want to be. So, the real question is, why did YouTube do that? Let's break it down. So, YouTube does two things simultaneously that most people only do — separately. So, let's take a look at the first circle. Often times when people want to get into self-improvement or want to change their life, they say read more books, go learn some skills, or go learn something. And for me, I would read books and then I get really bored like halfway through chapter one of a book and then I'd put it down and add it to my huge collection of books that now sit on this wall over here. But because of YouTube, that changed completely. The reason that it changed is because now there was another person on the other side that I was learning for. This is actually something pretty well studied in science, it's called the protege effect. When you know you have to teach something, your brain processes it differently, right? It goes looking for gaps. You want to stress test your ideas and build connections that passive consumption or just, you know, reading for the sake of reading doesn't really force you to do. There's a famous saying that goes, when you teach, you get to learn it twice. Once when you learn it and once when you teach it again to help someone else learn it. So, the first piece of why YouTube is so freaking important is it really enables for better self-education. YouTube really is the ultimate facilitator of self-education. I took so many like neuroscience and psychology courses throughout college, none of that stuff really stuck. But then when I started learning about learning science and how the brain works for YouTube videos, I can remember everything. You know, I can still remember like a lot of the details from the videos that I made several years ago. This stuff just sticks when you have to make videos in order to teach somebody about it. But by itself, it doesn't get you very far. Not until we also fill in the second piece here. You know, I grew up in a first-gen Asian household, and so I was told growing up that you could never pursue a career in music, writing, or the creative arts. But that's not a real job. Ironic because now that's actually what I do. I've been playing piano since I was 5 years old. I was a self-taught music producer and a musician, and I made a whole bunch of beats and songs on my hard drive, but I never really published any of them. And I convinced myself for a long time that the reason I didn't pursue those things was because I needed to get into medical school. But even though I've been playing piano for 25 years now, I haven't really gotten better at it. Now, what does this have to do with YouTube, right? Well, let me explain. I started posting videos on YouTube in like 2020. My first, let's say like 10, 15 videos, terrible, awful, so cringe. Like I can't even watch them anymore how bad they are. But as the weeks went on, I started getting a little bit better. You get to document and visualize your transformation. This one is about documenting your work. So, now that we've laid these out on the board, why is it that YouTube allows you to move from a life of mediocrity to one that you're proud of? It has to do with this area of lab right here in the middle. One, it's public. People can judge you now, and when for things, there's stakes involved now. And so we do have pressure to make good stuff. And number two, forces you to create deadlines. If you have all the time in the world to document your work, unfinished pieces or not, you never have any urgency to get better. And a lot of people will think, — why can't I just learn on my own? document my work in my basement and not show anybody? But my question for you is this, how will you know when you've made this transition? This changes everything because you are building an audience. But your YouTube channel is the evidence, and your audience is the proof. Those are the ones who judge whether your life is going to be mediocre or not. And if you don't believe me, think right now, who are people who you admire or you view who don't live a mediocre life, who do things that are extraordinary? You can't vote yourself there. Nobody does it alone in a room and then suddenly decides, oh, I've become extraordinary. I've escaped from mediocrity. Every person that we point to as exceptional, like Kobe Bryant, Murakami, or Stephen King, they didn't just grow privately. They documented their work, they learned how to get really [ __ ] good at what they do, and then they let other people decide that for them. They had the courage to do it publicly. They built something that crossed that line from personal development and mental masturbation into genuine contribution to helping other people in service. And that recognition isn't vanity, it's confirmation that what you built actually matters beyond yourself. And YouTube is one of the best vehicles that forces you into that position. When you see someone with a million subscribers on a platform, when you see someone who's published five different books and then they're going on speaking tours and then they're blowing up on social media because of it. What does that tell you about them? The only way to rise above mediocrity is to give it your all in a something that you love and know that it [ __ ] mattered. Now, I'll also be very honest with you. When you start posting content on YouTube, people are going to start looking at you differently. You might get some weird side eyes, people won't understand why. They won't understand because they're not in pursuit of escaping a life of mediocrity. They're the ones comfortable with being in the audience, being on the sidelines, wasting hours and hours consuming other people's content, seeing other people document their work and educate themselves and build an audience. They don't want to participate in the game. But if you do want that, and I assume you do because you're still watching this video, that's the price. And so, if you are ambitious, — if you want to change your life, then you can't just learn. You can't just document. You have to do it publicly in front of other people who are watching and judging you. The question is, how do you shortcut that process? How do you save time building the skills and the knowledge to get where you want to go? Luckily for you guys, I actually made this video right here, my full YouTube masterclass to get started and build a profitable channel to learn faster and document your work. So, you probably want to check that out afterwards.