The $0.05 Mint That Increased Tips by 23%
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A simple mint at the end of a meal can increase tips by 3%. Two mints? Tips don't double — they quadruple. But the most surprising result came when waiters gave one mint, walked away, paused, turned back, and said, "For you nice people, here's an extra one." Tips jumped 23%.
That's the Principle of Reciprocity — the first of Dr. Robert Cialdini's seven principles of influence. It's not what you give. It's how.
The key: be the first to give, and make it personalized and unexpected.
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