HOW TO NAME YOUR STARTUP | METASTARTUP #5

why are you doing an entire video on naming a company the truth is that naming your company is actually a science there are many factors to watch out for and a lot of people spend too much unnecessary time trying to name the start-up when they don't realize that they might have to change what the startup is about in itself my suggestion

and something that's worked really well for Avalon as well is to give the startup an extremely generic name and I'm sure a lot of you are raising your eyebrows right now and thinking hey you know the startup is something special to me it means you know why don't I take some time off to figure out a name for the startup and my suggestion to you is don't talk about the generic name that has nothing to do with the startup itself think about companies like Google if you didn't know Google was a big search engine what would you think they did the cool thing about naming your startup in a generic fashion is that you can always change what the startup does in the future however for a company like job spire it would be extremely hard for us to pivot from doing jobs and start making driverless cabs which why it's an amazing idea to give you a startup a generic name this gives you unlimited space to pivot the word pivot means that you can slightly tweak the idea of your startup or even radically tweak its idea if the market doesn't respond and isn't paying for the tool that the startup is providing then what you do is look for

something called SEO clearance now SEO clearance was a word we invented in sizer to check if a startups name has already been taken by Google now this doesn't mean that if you type a start-up same to Google something appears in on the first result but rather whether you can beat that first result in itself the way to do this is to download a Chrome extension called similar web once you have similar web then you go Google the name of your startup if similar web tells you there is no traffic data for a particular company then that means it might be safe for you to use the company name as your own and beat them in terms of traffic Google respects traffic and many other variables but we're only going to talk about traffic right now Google respects a company that is appearing in the news that has traffic and that is providing real value to its customers in my future videos

we'll teach you how to give users value and drive SEO up now the word SEO stands for search engine optimization back in the day there were a lot of people doing a lot of funny things to try to get on top of Google but today Google knows when people are looking for something and whether those results it shows are valuable to those people we are not going to try to game Google or trick Google unlike many of the other SEO experts but we are going to build a legit website which is also a helpful resource now in a lot of cases this company name that you think of just might not be available with the Registrar of Companies when you register a company in India you need to go to something called the ROC which is the Registrar of Companies show them the name of the company and tell them is this available has some other company in India taken this and only if they said no it's completely available can you actually go out and use that name for your startup but

here's the cool thing right the registered name of your company and the actual business name of your startup can be two different things Avalon is registered as is do bar Ventures Private Limited when it's doing business as name is Avalon labs and this is completely fine right and you will see this happen many many times the advantage with this if you use a generic name for both your startup as well as your registered company name is that it gives you unlimited space to pivot all we're making sure from the SEO clear inside is that tomorrow if we get successful we're not buried deep below on Google search rankings just because we call ourselves Apple