Send Content From Sprout to Employee Advocacy | Sprout Bites

Empowering your employees to share brand content doesn't have to mean duplicating your efforts. In this Sprout Bites video, I'm going to show you how to simplify the process by sending content directly from Sprout into your employee advocacy feed. Hi there, my name is Liz and I'm a strategic services consultant on the professional service team here at Sprout. Before we walk through the workflow, there are a few technical prerequisites to ensure your accounts are ready. First, your Sprout social account and advocacy will need to be enabled. To unlock the full power of this integration, you'll also need to connect your accounts under settings and integrations. Connecting these platforms allows you to see the employee advocacy report in Sprout. Send content from your calendar and create advocacy stories at the same time as your Sprout posts. Contact support if you need assistance connecting your accounts. For more information, you can search how do I connect my Sprout and employee advocacy accounts within our Sprout social health center. Let's take a look at the first workflow. Creating a story during the publishing process. In the compose window, select a single LinkedIn profile. After you've drafted your post, you can choose a specific date and time to publish. Keep in mind that duplicating the posts or selecting multiple dates will prevent the ability to send this content to employ advocacy as a story. Next, you can scroll to the bottom of the window and click create advocacy story. Here you can customize the story title and internal description for employees. Within advanced settings, you can also apply tags or feature the story at the top of the feed to ensure it gets maximum visibility. You can also leverage content that's already live. Navigate to your calendar and switch to the list month or week view. For any send messages on Facebook X or LinkedIn, click the send to advocacy icon. This actions passes the post into the sources tab within employee advocacy. From there, an admin or curator can review, edit, and officially publish it to the feed, making it easy to bridge the gap between your brand and employee social presence. By streaming these steps, you ensure your best brand content reaches a much wider audience. Try sending your next post to Advocacy today.