Как недостаток превратить в силу? Арсен Томский о роли смыслов, трудном детстве и особой миссии

Friends, hello everyone, Arsen Tomsky. founder of the company Idra for those who don't I know I want to introduce it, which means the company indri is an absolute market phenomenon my opinion from what I have studied we We'll definitely talk about this again now. At the moment you are working in 46 countries latest information and 779 cities are truly similar The most interesting thing about the numbers is that the ID has begun.

Yakuts in the coldest city in our country beautiful planet in extreme under these conditions we did a lot of things there before it existed we were number two Following the Uber company I don't at all I understood how it happened so that people unite around yourself and inspire them It's very difficult to give them meaning It's hard to see yourself, it's hard to understand where you're going. I stutter quite a lot and it's for me It didn't stop such companies from becoming more common the entrepreneur does not have the same values somewhere you have to break the constant the focus on money may become now somewhat dangerous Who is cool Leader in a non-capitalist picture peace is another form of injustice based on all these crises what is the main conclusion of not trying avoid this as I have done for many years This is the Platypus and he is glad that someone has already opened an account at a point with really humane support with real free current account and online Accounting for individual entrepreneurs keeps changing Tochka Bank for entrepreneurs and Let's start with the next one I have

there always seems to be a question about entrepreneurs who have achieved great success What is behind this is Based on my childhood I know that you have My parents are scientists, and very successful ones at that. Dad He even stands there for different things some very important discoveries, but At the same time, I read various kinds of articles that childhood was not the easiest and there for various reasons, both family and because there was an atmosphere at school very peculiar plus stuttering in 4 years started from here I have it the question is whether there is any event in life Here in early life in childhood which influenced what you became an entrepreneur for what you are at all I started doing business. The point is that when you grow up in this gives you to a family of scientists curiosity and you begin to delve into it literally everything becomes everything to you I'm interested There's been a lot of it there for probably 9,101 years now I read and gradually I came up with another interest in the IT field Well, how would we do it then? It wasn't called it, but in general, that's all related to computers, calculations and to everyone else and suddenly I realized that This is mine and at 14 years old I did everything to make it get into the school where for the first time in Yakutsk schoolchildren now have access to computers This is possible and has become that very thing an initial but very important push. Yeah. why am I here now? I really want a little bit of it go deeper because I don't know with what

it's connected But for some reason in all in the articles I read you are just somehow emphasized that it stood out separately a paragraph about such a rather crisis childhood I don't know this maybe it's like that was it really or could it be that's what journalists thought about what was there my father left the family at a fairly early age and there my mother encountered there some kind of mental disorders and what had to be done in this situations somehow generally got stronger early let's say so and then it will become independent and take some decisions and draw some conclusions there the story is superimposed there, it really suits me I remember this phrase that you got into a school with a persistent culture of violence It was very interesting to figure it out in what does this mean, did it impose some kind of imprint on today's This is how life goes today Your every day as you take it solution Yes, I think it's because of such complexity and since childhood I have become strong That is, I myself you feel like there is steel inside and eh, this is actually so unusual choice or happy childhood where you Everyone loves you and I think about myself all my life. you feel happier Yeah Or where is childhood It's literally brutal, and then you'll have to live your whole life You feel it, but you become strong. I don't know about that which is better but I got the second one and I think I should be there anyway I am grateful for this fate, what is it? a school with a persistent culture of violence is It's a quote that seems right to me It flew apart, someone wrote it and it then it spread across various media outlets and me I even wrote it down for myself so that ask what this means so sa Guys who committed antisocial acts actions of who committed violence, who beat everyone who went out there was robbed of money and or it got to the point where I don't know they could have done the real thing already crime and if you studied at P then you became as if an outcast too, huh could be subjected to various types of bullying Well, in a school like this, if you're generally focused to study if you are more like that intellectual then it is absolutely It's uncomfortable. Yeah, I went to a school like that too. until the ninth grade then and thank God I was able to go to school much earlier It was and still is better The best Yakut school in my opinion back then it was called mathematical physics The school is now called Republican Lyceum Ugu I remember different ones Examples yes, they pop up in my head and here for some reason similar situations happen to someone In childhood they have a negative impact, let's say So yes, this can break a person. situations and he will kind of get clogged up be afraid to take any serious decisions to take responsibility It seems to me that this is exactly what is being formed Here through this very situation when on They're pressuring you, they're telling you not to do this. do it, they'll bully you, but for someone it's probably on the contrary, it acts like that for you some formative that which forms the rod, in your opinion, is where this comes from some genetic predisposition that someone just the rod can withstand it, but someone else can't. Or I was thinking about it at that moment and how I protected myself mentally, that is worked directly in the process to ensure that not to break under this oppression of those who was not satisfied with the intellectual I think it has to do with the kids at school here The meaning and NK also matter who next to you in this case was mine Mom, Grandma, and They gave me strong vital I also, as I said, read a lot of values. I think this is what helped me not to break down. and become strong that's what concerns in drive for example everything that I read everything that I saw it. I watched the movie, by the way. which you recently released The channel is very interesting, everything is through there the prism of certain values, yes, that is

through some kind of life philosophy There's a lot of talk there about what we are not about commerce We are primarily about the formation of these values Are there any internal values? which at that moment came from mom grandmothers and which still shine through Yes, which run like a thin thread through you today through the company id These are two things are never to do evil and number two is constantly evolving these two things all our lives and if we

Let's look at the other part of the family to a dad who is supposedly very successful in science which seems to possess Yes possesses incredible intelligence abilities Yes, as if, and which as if achieved in his in the sphere of high altitudes as well as again I read in these very beautiful articles about the fact that there was enough tough And he has such an authoritarian the regime, let's say, was in communication and in communication as interaction with him he was influenced Yes, he was tough and sometimes even cruel Here and the day when he left our family was Probably the best day of my childhood. Here it is. But You need to know that he himself had something like this No one taught him how in his childhood treat children and this, by the way, is suitable as if thread, that is how they treated you your parents are like that and you start You have to treat your children somewhere. If there is violence, I was able to break it. This is breaking and I don't hold it against him here evil Here we are now with him in excellent Well, that's how it turned out for me I think there is also an opinion that before that How do we make a new cycle of reincarnation? We choose our own parents So maybe I made this choice myself so that again to be here Yes to pass I had some lessons with you. Friends, there should be a two-minute break here. Friday Open an account at point 15 to November 29 to save over 90,000 rubles to service your business Go to the website, leave a request and Catch the ray of conditions for the whole year, and we Let's continue Let's go a little further

I understood about the mathematical school and I am like this I realized that's where it all started from Love in general, and the Olympics have started there. The victories at these Olympics began and how would have revealed itself, let's say so mathematical potential and further it is it also spread to love for programming as I understand it already in more a little later Yes to university before that, I was still barely in school, yes programming and what's next It's interesting that his first business appeared here Based on this I rule If I'm wrong somewhere, I came I built a bank to work there accordingly. there was a system that helped some there is a way to optimize and search some mistakes and actually saving money, roughly speaking, and I understood that in general, this software can be useful for other banks and actually like that It just started right here, this one commercial activity question Next means and now in general and programming and programmers that is one of the most popular professions It seems to me, but not all of them realize that they can do more than that work in the Company and cannot create something else themselves Why at that moment when you did something within the company product and it would be possible to simply stay working in the same company and What did you decide to do there? It turns out I can do this to others too offer the product and go exactly to entrepreneurial activity and to become exactly the person who is himself creates his own product where he was this turning point And the thing is that I decided to do this in order to be free to not depend on anyone This Freedom is also one of ours important life values and for me it always had this high meaning and I decided that this is the way to be free and do what I want I myself enjoy it so I started doing it for money, not for anything else. But despite this, I probably became the most a rich student in Yakutsk because the system was very effective and They were actively buying it for me. And what helped? create this this this this this this a genius streak or how it happened so in reality I was born This is the very first product that is like this. I understand it's quite significant was of value to the banks of that time Then I had a mentor, this person who decided to find specialists for himself and Even when I was at school, he came to our school He came and said that he needed strong people. guys that he is ready to take them on internships and everything else And gradually, he became like mine. mentor and he started working in this bank and this is what he actually gave me I do this system if I start something I do it, I delve into all the details and do it Usually everything is great, but that time it was I did it and then I saw that here it was like I have already done everything for this bank and accordingly I began to think that I could give this system to everyone else there too In Yakutsk at that time there was a small Yakutsk There are 28 banks there now, I don't know them. There might be two left. Yes, that was it. the very initial boom This is ninety sixth year ninety-three ninety-nine years the beginning is the most concerning here mentor Many guys Young entrepreneurs are interested. Yes. What, how, where to find that very person? which will tell you in general in the most at the beginning of the journey than you can do than you I don't know at that time, they were involved interested this very one your mentor whom you highlight what why exactly you why It's hard to say whether it was one of your colleagues. but I think it might be The thing is that So at school he said, give me those who is strong in this I understood programming. Let's talk a little bit.

more about Yakutsk Yakutski I understand those times this is such a special place Let's just say yes, this is a very dangerous place. was yes yes I would have meant this That It's like those were still the days when there seemed to be a lot of things interesting arbitrariness is different and as if in general, start doing something at that At some point there was some kind of business. Well, sort of. so on the edge, let's say, you're in that I understand the moment as if it were Actually, there was this software that You did it later, I understand that's all you were developing quite well Someone was selling, someone was buying, someone was using it. then the default actually happened and Actually, it was the banks that started all these the system ceased to exist needed and at that moment w. ru appeared Yes your portal and accordingly it became Po the essence is like this Well, like a little bit provocative even for that time, yes that is, it became something independent media Aa which Here appeared in as if in Yakutsk And how, how did this happen? How did you come up with this idea at the intersection? that there is Yakutsk and that is what we should do I'd like to make something like this the portal here is like as if You know, it's a little bit not obvious. No. native for that time and for that places Why this particular business area? And I've always done what makes me happy real pleasure and when here is my the first business is because of this happened He was forced to default, I was his I had to stop, I started thinking that I couldn't figure out what to do before, but then I saw a dream And in this dream I saw our future portal site and this is also it coincided with the fact that I had already started actively use the internet and this accordingly it coincided with what I It gives me pleasure, I decided that That's exactly what we should do and we In the spring of 2008 we started our small the site, but it would be the media, that is, we They made an attempt to make the media aware of it. We have, I think, 2000 of the first in the summer We launched the first news site But Then He probably used the internet in Yakutsk. about 1-2 about the population and this site was absolutely not profitable and we quickly stopped and focused on content which is created by those who visit This site Yes and ugc and seriously based on We launched the site just about years ago through seven probably again And gradually already Somewhere around 2 de he really became leading media outlets in our country and then began all sorts of things these skirmishes there with some influential people So it was all much later Yeah, and ugc in the plan. It was the format. forum forums We did a lot of work there, blogs, social networks. something that didn't exist yet. Yes, that's it. we will say launched their social network even before some VKontakte people, Phoebus and all the rest either launched some An analogue of Instagram, or did they launch it? I remember something like IQ, for example, and that's it. it would have gone up if we had then the desire to go out into the world we would probably do something they did But then it didn't cause any problems at all I had no personal interest in what we were sitting there how typical IT people did what we Everything is great in Yakutsk But in the first few years since the appearance Yes actually You tried to make a media outlet, but it didn't work. turned into that ugc site Yes where users generate some themselves

What was the model actually in? monetization, that is, mto these years I needed to develop and grow into something People earned their living at the World Cup back then no significant income and Accordingly, we became a web studio. We made websites for a long time, then we did more launched in 2004, I think two is enough large internet cafe And then here we are Finally, I have a stable income this was super unstable and I was there twice so that I was not enough money to pay salaries and I was forced to sell his car For example Here is the income gradually from the site itself started in a more or less substantial form started appearing only at the end two thousandth Here we go gradually it all became self-sustaining But it was a long time I thought that it was it will actually happen in a year or two for everything It took about seven years, I guess. But that's all. what we did always gave us pleasure It's a great pleasure. So I'm not talking about the World Cup. I don't regret it, that is. Did I understand correctly? that you created other businesses for that to funding is kind of a question, that is, well a purely entrepreneurial approach means I'm running some thing, I'm testing it. Let's call it a hypothesis. So it means this The hypothesis hasn't worked for six months or a year. one and a half comes in Well, that is, there is something there some kind of life is happening There is traction, but it doesn't bring in any money. accordingly, as if reason the entrepreneur says so, it seems so The business model is apparently unworkable You still need to change the vector. You don’t By throwing this you create some other businesses you invest time and effort into energy to make money there and invest them in something that is essentially not Poche works Why are you like this did you have something like this 100% Faith that this is in some way the moment it starts working, what will it become? something more or like Or you They took it as just a hobby. Well. we do something there and we do it as a hobby We spend our money here. Probably necessary. I would like to point out that I have always tried act outside the stereotypes That is This is not there If this doesn't work then it doesn't It's worth doing. I've always done what matters. high value and gives us all the pleasure of making us happier and that's it This is what we did, it was very Interesting and we also knew that it would gradually start give significant income and will become self-sufficient It paid off because it was obvious that We we work where it is gradually becoming more movement more people and everything else just had to wait Regarding interest, this is what I think Here again, philosophy is the main thing She's doing what interests her. I'm very active on VN Drive right now too. I hear this constantly in my language. Yes and yet, as if in my picture What's interesting about the world for an entrepreneur is that what does he get when those when You get it, you really like it If you can't do it, you don't I like it because you can't like feedback, so to speak, from the world get yes, that is, you have it as if entrepreneur's objective feedback connection It was you who did something to you. it turned out accordingly and as if you are simply an indicator of yours efficiency in business is for example the money you earn yes or number of satisfied customers or am I there? I don't know the number of things built that is, something that you can objectively try it on because if not then you can just do a huge amount of time some Bel Berdo and you won't even realize that you're somewhere wrong Come on, look, let's try. This interest somehow came from the father a little bit Yes, to understand because I it kind of resonates a lot because in general, when you are interested in something, it is as a hobby, yes, I don’t know there or to assemble some kind of puzzle on the computer play a game or ride a bike The hours fly by for you. You can How much time do you want to spend on this? devote all your free time to this forces and so on, that's how you digitize Interest How what is your indicator I don't I know that you get up in the morning and you get up and are you having fun or what are you do it without thinking about it what income will this bring or what is it interest Well If you remember how we did it at the start Now if we're talking about a boat, yes. then it was probably yes. And how much? a person comes to us for money and this it was clear that it was gradually going up is coming and accordingly we saw something that we do this to give people some pleasure. significant benefit and they begin us use with great pleasure and there are more and more of them and there was It's clear that we, for example, help people. find some extra work for example yes Or we have them literally on families were created on the site, for example, in these children appeared in families, this is generally Super. I mean, acquaintance. How did you sell it? acquaintance used acquaintance here Where did all this originate, it turns out? or there we have, let's say, active ones Discussions on the topic of corruption there for example, yes and it somehow helped her maybe reduce it or something else we saw that our work delivers real value and this is like the most It was a really strong high, yes. And now I think about it. it's about the same as what we are now we aim to reduce injustice and we set a goal that in 5 years it will have an impact on the lives of at least 1 billion people here This is probably our most basic KPI. now, but then it wasn't like that Everything is systemic, but somehow we still We saw that people are using us more and more often. we deliver them ever greater value Friends, our brain is designed like this. we cling to the negative more than Positive as it happens, you are looking for a product on marketplace or hotel for relaxation and one A bad review outweighs dozens positive according to statistics about 95% Russians read reviews before buying A 80% trust them as much as advice friends and relatives one negative a comment can start a chain reaction The reaction of users is picking up on it add their comments and here's one Your business is being discussed negatively in the evening. key yes And your companies say but more often all this is not happening on yours pages until you know where and how discuss your brand you can't It's time to take control of his perceptions participant in these conversations and in this you will help BN analytics system which monitors and analyzes social media and mass media She collects all messages about the brand even without specifically mentioning it the best completeness and quality from all open sources of social networks geoservice Review sites, forums, marketplaces, and media user-friendly interface and advanced Automation will save your time BN analytics allows you to create even the most complex analytical reports for minimal time and helps to take effective solutions in real time you receive a collection of mentions smart notifications and access to it The assistant has everything in one place a tool for solving everyday problems companies monitor all messages about What do people like about your brand and what don't they like? 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start working effectively from the point from a financial point of view, that is, what is it was some kind of cumulative effect. a huge number of users that I don't know if they started posting ads or what. happened where there was business The platform has become a business after all. Well, We had to get somewhere between 10-20 ssia eh man a day That's when it started give at least some income of 10-20 thousand people at that moment in the day It was like a high indicator Yes, I just don't remember anymore then gradually when we got to 100000 200000 Yes, this has already become for the Yakuts Let's very significant amounts Well, as if Now let's count Maybe it's not like that high values ​​But this already allowed as if maintain a team of about 150 people. That's it. every year these values ​​became we are getting higher and higher like this but I

didn't put it on the table Here we are, everything was okay for us. yes in Yakut even before the moment of creation There is, as far as I remember, Idra, it appeared would flow out from there essentially Yes, I know this We'll definitely tell you about history now We'll discuss it. But here's the moment, like, CT In general, he was already there enough There's a big team there in Pique, there are 100 of them. The person worked conditionally Yes, as far as I understand or even more up to 200 the person at the same time look there as if The path was interesting, so school The university is already the first in the university business then accordingly immediately into the Act and so on, what image and big The team immediately, that is, the growth of the platform This is some kind of philosophy of value. commands where management skill What I don't know at all at that moment You or you and some colleagues how did they find these people? they organized them because it was one thing managing a team of five people is Can I sit in the same room with everyone? Talking to 100 people is another matter maybe I should talk to everyone again It's possible, but if you don't have it, like proper management then you only What will you do to everyone in a circle? talking is that is necessary somewhere to learn this at that moment there I don't know how much the NBA is still like Russia wasn't particularly developed, so to speak. and some business schools or something else there was also no way how it worked out some business literature or by intuition it just happened somehow management was built Yes, the point here is that I think this is what was discovered in me was discovered some unusual ability is create some strong meanings then There is I know that people around me unite and inspire them to give them meanings I was able to do this and we from the very We started doing what was super important to us. and it also acts as a kind of filter. There are those who don't like it, they don't they cling to each other and slowly swell. gradually only those for whom remain this is for real it matters and you start working with real values like-minded people, this is super in general It's actually super. That's it, and I think that's it. This is the most powerful skill for me. helped to do it Well, and probably another plus This is the power that we are already with you We had time to discuss it and well, I think that you need to have a strong enough one intelligence and all this and even here No despite the fact that I always had weak skill here to I was such a social phobe when it came to communication skills. I've been stuttering quite badly since childhood. Well, that didn't bother me either. Well, maybe so, that is, these are the meanings, yes about the formation of meanings That is, as if

when there is, let's say, a company now and in How many 3,000 people work for her? the current moment is approximately almost to the order of 1,000 people I have a little idea how is this formed in this design This picture has no meaning when it exists some top management here top management, founder, and shareholders discuss these meanings and then this starts through different channels communications are somehow slowly flashing and this permeates another matter I know from my own experience when there are 50-100 people on your team and As a small business, you always have Everything is burning. You have a lot of processes. There is no system as such, yes, which That's how it is in a corporation, conditionally in a large one or as in a large company in general where You have top management SEO -1 SEO -2 and so on and so on Although there is already some normal bureaucracy let's say in the company Where When you have 50-100 people you have is a bit like that controlled chaos is happening and here it is I know from my own experience how to do it the formation of this culture of culture There is usually no meaning to time And you always have a priority, either we right now we're putting out a fire where we have it over there I don't know the client or what is needed some kind of product release we sit down and discuss the meanings and always there is some kind of competition here How to organize this, that is for the company to grow filled with meanings and in order to people could have some kind of intangible there must be motivation to set these meanings from the very beginning How when you're all on fire and you have 50-1 people in the team fill people with these with meanings how how to permeate them How can I convey this to them? How can I improve it? the priority of all this is relative It's easier if you have urgent tasks there are 50100 people there, that's 100 times It's easier than if you have 2000 people there. 5000 people, but everything is on fire for you. There is always something you see, you see them You can go with them there, I don’t know. a picnic for example, yes, and you can there too light a fire, sit down and there, as it were let's all dream together, for example, and somehow see what awaits you, that's it is obvious here that if you will only try just try to do a bunch of things money, it will be ineffective, that is People who have meanings, they begin for real They start working at 157. hours a day here It doesn't matter where they are or at work or in it Yes, here they are they start constantly thinking about how to do it better ATM sgo they can sit and pretend that they do something, for example, like you said. They're putting something out, but they're not really They don't do a damn thing, that is, they sit and do nothing. They don't do anything there, they just sit on TikTok. for example, yes Or something else like that Yes because of this we need to start with create meanings Yeah, meanings are created by the founder or meanings are created by the leader in The meaning of creation is the founder or the force Well then there is one person who creates it and from him This is coming from or This is the Key command Team Soda Top Down. Yeah, one person. one person, or maybe two Yes, how many of them are there? Well, two partners sat down. discussed Yes Key question When you like when you're building a company, that is when the company is like, um, as far as I'm concerned I understand when a company has 3,000 man, if you have no meaning, then this is it just won't hold, that's what it is the most important glue yes for all this It held up, but at the start again, it was like It's very difficult to see yourself somewhere far away It's very difficult to understand where you're going. There's almost math here for you. converges here You need people Here you need something else How to sit down here is necessary life hacks How to sit and fixate in general Where are you going as I just need to understand what it is like. What vector is where and what meanings does it have? should be It's really exciting and if you do this you feel that there may be meaning in this can be a great source of strength and then you need to evaluate how much it is stable as far as it is compatible with that what do you do in general and to what extent This might be suitable for everyone else who is it works for you because if it only affects you, then it won't happen. work here and if you need to do this I don't know about the system, maybe you It's worth taking and write on the board that is, what you are in life is very bad and then try to understand what the matter was and It took us a long time at the beginning I'm saving our Motherland because We believed and still believe that somewhere In 2040 years this could be very because it depends heavily on what You repent from the earth natural resource Yes can also have a very strong impact on her This is worldwide there's a thin layer of warming here lands And there is already a giant layer of ice and he's doing it slowly starts to melt and this can cause very serious problems and this requires some The answer is even, for example, to develop agriculture The farm is in the North, there's no such thing there. there are no factories there accordingly I think that there should be some kind of intellectual answer And we set a goal to create a strong one there and to do this we needed create some big successful it the company that at that time We were all absent, and that's what really bothered us all. It actually started but then the code the company became wider. There, many started in Those who are not from the kuti work for her it stopped working because they already did it no, they can't do it themselves, this concerns Yes and yes then we had to find something else and We then found out that there is another meaning to this reducing injustice Now that's it the value of the archetype is already catching everyone's attention Well, that means it needs to grab you. if you are the Leader and this is me It's catchy. Probably because I'm in life. 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We'll definitely talk, I want to talk right here. Let's finish a little bit about meanings. KT company at that moment you have this is already some kind of company mission Yes And here comes the New Man direct one-on-one interview So, meet with a person. And what kind of person? questions need to be asked to a person in order to understand what the values ​​and meanings are it coincides that he is not just like He put tinsel on himself and said, "Da-da-da" I like all of this. But here's what's really going on. This He is similar in DNA and you are exactly the same. it will work need to evaluate what he did before that. That is if well let's say if he states that for it's important to him To be honest, for example, yes, that's necessary. clarify whether there were any situations where you were forced to tell a lie and if he is never like this then that's it Well, something's not right, yes, because people and everyone does this to some extent or another but it is important that this does not cause harm to anyone and evil yes or there is also such a thing that you can you put it in some a hypothetical situation what would you become what to do if it was like this that's how you look and there is no single answer, it's there a fairly large fan different scenarios and gradually you will appreciate How suitable is this person but everything there is nothing more effective than later take him or her and start with them work and already evaluate how this person He behaves in battle, I understand, so I move on.

SES gradual CT development is good Become a profitable company Media resource I know you had some there are even certain conflicts there with local various influential people because you had this there True, the media, let's say, could have some write things that won't be liked there people and something else But then actually there comes a moment of in-drive appearance and There is an interesting story behind this. Yes What does it mean that there was a strike in some very cold day and no It was a price strike. Yes, the taxi drivers' price collusion is a cartel. conspiracy, cartel, taxi drivers We agreed that it would be very cold to raise it The prices there are sky-high, so to speak, and no one he could have gone anywhere and that means he was some kind of Public and VKontakte, I think, and there too A flash mob of the people category has started They started writing that I needed to go there. and others apply a price of such and such an amount Yes, I'll give such and such an amount and that's it Just go ahead and have a live Tork. People are alone. others were lying about where they needed to go offered prices and actually a business model was established and took off You didn't have access to this public page. the relationship had nothing to do with it So this story happened that, like, somehow this became known to Na So you looked at the whole area and I thought that I needed to buy this public page and continue to develop this as a business correct Which means what is here? There's just a connection, for example, like this I read in the articles that it was like Indra grew out of CT But in reality how if he hadn't grown out of there entirely In general, it's a bit of a third-party idea. So I want a little bit here In more detail, how did you walk in general? I'm even interested in how you are He wrote and said, "Guys, let me buy it." your public or whatever you have is so cool The business model turned out like this happened Yes, it should be noted here that moment is 2012 I already put the goal of creating a large company before this As I said, I didn't do it. Yes, I did it. I did it because we are somewhere in 282 ninth made an attempt to create local IT a park with a university and the Yakut state university and we had e nu with them such a deal we can say that we we'll make a fairly large volume there work and this work she then allowed Yakut State University to become one of eight Russian federal universities To is this actually what we did very strong contribution Yes even gimo I think it was below the line. Well, yeah, something like that. in this style Yes and but they didn't give us this chance They essentially deceived us by making an IT park there. Yes, it was super offensive and it was super stupid because we did it No for myself and for them, well, for that university and for I will clarify a clarifying point for the whole of Kutia There is an agreement there as far as I remember It was like you were helping them with all this. organize to get into the rating grant and they will have to after that provide you with premises 500 km away the same money for premises plus resources accordingly, everything is in the organization In the end, they didn't give any resources, they gave some 100 km of premises have not fulfilled their obligations Pony and I then did The conclusion is that I will never hear from anyone again. I will depend on what we need to create a large, very successful IT company and it was obvious that we had to get out Yakutia because the population there is At the moment there were less than 1 people and there You can't make the Company suffer and I became systematically search for how to do this We are in 2010-2012 made an attempt to launch the network these ones city ​​sites but she doesn't don't She took off but didn't go because she was already It was too late to do all that is here successful sites like this is how we were or there is E1 there is NGS they were created at the end nineties in the early 2000s for a long time developed yes and that's already back then It was our second attempt because I saw that there is some social here phenomenon Because people actively started use yourself, call your own acquaintances Yeah, that is, there was something here such that it’s psychological Yes, I am I thought it was worth doing a test and here it is Take this diagram where people do torque. ourselves and try to launch We first did this in Yakutsk. everything became much better there because The social network is naturally designed for taxi mechanics. it doesn't fit at all and then they did something else starts outside of Yakutsk from nine small ones the number of our test launches has taken off two and I finally saw that this is not a local phenomenon that we have a chance make a network like this Here's a little bit about the frame on that mo What kind of big portal is it? We're talking about money, how much revenue is this? everything brought in some numbers that were needed understand the scale Well, this is for Yakutsk maybe to be and a significant company Yes but the absolute values ​​are not that high Well, let's remember on this day 2 people came in 250,000 people is a lot and in some ways At the moment, 86% of people used us generally goes into Internet No, well, yes, and this is the highest importance among all city sites It was generally all over Russia, yes and it gave money of about 200 million rubles per year I don't remember the rate Yes, how much there was yes Well somewhere probably 40 maybe be yes Well, it seems to me at that moment even smaller still some this day year day No, the peak year was 1915. It's already five fifteen there. Yes, it's already there. There were up to 200 specialists working there. Yeah. I understand So these are the numbers friends in this I want to tell you about integrations my product is Planet my subscribers in Telegram was the first to know about it and Thanks to you, it sells well on VB. Thank you for sharing your feedback in that Including in stories, I try not to miss anything one publication But if you don't know We recently started selling the glider Planet which opens access to closed Telegram community with interesting people who have achieved success in filling the planner in different areas of life is divided into two large parts includes tools for self-analysis and effective planning idea to create The glider was born in the team guys They presented it to me and I immediately said we do, I saw this as an opportunity create a product primarily for myself and the opportunity to share it with you T is designed to be goal-aware prioritize and stay productive Personally, it helps me not You're not only planning to drown in details You see the day but also the week and month before you see the whole picture and keep focus on priority tasks and not wasting time is helpful Sometimes it's time to slow down and analyze your goals and understand what is really What's important and what's not, plus I insisted that make the glider so that it will be It was nice to hold in my hands, I wanted them I was able to use it every day You will definitely rate it 10 out of ten The second feature is the community within the glider There is a QR code, scan it and you get into closed group of entrepreneurs investors, scientists, experienced athletes experts and those just starting out Guys, this is an opportunity to find partners. to fulfill or offer oneself for a new one So far we have released 5,000 positions. copies and more than a thousand have already been sold You can see the reviews in the card on wildb So if you want to organize your business or make a useful gift For loved ones, follow the link in the description or scan the QR code on the screen and let's go

Now we take the big one. fateful deal This is this one As far as I understand, there's a public page on VKontakte there was a deal, he wrote to him. Yes, there was one. some kind of deal te Let me buy it for some, yes And all this was created by a twenty-year-old His name is Sasha Pavlov, a student. Here I am, He wrote: "Let's have this public page with you." we'll buy it and then make something out of it He's not an IT specialist himself, he's not a mobile app. he couldn't have done it himself and already then some things started to launch similar mobile apps that are still from this public page of his sucks out So not this public bought for 10,000 dollars here 10,000 dollars fateful deal excellent he I'm happy with this deal, I think so. that then I accidentally did it six months later he saw it then too The university has already finished and started working. I told him about the video surveillance system installer He said, “It’s none of your business, come to us.” Yeah, and he said, Since then he is now with us one of key top shareholders and well, that's it say that everything is great with him a multimillionaire, that is, he is in the company He's in the company. Yeah, that's cool. That's me. he decided that it was none of his business what was he doing yes plus I didn't see that Well, he clearly has abilities and that too. It would be, well, purely human for me It seems fair, I'm saying the main thing. Sasha Pavlov I think it seems to me somewhere I saw him in the movie, right? Yes, I think so. Where did I read the name I think where from why I have Sa Pavlov in my head as if Just now I saw this, I watched this Actually, I just watched this recently. Cool Wow What a story In essence, it's so life-changing, it means so cool now I want to dive into something like in all this culture and in the way This business was formed because Actually, to be honest, this is the first time When I heard about ra it wasn't like that. It was probably a year ago. two or three years ago and I didn't understand at all how It happened that a startup from Yakutsk which now, as far as I understand, the largest market is Latin America, in my opinion, Mexico is number one, yes. You are number one and you are very active conquers the world in different ways. In general, it points and plus I looked for example that in Asia Yes, you have a huge number there different services there on mopeds There and so on for me it's absolutely phenomenal, I don't understand how this is happened And let's start anyway We'll start with this once from the foundation which is I so I understand that in N-Drive it's exactly like this the key is precisely the vision of value and that's what everything starts from. first to build a big company a large international company from where In general, this appeared. I understand that there Freedom to not depend on anyone and so on further but when you are a big company you still depend on many people and many other companies and from states each country in which you work from regulators There and so on That is how was this value formed? how is this goal about make a big company and not get anything from anyone who not to depend on Well, how is it? I said for a long time this was our goal. Yakutia to lay the foundation for a strong IT And by the way, we have one here in Yakutsk Another big IT company, more precisely to the location Yes, she works in the field Yes it's called Mana and We somehow sat down and thought about what we should do to support Russian it and We thought maybe we could create a fund there. some other accelerator maybe something like that Yes, but then we decided What's best that we can do is create large, very successful ones ourselves international companies and we do the same they did it and it was very strong for everyone Yakutsk inspired fifteen-year-olds twenty-year-old five-year-old guys they are saw that it was absolutely realistic if on there was nothing there for a year in Yakutsk More than five IT startups already in 2019 alone there were over 100, that was like a boom just yes and in order to create such for twenty-year-old Yakut guys there was no need to create a role model this big company is one and the other If you do this, then you do it accordingly. and as a company I personally receive access to significant M not only finance but also everything else There are no intellectual resources of the Armed Forces the rest And this can also be used in order to lay the foundation for strong yet to find intellectual answers to these big ones The challenges are not even because I such a big Patriot of Yakutia Yes, that's it her The meaning accordingly for me is the meaning is that there is yes and accordingly this we need to use the source as a certain source of meaning and strength again Yes and doing These are the things you are still becoming yourself happier And in general, almost all of us we want be happy Well, that is, if it's like this I was creating a large international company to be happier And this desire to build a-a happened it appeared in a large company chronology later than the Awareness of this What's the point of me developing Tor? happened before this happened after As I said, we were not allowed to create it. Park Aga and we began to systematically search for what I understood how everything works. this happened like this now, as if in At the beginning I want to use broad strokes. That's if Now look back, it means public. Well So, that means the solution is Okay, let's make it from this taxi app and so on all this was launched there in Yakutsk and it started working and grew to more than a billion dollars there and then I understand that this is kind of old The rating there is 4 years ago, I think so. Or something like that 3 years ago Yes there was the deal there is $1.3 billion accordingly Yes, in my opinion, something is something that something in this would be the beginning of the twenty first year yes early twenties first year now accordingly there most likely there in 2 with pono I don't I know maybe it's worth it three times more The company's revenue has increased six times now six times Well, considering The assessment there in the DT RA most likely increased Yes, that is, if you try We are now in detail too, with wide poppies definitely him, but nevertheless, here's if They'll ask and you need to answer in a minute. How did this even happen? Why is this? became possible and why the company from the VKontakte public became big these are the meanings first of all yes that is The fact that the company does this is not for money. A Here we were able to find a strong no materialistic platform and it affects us all greatly It doesn't inspire everyone because the company She already has several thousand people it is impossible for it to have the same effect on everyone but a significant part and that it is personally important My number two is Vector on Constant development is what you said. We're developing this and it turned out to be super strong in Life in general is all about finding out who you are. I believe that we live in some kind of difficult There's some kind of complicated going on. Someone did a dietary experiment. That's all right, and we don't know what the goal is. but it seems like it's like some very complex computer simulation and accordingly We all have some kind of role, that is someone is a warrior, someone is a peasant and so on, many don't even know about this topic They think and don't know who they are. I dedicated a year to this and found out Who am I? I develop and then it happened. It's lucky that we were able to spread this pushes our entire team not only develop something externally, but you too you yourself can't stop in your own personal and professional development This is a very powerful thing, then we will have a long time were denied access to external resources any external support had to be done because of this Everything is unconventional, not like everyone else, well, all of this What does it mean that it is like you somehow trying to find It's you who finds some money. Yes. external you will try Then scaling didn't work for us because we didn't have access to external resources including money and the examination should have been done completely unconventional I always thought that Stereotypes must be avoided at all costs. do as everyone else should, these stereotypes You need to break it, not take it from what you have The rest saved up and took from there something that suits you exactly but do everything differently than everyone else and respectively we made a bet on starting make starts with the highest possible speed don't try to do it at every single moment to fight for the captured city share do not try to provide the ideal service for example not to do so it was necessary to pay with using cards Yes but I always pay attention to the service was as safe as possible and the starts starts that is, here we go Start, let's go further, let's go further and we We've always done it according to our scheme where People install everything themselves the terms of the deals are really strong our model A small detail distinguishes it, but it makes it people are much freer because of this they started to actively use it themselves We called friends and we had a strong feeling sarafan and it still remains the main source of influx for us new clients and we make the Start take off or not takes off for Iya further further and It's like this over these 11 years that we made this network about two years ago. we shift the focus from these starts to that to pay attention to where we already are try to figure out what we need to do something to increase the share there We are improving everything and now we are going to those areas where we haven't worked yet Yes, that is, it is outside the scope taxi like this there was an approach Well, if you summarize it briefly, then probably it is attention to culture and some truth chosen strategy a little bit about this

I want to understand business models The key difference from a taxi perspective Yes, if we take it is that in a company that works here Uber models are there, so there's some kind of idea there. the established price that comes from parent company in the application accordingly, a person is on it The company agrees to continue paying. takes a commission, part goes accordingly to the driver and this is what happens As far as I understand, this deal works for you. as follows Driver who with someone who works for you buys a certain subscription No, you don't have one, you don't buy a subscription. So, yeah, right now, what's the mistake, it's just me That's how it is. As far as I understand now, I I'll agree with you on every trip, this all goes He's a PT to him, yes, that's accordingly, and how would it be? that is, the model there is not that, as it were, You give a price and he lays down a commission. I read that there was a model that he paid for a conditional subscription And then he already puts everything he earned into himself pocket is not right so correct me than the model So how? are in effect the rest are big hn companies so they start somewhere Yes here they go out to a particular city and they do it to keep it as long as possible They make prices as low as possible for longer due to the fact that everything is being subsidized with your own money yes yes There are drivers who perform very cheap work. orders But they also get paid extra the company, that is, the company conditionally works at a loss in order to share to get your market Yes, not even that share And how to try to get everyone from there In general, they're dumping. the market is tough and then it reaches there maximum monopoly situation and then I start to gradually reduce subsidies and increase prices as well starts to raise its rate, that's it the mission starts somewhere around 510 and then gradually becomes 15 20 25 and the most old to the company This is uber she achieved already in some US States 60% Yes, Yandex, as far as I know St. Petersburg In Moscow it's already 34 somewhere around that level. gradually they begin to suck everything out more and more to the drivers agreed work at prices so high They inflate prices for commissions passengers and they have nowhere to go Yes, because it's Monopoly and that's what it is. Squeezing lemons is going well and they can especially increase prices in rush hour Maybe we'll say something else, I don't know, 2.5 since yes, it costs more than it costs outside an hour and no one knows And at the expense of 2 chains not 2.2 for example and It could easily be like this here Because these companies are designed to squeeze lemon as I said that they are these to everyone they manipulate, that is, they inflate And by the way, they caught you on the fact that if you have For example, soon the phone will die, they do it your prices are higher, for example Or did the Uber company patent it? technology that helps identify what the passenger is in a state They explain this by alcohol intoxication security issues But who doesn't know maybe it's actually possible use to make higher prices It's all because SE is sharpened there so in order to squeeze a lemon he needs to do money more more otherwise this will be replaced And they are also trying to become drivers gradually make them semi-automatic They often don't see point b, for example. they only see point A where it is needed for taking a passenger and they don't see the price And If they don't come, you didn't take the order from them. gradually decreases the system starts to shine on them prioritize And gradually they can be excluded from this system altogether This is not a free system we have. We do it this way with passengers, drivers, and everything. see they make their own choice if The driver thinks the price is too low He maybe from someone accepting that the system is completely different and Similarly, the passenger is priced at any price the manipulation system is much more free and we also hold much below Here, our typical rate is 10, here is 10. and we make it clear to everyone that we are taking action more honestly and it's fair. People see it and they start to be more active with us. use and call your friends as well Here and from the model's point of view, on something somewhere There are, look here in the Uber model. There they are. They set the price themselves, take the commission themselves, and so on, your driver also pays commission Yes, they pay us That's how I He said 10%, which means they are from the transaction amount. they themselves fixed the amount of the transaction with the passenger paid you the commission themselves Yeah, I got it. And it's interesting. That's how I understand it. the phenomenon here is as if in something that this is a kind of phenomenon for a passenger an opportunity to sort of bargain and potentially save money Yes and there too get potentially cheaper a trip than in the same Uber or in what for passenger for example Benefit That is the same more That is, as if for me conditionally this process of bargaining is to some extent A little more complicated than when I was told price and everything, but it works for me more profitable or how Most often you can leave cheaper than this One second, it gives you freedom. Let's say you can, I don't know if This is the night to take the driver who do you think It's safer for you, for example. it is clear that He has been in the system for a long time and has a high score. or is it a girl for example or you see that the car is right here, literally two steps away Well, at least the price might be a little higher, yes. Or it could be a car a little bit better That is, this creates a situation where You make your own choice. And for many, it is This is valuable to many does it matter and also like I said we protect from price manipulations, it is clear that if This is what a big company achieves high degree monopolization is harmful to interests ordinary people are starting to be overestimated prices especially during rush hour trying everything I think Yandex should suck it out of there. gradually it will start in Russia too pay very high commission and there No one will do anything to them anymore because That he has a too big market share, right? They're already monopolists there. Yeah. interesting Well, accordingly from the position I understand the drivers here for them system a is transparent b again the opportunity to make your bet yes then I have to say I'm ready to go there for so many Yes Yes no If no I'm better I'll wait for another client and accordingly, for the driver it is the same creates some kind of virality here Word of mouth effect Why the driver? wants to share with others So that others drivers for example they came, this is generally so interesting the social phenomenon that people want to bring some information to other people information that they consider to be for those people It might be useful to give advice yes give advice here and there It's especially visible where people are very well such highly socialized where they are many They communicate, yes, in places like Lots, but somewhere else it's not like that, for example, we see that there is no particular point for us to launch into such country Like Japan, where there's nothing like that. If only there were one for everyone, yes That's it, so that it's final Let's say it clearly. You use it. Probably a service like Airbnb. Yeah, right. and there you make the choice yourself and put it some point and there are dates But that's what it would be if you did this to you in The system responded, "Here's your apartment." You'll live here. Well, somehow you know. a little bit wrong, yes, well, I understand what you mean. speech even often happens that you for example, you order a taxi in the same Uber itself assigns you a driver and you can just see on the map that the system I assigned you a driver who will stop definitely somewhere there in the traffic jam around the corner where You know for sure that there will be a traffic jam. You definitely see that you are there. Well, you too. You cancel and it happens that you are forced five six seven times cancel before The system will give you a driver who you see that he will come adequately as if There, IT will get into timing and so on. Sometimes you sit and repeat, repeat retelling is a classic problem for me It seems so, but it should be noted here that not everyone likes it, many don't like it this torque It also probably depends on This is from the national culture Yes, and we are heading towards what will probably happen later. gradually we will add a system where we will set the prices ourselves, especially if these are not long distances where There's not much to do, everything else is fine. Yeah, but overall it's still like that We did it, it was obvious that it was Everything is very, very successful right now as if we were going Already the next stage Yes, a little cool I want to delve into the details of development

So, Yakutsk public VKontakte you immediately start building the app like me I understand, yes, mobile in times when the application was as if in very active a lot of things appeared during the development phase respectively And this means launching the application The service "What puzzles do you need" is launched it was necessary to collect all this started working Because as far as I know, for example, services like Yandex which we mentioned when they come in some region there is the main struggle for taxi companies Well, at least in those the times when they came in were behind taxi companies that they were supposed to be there buy them all out for conditional exclusives and work with them there. This is the first. Second. you need Martin in order to attract customers to these taxi companies and accordingly, here is your model You have a lock, like in I'm familiar with the app until there are girls there will be no men until there are no men there will be girls you need to do everything and Drivers here are about the same clients and a good platform on which Can this work? How so? What elements did you need for in order to start and actually how Did you collect them? Well, we never did. rate on taxi companies And by the way, the rest companies too, yes Yandex It works with your own taxi company those who he himself created Yeah And we They always relied on the participants. That's it. it was enough to start some minimum number of them and how only we reached this number, the start was underway and well as if they were starting to gradually enter passengers and began to launch here Two-sided marketplace Here and gradually we increased the share successful starts because it became the better the technology became experienced team These are the taxi companies that existed before dawn Here are the Company, they have always been with us. they are somehow antagonistic, that is, They always treated us very negatively. Well, it's easy to understand them because we their business was essentially taken away from them and that's it Let's say that Yakut taxi companies are they almost all made this conspiracy for two years they were from there. Well, they were in forced They tried to stop there somehow do it, that is, I don’t know sometimes it came to attempts to spoil it in a car or there are our drivers Most often they wrote about beating someone collective petitions or filed a complaint to some authorities yes For us it was an excellent news item in fact Yes, because the population is active supported everyone, these taxi companies are getting on my nerves And accordingly, we are almost they got to the point where they themselves were there push these complaints to write Uh-huh on This was great advertising for us. Yes, I understand. So look at the words.

It all sounds pretty easy, we did it launches there the technology was improved it worked faster. Look, okay. Let's say Yakutsk is a region you understand. You know everything there from start to finish. You also and the main site in general you feel on at your fingertips all this and here Pavlik on VKontakte who went further than you start to scale and for example I understand again when you go out Kazakhstan, for example, the Armed Forces are equal to people close to them. mentality yes, that is, a different country, but anyway, this is the former Soviet Union over there The Union is like people whom we can understand and we can actually understand It's quite good, but it's a different matter when you How do you enter markets like I don't know, for example, Latin America, yes. Latam, which you now have a huge share of People who are completely different from each other are occupied with this in all their manifestations this is culture this is how they make decisions is how they manage money philosophy Yes in general, absolutely all of these are people who there are intersections between us and them at the biological level, there is, as it were, a the mentality is completely different that's when you are going out to some new one the market seems to have the same product as necessary for a successful launch I read that you have a launch on some a new country or a new city there only 100,000 dollars are needed for this conduct all the research and launch first batch How is it like this It works in general, but here we are very strong What helped was that, as I said, these are values ​​such as freedom and justice They uh, universal for everyone. That's it too. uh, that's what's typical capitalist companies They are trying This is how I said to squeeze Lemon is everywhere and we bet on it In fact, we created the company on this corporate greed And we always this greedy typical ka capitalist companies against they supplied it and people saw it and they felt that we were more free and honest and fair service is the same work in Russia, in Yakutsk, in Kazakhstan, Nepal, and Chile are the same. If only it were the same everywhere and uh, it is everywhere their own specifics Yes, they can very well even neighboring locations may differ two cities Yes, but this is almost everywhere The same was true about the specifics. Here for example, the differences between two neighboring cities What could be the differences, let's say? and one can have a very developed network taxi services and, for example, their owner is the mayor and it's very difficult to get there is a city right next door There are no taxis, mostly private ones and Cars are caught like this. Well, that's how it is. It's much easier to start there or something like that there is a city there through some means For example, taxis do this at all local Mafia There is like and its own specifics Yes and Well, that's how it is style and somewhere people can be a little richer or poorer Yes somewhere For example, there is a big one there. city ​​but there it is at the stage decline because there begins, for example some company is forming the city Well, and In this style there could be 100 500 any differences, yeah, yeah, interesting, yeah Of course, about the mafia, I imagine it. I saw your spectrum of cities. I understand that it is there. It is quite possible. when you go out into some city Let's say there is no Mafia there, there is no mayor with my taxi service, but nevertheless it is some city in some distant country What kind of marketing do you use? in this way you are generally a denunciator kov that such a product appeared that you can use it How What does an advertising campaign usually look like? Well, now that we are so big law-abiding panic is in motion pretty typical in general through Digital da Ugu are often involved Of course, we did it offline before too. there are a lot of different things there Yes, especially when we don’t have standard ones There were enough resources. Yeah, let's say I can. remember how we are in Kazakhstan organized Miss Virtual Kazakhstan Yes, the girls needed it send your photo and then anyone could go behind her vote That's why this What we needed to do was download ours mobile app and that's the trick what the girls had to do to her so that she would have something more or less a decent score because of this she is active I started sending it to all my friends everywhere a link to us so they can download us and In the end, 3,000 girls participated in our program. in my opinion and we had several hundred thousand additional installations and it was worth it just the cost of one there is not The most expensive car in my opinion is BMW X1 something like that happened, yes, it did. effectively later when there are still some left 10 Yes, we are specifically among the finalists. They identified a man in disguise and many they actually voted for him themselves post Well, like this was enough cute And somewhere the day before that How We said we'd hold the final, sorry. Turns out This is a man and there is also some kind of boom there. Yes. There are dozens of media outlets in Kazakhstan itself. writes and then suddenly all over the world This is going straight ahead. Yes, we calculated the coverage. amounted to 400 million people In general, yes, yeah Well, all sorts of things like that. That was also It's interesting that we don't do that now. Yes, it's already great, but it's a bit of a shame Don't do it now because it's not You can build your reputation like, yes, how a large company forced some more such standard methods use yes, that is, now, as if are there any standards? There are already procedures, and you can't get rid of them either. It's time to move away, unfortunately. Why can't I? move away Well, first of all, there is a point here reputation already Yes secondly we are now we are such, you know Kazakh-American company which I hope not very in the distant future will make an IPO and accordingly, it is necessary to carry out some These standards are already preparing for IP, well no, not that we're getting ready Well, how could we his for It would be logical for us to make it some kind of I understand the money, but let's do it a little more. Let's follow the milestones, take a look at what you have there. There are, like, several of these fundamentally important stages means you at the beginning of the company's development Actually, it's not like there were any certain difficulties with attracting I read a story there about funding that

You came and they told you that if something happens there would be some incredible conditions there unprofitable or give us a share in a huge company or something else and In general, you worked without funding. but nevertheless at a certain stage Actually, you have some investment funds are very large famous American funds in fact for which they came to you there at high estimates And it’s always the participation of such people players within the company are very strong changes everything that happens from a point of view from the point of view of philosophy from the point of view of, as it were, tasks and so on Because when you a private company with some maybe micro there with investors or someone else you make a decision based on your own desires for your tasks, needs, goals and so on when you come to my company funds come to funds, they have this the word has a capitalist KPI yes which they must fulfill And all of us We understand that the fund and its manager the fund doesn't matter there is a person who is in general, he is responsible for this investment There is a very clear KPI it should make a profitable investment Yes and his the task is not so much to help development companies usually have how much Making money there is possible, yes. or some shareholder of this Let's say this is what has changed for the fund Why at some point it's about time you came to you there were several deals that came to the conclusion that turned to, as it were, for financing funds and what changed after that Let's split it into two Why you First of all, we did it. Yes, we did it. because us in some At that moment we were able to intensify our starts and it was clear that if you add If we have more money, we can start again. more intense and it will clearly be Win-win situation, launches are launches new city launches Yes, yeah, and here in 2019 I decided to chat, we generally love do tests And in the spring of 2019 I went to The US in New York and in the Valley communicated somewhere around 15 weights probably and it was clear that Despite the fact that everything is going up for us No matter how great everything is, they won't give you any money. That's why that they didn't understand who we were at all yes for them we were some kind of half-Chinese half Russian Yes such a thing We are Yakut, but for them it is completely unclear. Where is located and respectively I can't see it, I need something I decided to move there to the USA myself and In the summer of 2019, I moved there with my children and right then and there is a feeling that you already American because it doesn't matter anymore What's your accent and everything else? because you have there is, that is, there is a school there weather this is when they start between themselves Communication starts with small talk as if two unfamiliar dogs were starting sniff each other, you know, yeah, that's it this thing And by that time I also had My first book came out Yes, I decided to quickly translate into English and released it in a small print run and started to give and these two things proved effective literally the second potential investor It was Bond, this is a really cool fund. I think somewhere in the top 2, probably there. He comes to me. Five days later he called and He said he couldn't stop reading. all night long, that's just the story shocked and says give me 2 days says we will make an excellent investment weeding and This is what they invested in us then 70 million dollars according to estimates 472 and that was a big jump before that Our rating was 65. That's the USA. It's really a technological center. sphere and there are excellent chances in fact in fact, and already having one of the shareholders such excellent first-class Yeah, there was such a story to verify. As for the influence, I don't think it's strong. it influenced us because We've been doing without this for a long time. already at the stage when I could put my terms and conditions, including I said that I should have a super Wong, that is. They can't influence us much plus I I've always been in a relationship with everyone. all types of shareholders such heavyweight Force, that is, as if I myself I always made decisions without listening to them. Yes. especially Well, what do you mean by not I listened to them, of course I listen to them, but the decisions are mine, what's the benefit? They brought in, it's clear that when The first big fund comes in you become so verified for everyone else, they start after you already observe everything more closely as if it were clearly on display, let's say so You're worth it with all the top companies It's clear that further communication will take place It's built differently. Were there any? moments when they advised, for example Do something like this. That's how it will be. It's much better if you listened and did it in reality, here's something for some decisions that they influenced it turned out to be really strong and The important thing is that they give money, secondly. This is first-class networking, that is, there It could easily be something like this for me our investor maybe call and say if you want I know, for example, I'll meet someone there for example yes or something in that style You can call me as an advisor there for example, yes, or something else in that style They also give valuable advice. Yes, for example, that one. same Bond after we did with them he didn't advise me on the deal to advertise in general means to be This was very valuable advice and we are doing the same. For about two years we would Don't show up too much on these people's radars big companies Who could stop us? Well, here's the idea that conditionally LS a regime to prevent large companies from They started to insert half a wheel, what are you all You're still small, so don't pay attention to me. attention this also applies to possible attempts to extort money from us from the outside corrupt local officials yes that is, we got to the point where we have The website said headquarters Yakutsk in northeastern Siberia like this We have Isa then Our Yakutsk office was located here I was in Yakutsk, there is such a thing. called dead end alley Yes, I even Let's say literally so Let's write "Yes" in English. as given They said it was too much Come on and here's how were small but then it became It's impossible to hide Here we are, entering There's already fierce competition, where and how They would already be targeting us specifically Well, that's it like the ordinary life of a big company already And what is it from this point of view? competition difference between big and a small company, that is, that is It's clear that when you're big, you It just appears by default for you is obliged to act with the authorities I don't know about any regulations there. with officials simply because you In essence, you're making a transport service you interact with them anyway Here are some pitfalls that cause really big difficulties Well, let's say if we do a Start somewhere, yes That Those who are already there are our competitors. They know that we are a very big company. and they start to tell us specifically resist strongly Here before this They share Well, whatever, yeah some startup of Dag's or something like that they make starts yes or there They are trying to increase their share of where we are. They seem to be deliberately hitting ours target audience Well, there are, like, many shades all sorts of things from the point of view of management team's point of view And what before and after attracting funds? changed from the model's point of view control when you have finance regions move faster as the process inside What is being built at this moment is changing very much actually because We didn't have enough of this money for a long time and we were Not underfunding of the following approximately In a year and a half the company has grown 10-fold There are more in the state, there were about the person's situation is completely different. That's it. It is necessary to do everything inside as if not because this was before and you had it too at some point the company gets into some We have an internal storm, it just happened locations are also such a strong stress Here and we have just done all of this and Now I hope that this is internal We had a design organization - This is allows We can now work in peace even if we There won't be 3,000 people, but then we'll say, "Well." 20,000 people, well, how would you say that? roughly the same thing Well, that's what 200 a person and 2,000 people is a lot What's the difference? And if you put it right on your fingers? try to figure out what the difference is 200 a person and 2,000 people what changes Well, 200 people, you see everyone, that's all. It's clear who does what, who pulls, who doesn't. It pulls Yes and it's very easy there, I don't know there are some things to agree on there. Yes, and 2000 - this is when chaos begins. yes, that is, there, well, I don’t know what to do there some basic purchase already There is, for example, a small one there the accounting department comes there and these they come and these come and they begin It's just that it's unclear how we can avoid not having time Where to make these payments and where not to make them There is a need to systematize everything here. Yes, here you need to enter some internal architecture and such system internals processes and This is a strong difference in this The company needs to be free from bureaucracy so that it would somehow be optimal a mix of this systemization and ongoing innovation to do this It's not easy, I've never done it myself before. That's why I do it in situations like this so that we can take those who know this how to do this there were some external auditors or whoever it is our new tops who worked before us large companies and accordingly Here We are doing all this together with them now What is the fundamental difference between the top? which can control 100 people and A top that can manage effectively The difference between people in the World Cup is in their personalities qualities and in skills Well, I think that the one who works with a relatively small team and he has a strong skill to work I'm in the field myself, and this is also strong. Skill is actually those who work with two here already more than he becomes like psychologist the task is to create these internal some kind of relationship Yes and they really should be strong with soft skills and also this person must be able to do everything systematize that's it Well, here he has to learn somehow. make it systemic but not too much as I said, it didn't slow down too much Yeah, and it's not easy to do in reality. Here's the deal and we see here that there are few such people but this whole corporate world is created as if it were some Sita gradually Here Those people who come through this sieve has the necessary abilities to do this do And if you are a big company then you start to get access to such things. Yeah. You can interest people. Yeah, right. this is money and Stock and your meanings here everything is in motion a little bit about the leader of To We have heard the word "Leader" Today already many times yes When I

asked who forms meanings. Yes, the answer is there was a Leader now we were talking about there are 200 managers there, 2,000 are also the Leader and Actually, you have a lot. thoughts on the topic here capitalist business on the topic who is a leader on the topic of who is The entrepreneur wants to come here a little dive in Who is this cool Leader in not the capitalist picture of the world but on Actually, I probably should be here To clarify, I don't think that capitalism - This is so bad today that it is the most effective system What worries me about her is that this constant focus on money He seems to it might become a bit dangerous now because, for example if such large influential companies how Google or Facebook will start obsess over money and they have access to a huge number of people or such new companies as relatively new as openi and other influential companies in the field artificial intelligence will also begin in Putting money first is possible cause gigantic damage because of this one of our goals is to show an alternative that can create large ones very successful influential companies do not focusing only on money, that's what Answer Who is the leader? Yes, I think so. that this is someone who knows how to create something a fascinating, captivating vision here and be able to attract others along with you and also having the necessary set some skills abilities To achieve this visions to him to implement and probably there is no such thing This Skill is light, it is always the same It depends on the area and everything else. Yes, for example, Churchill was a strong leader in years of war but outside the war he was not at all strong leader Yes and here I think that I guess for everyone it's intelligence and here eh probably the ability to work with people inspire Well, some is enough high empathy Well, speaking of Churchill and about the leader It seems to me that Well, that's it Churchill, for example, when did he even exist? I revealed my potential just when the war began Yes, he began to take in London is also actively involved in all of this they bombed him and he himself drove to his place there everyone was filming and it was as if he lived by it Yes, he was filled with it, that's all. I charged it because it was not the same as all the politicians sat there in their houses And here he is actually And to the front Let's say it was going and now, speaking of the leader It seems to me that There are different leaders and the leader is also important put it in the right place, like, yeah, that's it here are the right conditions specifically for him, that is, not every Leader It can open up in any conditions needed it is precisely the right Atmosphere absolutely yes, but when, for example, we We're talking about the company. Well, we're talking about Rive. we say So you're dialing some you take a person to some key position and it should be in any case leader Yes, if he has a high position some kind of what the main I don't know what he's like. charismatic in the way he can infecting ideas is like at an interview I don't understand either. That is, how to determine that's at least in the primary some communication for the first few meetings that here are the leadership qualities there is a person present Well, actually It's actually very different yes, that is, for example, a leader in the field finances it is quite different I don't know about advertising from the leader in the field, but again, what is it for all of them, I guess? It seems that it is the intellect that is the power and that they know how to work with people, and that's all may differ greatly from the word then about the ability to work with people and so on You have said many times that in general

such a sociophobe and even there now if for example, to chat with someone there or there go even to the podcast there. This is already like Let's put it much more simply Previously, this created, as it were, large difficulties even when there is a CT scan I was trying to form myself. How could it be like that somewhere? A little bit like that in chats, yes, in communicate in chats and not on the front lines people as if to go out This is in my as if for now it’s in the primary picture the world that exists at the current moment is It's a bit contradictory because the Leader is - this is exactly the person who comes out to others let's go with me Here you go I have an idea and so on. And when you are a leader the company's founder must lead it as I would have people behind me, but at the same time this is an important function of communication with people. Let's say she's not the best for you then this will create certain difficulties why then do people still seem to they stretched out like that,... these meanings were conveyed if not I wanted to interact with them there I really wanted to close myself off somehow. a little bit from them Like where is this compensated yes here probably the thing is that I don't like I communicate with strangers, here I am here is sofo in this sense with those who are with I have been communicating with you quite freely for a long time now especially before this, it was in the chats there I often wrote different texts. And also Despite the fact that there is a certain sociophobe Nastya, I'm super active myself. Yes, I am a lot. I do something and then gradually I do something else This sociophobe has reduced That is, I specifically I worked on this system and it's absolutely It's logical if you call yourself developed This needs to be done systematically, I did it. it's according to a special system and somewhere well For one year you can choose two For example some important skills and start them systematically improve That's what happens to me often one of these two skills was communication skills That's enough It's hard to do especially if you're still with I've been stuttering quite a lot since childhood. Well, this is very captivating. Well, there are things like that I often remember. there go to the shopping center stand on chair on start singing in the food court there or go There are some ten strangers there borrow try their personal banking map Yes, this is all quite difficult do Especially you are like this The IT guy is a sociophobe, but he does such things You gradually become stronger if you on the rating scale there was a 2.5, then you are for One day you do it there 2.9 this thing It won't budge anymore. Here I am now I gradually realized that I was probably somewhere I don't know anymore, maybe 7.2, that is, almost I'm already a bit of an extrovert Yes, but it's still enough for me. It's hard, I do a lot of things there, but this is included in the part I develop my identity myself too must constantly become stronger if you yourself You are underdeveloped and cannot work effectively. It's impossible to develop the outside world. And I heard that I am developing this idea Thor, she also came in such a pretty Yes, it's a crisis period, a divorce period.

there was some business there too, somehow changed, let's say, transformed, that Clinical Depression lay there for a year I looked at the ceiling and it was like this answer appeared by itself Let's say, identifying, yes, about me. I'm developing and how did this happen, that is, from what? This concept has developed and I am developing Thor then is it based on what other elements? this was revealed and then two things happened big failures for me That is, I have First of all, as I said, it didn't work out. create an IT park, secondly, we don’t have We managed to export our network city ​​sites and this has caused a strong blow and I suddenly started losing the meaning of everything, that is, who I am What's the point of all this that I'm doing there? I live where it's worth living. And everything else. And for about a year I literally couldn’t I could work and live fully, that's all there was to it It's quite painful, that is, as if Do you have some kind of toothache? Yes, that's it. This is a disgusting state of affairs that I wouldn't wish on anyone. getting into it is one of the most because of this effective ways to know who you are What is the meaning of that? I began my existence from this state I went out on purpose and started reading a lot about how our psychology works I became a certified coach This I started reading a lot about what it is Happiness is how you achieve it. About the meaning. Well, that's all And then I decided literally write it down on the Big White on the board everything that I did before and that what gave me great pleasure in life pleasure where I was for real Vovch and then began to think as if these things unite with each other and gradually I had an incident I have inside knowledge of all these activities. was engaged in the development of something external what is of high importance to me or I came to the conclusion that I'm developing Tor. This word doesn't exist. I don't think anyone has seen him yet uses it but I'm sure it will last for years 50 will probably be included in all dictionaries. Here I am. I told everyone that now we developers Here are many guys they supported us and we started doing it systematically so that this self-divine could be embodied and support her in every possible way. This is the story. It was a little about happiness. Yes, that's about it. What do you think about the study of happiness? is the formative one of this

happiness is such a thing that we We're all chasing each other, that is. And what is happiness? Come on, for me, live. Happiness is when You you are doing something very interesting Your interesting days pass quickly but very exciting, probably like this For me, this is when I get up in the morning I I'm busy with something all day and I don't even notice. How time flies, but I understand that it flies very interestingly, that's what I like. happiness Okay, well, I personally came to the conclusion that Happiness is when you live like this you yourself really want to live from In life you get what you want from it. receive and you experience more positive emotions than negative from this it follows that everyone your happiness That is, someone can For example have as if everything is there yacht Vila there everything else and be deeply unhappy Because it's not just him, but someone else's. can live there in given there I wrote about this myself, yes, in V. book and be absolutely happy nothing No, this is what you expect from life. accordingly for you to be happy you need to know exactly what you are What do you expect from this life? Many people don’t think about it. on this topic they live under the influence stereotypes And it's not worth it do Yes, this is goodbye, yes, what reality minus expectations if you have positive things there then you are happy if it is negative then that unhappy, by the way Yes, that's also about It's a blessing that we're actually thinking about what happiness is basically in crisis moments Because when You're fine, you don't even think about it. Is this what I'm doing and am I really doing it? happy and only when there is a turning point some kind of crisis moment comes you actually start to wonder Now, if we take the whole path again, Yes For example, let's take from school to

at the current moment these crises they happened there several times, yes, it is there the crisis when the Technopark failed when was there anything else, when was the divorce? when there were some difficult moments based on all these crises What is the main conclusion of life? The most important thing to remember in Pri next crisis Well, I think that I personally made a conclusion. what kind of things are they eh, part of our life they are needed for that so that you become even stronger and something I started doing things differently than you did before. this and always if you do some correct conclusion from all this and you don't stop or even can Some people just break down. Yes. If If you continue to keep going, you become stronger, it's like this Well, it can go down like this. Yes. up and you have to treat such things like that calm down, that's me I agree. And then a little further about entrepreneurship also heard this an interesting phrase that actually you I heard it somewhere, I read it in one of the interviews It seems to me that yes, A, as it were

What is the problem of entrepreneurs today? entrepreneurs do not have the same values they pose as themselves and as if their society introduced to the fact that the key value there must be a result Yes to which they and for an entrepreneur this is often the case the result is and this kind of spoils them if we take today's What skills are possible for an entrepreneur? value skills I don't even know about it now I say some skills value skills that an entrepreneur needs to develop today so that he could build a larger one I don't think there is any company one fits all I don't believe in a universal way everyone can find their own path and even with the goal of making money and create a big successful company Here And for him or her it is It will be absolutely okay. But what I see is that many of them even on this topic Nemat in lat their companies to make an exit some, that is, there or there, well, to achieve some kind of assessment then make an exit and This means that they will be encounter people like them What if you do the same thing as everyone else? the rest will be more difficult for you because I always think this is especially true if You have a shortage of resources, you need to do it unconventional, not like everyone else and accordingly one of such possible ways is to make a big bet on some non-materialistic platform I have some idea and here it is, what am I noticed she makes many people happier. Yes, if you don't focus on money. then you start working with more in happy and free in this condition it also often helps improve relations with some external holders such as officials and the media and everyone else and naturally with my clients too So, here I think there is a chance. for us, yes, there is a chance to create some kind of specific ideology some way to create big ones I call successful companies this method drive iner dray What is the name of the movie By the way You have inner strength and its essence. the point is that we need to place a bet on some idea on some key vital the value is not in money and that's all do it and achieve this both through business and outside it is not divided and usually yes companies divide, that is, they do it somewhere money and then a small part of these they use money for what they call it either social media or ESG or SR. and everything else Yes, but in my opinion it is Not super solid, but that's fine. If companies do this, especially if highlight significant amounts But this is not enough Well, let's just say I like it like this. give an example, for example, some The alcohol company makes money. to sell alcohol and then some of this money is used to send them to their grandfather's house. And we know that one of the main reasons why children get into the house What is this is alcoholism and it turns out that something like this is Well, that's enough In my opinion, the situation is not hypocritical. solid Here and here in my opinion it is not worth it These things need to be divided, they need to be done in the same way. and also an important component of this ideology is that the owner of the company in our case, I have to give it to him. almost everything he or she has is I am aiming for almost everything my personal fortune for all this give away That's what I think, too We have such a rather unconventional approach We will be able to create a very large company. Well we've already done this, well, how do we get out? the highest league, that is, the rating there I don't know, over 100 billion there is a chance maybe and not get out but in any case it's very It's interesting to do something about this the divisions are actually interesting because well, how would I have it? A number of guests from the spheres which are associated with alcohol there tobacco and so on I asked these questions I say Listen here you are you in business in fact, it directly harms health. Yes, For example, you have a hookah business and this is the same Well, it's scientifically proven that it's beneficial It wouldn't be a problem for a person, but I'm here I asked everyone about this and what it is very intelligible He worked all day. Here he is tired. Here he is. He's just weighed down by stress. nerves and so on He has it now the option is he'll go home and scold her there the wife will be all about negativity and Dahl and so on and so forth, the second option is will go to a hookah bar to smoke a hookah It's a great place to relax, sit, and chat. with friends yes, to some extent it is will harm his health But on the other hand on the other hand, this will somehow bring him even more grief benefits which somehow balances it To some extent, it's the same in life. The same applies to alcohol. That is, for example There is nothing wrong with being in a good company in the evening to drink a bottle of Tam red wine Well, at least I do I don't see anything wrong with that at least would be there if we talk with Italians and the French did this In general, they will say that without this there is no life But at the same time, it exists naturally. some cohort of people who can't control yourself and they go down there before alcoholism destroys the lives of families and so on and so on naturally, like, people from this industry they will say that as if forcing A man prays to God, he will sew it that's all about the same thing, yes, that's all, as if everything and everything is good and bad, it's a question of quantity How would you feel about this, taking into account that for you all this should be the whole thing is related to such argumentation as will you take it? Yes, I will. I remembered here how one of my friends He said that he had a friend who is the owner of the company that operates on Forex market Yeah, that's the thing there almost Well, quite a lot of people there lose significant amounts as with any futures market yes A And here is that man He's like, well, apparently he has some kind of elevated conscience or something like that and he's trying to find a way for himself Explain that he did it and why he did it does And what did he say that he teaches? people through shock to do responsible the solution is practically the same tek Yes, what I mean is that there is always Well, you can always find something. a way to say that why is that what you do it, well, in one way or another degrees I don't want to do anything ethically become a moralist Yeah, we're not white We are kind and fluffy, we are quite well I personally Yes, I am quite pragmatic entrepreneur This is purely my way through this approach to create a large successful I hope for the company in one way or another degrees to influence for the better the trajectory of development of modern capitalism Here But it's not because we are some kind of there Here especially ethical plus any activity If she's VX scales It always has some The negative effect is also 100% well I don't know about our area, there are accidents there, for example. yes Or something else yes Of course But I still think it's better to do it somewhere that's what you bring to people its obvious benefits are significantly greater than negative Yes, this and in such in this case, it’s as if the Universe is also like you yourself begin to support you become happier even more And here it might be that they are there I don't know if they're doing anything there or not. alcoholic or something else Yes, that's what I mean maybe there is a way to run a social network so that it was whole and not as if it was Well, it comes out a bit hypocritical, yes, that is to say. Why do they exist? They need to know. I hope it's not about money, yeah right. something else and then find a way to do it again So, based on this idea, we should do something whole social network yeah, that's all I got. By the way, an interesting word about the CS fact I studied from the point of view of geo as In general, people treat all sorts of different things financial instruments and so on It's like a phenomenal market in the world South Korea A in which all financial instruments are particularly high-risk сво комм ратат техи сад говор в ЧМ In general, what's the point of the World Cup? What's going on? In general, there is such a phenomenon there too. Means South Korean is there, just like the Japanese, by the way terms that describe mortality work from processing Well, that means I might lie a little about them here in some facts, but in my opinion they have casinos are prohibited and they use Here This story is like a release of steam that in general there is a huge layer of people in South Korea they take some part they spend their salaries on this, he means Yes, yes... his salary from futures trading and This is a huge statistic in terms of what they actually have just look at the whole cross-section across all countries and take the South for example Korea will be just extreme there more than even all the neighbors Yes, but still I think that a lot is delivered to people there real grief and evil Yes And here I am for that so as not to actually do this I understand, let's say, maybe as you said. If it's alcohol then maybe sell wine but not vodka maybe or what about South Korea? then in addition to them this is one of Sakha countries in the world in any local store even in the smallest stall there will be alcohol is sold and if you google it South Korea alcoholism There will be It says that South Korea is a country eternal Friday That's what's interesting, but this is it Interrelated things, by the way, are also Pro Alcohol is about this whole story, cool. I understand a little, I want to talk about the final part.

I have a question about Rav and I want to talk More on the topic of stuttering, I mean, I heard that you have one like this I can definitely carry out the idea and the goal by 2030. not formulate a positive influence there for more than 1 billion people Correct What does this even mean to you? How can you bring this on yourself again? How do you land this digitalization? Here I see. How long will it take? Thirtieth year is only 5 years old So in 5 seconds I'll be there in years the goal is to positively influence a billion How does this affect your actions? in the company today What do you do for this here You need to not only know who you are some kind of identification must be just understand the meaning of existence the company and you personally Yes, this is mission, but also set goals, they need to be set there for a year for 5 years 10-20 years and here we are put The goal is to have an impact on life by the age of 20. The goal should be no less than 1 billion people be digitized and this pushes us create systems that are very strong influence the world I need to start a company one that will have a very strong influence on the world because we need to become perceptible And since we want to create a new type technological entrepreneurship is very necessary for this greatly influence the world accordingly it needs to be done both through business and outside of it We will say this if we are talking about business is what pushes us to create New services with high MAU, that is where we involve a large number of people in our services the number of people, that is, it is more than us It's more preferable to B2C than, say, B2B. for example yes and if outside then we will tell you It pushed us to create a very logical The system that uses what I call it a high-scaling system There are several systems where even a small a team or even an individual can have a very strong influence on the world. Here you are. could you tell me what kind of system this is where in what area is small the team can go a long way mirsha coma the world, but I think in any area which solves some fundamental problem a task, for example, medicine, yes, that is, if for example, some small team is engaged in the invention of conditional some kind of diabetes pill there or there is arak and so on the solution for this does not require huge teams they can influence billions people, let's say, yes, that is, there are systems such as technologies Yes, science. Media Well, you can also call it, for example where is there even one person in public administration? it can be strong in one direction or another influences the world and we are in such systems We create dedicated teams for those who are specialists in this field and We also identified five focal points for ourselves injustices here and there are they also working or will we have them? create dedicated teams at the junction they must create some kind of effective LSE, that is, what should I do to reduce it? this injustice there with the help of technologies of art and everything else gradually we will be groping through cycles we start to think how to use For example technologies to reduce this yes Or That year we launched our own cinema. the festival is called alternative and The first time it took place in Almaty and this year he will be in the city d map is in Indonesia the next one is somewhere else this is ours a way to enter into something new for us region and start permanent ones in it activities to push filmmaking create some meaningful art and so among the, let's say, five winners There is a work dedicated to that year's films bride kidnapping Yeah That's the point What if the girl doesn't agree to go out? She needs to be kidnapped and forced to marry alone spend the night in the house of the so-called groom then it turns out she can't later It's a shame to go home It's a stigma. It's complete crap. It's evil. In general, yes, and so we did the test, we took this is quite a strong emotional film he created by talented guys in Bishkek We rented a movie theater in Bishkek and 200 random residents were invited there Bishkek and they were shown this film and took measurements before and after that it's clear that there's a strong change that is, people start to be much more I have a negative attitude towards this topic. Yes, I do. I think that this is forever and is with us now The second stage is underway. We want this film. Show as much as possible there is an ideal EU only a few million people especially in villages where this phenomenon occurs Now does it exist and then evaluate how much It's decreased, so here's what I think gradually This system the film festival will give us strong these works may not only be films but also small videos And we will do Sales, that is my task for 2-3 years create a distribution system for these videos and so that it covers hundreds millions of people, that is, we can start with what's inside your own mobile app install this video and we have 60 more than 60 million people at least once a month launches our mobile app and I think that I can find the same type technology companies who have access to a large international audience Who would agree to post these videos too? for example, or I know what's in such films companies are interested especially if they We will give them to you for free. for example, yes, or we'll pull up those who have there are not several millions of subscribers, well, let's say, maybe you you'll put something up somewhere there that is if this topic is relevant to you Yes, that's it. So, that's it. There's a chance already. 5 years to significantly impact the world make it better because I believe in the power of art is that it is real can cause this emotional value induction and this is only one way we have Today, nine such initiatives are underway. I think that not all of them will be effective but we are gradually I'm feeling around, I think we can gradually to achieve a very strong influence on the world and through the core business and beyond and then I want to launch a university where We want to find children there aged 14 years. Yes, for those who have a pronounced leadership potential and those who in general aimed to give and not just suck in and teach them these high systems scaling use and also give them gradual access to ours systems under this and I hope that gradually we will be able to launch a network of such free ones I will be at universities around the world myself pay for all this from your own money We'll start releasing them every year there. several hundred and some of them I think it will be insignificant very strong influence and make very strong Chen years for 2550 but I am very much in force positive leadership and I think here make a significant bet This is the one we have an ideology I hope that through us We can also provide all this and more positive influence on that our core business developed better Because people see it all and they can extrapolate this to ours The main business that the company conducts itself Honestly and rightly so, we are literally doing it now Here's an estimate of how this affects retention. Does it reduce churn and everything else? Yes, I do. I think we'll find a way to do this there was a strong influence and through all this there will be a new way to create these large financially successful technology companies This is what My goal is class, this is really necessary It's great that this is how I would do it now I heard it because I actually I think we need to talk more about this. because I read exactly this one I have a holistic vision, that's what I'm talking about I haven't seen it anywhere because I thought that there are roughly a billion people there within the framework of in drive as if As ra I think How, well, in my opinion, it doesn't work mathematics when we talk about what these are cultural and social and educational things all together it's like This is such a huge ecosystem very cool I can only wish you Good luck Because it really is It's worth a lot and it's really cool that the teams who are ready to sponsor all of this finance participate in this operationally create all this such there are few companies despite the fact that the rich There are many such companies. There are no such companies. We couldn't seem to find it on us similar companies In general, I think that we let's do something for real important innovation just like we are doing now we think create your own ecosystem or something like that Some people call it soup based on the idea of ​​it. what is this p That is, it is not some kind of internal synergy And this is exactly it some Here is the Fairplay association companies This is also an interesting innovation I wonder what will happen regarding this We may not be talking enough about all this. We'll tell you what Jack told people about it doesn't really matter what you say much more important What are you doing Yeah right So, we need this first. do everything and then it's like everyone else So don't push it too hard run in Yes, it's still in we were just at the initial stage at all a small company somewhere in the depths Eastern Siberia class A you revenue the company still hasn't been disclosed We'll reveal it, yes. Oh, we'd like to, of course. find out the numbers, but since the IPO is expected in We'll find out everything in the next few years Well, I could only say that to everyone available Yes, this is the number of installations, that is That year we were number two here after the company uber Well actually I think the number one is di, that's purely their separate ones all of these Well, in any case, we are in the Top 3 Yes, also in a broader category we were number four in our travels between such large companies as Booking. com and Airbnb is for the whole world I think it is not a bad achievement for a company from Yakutsk who had no access for a long time no external support Yes, cool I agree about the stuttering, we want a little bit

discussed and told that as if a lot In general, how do you think about how influence this industry Yes and how help convey to people who stutter about that something can be done about it and create some technologies in that for this I want to listen specifically to us one way or another, it was already discussed behind the scenes a little bit Yes, but what exactly? What are the plans? and that's it, yes, again among ours there will probably be someone listening Those who watch them will stutter Surely you have friends who stutter. what do you want to convey and tell them? Here A we need to start with the fact that this is another type injustice is such a speech It's unfair and it's not your fault that you have this and This is pain, it's actually a lot of pain. and I know this myself and I was able to reduce it But I can't stop stuttering In general, I need to continue doing this. Because that's how I do it often created a source of power additional I need to achieve maximum results in life, to show people who stutters that they can do it too do it even if they have this stutter Because of this I can't stop stuttering Yes and but I would I wanted to help these people help because there are situations when stuttering really bothers me you can't go there in your some favorite area to work in, yes or There I saw people with a strong degree of who He doesn't leave the house at all and he's not there families, no work, nothing. In general, yes, that's it. it sucks here too What I did was we launched a small one. The startup was called NTA until now. Now we will rename it and therefore what are we discovered a company with a similar name Yes, that's why we decided The idea behind renaming is that if people those who stutter begin to speak very quietly or whisper or start singing then their stuttering decreases or it disappears no, especially if they start singing and accordingly, technology can be used I'm listening to this quiet whisper of speech or convert singing It's cool, isn't it, that's all those who are there hear your normal speech and This can really help people but this hypothesis Yes, because it is impossible here I need to create some kind of MVP test. technology Yes, I started this startup Yes 3 years ago Well, I mean I performed as its initiator and investor thought We'll do it in a year and then we'll be able to I tried to do a test somehow, but it turned out to be difficult. and only recently the first one came out a really working version And now we want this I want to test the technology because of this I would like to use this one the opportunity to ska and ask listeners Tell your friends this link ai so that they report it and then we can recruit those who can do this test them because we need them now it's not enough and then we'll evaluate how much This technology really gives them pleasure value and I think that cycle by cycle here's a way to do this and then this We will try to deliver the technology to How as many people as possible, those who stutter Despite the fact that we do this launched as a typical startup for me This is not a business, but of course I'm purely I want to help people who stutter later When I become freer I think I will create We'll try to find a scientific center and ladies some kind of radical solution to this Yes to find a way for people not to zas that we'll do something there too, well, sort of If you do nothing, then nothing will happen. It will work out, yes, that's true, that's so cool We will support this story for our part. Definitely thank you, I think we will later we can also make something wearable device so you can take it from by yourself and somewhere to use Yes class Great, we'll support it, we'll see, yeah. The question is, what is there in life besides business?

startups, innovations and so on are not hobbies I know some pleasures that are not related with work in general this It's difficult The thing is that because I bet on creating here these are constant sources of meaning and strength I myself Pere I was motivated by constantly thinking about work. that is, wherever I am, whatever I do, I often I'm thinking about how to do something better Because of this, I have some kind of bias Here But this is mine choice in order to reduce this in order to be here and now do it effectively Things like sports, for example, yes, it's running. I really love running and have run two marathons. in Tokyo and Chicago or was it even in California? This is quite a big NJ for me My life when you're from Yakutsk you're moving to ryu Yes and I found it there Great sport Surfing Yeah And that's it also turned out to be a meditative look sport, that is, for me personally, its essence It's not that you're riding a wave there, but You wait, these waves, the sun, the sky, pass by. In general, it's super. And here you're already starting. How to feel alive that you're here you are here and not somewhere there, that is you're thinking there again like What are you did Yes, better That's actually still in That year I discovered for myself for the first time I went to meditation for 10 days, that is The gentleman also found an interesting method but Still, it's also good for super active people I don't always fit in. Yes, I try. I meditate, but it doesn't work out often, but This is definitely the thing that can do the same to you place it here and now if you are here and now is how you feel I'm definitely happier than I am today. I don't know any material temptations. I only heard one thing that is expected one quote I know that one day I will buy a big house to collect there The art I like is this. That's the only thing I heard and no cars, planes, ships, nothing interested in the right thing As I already said, I have before this. Yes, I have. me The most valuable thing I own is mine laptop Yes for today Well, it's clean convenient and simple uh, at the same time, I'm already leaving several million a year, here and here all this is what I said it and it means a lot to me More interesting Great final blitz

Give me the book that life is I changed the interesting question. Let me answer it. so yes the book that is most powerful to me I was inspired to write this book brings happiness Here's something in reserve, yes, yes this is it and there is something in it Yes, and I think my book does too. somehow it didn't work out in this style similar Well, that's it, if anyone hasn't read it That I highly recommend both. Yes, of course, mine is also not bad. People often write to me that I get high marks Thank you yes for that What did they do? Super Next question on your view of the next decade What is the most important skill for an entrepreneur who wants to succeed in his the next 10 years Well, since I'm leading everything in my direction it's a skill to create meanings through that to give people something bright inspiring vision and SS some idea Money and class final advice to myself an eighteen year old maybe uh more don't try to communicate avoid this as I have done for many years Cool Thank you very much Thank you incredibly interesting experience and me I am very glad that our meeting is finally here it actually happened for me It's very important because I see that you do it with the team And this is actually I can't even wrap my head around it and I will I'm very glad that many of the guys will watch it which many of you probably know which they don't know and will find out now and how I would like to touch these values, these thoughts this is very cool my dear who I watched us to the end if you liked it useful If you liked it, be sure to Subscribe to the channel and give it a like if you like it. You didn't like having to stick it in We will definitely remember you all. But the most important thing is to share in the comments. some conclusions, ideas, insight that you learned from today discuss the release, this is always the most important and most valuable Arsan Thank you very much, super guys, bye everyone