million subscribers, and now we're sharing our exact roadmap to launch a profitable channel. This video focuses on developing a strong youtube strategy and understanding the algorithm, moving beyond just picking a niche for effective youtube channel growth. If you're looking to make money on youtube, this is how you start a youtube channel the right way. 🙏 Thanks for watching! - Mike and Matty

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Segment 1 (00:00 - 05:00)

We've built four YouTube channels, one to over a million subscribers, and we're helping dozens of creators build channels that actually make money. If I had to start over with zero audience, knowing what I know now, this is the exact road map I would use to launch a profitable channel. So, step one is when we develop our channel strategy. I think that the worst advice out there is to just pick a niche and start posting content. And to understand why that is, we have to revisit how the algorithm actually works. So, if you're a brand new channel, your channel has no data before. So, YouTube doesn't really know who's going to watch your content yet. So, the first thing that it actually does is picks a few people based on like the metadata of your content of who to show it to. So, let's say you're making a channel that helps business owners. We have the blue people here. These people are they're restaurant owners. So, they run like a brickandmortar physical location trying to get people in to buy their food. These pink people SAS founders, right? They're building software. And then these yellow people over here. They sell online courses. They're all running a business. So YouTube suggested this video to all three of them. That's an impression. They saw the video on their page, but only one person actually clicked on it to watch it. So this was a good match. And that sent signals to the algorithm like, "Hey, we need to find more people like this. blue people. " So what happens when you publish your next video, right? Let's say your next video is about how to get customers into your restaurant. It's going to try to show it again to this person. And now it's going to think, can I find other people who are like this blue person? And so YouTube's going to try to show the video maybe this crowd. The blue people, they both own restaurants. So they're going to want to know how to get more customers into their restaurant. Whereas this person, what was it? The SAS founder. The SAS founder doesn't have a restaurant. So he's not going to care. So they're not going to click on the video. They're going to fall off. But now YouTube is seeing, oh, I'm getting more signal that this is probably the better fit audience for this channel. And it just keeps going like this. Now there's a third video. Now it's going to show it to these people and all these people are going to click on it on site. This that's just perfect content market fit right there. And it's not even going to really try to show it to the SAS founders or the online business or the online course creators or whatever because it knows that they're probably not going to click on it. So your job when you're making videos for your channel, basically the same job as YouTube algorithm. Your job is to predict what is the next video that this group of people are going to want. So if you understand how the algorithm works, it actually makes creating a channel strategy so much easier because all you have to do is just make videos for this person, right? Like this exact person, which is opposite of what a lot of advice out there to pick a niche and make content. Everybody here is in a business niche. These are all business owners, but not all of them want to watch our content. And so if you try to make content that's very broad and for all of these people, it's not likely that they're all going to keep coming back. The algorithm is not going to really know who actually wants to watch your content. So the more specific you can get, the faster your channel actually grows. It's also a lot easier. If we had to start over, I would not think about the niche at all. And I would focus instead on what is the transformation of the person you're trying to reach. Right? We throw that word around a lot, but people ask us like, "What does it mean to focus on a transformation? " You're basically teaching someone how to go from point A to point B. — Yeah. Basically the way I think about transformation is that you want to transfer something in the form of either skills or beliefs, right? You want to change their mind about something and you want to give them skills so they can do something different. So transformation really you're helping someone do something differently. That's the whole point. So quickly some examples of that. Let's just use this one really quickly. Instead of saying I make content in the business niche, right? I help sushi restaurant owners get more customers. That is very clear transformation what they're going to be able to do and how they're going to think differently about where do I get my fish from. that channel is so clear and if I was a sushi restaurant owner, I would come back there. This is like the most important piece about YouTube is really knowing who your content is for. And we actually made a free AI tool which you can find a link in the description below. 10 minutes, it's going to give you a very clear transformation based on your skills and your experiences. So now that we know the transformation of our channel, the next step is what kind of content do you make for that person, right? Which brings us to step number two. So, if these are stepping stones to go from point A to point B, then what these all represent are big problems that people may run into if they're trying to go down this journey. If this channel is for restaurant owners, then what are the big problems they're going to encounter on their journey to building a profitable business? They're probably going to need customers. — Definitely should make videos about how they can get more customers. — Yeah. How to make better tasting food. — Yeah, probably have to make videos on how to make better tasting food. — They probably need to get ingredients at a cheap price. I guess what you're trying to say is each of these people who are watching this content, if they are actually trying to build a restaurant, they're going to run into, oh crap, I need to get better customers. I need to make my food taste better. And so if they see your videos, they're going to watch them because you're helping them solve that problem. So all of these steps are actually just problems that they have. And your videos should just help them solve that problem. With that in mind, I think that the smartest type of channel if you want to make money from YouTube and you also

Segment 2 (05:00 - 10:00)

want to find the algorithms fit for your content is to make educational content because educational content literally is designed to teach someone something to help them solve a problem. It's the easiest kind of channel to make too. And I think this is like a really good like filter to run through. Only make videos that help in one of these steps. Clients see this all the time like, "Hey, I want to make a video about like a vlog of my time going to this event and talking about my experiences. " And I got to reel them back. like, does that solve one of these four problems? If it's a no, then don't make it. Otherwise, you're going to like, again, going back to the algorithm, you're going to confuse the algorithm. You're going to be like, is that video for this person who wants to vlog stuff? If it then you're going to get them in to watch now, and then the algorithm is going to try to show it to more of those people, and then it's going to be confused. The smartest thing you can do is just keep hammering the same stuff over and over. To your point, though, like if you're making YouTube videos, you are on some level a creative person, and so you want to have more variety. You want to show you're a more well-rounded person, right? So then what do you do in that case? — I mean like I'm totally okay with being creative and exploring different formats, but you have to give them the solution to the problem they have. As long as it's doing this job and this person still would get value out of it, then you're on the right track. But if it doesn't do that, then it's not like if this business owner here made wanted to make like a I want to help these business owners be more productive, they can do a video about being more productive if it helps this specific person be more productive. Now, a lot of people do want to be creative, though, and they're going to get bored with making the same thing over and over. So, what would you do in that case? Just because these are the four steps doesn't mean that you only talk about four things. It actually means that these are the four starting points. Something we teach in our program called the tree method. These are like the four starting branches, but underneath these, there is unlimited topics. So, let's say this first branch here, how to get more customers for your restaurant business. There are so many different videos that you can make on this branch. How to get more customers through YouTube. How to get more customers using AI. How to get more customers through word of mouth. The list goes on and on. If you're really good at what you do, you can talk about this topic for hours and hours for hundreds and hundreds of videos. And as long as it's still connected to this main branch, then it's still helping this target audience. And even to that, there are multiple permutations for each of those that you set too. If you want to help someone get more customers through YouTube, there are many different types of videos that you can create that show someone you can help them get customers through YouTube. You can bring like one of your clients onto your show and then help them like with a coaching session. We call that like a fixer. This is the best kind of video editing style to get customers. This is the best YouTube channels to follow for getting more customers. There's just infinite amount of content in every horizontal that you can make too. — But not all content is created equal. The better question to ask is which content would your audience actually click on? And that brings me to the sponsor of today's video, One of 10. I have been using one of 10 religiously on this channel and all of our other clients channels for the past 2 years. It allows you to discover videos that are overperforming right now on YouTube, which are called outliers. More on that later. Let's say, for example, like that sushi restaurant owner in one of 10, I can search the keyword best way to make sushi and find only the bangers. I can also click on filter and organize it by outlier score, views, subscribers, and how recent the upload was and narrow my search even further. And this is my favorite feature by far. If you find a cool idea, you can click on similar titles or thumbnails and find more similar ideas to that one or use Niche Explorer to see other similar channels and become an expert in your industry for what's hot right now on YouTube. So, if you want to spend less time guessing what actually works on YouTube, then check the link in the description below. You can get a 30-day trial of 10 for just a dollar. — So, this is the backbone of your content strategy. What transformation you're helping your audience achieve and what topics should you cover. But there's still one more piece in the strategy that we have to get right if we want to make this successful. Which brings us to step number three. So, in 2026, it's never been easier for anyone to start making content. And that being the case, we're seeing a lot of new channels pop up. there are probably going to be several other competitor channels, as you call them, also helping this exact person. And I think that's the wrong question to ask. It's not why should they watch your channel instead of these other channels. It's why should they watch your channel as well as these channels? There's actually no such thing as competitors on YouTube. Everybody is working together. We're all friendly channels, right? We're all allies in this. So let's say all these people are joining in on this conversation about how to build a good sushi restaurant, but they all have different opinions, right? This person says, "Oh, you have to serve tuna, right? This person alakor or whatever it is. " So everyone's got their own point of view, right? Their own POV. Now, you as someone who is joining in on this conversation, right? This is you. You can't just go in there guns blazing and just copy what everyone is saying because that will a like that's not ethical to do. But that will just make you blend in with everyone else. What you need to do is come in here and

Segment 3 (10:00 - 15:00)

actually contribute something to the conversation. And by contributing this means that you're adding something new. Yeah. So you may ask like what are examples of POV? I consume a lot of business content. So obviously I know a lot of different POVs on business in the space. I will say for one example, one extreme. You have the business guys, the gurus like Gary Vaynerchuk or Alex Hormosi who their POV is you just have to outwork everybody. You just got to hustle. You got to wake up at like 4 in the morning and you just got to do way more reps than everybody else if you want to win. That's their POV about how to be successful in business. And a lot of people are going to resonate with that. But then you have on the other side people like Tim Ferrris who says, "Oh no, he wrote a book called the 4-hour work week. You can work way less and live this nice lifestyle and still make this big positive impact. " a lot of people are going to resonate with that too. And so they're also going to build a different kind of following around that idea, that perspective. There's probably like 20 different more POVs just in like the business space. You know, Cody Sanchez has a different one, Dan Martell Co has, we have a different one. Those are all different POVs for helping a business owner a specific way solve their transformation. Your POV is the main differentiator for your channel for how people are going to remember you. And the way that you come up with your POV is you really have to look back and study who you are and where you came from. Like what is the reason why Alex Herozi talks about hustling all the time and suppressing your emotions and all that stuff cuz that is the life that he lived. So he has the right to talk about that. But you can't just show up and just adopt any random POV. Your POV needs to make sense with the life that you lived, who you are, what your credentials are, what you've gotten results with. There's a whole list of things that you need to think about. And so again, I'm going to call back to that free tool that we built. In just 10 minutes, you can dive into your entire backstory and figure out what is the transformation and what is the POV that you can be known for. So phase one was all about the strategy, but obviously we can't just have a strategy. You actually have to execute on that strategy. So phase two now is all about making the actual content. So the biggest reason people fail here is that they try to go from zero to 100 way too fast. Like for example, we did this ourselves, right? When we were first starting off, we didn't really know how to make videos all that well. Like I was watching Peter McKinnon a lot. You were watching Matt Davella, right? Those two guys have been making films for a very long time. And so we thought, oh, the only way to succeed is if we just go from zero all the way to 100 what they're doing at that time without even thinking that they took years to even get to that point. But we didn't know any better. I spent months just watching like all these obscure tutorials about like how to get like, you know, rolling pan shots and how to get like cinematic lighting and all that stuff. In the grand scheme of things, that doesn't really matter for YouTube. I wasted so much time learning all that stuff. — I wouldn't say it doesn't matter. It's just in the wrong order, — right? And that's not what we need to learn at that time. I mean, there were many times when I thought about just giving up, right? Like this is way too hard. Why are we spending weeks just filming a single video and then weeks more just editing the video? If you're starting from zero, that's not the most important thing you should focus on. And so the goal actually is to make more videos at first to train the algorithm before you know, do I invest in going from like 50 to 100? How do you just go a smaller step to start validating that this channel is going to work? Right? So if we had to start over, we would start our channel by only making simple videos. And the best way to do this is to follow this process. This is something we call MVP, which stands for minimum video process. Okay. So, what does the minimum video process actually look like? First, we want to list out all the individual steps that it takes to actually produce a video. So, you come up with the idea for the video. Next, you package script the video. Then, you film. Then, you edit. That is the order that all videos are created in. Now, the interesting thing is this is actually the same order that someone consuming your content. If someone sees your content and they don't like the idea of it, doesn't seem interesting to them, they're obviously not going to click and watch. If the title and thumbnail, the packaging doesn't look interesting, it's low quality, they're not going to click. If the script of the video, the hook actual story you're telling isn't interesting, they're not going to stick around. If you filmed it in like a dark room and they can't even see your face or hear you, they're not going to watch it. And if they didn't edit it well, it's not going to retain them either. But those steps also go in order for how someone interprets and consumes your content. And that order is the most important part of the MVP. It means that coming up with the idea is way more important than editing the video. If people don't click on your video, then they're just not going to watch it. So the steps at the top carry way more weight. That is why we visualize the MVP like a pyramid. the top here is the most important and then each subsequent layer is less important, which is kind of backwards to how a lot of people think about YouTube because you're making videos, right? So, everyone thinks, "Oh, how am I going to edit my videos? What do I want my videos to look like? " Right? That's all I always say. How should they look? Should they be cinematic? Should they be whatever? And we're always like, "Dude

Segment 4 (15:00 - 20:00)

who cares? What is it about? What is the idea of the video? What what's the title thumbnail going to be? " And they're like, "Oh, like I'm going to go film this and do this. " I'm like, "I don't care. Like, what is this? These are the most important pieces because if they don't click, they don't watch. " So, what this pyramid allows us to see is a concept called the 80/20 rule. What are the few things that you can do for your video that will get the most results? And those few things, that 80% is right here. So, yeah. So, if you were starting a new channel, I would just focus all my effort on the minimum video process right here. Making a lot of videos with good ideas and good packaging. And the whole point of doing that is, if we call back to the first part, to train the algorithm faster, to start calibrating it to the type of person they actually want to watch. And when we get that signal that people like the content, then you can start boosting some of these other areas up. So let's go ahead and break down what does minimum look like for each of these steps. So the way that I would approach in the current way that we approach YouTube is in a very datadriven way. We've found that creators who focus on datadriven approaches grow way faster, make way more money, and also build good systems so they keep doing it for the long haul. When you're coming with an idea, don't just guess. So, from the first part of our strategy, we already know what topics or these steps, remember, we're going to make videos about. They're all going to be about some of these steps here. We shouldn't just make those videos yet. This is still like a hypothesis. Now, we want to go out and look for content from other channels and other creators about those topics that have done really, really well. These are called finding outlier ideas. So, you're going to find, let's say, like three or four videos on YouTube from other channels that like blew up, that did really well, and they're kind of recently uploaded. If those ideas exist, you know, right now that there's signal on YouTube that those ideas are hot, right? Those ideas are worth pursuing. Your job now once you found those ideas is how do you kind of like match them up or pair them up to some of the steps that you've already identified? If this works, if you can pair them up like this, that's a good video to pursue. And if you can't match it up, that's probably not a good idea for you to explore. And I would only make videos if you can pair them up like that. That's how you find ideas for your channel. What does minimum packaging look like? And packaging meaning title and thumbnail. You want to do packaging immediately after you come up with the idea, right? Too many people, they create the entire video and then they go back and retroactively try to come up with a title and thumbnail for their video. Why is it that some videos have terrible looking thumbnails, like just objectively ugly or like they're just not following any design or principles and yet the video is still doing so well? Like what is the reason for that? The most important part about the packaging is that tells the viewer this video is for them. If you're already finding topics that you know your viewers want, you still need to package it in a way that they would be receptive to it. So, sticking to the example of these sushi restaurants, the most obscure like how to flash freeze your salmon and get it across the Atlantic Ocean, whatever, like there there's some special framework that you want to make your title and thumbnail about. People are probably not looking for that idea. They're probably not scrolling through and being like, "Oh, shoot. I need to learn about this method now. " Like, they're not waking up in the morning thinking, "This is going to solve all my problems. " What they're actually thinking in their head, how do I get more customers? How do I make my food taste better? So, you got to speak their language as well. So, what you're saying is when you find those outlier ideas on YouTube, you don't want to just copy them directly. You want to frame around the problems that you're trying to solve. And if you don't know how to take good photos of yourself. And so really what I would do is not try to create too many too much variety in the types of thumbnails that you do, just if you can even like get a friend or someone to just take a whole bunch of head shot of you in one day in one spot and then just kind of reuse those same ones over and over. What we do now, we just have this nice background and we basically all of our thumbnails look the same. You know, even though our channel's at 1. 3 million subscribers, we still use an MVP process for our thumbnails. We don't use any like crazy editing. and we don't go outside or like try to get like this drone shot of us doing anything special. They're all kind of the same. And the cool thing is they all keep working because if you start to keep doing that over and over, then people start to become familiar with the style of your thumbnails. Now, also to be honest, thumbnails are one of the most difficult things about YouTube because if you don't have any design skills, it's going to be tough. Now, if you're not a designer and learning Photoshop seems harder than astrophysics, which trust me, it is, you're in luck. Tons of creators have already mastered the psychology and art of thumbnail design. And with One of 10's new AI thumbnail generator, you can steal those, add your own personal flavor. My favorite way is upload reference image of yourself and then tell the AI, let's say, I'm working on a video about becoming a sushi chef. And so, make me a sushi chef in 30 days, and what kind of thumbnails would you get from it? Not so bad. And I love how it also understands your channel because it sees your data, so it puts you in the right environment. I guess our studio kind of looks like a sushi restaurant. You can also use a reference image of yourself and then sketch out a crude idea. As you can see, I'm a very talented artist about what you want your thumbnail to look like. Describe it exactly in words and then see what it

Segment 5 (20:00 - 25:00)

comes out with. And look at this. A beautiful image of me with a YouTube logo. Or let's say that you found a different thumbnail from another creator and you're like, "Man, this looks amazing. I want that for myself. " You can actually upload both images and face swap yourself into that original thumbnail and have it have your own background. No Photoshop skills needed. This is a fast and efficient way to get ideas out quickly, especially for focus on that MVP process. Check out the link in the description below to get 30 days for just $1 of one of 10. — So now, what is the minimum process for scripting? In this whole process, I would say that the one that perfectionists get stuck at the most is with the script because they think that they need to word for word write the entire script of the YouTube video out before they film it. There's only one place that you do I do recommend word for word scripting and that is the hook of the video. Those first 20 30 seconds of the video just to make sure that the video is actually for the person that you're trying to reach. Write that word for word, memorize it, and then say it to the camera. For the rest of the video, I would just do like a structured outline. Get the ideas out that you want to cover and then you can even have bullet points. you can have, you know, an iPad next to you or, you know, your notes next to you and then just be yourself on camera. — Yeah, I totally agree with that. And I think another big reason why people get so stuck on the script is because they want to just include everything. And so instead of giving like just five talking points, they want to cram everything into their video. They don't want to miss a single thing. And so they cram like 15 talking points in there and then the video gets way too long and then when they get to filming, they dread it. That is way too much work. focus on just answering what the main idea is of the video. And the reason this works really well for the fact that YouTube is moving in a direction now where authentic creators or being more human is an advantage again. So that's the script of the video. Now let's move on to actually filming the video or we call like the video production. So again focusing on just minimum video process. What does that look like? I would say three things. First, most important audio. Your audio has to sound good. I know everyone says YouTube is a video platform, but if our goal is to make educational content, we are helping someone solve a problem. They need to understand you. I tolerate watching like slow buffering videos on YouTube on my phone at like 720p or like 540p, you know? I'll still watch it because I can understand what's happening, but if I can't hear it or the audio is bad, I won't even tolerate it. The next thing to invest in is lighting. Two ways to do lighting. I would just highly recommend getting a softbox light or like some soft lighting. Soft lighting is just way more flattering for your face. Makes you look beautiful, makes you look pretty versus using hard lighting or natural lighting. Natural lighting is just unpredictable. If you're sitting outside and filming and then the sun moves throughout the shot or something, the lighting is going to change on your face. And so, it's very noticeable in edits, like if you want to move a section around, now the whole lighting is just screwed up. If you just invest in a light, block out all the windows and stuff, you can get pretty far with just that. And the last thing, you want to be able to film at 4K. That's all I'll say. It doesn't matter what kind of camera. Honestly, nowadays, most iPhones and most phones can film at 4K. So, I would just start there. Don't worry about investing in a like a Sony FX3 or 6000, you know, dollar camera yet. All right, now on to editing. What does the minimum process look like for editing? Because you can really get carried away with this process. Unfortunately, it is the smallest layer in this pyramid, too. — Yeah, I would say for editing, again, same thing as we're seeing as a pattern for all this. start to finish is where the effort should go. So most of the effort in your editing should go in the hook in the front in the first minute or two and it can get less and less grandiose as you go throughout the video. 100% of the people who click on your video are going to watch the first second. By 30 seconds into the video, the average retention on YouTube, like half of them drop off, which means that everything you do after 30 seconds in the video, less and less people see. So it doesn't make any sense for a lot of people we work with who do like this crazy animation motion graphic or find all this B-roll for like a 5-second moment at the end of the video. They spend hours there, you know, trying to make that perfect and no one's going to see it because when you think of big like I don't know like Lord of the Rings for example, — the most epic part is near the end of the video cuz it's building to this climax moment. So we think that oh our videos need to do the same thing. They need to like start slow and then get more epic and intense. — We want to respect the person watching the channel. We need to give them the good stuff up front. — Yeah. Well, the difference is that people don't normally just get up and leave out of a movie theater after they paid for the ticket, right? Like very, very few people do that. It's so easy to just click away from a video and instantly go to a different video. That doesn't cost you anything. In fact, people are thinking in reverse. My sunk cause fallacy says I don't want to waste any more time with this bad video, so I'm just going to click on the next one. — So, this is the exact minimum video process you should make to launch your channel. And I would actually keep doing this, let's say, for the first like 20 videos on your channel. And I'm saying 20 videos because this is about the average we've seen it take for the channel to start working. And what I mean by start working is the algorithm has now found the right person to match your content to and they're coming back consistently to the channel. But if anytime during that process you do get a video to like take off, you know, and it

Segment 6 (25:00 - 29:00)

starts working, it's really important what you do next, which is what brings us to the next step of the process here. So during the first 20 videos that you make, you're going to start posting content. Let's be honest, if you're new to this, most of the first videos you make are going to be bad. That's just the reality because you're not good enough yet. You don't have the skills and also the algorithm is not matched. But I promise you, if you followed the minimum video process that we showed you, some of them are going to start working. And I would say like a good cadence to shoot for here would be a video per week, right? That's gives you enough momentum and gives enough content so your audience doesn't get bored and forget about you. If you can do more, great. But don't push it. I would just take a video a week, right? — Yeah. And also, if you're taking longer than a week to make one video, then I would say you're spending too much time. Okay. So, let's say this one tanked, this one flopped, this one didn't do well, but this one did well. So, of this first sample size of five videos that you made, you had one that did pretty good. And pretty good can also be relative. I'll say that if your channel is getting like 30 views and then this one gets like a thousand views, that's enough signal to say, okay, something about this video did well. The smartest thing you can do, if you remember back to our strategy, if people liked something that we did, we want to do is just give them more of what they like. So, the smartest thing you can do is kind of stop making more videos. If you had more videos already planned out in your strategy, figure out what was different about this one here. That's the whole point of this step, which is like the optimization of your strategy. So optimizing a strategy means when things start working, we want to understand why they did well so that we can kind of repeat that success. It comes back to the minimum video process, right? You go through each one of those steps. How did you package the video? Maybe the way that you packaged it resonated, how was your hook? Did that hook really speak to your audience? The way that you filmed, the way that you edited, all those things were good enough. And so that is like the baseline of what your video should be. And your videos should only go up from there. Try to figure out like what was the structure, what was the format, what are the techniques that you used in the video and try your best to just replicate that same thing. — Yeah. Replicate like what the video looked and felt like, but you can do it for a different topic, a different one of those steps that you identified, but just recreate that similar style of video cuz that's what people liked. So, what you do is you try to evolve from that video. And let's say this one also did pretty good. This is literally the game of YouTube. And not only are you giving your audience what they want, you're also again just training the algorithm further that not only does this channel cover these topics, but they do it in this particular way. When you can get both those axes right, the topic and this style, this format, that is when we see channels really start to take off. But obviously, you're not just like making videos and then crossing your fingers and praying that you're going to get something to take off. There is something you should be doing in between each video here. If you're treating this as like a trial period, right? Like think about it like a science experiment. You want to make sure that something is improving from video to video. And that's why we usually don't recommend that people batch their first videos, right? Because you probably don't know what you're doing yet and direction to go yet. And so if you batch five videos and the first video just happens to be like completely in the wrong direction, then what did you just do? You just made five videos in the wrong direction. So do one video at a time and really optimize for each MVP process. Now, if you follow all of our steps up to this point, there's something so underrated about finding the right transformation. And we did not take advantage of this when we first started out. Here's what not to do. What we started out was just doing a bunch of topics that we wanted to do, right? So, we had a video about blood pressure. magnesium supplements. We had a video about notetaking apps. Like, it was really all over the place. And we thought we were improving. Once our first video started taking off, all these videos were still just dead in the water. So that's what not to do, right? So what you should do is from day one decide on a transformation and try to match it up as best as you can. So one of our clients, we had the plan of just make 20 videos. And by video number six, that video just started taking off, right? It finally got some traction. But the cool thing that happened was that all his other videos that he made prior to were also getting pushed by the algorithm. Yeah, that really just goes to show the sequence here that we laid out. You have to go in these steps in order. And if you do this strategy, it's only a matter of time in those first 20 videos that if you get something to take off, the rest of your back catalog is just going to see this huge lift. And that's how we've seen so many channels build like a real business and asset because everything is so clear and who it's for. The first thing you have to do after watching this video is go check that link below and figure out what your transformation is going to be. I made an AI tool. It's completely free. 10 minutes, you're going to know exactly where to start. And once you figure that out, then definitely check out this video right here. It's going to give you the next step to making really high quality

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