ИЛОН МАСК: Вся правда про путь к богатству. Почему его компании всегда на грани краха?

Gentlemen, for the first time on this channel we are going live in a new format. And I want to start with one simple shot. Look at this boy with a broken tooth and scars on his face. He smiles at the camera as if everything is fine, but he knows he's about to hit again. At school he was beaten until he lost consciousness. Moreover, he doesn’t remember one of the kicks to the temple. Only ringing in the ears and the taste of iron in the mouth. He lay motionless. While the high school students kicked him, the teachers remained silent and his classmates laughed. At home, things were even worse. His father would come right up to him and spend hours reading him a moral lesson that sounded like a death sentence. You are nothing. It's your own fault that you're being beaten. You are pathetic and worthless. It was impossible to contradict him. There is no use in showing emotions. There was only one thing left to do: freeze and wait for it all to end. And he froze. Learned not to breathe. Then he hid in books, sometimes reading for 10 hours a day. Moreover, his favorite books were The Hitchhiker's Guide to the Galaxy, The Martian Chronicles, and 2000: A Space Odyssey. Look at the cover. It is obvious that even without knowing the plot, it is easy to identify something in common. All books about life outside our planet. Yes, for young Elon, these weren't just stories, but literally escape instructions, where the heroes fly away from the earth and never return. And so decades passed, and the boy with his head in the clouds became the richest man on the planet. Now he launches rockets, distributes internet from space, creates electric cars that drive without a driver, implants chips in the brain, creates neural networks, crashes stock exchanges with tweets, redesigns the energy industry, digs tunnels under mountains, and recently gave an inspiring speech and danced at the inauguration of the President of the United States of America. Of course, you all recognize Elon Musk and probably know him precisely for the achievements and technologies I have listed. Moreover, I am sure that many of you follow these technologies or even use them. Today he can say anything, do anything, and no one can stop him. Now it is not he who freezes in fear. Now everyone freezes. Because the boy who dreamed of flying into space is now going to send us all to Mars. There is a suspicion that without a return ticket. Friends, you might be surprised and still don't quite understand why I decided to tell you about Elon Musk in this format on my channel. Actually, it's all simple. My team and I are launching a new project, Business Legends. These won't just be stories about rich and successful people. We want to go deeper, to understand the thinking of those who break the rules, build empires and change the course of history. Don't look up to them, but try to understand how they think, how they make decisions, what drives them, how they plan their day, communicate with their team, how they manage, what is their phenomenon. If you're growing your own business or just getting started, this project will help you get a glimpse into the minds of those who started from scratch and, step by step, brought to life ideas that have become a permanent part of our lives. The first business legend is Elon Musk. A man who not only goes into the future, he drags the entire world of will and bondage there. Some consider him a genius, others a destroyer. In any case, each new turn of his life becomes a seismic shock in honey that cannot be ignored. In this issue we will not praise him or expose him. We will follow his personal and professional path. And in the finale we will try to answer the main question. Is Elon Musk a visionary leading us towards progress or a man pushing humanity into the abyss with no way back? So be sure to watch the

episode until the end. Without this, the complete picture will not be formed. The finale will put a lot of things into place. And now I'll hand the floor over to a man from our team, Petr Osip. Peter doesn’t just tell stories, he lives them 100% together with the hero and the audience. This story really resonated with him. He tried to convey it the way he felt it. I am confident that you will be completely immersed in The Path to the Mask and will truly enjoy watching it. So, friends, fasten your seat belts. 3 2 1 we take off. They say that to become a millionaire, you need to be a billionaire and get involved in space. September 28, 2008. Hawthorne, California, SpaceX command center. If you imagine NASA with white shirts, overhanging desks and pompous reports, forget it. Everything is different here. Here sit 30 techies and engineers in wrinkled T-shirts on the verge of a nervous breakdown and 1 billionaire who, for some reason, decided to defy all gravity. Everyone is silent, and only one question hangs in the air: will it fly or not? This morning, Musk went with his children to Disneyland's Space Mountain. Yes, you heard right. And immediately after that I came here to wait for the verdict, because today is the day of the last attempt. If the fourth rocket doesn't take off, that's it, the end. Both SpaceX and Tesla. dressed in a beige polo and worn jeans. Just like that morning at Disneyland, Musk entered the command center at 4:00 p. m., when the launch window opened. On one of the monitors he saw Falcon 1 on the launch pad; the command post was silent, and only a female voice was counting down the time. He invested everything, sold everything, borrowed from everyone he knew. Three launches behind us, three failures. Falcon 1 has already broken apart three times in front of the world. Almost $100 million in personal money was lost. And this is not even a metaphor. Here are the first, second, third. About 33 million for each magnificent fireworks display. The press exercised its wit. The collapse of Musk's space ambitions. Another rocket into the ocean. Zero out of three. Space X missed the mark again. Musk was depressed, but not broken. He announced to the team that they had six weeks to assemble and deliver the fourth rocket. It was an almost impossible time. Engineers worked around the clock. Some people haven't slept for 40 hours. Someone spent the night right on the launch pad. All for the sake of completing the task. I think most of us were ready to follow him to the gates of hell after that, taking our sunscreen with us,” says Doli Sink, Director of Human Resources. And so, friends, there could have been a two-minute commercial here, but there won't be, because the guys from Tochka, a bank for entrepreneurs and businesses, bought the slot so as not to distract you from the story of Elon Musk. They only asked me to convey a short message. They are currently running a promotion offering 3 months of free business account service for new clients. Business will be. Submit your account opening request before May 18th using the link in the description. Now let's move on to the next chapter in Elon Musk's life. And while the rockets and Musk are frozen before liftoff, let's rewind and see how he got to this point. They say about kids like Elon: "He's got his head in the clouds." He really was not of this world, frail and silent. Sometimes he withdrew so deeply into himself that adults thought: “Maybe there’s something wrong with him? Maybe he has hearing problems.” But the doctors checked and everything was fine with my hearing. It’s just that, how can I tell you, he’s not here, he’s inside himself. Today it would be called Asperger's syndrome. Back then he was just a bit of a weirdo, an outsider both in his family and at school. He desperately wanted to hide somewhere where no one would touch him, and he found this refuge in the world of fantasy. His favorite book was The Hitchhiker's Guide to the Galaxy by Douglas Adams. There the story begins with our planet being demolished for an intergalactic highway. The main character is an ordinary Briton in a dressing gown who suddenly finds himself at the epicenter of a crazy space journey. He is saved by a friend who, as it turns out, is not a human at all, but an alien. There's also a depressed robot, a two-headed president of the galaxy, and a supercomputer that spent 7.5 million years calculating the answer to the ultimate question. Quote: "What is the meaning of life, the universe, and everything?" And he gave the answer: 42. Moral of the story: the world is chaotic, life is absurd and all that remains is not to panic. Don't pic. Elon loves this book. The waters are flowing, but in his soul he remains the same hitchhiker across the universe. Just look here. This is not a joke. The instrument panel of the Tteesla he sent into space has a large sign that says "Don't Panic." Direct quote from the book cover. And that's not all. In the glove compartment of this Tesla, which is furrowing the expanses of the galaxy, lies that very book and towel. Incidentally, an important attribute of any hitchhiker in Adams' universe. There is also another Easter egg hidden in Tteesla. If you rename your machine to 42, your display will read Life, the Universe and Everything. A quote that refers to the answer about the meaning of life given by a supercomputer. The computer is a separate symbol in the biography of Elon Musk. At the time he was reading this book, he had only seen computers in magazines and on TV, and then it was an accident. He and his mother were walking through the shopping center when suddenly he froze. Showcase Komadora Vik-20. For some it’s just a piece of equipment, for him it’s a spaceship. He looked at him as if he were an alien deity, did not blink, did not breathe. This was the first bridge connecting the world of his fantasies and the real world. That's why it froze. Mom moved on, and Ilan remained at the display case. Then that evening he approached his father and said, "I really need a computer. Computers are for idiots," Erol snapped. They are of

no use to an engineer, because you can only play games on them. That's basically the whole conversation. Could El buy a computer for his son? Yes. Erol Musk was an educated engineer and a successful businessman. He built hotels, factories and shopping centers. He also tried his hand at politics and was even elected to the city council of Pritoria. At the time, he drove a gold Rolls-Royce Carnish convertible, one of the most expensive cars of its time. He also flew his own twin-engine business jet, the SESNA 421 Golden Eagle. Politicians, businessmen, and those who could afford luxury flew on planes like this back then. So yes, he could certainly afford a computer for his son, but he simply didn’t see the point or benefit in it. But Elon didn't get upset at his father's refusal; he simply noted: "Plan A failed. Moving on to Plan B. Exhaustion." He began to flank, softly, silently, like a system tank that could not be ignored. He echoed him: “Dad, if it weren’t for idiots, would you have bought it?” Listen, did you by any chance change your mind overnight? Good evening. Want to talk about digital salvation? Refusal. Refusal. When it became clear that there would be no support, Elon turned on Plan C. I'll earn it myself. There is no precise information in the biography about how exactly. He either saved or sold beaded bracelets. But the fact is, at age 11, he bought himself that very VIk 20. The computer itself came with a programming course for beginners in Basic. It was designed for 60 hours of study. Elon completed it in 3 days, without closing his eyes, according to him. I just wanted to understand how it works, he would say later. This was his first real dialogue. Even if the interlocutor was not a living person, but a machine. A couple of months later, a new goal emerged. Elon accidentally saw an ad on the street for a computer conference. A serious event for adults only. The ticket cost almost 400 dollars. A huge sum for a twelve-year-old teenager. He realized that he could n’t save up for that on his own. And then he goes to his father again. I want to go there. Are you crazy? Error was categorically against it. This time the ticket was really expensive, and the event itself was not for children. Elon doesn't argue, carefully cuts out the announcement, puts it in his pocket and from that moment on, silently shows it to his father every evening. In the kitchen, in the car, near the stairs, wherever possible. A week passes, the father gives in. “Okay, you can stand somewhere in the corner, just don’t bother me,” he tells his son before the conference. Fortunately, there is no limit. But the father could not even imagine how everything would turn out. Just imagine, half an hour after the conference started, Errol comes back to pick up Elon and sees an incredible picture. His son is the center of attention, surrounded by professors and engineers. Elon actively gestures, enthusiastically argues and explains things to adults who look at him with genuine interest and respect. He is 12, they are over 40. And they listen, listen attentively. After the conference, one of the professors comes straight to the boy's father and says, "This boy urgently needs a new computer." How do you like that, Earl Mask? Elon returns home inspired, opens the familiar Besiic and programs his first game. Yes, the machine didn't just answer him, it gave him a voice. Friends, before you is Elon Musk’s very first creation. The game Blaster, which he wrote when he was only 12 years old. Literally his first attempt to save humanity. The game's code contains only 123 lines of Besi language. Of course, this is not Space X yet and not a real rocket, but this is where it all started. First small launch. Elon showed the game to his mother. She advised me to send it to a thematic magazine just to try it out. And just trying it out unexpectedly worked. After some time, the answer came. The editors wanted to print the game code and sent a check for $500 along with it. For twelve-year-old Musk, it was a true triumph. He later created two more games. One in the spirit of Donkey Kong, the other a roulette simulator. And all this before he was even 15 years old. Here, guys, I want to take a short break, because recently in a podcast with Evgenia Volyansky we discussed certain stages of human development from the first days of life to adulthood. And one of the important points was how important it is to support children's passion from the very beginning. And everyone understands this. But how does this happen in real life? The child usually comes to you with shining eyes: “Mom, Dad, look what I did.” And at this time the adults are thinking: what? That's right, calls, tasks, deadlines. We automatically give up on the good work and immediately return to our business. But in fact, it is precisely at such moments that something truly important may or may not be born. And everything depends on

. And everything depends on how you and I react to this. At that moment, Elon Musk's mother supported his passion, and this actually played a huge role in his life. This experience laid the foundation for an internal scenario that one can create something valuable with one's own hands and receive feedback, recognition, and one's first money for it. A winning scenario that Musk later reinforced many times in his life. So the next time a child comes to you and says, "Look what I did." Stop for a second, sincerely rejoice, support, because perhaps at this very moment his first rocket is born. In 1988, Elon didn't just leave home; he fled the country, the family, the future that was being forced upon him. My relationship with my father throughout my childhood and adolescence was, to put it mildly, tense: insults, control, psychological pressure. But there was another spurring moment. In 2 weeks he would be turning 18. Any day now a summons to the army could arrive. And South Africa in the late 1980s is not a safari tour commercial. This is repression. Army and shooting. I didn't want to take part in the repression of black people, he would say later. An honest answer from a guy who knew that in such a system you either leave or become part of it. He is applying for Canadian citizenship for the entire family except his father. Apparently, Elon didn’t plan to take him with him into his new life. Denix has arrived. Elon arrived at the airport for the first time in his life. Yes, for 17 years he never left South Africa. He has $2,000 in traveler's checks from his father. and the same amount from the mother. In his pocket is a list of second cousins ​​he has never seen. There is no return ticket. There is only one goal, to put it simply, to get rid of everything completely. At first, Nashilan did well. He flies to Montreal, buys a bus pass for a hundred bucks and heads to his cousin's in Soskochivan. He gets on a bus that moves slowly, making stops in every remote town. At one of these stops, Elon gets out to have a snack. He left for literally a couple of minutes and, horror of horrors, doesn’t have time to return. The bus leaves without him. The suitcase remains inside along with clothes, money, registration, documents, everything. Ulon only has a bag of books in his hands. His reality escape kit. Imagine what he felt at that moment. Well, basically, it was his first crash test of growing up. After this, he spends several weeks restoring checks, standing in endless lines, collecting stamps and getting signatures. It makes him incredibly angry and exhausted. And, most importantly, it suggests that there is something fundamentally wrong with the financial system. It's not just slow or awkward, it doesn't work. One day it will dawn on him: "Money is not banknotes or coins. Money is information, bits, and units. And if it is information, then it must be instant and accessible. About 10 years after that bus stop where he lost his passport and cash, Elon will fly into the financial industry not as a banker, but as an engineer who sees buggy APIs and writes patches. In Silicon Valley, he will create X. com, the first online bank that will offer both opening an account without leaving home and instantly transferring money by email, and paying with a virtual debit card and insuring deposits. Everything like a real bank. And in a few years, this bank will be called PayPal, the largest payment system in the world. Yes, for us now it sounds like a familiar reality, but in the late nineties it was like saying that you can teleport money with the power of thought, because then, to simply open an account or transfer a couple of hundred, you had to walk to the branch, Fill out paper forms, stand in line and wait, wait. Elon will turn the financial industry upside down. He will spur banks to play by his rules, but that's all later. In the meantime, he finally gets to Soskchevan, throws the coins he's got in his pocket into a payphone. Hi, I'm Elon from South Africa. I'm at the bus station, and the voice on the other end of the line answers him, perplexed. Who is this? At first, they don't even recognize him, but they

meet him anyway. They take him to a wheat farm far from the city along a country road. They settle him in a small hill, give him a shovel, show him how to clean the grain. And so begins his first job in Canada. No documents, no money, from absolutely nothing. For his eighteenth birthday, he'll bake himself a cake. He'll write it in icing: "Happy birthday, Elon." And it's not so much a sad moment with a dramatic violin, but a moment of pride. Because if you 18, you're alone, living in a foreign country, working day and night, and you have enough energy to bake yourself a cake, which means you've already won. With this attitude and enthusiasm, Elon takes the next 1,000- kilometer step. Today, Elon Musk has six companies and almost 150,000 employees. He works 17 hours a day, and he delegates everything that can be delegated, because he realizes that his time is the most valuable resource. But most entrepreneurs are still doing someone else's work and, for years, can't solve the problem of how to get out of the operating system. Let's try to solve it together. So, there you have it. An hour of an entrepreneur's time is worth 10,000 rubles. An hour of a sales manager, copywriter, or assistant's work is 500 rubles. Question: why do so many entrepreneurs continue to do things themselves that can easily be delegated? Why do they personally correspond with clients, compare spreadsheets, proofread texts? It seems like nonsense, Little things. Now let's turn on the calculator. These tasks take an average of 5 hours a day. Multiply that by 10,000 rubles and 22 workdays. We get 1,100,000 rubles per month. This is the direct loss from the entrepreneur doing someone else's work. The solution is to clean up the operations and implement a proven management system. This is precisely why the Operations Director program from the Ediuson Academy was created. It is for those who are tired of carrying the burden of running a business and want to finally hand over the operations effectively, intelligently, and for the long term. The program includes 320 lessons, 50 simulators, 34 business cases, and a year of support from a mentor. After the course, you will be able to build a working system, free yourself up, eliminate process chaos, and finally focus on strategy, development, and the very reason you started your business in the first place. If you are an owner, manager, or operations director, apply for the program using the link in the description or the QR code on the screen. Use the promo code " Sokolovsky" 65% off, and three free courses. Let's go. Imagine you're 18, 14,000 km from your family. You have no home, no registration, no friends, just a backpack, a Discovery Pass ( unlimited bus travel across Canada), and a strange, stubborn feeling inside. This world needs you. You hit the road, one city after another. And now you're in Vancouver, looking for a new job. There are dozens of vacancies on the board, almost all for $5 an hour. Displaying, cleaning, digging, but one offer catches your eye. $18. Sawmill. The task is to put on a protective suit and crawl through a narrow, hot tunnel deep into the cooking chamber, where the wood pulp is boiling. Steam scale off the walls, work quickly, otherwise you'll get stuck inside. If the last person in the chain doesn't manage to clean up the sticky mess, you find yourself in a real gas chamber. Not figuratively, but Literally inside a humming, roaring machine. Now a question for you. What would you choose? Calmly stock merchandise for $5 or risk your life for $18? Write in the comments. Our Elon, without a moment's hesitation, chose the boiler. And not even because it paid more, but because it was scary. Later, he would say it was reminiscent of a Deakins steampunk nightmare, where dark pipes crawled in all directions and jackhammers rumbled. Yes, I haven't said this yet, but for Musk, fear isn't something to run from. It's more of a guide, an internal compass. He never perceived fear as an obstacle, but rather an invitation to go beyond. And to this day, he lives by this principle: If you're afraid, it means you're going where growth begins. Working at the sawmill became something like the first Mars for him. With the smoke, with the heat, with crawling around in a spacesuit, in an atmosphere where any delay can cost you Everything. This was his first real encounter with the harsh adult world, without indulgences, illusions, or safety nets. Perhaps it was at this moment that he realized that he functioned best under extreme stress. Later, he would often create his own hell to feel alive, to maintain his edge, and to always remain on the edge. But one day, terribly tired after another shift at the sawmill, he suddenly realized: " I can't stay here." I need education. This is not my path." And so, after farms, boilers, sleeping on the floor of distant relatives and tea without sugar, he takes a step that previously seemed impossible. Elon returns to his family. He does not return to South Africa to be with his father. He goes to Canada, to Toronto, where his mother Ysk is trying to start life from scratch. Along with her is Ilon's younger sister Toska. Their apartment is small, just one room, in which a bed and a sofa barely fit. The mother works without a break. In the morning, she consults as a nutritionist, during the day she gives lectures on health, and in the evenings she periodically works as a model. Toska is still a schoolgirl, she helps out as best she can. She takes shifts at a local diner. And then Ilan bursts into this modest life. He has no job and does not expect one in the near future. But not because he is idle. On the contrary, all his attention is on preparing for university. He reads, codes, understands courses, scholarships, visas, admission rules. He spends his days sitting at the computer. It was their second most important purchase after the carpet, thick and dense, so that the ugly middle child, Kimble, could sleep on it right on the floor. He, too, is planning to move to Toronto soon. Kimble, only a year younger, is a special person in this story. Perhaps the only one who truly understands what Elon had to go through, because he went through the same. After their parents' divorce, they both decided to stay with their father. And both would later say the same thing: "It was the worst decision of their lives." They were not alike. Elon is closed, withdrawn, more silent than speaking, rarely letting others into his thoughts. Kimble is warm, open, with some innate ability to win people over. He enters into conversation as if he has known everyone for a long time, knows how to listen, joke, catch the mood. But they were definitely similar in one thing. They both very early They realized how the world works, or more precisely, how it doesn't work for them. No inheritance, no guarantees. No one will insure you if something happens, no one will pull you out. If you want a different life, act on your own. Find it yourself, build it yourself, push through it yourself, claw your way out, if necessary. And they began to pave their way to a better life. At first, they simply read, devoured issues of The Economist, Forbes, biographies of entrepreneurs, trying to understand how business works, why some projects take off and others don't, what distinguishes those who built something from scratch from those who remained just dreams. And then they decided to try it themselves. They started looking for contacts, wrote letters, called entrepreneurs and investors, those whose names flashed in the startup columns. Hello, this is Kimble and Elon Musk. We are students. Can I invite you to lunch? Someone hung up, someone laughed, but someone came. And then the real interrogation began. How are you starting out, where did they go wrong, when was it really scary? Kimball led the conversation, smiling, clarifying, pausing. Elon listened and absorbed silently, attentively. They worked as a team even then. This is how what they would later call their first real business school was born. To understand, their first startup was still four years away. ZIP2. A 307 million deal. X. com, PayPal, SpaceX, Tteesla. The brothers had all this ahead of them. But it all started with these meetings. Just a conversation, just interest, just two brothers and a shared feeling that they would succeed if nothing distracted them. In 1990, at 19, Elon entered Queens University in Kingston, a three-hour drive from Toronto. Yes, it's not Harvard or Stanford, but it's not a sawmill either. A year later, Kimball entered the same faculty, and unlike Elon, he will finish his studies here. Elon had a choice between university Queens, England. And when he's later asked why he chose Queens, he'll answer, "Because there weren't enough girls in England, and I didn't want to spend my college years with a bunch of guys." After being bullied at school, Elon just wants to feel normal, be around people, communicate, laugh, fall in love, and generally live life to the fullest. It's here in Queens that he meets Justine Wilson, an English Literature major who writes dark fantasy in her spare time and admits to always falling for guys who live in their heads. He invites her for ice cream. She seems to agree, but doesn't come. Then he does what he will do all his life. Turns failure into a challenge. Asks her friends what kind of ice cream she likes. They answer him: "Vanilla with chocolate chips." He buys one, finds Justine in the student center, where she's sitting with a Spanish textbook and simply hands him the cup. This seems to be your favorite. Later she would say, "He's not the type to take no for an answer." And this phrase is not so much about romance, but about his whole essence. This is how his first love began. Not like in books, but real, with a real person who just sits next to you while you walk until you’re exhausted. He didn't talk about money, he talked about missions, about humanity, and he believed in it so passionately that you began to believe with him," she later recalled. Judging by the biography of Elon Musk, his feelings for Justine were real. He truly loved her and cherished this connection. But a little more than her, Elon was captivated by the future. And every time he was faced with a choice, he chose it, not her and not even himself, but what was yet to happen. Justin accepts this spoiler, for now, and they even manage to maintain closeness at a distance when Elon transfers from Queens to the University of Pennsylvania. A couple of years later, he will propose to her simply, without a ring, without a speech, just casually say on the street: "Marry me." Soon after, their first son is born. Nevada. And then tragedy happens. After 10 months, the baby dies in his sleep. Elon takes it hard, but does not allow himself break down. Instead of retreating into pain, he does what he does best again. He turns suffering into fuel and uses it to take off. Twins are born shortly after, and triplets a little later. The family grows rapidly. The house becomes noisy, with movement and children's voices everywhere. Elon sincerely loves his children, but when forced to choose, he still chooses not them or even himself, but the future. Maybe fatherhood is also part of this plan for him, one of the components of that very big picture. In an interview with The Wall Street Journal in 2021, he will say: "If people don't have more children, civilization will collapse." Mark my words. Justine didn't have the idea of ​​having children to save the world, so she complains more and more often. She misses Elon not as a visionary, but as a husband and father. She talks to him, writes, tries to get through to him, but all in vain. Now is not the time. Musk is waging a war for the survival of his companies. It's 2008, one of the most difficult periods in his life. FCON 1 crashes three times. Tesla teeters on the brink of bankruptcy. He started signing letters to Elon Musk, Emperor of Mars. I didn't know whether to laugh or cry, she would say later. In an attempt to save the marriage, Elon suggests going to therapy. In his view, this should fix the family system. But Justine doesn't want to be part of the system. She wants to be a wife, a person nearby, not a function. After three sessions, he gives her an ultimatum: "Either you live by my rules, or divorce." To date, Elon Musk has three marriages, 14 children, and dozens of high-profile breakups and public scandals under his belt. I've dreamed of having a companion all my life, but in my case, it seems impossible. he admits in an interview. Now Elon is again completely focused on work. He runs Tesla, SpaceX, Neurolink, and XAI. He designs ships, develops artificial intelligence, and plans the resettlement of humanity on Mars. He is trying his best to keep the future under control, but The past, as often happens, creeps up on him from an unexpected direction. In 2022, his eldest son, Xavier, decides not only to change his last name, but to renounce everything—his name, his inheritance, his connection to his father. He undergoes a transgender transition and publicly declares: "My father, Elon Musk, is a terrible person." I don't want to have anything to do with him. This is a crack that runs through the most fragile place." Since childhood, Elon was afraid of repeating the fate of his father, a man whom he himself called a monster, a source of pain and evil. At some point, he broke off all relations with Erol, erased him from his life. Now, it is as if he himself heard the same sentence, only from his own child. But, as before, he does not freeze. He again processes the pain into fuel and keeps moving. Let's roll back a little, before all the twists and turns of love and family drama. Let's return to the moment when Elon is a sophomore at Kins and feels: "It's time to move on." He applies to the University of Pennsylvania. One of the most prestigious private universities in the United States, where almost every second student is from a billionaire family. Elon gets in there himself thanks to a $14,000 scholarship and a student court. He is enrolled in two faculties at once: physics and economics. When later asked why two at once, he answers: "I was afraid that if I don’t study business, I'll have to work for someone who took this course, wanted to come up with ideas and implement them myself." Studying is n't easy for Elon, but he deliberately chooses the most difficult ones. Courses in thermodynamics, materials science, programming, management. Everything is with an eye on the future. To make ends meet, he works part-time, writing custom code for local companies. Sometimes for next to nothing, just so the project gets going and his ideas come to life. In the evenings, it's a completely different reality. Together with his roommate, Aderessi, the future founder of the institute, they throw parties. The dorm didn't allow guests after 10:00 pm, so they rent a house in a rough area of ​​West Philadelphia. The house quickly turns into a nightclub. A DJ in the attic, jello shots in the kitchen, glow-in-the-dark posters. Admission is $5. Sometimes up to 500 people come. This money covers the rent. Life is in full swing: studying, a cat, parties, sleepless nights. And Somewhere beneath it all, a new reality is already humming. It's 1995. The Internet is emerging from the laboratory and becoming commercial. Netscape, a company from Silicon Valley, goes public and instantly soars to a billion-dollar market capitalization. HTML, the first browsers, the first websites. The world is rapidly changing. The Internet is no longer an abstraction. It is becoming a new space, and Musk senses something big is beginning. One day, he's sitting on a bench near campus next to a professor, a man whose opinion he truly respects, and asks: "Do you think it's worth going to grad school or is the Internet more important now?" The professor looks ahead and replies: "The Internet revolution happens once in a lifetime. Strike while the iron is hot. Elon understands that watching from the sidelines is not his path. He needs to dive into this headfirst right now, not a minute later." He calls his brother Kimball and says: "I have an idea, we need to make a map, an online business map." These are roughly the words that begin the story of a basement startup that was destined to take off. 1995, Elon is 24 years old. Musk notices that most companies don't have websites, no online maps. And even just explaining to a client how to get to the office is already a problem. He shares the idea with Kimball. What if we make a digital city map, where all the local businesses are marked with routes, phone numbers, reference information, and sell it not directly to companies, but to newspapers, they still need local directories, and we will give them a working, convenient, online interface. This is how the ZIP concept is formed. In fact, the predecessor of Google Maps, only 10 years earlier. As soon as Kimbal graduates from university, the brothers move to California to Palo Alto, in the heart of Flint Valley, where the economy was already in full swing. The internet revolution. There they rented a small office. It was a cramped, cold space with one desk, one computer, and a mattress lying on the floor. They also slept there. There was no money for rent. They showered at the nearest gym. They ate cheap noodles and washed it all down with liters of coffee, for a dollar a day. A cat during the day, a cat again at night. No days off, no breaks. Life boiled down to one thing: making a product that would take off. The server crashes every 40 minutes. Elon jumps up, reboots, and continues writing. He writes everything himself: the interface, the backend, the databases. Meanwhile, Kimble does what Elon hates. He looks for clients, calls, visits offices, explains the idea, persuades. Sometimes they fire him outright, sometimes they listen politely, but without interest. The first company to agree is a local pizzeria. They offer $5 for placement on the map. A deal. The next client... Tire shop. Already 12. These tiny deals mark the beginning of what they will soon call a client portfolio, which currently fits on a napkin. Their mother, Musk, would periodically visit them, bringing food and clothes. This time, they asked her to print advertising flyers at the nearest copy center. Color printing, mind you, costs a dollar a sheet. Well, they don't even have that dollar. Fatigue, nerves, and sleepless nights accumulated, and at some point, it all boiled over. After a particularly difficult day, a fight broke out between the brothers. Kimbal lost his temper and bit Elon on the throat, drawing blood. They had to go to the emergency room. And the next day, they simply continued working as if nothing had happened. A cat doesn't paint itself. For them, ZIP wasn't just a startup back then. It was the only way out of poverty. There was no turning back. And, as the biography says, after 6-9 months, their efforts finally get noticed. Representatives come to the basement. Mordavi Ventures, a venture capital firm. They take a close look at the two exhausted, starving guys and decide to invest $3 million in their project. But on one condition: Elon Musk must step down as CEO. Roughly speaking, it sounded like: "We need an adult; you're a boy." Write code and don't interfere." Just imagine, you've come up with a product, you've

written it, you live in it, and now you're asked to step aside. Elon was simply furious. Everything inside him screamed, "[ __ ] you!" But he held back, because he understood that this ship could sail even if he wasn't at the helm. And he was right. In 1999, ZIP was bought by Kopac. The deal was worth $307 million. Elon's share was $22 million net. Until recently, he was sleeping on the floor of a damp basement, showering in a public gym, and eating noodles from a mug. Now he leaves the office, gets behind the wheel of a McLaren F1, one of the most expensive cars in the world. " I have a McLaren now," he smiles like a journalist. A year passes, and he crashes it, but the money remains, and he says, "And now an online bank." x. com is Musk's next idea. But this isn't just a startup, it's a personal vendetta Against bureaucracy, queues, and paper certificates. Remember how he suffered, restoring documents on the way to Soskatchewan? Now it's time to get revenge for those trials. He invests almost everything he had left after selling ZIP into x. com, not counting the McLaren. He writes the first lines of code himself, rents an office, lives across the street. If the site goes down at night, he just runs across the street and fixes everything. And that's what happens. Musk really does run to the office at night without pathos, without schedules, just works. In this project, he is not the boss in a suit, he is x. com, an engineer, an architect, a programmer, the heart of the startup. He dreams of more than just a bank; he wants to create an entire financial ecosystem: transfers, loans, investments, everything in one window. He believes that money is just rows in a database, and you can work with them as flexibly as with code, but soon a competitor appears. Infinity is a startup with a strong team and the backing of investors. They have PayPal. They are betting on Email transfers. The platform is working, the audience is growing. A real race begins. Who will win? Both companies are burning millions on viral marketing. Registration bonuses, "Invite a Friend" promotions. It's no longer about profit, but about who will run out of money first. The result is a merger. X. com and Infinity merge. On paper, a union, in reality, a struggle between two cultures. Musk insists on the Microsoft platform. Engineers are for Unix. He wants to develop the x. com brand. The PayPal team defends its name. Focus groups say x. com sounds like an adult site. Musk doesn't believe it. He proposes a compromise with x PayPal. The board of directors is categorically against it, wanting to keep PayPal only. The atmosphere becomes tense. Musk works obsessively, sets insane deadlines, demands work even on Thanksgiving. He sleeps under the table. One engineer goes home at 2 a. m. and already at 11 a. m. receives a call from Elon demanding he return. Code is rewritten, deadlines are missed, everything is on the edge. One day, Musk calls PayPal founder Max Levchin. Arm wrestling to prove his case in the platform debate. Levchin loses, but reminds us: this is not an argument in tech. Tensions mount. Investors discuss a leadership change in secret. Musk flies off on Justin's honeymoon. He boards a plane as an SEO and lands already fired from his position. For the second time in three years, he's been forced out of the company he created. Formally, a professional

manager is needed. In reality, Musk is inconvenient, too straightforward, too stubborn, and too willing to take risks when others choose caution. He's angry, but he doesn't leave. He stays as a shareholder. He holds onto his stake until the end, because he feels PayPal will take off, and he's proven right again. In 2002, eBay buys PayPal for $1.5 billion. Musk receives $180 million net, no strings attached. But he doesn't fly to the Maldives, doesn't buy a yacht, he simply sighs and says, "And now space." Friends, I'm coming back to you, and we Let's travel back to 2002, to the time when we were downloading ringtones via SMS. Remember that sound? Elon Musk is 31 years old. He has $180 million in his account after selling his startup. Let's take a look at what he spends it on. And a disclaimer right away: this is definitely not investment advice. This will definitely surprise you. So, we have $180 million. Elon doesn't hesitate to invest $100 million in space. The creation of SpaceX, the first-ever private company building rockets to reach orbit. To understand the scale, at that time, companies that would launch rockets with their own money simply didn't exist. Only superpowers with gigantic state budgets and resources could launch ships into orbit. Against this backdrop, what Musk was planning seemed complete madness, pure science fiction. And, of course, from the point of view of any experienced investor and strategist, it looked like a crazy risk. Elon still has $80 million in his account. And he invests almost all of this money. Into electric cars. And, let me remind you, it's 2002, and even hippies from San Francisco are shaking their heads and saying, "Nah, we're all for green energy, but that's going too far." But this attitude, as always, only spurs Musk on. As you might guess, with this approach, his money is rapidly melting away. He's down to his last 10 million dollars, and he decides to invest it in solar panels. That's how Solar City is born, which eventually becomes one of the largest players in the market. And now, pay attention, he's almost out of money. And that's just Elon. He never hid his money in gold, never invested it in safe assets, never looked for a safe haven. He always put his entire fortune on one card, investing in his own ideas. A little later, he'll say, "I even borrowed to pay the rent." So much for his financial literacy. I don't know, maybe he shouldn't have gotten into all this space and all this. The environmental movement, but it's too late. He's in the game, he's given it all, which means he has no room for error. By the way, let's think about what you would have invested $180 million in 2002. Bitcoin, well, unfortunately, it only appeared seven years later. Apple. By the way, back then, many investors already saw Apple as a promising asset, and shares were only worth $15-20 at the time. And investing even tens of millions there would have been a completely reasonable and well -founded decision. Now let's just imagine for a second. If Elon Musk had invested all his $180 million in Apple, his net worth would have grown 840-fold today, to about $151 billion. But he chose a different path to his current fortune, approximately $340 billion, making him the richest person on Earth. You have to admit, that's impressive. To believe in your ideas so much and get such a return, that's truly powerful. And please, guys, don't forget to like. Yours Feedback is the best, in fact, a very valuable reward our entire team earned on the material and video. Posted. Excellent. Now let's slow down for a minute and figure out how Elon Musk got to this point. After all, first there was Zip 2, then online banking, and suddenly rockets. It's important to remember that Elon Musk had always dreamed of colonizing Mars, ever since he was engrossed in books as a child. And he needed to somehow communicate his plans to all of humanity in order to attract attention and revive interest in space exploration. The first idea was rather naive. Send a small capsule with live mice to Mars. Like, let them run around in front of cameras, inspire people. But when Musk imagined the mice slowly dying on live television, he realized the PR would be so-so. Then Plan B was born, the Mars Aasiis project. He was fired up with the idea of ​​creating a real greenhouse on Mars. He could see it right there. Live green tomato sprouts against a red background dusty desert. A beautiful, powerful image, a powerful signal to the whole world that life on Mars is possible. Musk was inspired by this idea. There was only one thing left to do: get a rocket. And where to look for rockets? In Russia, of course. Musk is flying to Moscow for business negotiations. And judging by the notes in his biography, he is greeted there just as he should be. Vodka, former military personnel, and converted Dnepr intercontinental ballistic missiles. What's the price? The starting price is $8 million. Musk haggles, and now it's $ 10 million. Moreover, the more he tries to lower the price, the higher the price. In the end, they offer $21 million for a rocket that has already flown. They can't agree. And the deal falls through. On the plane back, Mazk takes out his laptop, opens Excel, and starts calculating. So, what does a rocket consist of? He ponders. Metal, fuel, electronics, the work of engineers. Breaking the cost down into individual components, he quickly comes to a conclusion. All this can be It's 50 times cheaper to build one from scratch and not be afraid. He looks out the window and suddenly has an epiphany. Throwing away a rocket after every flight is like scrapping a Boeing 737 after every landing. It's absurd. But what if the rocket could be returned? The savings would be colossal. Looking ahead a decade, that's billions of dollars. It would be a very powerful competitive advantage. Friends, this requires your attention. I want to emphasize that this situation particularly illustrates how Musk's thinking works. They won't do what everyone else does through analogies, but through principles. Why do they do it this way? And who said it can't be done differently? In my opinion, this is a very important point for understanding Elon as an entrepreneur. Returning to California, he assembles a team of engineers and tells them: "We're not buying rockets." We'll make our own, and they'll come back." The engineers, of course, look at him in complete shock. Their opponents say one thing: it's impossible, because no one has done it before. But Musk convinces them to try. He infects them with his crazy, at first glance, plan, and the work begins. So you understand, the first rocket is assembled literally from scrap materials. They use valves from car washes, composites from cheap plastic, motors and so on. The team traditionally works at the limit of their capabilities with minimal resources, but with enormous faith that they will succeed. And then comes the moment of the first tests. Look at the screen. You have to see it. First launch: explosion due to fuel leak and fire in the engine. Second: everything is fine at first, but then the rocket rocked in space due to fuel instability, and it lost control. Third. Everything was going perfectly, but after separation, the first stage slightly pushed the second. Another explosion. But Musk does not give up. His motto is simple: Rockets first, Then papers. We'll blow up, find out why, fix it, and try again. In fact, that's the essence of SpaceX. It's not a corporation in the classic sense, and not a startup in the usual sense. SpaceX is an obsession, only risk, hypotheses, and persistence. But then again, as you understand, no matter how much persistence and faith, money tends to run out. That's when everything becomes truly dangerous. Autumn 2008. The global economy is crumbling like a house of cards. Lemon Brothers, one of the largest investment banks in the US, declares bankruptcy. It's not just a company's collapse. It's the moment when it becomes clear to everyone: the system is finished. The stock market crashes, investors panic, creditors freeze deals. Panic is transmitted along the chain from Ulster Street to startups in California. Elon Musk is at

the epicenter of the storm. He has not one, but two companies: SpaceX and Tesla. Both are at the forefront of technology, both without reliable sources of financing and Both are on the brink of survival. Musk borrows, sells everything he can, takes the extreme step of combining the accounts of the two companies, even using customer deposits. The board of directors is panicking. This is madness, this is a risk, this is illegal. He looks at them calmly and replies: "Either this or death." He no longer sleeps at home. After his divorce from Jasin, he has no home left. He sleeps in a hangar in a sleeping bag right between rolls of composite. Engineers notice that he has changed. He starts walking as if he is carrying something heavy, invisible. Bolzicheskoy. One of the employees, plucking up his courage, asks: "Elon, maybe we should choose at least one company to save: SpaceX or Tesla?" Musk replies: "If we give in, everything they said about us will be true, that rockets are not for private owners, and electric cars are a fairy tale. "If we give up, it's the end forever." And then comes that fateful day, September 28, 2008, the day that decides everything. The fourth attempt. Felcon 1. The last one. There will be no money for a fifth. The command center. On the screen, a rocket on the launch pad. Silence reigned in the command center, and only a female voice was reporting. When the rocket soared into the sky, jubilation began, but Musk silently stared at the data on the screen, not taking his eyes off the numbers. Two minutes later, the moment of stage separation arrived. And when the second stage went further, he finally allowed himself a short cry of joy," writes Walter Isaacson. After 9 minutes the rocket enters orbit. There is contact. Fcon 1 made history as the first rocket built entirely by a private company to reach orbit. Musk threw his hands in the air. Kimble, standing nearby, began to cry, Isaacson continues. The next day, Musk flies to Houston, straight to NASA headquarters. They officially sign a $1.6 billion contract to deliver cargo to the International Space Station. This is salvation. Later, when the contract is in effect, Musk picks up the phone, dials NASA, and tells them into the phone, "I love NASA. You guys are great." And then, having returned to the office, he goes to the computer and changes the password to I Love. NASA. SpaceX is saved, but Tesla is not yet. On December 24, Christmas Eve, the last transfer of $40 million arrives. If he had arrived a day later, it would have been too late, but luck was on his side. On December 24, 2008, Elon Musk survived. He pulled both companies back from the brink of disaster, doing the impossible. He went through absolute uncertainty, through fear, loneliness, physical and moral exhaustion, and emerged different. From this moment on, a new chapter of his life begins. The story of a man who has learned to live on the edge and can no longer do otherwise. He is no longer a dreamer, no longer a startup founder. Now he is the commander. He doesn't just lead the team, he leads the attack. I've already seen Musk enter his satanic mode, recalls one of the employees. This is a special state, when an internal command seems to light up inside him. Work without breaks, without sleep, without excuses. The voice becomes harsh. The intonation is eerily reminiscent of his father's voice. He really doesn't understand how it could be any other way. "If you're not willing to suffer, don't work for me," he says. And his team agrees to this, because for them, Elon Musk is no longer just a leader, he is a symbol, a figure, a cult. They wear T-shirts with his image on them. They are ready to work nights, miss family holidays, and give him years of their lives. Not because they have to, but because they believe

in him, in his mission. Today, Elon Musk has six companies and not a single day off. SpaceX is a private space company that builds rockets that fly into space and back. Their goal is not just launches, their goal is Mars. Teslala are electric cars that can drive without a driver. Tesla is already a symbol of human progress. She is either loved or hated, no one is indifferent to her. Starling. Satellites that distribute internet across the entire planet, even where there are no towers, no wires, no people. Neurolink. Chips in the brain to restore vision, speech, movement, and then, perhaps, connect humans and artificial intelligence. XAI is an artificial intelligence that, according to Musk, should convey the truth to people, and not be a propaganda tool. Twitter has become X. An all-in-one project. Social network, video, finance. Musk wants X to also become a platform for true free speech. He still doesn’t sleep, doesn’t relax, and works without vacations. And something tells me that this is just the beginning. Let's remember, we had Musk 1.0, a young outcast who was kicked out of his own companies. Then came Musk 2.0. Predatory, unstoppable, the one who drives out, makes decisions

rewrites the rules of the game. And now we have Elon 3.0. A man with endless resources, a tech leader, practically the president's right hand, whose decrees, one after another, push Musk's ambitions ever closer to Mars. And yes, despite everything he has already done, I think his story is far from over. Even Mars, which he strives for with such obsession, is most likely not the end for him. And just one more starting point. And then there will be even more ambitious tasks, even more fantastic ideas, inspired by the books he read as a child. Thank you for living this story with us, listening, feeling, and experiencing. It has been a true honor to dive into Elon Musk's story and walk this journey with you. I'll give the final word to Alexander. See you soon, friends. Now that you've walked this path with us, seen what Eln Musk had to endure, the price he paid to move forward, how he thought and how he made decisions, it's time to ask the big question. Do you think Elon Musk is truly a visionary who leads us to progress? Personally, I think definitely yes. But in order to draw your own conclusions whether this is true or not, I want to show you one important fragment.

Elon Musk's speech, delivered at the US presidential inauguration earlier this year. In this speech he talks about the future, about how he sees it. Pay special attention to his eyes. Do you think he speaks sincerely? Before we play this video, on behalf of the entire team, we want to sincerely thank you for watching, for your support, and for the time you spent with us. If you enjoyed seeing a new side of Elon Musk, or if you found something important in his story, be sure to like it, leave a comment, and tell us which moment resonated with you the most. And, most importantly, please write who you would like to see in the next episode. Your feedback is what helps us in Russia and shows us whether we need to create new stories in this format from those who are changing the world. And now the finale. Ladies and gentlemen, please welcome Mr. Elon Musk.

Yeah, that's what winning feels like, yeah. And this is an unusual victory. It was a fork in the road for humanity. Elections come and go. Some choices are important, some are not. But these elections, these elections mattered. I want to thank you. You did it. Thank you. My heart is with you. Thanks to you, the future of civilization is secure. Thanks to you, we will finally have safe cities, secure borders, reasonable budgets, and basic things. We will send rain to Mars. Imagine how cool it will be when American astronauts plant a flag on another planet for the first time. Bam! Boom! Yes! What an inspiring picture. You know, in life there are always problems that need to be solved. There must be things that inspire you. There should be something that makes you happy in the morning and look to the future with confidence. Yes. I love you. I'll tell you, I'll bend over backwards for you. True, true. I look forward to the future. It will be great. As the president said, a golden age awaits us. It will be amazing. The most important American value for me is optimism. The feeling that we will secure a wonderful future. We will do it. I'm looking forward to it. Everything will be fine. Thanks again everyone. I'm so looking forward to the future. Thank you for everything. Thank you. আল্লাহ