Бизнес разрушает отношения? Основатели 12 Storeez о кризисах, грамотной коммуникации и силе единства

To avoid being distracted by information from which has no debt Use chats OTT video calls channels threads boards all in Set up your work in one tab chats Hello everyone, I'm visiting you. Irina Lomana and Ivan Khokhlov, founders Brand Stories my dears Glad to see you I finally see each other how much generally asked, then begs

build and which ones did you have to deal with? I am the most likely to encounter difficulties The last person who believed in this idea was three the secret of how we lured Irina besides I'm afraid to imagine this from persuasion I had a stroke, I had complicated I have to have operations in general, it's difficult for me damn patience and this is generally for I just don't know any entrepreneurs. disaster you started a business together but in the end, we got divorced, how much do you think? this is exactly the working component in our joint work he had great weight in that's how you would end up breaking up any joint business is in relationships the catalyst She is always It's changing now, this Ivan is changing me Of course I always beat back, I can I'll tell you what I call you Let's change the subject with a beaver, otherwise I feel I already have sparks between my fingers Marina's palms were sweaty separate brand how did this even happen and at that moment what did you experience? I'll start right away. Congratulations on your tenth anniversary. Literally, it's been two weeks You probably had it at the company. You know? There is a phrase that says that entrepreneurs They say that if I knew what I would never go through something I have to endure. this road If only you could now were at the beginning of the journey and understood that There's something waiting for you ahead, you would have gone but this way Well, look, let's do it like this now imagine a little bit here you are there and now you just came up with it idea You're just starting something create and you imagine that you The challenges of working 24/7 a huge group of family-like people there wouldn't be any drama against the backdrop of all this I wouldn't change anything. And you, me too. I think that T has that experience and difficulties. the things we lived through made us like this I don't want to give up the way we are myself today and from that company which is Today is great. Okay, look. What do I have?

As I think you could guess, I Naturally, it's very interesting to talk. about what it's like to build a big one company and be in a relationship with a partner Let's do some business together, but let's start a little bit differently from what Ivan has We've already discussed this several times in general, through His eyes, the history of the emergence and formations But I heard it from you your channel that the man's gaze and women often react to the same facts It's different and I'm interested in listening. It appeared how it all happened Whose was it idea And what roles did which of you play? What were you and your sister wearing? Ivan did all this as a whole happened at the very beginning of the journey You know, wet the pictures a little bit. wet the pictures Well, actually the idea I don't remember exactly anymore, by the way, and Ivan and Marina, they came at the same time, Ivan He studied at Skolkovo and was interested. something new, some kind of startup plus he always watched me How do they give me comments during a meeting? some compliments about how I am I look like clothes and since I was wearing clothes that I didn't sew it, but Ivan said it was sporty. Damn, that's cool. Why don't you want to sew for Other Marina came from Moscow and also I'm so excited about the topic of gender that I want to start something new because she left magazine and offered to sew a dress Well Of course I didn't listen to Marina either Ivan, I said that this is nonsense. sew clothes for yourself and sew clothes for others - It's a completely different story. The cut refused Well, I understand Ivan with Marina also had some meetings there. joint how much 3-4 months Yes you sought my consent In general with persuasion and everything for the rest, but for us, or even worked already in T Stories when we just all We opened for 4 months, I worked for five, I didn't I was leaving work, yeah, that's me, the best. the last one who believed in this idea I really I was skeptical about it and then when everything fell on us I had to leave, but the original idea It was yours and Marina's Well, that is, it was It's just compatible from different sides different angles And that's how it is You got yourself into a spin. You're a stylist then. I was working. Yes, I left then. I was working. I worked in sales for a very long time in the brand Brioni It's a men's brand Brioni in I worked there for a very long time and I got such a period Life is difficult, I changed my job and my house. relationships and Yes, I worked as a stylist For about 2 years I also worked in I was filming in the magazine. Well, then in principle, I earned good money I wasn't planning on going anywhere at all I had a good income I was too free and here is an idea It's crazy. In general, I didn't sign up right away. I like this, he says it would be too much free and now when we called each other last week, I said. I don't go anywhere at all, I just I work 24/7, a little bit of reality changed yes Well I mean freely in plan A of work Here and in plan some kind of financial independence and It's not even possible to start from scratch here At first it’s not clear where to go without It wasn't some kind of income for me. Well It's kind of an incomprehensible story because Ivan knows that I love stability in life Well, that is me I'm used to standing firmly on my feet here too It was very scary to go nowhere. I remember. that's a little bit back for those who You may not have seen our previous issue. Skolkovo had two ideas. Here are Khimki. at home Yes, in my opinion, one idea and the second one accordingly you saw that this is how it is If girls were to be drawn to this whole topic that it turns out great to make clothes and Here are actually two such hypotheses A and U I have this question, and you when I was thinking about it then and look at this one the idea is from the dry cleaner, that's how it works didn't work Okay but here you are

look, there's like a girl with which you are kind of in a relationship with her sister that is, a family union and you still You suggest, let's do some more business together. Let's do it, there wasn't one at the initial stage you know some of them, not that much I have no doubts, but they often say the same thing. Don't do business there with friends and family. Because there are many conflicts of interest appears in different areas of life at once Did you even think about it then? You know, I worked for the company for 5 years. cousin and then I had for about 4 years there was a business where my partners were three friends Ugu A I don't know, I always come first succeeded build relationships with one sides and friendly and workers on the other I just didn't look at this business as I looked at this idea simply as an opportunity to test your I actually thought that this would be a business for girls And I'll be a little to the side to help, advise, assist, assist with something in some complex financial business issues and everything The rest will be on the shoulders of the girls I will just simply train, that is, for It was such a workout for me the hall is parallel to the business school, therefore I didn't think about this aspect at all. It seemed that in this, in this paradigm, it no problem Listen, look at this in fact, very often it’s like when there are friends there they start doing business, they start conflict of interest, some disagreements They also argue very often in families. There are moments like this, if you are now I just said that you already had some there before. this business with friends there with s relatives inside, that's what try to identify and highlight in this Do you know any? Well, what key idea? ko is the basis that allows you how to find a common language and contact with these people like here and there If you relatives or are you friends how to build in business relationships in such a way that they worked what should be what factors matter you know i would That's what I said: I have my first such Insight arose when you started asking This the question I wanted to say is that any joint business is in relationships catalyst That is that what could you be in a normal daily life friendship or weekly How often do you dating you could never to see or just in life together you I could conditionally meet in the evenings and in the mornings together having breakfast and spending time together You might not know some things about your vacation. not to see not to assume that's for me joint business when you conduct much more time when they appear some conflict situations controversial issues How do you resolve them in including a catalyst like this one relationships You understand better Which The person in front of you is actually you will recognize the true face That's what I wanted to say about that Why is this not a bad thing in principle? And often On the contrary, it's good. You see better. Do you understand what people are really made of? case And secondly, yes, answering your question. What is the secret of success and failure? Ingredients You probably know the components these quality relationships It seems to me that everything is the same as in some kind of personal relationship or in family relationships it is trust It seems to me that any good relationship is built on trust, second on good Communication when people are transparent say what they think, what they feel What are their interests now because It's normal when interests change and when people sit down and renegotiate If interests changed when they did they don't do it, just somewhere somehow carpet and they come and say, Well, here it is. Now I have a different interest and this is a reason there's a reason to renegotiate somehow reconsider your relationship so Trust communications but also probably in the case of with friends and relatives it is also love, yes, that is, we are good for each other We treat each other with warmth from the start. there is some kind of close connection initially which also not allows for the sake of someone to sacrifice short-term interest principles, something else, that is, more Looking into the distance is still more effective when you treat a person very well you wish him well and you try make your relationship continued so you don't try It's selfish to look only at your own I'm interested in trying to see how to do it. so that everyone is comfortable. Interesting. 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If your friend asks you to lend him money, then you will you give And you You know, first of all, yes more often than no, that is I usually give, but I give those amounts. That is, I give either when I am 100% I'm sure the person will return it or I'll give it the amount that I am calmly ready to pay write off Uh-huh Why am I asking because What is yes, what if is a wonderful phrase? If you want to lose a friend, give him money. debt and here we continue what did you say that these are exactly values ​​Yes, trust, love, purity intentions and so on when here in the middle there is also a monetary interest in business it's like that anyway gets up sooner or later, otherwise it's as if the balance is a little disturbed because There is no competition for money in the family There is no competition for money in friendship either. in business, no matter how close you are and so on. The money still comes up. the question is whether it upsets the balance of these relationships in your opinion listen let's go back to yours In the previous sentence you said what you wanted. If you lose a friend, lend him money. Well. What is this f Well, yes, but that's why you said it so let's figure it out Well, here's the thing What kind of friend are you that you gave him? borrowed money and you lost it, that's all friend then that is firstly why him didn't return it but it really got into some circumstances are insurmountable strength and could not return but he understands he has a sense of duty and obligation and he bears this responsibility responsibly Or maybe he just got lost? and what kind of friend is this and if I have In relation to this friend, I gave him money he got into a difficult situation and lost money and I'm sitting here thinking, damn, what an [ __ ]. for example, he didn't return my money Despite the fact that it was some kind of difficult situation what kind of friend am I at the same time If I don't understand his circumstances, he took money from some to some I helped him in a crisis situation, he didn't I was able to return it on time and at the same time he has good reasons for this life and why I can consider myself other if I don't take this into account relationships That's why it seems to me This phrase is quite simple. superficial here with you completely I agree and the idea that yes, e from two sides In general, the situation looks very Logic, and you essentially answered yes. about the fact that they get up monetary relations are just right here the balance is certain on both sides Yes, what if you probably I will turn the howl the answer is that it is conditional when there are two partner and they still have some kind of relationship between each other There is such a balance here if you create pressure On the one hand, yes, that is It turns out you don't respect interests another And vice versa if a person with pressure does not respect your interests can you really consider yourself there? friends or family or someone else I answered then a question to you at the same time degree but a little on the other hand Besides Ivan, there is also yours a beautiful sister who is also like

is part of the family and yet yours business partner and you know what I mean It's interesting that I'm looking at you now I have two girls and they are absolutely different It would seem that from one and the same thing is done but completely different and I just imagined it for a second If only they would do something together for me It's scary to imagine this because it just thunderstorm and sun, you know, and vice versa and as far as I understand, you are also very different at least from what I like you would have seen it as if even by temperament It's just that basically it's very different what it's like generally start a business with my sister and with what you had to face difficulties in all this we actually things are different with Marina and have always been in childhood, we fought like everyone else. ordinary children sorted out their relationships and divided the territory was divided into responsibilities and in business of course when you enter into joint business you don't think about it You don't think about the consequences. You don't. Do you think how sad and sorrowful it will be? or it's hard for you to think about how it is It will be interesting to see how things go forward. different things and now there are different conflicts there are also arguments, just like with Ivan in principle, the attitude in business is here But with probably with such a time interval of 10 years We have learned to negotiate and hear Listen, there are probably fewer conflicts now. It has become easier to negotiate because that we are still, as Ivan said earlier that we got to know each other in the process Through business, I got to know my sister as a person. which can also be worked with How I recognized Ivan and to some extent it interferes because that we are all basically very to yourself and to others And that's why you demand, but you have to give in to something close your eyes because it's still yours sister and also how she closes eyes on something and that's how you treat it With love and you said that you were

the last person who believed in this idea Yes, what about Ivan and Marina already, as it were They actively believed, but you didn't. What about it? served as this turning point the moment you said yes, that's it. I believe it too, but Ivan told me that he was doing this as a dark person some kind of Yes, there is something like that in parallel supervisory board but then at some point At that moment it just started to develop like that he could no longer help but give this is of great importance and is already completely I plunged in like you did, I was there Marina was the driver Yes, because you supervisory board Ir did not believe Well We are on both sides processed but I have an answer to this question of two the sides were pressed like I don't know how a cutlet is in hamburgers two buns and I'm a cutlet yes Yes, it was difficult, but it wasn't there anymore. options You when you are already doing something You You've already been sucked into the process. it becomes interesting and plus you unites your family Well, strong people, and it becomes interesting and you already somehow You get sucked in and there's no way back, that's it then when it's already It turns out great and when people respond Well, I've been on the scene for a long time in fact, so silently I did all this silently, but I didn't want to. stop because I didn't want to Your version of letting down neither Marina nor Ivan So I think there are three secrets to how we With lured by persuasion mine an important condition for the beginning was that we all invest money in this Even though we didn't have that much We put money in. I invested. a million rubles and Marina and I invested 500,000 rubles That is, it was important to me that us so that I could take the money from them so that This was an additional motivator. come to an agreement and not fall apart Throwing this is the first thing, that is, they are already Irina I've already invested and Marina has already invested a significant amount of money for that moment in time for yourself the second moment Well, yes, here we are, we piled on and came to the second moment was E this responsibility for what Ira said There was already such a quantity when Ira I've fully joined in and she already has it there was simply no chance to work on two jobs because there is such a quantity She had a lot of responsibilities hanging over her. And then The girls did everything that simply didn't there was a chance to do two jobs at the same time and the third In my opinion this is that everyone else has also seen this I saw that now I'm just talking about this I remembered that there are doubts and doubts it's precisely in this feeling of security We made the minimum wages the same. What was Irina's salary back then? I know you earned a lot more. but you got a salary at work then We worked without a salary before. Irina's Marina's The salary appeared. So, give me your answer. Well, I already said that I am, well, like this quite a down-to-earth person for me safety is important after all and why didn't I leave? Why didn't I believe? This is because I need a goal when there is no goal when it's all blurry, that's what I don't I'm very interested and you're talking about salary. You say there was a salary there five or six times lower than me I earned money, well, that is, there in general for I wasn't convinced by it Well, how am I wanted more and I earned more And I needed stability, but then As Ivan already said, I got sucked in I left my main job and we started fully engage in Stories And you already We were in a relationship for a while then like there's a year or something like that. Yeah, right. We've been living there for a while, probably a year or two We just didn't live in SSU, you couldn't identify us. You don't know yourself, I understand. In general, a year or two. but I just remember that look when we were discussing it and he told me that here he is I went to Skolkovo then, I think, to work in construction Yes, I was doing it. And what are you doing there? I was inspired by this idea of ​​companies startups and you wanted to I remember that this is the main thing for you The impulse wasn't money specifically. But this idea yes I remember correctly And for I mean, you, I understood about stability. and this is about the fact that there is income and an understandable goal, but when did you realize that everything This is developing and has become the main thing. With the driver, you understood what can be done. It's a great thing to realize and earn money a lot of money that this is what you know Well, it seems to me that the guiding star became There was such a state of affairs there and it all started.

and it was impossible to stop anymore I was thinking about how much you earn. the process itself was important to you because it there was a new interesting one and it was like this large scale and high speed what there was no point in thinking about earning any money at all at one time, that is, we put everything into company and for a very long time, that is, We didn't have any jump in boards So we spent everything on T Stories and It seems to me that for quite a long time, about five or six years old, and probably the first three years For years we paid some very symbolic dividends just for that to live and travel, that is we had enough to live on and Traveling probably even during the first 5 years probably the first such amounts that We don't know if the cars were able to. Here's the first one. probably the amount that we could at least do something buy these were when you bought the cars I bought my parents an apartment and even cars We bought ourselves a BMW 5. That was it. probably in four or five years Well, but those weren't super either. big money, but already some kind of such amounts for which you could buy something for yourself allow which can be touched and to feel, well, let's say. And so before that, yes. I'm all Time is running out McDuck Well, no, well No, the girls wanted it every year. I ask, I say, Well, let's do it again. Let's grow up. Let's have this,... there was such a running carrot running away Where can I get candy from everyone during the first few years? time for development when you sit in operating systems are a big problem for There are no entrepreneurs who have employees solve problems independently results and save time are always needed I want control from the owner I would like to share Nikita's example with you. Orlovsky who built it for himself a working system and grew fourfold in just a year now He has his own a construction company with 80 employees It wasn't always like this 3 years ago Having reached the 20 employee mark, he I was faced with the fact that the company wasn't growing. and with each new person he becomes more and more spends time on control instead he delegates by loading control over 2 Over the years he tried dozens of trainings methodologies and courses of action became It's better only for 1-2 months, but then I had to control everything again The last impulse was from the company Quan there they talked about the culture of acceptance decisions on regulations and how to implement them correctly was shown make a company roadmap and that's it worked Now Nikita has more than They set 80 employees for themselves tasks and complete them without reminders if some task gets out of hand the system employees themselves propose They are waiting for the solution to come. the manager will sort everything out if you want Three simple steps will also help you first, implement ready-made regulations instructions on how employees should carry out your tasks free set of twenty the main regulations will be at the link below This video is the second to use quantum for business you can upload these there regulations are online software that allows you to spend on management company for only a few hours a day third - take a free online course take a tour and see from the inside how they work system companies in your niche already More than 1,000 entrepreneurs have implemented your work quantum from microbusiness to large corporations you just check out their successful experiences and apply to your business, friends I'm leaving you a link to some useful ones The materials are 20 files, including regulations adopted decision which will help organize business processes so that employees come to you not with And with the solution and a guide on how to implement the system regulations that will help you digitize your company and business processes also at the link I recommend signing up for the tour absolutely every entrepreneur take advantage of this opportunity Let's go, you know, I want a little more in

I dug into this question before. I told the guests, "Here they are watching us." entrepreneurs and someone I don't like I wrote in the comments a long time ago that Sasha was on In fact, there is already so much audience that Stock entrepreneur can not be you People who are interested are already watching entrepreneurs and in general to whom I'm interested in some companies that produce products In fact, it even changed a little bit Let's imagine a person's perception who is interested Yes, in general, maybe doesn't do anything but is interested and lives in the region, look, there is What is the person's salary? That's how it is. you Yes, you earned money, you had everything pretty stable, great and so further and at some point in time To there is a turning point because anyway, you were walking somewhere They set themselves a symbolic salary. But these are still certain risks. Yes, this is some kind of uncertainty just like that some zone that is unknown to you This is what should happen life What factors are there to make it possible? It was necessary to take this step because many You know, they seem to want something like this It's even interesting, but they're afraid to go there. that those I understand that it is clear that It was like there were two people on either side of you who carried you, but that somehow didn’t I know how appropriate the advice is, but still less if you take this as advice to a person who just wants to be I'd like to try something charged. do something big and cool that your look should be for that It was still possible to take a risk and start try something I always say, "You're afraid to sit." Well, it seems to me that everyone has fear. It's present but sometimes you have to Jumping off a cliff isn't scary. It's such a thrill and I'm just for what's not necessary You need to be afraid to try until you succeed. If you try, you won't get experience, but experience - This is the most valuable thing that can give us life and you will never know what it could have been and thinking about it was possible is it If I were in this place, it would happen. Well, then Yes, you can think about it as much as you want. make predictions and consider different theories It seems to me that you always just have to take and do Well, naturally, that happened It would be great if you had support your friends, close relatives That's why which I think is very strong It helps unite because family business and when we first We started. Yes, it was Marina. It was me. It was Ivan, and our younger sister Katya. And she who was studying and working at that time I wasn't afraid to leave my job and she came to us and did everything and sent parcels and met a buyers and floors washed and I took pictures, that is, we are completely Even mom and dad did everything they joined us not exactly there after some time and right away Well then They sewed a label on us at home, and dad was responsible for the warehouse and even accepted fabrics when we had our little production in Revda, that is, parents, We are very strong How long did they help? 3-4 years, 4 years? in a row In general, you had yes We had We even have a GTO photo, it's very It was so interesting. My mom and I recently I was reminiscing with my dad. That's when I was flying. on the weekend and it was interesting to remember because mom and dad went every day at the warehouse dad was in charge of everything there I was very sensitive to this when I He came and said why this fabric. He's been lying there for so long, he's been giving me his report. It was a great time and I loved it madly Thank you for this, let me add my 5 cents Victor Mikhailovich and Yes dad Yes and Elena they are somewhere Yes years Four, maybe even 5 years worked on the warehouse was responsible for Yes Tarka at ni that is after this we have there were already some rented slopes Large teams have already appeared and now a fairly long period of time They were responsible for our warehouses like this what was the order and quality of accounting We never had them again, dad. He didn't give it to me. I said, "Dad, yes, I'll see." He says there are no buttons in the warehouse. How much did you take? I'm saying two now. Large teams have already dispersed. There are already a bunch of them. all sorts of systems there, all this was in basically tetrado But it was yeah But it was so super High-quality Soviet accounting is super Great, by the way, you didn't tell me that You had such a family business, it was cool First of all, I'm interested in your opinion.

Look at your approaches in any case. in this case, it's completely different from the general case business development and creation I am so I understand what you are like in general inside companies have now organized it all this way to minimize overlap. What's the matter? would be inside the company At least when The last time we spoke was so at the start when you all this organized when a lot was tied up a lot of things were done specifically to you What's the difference with your hands? Key approach What's the difference between what you did and Na? What things did you pay attention to and what did you notice? was engaged in and accordingly on what did you pay attention and what did you pay attention to? focus your attention directly Let's I'm interested in taking turns, you know? I don't know where this one is going to be. in this case Tandem yes that is how you I complemented each other to a greater extent was responsible for the vision and strategy of To I wrote my first strategy there. then the first one rewrote the first mistake stti Well, some of them can't be called this these were some kind of strategies I don't know what we'll be doing at the strongholds. First at the beginning, our first strategy was only online and 12 collections only online What's there are still more of us It was that we would be Direct Consum, that is We will only sell directly there will be no disadvantages for the end buyer Wholesale franchises don't have any of this. Well, then when we have you encountered any I rewrote this into reality and finished writing it Well, I told you that in a month Irina I'm tired of them coming to us. People are constantly trying on apartments strangers o says that's enough. Only not in our house we accordingly have us The first showroom appeared, that is, us We stopped drinking online. the first showroom is literally in a month rewrote the strategy and deleted the online plus shurum da plus showrooms, that is, I was responsible for finances in the vision strategy so that everything is correct right away some individual entrepreneurs were taken into account opened at that time IP was While we were little first He brought people into the company and hired them in addition to the relatives whom the girls brought accounting department some people responsible for production interviewed found someone I I found Well, and we just went to everything together business trips because I knew the regional language Chinese And I was just trying to study and understand somehow this strategy gradually add to finish writing That is, I am more was such that he performed the function of a strategist and the entrepreneur did all the work a girl for the first 7 months like this And yours a look at everything that was happening at that moment what was it like at that moment But first there was It was interesting then that it was hard because You did everything with your own hands, I went by myself. I carried these rolls to the warehouse and I remember that I came home one time and I say Ivan, I can’t do anything there. My right arm is numb. Well, I'm already tired. Literally, that's what Ivan says Yes, take my driver I thought to myself I will say I'll help, but he said it's real government. he immediately delegated instantly I say Okay, well, I don't mind. Here Later I already told Ivan, well, I'm already tired. I calculated the cost price to calculate expenses. the products here seem to need an accountant Ivan says, "Okay, take an accountant." Ivan says I have accountant take my Yes and then I say Ivan, well, that's all, as it should be. Some person needs to monitor this because I was working on the product from the very beginning and in principle now I continue to do this and need someone who will be responsible for organizing everything? processes that Ivan says that the strategy has changed. It's always been like that. It's changing now, this Ivan is changing me Of course I always beat him off. That's because You've just decided on a strategy and are going forward. You're swimming and a person comes through one in two days speak you know I changed my mind about a new activity in Skolkovo I learned everything there We change everything in the company, that's how they live Of course, I was very indignant. Well, now we have to rebuild all this remained at the same level only on a different scale Naturally, It's not very pleasing, but you're already getting to that point. You get used to it. Here you become much more flexible you are stressed, your body is working and the brain is much more efficient in my opinion at least and as if you already You get used to living in Van's Strategy Friends are one of the most important things in business Always stay in touch with clients but to choose the right solution which It may close all your tasks It's not easy, so today I want to tell you How can this help you? 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A clarifying question, see many guys who start a business, they are here remain at the local level, so to speak Yes, well, for example, you could have opened it. showroom Well, there are a lot of them now showrooms, for example, of which there are none large companies will never grow big brands they just do something They sell it locally and so on. but you still somehow have this one the combination worked out. Am I right? I understand that this Synergy is like it's precisely in the fact that you had very strong distributed that you were doing exactly My sister and I are actually thinking about it collection concepts of the clothes themselves And you were engaged in It was precisely businesses that were part of this Is it synergy or is there something else there? Why? it was as if it could grow from small in a big way You know, we're all just different people and we have strengths and weaknesses are basically the same as everyone else's Everyone just has their own strong side. We distributed the responsibilities right away. In general, Marina worked for a very long time time in the magazine and she took on the role of A everything related to visuals all content work with clients A I took on the work on the product designer of technology and was responsible for fabrics and models Naturally, the models We came up with it ourselves together. Ivan took it away. take on management role and it still is so you look at each other like that as if you still doubt it Was it or wasn't it? You know, you check that. to each other, this is what I'm doing right now Should I say it or not? Why did I think about it? because I was wondering how many years have it been It's been 10 years, that's very Now I am responsible for both the product and I'm keeping an eye on the content here Ivan manages the entire company I'll add from you Yes, you asked Is that just the secret sauce? Yes. this is Synergy And you know, that is, this firstly if Let's answer this question honestly then yes we separated them but they are impossible divide in the company where they work four people Well, that is, you all the same everyone is involved in something We have a photo of the four of us on the couch we sit and correspond with clients or there we help answer there then at the beginning I corresponded with Marino later Katya corresponded with me, I wrote scripts some in order to correspond and also sometimes took a phone to somehow analyze this Marina was doing some analytics I sometimes did analytics on social networks tables on social networks and analyzed how They grow and the girls are over the collection We sat and worked, that is, Irina. of course she was the main person who was responsible for the product but at the same time Marina also always joins in there Ira always walked with Marina in exactly the same way filming That's why sometimes even I They trusted me with the phone so I could take them off, that's why Here, when 4,5,10 people work in the company Man, you are still the one everyone does everything for. that's why all these divisions they They don't wear formal clothes like this a really tough character when you're not you cross this already when it becomes large volume you can somehow a little less overlap Yes, right now we cross paths with cheeses much less often in our work Maybe there are some general meetings there We meet once a week sometimes Once every two weeks sometimes we can't sometimes we can meet sometimes we can't meet for a month, for example, for work, and Let's meet up more often. How are you? Hi A but when the company is small it's easy It's impossible, so the secret is definitely not in This is the secret. Basically, it's in the personalities. who started this business And initially because we all came from certain experience and we didn't start with from scratch we all came with a certain background accumulated behind me Irina's entrepreneurial grocery shopping experience It was huge since childhood and then in Marina's work has an eye on filming the content on social networks was already that way back then these are the competencies of strong people that united I would probably be the first to do so The secret of soun is this, and let's talk a little about These are personal qualities. I saw the video.

where do you talk about how you met there and tell your stories It is precisely the life qualities that you evaluate. each other Let's look at it from this point of view business, if you look at it, yeah your view is precisely the key qualities entrepreneurs who played and play a role in success company Can I tell you about what I call you beaver Well, I already started so tell me It will be interesting My first interview And I think the latter, well, you don't mind me, do you? It just seems like it's the best history to satisfy But this is possible cut out Okay, no, go ahead and tell me It will be interesting, that's what I'm saying. Ira always called it a joke and I call you a beaver. That's because... Once my brother told me about beavers I don't like hunting myself, but I have a cousin who loves hunting and he told me how What does beaver hunting look like? Beaver is an absolute perfectionist in nature That is, this is a creation that Everything has its own rules. What should lie here when they are building their own dam, this is the pinnacle. their creations A And so they will arrange each branch is a millimeter long millimeter in its place at the same time Bobrov has a very strong sense of smell and a good sense of smell. I think they are also a hunter and have hearing they feel it at a very great distance can stay under water for a very long time and that's if a hunter is trying to track down Waiting for the beaver is impossible. wait until he climbs out of the dam there or from the hole where they crawl out from A What do hunters do? They take this. dam like that Here they turn it inside out, unfold it, and spoil it and he sits under water he understands that his someone here is this pinnacle of creation He spoiled it, he sits, he starts it. It just starts to shake, that's all everything is not laid out like that, not like that it stands like this and it just doesn't maybe he pops up and starts I'm ready to repair, I'm ready to take risks, I'm ready to live. risk your life for this Yes, so they kills K Unfortunately, Ira is also absolute she's a perfectionist there is a very good understanding of what it is He wants it, you know, people are ready to go to compromise here Irina This is probably the most an uncompromising person in our company and in this she distributes the bar and strength in the product Well and in general with from the point of view of vision, I am there our vision I form based on what I hear and I understand or feel from Irina's words and then I already did it somehow complement, read, study and form on based on experience, but the basis is precisely The ideological plank is always Irina's vision This is the whole vision of the company, it is built from that's how Irina feels. That's why This is probably perfectionism reluctance be content with something besides the fact that she probably expects it Inina bring everything to the end A very confident such high speeds of work with product with decision-making materials at the same time, due to the fact that Irina was working many years in sales, that is, very I'm sure it's very rare to have a combination for a creative director in such a I think there are creative directors like that. in the world or not at all Maybe still a couple of people exist on the planet Well, I don't even know, to be honest. I've been studying for so long I haven't seen anything like this understood the product and so I felt the world subtly, and on the other hand the sides stood firmly on their feet from the point in terms of numbers from an analytical point of view then I'm always good at math and she's and thinks about sales and at the same time about the creative component That's why I think that in this regard Irina has superpower supernumerary I just thought that he will tell a little more and there is more continued but now we demand continuation of the story So you went to I'll still go beaver hunting. Yes, I'll check it out. Is it true or not? But no, I just have it. It's a habit, Ivan said that I'm a Beaver. I have a habit I put everything on their places Yeah And even when someone I cleaned up, I come and turn everything around. As I need it now, of course I'm trying to get away from this Well, that is, I am teaching yourself that you can not finish something not show up for work on your day off Can If something doesn't work out, then I'll say Okay, but it didn't work out today. tomorrow it will work out, that is, I have become much more resilient, much more patient. Here is mine. The beaver, so to speak, does not climb onto the dam he can wait a year or two right away. Well. That is why I say a year and two because what is the process production is very long if we used to the little ones could sew a dress there through it could have gone on sale in a month It's been a year and two now, so there's a product. I've been waiting for two years for the capsule to come out. Home which we planned back in pandemic But that was 4 years ago And now We just launched this product now. 4 years is a long time I remember you I was telling you about buttons that time. Yes. What do you see? I want a shirt. You come and change buttons, you say. Change it, not like that, it's all that simple. Yes Wait, we'll change it in a year. Yes, in a year. damn and this is generally for I just don't know the entrepreneur. disasters disaster that you come and You can't do that. Well, that's it. sew buttons and tell me what to do there We did the same thing, what's the problem, but it didn't work It works great. I'm not used to it. Ira I still can't stand it. That is, I It's a bad word. Well, no, it doesn't endure. actually that's what I mean in I see that no, I won't rub myself, I just I understand that some period is needed there is production time a calendar with numbers, I have everything ok, I look at them and I am patient I'm going towards the result, let's say this to everyone. In my time, not everything works out right away, but This is also a cool path, a cool experience. Because What if it worked right away, probably not If there had been so many mistakes, we wouldn't have come. probably any result will lead to the same the path is interesting Great counter question, needs to be evaluated. the main entrepreneurial quality Ivan, in your opinion, what allows him so long effective or can it be ineffective, but also an assessment takes place will manage the company like I do I understand all the same how businesses are part of To a greater extent, he seems to be doing something What's the secret ingredient? Ivan has the most personal quality The main quality is, of course, I liked it before This is a little scolding, stopping him. openness if you ask him any he will definitely answer your question I am such a person that I can answer But Ivan always says to leave something It's always open and I think that This is his biggest advantage, he is open to everything new he attracts people to his He taught me a lot with his openness. I also became a somewhat open person I started sharing and I realized that I needed to share - that's cool. And shares his experience with both the company and with other people and with entrepreneurs and I think this is the strongest point Ivan as a manager is a plus. Here he is. such childish spontaneity that is still present despite age Here she is too she gives such great trust and Van has many people within the company outside the company and I think that this is very important to us helps Thank you I really like how you are a friend friend, look at this interesting thing observation At what point did you first

precisely at the expense of business at the expense of some a difficult problematic situation in business faced a conflict between you that You understand that damn, this is work. At what point is it being transferred home now? in the first Probably, it seems far, far away to me. I didn't have to go. Yes, first of all, there were two of us. There are not two Capricorns at all, there are three Capricorns. Capricorn, so ask me, I'm not an expert in this The topic will have to explain what this means to me I mean that we have similar temperaments these are quite persistent Capricorn characters are very stubborn on one side sides on the other hand very Hardworking people are considered to be like that. the hardest working sign on one side on the other hand, the most stubborn is the most such from one convolution Work work and everyone, well, we all have one Nastya is focused on results and accordingly, results are goals they are a little different, that's why we have encountered and still encounter Here we are on Monday, to be honest, I think On Tuesday I honestly thought there was the likelihood that the interview will fall apart because on Tuesday we are on the same meeting just in tatters Well, by the way It's been a long time since this happened. interesting about f nothing Yes, we discussed We'll have one special one in a year collection answer to yours the question is whether we have encountered this or not we encounter no encountered me It's interesting when it's just the first time but I liked it the first time, I think it was always like that last time we encountered this when it was about that Tivan's strategy is changing comes and says I want a golf capsule oh well, I get it, you support yours Of course, I'm saying it's good. Okay, and soon it's May. twenty-fifth year he says I want to February I say We have production schedule Can you I want to go there and see it in February. In the end, we agreed on April 2025 years ago they launched this capsule Well, that is it was a plus to the main collection and There are such tasks for all categories They fly in all the time. Well, this is one. history of conflict situations when You already have a lot of work and you still have to Plus, something always arrives. Before we go any further, I'm talking about yours. interaction I really want to talk to me It's interesting, you know, to figure it out, to understand how way of thinking when you have to unite two spheres But look at this such moments just happen a few times mentioned that Ivan often changes there something complements the strategy and so on This is a subtle point because business Well, that's how it is when you think like entrepreneur You always have something it changes and you constantly need something how to adapt to this And here you can see when you have varnish, for example. production is large when large the company and everything is based on certain on the rails then comes to you and says Here's the Golf capsule, I really need it. do And you kind of look at there on production calendars, apparently The idea is cool, I think it could be done. But it’s like, well, the court doesn’t get involved and how balance between this as you decide that something is needed through disputes and conflict, as if to reject add and how it can bring additional benefit to the company of some kind A step towards development where is the balance, look, I don’t I'm not the only one creating work in the company. We have a whole big team behind the product. which is responsible for all processes and I can do everything Well, that is, Ivan can do everything and we can generate a lot of ideas here and collections and everything else, but here it is There are still people for whom you are responsible You can't give people responsibility. don't go to vacation stay after work here a big responsibility and, well, sort of it also lies on you and the acceptance of such decisions lead to some consequences you think and look at this calendar can we do this? Of course we can. We can tell Ivan that we can't do this. We ask how many holders does he have? wants to see the number of products there number of products But If this isn't too much for his requests then Of course you say Okay, we will try we will do it and everyone goes and does it Usually we come to an agreement. It happens. that they refuse me and then I do it again I come, sometimes they agree, but They say, "Let's do it somehow." We'll limit ourselves to something. And that's a plus. Me too, to everything already since I am a little further away from I see more of it from above then I probably have this realization production to long it comes It's just longer since I'm with you every day. I don't work with this now, that's why I do it too In principle, I had golf a year later collection I would be in an ideal picture of the world Of course, it would be in this year Listen here game look you're like that I know it You've been such a logician for a long time now, man, and You see everything through the prism of some You perceive logical chains slightly It still seems more emotional to me than Ivan, but nevertheless, you are logical you think, you understand numbers, and so on What causes conflict? If you both You can objectively assess the situation. You bring a collection and say, "This is what I want." That's what Irina tells you, well, no, not really. And you understand that this is how it is So, here's why there's a conflict What is the reason? conflicts, that is, there is a discussion where Just some dialogue Let's discuss Well, you just said that right there We almost had a fight, but what's the matter? this little pinch of something additional Listen well here Probably you know how it is same territories are different territories, conditionally I can come and Well, you know how a little bit A bear in a china shop came to say I don't like it here, I don't like it here Let's redo it here Well, that's when This is a golf capsule in which I think that I know something about golf, that's it and the girls worked hard on this they invested a lot of their labor into this a lot of time and accordingly Well, it could be somewhere touch And exactly the same in the opposite direction Well, Irina can come to some the moment we discuss something and on me maybe he can say something wrong here, not here That's not the case here, but I understand how much I I've already put in so much time and effort Let's close this one, you know? probably stories where someone accidentally carelessly devalues ​​the work of others I would probably, just some conflict when it's unconscious you step on someone's foot and don't even you notice this and naturally don't You're apologizing because you were just walking. someone stepped on someone's foot or dropped a suitcase on my leg and didn't pay attention to it That's probably true if you look at the latest one situation and probably most of it stories they are like that It happens that Well, conditionally, I have some an obsession or it seems to me that This is how we need to do it, Ira doesn't agree. we can for some time Ira can argue emotionally. that's not true I can emotionally say No, you have to do it like that Well, we some time later a more logical channel will cool down. We agree, that's why you said that I You're definitely not an emotional person. I noticed that I'm not emotional, but I sensitive That is, I just have everything I don't always allow emotions inside manifest itself or showing but at the same time inside me Everything is also bubbling, and with Irina, for example. as we, that is, conditionally, I can strongly do this restrain when it people less close than Irina to me and Of course I hold it in. But when Irina and I had some kind of a fight there It's happening. Well, the temperature is still rising. Quite quickly for both of them communication Let's look at this for me

It seems in your case especially as you In fact, you yourself noticed this subtle points in communication are very They are important because something could go wrong. to say yes is somehow not the right way to convey the idea and It is against this background that it flares up conflict Let's try to identify o d there may be three theses that are fundamental to high-quality communication within partnerships, that's the first thing you said what yes, you can, like a bull in a china shop come in and just say something casually This might hurt another person. What? What else can create something like this? misunderstanding or Kato conflict in communication is a question so To whom can I probably tell this? when what else can create Well, here in our case when conditionally and very often it's not just me rina happens to many I'm always studying someone's work with my colleagues. experience and I can think like this today tomorrow I understand that we lived wrongly and we need to live differently, that is, such a realization comes that there is no In fact, here is deep knowledge, but not Here this And For me the biggest fear in life is bronze, I don't want to turn into a living monument that lives all the time For some reason I chose something similar and then here it is, all bronze. And I like bronze bronze. I like to change, I like everything to change. and I can already change something and not taking into account some interests, some that there's already something built there It's because I understand that it is so. It's more correct and this is of course when it's already m here Is this our barge or a cruise liner? It's already big enough and can be steered strongly. It's quite difficult to do quickly and that's for sure turning the steering wheel too sharply It's a bit stormy and that's probably it probably too If I had before Sometimes I spent more time doing something I spent a lot of time on that explain tell somehow communicate, give the first reaction so that it calms down but I'm quite I'm an impatient person, I want it faster. Change everything. Rebuild everything faster. It's faster to do it the way I think I need to drink, I'm gradually learning this, but slowly, that's why they arise too I understand you very well about conflicts here. It's just painful. I think my whole team experiences approximately the same thing as me too, I was reading some book yesterday some idea caught fire and I understand that This is how it should be now and that's it. you don't want to explain it to you for a long time It seems like everyone already understood So what are you mean and that's all But in fact it is No, actually, it's still necessary. sell, give people time to get used to it and only then fall down and only then change something super add something about communication Yes No Ivan Everything is correct I said here it depends on how you are you present this information when Ivan comes and says, “That’s all I have today.” I decided so you have the same here right away opinion and I can also add General The director and I can do whatever I want. he jokes like that and this is of course in relation to others It's cruel to colleagues, but cruel. So, well. I don't say this to my colleagues, I'm saying this to you. later when you well in relation to me it is It's also cruel, but I'm already really I'm used to it. You can drive over me too. 10 times So I have something to answer very much. eh, chemistry, now we'll start. I'm generally in I'm completely delighted sometimes. Of course, if Ivan just doesn't get into the mood, it happens. Answer to Vo, but in your communication what's wrong It happens I am the same person as everyone else I have a bad mood sometimes that I don't have time to explain and it happens when I ready explain to spend a lot on it time and it's worth it, that's for me for sure the same person as you and all of us that's why here Of course you need to learn to feel not only yourself but ideas that you work on what is it It's very important to let you breathe a little let's change the topic and we'll come back to it a little bit later, otherwise I already feel sparks between me I have a lot of fingers Let's talk a little about creativity We'll talk about the component because I'm like Would you like us to discuss this already? we will not rewrite this re-recording it was super on the actual And I really like that, like, well I just feel like it's such living stories, but in reality If you look at all the partners there especially when people are together and there Men and women create something I think that everyone faces the same problems I can't imagine the same stories There are cases where people are like removed and they are such robots to me These seem to be very living things, friends.

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as many times as we discussed and when I asked Ivan questions there about the creation he was talking about some collections of things It's Irina, she's the one who runs everything there, she's like would be a creative director and she would do all this is engaged and I involuntarily had The question is how is this possible? It happens because people look at it. who are in the same industry with you I know that it is precisely the delegation of some creative powers are always the most It's very difficult to find a person the position of creative director there literally impossible and hence the question: How are you manage all this chaos in a controlled way or uncontrollable because it is impossible to finally bring all this into a system there is a lot of creative, ideological stuff How is this whole thing? It works. You know, I suffer from the fact that I can't delegate this completely Because What is a big responsibility? How is this? give your child to someone and not There are some fears to follow this. but I'm working in this direction. That is I have already It seems to me that over the last 3 years changed my l I started delegating more. I began to trust more give to people the ability to make decisions on your own Yes There are consequences, but that's normal. The work process is complicated, but I'm Ivan. many times already, the last time at least I told myself that when I turned 40, years and I want to retire, but I mean I want to leave creativity to do something else in Company I can even join Ivan I tried to convince him that I could engage in analytics in the product Because that I love numbers and I have a mathematical mindset. It's interesting Ivan said yes, yes, and then this happened situation on Tuesday is not Tuesday, everything related to my Da and Ivan He says, well, wait a little longer. First. He told me about the pandemic. Wait. and it seems I'm not going to retire I'll leave, I hope. that we will grow people within the company and we'll pass it all on to someone inside Well, you found one. Come on, I Fill in the clarification here. Remember the thought. clarification: little me Why am I asking? What kind of answer do I actually want? What's the matter with many guys? Here is something that creates them tied to them. They don't understand at all how to give it away How can you trust someone with creative work? The process of how to delegate and me here I'm trying to hear some clues here Yes, you know, here we have it only in The product team is currently working on either 142 or 52 people, 152 in my opinion people are currently working on the team product Here is the whole take all designers product manager kakha tests quality and so on and so forth further That is, this is actually a big one team with managers with leaders with commercial directors directions and there is already a big one the amount of work that we had before I did something myself. Irina did something herself. a large team has already done it and on a completely different level, beyond We recently did we had strategic session with the Azis Institute and we are there right now we are working on the structure and when I saw What is the number of operations we have in product but I understood I knew approximately probably 30% That is 70% I just don’t I know how it all happens. I have it. I was shocked. I thought I knew everything about this. It turns out that I don't have anything to do with the company anymore I know about her and when like this Well, after that like this Awareness comes And that's why it's like this That's why it's so complicated. because that's really where everything is to produce everything in hundreds of factories We work with hundreds of people who do the work is of course very high entropy and It's extremely difficult to manage. That's what I'm getting at. I speak in general in such businesses creative creative This is the process of change it takes a very long time, that is, Ours business because it is so very at the tips of the fingers, here it is done there is a lot at the level of sensations and so that even that is, you can analyze the same ones The numbers look completely different angle and there are a lot of mathematicians who they come and look at some tables they draw completely wrong conclusions because they don't have any sense of help in addition to mathematics and for that It takes years for such people to rise there is often and so that they really grow some new leaders, I don't know, new CEO in the company to grew up so that a new one could grow up in the company creative director These people should work for at least 5-10 years DNA This is it I think it's DNA. Yeah, I think so, to be honest. That's already 7 dashes in our size. 10 years so that these functions can be It was necessary to replace it. That is, this person must grow into different functions to understand how they device work and must want to and very much love the company, its values ​​and everything that it does that so it's just us all We're trying to find a quick solution, it seems. that you're now on a headhunter you will find everything delegates Great, I need a lot of it. half of those people invest in which you invested in various ways along the way For some reason, maybe not half of it will fall off. maybe 80% will fall off and you'll be with someone it will reach you, but you have filtered, let's take some Hermes Team Cook worked at Apple before becoming CEO 20 years yes all of them were general directors family members who grew up in the company who moved their company sent to study in America then in Japan worked there for years and absorbed it different cultures to bring from there something new and it was happening Well even now sometime in my opinion now CEO If I'm not mistaken, no not a member of the A family, but he is also from the company worked for 25 years before becoming director If I'm not mistaken some the same terms therefore in all product companies where it is very the food value is important for that to convey the creative component transfer the product component for real There should be people on the team who We grew and worked together with the company very long time together hand Uru which feel understand which also learned to look at the world through these same filters it takes a hell of a long time Imagine this situation in business. what's going on with you? business process and you understand that you There's just a desperate need for someone there. You need to release something on the market so that I don't know the market share get it or just get into the trend with some product, but you understand that You have a catastrophic lack of a person. The first reaction is to go to the Hunter and how there would be a chance that you would find it there the right person who thinks that what do you want to do and she will do it very low purely entrepreneurial What to do at this moment Here you are We urgently need to bring this person to trial, and here it is There is no one on the team, so what's the solution? What is the solution here first of all? Most likely you'll have to find it at the market person but at the same time work with him Hand in hand, that is, it takes a very long time to understand that Well, in general I always understand that any top manager he is in the company will start to bring in profits in a year some benefit because at least something will start Well, of course, the first benefit is right away It will appear But that's how it is to be fully the man understood something as a company It is arranged with large levers. It could already be done. some kind of this At least a year But a person really begins to open up and bring some significant big benefit so that he already understands business he can no longer engage in strategy Just execute some operational things Yes inside its creation A already think and look into the distance and already offer some options that will be very not sufficiently immersed in this particular The process takes at least 2 years, maybe even 3 years. Therefore, you just need to look at it right away people for a long time if you need some to achieve some quick results then they can only be achieved very accurately keeping my finger on the pulse while working they are constantly synchronized, that is the number of touches with you and me It must be big enough, I understand. I have a question for you specifically about creative team composition Look here Imagine that we are trying to somehow chat yes or find a person with potential Here you are looking for a person who has the prospect of coming to yours place is acceptable yes Well, or at least be you and conditionally there is minus one yes And on what qualities you will be first of all look What exactly is in the creative zone is such you know, the determining factors there influencing what a person can do get it here result You know it's so hard to talk about because creative people They are very sensitive there, there is another A. so let's say this approach is needed in work What should I look at? You need to watch so that the person watches. here now and what next Because those people who work for us now this is in the team of designers this is strong people, each in their own category Well, he's a very strong designer. He understands this better than me and us. We assembled a team very long plus how when you work with as a person you understand him and the strong and What are your strengths and weaknesses? you're trying to increase and is directed towards this more attention and you continue like this work looking for these strong ones It's better not to focus on the weak sides pay attention, everyone has them There are no ideal people, that is to say, no Sometimes there is no such thing as a ready-made designer ready the directors are here after all shared experience and as Ivan said that year of work together side by side then you understand what this one is capable of a person asking a clarifying question Imagine a situation comes to you, a person comes to you feel like you're creatively crazy. Potential Cool Bright Brings Ideas But on the other hand you understand that Man is chaos, just what is this man? It will never be on time that this the person will miss all deadlines but The creative component of crazy You see that there will definitely be something there cool, will you take such a person or No, you can take it for some project. work Well, that is, you can see how it works well that is I would in any In this case I tried to do this but just take a person as a partner who I will structure his conduct and I think that such a tandem will be strong Yeah, that is, trying to supplement, like, yeah on the other hand 100% because no It happens I love it with a strong mathematical component or with discipline creative people They are creative you Do you want to add? Yes, I want to add. But It seems to me that historically I am not I can't say anything about I have almost no experience with designers I interact besides Irina, creative director chief designers but interaction but I can't I can't say what qualities they have but in general if you look at the companies I see that historically only when one We don't have much creativity and chaos. It's not very likely that such people get along well work That is, we still need it also so that a person can give consistently the result somehow itself structure it somehow anyway put things in order in my head and in my working life and because strong people They if they Even super creative ones They understand that They are creative and they invent things for themselves. some ways to drive yourself into ranks, that is, they find creative ways to force yourself to get into some framework to be more successful That's probably why we have this story. It might work. I'm not talking about it now. I'm talking about design in those parts where I am. I interact with, but I don't know, construction stores in the content marketing team Here But if it's just one continuous creative Chaos is just that simple chaos about chaos and creativity Look, maybe I'm wrong. But it feels like in such industries like your people on the team they Let's say they're not exactly inclined, but they are. are subject to burnout and such

constant Wow, that's what constant is race That is, you have one collection the next one has already ended. That is, you have These launch that is There's no moment when you're like this for 3 months. we count the numbers, that is, such it simply doesn't happen and the employees Yes, the team and they are constantly here They are running in this race. That is, they seem to have It would seem that the work is such a sprint, but this sprint turns into a marathon and essentially you have an endless sprint What are you doing at this moment? Is this a big problem or is it local? I just don't know if it has any significance. Who needs this question anymore? Aa, let me I'll probably tell Irina if she wants. will complement this very big the problem is especially now when People, everything you said is like this now the environment That is in principle Nowadays no one feels confident and stable simply because it is everywhere and in our country and in the world, things are happening everywhere some things environment yet adds I don't know squares in the degree raises all those processes that You described what we I would say that we are doing this for now we are coping with the problem far from excellent, that is, here we are We just recently conducted a study We're just doing a quarter here The research only has indicators and NPS. This is a small number of employees, yes, the level of the unit employees and we had it last year average, right now it's the first quarter We measured a sharp drop, that is, we are now Our level is really low and now we are gathering as leaders We meet with teams and try to understand And the problem in the World Cup is what can we improve? it's on the one hand, on the other hand when the company is young 10 years with one It was 10 years of running, that is, we all time grew all the time multiply all the time they opened something We already have a pre-priority number of projects such a large amount of accumulated quantity a huge amount of accumulated processes that are not properly structured or already outdated processes which also Gert a certain level of unhappiness then There are times when people have to, I don't know. instead of in one system start it and press the button and go to sleep They need to calmly enter it into three systems A still living in uncertainty about what it is saved correctly and double-check and then double-check again, that is, you are always somehow open folder boxes in the head This is of course creates a lot of stress in that We are also cheesed in the same way mo Next question will be yes thank you then I won't, I won't go to him answer so what we do is we do this the next one will probably be a year and a half or two We'll spend more time in this state. Let's clean up and tidy up processes from some, from something extra refuse And some projects should be postponed the future is somehow focused on the contrary implement it because it needs to be done directly here now, that is, I understand that here There is no such quick fix There is just no way you can't just come there I know in I want to tell everyone how great they are, that's me I don't know, I had a meeting today. I'm a member of the team on air. told me how cool we are we achieve results and some inspiring future plans It doesn't work like that anymore anyway what you can't promise every day some beautiful tomorrow Bye when the person is here He feels uncomfortable today. so the only thing we can do this is to do some tidying up better for people in every division at once We come to the division, the leaders come the unit asks questions and tries I don't know what to prioritize, top 8 needs to be done so which will greatly improve and we are trying to do this in

and I'm actually interested in you are also in the race and it is clear that a huge proportion of operational processes fall on the team and there is such an endless race but with you I am like that I understand plus and minus too because you You're constantly growing Plus, how long have you been We survived two crises, so it turns out obvious Yes, it's probably a pandemic for you She also hit the horse hard. Here accordingly, two such obviously large ones You've already survived the crisis. Wait, and in the year PM just started there there's a crisis, but one way or another, it's like two such obviously as a feeling in general and as far as you told me yourself when we were you were talked to, you said what I don't go anywhere at all, I just I work all day long. What is it like to live for 10 years? In this mode, you know, it was different. Well, that is, the first 5 years there were very interesting, exciting, and you ran and didn't notice Well, that is, this fatigue accumulated over the next 5 years were Well, for me it was definitely not easy. simply because I had a feeling that I'm like a hamster in a wheel that keeps time runs runs and there is no finish line, that's all since everything had to be done Ivan said there's a new plus people who stay with you are some kind people are leaving and you convey all this. That is, you convey your emotions your feelings A person goes through his experience and knowledge for some reason the New One is landing The person next to you is me exaggerating and Everything is happening again, it's complicated. and plus the pandemic has imposed a big We completely rebuilt the imprint All processes I collection It seems to me with colleagues repainted Remove the capsule from the day I did it. I was home alone, that's why I couldn't with colleagues there were a lot of meetings in general In total there were 5 years of interesting and fun There were 5 very difficult years. And there was that one. the moment we arrived in We had to come to Moscow since we opened in Moscow and the office and the bulk of the people still I was in Moscow, it was also difficult. story Because you're moving to unfamiliar city that's where you don't have friends where you There is only your work. Naturally, you do you work and You work, there was a moment when it was difficult for you. I had health problems I had a stroke. And after the stroke I had complex operations here period recovery and after all these events Well, I made a decision that We need to take care of ourselves and we need to take care of people. who are next to you, that is all It's not eternal and we are not eternal, but work is Great, but there's more to it than just work. After that I tried to change my life Well, that is, I became bigger I forbade myself to go on vacation m weekend on I started traveling more after work. In general, to me it's difficult if you want to I'll add, well. Come on, don't you want to? In general, I want to say that all this cheerful picture and success is everything is great but there is another side work and unfortunately it exists that's why business is cool Success is It's great, but you need to take care of yourself like I already do. said and treat people with care which are stupid next Thanks for telling me about it in fact, because it's actually for me It seems like a very important story because Many people look at you on Instagram. Yes, it's a great, great brand. The company is all so cool and responsive. no one sees or understands that side what processes are happening Well, you don’t You post it on Instagram Oh yeah, I get it. those moments when you feel bad when you It's hard, there are a lot of these moments. Well, that's it. There are many people who tell me why you don't You post your work when I'm working I'm on work Well, that is, I don’t take the phone in hands I'm 100% there, well, you are too. you only post content that And what inspires you? This is content. mood when you're in a bad mood of course you want you don't want to give it to anyone, so m so maybe there is such a side medals I'll tell you a story about how Anton When he came to work with us, come on to amuse herself a little, but she too It's still a sad story. Well, yes. No, not here. There's nothing sad about it, it's just how we are. The ad came right around the time of the pandemic. the product director arrived and when he saw how much Irina was analyzes and tries many things on his own close to be in all processes too involved in product creation inside and also behind the numbers keep an eye on the fabrics somewhere else too try to control the story You know, he proposed a new structure. which one Irina needed more delegate such It's also easy for you to continue amount of information From the amount Open windows can cause a stroke Well, we had such a good laugh. Yes, that's it. We laughed. Yes, it was a couple of years ago and A couple of years later, Irina had a stroke. We then jinxed it and thought, No. It just turns out that I'm the only one a person is an information carrier for 10 years on the product and all this is in the head You have everything structured according to Daddy and you try not to forget it and for that to convey all this information to them You share with the people who come experience of what we did that we are better than this why don't you do it? You say we can't help but do this. you say Why Because we do this tried everything else too. That is, everything this information is stored in your head in large quantities and difficult from it get rid of Well, recently I'm trying to clean my computer. learned I hope to delegate What we will find a new creative directors of the company Well, you're like that We are not looking for loud ones now, the company has we are crawling with hi And what about me recently They literally sent me a fragment where Maxim Kashirin Simva, the founder, said that He says he went to Sokolovsky He says that our HR is simply growing. at full speed After this, so we can open vacancy in terms of a huge number of people pos is a parish And that's why you talk a lot people who thought, for example, to go out to He says we should either leave or not go out after this. Come on, I also wanted to share a story. I'm sitting here with bracelets before this picture

with a ring with you discussed and You know, this is the most difficult one for me. the problem I'm currently trying to solve life solves this how to learn well sleep full support and so it seemed to me that I, in principle, I can solve any problem, but not here. I can Absolutely some for me random Thing Here I am, like, a job It seems like it didn't start much at night You wake up and there's a sign in your head. there's some kind of store here, there's some kind of store here I remembered some problem last night woke up and that I am already only a child with any involved entrepreneur which works at a distance and can I don't know how to be on energy for a while When you're young, all this can pass. But then all this catches up so what I wanted to say here is that we pay more price well I like what we started with you with a question about what you would go through This path once again and you will excel. Of course one The second one doesn't sleep, she's already being treated here and in general, the price is quite You're tall, you know, apparently we are. We probably should have gone through this path maybe it would have been passed differently if our life would have turned out differently but we are in any case, they had to go through understand, feel, realize, think about this and in my opinion thank God that we Now we've started to value life, but it doesn't happen people live to be 7 years old and look back and they think, 'My God, I didn't live only on I went to work and we are somehow trying to do this now How to do it better for yourself How can we make it better? We'll move on right away. projects onto colleagues How to do the same better for them too. Therefore, in general, I It seems clear that this is in some way moment is harmful to our health But the most It's important that we think about this now and We're doing this class, I'll torment you some more since I can't naturally avoid this topic side Because I am in general initially when I first called you I wanted to discuss it together one way or another, you started a business

together in the process you have already become family, but I don't know if it's because of this or not. I think there are a huge number of factors, but you In the end we got divorced, that's how much it suits you Look Let me ask you a question so I can breathe a little bit for now That's how much, in your opinion He's afraid of me no no I'm not afraid I'm with I see that your eyes are wet so you can breathe normally, you don't, I'm in on this issue in general Well, okay then Let's not ask Ivan a question. Can he answer it? Good question, how much do you think? this is exactly the working component he had a kind of big collaboration the point is that how would you end up You know exactly this component. l is a big weight because that is, I am for here in my picture of the world it is still such a catalyst because you are A you spend a lot more time You learn more and understand what is happening. I don't know some, maybe you are someone quickly begins to look at things differently I don't know the person, maybe he's passing by there Love remains Friendship or remains warm only warm relatively warm feelings towards each other and me It seems like this is more of a joint effort. and the amount of time that we conducted became a kind of catalyst and not some kind of accelerator on the one hand on the other hand when I think differently but many couples live and spend time with each other friend Well, I don't know, 2 hours a day maximum Yes, on average in life because Well, I don't know, 3 hours a day maximum. And they may not go to such a place. the depth of knowledge of each other and live peacefully until the end of their days or live there 50 to 60 years together and maybe everything could have developed differently history does not know how to compose Tanya moods But in our case I It seems like it was more of a catalyst. rather than directly the reason. That's probably it. This is my feeling Well, to be honest, I don’t I know Irina's opinion. Well, now we are. we recognize him tell us yours What is the impression? I don't know, it's fresh. opinion because we live anyway We think we're living through it. Well, one way or another, already. some time has passed already reflect Share I'm generally in This is scary. I can't see anything, of course. Well, just tell it like it is, no need. There is nothing to invent. Yes, I have nothing I'm making this up, I just don't know how It's just clear that any scam is a scam divorce to how it affects Yes in Yes, it affects relationships and work. And People don't come to this decision in one day, well, that is, it’s some kind of a certain period of time there 2-3 years That is, you are going to this, you are not coming in one day you go to this gradually in our case yes we came to this gradually because in my opinion our relationship has turned into a working relationship because we are very worked a lot and spent all their time on work and even when home they came even though we had agreed with Ivan, what are you and I doing at home for work? We talk. In the end, either he talks to me. I started talking or I did it myself I started talking to him because of that there was very little time of joint work remained some work issues and at home No matter what cool we came back anyway work issues and as if this Here is the story of men and women a little gradually we realized that we lost our power that we will remain just partners We didn't have any good friends history is tragic in this regard just grew up And we came to some mutual agreement By the way, I don't agree that here What are you, my friend? I consider Ira I always say to my sister that Ira feels like I've acquired it now. Sister Well, yes, 12. How many years together? 12-14 years together? Well, probably more than 14 already, probably change. Yes, that's it and Ivan knows me like no one else. And I know Ivan and that's great because I don't know many people like this. It's a cool experience. Ivan taught me a lot. and how this marriage would give birth to T Stories Well, that is, someone has children We have a child T Stories that is us spent their energy on this too and conflict situations are the same as in a family raising children Well, that is to say, there is conflict and we also have the same conflicts raising our child rice different the looks and everything else is very cool I immediately remember your first experience the question would not matter I changed it when you said you couldn't see it. I don't see anything tragic, I mean vdu the composition of some tragedy in life That is It's just a stage, it's just a certain stage in life and so on It happened. Let me probably add it here. rather you know This is how Irina and I are, despite the fact that, as it were, On the one hand, we are temperamental people On the other side of the Armed Forces are people with cold head and this is such a pragmatic view on the ve what is this drama maybe a very short time passes I don't know day or night and we're already trying it lay everything out and somehow put it in order my head is in order, that's why it's so much bigger This is probably a pragmatic view of things Well, yes, there is such an experience. He's cool. He's a great guy. He's a great guy for us. total gave and we are good to each other We do relate, though, you know a lot. questions for girls who have been through a divorce Yes, they say how, how do you deal with this? We coped. Yes, just like everyone else. you're just going through this stage of my life, or simply It just doesn't work out that you're living through these emotions and you accept what is happening to you and You just accept it and Ivan and I remained on very good terms I hope that we will remain in very good conditions I always say Ivan, you know, in relationships. If you have a girlfriend, I will be like this in equation problems and the same thing When will I have a boyfriend and you too? You will be as given in the equation problems We exist, and we can't escape each other. because we have a joint business and we have quite a warm relationship. A little clarification about business. Look at me.

It seems quite difficult one way or another otherwise Yes, maybe it's not a drama in this there is nothing so supernatural for you but nevertheless it's still it's such an emotional thing and it affects as if on perception in general yes another person but you have a joint child in the form of a company and that's it When you understand we are breaking up Yes but at the same time you still have joint business and you will see each other You need will make joint decisions for you It will be necessary to carry out Okay, maybe not so much time but a lot of time What is the general emotion at this moment? That is, I don’t know. In my opinion, this is It's just very difficult for you somehow. I don't I know they set the rules for that. to manage it or how at all We assembled this very structure so that It continued to work because of course It may be there. No one is there. Glory. It's a complicated thing, how do you deal with it? This I don't know how they organized it. It seems to me that it somehow seems to me joint work is not easy after all so that is That is, you didn’t wake up and since you Everything worked out. No, it seems to me that it is. After all, respect for each other is in first of all How can you part with a person and quarrel with him or not dating was your most It seems to me that a close relative is here and also the attitude towards each other and agreements Well, that is, people about this they say Well, that is, when you are silent you are left feeling resentful still something unsaid some feelings yes And when you do this speaks when you sit down and You talk without offense, without emotions. you come to some specific agreements of clarity Well, it's clear that this won't happen the first time. it turns out that there is still some emotional experience But it's simply necessary live your opinion Ivan on this matter I'll add Well, I said that the basis good relationships in the family and in Relationships are about trust and communication. Love is probably in our case lost during the process of work lost love yes but at the same time trust We maintained communications, that is, we Irina, what's wrong with the person? whom I probably trust in life more than that, I don't know the top in top three four five people I'm with I trust Irina most in life remains from the point of view of communication Well We learned to communicate and listen understand Yes, not always once we have everything Conflicts still happen, but we still then all this will happen anyway we digest it and bring it to some kind of order so we didn't have any there were no agreements or anything like that we had to sit down and let's agree on how we will live We just continued doing what we love. We have a child together. goals and that's probably why we also had For this reason it was not very difficult for us. that is, yes, some of course The experience of living is everything but experience you live but I wouldn't say that around there was some kind of this Drama understood the final question on this It's clear that the topic is history I can't wait for the subjunctive mood but nevertheless, if you try think about rolling back and try to think about this, here's what you can do would be done in relation to each other so that this connection between a man and

women she is not lost and is it possible this is generally when you do it together business I think it's possible that is Maybe It's just clear that when you look Now from the outside it seems like everything simple and easy That's when it was necessary do this then it was necessary do this and that in the moment you of course you don't understand this and you don't notice it and maybe this is still in force age of experience not enough Yes, don't say it, say it I just raised my hand and wanted to add that I don't know how it could have been, but It turned out the way it turned out, you know how it turned out as we were told, we were at a party go to graves and water flowers It's a pointless exercise, but what do you need to do? live here now and watch and ask I ask myself questions about what's next, so I can't seem to say what would have happened if only they would tell us this about graves I just I'll explain Yes, the context Yes, I'll tell you, but very They gave us a cool instrument at the party that is, when we have some grievances some worries about some events in the past Oh well, let's take some offense. on some person Every time when we return to this in our consciousness offended says you Imagine that you go to some distant grave a relative or someone not so much a familiar person or a complete stranger take care of her, water the flowers do you come back to it every day or there Every week you come back and suffer this grave and it is not clear why there is something in it in general, for any offense, for any some kind of situation that you I lived through a negative experience and need to live through it. fix and live on and on the grave will never return and that's for This is so special for us now Good morning to everyone who was on the panel. metaphor How can I not be sad when returning to past and what would I like? add Since the question If docb subjunctive that what could How to save it and Yes, I have an answer. To this question it seems to me that he correct joint rituals That is if we had some if we made some kind of agreements which we would follow Well, I don’t know what We Every Friday We go to the theatre every Thursday. I don't know about the restaurant, we're alone on the weekends. we leave at night We don't know the hotel at home at 7 pm put your phones aside and don't we work if there is something like this It's somehow clear what I am now I'm giving a very exaggerated picture such a number of rituals and help from each other allowed a friend to comply with these rules We wouldn't like to accumulate some, we'll accumulate some We didn't accumulate it, we had a ritual. ritual for At work we come home and work After work, work is very important for us. It worked out well. Yes, I understood. Well, here it is. Of course it's such a perfect picture Peace, yes, it's complicated, but a good example. in terms of what when how are you now about Health said that this is the same thing Good sleep requires certain rituals If you want to sleep well, you don't need these there are no rituals there in your case at least measure Yes, I just know from my own experience I have That's also a big problem, you can't get around it. here, in essence, too, yes, you either accept the fact that you Organize these points or you just Do you understand what this can lead to? very good example another topic She It's probably not entirely appropriate because you still need a third person for this

from your company Yes Marina but nevertheless less I know there are several situations there I know you had a situation. when between you first of all there was a difficult moment when actually Marina has a separate brand and I don’t I'll be deep because it seems like there should still be three at the table then sit so that it is more developed situation but nevertheless I can't help but ask how it happened and here it is at that moment what you were experiencing because that in essence it is a competitive business and you It seems like you started together and you are sisters It's such a complicated thing, well, let's get it from you. As is, that's all you have here now. You know, I get asked this question a lot. This question is often asked on Instagram. When do you look at the questionnaire? Yeah. Don't you realize that you have one business and your sister has two more businesses here It's probably not even about jealousy. Well, that's it. This is such a question and I can say that No, I don't have any jealousy. I don't have any words for envy at all. In general, such a person when someone does something does and starts something and this It turns out it's cool It's great because I know how hard it is I know how much It takes a lot of energy and what kind of energy do you have? the emotion was entrepreneurial Well Look, first of all, we are still different. businesses are very different businesses shn the industry is very broad multi-profile and we are in different niches in different price categories, so Well, in general, Robert and I have been friends for many years and we continue to be friends with him in We play golf now and we still live with them neighbors to boot Here too you know how it is here Well, maybe you are in at some point you experience I don't even know which one feeling Well, maybe it seems to you that there is a potential conflict of interest some other things like that you can do I can probably experience it in some way moment in time I experienced Here But this is with from one side to the other parties to the SST identical twins They are actually two halves of one whole they grew up together in the same room and I don't know how long they've been like this spend together and naturally girls are obliged we are obliged to come to an agreement as relatives and they don't know how to swear well and they know how to It's good to negotiate; it's good to make peace. We have come a long way together too That's why Marina is We also had a lot of controversial issues situations in the process from the point of view of that What to shoot How to respond to There were a million questions about what kind of people We work with whom we don't work with Marina I've lived my whole life like this semi-marriage with Marina as with Irina We had a full-fledged Mari Marina marriage, but she even lived with her for some time us in an apartment in Yekaterinburg And when I came to Moscow. I lived with Marina and we they lived with her We used to sleep on the neighboring sofas When I didn't live in Moscow, baths with two girls I apologize to Marina still has her dog Pierre when he sees me because I'm with him then he played, walked with him, slept together. I still apologize when he sees me. I'm peeing with joy, that's what's already happened For many years now you still understand when Such relationships exist, but you always You will always find how to reach an agreement. something more than some small, I don't know, some small one to leave something unsaid also about this I thought I was trying to look at the situation from the side of Ivan, eighty years old Grandfathers and I are trying to answer myself the question is which solution or which one Ivan will be the choice, Grandfather Ivan will be Iva will be proud to sit and think. I did everything according to my conscience. right And it's such a very universal honey pony to receive some benefits in the year I don't know any emotions in a year. feelings of resentment and really accept strong decisions that you will have to make in life which you will be in life which will make you even stronger which will make you even more confidently, even more firmly standing on my feet here that's why we always come to an agreement Great question, final big question.

I told the bathroom my vision, but I I'll definitely ask, maybe there's something I changed it during this time, what did I do within the framework? company you want to come to for a long time distances What is the goal exactly? inside the business You know I was thinking about That's true and I know I'll say this now. I always dreamed that we would be very probably an influential brand in the fashion world for me This is a big goal you have. has changed since our last dialogue Well, you know, that's the goal multifaceted, that is, on the one hand, to me I want to build a business. Yes, which one? will live 100 years plus on the other hand For does this have any specific attributes This is what it looks like with one parties influence and some respect is this an important component That is, all the big ones names they are first of all huge accumulated positive reputation on the other hand I would I wanted to create some kind of Legacy I would like this to be the case. the business left a contribution humanity Well and Further further, that is, I don’t know us. Now we have a new one. Last year we added vision charity for example We want to 10% bring clean spend profits on charity something from a product point of view from the industry's point of view Positive from the point of view What we do for people we want to do leave contribution from the point of view of the benefit of some and the organizations that will bring benefit those or where it is necessary, that's why, probably so many components and goals m but they probably know everything like this If you look from the outside point of view some psychotherapist they all talked about so that it will be inherited but not to follow in a good-natured way Uh-huh This is probably a good idea leave a warm gathering behind others People super sounds good So come on I asked a lot of short blitz questions that's why I'm focused on Irina but The final question will be general question number one. Are you still a Khokhlova or is it according to your passport? Golomazdina Sva I am still Khokhlova and will be Khokhlova I decided not to arrange I'm running around with documents, so I'll remain Khloe and I will be The Golomazdins left TP Okay, now let's get serious. questions advice to myself at eighteen years old

Oh, I don't like giving advice. Beth's advice to herself: Be brave, great! a book that really affects you influenced yours life You know every book has an impact on you at some point in time And if even take the same book and reread at different periods of your life then it influences you anyway, that's the main thing a quality you value in people m honesty decency openness the main quality that you value in I thought that about people, but I won't have it. There will be no questions. This is what is needed now. concentrate Well, probably too Honesty I don't like people with double bottom That is, I don’t understand why this is it and it seems to me that this is so makes life difficult Honesty is super final question we have You talked a lot about work today about how you don't have time to live while working and this is how life seems to be yes, maybe for some moments happiness or such a general fullness Yes What is it for you now based on

current experience of happiness as you see it for You define yourself. You know. I've been doing it for the last 2 years, even for the last year. dependence not on the people who are with me I feel it not because of what I have I just wake up every morning and look at window and I'm happy You woke up what are you alive that you can breathe see walk we feel we just think about it very rarely we want more and more of everything and bigger, but in reality these are small joys are inside you, the same question What is it for you today? happiness You know, I lived in the future for many years And the future never brings happiness the future brings only fears and expectations and probably that's what I have all the time I recently caught myself thinking we are 8 We spent months going around and agreeing on one thing in a new, significant place for us store opening flagship And so I went every month we have something for some kind of negotiations it worked then it didn't work then everything It broke, I understood that it wouldn’t work. And then So we agreed and I went out and I understand that I don’t even have any emotions. I don't feel like I'm going to experience anything according to this plan. Although there is a place with from the point of view of achievement for us it is very I'm the last one, probably six months ago including the VIP experience for me was me The last one probably wasn't even half a year last year and a half I guess I'm just I'm learning to be more in the moment. get pleasure from what what's happening here now I would say is that I'm on my way and the complex answer to the simple question Where I am raising happiness now and now I am I get it from delicious food from beautiful nature from beautiful I can look at and admire the architecture when I return myself from the future or from some concerns regarding the present I am very worried about what is happening somewhere I love golf. I've been doing it a lot lately. time I spend money on golf and it's a game that on the one hand it brings a lot disappointments because I don't know you se iz de blows does not work but even with when it turns out this brings a lot of happiness but in general the picture is on The golf course is incredibly beautiful. that's why I also like it And people with which I spend time with too I get a lot of money around That is, we have a super team. We have there are very different people with different characters and when you see them you meet at work We already We essentially we spend a significant amount of time together And now, probably, more happiness sensations of all sensations in the world happiness to us provide deep relationships with loved ones people are probably the most common among us close people don't care one way or another work because we live at work. from people, from what they can do or because you have something with them it turns out from some I don't know small ones moments you experience joys and happiness and sometimes Such disappointment is also super Thank you very much I was very It's interesting and there was a spark in this some moments are especially It's nice and actually very cool. I'm glad you came open and that's real some emotions between you and yours they were interacting here and I you know, it seemed to me that this It was just like that, for real let's say it the other way around instrument in all of this So Thank you very much I am very glad that you The two of you finally got to me. Thank you. Thank you for inviting us and thank you what was waiting for us and was so monotonously pursuing so that we both come from this moment by the way officially you are the most A frequent guest on my channel, O, so yes. So thank you for your trust Thank you It was very easy with you, thank you very much. Super I'm very glad my dears who He definitely watched us to the end Subscribe to the channel If you liked it, give it a like if you didn't If you liked it, click dislikes and the most important thing The main thing is to write your conclusions in the comments. insights, some thoughts that you gleaned from today's issue exchange is always the best Interesting Everything Bye everyone