This funnel gives away value before the opt-in - 06 - Reverse Squeeze

A reverse squeeze funnel is essentially your regular triple O funnel. However, instead of just telling people what it is, you actually give them a video with part one of the lead magnet or training up front. And you're essentially setting up that they will need to put in an opt-in to get part two. So, if you're solving a particular problem, you might set up the problem in part one and talk about how there's a solution, give a little bit of value, and then say to people, if you want part two for free, go ahead, click this button, opt in, and then we'll send you part two. And if you're really, really smart, you'll send them that part in an email. But this part will either again book a call or make some kind of sales offer.