Advanced email tactics that made me $10,000,000+

I'm going to show you how my customers and I have made over $10 million in sales using only email. No matter how big or small your list is, if you're starting out or if you've got an email list that you think could be working harder for you and earning more, I'm going to share exactly how to generate high ticket sales, recurring revenue, subscription sales, product sales, consulting calls, and more. All using this massively underutilized asset that we all have but we don't seem to use. I love email. To me, it's like a bank account with a really high interest rate. You can kind of grow it over time and it'll yield crazy high sales numbers if you know how to use it. I get really excited when I start an email campaign with a customer because I know that we're going to make sales and it kind of unlocks their business and they get really excited. So, I'm basically going to Morpheus from the Matrix, Neo from the Matrix. It's Tank from the Matrix gives him the information, isn't it? So anyway, I'm going to download my brain and give you my essentially my entire 9-month email consultation process um condensed down into however long this video is. We'll start with activating an old or like a dead or cold email list. Uh we're going to wake up hundreds or even thousands of people that could become potential customers. I'll help you brainstorm some campaigns that you'll be able to send today. Even if you've got a tiny small 50 person email list or less, I'll show you how to make some sales literally today. And if you've got a bigger email list, I'll make sure to show you how to keep sending costs low while also increasing clicks and buys. I'll show you how to automate all of your campaigns in your emails so that you don't have to like spend the first day of the month figuring out what you're going to send. And I'll also show you how I generate quick cash for my email list when I need to. And finally, we'll look at how to grow your email list, not just with random email addresses, but with qualified, ready to buy customers that want to hear from you. So, let's start at the top by activating a dead or a cold email list. I think a lot of the time people feel that they need to sort of announce that they're going to start communicating more. I see a lot of emails saying things like, "We're back," or, "Here's what's coming. " Forget all of that. I want to give you a really killer five-part reactivation campaign that will uncover some really easy leads and sales. What we're doing is three things. First of all, we're telling inboxes like Gmail that they should allow our emails through. We're also going to wake up our list and see who's interested and who's active. And we're also going to test an offer to see what's converting. When it comes to reactivation, I like to start with a question. Something like this. Hey Mike, I've got some software here that tells me who is most likely to buy from me next, and I think it would work really well in a business like yours. Can I give you a demo? Don't worry about formatting or styling or anything like that. Your job is just to get people to open, to reply, and to sort of care that you're even in their inbox. So in terms of like what we call reputation management, if you want to get a good reputation as a sender and get your IP whitelisted, nothing tells servers more that you're a good email sender when people actually reply. So if you send something like this and one of your list actually replies, that's about as good as you can get in terms of building email credibility. This is why I like to send emails like this. They get opens. They get replies. They can lead to a lot of sales and conversions. Now, subject lines matter, of course. My advice to you would be think about short, punchy titles. A subject line's goal is just to get an open, not to do the heavy lifting or the work of the email. So, subject lines like this work really well, like, can I give you this? Can I show you this your next customer sale? All of these are examples that I would use. And then, like I said, as a part of a uh an activation campaign, we're going to kind of I like to do it over 5 days or four if I can't count. 5 days. So, we've sent this first one. And I kind of like to keep um the basic framework of asking questions and I'll mix it up. So, it'll look something like this, like, "Hey, Mike, what's the number one thing stressing you out right now? What's your biggest goal in the next 90 days? Have you seen this software? It scrapes leads for free. " A really good one that I like is I've recorded this video for you uh and it will show you how to triple your sales um without ads. And so what we'll do is kind of mix this up just kind of asking these questions or also evoking like curiosity for people to have some kind of interaction. That's all we're asking for to start with. It's probably a good idea at this point to talk through like how I actually create offers and what an offer looks like. If you can get this like everything else on planet earth becomes exponentially easier. So I use this framework for products, services, memberships, even content like this video and like emails

and things. So if we take something like this, parents lose weight faster than ever so you look incredible no matter what you're wearing in just six weeks without going to the gym or going on a crazy diet, even if you've struggled before, just like we did with Mike from England. What I want to do is highlight some sort of fill in the blanks area that you can take and do a look. So, first of all, we call out an audience, parents. This could be anyone. Then is something that's really, really important. It's this idea called uh a token. Something like weight faster than ever in just 6 weeks. A currency or a token is something physical that someone can actually point to. I'll talk about this a little bit more in a second to make sure this is clear, but I want what I want you to think about is what is something that they could probably point to or even physically hold in their hand or touch or shake hands with that they would want more of. When you've understood that, you can basically create infinite offers for anyone. Time is then giving them some kind of conceptualization about like, okay, when will I get this result? um become a millionaire within a year sounds relatively doable but also so extremely like oh my god I'd love that saying to someone become a millionaire within 24 hours they're like there's much be a catch become a millionaire over 50 years and people are like that's too long term so you have to find something in the middle then there's this thing I like to call the without. So, in the middle here, we've got without going to the gym, without going on a diet, what is your method that allows someone to get these types of results, this currency, this token for this audience that they think they're going to have to do, but actually they won't? One of my favorite things is to say like, I'm going to show you how to generate a ton of sales and leads without spending any money on ads. Okay? Then, we want to qualify. Like even if they failed before, even if they've struggled before, you can actually just keep this entire line, like you don't have to necessarily like rethink this. If maybe you want to try something like even if you've tried a marathon before, even if you've just sold your home, there's usually a roadblock or a qualifier that they think, "Yeah, but I couldn't do that because I've already dot dot. " Even if is a really powerful piece you can put in. And then just like we did with so and so. So, just like we did with this past customer, even if you just add a name in there, it adds legitimacy to this problem. Now, the thing with an offer is, like I said, you want something called this currency, which is something that people feel they can physically point to. If I had to sell paint for fences, I would sell being able to point to and literally looking at a fence saying, "Look how fantastic this still looks. " When we're doing things like weight loss, you need to be able to think, well, like they could physically stand on a set of scales and it will tell them like the number that they're at. When we look at things like sales and income, they will have some kind of dashboard that physically tells them number go up. You want to be able to make this as tangible as possible. You need to make it physically feel real. With things like sales, what do they call their clients? Some people call them members, some call them clients, customers, patients. If you're looking again like weight, if I was to make that above offer even stronger, I would put like a specific sum in like 10 kilos or whatever. You want to be able to make it feel as tangible as possible. If we look at another offer example, again, audience, frustrated YouTubers. So, like using a descriptive term for the audience is really, really good. exhausted parent, frustrated business owner, stressed out dentist. Those work really, really well. Launch a $2,000 course. So, there's like a physical amount that they can actually point to. You could point to $2,000 coming into your account. And again, we give it a time frame to make it seem like this could be life-changing within a relatively short period of time. So, oh, I also forgot. You can do this thing called so you can a descriptive principle where if you're to say to someone I can show you how to lose weight they go yeah I want that if you show them how their life will be better because of that the so you can or so you will it makes it feel more real in their mind so if we were to say so you can make money without relying on unreliable AdSense or pushy sponsors that is an amazing uh statement to be able to say like yes that's the thing I want to escape or that's the sort of the life I want to see. So if I think on the earlier offer we say like um oh here we go. Yeah. Lose weight faster than ever so you look incredible no matter what you're wearing. Like that's a thing that people want. That's like the deep resonating point of trying to lose weight for a lot of these people at all. Or so you can play with your grandkids or so you know you can travel to Italy like make more money than ever so you can travel 360 days a year. like the so you can is a really important addendum to add to any kind of offer. Writing out this type of statement is a really good

uh exercise. This doesn't really have a without, but I suppose it's like so you can make money without relying on unreliable AdSense or pushy sponsors. Again, like how do people think they have to make money on YouTube relying on AdSense or getting sponsorships even if you've never made a scent off platform? So, I'm not saying even if you've struggled before. It's even if you feel that dot dot. you're not good on camera, even if you feel you suck at sales, just like we did with Sarah from Camper Life, customer from place, like just like we did with one of our case studies. What's really important about this is if we were to look at this sort of, you know, just as an example, just um I guess you would say like humor me, would you find this offer appealing? I think a YouTuber would. I know YouTubers who would be appealed to this. I know people who are appeal find the weight loss thing appealing. I haven't told you what the product is. This could be coaching. It could be software. It could be a YouTube series. It could be an email sequence. It could be a book. It could be a consulting program. Could be a membership platform. There are a thousand1 things this could be. And yet the offer makes a really compelling reason for why someone should take that next step without once mentioning what the thing is. The weight loss thing could be a pill, could be a gym membership, it could be like protein powder or something. Don't feel that you have to put the thing that you sell in the offer. It's a really common mistake that people get caught up in. Okay, so we've got our simple reactivation series. All right, by the way, those things work really well as like texts and messages, too, and even social media campaigns. The five kind of core areas that I mention of an activation campaign is ask questions, ask for pain points or talk about pain points, ask for their goals, uh show something that's helpful, and also like have they seen this useful insight? These are five really easy things to just put into an activation campaign and start getting people to reply to your emails and start waking up the email list. Personally, the call to action that I like to use for those reactivations is to get people to book a call. You are better off not having a sales script or a sales email or anything like that. Simply saying to people, "Hey, I've got this methodology where you can take off 6 months a year, but actually double your income without having to invest any money in the stock market. Would you like to know more? " Yes. Fantastic. Why don't we jump on a call and have a conversation? take the pressure off having to come up with these really long sales campaigns or complex sales campaigns. This also works really well for things like checkouts and products. Don't over complicate it. Just send them a link straight through to like the checkout page. That's supposed to be a shopping cart, by the way. So, anyway, let's work on longerterm automations and campaigns. This is sort of like my bread and butter. I think people massively over complicate this stuff and they massively overthink it. What I'm going to give you now is basically the backbone of my business, my client's business, and their client and their clients businesses, right? We've got this kind of system that works for like me, then we've got my clients, which is essentially you guys, and then we've got your customers. This process works for all three of them. What I'm going to give you is a campaign that you can actually reuse every six weeks, but even every four weeks, like every single month. And I know that a lot of my clients think, and I know a lot of you guys think you need to reinvent the wheel and come up with a new campaign every single time you want to push sales. You absolutely do not. I've spoken before about how to create like a year's worth of emails and campaigns. I'll link that video below if you want to go into more details. But the core of a killer sales campaign looks a lot like this. If you can get your head around this, you could write a thousand sales emails and they will all look good. They won't sound pushy. They won't sound spammy or salesy. They will sound valuable and useful to your audience. First, call out the problem. And I'll give you examples, of course, and I mean like real life examples. We then agitate the problem. I'll talk about why that's so important in a second. We then offer a solution. Did you know there's a better way? We describe a better future and then we give them next steps. This is like every sales campaign, every sales letter, every sales email you've ever read. These could be one line each. They could be one paragraph page each. What I want to make sure that you do though is when you're thinking these through and you're kind of copying them is I want you to avoid these three things. technical terms

and jargon like insider language. That's really that's what kills sales offers is when people start using technical jargon. Avoid the technicalities of like actually how it works. What I mean by that is there's a difference to saying how does a plant grow by saying well you're just going to make sure you water it, give it enough light, make sure it gets enough sunlight and put it outside and use some fertilizer compared to well cellulose is broken down inside the stamer of the blah. I mean I don't know. I'm not a biologist as you could probably tell. Avoid industry jargon. Give them the steps that they're going to take, not the steps that you're going to take. And also uh avoid overexplaining. A lot of people think that if they go into more detail, people will get it more. And that's often not the case. So let's talk about a few examples. Concepts is either the best piece of software on earth or just does whatever it wants. So here's an example of like a sales offer email. Are you tired of being tired? If you're a parent and your kids have become more independent, wouldn't you love to get your prekids body back? Maybe you're sick of taking a break every time you climb the stairs. That's why we created Body Pride 2. 0. It's the first program of its kind specifically designed to help parents like you get back in shape and feel proud of your body. Imagine next time seeing the other parents and they ask you, "What's your secret? " If that sounds good to you, click here and let's book a call. So, we have first of all, call out the problem. Uh, wouldn't you love to get your kids pre-kids body back? By the way, this is not me like having a go at parents. It's just a re It's just the easiest thing I can imagine. It was either this or sleep, right? Then we agitate the problem. So, we haven't said here's the problem. We've then kind of gone here's the problem and here's why it matters and gets worse. And then you'll see kind of how we flip that in a second. 0. So, we're introducing the offer. That's why we have our marketing system. these one-on-one calls. That's why we have uh Product Awesome name 2000. That's actually the offer, right? So, we've given it a name like a trendy industry name or whatever. Then, we describe a better future. Imagine the next time dot dot. you have a donut on your plate and you go, "Actually, I don't need to eat that. " Imagine the next time you check your bank balance and it's got more money than you've ever seen. Imagine checking your bank balance and you know you can pay the mortgage this month. Imagine checking your bank balance and you can pay 12 months mortgage this month. Describing a better future, spending a bit of time being a little bit sppy and emotional is a really powerful sales process and it helps people contextualize. It's not just this is the important thing. It's not sales manipulation. It's not kind of bullshitting people. It's helping them contextualize how does this fit into their life. What you need to think of this as is if someone sees that and goes I'm not interested in that. You have helped them qualify out their own time and say I don't need to worry about this anymore. But if someone says that is something I imagine that is something I'd like. For example, if someone said imagine checking your phone and seeing that you've got 12 months mortgage paid off. I'd be like, "Yes, that's something I want. " That isn't manipulation. That's me helping to contextualize in my own brain this would affect my life positively. And then the call to action, if this sounds good to you, click here and let's book in a call. So again, Super simple. So here's another example. Are you leaving money on the table? Call out the problem. People often feel stressed cuz they're like, I know I'm not making the sales. Every day your competition are picking up your sales and your customers aren't happy about it. So, I then agitate the problem. What if you could quickly and easily close those customers and steal them back? A little bit of imagine the future um that we've put bit to too a bit earlier. Now, we make the offer. That's why we have our money magnet process. You could call this whatever you want. Like you'll see in the other examples I'll give you in a second. Like you don't have to give it a clever product name. Just tell people what it is. Introducing what it actually is. It's the first and only system designed for audience. Hopefully, you can start to see that offer that we made earlier. You're just swapping sort of sentences around to make it appeal to people. Businesses like yours to hoover up miss sales and close them before your competition has a chance to walk away with them. Then imagine waking up to a new sales tomorrow without touching a single button or making a single call. Imagine that lifestyle where you're able to book a holiday without having to go to a travel agent. You remember that when that was a thing? People like, "Oh god, I hate going to travel agents. I wish I could do it online. " Now it's the opposite. Now I'm like, just give me a human being who can do all this for me cuz I have no interest in looking at 30,000 comparison sites. Anyway, [snorts] uh if that sounds good, let's jump on a call and I'll show you how it works. Call to action. Do you remember that offer

framework I gave you earlier? You can literally turn that into a sales email just from that single bit of kit. frustrated YouTubers launch a course, a $2,000 course in just 29 days, and find customers so you can make money without relying on unreliable AdSense or pushy sponsors. I want to tell you about Course Launcher 2000, uh where we'll take you through how to make more money on your own terms, even if you've never made a scent off of the platform or off platform, just like we did with Sarah from Campalife. Imagine how great it will feel knowing your bank balance is in your control, not the algorithm or a dull sponsor. If this sounds like the next logical step for your business, click here to download the free course template and sales scripts. So, you can use this for lead magnets, content, sales calls, sales processes, products, it doesn't matter to show you that there are absolutely people, you know, using this. Brad is a friend and an old client of mine. Um, I didn't write this email for him. This is entirely him. And I have said to him, can I do you mind if I use this email as an example? Because it's a perfect example of a sales email that does just this. Introduce the problem. Agitate the problem. Make an offer. Describe the better future. Give them a call to action. Hey Michael, how many calls does your business miss each week? After hours, during lunch? Really agitating the problem. They are missed opportunities. Agitating it. That's why we rolled out AI receptionist. Uh 24/7 that does all these things. No new staff, no scripts to manage, no mis calls. Imagine that better future. And the best part, you try it to yourself. Why not book an interactive demo? Given the offer, this works. These convert. They're so simple to write. They're so easy to write. And here's where this gets really clever because what you can start doing is mixing these around and creating entire campaigns based off of just rewriting a few lines here and there. What we can then do is take this kind of this sales email and start working backwards to sort of build out an entire campaign. If you want to get access to this, obviously I'll have a link to this down below where I'll include all of these templates. And in fact, I've got like a ton more just in a Google doc ready to go uh without any software or anything that you can just download. So, I'll link that down below. Make sure to use the link down below. You can get access to all of these, all the campaigns, all the templates, all the emails, and you can just use them for yourself and for your customers. But here's how we can use this. Let's say that we take that YouTuber email we talked about, like, hey, here's how to launch a course. The first email that I like to kind of create is, "Hey, Mike, you're a YouTuber. " Calling out the audience. I've got a method for launching a $2,000 course so you can make money off platform. Would you like a sneak peek? I would send that on a Monday. That's the first email. And obviously that's essentially a really stripped down paired back version of the kind of longer offer email that we've just written. Another one would be uh that I would send on the second day like on a Tuesday. Hey Mike, we helped Pete lose 20 pounds in 5 weeks without him dying at the gym and he still got to eat Oreo ice cream. His favorite. I've forgotten this one. This one was good. uh can I send you the case study? So this would be then another be like yeah I'd love to check it out or here's the case study and we just link to it. Now in an ideal world that links to a video or a case study where you're having an interview and a conversation with your client where they're talking through like all the amazing results but not necessarily making an offer yet. You're getting people to have a conversation with you. If you wanted to and they seem keen and they seem qualified and hot to trot, why not say to them, why don't we book in a sales call and let's have a conversation and see if we can make some, you know, work together immediately. Number three, so like Wednesday, for example, I want to show you how you can lose weight in just 6 weeks without going to the gym or changing your diet. Step one, two, and three. Earlier, I said I don't want you to explain how to do something. What I mean by that is don't explain what you're doing. Explain what they would go and do. what does their day look like in order to get those types of results? Especially then following through like you're basically giving them a day in the life of using your product. And so you want to do a really good job of being as descriptive as possible about how their future is better and improved and happier and more fun and less stressful when they don't have to do the old way, but they do follow your method. Really, really powerful. And again, I go into this in more detail in like another video which I'll link below. and also way more detail in the free Google doc which I'll link. Offer email number four, Thursday. That's when I would just use one of those offer emails we'd already created and just send that as is. Then here's where we get clever. Hey, did you see this? I send the same offer email again on like a Friday, but the top paragraph is like, hey, I just wanted to check that you'd seen this with the same offer email. Number six, so this is like a Saturday like FAQs about the offer. FAQs meaning frequently asked questions. say to them, "Here's the top five questions we get about this offer. Like, how much does it cost? How much time does it involve? Uh, is it suitable for my type of business? Do you have any examples of how it works? And is there anything else I need to buy afterwards? " There's five like common FAQs. Write up the answer to that.

Include the offer below and send it again. And then number seven, this is the time to take action. So, this is kind of like a scarcity element or a timeexempt element. I personally like to say things like, "Are you really prepared to deal with this again? Or do you want things to be different? Do you want to keep biting your nails? still be the slowest person in your running group? Are you tired of uh having to run flash sales cuz you're not making enough money with your subscription product or whatever it might be. Or if you physically are like closing this down, maybe it's a launch, you can say, "Look, I just wanted to let you know we're closing this down. We've only got a limited number of spaces and the discount is ending tomorrow. this is what you should have. Finally, you can also do imagine what life will be like and spend a lot more time describing what their life will be like and then give them the offer again. But these can literally be the same email just with the top like just add a paragraph. Don't rewrite the offer email. Just add a paragraph at the top. So hopefully you can see here that you've now got like a week's worth of campaigns uh from one basic offer email. What I want you to do now is throughout the year, this is Q1, 2, 3, 4, is send these once a month. 2 3 4 5 6 7 8 9 10 11 12. So that's January, February, March, etc. You can just send this every single month. Resend them. Don't rewrite anything. Give yourself a break. Resend this campaign every month. And you might be thinking like, what do you send the rest of the month? The key to that is a consistent approach. Regularly touching base with your list and talk to them. Don't talk at them. Talk to them. Daily emails don't need to be difficult. I think people massively overthink this stuff. You send hundreds of emails a week. No doubt you post comments and update your statuses and send WhatsApp messages and share photos and stuff. Instead, just try directing one of those communications to one customer. Now, you're actually going to send it to your entire list. But if you think about talking to I talk to Brian, for example, Brian is my customer. I send something to Brian, but what I actually am doing obviously is sending it to, you know, 20,000 people at a time. We make it short. We make it specific. John Jonas from online jobs sends the best daily emails that I read. Like I've been subscribed to this newsletter for years. I will never unsubscribe because he does kind of two core things here. He's talking about like a personal connection, right? I like to know that. I like to see kind of see well what's the lifestyle he's living and promoting while also promoting a product, right? Their personal updates kind of directed at me then with some useful insights. Now I really like this format. So in this particular one, he's like how to fire a Filipino worker. Clarence Jar team. It's just a coincidence when no one's leaving, right? It's just bad timing. Okay, this was the latest email that John sent, but still very useful because then he then talks about like what do you can physically do? Notice there's no like amazing formatting. He's not putting it in newsletter format. There's no like code or anything behind it. He's just writing useful information and I love that. So, I personally really like this format for weekly emails. Let me share with you this something like this to start with a what we call a hand raise email. Hey John, I'm working with overworked marketers like you this month to generate some fast sales in just 6 days. Can I send you a plan of how we do that? Very similar to some of our earlier like sneak peek emails or offer based emails. Hey audience or hey name, I'm working with this type of audience to solve this type of problem. Can I show you how we do that? Don't overthink it. start sending emails like this. You could rewrite a billion of these. This here is an AI prompt that I use to help write really fast, powerful, good content email ideas that are a blend of like a story and a useful insight. And it's kind of like I'm having a conversation with someone. Obviously, like I said, you can well, you could just screenshot it or copy it, or you could just go down to the link below and take it. Basically, hey, I use Gemini. I'm a, you know, business type and my clients are customers. What's a really common and specific small problem that I could write an email about for my daily newsletter? Keep it short. Keep the structure simple. Make it so that I can ask it answer in about three paragraphs. When you answer it, can you keep it super simple? This comes back with really good stuff where I'm like, it will say something like, "How can I make sure my customers follow up with their leads? " I'm like, "Oh my god, that's such a good question. How can you do that? Let me figure that out for you. " Then I like to share a case study. You could share a case study from previous or above. You can resend one. You could just find a different angle. Send an offer email like one of the above ones. And then we can do like ask a question. So like, hey, what frustrates you? What keeps you up at night? What's the biggest problem you're solving right now? What's the thing that annoys you more than anything? What are you working

on? Ask questions to get replies again. And then number seven, just, hey Gemini, I'm a business type. Ask that question again. Don't over complicate it. Like I said, if you want these emails uh and the templates and stuff ready to copy and paste, I'll use the link below where I'll give you all of these campaigns as a Google doc for free. So, once you've started building up a series of emails, resend them. I like to resend my daily emails. Over a time, about once a year, I start to resend them. Absolutely no one has ever noticed this. In fact, people don't even believe me that I resend them until I ask them to check their emails and then they go, "Oh, he actually does resend them. " Right? Look, I think you're great. I think you are a talented marketer. You're a better marketer than me, but you are not such an incredible copywriter that someone will remember an email that you sent like a year ago. If you do, you shouldn't be watching this YouTube video. You should be creating YouTube videos on how to become such an incredible copyriter. If they do realize you've sent it, they will be glad to read it again. They will like the reminder if it's that impactful. So, what about some automation? How do we generate sales from people who have just signed up like maybe via an opt-in lead or a lead magnet or something? Really simple. It's called GLF. So, I have never had an original thought in my life. Everything that I have used that has been successful, I have stolen from somebody else. GLF is a Ryan Dice email campaign from way back in the day that still [snorts] crushes it today. It's actually insane um how well like these still work. Here's how this works. So, this is my funnel. Uh for me personally, I use organic YouTube, but you could use ads, whatever you're using, like organic social media content, posts, blog posts, SEO, it doesn't matter. All of this gets filtered through for me to what I call an opt-in page or a squeeze page. And what this is going to come out with is three things. An email address, a name, and a phone number and actually a special bonus fourth piece where we qualify them. So, we say like, "Where are you right now in your fitness journey? " And maybe it's a free PDF. I'm not going to go over the layout that I use or the two-part click pop optin or anything like that. It's a squeeze page, right? It's designed to capture their information or a landing page or a lead magnet page or whatever you want to call it. What I then do is I will immediately redirect them to a video salesletter page that is positioned as training. And it then says, "Hey, if you really like this thing on how to do X, why don't we show you how to do X 10 times faster? " Okay, faster and easier. Book a call, buy the product, whatever. Now, roughly 1% of people will do this. Our opt-in pages convert at about 50%. So, I need to get a hundred people to opt in order to get one sale. Typically, it goes up and down depending, but this is a very like broad range. So, I then know that I need to drive 200 people to this page for a 100 of them to opt in. 100 of them opt in. One person will see this video and buy. Most of them will see the video, but only one of them will buy on average. And then with this person, I'll then do some other stuff. But for the 99 that don't buy, what do I do with them? Do I just add them to my email list where I then in 6 weeks time or four weeks time send them an email offer? Yes. But here's a thing that I like to do called GLF. GLF stands for gain, logic, fear. It is a three-part email sequence that we send to anyone who opts in that drive them back to this video sales letter. Very basically, hey, I know you opted in to get our free guide on how to launch a $2,000 course from YouTube. Did you see this training I took you through where I actually show you how to put that in place? This is how you can now launch a $2,000 program and gain customers. Here's something you can gain. logic is look, you've just downloaded the free platform on how to sell a $2,000 course. If you're a YouTuber, the next logical step for you is to take a look and see how to find your first 5 to 10 customers. So, here's the next logical step. Fear is you've just downloaded your $2,000 course launch platform. I want to make sure your competition don't swoop in there and steal all your customers beforehand. Otherwise, nothing is going to change. So, it's a bit more of like a fear-based mindset. um which some of you might not like, but I promise you it works. I'm not going to give you the entire GLF sequence because it is Ryan's IP and that feels a bit gross sort of giving you that stuff. So, I will actually link below to the scalable company, which is like his current endeavor. Um that

will give you all of this information. So, now we've got automation to bring people back to sales all through email marketing. We've got a sales sequence for anyone on your email list. You can reactivate your list. And now, of course, all that's left to do is to grow your email list. The real simple process I use is I have one offer. Let's do it like this. One, and then one. I have one kind of person that I target, one audience, one type of customer. I have one problem that I solve for them. I have one result that I'm actually trying to get for them. I have one offer that I'm using for that market. And in theory, this is a $1 million like business, right? If we go back to that original offer that we talked about, like what is the number one thing you're going to help them get? What is the currency or the token? What is the time that you're going to help them get it? I want you to think about all of that and have that as like this kind of statement block. That's the thing that ultimately they're going to buy. What I want you to do is think about, well, before that, what is the single most like important thing that they could do in 15 minutes? Let's say that the offer is launch a $2,000 course, right? In 15 minutes, could they come up with well, an offer? Like, could they come up with like a pitch, right? Yeah, probably. So, I would give that away as the lead magnet. And then up here, what I do, the way that I do this, I can only talk about how I do this and how it's incredibly successful for me, incredibly successful. What a [ __ ] I then will create YouTube content focused on one specific core aspect of the whole offer. So, I will say, here's how to create offers. lead magnets. Here's some other people that we've worked with. I then basically take individual tiny pieces of the product and talk about those problems. Now, what's really important, your people have problems and your offer should solve problems. What you need to do is the two need to overlap. I see all the time people say, "Well, what my offer does is it helps you generate uh passive revenue with a really highinterest bank account. " Okay, that's a problem that it solves. the people you're working with, the problem they have is they don't have enough money to save. So, it's impossible selling that problem to that audience because they there's no overlap. So, you need to make sure there's overlap. This here is where you find your content. Just list out a ton of problems that they have every really small. How do I capture leads? How do I follow up with get back on track if I lose track of my diet? How do I get back to the gym if I've taken six weeks off? loads of small individual problems. Keep the lead magnet the same. You'll see that I very rarely or seldom change my lead magnet. So, I have one page that's basically collecting leads from all of these traffic sources. Now, the little hack that I do is this then redirects them to like a video sales letter. We're getting into some other stuff here, but whatever. These videos make me anywhere between a hundred and sometimes $1,000 a month in AdSense on YouTube. I then take that money back. I put that into AdSense and I create ads targeting people who have watched these videos to then watch this VSSL. That I that's literally as complex as it is. I'm not going to go into too much information cuz that's sort of maybe like kind of outside of the remit of what this video is. That's my funnel. That's how I've built up. We generate 100 qualified leads a month. We generate about 500 leads in total a month through this without spending a cent on ads technically. Even when I do this, I don't spend a scent on ads because it's YouTube's own money. Now, I've actually built all of these funnels, including the opt-in funnels, sales campaigns for you, ready to use for your business and for your customers. You can use them and find them in the link below completely for free. But right now, you're probably thinking, "But how do I create an incredible offer with what I've got already? What do I actually sell to my audience? How do I convert my product or service into something that people want to buy? Which is why I've got this video right here taking you through how to create a killer, desirable, and profitable offer from any product or service, even if you've struggled in the past. So, there we go. There's that framework again.