Subscription industry case study: How Powtoon empowers 50M+ users around the world 🚀
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Subscription industry case study: How Powtoon empowers 50M+ users around the world 🚀

Recurly 09.06.2025 37 просмотров

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🚀 From legacy systems to limitless scale. 💡 @Powtoon empowers 50M+ users around the world with fast, AI-driven visual storytelling — helping teams create presentations, product demos, and training videos in minutes. In this new customer story, Powtoon shares how they: ✅ Reduced signup declines from 90% to 19% ✅ Recovered hundreds of thousands in lost revenue ✅ Scaled globally with flexible payments, fraud protection, and a frictionless subscriber experience We’re proud to have supported their journey for over a decade — and to be the subscription platform behind the platform redefining creativity at scale. 📖 Read the full story: https://bit.ly/3H0R0ck #CustomerStory #SubscriptionGrowth #SaaS #GlobalScale #Powtoon #Partnerships #SmartSubscriptions #recurly ––– Recurly is the subscription management and recurring billing platform trusted by leading global brands to grow recurring revenue faster, smarter, and stronger. ✔️ Book a demo: https://www.recurly.com/request-a-demo/ ✔️ Read our blog: https://www.recurly.com/blog/ ✔️ Follow us: https://www.linkedin.com/company/recurly/

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Segment 1 (00:00 - 04:00)

I'm Daniel Zatansk, a co-founder of Palon and Palon is a really leading visual communication platform uh which enables organization to create engaging videos and presentation without being a professional videographer. We currently have over 60 million users worldwide. uh with over thousand corporate clients on our P2P site. Uh really our partnership with Curly began when we needed to trans make a transition from a legacy payment system that was shutting down. We were looking for a reliable payment management system that could sell scale with our growing business and recurly was quite a good solution because it was very innovative platform that gave us all what we needed to manage our subscription business. We needed a very quick transition not to lose any uh subscribers on the way. So that was for us a very big advantage uh to quickly transition and just fly without even touching the ground. We had and still we have a complex subscription management needs. Uh since we have uh different years a different level of subscri subscriptions and features that u allowing to different uh plans levels. So we needed to be really a subscri subscription system that can hosted and really work around our needs. uh we need obviously a reliable uh payment processing uh with the right uh gateways that can serve in different countries uh and be very reliable in terms of the robust uh functionality. Uh obviously uh it need to be a scaling we had a scaling requirement because we were still growing we were growing very fast and we needed to uh to help with the scaling up uh in a different geographic areas. So when we expanding into new geographical areas we need to kind of consider a few elements. uh first of all uh local currency, second is taxation uh and then obviously uh what works best in terms of the uh gateways like a payment gateways. Yeah. So we we've seen different in different uh times that uh there are spike in the fraud curly uh really gave us presuming as with a solution for fraud which we implemented very quickly uh and it's nearly overnight stop this uh fraud activity and the most important thing is that as we know there lots Kica declines that happens during the subscription and uh a quite a big chunk of it recurly with this ding system managed to collect or recollect again and that was and it's I mean talking about big money here so like hundreds of thousands of dollars that eventually we managed to pick up from the floor uh with the right implementation. The customer success team really shown a genuine care for our growth for pun growth and they really demonstrated through consistent performance and support to really help us on different areas. That's probably one of the most important thing that there is a real partner on the other side rather than just kind of helping us supporting us but really partner that helps us and wants our growth and looking for uh ways to really satisfy the customers and really help them to achieve their business goals.

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