Want Better AI SEO Results? Do This Every Day

There are countless things you can do for AI SEO, but if you want better traditional rankings and more visibility across AI platforms, there are three categories you need to focus on every single day. I'm Nathan Gotch, and I've been doing SEO for over 15 years, and my systems have powered thousands of successful campaigns across competitive industries like health, legal, and B2B. And I'm also the author of the upcoming book AI SEO for Dummies. So, let's get right into it. So, the first daily action is to optimize and upgrade existing content. And the easiest place to start is Google Search Console. Look for keywords ranking between positions 2 and 15. I call these low-hanging fruits. Then identify the page ranking for that keyword and review it from both a quantitative and qualitative perspective. Here's the simplest check. Go to the page, open the Detailed Chrome extension, and see whether the primary keyword appears in the URL, title tag, meta description, H1, and first sentence. And most of those elements can be improved with very little risk and a lot of upside. The only exception is the URL. So, if a page is already ranking between positions 2 and 15, I would not change the URL because it's too risky. But, if the keyword is missing from the title, meta description, H1, or first sentence, fix that first. Next, look at topical coverage. You can copy the content into ChatGPT or Claude and ask it to identify entities and topic gaps. But, keep in mind, these models can hallucinate, and the recommendations aren't grounded unless you ground them. And that's why a content optimization tool like Rankability is so useful. It analyzes the top competitors for a keyword, extracts the entities they're covering, and shows the gaps based on what's actually working in the real world, not what an LLM happens to make up. So, once you know the gaps, just upgrade the page. And that doesn't mean stuffing keywords. It means improving topic coverage naturally. And sometimes that means adding the keyword in a strategic spot. Sometimes that means adding a sentence, a paragraph, or even an entire new section. But, just focus on coverage, not injection. Next, improve the internal linking. So, look across your site and find relevant pages that should link to the asset. And if you struggle to find supporting pages, that's often a sign that you need more topical authority, which usually means you need to publish more supporting content. And that leads to the second daily action, which is publishing new SEO assets. So, even if you're improving existing pages, you still need to expand your keyword footprint. And the only way to do that is by publishing more relevant assets. And when I say content, I mean any SEO-driven page. That could be a service page, a category page, a landing page, or even an informational asset. So, the best place to start is with a page that's already performing well. So, if you're local, that's usually a service page. If you're e-commerce, that's probably a category page. And if you're B2B, it's usually a lead generation page. So, then take that page, go into Google Search Console, and look for keywords where it's ranking poorly, usually beyond position 50. And a lot of the time, those keywords won't match the intent of the current page. In other words, there's nothing you can do to that page to make it rank because it's simply not the right asset for that keyword. But, that's your opportunity. You can splinter off and build a dedicated page for that keyword. And this is one of the highest leverage moves in SEO because you're doing two things at once. You're supporting the original page, and you're expanding your keyword footprint with a one-to-one intent match. In my experience, this works almost every time when the page is showing somewhere in the top 100, but isn't a strong intent match. So, to streamline this, I'll run it through Rankability Copywriter and create the first draft. From there, it goes through human QA and gets published. And that's how you can scale daily publishing without sacrificing quality. And this is also why I don't recommend relying on ChatGPT alone to create SEO content. To create content that ranks, you need real grounding, and that means researching competitors, not just in Google, but also in platforms like ChatGPT, Perplexity, and Grok. You need to look at who's being cited, what topics they're covering, and which entities show up most often across the best-performing results. Ideally, you're reviewing between 40 to 50 competitors for a single keyword, extracting the topics they cover, and prioritizing those topics based on frequency and ranking strength. Now, could you do this manually? Absolutely. But, it would be painfully slow and incredibly inefficient. And that's why a tool like Rankability does all that heavy lifting for you. It pulls research from traditional and AI search environments, identifies the key competitors, extracts the entities, prioritizes them, and helps you build a content brief from actual market data. And just as important, it can identify gaps our competitors aren't covering, so you can create something that's even more relevant. And so, the second piece of content creation is your knowledge base. So, if you want content that's aligned with your brand and not generic AI fluff, you need a knowledge base. And that could live in ChatGPT projects

Claude, or even inside Rankability. You build it once, and then every asset you create is grounded in what your brand actually knows. And the third piece is your brand voice. So, once that's set, every asset can be created with your voice, your knowledge base, and competitor-driven research all working together. And now, let's get to the third daily action, which is offsite SEO. So, you can optimize existing pages and publish new assets every day, but if you're not building authority and improving your brand's presence offsite, your results will be limited. So, every single day, you should be doing some combination of outreach, brand cleanup, and citation opportunity research. And this starts with entity optimization. So, your brand is the entity, and you need to make sure every important online property describes that entity accurately and consistently. And that includes your name, address, and phone number, your brand descriptions, and your brand details across relevant profiles and directories. If that information is consistent, AI systems can repeat the wrong information back to users. And the AI isn't inventing when it has grounding. It's pulling from sources it trusts, and if those sources are wrong, the output will be wrong, too. And that's why cleaning up your entity footprint matters. Then the next offsite priority is AI citations. Yes, optimizing and publishing content on your own site can help you earn citations, but you're still just one source. So, if you want to grow visibility across AI platforms, you need to identify the sources those platforms are already pulling in. So, run commercial queries in ChatGPT, Perplexity, and Google's AI products. Extract the citations, and then look for patterns. Where is your brand already mentioned? Where are you missing? And what sources keep showing up again and again? Those missing sources become your promotion opportunities. And here's the good news. You don't always need a link. Ideally, you get a followed link plus a brand mention because that can help both traditional search and AI visibility. But, even an unlinked brand mention on an important retrieval source can still influence AI platform visibility. So, yes, both is best, but one is still valuable. So, if you do those three things every single day, you'll make massive progress over the course of a year. So, just optimize one asset per day, publish one new asset per day, and send five to 10 outreach emails per day, or clean up five to 10 brand properties per day. If you want access to all of my AI SEO systems and how I'm integrating agents into my current SEO workflows, check out Search OS. I'll have a link below. And if you want my direct help, I have a few spots open for my SEO and AI search audit and strategy service. It's a bigger investment, but we work one-on-one together. I'll link below, and thank you so much for watching.